{"id":41805,"date":"2023-02-07T08:52:47","date_gmt":"2023-02-07T07:52:47","guid":{"rendered":"https:\/\/harlander-partner.eu\/publicitate-comparativa-ce-este-permis\/"},"modified":"2025-11-25T13:35:08","modified_gmt":"2025-11-25T12:35:08","slug":"publicitate-comparativa-ce-este-permis","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/","title":{"rendered":"Publicitate comparativ\u0103 \u2013 Ce este permis?"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-was-ist-vergleichende-werbung\" level=\"2\">Ce este publicitatea comparativ\u0103?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-wann-ist-vergleichende-werbung-zulassig\" level=\"2\">C\u00e2nd este permis\u0103 publicitatea comparativ\u0103?<\/a><ul><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-sie-den-anderen-unternehmer-oder-sein-angebot-nicht-herabsetzt-oder-verunglimpft\" level=\"3\">&#8230; aceasta nu \u00eel denigreaz\u0103 sau def\u0103imeaz\u0103 pe cel\u0103lalt antreprenor sau oferta sa<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-sie-nicht-das-verbot-der-rufausbeutung-verletzt\" level=\"3\">&#8230; aceasta nu \u00eencalc\u0103 interdic\u021bia de exploatare a reputa\u021biei<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-sie-nicht-irrefuhrend-ist\" level=\"3\">&#8230; aceasta nu este \u00een\u0219el\u0103toare<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-vergleichbarkeit-der-waren-und-dienstleistungen-vorliegt\" level=\"3\">&#8230; exist\u0103 comparabilitate \u00eentre bunuri \u0219i servicii<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-sie-sich-nicht-uber-das-imitationsverbot-hinwegsetzt\" level=\"3\">&#8230; aceasta nu \u00eencalc\u0103 interdic\u021bia de imita\u021bie<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-keine-verwechslungsgefahr-begrundet-wird\" level=\"3\">&#8230; nu se creeaz\u0103 riscul de confuzie<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-der-objektivitatsgrundsatz-eingehalten-wird\" level=\"3\">&#8230; se respect\u0103 principiul obiectivit\u0103\u021bii<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-sie-sich-bei-waren-mit-ursprungsbezeichnung-auf-waren-mit-gleicher-bezeichnung-bezieht-champagnerklausel\" level=\"3\">&#8230; \u00een cazul m\u0103rfurilor cu denumire de origine, se refer\u0103 la m\u0103rfuri cu aceea\u0219i denumire \u2013 \u201eclauza \u0219ampaniei\u201d<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-welche-rechtsfolgen-drohen-bei-einem-verstoss-gegen-diese-regelungen\" level=\"2\">Ce consecin\u021be juridice pot ap\u0103rea \u00een cazul unei \u00eenc\u0103lc\u0103ri a acestor reglement\u0103ri?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/publicitate-comparativa-ce-este-permis\/#h-wichtige-punkte\" level=\"2\">Puncte importante<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\">Prin publicitate comparativ\u0103, un antreprenor face referire direct\u0103 sau indirect\u0103, prin intermediul publicit\u0103\u021bii sale, la un concurent, la bunurile sau serviciile sale \u0219i stabile\u0219te o compara\u021bie cu propria ofert\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 promoveaz\u0103 concuren\u021ba \u0219i creeaz\u0103 transparen\u021b\u0103 pentru consumator. Din acest motiv, este permis\u0103 \u00een principiu, at\u00e2ta timp c\u00e2t respect\u0103 anumite principii, care au fost stabilite de legiuitor. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-vergleichende-werbung\">Ce este publicitatea comparativ\u0103?<\/h2>\n\n<p class=\"wp-block-paragraph\">Pentru a \u00een\u021belege caracteristicile publicit\u0103\u021bii comparative, trebuie s\u0103 ne \u00eentreb\u0103m mai \u00eent\u00e2i ce \u00eenseamn\u0103, \u00een general, termenul de publicitate.