{"id":131696,"date":"2026-03-27T10:00:00","date_gmt":"2026-03-27T09:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-concurentei\/%c2%a7-2-uwg-practici-comerciale-inselatoare\/"},"modified":"2026-05-27T19:07:32","modified_gmt":"2026-05-27T17:07:32","slug":"%c2%a7-2-uwg-practici-comerciale-inselatoare","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/%c2%a7-2-uwg-practici-comerciale-inselatoare\/","title":{"rendered":"\u00a7 2 UWG \u2013 Practici comerciale \u00een\u0219el\u0103toare"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 2 UWG \u2013 Practici comerciale \u00een\u0219el\u0103toare<\/h2><ul><li><a href=\"#h-schutzzwecktrias\" data-level=\"3\">Triada scopului de protec\u021bie<\/a><\/li><li><a href=\"#h-wahrheits-und-informationsgrundsatz\" data-level=\"3\">Principiul adev\u0103rului \u0219i al inform\u0103rii<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-handlung-nach-2-abs-1-uwg\" data-level=\"2\">Inducerea \u00een eroare prin ac\u021biune conform \u00a7 2 alin. 1 UWG <\/a><ul><li><a href=\"#h-irrefuhrung-durch-unrichtige-angaben\" data-level=\"3\">Inducerea \u00een eroare prin informa\u021bii incorecte<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-sonstige-tauschende-handlungen\" data-level=\"3\">Inducerea \u00een eroare prin alte ac\u021biuni am\u0103gitoare<\/a><\/li><\/ul><\/li><li><a href=\"#h-irrefuhrung-durch-unterlassen\" data-level=\"2\">Inducerea \u00een eroare prin omisiune<\/a><ul><li><a href=\"#h-irrefuhrung-durch-vorenthalten-wesentlicher-informationen\" data-level=\"3\">Inducerea \u00een eroare prin omiterea informa\u021biilor esen\u021biale<\/a><\/li><\/ul><\/li><li><a href=\"#h-irrefuhrungseignung\" data-level=\"2\">Capacitatea de a induce \u00een eroare<\/a><ul><li><a href=\"#h-massstab-des-durchschnittlichen-marktteilnehmers\" data-level=\"3\">Standardul participantului mediu la pia\u021b\u0103<\/a><\/li><li><a href=\"#h-gesamteindruck-einer-werbeaussage\" data-level=\"3\">Impresia general\u0103 a unei afirma\u021bii publicitare<\/a><\/li><\/ul><\/li><li><a href=\"#h-schwarze-liste-ausdrucklich-verbotene-geschaftspraktiken\" data-level=\"2\">Lista neagr\u0103 \u2013 practici comerciale interzise \u00een mod expres<\/a><\/li><li><a href=\"#h-typische-erscheinungsformen-der-irrefuhrung-in-der-praxis\" data-level=\"2\">Forme tipice de manifestare a inducerii \u00een eroare \u00een practic\u0103<\/a><ul><li><a href=\"#h-alleinstellungswerbung\" data-level=\"3\">Publicitatea prin afirma\u021bii de exclusivitate<\/a><\/li><li><a href=\"#h-blickfangwerbung\" data-level=\"3\">Publicitatea de tip \u201eatragerea privirii\u201d (Blickfangwerbung)<\/a><\/li><li><a href=\"#h-mehrdeutige-angaben\" data-level=\"3\">Informa\u021bii ambigue<\/a><\/li><\/ul><\/li><li><a href=\"#h-fallgruppen-irrefuhrender-geschaftspraktiken-nach-2-abs-1-z-1-7-uwg\" data-level=\"2\">Grupuri de cazuri de practici comerciale \u00een\u0219el\u0103toare conform \u00a7 2 alin. 1 pct. 1-7 UWG <\/a><ul><li><a href=\"#h-z-1-vorhandensein-des-produkts\" data-level=\"3\">Pct. 1: Existen\u021ba produsului<\/a><\/li><li><a href=\"#h-z-2-art-des-produkts\" data-level=\"3\">Pct. 2: Natura produsului<\/a><\/li><li><a href=\"#h-z-3-angaben-zu-produkteigenschaften-und-produkttests\" data-level=\"3\">Pct. 3: Informa\u021bii privind caracteristicile produsului \u0219i testele de produs<\/a><\/li><li><a href=\"#h-z-4-gesamtumstande-des-marktverhaltens\" data-level=\"3\">Pct. 4: Circumstan\u021bele generale ale comportamentului pe pia\u021b\u0103<\/a><\/li><li><a href=\"#h-z-5-preise-und-preisbildung\" data-level=\"3\">Pct. 5: Pre\u021burile \u0219i formarea pre\u021burilor<\/a><\/li><li><a