{"id":156562,"date":"2026-05-22T10:00:00","date_gmt":"2026-05-22T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-concurentei\/art-31-uwg-uzurparea-de-distinctii-si-privilegii\/"},"modified":"2026-06-10T08:18:18","modified_gmt":"2026-06-10T06:18:18","slug":"art-31-uwg-uzurparea-de-distinctii-si-privilegii","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/art-31-uwg-uzurparea-de-distinctii-si-privilegii\/","title":{"rendered":"Art. 31 UWG \u2013 Uzurparea de distinc\u021bii \u0219i privilegii"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Persoane vizate, Art. 31 UWG \u2013 Uzurparea de distinc\u021bii \u0219i privilegii<\/h2><ul><li><a href=\"#h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\" data-level=\"2\">Art. 31 UWG \u2013 Uzurparea de distinc\u021bii \u0219i privilegii<\/a><\/li><li><a href=\"#h-bedeutung-von-31-uwg-im-wettbewerbsrecht\" data-level=\"2\">Importan\u021ba Art. 31 UWG \u00een dreptul concuren\u021bei<\/a><\/li><li><a href=\"#h-betroffene-auszeichnungen-und-befugnisse\" data-level=\"2\">Distinc\u021bii \u0219i competen\u021be vizate<\/a><ul><li><a href=\"#h-unberechtigte-gefuhrte-titel-und-ehrungen\" data-level=\"3\">Titluri \u0219i onoruri utilizate nejustificat<\/a><\/li><li><a href=\"#h-vortauschung-behordlicher-befugnisse\" data-level=\"3\">Simularea competen\u021belor oficiale<\/a><\/li><li><a href=\"#h-irrefuhrende-darstellung-bestehender-auszeichnungen\" data-level=\"3\">Prezentarea \u00een\u0219el\u0103toare a distinc\u021biilor existente<\/a><\/li><\/ul><\/li><li><a href=\"#h-typische-verstosse-in-der-praxis\" data-level=\"2\">\u00cenc\u0103lc\u0103ri tipice \u00een practic\u0103<\/a><ul><li><a href=\"#h-unzulassige-berufsbezeichnungen\" data-level=\"3\">Denumiri profesionale nepermise<\/a><\/li><li><a href=\"#h-tauschende-unternehmensdarstellung\" data-level=\"3\">Prezentarea \u00een\u0219el\u0103toare a companiei<\/a><\/li><li><a href=\"#h-irrefuhrende-verwendung-von-gutezeichen\" data-level=\"3\">Utilizarea \u00een\u0219el\u0103toare a m\u0103rcilor de calitate<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zu-anderen-vorschriften-im-uwg\" data-level=\"2\">Delimitarea fa\u021b\u0103 de alte prevederi din UWG<\/a><ul><li><a href=\"#h-verhaltnis-zu-2-uwg\" data-level=\"3\">Rela\u021bia cu Art. 2 UWG<\/a><\/li><li><a href=\"#h-bedeutung-der-schwarzen-liste-im-anhang\" data-level=\"3\">Importan\u021ba listei negre din anex\u0103<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtliche-folgen-bei-verstossen\" data-level=\"2\">Consecin\u021be juridice \u00een caz de \u00eenc\u0103lc\u0103ri<\/a><ul><li><a href=\"#h-verwaltungsstrafen-und-sanktionen\" data-level=\"3\">Amenzi administrative \u0219i sanc\u021biuni<\/a><\/li><li><a href=\"#h-zivilrechtliche-anspruche-und-unterlassung\" data-level=\"3\">Preten\u021bii civile \u0219i \u00eencetarea ac\u021biunii<\/a><\/li><\/ul><\/li><li><a href=\"#h-risiken-im-marketing-und-aussendarstellung\" data-level=\"2\">Riscuri \u00een marketing \u0219i imaginea public\u0103<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avantajele dumneavoastr\u0103 cu asisten\u021b\u0103 juridic\u0103<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u00centreb\u0103ri frecvente \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" target=\"_blank\" rel=\"noreferrer noopener\">Art. 31 UWG<\/a> \u2013 Uzurparea de distinc\u021bii \u0219i privilegii<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Uzurparea de distinc\u021bii \u0219i privilegii conform Art. 31 UWG<\/strong> descrie interdic\u021bia de a face publicitate \u00een mediul de afaceri <strong>folosind titluri, calific\u0103ri sau distinc\u021bii care \u00een realitate nu exist\u0103 sau care sunt utilizate astfel \u00eenc\u00e2t s\u0103 creeze o impresie fals\u0103<\/strong>. Prin urmare, companiile nu au voie nici s\u0103 se <strong>\u00eemp\u0103uneze nejustificat cu onoruri deosebite,<\/strong> nici s\u0103 <strong>simuleze competen\u021be oficiale sau s\u0103 induc\u0103 \u00een eroare cu privire la amploarea acestora<\/strong>. Scopul acestei reglement\u0103ri este de a <strong>asigura condi\u021bii de concuren\u021b\u0103 loial\u0103<\/strong>, permi\u021b\u00e2nd doar acelor persoane sau companii s\u0103 beneficieze de pe urma distinc\u021biilor care le-au ob\u021binut efectiv \u00een mod legal. \u00cen acela\u0219i timp, norma previne ca distinc\u021biile existente s\u0103 fie <strong>prezentate \u00eentr-un mod ambiguu sau exagerat<\/strong>, astfel \u00eenc\u00e2t clien\u021bii s\u0103 nu \u00ee\u0219i dezvolte a\u0219tept\u0103ri false.