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Publicitatea este<\/strong> <strong>&#8230;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u201eOrice declara\u021bie f\u0103cut\u0103 \u00een exercitarea unei activit\u0103\u021bi comerciale, industriale, artizanale sau a unei profesii liberale, cu scopul de a promova v\u00e2nzarea de bunuri sau prestarea de servicii, inclusiv bunuri imobile, drepturi \u0219i obliga\u021bii\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Se refer\u0103 la orice declara\u021bie a unui antreprenor \u00een calitatea sa de furnizor pe pia\u021b\u0103, cu scopul de a-\u0219i promova v\u00e2nz\u0103rile.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Publicitatea comparativ\u0103 este<\/strong> <strong>&#8230;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Orice publicitate care <strong>direct<\/strong> sau <strong>indirect<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>un concurent sau<\/li>\n\n\n\n<li>bunuri sau servicii oferite de un concurent,<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>face recognoscibil<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Acesta este cazul \u00een care un agent de publicitate face <strong>referire<\/strong>, direct sau indirect, prin declara\u021bia sa, la un concurent sau la oferta sa, astfel \u00eenc\u00e2t acesta s\u0103 poat\u0103 fi <strong>identificat<\/strong> de cercurile de trafic vizate.<\/p>\n\n<p class=\"wp-block-paragraph\">O men\u021biune explicit\u0103 a celuilalt antreprenor, a bunurilor sau serviciilor sale nu este necesar\u0103 pentru acceptarea unei publicit\u0103\u021bi comparative. Este suficient dac\u0103 este posibil, \u00een general, pentru grupul \u021bint\u0103 s\u0103 recunoasc\u0103 identitatea concurentului sau oferta sa. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wann-ist-vergleichende-werbung-zulassig\">C\u00e2nd este permis\u0103 publicitatea comparativ\u0103?<\/h2>\n\n<p class=\"wp-block-paragraph\">Este permis\u0103 dac\u0103 <strong>&#8230;<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-den-anderen-unternehmer-oder-sein-angebot-nicht-herabsetzt-oder-verunglimpft\"><strong>&#8230; aceasta nu \u00eel denigreaz\u0103 sau def\u0103imeaz\u0103 pe cel\u0103lalt antreprenor sau oferta sa<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Motivul unei publicit\u0103\u021bi comparative include, bine\u00een\u021beles, adesea un anumit caracter depreciativ.<\/p>\n\n<p class=\"wp-block-paragraph\">L\u0103udarea propriei oferte fa\u021b\u0103 de cea a concuren\u021bilor este o caracteristic\u0103 esen\u021bial\u0103 a concuren\u021bei.<\/p>\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, limitele neloialit\u0103\u021bii sunt dep\u0103\u0219ite atunci c\u00e2nd publicitatea comparativ\u0103 <strong>nu mai este de natur\u0103 obiectiv\u0103<\/strong> \u0219i <strong>nu este verificabil\u0103 obiectiv<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 o publicitate reduce reputa\u021bia \u0219i aprecierea unui concurent sau a ofertei sale \u00een r\u00e2ndul cercurilor de trafic implicate (denigrare) sau chiar \u00eel degradeaz\u0103 pe el sau pe bunurile \u0219i serviciile sale \u00eentr-o asemenea m\u0103sur\u0103 \u00eenc\u00e2t exist\u0103 o def\u0103imare, aceasta este inadmisibil\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">De exemplu, devaloriz\u0103rile generale, expunerea inutil\u0103 sau reclamele cu tendin\u021be agresive sunt neloiale.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-nicht-das-verbot-der-rufausbeutung-verletzt\"><strong>&#8230; aceasta nu \u00eencalc\u0103 interdic\u021bia de exploatare a reputa\u021biei<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 agentul de publicitate face aluzie la o alt\u0103 companie sau la oferta sa, pentru a profita de buna reputa\u021bie deja dob\u00e2ndit\u0103 de aceasta pe pia\u021b\u0103 \u0219i, astfel, transfer\u0103 aten\u021bia \u0219i reputa\u021bia concurentului asupra sa \u0219i asupra serviciilor sale, acesta ac\u021bioneaz\u0103 neloial.