{"id":132021,"date":"2026-03-31T10:00:00","date_gmt":"2026-03-31T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-concurentei\/art-2a-uwg-publicitatea-comparativa\/"},"modified":"2026-05-29T15:49:01","modified_gmt":"2026-05-29T13:49:01","slug":"art-2a-uwg-publicitatea-comparativa","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/art-2a-uwg-publicitatea-comparativa\/","title":{"rendered":"Art. 2a UWG \u2013 Publicitatea comparativ\u0103"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Art. 2a UWG \u2013 Publicitatea comparativ\u0103<\/h2><ul><li><a href=\"#h-funktion-vergleichender-werbung\" data-level=\"2\">Func\u021bia publicit\u0103\u021bii comparative<\/a><ul><li><a href=\"#h-unionsrechtskonforme-auslegung\" data-level=\"3\">Interpretare conform\u0103 cu dreptul Uniunii<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-anderen-vorschriften\" data-level=\"2\">Rela\u021bia cu alte prevederi<\/a><ul><li><a href=\"#h-werbe-rl-2006-114-eg\" data-level=\"3\">Directiva privind publicitatea 2006\/114\/CE<\/a><\/li><li><a href=\"#h-spezialgesetzliche-materien\" data-level=\"3\">Materii reglementate prin legi speciale<\/a><\/li><li><a href=\"#h-markenrecht\" data-level=\"3\">Dreptul m\u0103rcilor<\/a><\/li><li><a href=\"#h-urheberrecht\" data-level=\"3\">Drepturi de autor<\/a><\/li><li><a href=\"#h-personlichkeitsrechte\" data-level=\"3\">Drepturi ale personalit\u0103\u021bii<\/a><\/li><\/ul><\/li><li><a href=\"#h-merkmale-der-vergleichenden-werbung\" data-level=\"2\">Caracteristici ale publicit\u0103\u021bii comparative<\/a><ul><li><a href=\"#h-begriff-der-werbung\" data-level=\"3\">No\u021biunea de publicitate<\/a><\/li><li><a href=\"#h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\" data-level=\"3\">Referire la un concurent sau la produsele acestuia<\/a><\/li><li><a href=\"#h-absatzforderungszweck\" data-level=\"3\">Scop de promovare a v\u00e2nz\u0103rilor<\/a><\/li><li><a href=\"#h-unmittelbare-und-mittelbare-vergleichende-werbung\" data-level=\"3\">Publicitate comparativ\u0103 direct\u0103 \u0219i indirect\u0103<\/a><\/li><\/ul><\/li><li><a href=\"#h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\" data-level=\"2\">Condi\u021biile de admisibilitate ale publicit\u0103\u021bii comparative<\/a><ul><li><a href=\"#h-irrefuhrungsverbot\" data-level=\"3\">Interdic\u021bia inducerii \u00een eroare<\/a><\/li><li><a href=\"#h-hinreichende-substituierbarkeit\" data-level=\"3\">Substituibilitate suficient\u0103<\/a><\/li><li><a href=\"#h-objektivitatsgebot\" data-level=\"3\">Obliga\u021bia de obiectivitate<\/a><\/li><li><a href=\"#h-vergleichbare-eigenschaften\" data-level=\"3\">Caracteristici comparabile<\/a><\/li><li><a href=\"#h-herabsetzungsverbot\" data-level=\"3\">Interdic\u021bia denigr\u0103rii<\/a><\/li><li><a href=\"#h-ursprungsbezeichnungsidentitat\" data-level=\"3\">Identitatea indica\u021biei de origine<\/a><\/li><li><a href=\"#h-verbot-unlauterer-rufausnutzung\" data-level=\"3\">Interdic\u021bia exploat\u0103rii neloiale a reputa\u021biei<\/a><\/li><li><a href=\"#h-verbot-der-imitationswerbung\" data-level=\"3\">Interdic\u021bia publicit\u0103\u021bii prin imita\u021bie<\/a><\/li><li><a href=\"#h-verbot-von-verwechslungsgefahr\" data-level=\"3\">Interdic\u021bia riscului de confuzie<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-unzulassiger-vergleichender-werbung\" data-level=\"2\">Consecin\u021bele juridice ale publicit\u0103\u021bii comparative nepermise<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avantajele dumneavoastr\u0103 cu asisten\u021b\u0103 juridic\u0103<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u00centreb\u0103ri frecvente \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2a UWG<\/a><\/strong> define\u0219te publicitatea comparativ\u0103 ca orice publicitate care face identificabil, direct sau indirect, un concurent sau <strong>bunurile ori serviciile<\/strong> acestuia. Dispozi\u021bia prevede c\u0103 o astfel de p<strong>ublicitate comparativ\u0103 este, \u00een principiu, permis\u0103<\/strong>, cu condi\u021bia s\u0103 <strong>nu contravin\u0103<\/strong>  <strong>\u00a7\u00a7 1, 1a, 2, 7 sau 9 alin. 1-3 UWG <\/strong> <strong>\u00eencalce<\/strong>. Astfel, \u00a7 2a UWG con\u021bine at\u00e2t defini\u021bia legal\u0103 a publicit\u0103\u021bii comparative, c\u00e2t \u0219i limitele admisibilit\u0103\u021bii acesteia din perspectiva dreptului concuren\u021bei neloiale. Scopul reglement\u0103rii este de a permite compara\u021bii publicitare factuale \u0219i obiective \u00een concuren\u021b\u0103, dar, \u00een acela\u0219i timp, de a preveni publicitatea comparativ\u0103 \u00een\u0219el\u0103toare, denigratoare sau altfel neloial\u0103.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Publicitatea comparativ\u0103<\/strong> este orice form\u0103 de publicitate care <strong>identific\u0103 o \u00eentreprindere concurent\u0103 sau produsele acesteia \u0219i pune \u00een rela\u021bie propria performan\u021b\u0103 cu acestea<\/strong>. Aceasta este, \u00een principiu, permis\u0103 conform Art. 2a UWG, at\u00e2ta timp c\u00e2t compara\u021bia este <strong>obiectiv\u0103, verificabil\u0103 \u0219i nu este \u00een\u0219el\u0103toare sau denigratoare<\/strong>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp\" alt=\"Art. 2a UWG explic\u0103 publicitatea comparativ\u0103: condi\u021bii, limite \u0219i consecin\u021be juridice \u00een dreptul austriac al concuren\u021bei.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201ePublicitatea comparativ\u0103 este un instrument concuren\u021bial permis \u2013 decisiv este \u00eens\u0103 ca aceast\u0103 compara\u021bie s\u0103 r\u0103m\u00e2n\u0103 obiectiv\u0103 \u0219i s\u0103 nu creeze o impresie fals\u0103 publicului.