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Uzurparea de distinc\u021bii (Art. 31 UWG)<\/strong> \u00eenseamn\u0103 c\u0103 o companie <strong>nu are voie s\u0103 utilizeze titluri, competen\u021be sau onoruri care nu \u00eei revin sau care sunt prezentate \u00een mod \u00een\u0219el\u0103tor<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp\" alt=\"Art. 31 UWG explicat: C\u00e2nd distinc\u021biile, titlurile \u0219i competen\u021bele sunt inadmisibile \u00een cadrul concuren\u021bei \u0219i ce consecin\u021be pot ap\u0103rea.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eCompaniile pot face publicitate doar cu calific\u0103ri care exist\u0103 \u00een realitate \u2013 orice abatere pericliteaz\u0103 \u00eencrederea \u0219i egalitatea de \u0219anse \u00een concuren\u021b\u0103.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-von-31-uwg-im-wettbewerbsrecht\">Importan\u021ba Art. 31 UWG \u00een dreptul concuren\u021bei<\/h2>\n\n<p class=\"wp-block-paragraph\">Art. 31 UWG are o func\u021bie central\u0103 \u00een dreptul concuren\u021bei, deoarece \u00eempiedic\u0103 companiile s\u0103 <strong>ob\u021bin\u0103 avantaje prin distinc\u021bii nejustificate sau competen\u021be simulate<\/strong>. Prevederea clarific\u0103 faptul c\u0103 doar acele companii care posed\u0103 efectiv anumite titluri, onoruri sau autoriza\u021bii oficiale se pot prezenta cu acestea. <\/p>\n\n<p class=\"wp-block-paragraph\">Importan\u021ba normei const\u0103 \u00een principal \u00een faptul c\u0103 <strong>protejeaz\u0103 \u00eencrederea \u00een circuitul comercial<\/strong>. Clien\u021bii se orienteaz\u0103 frecvent dup\u0103 caracteristici exterioare, cum ar fi certificatele, denumirile profesionale sau distinc\u021biile. Dac\u0103 aceste informa\u021bii sunt false sau \u00een\u0219el\u0103toare, se creeaz\u0103 o imagine distorsionat\u0103 asupra calit\u0103\u021bii sau competen\u021bei unei companii.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i timp, Art. 31 UWG asigur\u0103 concuren\u021ba loial\u0103. Companiile nu trebuie s\u0103 se impun\u0103 prin <strong>\u00een\u0219el\u0103ciune, ci prin performan\u021b\u0103 real\u0103<\/strong>. Astfel, concuren\u021ba r\u0103m\u00e2ne transparent\u0103 \u0219i comparabil\u0103.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prevederea intervine \u00een mai multe situa\u021bii tipice:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Utilizarea nejustificat\u0103 a distinc\u021biilor sau titlurilor<\/strong><\/li>\n\n\n\n<li><strong>Simularea autoriza\u021biilor sau competen\u021belor oficiale<\/strong><\/li>\n\n\n\n<li><strong>Prezentarea \u00een\u0219el\u0103toare a onorurilor existente efectiv<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00cen ansamblu, aceast\u0103 dispozi\u021bie asigur\u0103 faptul c\u0103 afirma\u021biile despre calificare \u0219i recunoa\u0219tere <strong>r\u0103m\u00e2n clare, adev\u0103rate \u0219i verificabile<\/strong>. Acest lucru \u00eent\u0103re\u0219te at\u00e2t \u00eencrederea clien\u021bilor, c\u00e2t \u0219i egalitatea de \u0219anse \u00een concuren\u021b\u0103. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-betroffene-auszeichnungen-und-befugnisse\">Distinc\u021bii \u0219i competen\u021be vizate<\/h2>\n\n<p class=\"wp-block-paragraph\">Sunt vizate toate informa\u021biile prin care o companie <strong>\u00ee\u0219i prezint\u0103 \u00een exterior calificarea deosebit\u0103, recunoa\u0219terea sau competen\u021bele oficiale<\/strong>. Decisiv\u0103 nu este forma, ci efectul asupra clientului. De \u00eendat\u0103 ce o afirma\u021bie creeaz\u0103 impresia c\u0103 o companie este <strong>distins\u0103 \u00een mod deosebit sau autorizat\u0103 oficial<\/strong>, aceasta intr\u0103 \u00een domeniul de aplicare al prevederii.  <\/p>\n\n<p class=\"wp-block-paragraph\">Legea nu face o distinc\u021bie strict\u0103 \u00een func\u021bie de origine. At\u00e2t <strong>distinc\u021biile de stat, c\u00e2t \u0219i cele private<\/strong> pot fi relevante. Important este doar dac\u0103 acestea exist\u0103 \u00een realitate \u0219i dac\u0103 sunt utilizate corect.  <\/p>\n\n<p class=\"wp-block-paragraph\">Domeniile tipice vizate sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Titluri, certificate \u0219i distinc\u021bii de orice fel<\/strong><\/li>\n\n\n\n<li><strong>Autoriza\u021bii oficiale, concesiuni \u0219i competen\u021be<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Astfel se asigur\u0103 c\u0103 orice form\u0103 de <strong>calificare vizibil\u0103 corespunde realit\u0103\u021bii<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unberechtigte-gefuhrte-titel-und-ehrungen\">Titluri \u0219i onoruri utilizate nejustificat<\/h3>\n\n<p class=\"wp-block-paragraph\">O \u00eenc\u0103lcare frecvent\u0103 const\u0103 \u00een faptul c\u0103 firmele <strong>utilizeaz\u0103 titluri sau distinc\u021bii care nu le revin<\/strong>. Simpla utilizare este suficient\u0103 pentru a crea o impresie fals\u0103. Nu are importan\u021b\u0103 dac\u0103 cineva a dorit s\u0103 \u00een\u0219ele \u00een mod con\u0219tient.  <\/p>\n\n<p class=\"wp-block-paragraph\">Distinc\u021biile au un efect puternic. Clien\u021bii asociaz\u0103 cu acestea <strong>calitatea, experien\u021ba \u0219i performan\u021bele deosebite<\/strong>. Dac\u0103 acest fundament lipse\u0219te, apare un dezavantaj competitiv clar pentru furnizorii one\u0219ti.  <\/p>\n\n<p class=\"wp-block-paragraph\">Cazuri tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Premii sau sigilii de calitate inventate<\/strong><\/li>\n\n\n\n<li><strong>Men\u021bionarea unor distinc\u021bii care nu au fost acordate niciodat\u0103<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Legea traseaz\u0103 aici o limit\u0103 clar\u0103: <strong>pot fi utilizate doar onorurile acordate efectiv<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vortauschung-behordlicher-befugnisse\">Simularea competen\u021belor oficiale<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0218i mai grav\u0103 este simularea unor <strong>competen\u021be sau drepturi acordate de stat<\/strong>. Astfel de informa\u021bii au un efect deosebit de puternic, deoarece sunt asociate cu <strong>controlul oficial \u0219i calitatea verificat\u0103<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 o companie pretinde c\u0103 de\u021bine o autoriza\u021bie oficial\u0103, clien\u021bii se a\u0219teapt\u0103 automat la un nivel mai ridicat de <strong>siguran\u021b\u0103 \u0219i profesionalism<\/strong>. Tocmai de aceea, aceast\u0103 form\u0103 de \u00een\u0219el\u0103ciune este deosebit de problematic\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">O \u00eenc\u0103lcare exist\u0103 \u00een special atunci c\u00e2nd:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>o <strong>autoriza\u021bie oficial\u0103 nu exist\u0103<\/strong><\/li>\n\n\n\n<li>un <strong>drept este doar simulat<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Aici se aplic\u0103 un standard riguros. Afirma\u021biile despre competen\u021bele de stat trebuie s\u0103 fie <strong>complet corecte \u0219i lipsite de ambiguitate<\/strong>, deoarece influen\u021beaz\u0103 foarte puternic \u00eencrederea clien\u021bilor. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-darstellung-bestehender-auszeichnungen\">Prezentarea \u00een\u0219el\u0103toare a distinc\u021biilor existente<\/h3>\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 o distinc\u021bie exist\u0103 \u00een realitate, aceasta nu poate fi utilizat\u0103 oricum. Art. 31 UWG intervine de \u00eendat\u0103 ce prezentarea <strong>transmite o impresie fals\u0103 despre importan\u021ba, amploarea sau ocazia acord\u0103rii distinc\u021biei<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen practic\u0103, problema nu const\u0103 adesea \u00een distinc\u021bia \u00een sine, ci \u00een modul de prezentare. Companiile tind s\u0103 eviden\u021bieze succesele \u00een mod deosebit. Astfel, se creeaz\u0103 rapid impresia c\u0103 performan\u021ba este <strong>mai ampl\u0103 sau mai important\u0103<\/strong> dec\u00e2t este \u00een realitate.  <\/p>\n\n<p class=\"wp-block-paragraph\">O inducere \u00een eroare exist\u0103 \u00een special atunci c\u00e2nd:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>o distinc\u021bie este prezentat\u0103 \u00een mod exagerat<\/strong><\/li>\n\n\n\n<li><strong>lipsesc limit\u0103ri sau detalii de context importante<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pentru clien\u021bi, \u00een final, conteaz\u0103 efectul. Dac\u0103 acest efect nu mai corespunde realit\u0103\u021bii, limita inadmisibilit\u0103\u021bii a fost dep\u0103\u0219it\u0103.  <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDistinc\u021biile trebuie prezentate \u00een mod obiectiv, corect \u0219i complet.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-verstosse-in-der-praxis\">\u00cenc\u0103lc\u0103ri tipice \u00een practic\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\">Art. 31 UWG \u00ee\u0219i demonstreaz\u0103 cea mai mare importan\u021b\u0103 \u00een activitatea cotidian\u0103 a companiilor. Tocmai \u00een publicitate \u0219i \u00een imaginea public\u0103 apar rapid situa\u021bii \u00een care informa\u021biile <strong>merg prea departe sau nu mai corespund realit\u0103\u021bii<\/strong>. Multe \u00eenc\u0103lc\u0103ri nu se produc inten\u021bionat, ci prin formul\u0103ri imprecise sau prezent\u0103ri exagerate.