<\/p>\n\n<p class=\"wp-block-paragraph\">O astfel de exploatare a reputa\u021biei a existat, de exemplu, \u00een cazul distribu\u021biei de imita\u021bii ale parfumurilor de lux cunoscute. \u00cen acest caz, clien\u021bilor li s-a permis s\u0103 g\u0103seasc\u0103 parfumurile oferite printr-o list\u0103 comparativ\u0103, pe care erau enumerate m\u0103rcile originale pe de o parte \u0219i imita\u021biile corespunz\u0103toare pe de alt\u0103 parte. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-nicht-irrefuhrend-ist\"><strong>&#8230; aceasta nu este \u00een\u0219el\u0103toare<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Interdic\u021bia general\u0103 de inducere \u00een eroare se aplic\u0103 \u0219i \u00een domeniul publicit\u0103\u021bii comparative.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 o publicitate este potrivit\u0103 pentru a provoca decizii de cump\u0103rare pe care destinatarul nu le-ar fi luat altfel, publicitatea este \u00een\u0219el\u0103toare \u0219i neloial\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">Criteriul de referin\u021b\u0103 este aici consumatorul mediu \u0219i o analiz\u0103 a impresiei generale a publicit\u0103\u021bii.<\/p>\n\n<p class=\"wp-block-paragraph\">Compara\u021biile de pre\u021buri \u00een scopuri publicitare trebuie s\u0103 con\u021bin\u0103, de exemplu, informa\u021biile necesare pentru o prezentare corect\u0103 a impresiei generale \u0219i pentru prevenirea ne\u00een\u021belegerilor.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 exist\u0103 diferen\u021be semnificative \u00eentre ofertele comparate, acestea trebuie eviden\u021biate.<\/p>\n\n<p class=\"wp-block-paragraph\">De asemenea, omiterea informa\u021biilor poate fi o inducere \u00een eroare inadmisibil\u0103, dac\u0103 este potrivit\u0103 pentru a crea o impresie general\u0103 fals\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">De exemplu, o compara\u021bie a tarifelor individuale de telefonie mobil\u0103, care nu ia \u00een considerare minutele gratuite, \u00eencalc\u0103 interdic\u021bia de inducere \u00een eroare, deoarece acestea sunt componente relevante ale ofertei fiec\u0103rui furnizor \u0219i pot fi fundamentale pentru poten\u021bialele decizii de cump\u0103rare.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBei Mehrdeutigkeit kommt die Unklarheitenregel zum Tragen: Der Werbende muss die f\u00fcr ihn ung\u00fcnstigste Interpretation gegen sich gelten lassen!\u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergleichbarkeit-der-waren-und-dienstleistungen-vorliegt\"><strong>&#8230; exist\u0103 comparabilitate \u00eentre bunuri \u0219i servicii<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Bunurile sau serviciile comparate \u00eentre ele trebuie s\u0103 prezinte un <strong>grad suficient<\/strong> de <strong>inter\u0219anjabilitate<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Acesta este cazul dac\u0103 sunt destinate fie aceleia\u0219i nevoi, fie au aceea\u0219i destina\u021bie. Nu trebuie s\u0103 fie identice, ci doar substituibile \u00een func\u021bie de destina\u021bia lor. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen cazul compara\u021biilor de pre\u021buri, se solicit\u0103 o echivalen\u021b\u0103 calitativ\u0103 general\u0103 a bunurilor, iar diferen\u021bele semnificative, cum ar fi diferitele forme de distribu\u021bie sau bazele de calcul, trebuie divulgate.<\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, pre\u021burile de abonament ale unui ziar tabloid nu pot fi comparate cu cele ale unui ziar care se bucur\u0103 de reputa\u021bia unei surse de informa\u021bii de \u00eenalt\u0103 calitate.