href=\"#h-z-6-notwendigkeit-von-reparatur-und-austausch\" data-level=\"3\">Pct. 6: Necesitatea repara\u021biilor \u0219i a \u00eenlocuirii<\/a><\/li><li><a href=\"#h-z-7-identitat-und-eigenschaften-des-unternehmers\" data-level=\"3\">Pct. 7: Identitatea \u0219i caracteristicile antreprenorului<\/a><\/li><\/ul><\/li><li><a href=\"#h-verwechslungsgefahr-mit-einem-anderen-produkt-oder-kennzeichen-nach-2-abs-3-uwg\" data-level=\"2\">Risc de confuzie cu un alt produs sau semn distinctiv conform \u00a7 2 alin. 3 UWG <\/a><ul><li><a href=\"#h-abgrenzung-zum-9-uwg\" data-level=\"3\">Delimitarea fa\u021b\u0103 de \u00a7 9 UWG<\/a><\/li><\/ul><\/li><li><a href=\"#h-aufforderungen-zum-kauf-nach-2-abs-6-uwg\" data-level=\"2\">Invita\u021bii la cump\u0103rare conform \u00a7 2 alin. 6 UWG <\/a><\/li><li><a href=\"#h-schadenersatzrechtliches-privileg-im-medienbereich-nach-2-abs-7-uwg\" data-level=\"2\">Privilegiul privind r\u0103spunderea civil\u0103 \u00een domeniul media conform \u00a7 2 alin. 7 UWG <\/a><ul><li><a href=\"#h-personlicher-anwendungsbereich\" data-level=\"3\">Domeniul personal de aplicare<\/a><\/li><li><a href=\"#h-voraussetzungen-der-privilegierung\" data-level=\"3\">Condi\u021biile acord\u0103rii privilegiului<\/a><\/li><li><a href=\"#h-umfang-der-haftungsbeschrankung\" data-level=\"3\">Sfera de aplicare a limit\u0103rii r\u0103spunderii<\/a><\/li><\/ul><\/li><li><a href=\"#h-digitale-erscheinungsformen-irrefuhrender-geschaftspraktiken\" data-level=\"2\">Forme digitale de manifestare a practicilor comerciale \u00een\u0219el\u0103toare<\/a><\/li><li><a href=\"#h-grenze-zur-zulassigen-werbung\" data-level=\"2\">Limita publicit\u0103\u021bii permise<\/a><\/li><li><a href=\"#h-vollstandigkeit-einer-werbung\" data-level=\"2\">Caracterul complet al unei reclame<\/a><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-nbsp-2-nbsp-uwg\" data-level=\"2\">Consecin\u021be juridice \u00een cazul \u00eenc\u0103lc\u0103rii \u00a7 2 UWG<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avantajele dumneavoastr\u0103 cu asisten\u021b\u0103 juridic\u0103<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u00centreb\u0103ri frecvente \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Practicile comerciale \u00een\u0219el\u0103toare<\/strong> apar atunci c\u00e2nd o companie creeaz\u0103 o impresie fals\u0103 consumatorilor sau altor participan\u021bi la pia\u021b\u0103 prin <strong>informa\u021bii false<\/strong>, <strong>reprezent\u0103ri am\u0103gitoare<\/strong> sau <strong>ascunderea unor informa\u021bii esen\u021biale<\/strong>. Din punct de vedere juridic, nu orice imprecizie este decisiv\u0103, ci doar o <strong>practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare<\/strong> care este de natur\u0103 s\u0103 determine un participant la pia\u021b\u0103, care poate fi at\u00e2t consumator, c\u00e2t \u0219i antreprenor, s\u0103 ia o <strong>decizie comercial\u0103<\/strong> pe care altfel <strong>nu ar fi luat-o<\/strong>. Scopul <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2 UWG<\/a><\/strong> este de a asigura <strong>condi\u021bii de pia\u021b\u0103 echitabile<\/strong> \u0219i de a garanta c\u0103 deciziile se bazeaz\u0103 pe <strong>informa\u021bii clare \u0219i veridice<\/strong>. De asemenea, sunt considerate deosebit de grave acele practici care sunt men\u021bionate \u00een mod expres \u00een a\u0219a-numita <strong>\u201elist\u0103 neagr\u0103\u201d<\/strong> a UWG; acestea sunt considerate <strong>\u00een orice caz \u00een\u0219el\u0103toare<\/strong>.