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen practic\u0103, anumite tipare se repet\u0103 foarte frecvent. Acestea vizeaz\u0103 \u00een special <strong>denumirile profesionale, imaginea companiei \u0219i sigiliile de calitate<\/strong>, deoarece au o influen\u021b\u0103 puternic\u0103 asupra deciziei de cump\u0103rare. <\/p>\n\n<p class=\"wp-block-paragraph\">Domenii problematice tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>afirma\u021bii publicitare exagerate sau neclare<\/strong><\/li>\n\n\n\n<li><strong>utilizarea unor termeni cu semnifica\u021bie deosebit\u0103 f\u0103r\u0103 fundament<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-unzulassige-berufsbezeichnungen\">Denumiri profesionale nepermise<\/h3>\n\n<p class=\"wp-block-paragraph\">Denumirile profesionale au un efect deosebit de consolidare a \u00eencrederii clien\u021bilor. Ele transmit impresia de <strong>instruire, experien\u021b\u0103 \u0219i control statal<\/strong>. Tocmai de aceea, multe dintre aceste denumiri sunt protejate prin lege.  <\/p>\n\n<p class=\"wp-block-paragraph\">O \u00eenc\u0103lcare exist\u0103 atunci c\u00e2nd o companie utilizeaz\u0103 o astfel de denumire f\u0103r\u0103 a \u00eendeplini condi\u021biile necesare. Simpla utilizare poate fi suficient\u0103 pentru a crea o impresie fals\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Cazuri tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>utilizarea titlurilor protejate f\u0103r\u0103 calificarea corespunz\u0103toare<\/li>\n\n\n\n<li>prezentarea ca unitate specializat\u0103 f\u0103r\u0103 autoriza\u021bie<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Aici se aplic\u0103 o regul\u0103 clar\u0103: <strong>ceea ce sun\u0103 a calificare deosebit\u0103 trebuie s\u0103 existe \u0219i \u00een realitate<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tauschende-unternehmensdarstellung\">Prezentarea \u00een\u0219el\u0103toare a companiei<\/h3>\n\n<p class=\"wp-block-paragraph\">Nu doar termenii individuali, ci \u0219i \u00eentreaga imagine a unei companii poate fi \u00een\u0219el\u0103toare. O prezentare devine problematic\u0103 atunci c\u00e2nd transmite impresia c\u0103 o companie este <strong>mai mare, mai oficial\u0103 sau mai calificat\u0103<\/strong> dec\u00e2t este \u00een realitate. <\/p>\n\n<p class=\"wp-block-paragraph\">Acest lucru se \u00eent\u00e2mpl\u0103 frecvent prin denumiri alese \u00een mod con\u0219tient sau printr-un design care <strong>sugereaz\u0103 o apropiere de autorit\u0103\u021bi sau institu\u021bii speciale<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Configura\u021biile tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>nume de companii cu putere de sugestie \u00een\u0219el\u0103toare<\/strong><\/li>\n\n\n\n<li><strong>prezent\u0103ri care simuleaz\u0103 un control sau o recunoa\u0219tere statal\u0103<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pentru evaluarea juridic\u0103, conteaz\u0103 \u00eentotdeauna efectul. Decisiv este ce impresie \u00ee\u0219i face un client mediu. De \u00eendat\u0103 ce aceast\u0103 impresie nu mai corespunde realit\u0103\u021bii, este probabil\u0103 o \u00eenc\u0103lcare.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-verwendung-von-gutezeichen\">Utilizarea \u00een\u0219el\u0103toare a m\u0103rcilor de calitate<\/h3>\n\n<p class=\"wp-block-paragraph\">M\u0103rcile de calitate \u0219i sigiliile de calitate au un efect deosebit de puternic \u00een circuitul comercial. Ele semnaleaz\u0103 clien\u021bilor de la prima vedere <strong>calitate verificat\u0103, fiabilitate \u0219i \u00eencredere<\/strong>. Tocmai de aceea, acestea fac obiectul unor cerin\u021be legale stricte.  <\/p>\n\n<p class=\"wp-block-paragraph\">O problem\u0103 apare \u00eentotdeauna atunci c\u00e2nd o companie utilizeaz\u0103 un astfel de semn <strong>f\u0103r\u0103 a \u00eendeplini condi\u021biile necesare pentru aceasta<\/strong>. \u00cen astfel de cazuri, clien\u021bii presupun c\u0103 un organism independent a verificat performan\u021ba, de\u0219i acest lucru nu este adev\u0103rat. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cenc\u0103lc\u0103rile tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>utilizarea unui sigiliu f\u0103r\u0103 o certificare valabil\u0103<\/strong><\/li>\n\n\n\n<li><strong>folosirea unui semn pentru servicii care nu au fost verificate deloc<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Chiar \u0219i micile imprecizii pot fi decisive. Chiar \u0219i modul de prezentare poate face ca un sigiliu s\u0103 <strong>aib\u0103 o putere de sugestie mai mare dec\u00e2t este justificat \u00een realitate<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, pentru companii se aplic\u0103 un standard clar: <strong>m\u0103rcile de calitate pot fi utilizate doar dac\u0103 sunt corecte, actuale \u0219i pe deplin corespunz\u0103toare<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-vorschriften-im-uwg\">Delimitarea fa\u021b\u0103 de alte prevederi din UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">Art. 31 UWG nu este izolat, ci face parte dintr-un sistem cuprinz\u0103tor de protec\u021bie \u00eempotriva concuren\u021bei neloiale. \u00cen multe cazuri, prevederea se suprapune cu alte reglement\u0103ri, \u00een special cu interdic\u021bia general\u0103 de inducere \u00een eroare. <\/p>\n\n<p class=\"wp-block-paragraph\">Particularitatea Art. 31 UWG const\u0103 \u00een faptul c\u0103 acesta <strong>protejeaz\u0103 \u00een mod specific distinc\u021biile, titlurile \u0219i competen\u021bele<\/strong>. \u00cen timp ce alte norme vizeaz\u0103 \u00een general orice \u00een\u0219el\u0103ciune, aceast\u0103 prevedere se concentreaz\u0103 pe <strong>caracteristicile vizibile ale calit\u0103\u021bii \u0219i recunoa\u0219terii<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen practic\u0103, acest lucru \u00eenseamn\u0103: un comportament poate \u00eenc\u0103lca simultan mai multe prevederi. Decisiv este atunci care reglementare <strong>se potrive\u0219te mai bine \u00een mod concret sau este mai strict\u0103<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-2-uwg\">Rela\u021bia cu <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">Art. 2 UWG<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">Art. 2 UWG interzice practicile comerciale \u00een\u0219el\u0103toare \u00een general. Acestea includ \u0219i informa\u021biile false despre <strong>calific\u0103ri, competen\u021be sau distinc\u021bii<\/strong>. Astfel, ambele prevederi se suprapun ca con\u021binut.  <\/p>\n\n<p class=\"wp-block-paragraph\">Diferen\u021ba const\u0103 \u00een focalizare:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Art. 31 UWG reglementeaz\u0103 \u00een mod specific <strong>distinc\u021biile \u0219i competen\u021bele oficiale<\/strong><\/li>\n\n\n\n<li>Art. 2 UWG vizeaz\u0103 <strong>orice form\u0103 de informa\u021bie \u00een\u0219el\u0103toare<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00cen multe cazuri, ambele norme se aplic\u0103 simultan. Art. 31 UWG ac\u021bioneaz\u0103 adesea ca o <strong>completare special\u0103<\/strong>, atunci c\u00e2nd este vorba \u00een mod concret despre titluri sau distinc\u021bii. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bedeutung-der-schwarzen-liste-im-anhang\">Importan\u021ba listei negre din anex\u0103<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00cen plus, UWG con\u021bine o a\u0219a-numit\u0103 \u201elist\u0103 neagr\u0103\u201d. Aceasta enumer\u0103 practicile comerciale care sunt <strong>inadmisibile \u00een orice circumstan\u021be<\/strong>. Aceasta include \u0219i utilizarea anumitor m\u0103rci de calitate f\u0103r\u0103 autoriza\u021bie.  <\/p>\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 reglementare este deosebit de strict\u0103, deoarece <strong>nu mai necesit\u0103 o examinare a fiec\u0103rui caz \u00een parte<\/strong>. De \u00eendat\u0103 ce un comportament se \u00eencadreaz\u0103 \u00een aceasta, este considerat automat inadmisibil. <\/p>\n\n<p class=\"wp-block-paragraph\">Cazuri tipice din practic\u0103 sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>utilizarea m\u0103rcilor de calitate sau a sigiliilor de calitate f\u0103r\u0103 permisiune<\/strong><\/li>\n\n\n\n<li><strong>referiri \u00een\u0219el\u0103toare la recunoa\u0219teri deosebite<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Lista neagr\u0103 asigur\u0103 faptul c\u0103 \u00een\u0219el\u0103toriile deosebit de clare <strong>sunt interzise imediat<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtliche-folgen-bei-verstossen\">Consecin\u021be juridice \u00een caz de \u00eenc\u0103lc\u0103ri<\/h2>\n\n<p class=\"wp-block-paragraph\">O \u00eenc\u0103lcare a Art. 31 UWG nu r\u0103m\u00e2ne f\u0103r\u0103 urm\u0103ri. Legea prevede consecin\u021be clare pentru a asigura faptul c\u0103 firmele <strong>nu ob\u021bin avantaje din informa\u021bii inadmisibile<\/strong>. \u00cen acest sens, at\u00e2t m\u0103surile administrative, c\u00e2t \u0219i cele de drept civil joac\u0103 un rol important.  <\/p>\n\n<p class=\"wp-block-paragraph\">Chiar \u0219i un comportament din culp\u0103 poate fi suficient. Prin urmare, companiile trebuie s\u0103 aib\u0103 grij\u0103 \u00een mod activ ca informa\u021biile lor s\u0103 fie <strong>complet corecte \u0219i admisibile din punct de vedere juridic<\/strong>. Erorile \u00een imaginea public\u0103 pot duce rapid la probleme juridice.  <\/p>\n\n<p class=\"wp-block-paragraph\">Consecin\u021be tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>amenzi \u0219i sanc\u021biuni administrative<\/strong><\/li>\n\n\n\n<li><strong>preten\u021bii ale concuren\u021bilor privind \u00eencetarea ac\u021biunii<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwaltungsstrafen-und-sanktionen\">Amenzi administrative \u0219i sanc\u021biuni<\/h3>\n\n<p class=\"wp-block-paragraph\">Cine \u00eencalc\u0103 Art. 31 UWG comite o contraven\u021bie administrativ\u0103. Autoritatea competent\u0103 poate, \u00een astfel de cazuri, <strong>s\u0103 aplice amenzi<\/strong>. Acestea pot fi considerabile \u0219i afecteaz\u0103 adesea companiile \u00een mod nea\u0219teptat.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sanc\u021biunea nu presupune o ac\u021biune inten\u021bionat\u0103. Chiar \u0219i o simpl\u0103 neglijen\u021b\u0103 poate fi suficient\u0103. Acest lucru cre\u0219te riscul, deoarece multe \u00eenc\u0103lc\u0103ri apar \u00een via\u021ba de zi cu zi prin <strong>publicitate neclar\u0103 sau imprecis\u0103<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pentru companii, aceasta \u00eenseamn\u0103:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>chiar \u0219i micile erori pot fi sanc\u021bionate<\/strong><\/li>\n\n\n\n<li><strong>verificarea regulat\u0103 a imaginii publice devine necesar\u0103<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-zivilrechtliche-anspruche-und-unterlassung\">Preten\u021bii civile \u0219i \u00eencetarea ac\u021biunii<\/h3>\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 autorit\u0103\u021bi, \u0219i concuren\u021bii pot lua m\u0103suri \u00eempotriva practicilor inadmisibile. Ace\u0219tia au dreptul de a <strong>solicita \u00eencetarea \u0219i remedierea<\/strong>. \u00cen multe cazuri, pot fi luate \u00een considerare suplimentar <strong>preten\u021bii de desp\u0103gubire<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Acest lucru face ca o \u00eenc\u0103lcare s\u0103 aib\u0103 adesea consecin\u021be duble. Pe de o parte, exist\u0103 riscul unei amenzi, pe de alt\u0103 parte, concuren\u021bii pot ac\u021biona activ \u00eempotriva comportamentului respectiv. <\/p>\n\n<p class=\"wp-block-paragraph\">Consecin\u021be tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>soma\u021bii din partea concuren\u021bilor<\/strong><\/li>\n\n\n\n<li><strong>preten\u021bii judiciare de \u00eencetare<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 combina\u021bie arat\u0103 clar c\u00e2t de important\u0103 este o <strong>imagine public\u0103 sigur\u0103 din punct de vedere juridic<\/strong> \u00een cadrul concuren\u021bei.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-risiken-im-marketing-und-aussendarstellung\">Riscuri \u00een marketing \u0219i imaginea public\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\">Cele mai mari riscuri apar tocmai \u00een marketing. Companiile doresc s\u0103 se prezinte c\u00e2t mai pozitiv posibil \u0219i recurg frecvent la <strong>afirma\u021bii puternice despre calitate, experien\u021b\u0103 sau pozi\u021bie deosebit\u0103<\/strong>. Exact aici rezid\u0103 pericolul.  <\/p>\n\n<p class=\"wp-block-paragraph\">Chiar \u0219i micile imprecizii pot face ca o afirma\u021bie <strong>s\u0103 fie evaluat\u0103 ca fiind \u00een\u0219el\u0103toare<\/strong>. Nu conteaz\u0103 modul \u00een care compania a inten\u021bionat afirma\u021bia, ci modul \u00een care aceasta este \u00een\u021beleas\u0103 de c\u0103tre clien\u021bi. <\/p>\n\n<p class=\"wp-block-paragraph\">Riscurile tipice sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>afirma\u021bii publicitare exagerate f\u0103r\u0103 un fundament clar<\/strong><\/li>\n\n\n\n<li><strong>utilizarea unor termeni cu semnifica\u021bie deosebit\u0103 f\u0103r\u0103 autoriza\u021bie<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Deosebit de critic este faptul c\u0103 multe dintre aceste erori apar incon\u0219tient \u00een via\u021ba de zi cu zi. De aceea, companiile ar trebui s\u0103 \u00ee\u0219i verifice \u00een mod regulat imaginea public\u0103 \u0219i s\u0103 o conceap\u0103 \u00een mod con\u0219tient. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avantajele dumneavoastr\u0103 cu asisten\u021b\u0103 juridic\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\">Tocmai la <strong>utilizarea titlurilor, distinc\u021biilor sau denumirilor profesionale<\/strong> apar rapid erori care pot atrage consecin\u021be juridice. Un avocat se asigur\u0103 c\u0103 <strong>v\u0103 prezenta\u021bi \u00een siguran\u021b\u0103 din punct de vedere juridic<\/strong> \u0219i v\u0103 protejeaz\u0103 de riscuri inutile. <\/p>\n\n<p class=\"wp-block-paragraph\">Un avantaj clar const\u0103 \u00een faptul c\u0103 <strong>v\u0103 concepe\u021bi impactul extern \u00een mod specific \u0219i sigur din punct de vedere juridic<\/strong>. Astfel, nu doar evita\u021bi amenzile, ci \u0219i \u00eent\u0103ri\u021bi \u00eencrederea clien\u021bilor dumneavoastr\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Avantaje concrete:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Verificarea denumirilor \u0219i a publicit\u0103\u021bii dumneavoastr\u0103<\/strong> cu privire la admisibilitatea juridic\u0103<\/li>\n\n\n\n<li><strong>Evitarea amenzilor administrative \u0219i a soma\u021biilor<\/strong> prin consultan\u021b\u0103 timpurie<\/li>\n\n\n\n<li><strong>Conceperea strategic\u0103 a imaginii dumneavoastr\u0103 publice<\/strong>, f\u0103r\u0103 a \u00eenc\u0103lca dreptul concuren\u021bei<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eCu sprijin profesional, v\u0103 utiliza\u021bi calific\u0103rile \u00een mod corect \u0219i evita\u021bi, \u00een acela\u0219i timp, acuza\u021bia de inducere \u00een eroare.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u00centreb\u0103ri frecvente \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/ro\\\/dreptul-concurentei\\\/art-31-uwg-uzurparea-de-distinctii-si-privilegii\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce interzice concret Art. 31 UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Art. 31 UWG interzice companiilor s\\u0103 <strong>fac\\u0103 publicitate cu distinc\\u021bii, titluri sau competen\\u021be care nu le revin<\\\/strong> sau s\\u0103 le utilizeze astfel \\u00eenc\\u00e2t s\\u0103 se creeze o impresie fals\\u0103.\"}},{\"@type\":\"Question\",\"name\":\"Pot continua s\\u0103 fac publicitate cu o distinc\\u021bie veche?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00cen principiu, doar dac\\u0103 <strong>r\\u0103m\\u00e2ne clar vizibil c\\u00e2nd \\u0219i pentru ce a fost acordat\\u0103 distinc\\u021bia<\\\/strong>. O distinc\\u021bie anterioar\\u0103 nu trebuie s\\u0103 par\\u0103 ca \\u0219i cum ar fi actual\\u0103 sau valabil\\u0103 \\u00een general. \"}},{\"@type\":\"Question\",\"name\":\"Care este diferen\\u021ba dintre distinc\\u021bie \\u0219i competen\\u021b\\u0103 oficial\\u0103?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O <strong>distinc\\u021bie<\\\/strong> este, de exemplu, un premiu, un sigiliu sau un certificat. O <strong>competen\\u021b\\u0103 oficial\\u0103<\\\/strong> este, de exemplu, o concesiune, o autoriza\\u021bie sau un drept profesional reglementat prin lege. \"}},{\"@type\":\"Question\",\"name\":\"C\\u00e2nd este problematic\\u0103 publicitatea cu m\\u0103rci de calitate sau sigilii?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aceasta devine problematic\\u0103 atunci c\\u00e2nd semnul este utilizat <strong>f\\u0103r\\u0103 autoriza\\u021bia necesar\\u0103<\\\/strong>, f\\u0103r\\u0103 o certificare valabil\\u0103 sau \\u00eentr-o form\\u0103 \\u00een\\u0219el\\u0103toare.\"}},{\"@type\":\"Question\",\"name\":\"Este suficient\\u0103 o eroare neinten\\u021bionat\\u0103 pentru o \\u00eenc\\u0103lcare?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da. \\u00cen dreptul administrativ, chiar \\u0219i un <strong>comportament din culp\\u0103<\\\/strong> poate fi suficient. De aceea, afirma\\u021biile publicitare ar trebui verificate juridic \\u00een prealabil. \"}},{\"@type\":\"Question\",\"name\":\"Acest lucru este valabil doar pentru site-ul web?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nu. Regulile se aplic\\u0103 nu doar pentru site-uri web, ci \\u0219i pentru <strong>social media, anun\\u021buri, pliante, c\\u0103r\\u021bi de vizit\\u0103 \\u0219i alte forme de prezentare public\\u0103<\\\/strong>.\"}},{\"@type\":\"Question\",\"name\":\"Cine poate lua m\\u0103suri \\u00eempotriva unei \\u00eenc\\u0103lc\\u0103ri?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00cen func\\u021bie de caz, <strong>autorit\\u0103\\u021bile<\\\/strong> \\u0219i, de asemenea, <strong>concuren\\u021bii<\\\/strong> pot lua m\\u0103suri \\u00eempotriva informa\\u021biilor inadmisibile. Pe l\\u00e2ng\\u0103 amenzi, exist\\u0103 riscul unor preten\\u021bii de \\u00eencetare. \"}},{\"@type\":\"Question\",\"name\":\"Ce ar trebui s\\u0103 verific \\u00eenainte de publicarea unei reclame?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Verifica\\u021bi dac\\u0103 distinc\\u021bia <strong>exist\\u0103 efectiv, dac\\u0103 este actual\\u0103, dac\\u0103 este descris\\u0103 corect \\u0219i dac\\u0103 poate fi utilizat\\u0103 deloc pentru reclama respectiv\\u0103<\\\/strong>.