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-funktion-vergleichender-werbung\">Func\u021bia publicit\u0103\u021bii comparative<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Publicitatea comparativ\u0103 <\/strong>\u00eendepline\u0219te o <strong>func\u021bie informativ\u0103 important\u0103<\/strong> \u00een cadrul concuren\u021bei. \u00centreprinderile \u00ee\u0219i pun \u00een mod deliberat produsele sau serviciile fa\u021b\u0103 \u00een fa\u021b\u0103 cu ofertele concuren\u021bilor pentru a eviden\u021bia diferen\u021bele. Astfel, participan\u021bii la pia\u021b\u0103 se pot <strong>orienta mai rapid \u0219i pot clasifica mai bine ofertele<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Legiuitorul permite aceast\u0103 form\u0103 de publicitate deoarece poate <strong>promova transparen\u021ba \u00een concuren\u021b\u0103<\/strong>. O compara\u021bie clar\u0103 ajut\u0103 consumatorii s\u0103 recunoasc\u0103 ce caracteristici, pre\u021buri sau performan\u021be are o ofert\u0103 \u00een raport cu alte produse. \u00cen acela\u0219i timp, se creeaz\u0103 un stimulent pentru \u00eentreprinderi de a <strong>prezenta calitatea, pre\u021bul \u0219i performan\u021ba \u00eentr-un mod transparent<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, publicitatea comparativ\u0103 \u00eendepline\u0219te mai multe func\u021bii pe pia\u021b\u0103:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Informarea cu privire la diferen\u021bele<\/strong> dintre produsele sau serviciile concurente<\/li>\n\n\n\n<li><strong>Promovarea unei concuren\u021be transparente<\/strong>, \u00een care performan\u021bele devin comparabile<\/li>\n\n\n\n<li><strong>Facilitarea deciziei de cump\u0103rare<\/strong>, deoarece caracteristicile importante ale produselor devin vizibile<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Scopul reglement\u0103rii este o concuren\u021b\u0103 bazat\u0103 <strong>pe afirma\u021bii inteligibile \u0219i fapte verificabile<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unionsrechtskonforme-auslegung\">Interpretare conform\u0103 cu dreptul Uniunii<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2a UWG trebuie interpretat <strong>\u00een conformitate cu dreptul Uniunii<\/strong>. Aceasta \u00eenseamn\u0103 c\u0103 instan\u021bele austriece trebuie s\u0103 aplice dispozi\u021bia astfel \u00eenc\u00e2t s\u0103 fie \u00een acord cu cerin\u021bele dreptului Uniunii, \u00een special cu Directiva <a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\">2006\/114\/CE<\/a> privind publicitatea \u00een\u0219el\u0103toare \u0219i comparativ\u0103 <strong>\u201eDirectiva privind publicitatea\u201d<\/strong>. Directiva constituie baza reglement\u0103rii actuale a publicit\u0103\u021bii comparative \u00een Austria \u0219i influen\u021beaz\u0103 \u00een mod decisiv con\u021binutul \u0219i interpretarea acesteia.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00centruc\u00e2t \u00a7 2a UWG nu preia integral, ad litteram, cerin\u021bele dreptului Uniunii, condi\u021biile publicit\u0103\u021bii comparative admisibile sunt concretizate prin <strong>jurispruden\u021ba CJUE<\/strong> \u0219i prin <strong>interpretarea conform\u0103 cu directiva<\/strong>. Potrivit acestora, publicitatea comparativ\u0103 este, \u00een principiu, permis\u0103, \u00eens\u0103 trebuie s\u0103 fie <strong>obiectiv\u0103, factual\u0103, verificabil\u0103 \u0219i lipsit\u0103 de inducere \u00een eroare<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-vorschriften\">Rela\u021bia cu alte prevederi<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 2a UWG nu se aplic\u0103 izolat, ci \u00een str\u00e2ns\u0103 leg\u0103tur\u0103 cu alte norme na\u021bionale \u0219i ale Uniunii. Prin urmare, admisibilitatea publicit\u0103\u021bii comparative nu se apreciaz\u0103 exclusiv \u00een temeiul \u00a7 2a UWG, ci \u0219i \u00een raport cu alte dispozi\u021bii din dreptul concuren\u021bei neloiale, al m\u0103rcilor, al dreptului de autor \u0219i al drepturilor personalit\u0103\u021bii. \u00cen plus, trebuie avute \u00een vedere reglement\u0103rile speciale specifice anumitor sectoare.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-werbe-rl-2006-114-eg\"><a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Directiva privind publicitatea 2006\/114\/CE<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2a UWG este str\u00e2ns legat de Directiva 2006\/114\/CE privind publicitatea \u00een\u0219el\u0103toare \u0219i comparativ\u0103 (\u201eDirectiva privind publicitatea\u201d). Dispozi\u021bia transpune \u00een dreptul austriac cerin\u021bele dreptului Uniunii prev\u0103zute de directiv\u0103 \u0219i, prin urmare, trebuie interpretat\u0103 \u00een conformitate cu dreptul Uniunii. Cerin\u021bele centrale pentru publicitatea comparativ\u0103 admisibil\u0103, \u00een special obiectivitatea, verificabilitatea \u0219i interdic\u021bia inducerii \u00een eroare, rezult\u0103 \u00een mod esen\u021bial din art. 4 din Directiva privind publicitatea.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-spezialgesetzliche-materien\">Materii reglementate prin legi speciale<\/h3>\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 UWG, pentru anumite sectoare exist\u0103 reguli suplimentare privind publicitatea. Deosebit de relevante sunt reglement\u0103rile speciale pentru medicamente, alimente \u0219i produse financiare. \u00cen aceste domenii se aplic\u0103 cerin\u021be mai stricte pentru publicitatea comparativ\u0103, de exemplu \u00een ceea ce prive\u0219te afirma\u021biile legate de s\u0103n\u0103tate, compara\u021biile de efecte sau obliga\u021biile de informare. Prin urmare, \u00a7 2a UWG trebuie aplicat \u00eempreun\u0103 cu legile speciale relevante.