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 un produs \u201ef\u0103r\u0103 marc\u0103\u201d urmeaz\u0103 s\u0103 fie comparat cu un produs al unei m\u0103rci cunoscute, acest lucru este permis \u00een principiu, at\u00e2ta timp c\u00e2t cele dou\u0103 produse sunt interschimbabile \u00een ceea ce prive\u0219te <strong>utilizarea lor principal\u0103<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">O interschimbabilitate fundamental\u0103 ar exista, de exemplu, \u00een cazul compar\u0103rii a dou\u0103 perechi de ochelari. <\/p>\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, caracterul de lux al produselor de marc\u0103 are o destina\u021bie proprie, chiar dac\u0103 subordonat\u0103 (stil de via\u021b\u0103, prestigiu). Agentul de publicitate trebuie s\u0103 indice diferen\u021ba existent\u0103 \u00een acest sens, chiar dac\u0103 produsele nu difer\u0103 semnificativ \u00een ceea ce prive\u0219te calitatea \u0219i alte caracteristici. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-sich-nicht-uber-das-imitationsverbot-hinwegsetzt\"><strong>&#8230; aceasta nu \u00eencalc\u0103 interdic\u021bia de imita\u021bie<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">O interdic\u021bie de imita\u021bie se aplic\u0103, de asemenea, \u00eentr-o m\u0103sur\u0103 limitat\u0103. Este permis s\u0103 se desemneze propria ofert\u0103 ca fiind echivalent\u0103 cu cea a unui concurent. <\/p>\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, ar fi inadmisibil dac\u0103 lauda dep\u0103\u0219e\u0219te o simpl\u0103 recunoa\u0219tere \u0219i produsul promovat se prezint\u0103 \u00een mod clar unui consumator mediu ca o imita\u021bie sau o reproducere a produsului unui concurent (liste de compara\u021bie a parfumurilor).<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-keine-verwechslungsgefahr-begrundet-wird\"><strong>&#8230; nu se creeaz\u0103 riscul de confuzie<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea nu trebuie s\u0103 creeze un risc de confuzie \u00eentre agentul de publicitate \u0219i un concurent, m\u0103rcile lor protejate sau bunurile sau serviciile lor.<\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, este suficient simplul pericol ca o confuzie s\u0103 poat\u0103 ap\u0103rea deja \u2013 nu trebuie s\u0103 se fi ajuns \u00eenc\u0103 la o confuzie real\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-der-objektivitatsgrundsatz-eingehalten-wird\"><strong>&#8230; se respect\u0103 principiul obiectivit\u0103\u021bii<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Acesta este cazul dac\u0103 publicitatea compar\u0103 \u201e\u00een mod obiectiv una sau mai multe caracteristici esen\u021biale, relevante, verificabile \u0219i tipice ale acestor bunuri \u0219i servicii, care pot include \u0219i pre\u021bul\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">Scopul acestui principiu este de a permite poten\u021bialilor clien\u021bi s\u0103 compare ofertele comparate pe o <strong>baz\u0103 obiectiv\u0103<\/strong> \u0219i s\u0103 ia o decizie de cump\u0103rare bazat\u0103 pe aceasta.<\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, publicitatea trebuie s\u0103 aib\u0103 cel pu\u021bin un <strong>nucleu verificabil de fapte<\/strong> \u0219i s\u0103 fie de <strong>natur\u0103 obiectiv\u0103<\/strong>. Prin urmare, nu trebuie s\u0103 con\u021bin\u0103 doar o judecat\u0103 de valoare subiectiv\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Criteriul de referin\u021b\u0103 este, din nou, modul \u00een care publicitatea se prezint\u0103 unui consumator mediu ca destinatar. De asemenea, din perspectiva sa, se evalueaz\u0103 ceea ce este considerat \u00een fiecare caz drept informa\u021bie esen\u021bial\u0103 sau relevant\u0103, care este necesar\u0103 pentru o decizie de cump\u0103rare. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-sich-bei-waren-mit-ursprungsbezeichnung-auf-waren-mit-gleicher-bezeichnung-bezieht-champagnerklausel\"><strong>&#8230; \u00een cazul m\u0103rfurilor cu denumire de origine, se refer\u0103 la m\u0103rfuri cu aceea\u0219i denumire \u2013 \u201eclauza \u0219ampaniei\u201d<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 un produs are o denumire de origine, acesta poate fi comparat \u2013 de fapt \u2013 doar cu acele produse care au aceea\u0219i denumire de origine.