\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ce interzice concret Art. 31 UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Art. 31 UWG interzice companiilor s\u0103 <strong>fac\u0103 publicitate cu distinc\u021bii, titluri sau competen\u021be care nu le revin<\/strong> sau s\u0103 le utilizeze astfel \u00eenc\u00e2t s\u0103 se creeze o impresie fals\u0103.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pot continua s\u0103 fac publicitate cu o distinc\u021bie veche?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00cen principiu, doar dac\u0103 <strong>r\u0103m\u00e2ne clar vizibil c\u00e2nd \u0219i pentru ce a fost acordat\u0103 distinc\u021bia<\/strong>. O distinc\u021bie anterioar\u0103 nu trebuie s\u0103 par\u0103 ca \u0219i cum ar fi actual\u0103 sau valabil\u0103 \u00een general. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Care este diferen\u021ba dintre distinc\u021bie \u0219i competen\u021b\u0103 oficial\u0103?<\/span><\/div><div class=\"uagb-faq-content\"><p>O <strong>distinc\u021bie<\/strong> este, de exemplu, un premiu, un sigiliu sau un certificat. O <strong>competen\u021b\u0103 oficial\u0103<\/strong> este, de exemplu, o concesiune, o autoriza\u021bie sau un drept profesional reglementat prin lege. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">C\u00e2nd este problematic\u0103 publicitatea cu m\u0103rci de calitate sau sigilii?<\/span><\/div><div class=\"uagb-faq-content\"><p>Aceasta devine problematic\u0103 atunci c\u00e2nd semnul este utilizat <strong>f\u0103r\u0103 autoriza\u021bia necesar\u0103<\/strong>, f\u0103r\u0103 o certificare valabil\u0103 sau \u00eentr-o form\u0103 \u00een\u0219el\u0103toare.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Este suficient\u0103 o eroare neinten\u021bionat\u0103 pentru o \u00eenc\u0103lcare?<\/span><\/div><div class=\"uagb-faq-content\"><p>Da. \u00cen dreptul administrativ, chiar \u0219i un <strong>comportament din culp\u0103<\/strong> poate fi suficient. De aceea, afirma\u021biile publicitare ar trebui verificate juridic \u00een prealabil. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Acest lucru este valabil doar pentru site-ul web?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nu. Regulile se aplic\u0103 nu doar pentru site-uri web, ci \u0219i pentru <strong>social media, anun\u021buri, pliante, c\u0103r\u021bi de vizit\u0103 \u0219i alte forme de prezentare public\u0103<\/strong>.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Cine poate lua m\u0103suri \u00eempotriva unei \u00eenc\u0103lc\u0103ri?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00cen func\u021bie de caz, <strong>autorit\u0103\u021bile<\/strong> \u0219i, de asemenea, <strong>concuren\u021bii<\/strong> pot lua m\u0103suri \u00eempotriva informa\u021biilor inadmisibile. Pe l\u00e2ng\u0103 amenzi, exist\u0103 riscul unor preten\u021bii de \u00eencetare. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-8 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ce ar trebui s\u0103 verific \u00eenainte de publicarea unei reclame?<\/span><\/div><div class=\"uagb-faq-content\"><p>Verifica\u021bi dac\u0103 distinc\u021bia <strong>exist\u0103 efectiv, dac\u0103 este actual\u0103, dac\u0103 este descris\u0103 corect \u0219i dac\u0103 poate fi utilizat\u0103 deloc pentru reclama respectiv\u0103<\/strong>.<\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Art. 31 UWG \u2013 Uzurparea de distinc\u021bii \u0219i privilegii Uzurparea de distinc\u021bii \u0219i privilegii conform Art. 31 UWG descrie interdic\u021bia de a face publicitate \u00een mediul de afaceri folosind titluri, &#8230;","protected":false},"author":1,"featured_media":156563,"parent":43172,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[774],"tags":[],"class_list":["post-156562","page","type-page","status-publish","has-post-thumbnail","hentry","category-dreptul-concurentei"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Art. 31 UWG \u2013 Uzurparea de distinc\u021bii \u0219i privilegii Uzurparea de distinc\u021bii \u0219i privilegii conform Art. 31 UWG descrie interdic\u021bia de a face publicitate \u00een mediul de afaceri folosind titluri, ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/156562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=156562"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/156562\/revisions"}],"predecessor-version":[{"id":162903,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/156562\/revisions\/162903"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media\/156563"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=156562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=156562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=156562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}