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenrecht\">Dreptul m\u0103rcilor<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 atinge dreptul m\u0103rcilor atunci c\u00e2nd sunt men\u021bionate m\u0103rci sau semne distinctive ale concuren\u021bilor. Utilizarea m\u0103rcilor altora este, \u00een principiu, <strong>permis\u0103<\/strong> dac\u0103 este <strong>necesar\u0103 pentru o compara\u021bie<\/strong> <strong>factual\u0103<\/strong> \u0219i <strong>obiectiv\u0103<\/strong> \u0219i nu exist\u0103 exploatare a reputa\u021biei, denigrare sau risc de confuzie. <strong>Nepermis\u0103<\/strong> este <strong>exploatarea neloial\u0103 a reputa\u021biei<\/strong> unei <strong>m\u0103rci cunoscute<\/strong> sau <strong>denigrarea neobiectiv\u0103 a unei m\u0103rci<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-urheberrecht\">Drepturi de autor<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0218i aspectele de drept de autor pot deveni relevante \u00een cazul publicit\u0103\u021bii comparative, de exemplu atunci c\u00e2nd sunt utilizate imagini ale produselor altora, ambalaje sau materiale publicitare. Astfel de reprezent\u0103ri sunt permise numai \u00een m\u0103sura \u00een care sunt <strong>necesare<\/strong> pentru compara\u021bia publicitar\u0103 \u0219i <strong>justificate \u00een mod obiectiv<\/strong>. \u00cen caz contrar, poate exista <strong>suplimentar<\/strong> \u0219i o <strong>\u00eenc\u0103lcare a dreptului de autor<\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personlichkeitsrechte\">Drepturi ale personalit\u0103\u021bii<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 nu trebuie, de asemenea, <strong>s\u0103 \u00eencalce drepturile personalit\u0103\u021bii<\/strong>. Deosebit de problematic\u0103 este utilizarea imaginilor sau a informa\u021biilor personale ale concuren\u021bilor ori ale ter\u021bilor \u00een scopuri publicitare. O publicitate care expune persoane <strong>\u00een mod inutil<\/strong> sau le <strong>afecteaz\u0103 reputa\u021bia<\/strong> este <strong>nepermis\u0103<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-merkmale-der-vergleichenden-werbung\">Caracteristici ale publicit\u0103\u021bii comparative<\/h2>\n\n<p class=\"wp-block-paragraph\">Legiuitorul recunoa\u0219te c\u0103, \u00een principiu, compara\u021biile \u00een concuren\u021b\u0103 sunt <strong>instrumente de marketing legitime<\/strong>. Prin urmare, \u00eentreprinderile au voie s\u0103 \u00ee\u0219i compare produsele sau serviciile cu ofertele concuren\u021bilor. <\/p>\n\n<p class=\"wp-block-paragraph\">Compara\u021bia publicitar\u0103 este \u00eens\u0103 permis\u0103 numai dac\u0103 se refer\u0103 la <strong>prest\u0103ri comparabile<\/strong> \u0219i pune fa\u021b\u0103 \u00een fa\u021b\u0103 <strong>caracteristici verificabile \u00een mod obiectiv<\/strong>. Publicitatea nu trebuie s\u0103 atace concuren\u021bii \u00een mod neobiectiv \u0219i nici s\u0103 creeze o impresie fals\u0103 prin informa\u021bii incomplete. \u00cen acest caz, compara\u021bia publicitar\u0103 devine nepermis\u0103 \u0219i constituie o \u00eenc\u0103lcare a \u00a7 2a UWG.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-werbung\">No\u021biunea de publicitate<\/h3>\n\n<p class=\"wp-block-paragraph\">No\u021biunea de publicitate este \u00een\u021beleas\u0103 foarte larg \u00een leg\u0103tur\u0103 cu \u00a7 2a UWG. Publicitatea este orice <strong>declara\u021bie a unei \u00eentreprinderi<\/strong> care <strong>\u00een mod obiectiv<\/strong> serve\u0219te la promovarea v\u00e2nz\u0103rii de bunuri sau servicii. Nu este decisiv\u0103 forma \u00een care se face publicitatea sau mediul prin care este difuzat\u0103. Sunt incluse, a\u0219adar, anun\u021buri, publicitate TV \u0219i radio, prezen\u021be online, post\u0103ri pe re\u021belele sociale, afi\u0219e sau alte afirma\u021bii cu caracter publicitar. Chiar \u0219i afirma\u021biile care nu sunt \u00een mod expres publicitare pot fi considerate publicitate dac\u0103, \u00een mod evident, servesc promov\u0103rii propriei \u00eentreprinderi sau a propriilor presta\u021bii.    <\/p>\n\n<p class=\"wp-block-paragraph\">Pentru existen\u021ba publicit\u0103\u021bii, nu este necesar ca declara\u021bia s\u0103 se adreseze <strong>consumatorilor<\/strong>. Declara\u021biile adresate <strong>\u00eentreprinz\u0103torilor<\/strong> sau <strong>speciali\u0219tilor<\/strong> pot constitui, de asemenea, publicitate. Decisiv este doar faptul c\u0103 exist\u0103 o leg\u0103tur\u0103 economic\u0103 cu o activitate antreprenorial\u0103. <strong>Declara\u021biile pur private<\/strong> sau <strong>pur informative, f\u0103r\u0103 leg\u0103tur\u0103 cu concuren\u021ba<\/strong>, nu intr\u0103 \u00eens\u0103 sub inciden\u021ba no\u021biunii de publicitate.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\">Referire la un concurent sau la produsele acestuia<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 presupune ca un <strong>concurent<\/strong> sau <strong>bunurile ori serviciile<\/strong> acestuia s\u0103 fie f\u0103cute identificabile. <strong>Subiectul referin\u021bei<\/strong> este <strong>concurentul<\/strong> \u00eensu\u0219i, \u00een timp ce <strong>obiectul referin\u021bei<\/strong> \u00eel reprezint\u0103 <strong>produsele sau presta\u021biile oferite<\/strong> de acesta. Esen\u021bial este ca publicul vizat s\u0103 recunoasc\u0103 sau s\u0103 poat\u0103 recunoa\u0219te la ce \u00eentreprindere ori produs se face referire.  <\/p>\n\n<p class=\"wp-block-paragraph\">O <strong>men\u021bionare expres\u0103<\/strong> a concurentului <strong>nu este necesar\u0103<\/strong>. Publicitatea comparativ\u0103 poate exista \u0219i atunci c\u00e2nd o \u00eentreprindere este f\u0103cut\u0103 identificabil\u0103 doar <strong>indirect<\/strong>. Acesta este cazul c\u00e2nd, datorit\u0103 pozi\u021biei pe pia\u021b\u0103, modului de realizare a publicit\u0103\u021bii sau anumitor caracteristici, este clar despre ce concurent este vorba, f\u0103r\u0103 a fi numit expres. \u00cen pie\u021be mici sau foarte u\u0219or de cuprins, chiar \u0219i o referire general\u0103 poate fi suficient\u0103 pentru a face identificabil un anumit concurent.