<\/p>\n\n<p class=\"wp-block-paragraph\">Dar: Dac\u0103 sunt respectate celelalte cerin\u021be impuse publicit\u0103\u021bii comparative, un produs f\u0103r\u0103 denumire de origine poate fi comparat \u0219i cu un produs cu denumire de origine \u2013 de exemplu, \u0219ampanie.<\/p>\n\n<p class=\"wp-block-paragraph\">Aceste principii se aplic\u0103 \u0219i <strong>compara\u021biilor de sisteme<\/strong>, \u00een care un concurent nu este numit \u00een mod expres, dar anumite sisteme de produc\u021bie, achizi\u021bie sau distribu\u021bie sunt comparate \u00eentre ele \u00eentr-un mod care implic\u0103 o referire la serviciile unui concurent.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-welche-rechtsfolgen-drohen-bei-einem-verstoss-gegen-diese-regelungen\">Ce consecin\u021be juridice pot ap\u0103rea \u00een cazul unei \u00eenc\u0103lc\u0103ri a acestor reglement\u0103ri?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/actiune-de-incetare\/\">Preten\u021bie de \u00eencetare<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/dreptul-la-despagubiri\/\">Preten\u021bie de desp\u0103gubire<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-wichtige-punkte\">Puncte importante<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Publicitatea comparativ\u0103 este permis\u0103 \u00een principiu, at\u00e2ta timp c\u00e2t respect\u0103 anumite reguli<\/li>\n\n\n\n<li>Publicitatea este orice declara\u021bie a unui antreprenor \u00een calitatea sa de furnizor pe pia\u021b\u0103, cu scopul de a-\u0219i promova v\u00e2nz\u0103rile<\/li>\n\n\n\n<li>Publicitatea este comparativ\u0103 dac\u0103 exist\u0103 o referire identificatoare direct\u0103 sau indirect\u0103 la un alt concurent sau la bunurile sau serviciile sale<\/li>\n\n\n\n<li>Publicitatea comparativ\u0103 este permis\u0103,<\/li>\n\n\n\n<li>dac\u0103 nu \u00eel denigreaz\u0103 sau def\u0103imeaz\u0103 pe cel\u0103lalt antreprenor,<\/li>\n\n\n\n<li>nu exploateaz\u0103 reputa\u021bia altuia \u00eentr-un mod neloial,<\/li>\n\n\n\n<li>nu este \u00een\u0219el\u0103toare,<\/li>\n\n\n\n<li>exist\u0103 o comparabilitate general\u0103 a bunurilor sau serviciilor,<\/li>\n\n\n\n<li>nu exist\u0103 o imita\u021bie inadmisibil\u0103,<\/li>\n\n\n\n<li>nu se creeaz\u0103 riscul de confuzie \u0219i<\/li>\n\n\n\n<li>se respect\u0103 principiul obiectivit\u0103\u021bii<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Prin publicitate comparativ\u0103, un antreprenor face referire direct\u0103 sau indirect\u0103, prin intermediul publicit\u0103\u021bii sale, la un concurent, la bunurile sau serviciile sale \u0219i stabile\u0219te o compara\u021bie cu propria ofert\u0103. Publicitatea &#8230;","protected":false},"author":1,"featured_media":0,"parent":43172,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[774],"tags":[],"class_list":["post-41805","page","type-page","status-publish","hentry","category-dreptul-concurentei"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Prin publicitate comparativ\u0103, un antreprenor face referire direct\u0103 sau indirect\u0103, prin intermediul publicit\u0103\u021bii sale, la un concurent, la bunurile sau serviciile sale \u0219i stabile\u0219te o compara\u021bie cu propria ofert\u0103. Publicitatea ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/41805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=41805"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/41805\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43172"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=41805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=41805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=41805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}