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nu este suficient\u0103<\/strong>, \u00eens\u0103, o referire pur <strong>general\u0103<\/strong> sau complet <strong>anonim\u0103<\/strong>, f\u0103r\u0103 o atribuire clar\u0103 la un anumit concurent sau la produsele acestuia.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-absatzforderungszweck\">Scop de promovare a v\u00e2nz\u0103rilor<\/h3>\n\n<p class=\"wp-block-paragraph\">O caracteristic\u0103 esen\u021bial\u0103 a publicit\u0103\u021bii comparative este <strong>scopul de promovare a v\u00e2nz\u0103rilor<\/strong>. Afirma\u021bia \u00een cauz\u0103 trebuie s\u0103 fie <strong>\u00een mod obiectiv<\/strong> orientat\u0103 spre <strong>promovarea v\u00e2nz\u0103rii de bunuri sau servicii<\/strong>. Nu conteaz\u0103 inten\u021bia subiectiv\u0103 a celui care face publicitatea, ci modul \u00een care afirma\u021bia se prezint\u0103 \u00een exterior.  <\/p>\n\n<p class=\"wp-block-paragraph\">Scopul de promovare a v\u00e2nz\u0103rilor nu exist\u0103 doar \u00een publicitatea clasic\u0103 de produs, ci \u0219i \u00een <strong>publicitatea de imagine<\/strong> sau \u00een <strong>alte afirma\u021bii<\/strong> menite s\u0103 prezinte \u00eentreprinderea sau presta\u021biile acesteia \u00eentr-o lumin\u0103 mai bun\u0103. Chiar \u0219i simpla <strong>eviden\u021biere a unor caracteristici speciale<\/strong>, <strong>avantaje<\/strong> sau <strong>pozi\u021bii pe pia\u021b\u0103<\/strong> poate fi deja suficient\u0103. \u0218i publicitatea realizat\u0103 de ter\u021bi poate intra aici, dac\u0103 serve\u0219te promov\u0103rii v\u00e2nz\u0103rilor \u00eentreprinderii.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unmittelbare-und-mittelbare-vergleichende-werbung\">Publicitate comparativ\u0103 direct\u0103 \u0219i indirect\u0103<\/h3>\n\n<p class=\"wp-block-paragraph\">O compara\u021bie <strong>direct\u0103<\/strong> exist\u0103 atunci c\u00e2nd un <strong>concurent<\/strong> sau <strong>produsele ori serviciile<\/strong> acestuia sunt men\u021bionate sau prezentate \u00een mod explicit \u00een publicitate. Publicitatea compar\u0103 direct propriile bunuri sau servicii cu ofertele unei anumite \u00eentreprinderi concurente. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O compara\u021bie indirect\u0103<\/strong> exist\u0103 atunci c\u00e2nd o \u00eentreprindere face doar aluzie la produse, m\u0103rci sau declara\u021bii publicitare ale unui concurent. O astfel de referire constituie, de asemenea, publicitate comparativ\u0103 dac\u0103 creeaz\u0103 <strong>impresia<\/strong> c\u0103 propriul produs este o alternativ\u0103 la produsul concurent. Aceasta se refer\u0103, de exemplu, la publicitatea care se leag\u0103 \u00een mod con\u0219tient de m\u0103rci cunoscute, sloganuri publicitare sau produse ale concuren\u021bilor.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nu exist\u0103 publicitate comparativ\u0103<\/strong>, \u00een schimb, atunci c\u00e2nd se face doar publicitate general\u0103 pentru propria \u00eentreprindere, f\u0103r\u0103 ca un concurent concret sau produsele acestuia s\u0103 fie f\u0103cute identificabile. Nici simplele auto-laud\u0103ri sau afirma\u021biile publicitare generale, f\u0103r\u0103 o leg\u0103tur\u0103 concuren\u021bial\u0103 identificabil\u0103, nu sunt, de regul\u0103, suficiente. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\">Condi\u021biile de admisibilitate ale publicit\u0103\u021bii comparative<\/h2>\n\n<p class=\"wp-block-paragraph\">Legiuitorul <strong>permite<\/strong> o <strong>compara\u021bie publicitar\u0103<\/strong> pentru a stimula concuren\u021ba \u0219i pentru a ajuta consumatorii s\u0103 compare mai bine produsele sau serviciile \u00eentre ele. Totu\u0219i, aceasta trebuie s\u0103 \u00eendeplineasc\u0103 cerin\u021bele legale \u0219i nu trebuie s\u0103 constituie <strong>practici concuren\u021biale neloiale<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Condi\u021biile de admisibilitate rezult\u0103 din \u00a7 2a UWG, precum \u0219i din Directiva 2006\/114\/CE privind publicitatea \u00een\u0219el\u0103toare \u0219i comparativ\u0103. Scopul acestor reglement\u0103ri este de a permite compara\u021bii publicitare factuale \u0219i obiective, dar, \u00een acela\u0219i timp, de a preveni m\u0103suri publicitare \u00een\u0219el\u0103toare, denigratoare sau altfel incorecte. Prin urmare, publicitatea comparativ\u0103 nu trebuie, \u00een special, s\u0103 induc\u0103 \u00een eroare, s\u0103 atace concuren\u021bii \u00een mod neobiectiv sau s\u0103 le exploateze reputa\u021bia \u00een mod neloial.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Condi\u021biile de admisibilitate ale publicit\u0103\u021bii comparative includ:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>interdic\u021bia inducerii \u00een eroare,<\/li>\n\n\n\n<li>comparabilitatea suficient\u0103 a produselor sau serviciilor puse fa\u021b\u0103 \u00een fa\u021b\u0103,<\/li>\n\n\n\n<li>obliga\u021bia de obiectivitate,<\/li>\n\n\n\n<li>interdic\u021bia denigr\u0103rii concuren\u021bilor,<\/li>\n\n\n\n<li>interdic\u021bia exploat\u0103rii neloiale a reputa\u021biei,<\/li>\n\n\n\n<li>interdic\u021bia riscului de confuzie, precum \u0219i<\/li>\n\n\n\n<li>interdic\u021bia publicit\u0103\u021bii prin imita\u021bie<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrungsverbot\">Interdic\u021bia inducerii \u00een eroare<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 nu trebuie <strong>s\u0103 induc\u0103 \u00een eroare<\/strong>. Conform \u00a7 2a din UWG coroborat cu \u00a7 2 din UWG, o compara\u021bie publicitar\u0103 este neloial\u0103 dac\u0103 creeaz\u0103 o impresie fals\u0103 \u00een r\u00e2ndul publicului vizat cu privire la produse, pre\u021buri, caracteristici sau servicii. Decisiv nu este modul \u00een care a fost inten\u021bionat\u0103 publicitatea de c\u0103tre cel care face publicitate, ci modul \u00een care este \u00een\u021beleas\u0103 de <strong>consumatorul mediu informat<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">O publicitate comparativ\u0103 este \u00een\u0219el\u0103toare atunci c\u00e2nd <strong>lipsesc informa\u021bii esen\u021biale<\/strong> sau sunt prezentate <strong>incomplet<\/strong>. Compara\u021bia publicitar\u0103 trebuie s\u0103 con\u021bin\u0103 toate datele necesare pentru a putea evalua corect afirma\u021bia. Dac\u0103, de exemplu, se compar\u0103 pre\u021buri, trebuie dezv\u0103luite \u0219i acele circumstan\u021be decisive pentru comparabilitatea real\u0103. Prin urmare, publicitatea nu trebuie s\u0103 opereze cu informa\u021bii izolate, dac\u0103 astfel se creeaz\u0103 o impresie de ansamblu fals\u0103.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-hinreichende-substituierbarkeit\">Substituibilitate suficient\u0103<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 este permis\u0103 numai dac\u0103 sunt comparate <strong>bunuri sau servicii<\/strong> care <strong>satisfac aceea\u0219i nevoie<\/strong> sau au <strong>aceea\u0219i destina\u021bie<\/strong>. Prin urmare, produsele comparate trebuie s\u0103 fie, din <strong>perspectiva consumatorilor<\/strong>, \u00eentr-adev\u0103r comparabile \u0219i interschimbabile.  Aceast\u0103 cerin\u021b\u0103 este denumit\u0103 <strong>substituibilitate<\/strong> suficient\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, pot fi comparate, de exemplu, dou\u0103 tarife de telefonie mobil\u0103, dou\u0103 asigur\u0103ri sau doi detergen\u021bi, deoarece acestea \u00eendeplinesc acela\u0219i scop. <strong>Neloial\u0103<\/strong> ar fi, \u00eens\u0103, o compara\u021bie \u00eentre produse sau servicii complet diferite, care, din perspectiva consumatorilor, <strong>nu sunt interschimbabile<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-objektivitatsgebot\">Obliga\u021bia de obiectivitate<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 trebuie realizat\u0103 <strong>\u00een mod obiectiv<\/strong>. Aceasta \u00eenseamn\u0103 c\u0103 compara\u021bia publicitar\u0103 trebuie s\u0103 fie <strong>factual\u0103, inteligibil\u0103 \u0219i verificabil\u0103<\/strong>. Potrivit obliga\u021biei de obiectivitate, pot fi comparate doar acele caracteristici care sunt efectiv verificabile \u0219i au o leg\u0103tur\u0103 factual\u0103 cu produsele sau serviciile comparate.  <\/p>\n\n<p class=\"wp-block-paragraph\">Aceasta \u00eenseamn\u0103 c\u0103 o \u00eentreprindere poate compara pre\u021buri, presta\u021bii, calitate sau caracteristici tehnice, dac\u0103 acestea pot fi stabilite \u00een mod obiectiv. <strong>Nepermise<\/strong> sunt, \u00een schimb, afirma\u021bii generale precum \u201ecel mai bun produs\u201d sau \u201emult mai bun dec\u00e2t toate celelalte\u201d, dac\u0103 nu se explic\u0103 pe ce se bazeaz\u0103 aceste sus\u021bineri.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Obliga\u021bia de obiectivitate<\/strong> trebuie s\u0103 asigure c\u0103, pe baza publicit\u0103\u021bii, consumatorii pot lua o decizie factual\u0103 \u0219i echitabil\u0103. Prin urmare, publicitatea nu trebuie s\u0103 aib\u0103 doar un efect emo\u021bional sau s\u0103 denigreze concuren\u021bii, ci trebuie s\u0103 se <strong>bazeze pe fapte inteligibile \u0219i verificabile<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergleichbare-eigenschaften\">Caracteristici comparabile<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 poate pune fa\u021b\u0103 \u00een fa\u021b\u0103 doar <strong>caracteristici<\/strong> care sunt, pentru consumatori, efectiv <strong>relevante<\/strong> \u0219i <strong>comparabile \u00een mod rezonabil<\/strong>. Prin urmare, \u00eentreprinderile nu pot selecta arbitrar criterii, ci pot compara doar acele caracteristici care <strong>conteaz\u0103 pentru decizia de cump\u0103rare<\/strong>. Acestea includ, \u00een special, pre\u021bul, calitatea, performan\u021ba, durabilitatea sau caracteristicile tehnice ale unui produs.  <\/p>\n\n<p class=\"wp-block-paragraph\">Consumatorii ar trebui s\u0103 poat\u0103 recunoa\u0219te la ce se refer\u0103 compara\u021bia \u0219i de ce un produs este, chipurile, mai bun sau mai ieftin dec\u00e2t altul. <strong>Neloiale<\/strong> sunt, prin urmare, afirma\u021biile neclare sau complet generale, f\u0103r\u0103 o leg\u0103tur\u0103 concret\u0103 cu caracteristici verificabile.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-vergleichbarkeitskriterien\">Criterii de comparabilitate<\/h4>\n\n<p class=\"wp-block-paragraph\">Pentru ca o compara\u021bie publicitar\u0103 s\u0103 fie permis\u0103, caracteristicile comparate trebuie s\u0103 \u00eendeplineasc\u0103 anumite condi\u021bii. <\/p>\n\n<p class=\"wp-block-paragraph\">Ele trebuie s\u0103 fie:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>esen\u021biale,<\/li>\n\n\n\n<li>relevante,<\/li>\n\n\n\n<li>verificabile \u0219i<\/li>\n\n\n\n<li>tipice<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">pentru produsele sau serviciile comparate.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Esen\u021bial<\/strong> \u00eenseamn\u0103 c\u0103 respectiva caracteristic\u0103 este important\u0103 pentru decizia de cump\u0103rare. <strong>Relevant\u0103<\/strong> este o caracteristic\u0103 atunci c\u00e2nd este, pentru consumatori, efectiv interesant\u0103 sau util\u0103. <strong>Verificabil\u0103<\/strong> este o compara\u021bie atunci c\u00e2nd diferen\u021bele afirmate pot fi controlate \u00een mod obiectiv. <strong>Tipice<\/strong> sunt caracteristicile care sunt specifice bunului sau serviciului respectiv.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-herabsetzungsverbot\">Interdic\u021bia denigr\u0103rii<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 nu trebuie s\u0103 <strong>denigreze sau s\u0103 discrediteze concuren\u021bii \u00een mod neobiectiv<\/strong>. \u00centreprinderile pot eviden\u021bia diferen\u021be fa\u021b\u0103 de produsele concuren\u021bei, \u00eens\u0103 nu pot face publicitate doar pentru a ridiculiza alte \u00eentreprinderi sau pentru a le afecta reputa\u021bia. <\/p>\n\n<p class=\"wp-block-paragraph\">Sunt nepermise, \u00een special, afirma\u021biile jignitoare, agresive sau depreciative \u00een mod general despre concuren\u021bi ori despre produsele acestora. Prin urmare, publicitatea nu trebuie s\u0103 creeze impresia c\u0103 produsele concuren\u021bei ar fi inferioare sau prea scumpe, dac\u0103 acest lucru nu este justificat factual \u0219i nu este obiectiv inteligibil. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Permis\u0103<\/strong> r\u0103m\u00e2ne, \u00een schimb, o <strong>critic\u0103 factual\u0103<\/strong> sau un <strong>comparativ obiectiv<\/strong>, cu condi\u021bia s\u0103 se bazeze pe fapte verificabile \u0219i s\u0103 nu urm\u0103reasc\u0103 denigrarea concurentului.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ursprungsbezeichnungsidentitat\">Identitatea indica\u021biei de origine<\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 sunt comparate bunuri cu o <strong>indica\u021bie de origine protejat\u0103<\/strong>, pot fi puse fa\u021b\u0103 \u00een fa\u021b\u0103 doar produse cu <strong>aceea\u0219i indica\u021bie de origine<\/strong>. Aceast\u0103 regul\u0103 urm\u0103re\u0219te s\u0103 previn\u0103 exploatarea nepermis\u0103 a unor denumiri de origine cunoscute sau inducerea \u00een eroare a consumatorilor cu privire la originea real\u0103 a unui produs. <\/p>\n\n<p class=\"wp-block-paragraph\">O \u00eentreprindere nu poate, prin urmare, s\u0103 compare un produs cu denumirea \u201e\u0218ampanie\u201d cu un alt vin spumant care nu poart\u0103 aceast\u0103 denumire de origine protejat\u0103. Compara\u021biile sunt permise numai dac\u0103 ambele produse au aceea\u0219i denumire de origine protejat\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Regula <strong>protejeaz\u0103<\/strong> at\u00e2t <strong>consumatorii<\/strong>, c\u00e2t \u0219i <strong>produc\u0103torii<\/strong> de produse regionale de \u00eenalt\u0103 calitate \u00eempotriva compara\u021biilor publicitare \u00een\u0219el\u0103toare sau neloiale.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-unlauterer-rufausnutzung\">Interdic\u021bia exploat\u0103rii neloiale a reputa\u021biei<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 nu trebuie s\u0103 exploateze \u00een mod incorect reputa\u021bia bun\u0103 a unui concurent. Prin urmare, \u00eentreprinderile nu au voie s\u0103 profite \u00een mod \u021bintit de imaginea pozitiv\u0103, notorietatea sau \u00eencrederea pe care consumatorii le asociaz\u0103 cu o marc\u0103 cunoscut\u0103 sau cu o \u00eentreprindere concurent\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nepermis<\/strong> este, \u00een special, s\u0103 te \u201eag\u0103\u021bi\u201d \u00een mod deliberat, prin publicitate, de o marc\u0103 cunoscut\u0103 pentru a profita de notorietatea acesteia. Consumatorii nu trebuie s\u0103 r\u0103m\u00e2n\u0103 cu impresia c\u0103 \u00eentre \u00eentreprinderi ar exista o leg\u0103tur\u0103 economic\u0103 sau c\u0103 produsul promovat ar avea aceea\u0219i calitate ori origine ca produsul concurent cunoscut. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>R\u0103m\u00e2ne permis\u0103<\/strong> simpla men\u021bionare a unui concurent sau a m\u0103rcii acestuia, dac\u0103 acest lucru este necesar pentru o compara\u021bie publicitar\u0103 obiectiv\u0103 \u0219i factual\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-der-imitationswerbung\">Interdic\u021bia publicit\u0103\u021bii prin imita\u021bie<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 nu trebuie s\u0103 prezinte un produs ca imita\u021bie sau copie a unui produs concurent. Prin urmare, \u00eentreprinderile nu au voie s\u0103 fac\u0103 publicitate sus\u021bin\u00e2nd c\u0103 produsul lor ar fi o replic\u0103 mai ieftin\u0103 sau similar\u0103 a unui produs de marc\u0103 cunoscut. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Interdic\u021bia urm\u0103re\u0219te s\u0103 previn\u0103<\/strong> ca consumatorii s\u0103 fie direc\u021biona\u021bi \u00een mod deliberat c\u0103tre <strong>produse de imita\u021bie<\/strong> \u0219i ca m\u0103rcile cunoscute s\u0103 fie devalorizate prin copii ieftine. <strong>Neloiale<\/strong> sunt, prin urmare, \u00een special, afirma\u021biile publicitare precum \u201ela fel ca marca X, doar mai ieftin\u201d sau indica\u021biile c\u0103 un produs a fost conceput \u00een mod con\u0219tient dup\u0103 un produs de marc\u0103 cunoscut.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>R\u0103m\u00e2ne permis\u0103<\/strong> o compara\u021bie obiectiv\u0103 a caracteristicilor sau pre\u021burilor, at\u00e2ta timp c\u00e2t propriul produs nu este prezentat \u00een mod explicit ca o imita\u021bie sau o replic\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-von-verwechslungsgefahr\">Interdic\u021bia riscului de confuzie<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea comparativ\u0103 nu trebuie s\u0103 duc\u0103 la <strong>confuzie<\/strong> \u00eentre \u00eentreprinderi, m\u0103rci, produse sau servicii. Prin urmare, publicitatea trebuie s\u0103 arate clar ce \u00eentreprindere face publicitate \u0219i la ce concurent se face referire. <\/p>\n\n<p class=\"wp-block-paragraph\">Un <strong>risc de confuzie<\/strong> poate ap\u0103rea atunci c\u00e2nd sunt utilizate m\u0103rci, logo-uri, ambalaje sau concepte publicitare similare \u0219i se creeaz\u0103 <strong>impresia<\/strong> c\u0103 produsele ar proveni de la <strong>aceea\u0219i \u00eentreprindere<\/strong> sau ar <strong>apar\u021bine economic unele de altele<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Interdic\u021bia urm\u0103re\u0219te s\u0103 asigure c\u0103 consumatorii pot \u00eencadra f\u0103r\u0103 echivoc compara\u021biile publicitare. Prin urmare, publicitatea nu trebuie conceput\u0103 astfel \u00eenc\u00e2t originea sau atribuirea produselor s\u0103 devin\u0103 neclar\u0103. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-unzulassiger-vergleichender-werbung\">Consecin\u021bele juridice ale publicit\u0103\u021bii comparative nepermise<\/h2>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 o publicitate comparativ\u0103 \u00eencalc\u0103 condi\u021biile de admisibilitate ale publicit\u0103\u021bii comparative, acest lucru poate avea <strong>consecin\u021be juridice semnificative<\/strong>. Legea pune la dispozi\u021bia concuren\u021bilor \u0219i a altor persoane \u00eendrept\u0103\u021bite diverse instrumente pentru a opri publicitatea neloial\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Cele mai importante consecin\u021be juridice sunt, \u00een special:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Dreptul la \u00eencetare<\/strong> conform <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">Art. 14 UWG<\/a> \u00eempotriva utiliz\u0103rii ulterioare a publicit\u0103\u021bii nepermise<\/li>\n\n\n\n<li><strong>Dreptul la desp\u0103gubiri<\/strong> conform <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">Art. 16 UWG<\/a>, dac\u0103 \u00eenc\u0103lcarea a fost comis\u0103 cu vinov\u0103\u021bie<\/li>\n\n\n\n<li><strong>M\u0103suri judiciare<\/strong>, de exemplu prin <strong>ordonan\u021b\u0103 pre\u0219edin\u021bial\u0103<\/strong> conform <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">Art. 24 UWG<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00cen centrul aten\u021biei se afl\u0103 <strong>ac\u021biunea \u00een \u00eencetare<\/strong>. Potrivit<strong> \u00a7<\/strong> <strong>14<\/strong> <strong>UWG<\/strong>, sunt \u00eendrept\u0103\u021bi\u021bi s\u0103 formuleze o ac\u021biune \u00een \u00eencetare: concuren\u021bii, asocia\u021biile pentru promovarea intereselor economice ale \u00eentreprinz\u0103torilor, \u00een m\u0103sura \u00een care reprezint\u0103 interesele afectate, precum \u0219i Camera Federal\u0103 a Muncitorilor \u0219i Angaja\u021bilor, Camera Economic\u0103 a Austriei, Conferin\u021ba Pre\u0219edin\u021bilor Camerelor Agricole din Austria, Federa\u021bia Sindicatelor din Austria \u0219i Autoritatea Federal\u0103 pentru Concuren\u021b\u0103. Consumatorii individuali nu sunt, \u00eens\u0103, \u00eendrept\u0103\u021bi\u021bi s\u0103 introduc\u0103 o ac\u021biune \u00een \u00eencetare.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sanc\u021biunile men\u021bionate sunt menite s\u0103 asigure c\u0103 concuren\u021ba <strong>nu este distorsionat\u0103 prin compara\u021bii publicitare neloiale<\/strong>. Prin urmare, \u00eentreprinderile trebuie s\u0103 se asigure c\u0103 publicitatea lor <strong>respect\u0103 \u00een totalitate cerin\u021bele legale<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u00cen dreptul concuren\u021bei, chiar \u0219i micile inexactit\u0103\u021bi \u00eentr-o compara\u021bie publicitar\u0103 pot avea consecin\u021be juridice considerabile.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avantajele dumneavoastr\u0103 cu asisten\u021b\u0103 juridic\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Publicitatea comparativ\u0103 ofer\u0103 oportunit\u0103\u021bi, dar implic\u0103 \u0219i riscuri juridice.<\/strong> Chiar \u0219i micile inexactit\u0103\u021bi \u00een compara\u021bie, informa\u021biile incomplete sau o prezentare neobiectiv\u0103 pot duce rapid la <strong>soma\u021bii, cereri de \u00eencetare sau proceduri judiciare<\/strong>. Tocmai pentru c\u0103 publicitatea este adesea formulat\u0103 \u00eentr-un mod tran\u0219ant, o <strong>concep\u021bie corect\u0103 din punct de vedere juridic<\/strong> este deosebit de important\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">O <strong>verificare avoca\u021bial\u0103<\/strong> ajut\u0103 \u00eentreprinderile s\u0103 formuleze afirma\u021bii publicitare sigure din punct de vedere juridic \u0219i s\u0103 evite erorile tipice. \u00cen acela\u0219i timp, pot fi comb\u0103tute eficient \u0219i <strong>m\u0103surile publicitare neloiale ale concuren\u021bilor<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Cu asisten\u021b\u0103 juridic\u0103, beneficia\u021bi \u00een special de:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Conceperea sigur\u0103 din punct de vedere juridic a compara\u021biilor publicitare<\/strong>, \u00eenainte ca campaniile s\u0103 fie publicate<\/li>\n\n\n\n<li><strong>Executarea rapid\u0103 a preten\u021biilor<\/strong> \u00een cazul publicit\u0103\u021bii nepermise a concuren\u021bilor<\/li>\n\n\n\n<li><strong>Evaluare juridic\u0103 clar\u0103<\/strong> cu privire la caracterul permis, \u00een\u0219el\u0103tor sau neloial al unei compara\u021bii<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Astfel, <strong>riscurile concuren\u021biale pot fi reduse<\/strong> \u0219i, \u00een acela\u0219i timp, <strong>posibilit\u0103\u021bile publicitare legitime pot fi utilizate \u00een siguran\u021b\u0103 juridic\u0103<\/strong>.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201ePublicitatea comparativ\u0103 are voie s\u0103 informeze, dar nu s\u0103 \u00een\u0219ele \u2013 consultan\u021ba avoca\u021bial\u0103 se asigur\u0103 c\u0103 aceast\u0103 limit\u0103 este respectat\u0103.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u00centreb\u0103ri frecvente \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-4274a74a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2f9f3a88 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ce este publicitatea comparativ\u0103 conform Art. 2a UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Publicitatea comparativ\u0103 exist\u0103 atunci c\u00e2nd o \u00eentreprindere \u00ee\u0219i pune produsele sau serviciile \u00een rela\u021bie cu un concurent sau cu oferta acestuia \u00een cadrul publicit\u0103\u021bii. Concurentul nu trebuie s\u0103 fie numit \u00een mod expres. Este suficient dac\u0103 publicul poate recunoa\u0219te care este oferta concurent\u0103 vizat\u0103.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-04926923 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Este permis\u0103 publicitatea comparativ\u0103 \u00een Austria?<\/span><\/div><div class=\"uagb-faq-content\"><p>Da. Publicitatea comparativ\u0103 este, \u00een principiu, permis\u0103 conform Art. 2a UWG. Aceasta trebuie \u00eens\u0103 s\u0103 fie obiectiv\u0103, neutr\u0103 \u0219i verificabil\u0103 \u0219i nu are voie s\u0103 aib\u0103 un efect \u00een\u0219el\u0103tor sau denigrator. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b8d344e6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ce produse sau servicii pot fi comparate \u00eentre ele?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pot fi comparate numai bunuri sau servicii care \u00eendeplinesc acela\u0219i scop sau reprezint\u0103 o alternativ\u0103 real\u0103 pentru consumatori. O compara\u021bie \u00eentre oferte complet diferite poate fi \u00een\u0219el\u0103toare. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-473f9345 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">C\u00e2nd devine publicitatea comparativ\u0103 nepermis\u0103?<\/span><\/div><div class=\"uagb-faq-content\"><p>O compara\u021bie publicitar\u0103 este nepermis\u0103 dac\u0103 con\u021bine informa\u021bii false sau incomplete, omite diferen\u021be esen\u021biale, devalorizeaz\u0103 concuren\u021bii \u00een mod neobiectiv sau creeaz\u0103 o impresie fals\u0103 publicului.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4150e140 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Am voie s\u0103 numesc marca unui concurent \u00een publicitate?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00cen principiu, da, dac\u0103 men\u021bionarea este necesar\u0103 pentru compara\u021bie. Utilizarea m\u0103rcilor str\u0103ine nu trebuie \u00eens\u0103 s\u0103 exploateze reputa\u021bia concurentului sau s\u0103 creeze impresia unei leg\u0103turi economice. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ef586577 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ce consecin\u021be are publicitatea comparativ\u0103 nepermis\u0103?<\/span><\/div><div class=\"uagb-faq-content\"><p>Concuren\u021bii \u0219i alte persoane \u00eendrept\u0103\u021bite pot ac\u021biona \u00een instan\u021b\u0103 \u00eempotriva publicit\u0103\u021bii nepermise. Sunt posibile, \u00een special, cereri de \u00eencetare, ordonan\u021be pre\u0219edin\u021biale \u0219i, \u00een anumite circumstan\u021be, \u0219i cereri de desp\u0103gubire. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-000e3b6a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">De ce ar trebui verificat\u0103 publicitatea comparativ\u0103 din punct de vedere juridic?<\/span><\/div><div class=\"uagb-faq-content\"><p>Chiar \u0219i micile inexactit\u0103\u021bi \u00eentr-o compara\u021bie publicitar\u0103 pot declan\u0219a o \u00eenc\u0103lcare a normelor concuren\u021biale. O verificare juridic\u0103 ajut\u0103 \u00eentreprinderile s\u0103 evite soma\u021biile, procesele judiciare \u0219i riscurile inutile. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a7 2a UWG define\u0219te publicitatea comparativ\u0103 ca orice publicitate care face identificabil, direct sau indirect, un concurent sau bunurile ori serviciile acestuia. Dispozi\u021bia prevede c\u0103 o astfel de publicitate comparativ\u0103 &#8230;","protected":false},"author":111,"featured_media":132022,"parent":43172,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[774],"tags":[],"class_list":["post-132021","page","type-page","status-publish","has-post-thumbnail","hentry","category-dreptul-concurentei"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Elisa Wakolbinger","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/elisa-wakolbinger\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 2a UWG define\u0219te publicitatea comparativ\u0103 ca orice publicitate care face identificabil, direct sau indirect, un concurent sau bunurile ori serviciile acestuia. Dispozi\u021bia prevede c\u0103 o astfel de publicitate comparativ\u0103 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/132021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=132021"}],"version-history":[{"count":4,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/132021\/revisions"}],"predecessor-version":[{"id":159294,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/132021\/revisions\/159294"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media\/132022"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=132021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=132021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=132021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}