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">O practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare este orice <strong>comportament comercial<\/strong> care induce \u00een eroare participan\u021bii la pia\u021b\u0103 prin <strong>neadev\u0103ruri<\/strong>, <strong>am\u0103gire<\/strong> sau <strong>informa\u021bii incomplete<\/strong>, determin\u00e2ndu-i s\u0103 ia o decizie pe care nu ar fi luat-o \u00een condi\u021biile unei inform\u0103ri oneste \u0219i clare.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp\" alt=\"\u00a7 2 UWG explic\u0103 situa\u021biile \u00een care publicitatea \u0219i practicile comerciale sunt \u00een\u0219el\u0103toare \u0219i ce consecin\u021be pot ap\u0103rea \u00een cazul \u00eenc\u0103lc\u0103rilor.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eRegulile privind practicile comerciale \u00een\u0219el\u0103toare nu reprezint\u0103 un drept contractual negociabil \u00een mod liber, ci fac parte din dreptul imperativ al concuren\u021bei. Prin urmare, companiile nu se pot exonera de aceste interdic\u021bii prin termeni \u0219i condi\u021bii sau men\u021biuni informative. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzzwecktrias\">Triada scopului de protec\u021bie<\/h3>\n\n<p class=\"wp-block-paragraph\">Prevederea are scopul de a \u00eempiedica participan\u021bii la pia\u021b\u0103 s\u0103 fie determina\u021bi, prin practici comerciale incorecte, incomplete sau, \u00een alt mod, \u00een\u0219el\u0103toare, s\u0103 ia decizii comerciale pe care nu le-ar fi luat dac\u0103 ar fi dispus de informa\u021bii corecte. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 UWG urm\u0103re\u0219te o direc\u021bie de protec\u021bie tripl\u0103:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Concuren\u021bii<\/strong><br\/>Protec\u021bia \u00eempotriva distorsion\u0103rii concuren\u021bei prin practici comerciale neloiale ale companiilor rivale. <\/li>\n\n\n\n<li><strong>Partenerii contractuali de pe pia\u021b\u0103<\/strong><br\/>Protec\u021bia consumatorilor \u0219i a altor clien\u021bi \u00eempotriva \u00een\u0219el\u0103ciunii \u0219i a deciziilor eronate. <\/li>\n\n\n\n<li><strong>Colectivitatea<\/strong><br\/>Protec\u021bia interesului pentru un sistem concuren\u021bial func\u021bional \u0219i transparent.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Protec\u021bia partenerilor contractuali de pe pia\u021b\u0103 este ast\u0103zi tot mai mult \u00een prim-plan. Contextul este reprezentat de evolu\u021bia dreptului Uniunii Europene prin Directiva privind practicile comerciale neloiale <a href=\"http:\/\/data.europa.eu\/eli\/dir\/2005\/29\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2005\/29\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">RL-UGP<\/a>, care vizeaz\u0103 \u00een special garantarea unor decizii de pia\u021b\u0103 informate \u0219i autonome. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wahrheits-und-informationsgrundsatz\">Principiul adev\u0103rului \u0219i al inform\u0103rii<\/h3>\n\n<p class=\"wp-block-paragraph\">Punctul central de plecare al interdic\u021biei de inducere \u00een eroare este <strong>principiul adev\u0103rului<\/strong>. Conform acestuia, informa\u021biile comerciale <strong>nu trebuie s\u0103 fie false \u00een mod obiectiv<\/strong> sau <strong>susceptibile s\u0103 induc\u0103 \u00een eroare<\/strong>. Concuren\u021ba trebuie s\u0103 se bazeze pe informa\u021bii corecte din punct de vedere faptic, astfel \u00eenc\u00e2t deciziile de pia\u021b\u0103 s\u0103 poat\u0103 fi luate \u00een mod ra\u021bional.  <\/p>\n\n<p class=\"wp-block-paragraph\">Conform principiului inform\u0103rii, o practic\u0103 comercial\u0103 trebuie s\u0103 con\u021bin\u0103 <strong>toate informa\u021biile esen\u021biale<\/strong> de care are nevoie un participant la pia\u021b\u0103 pentru a putea lua o decizie comercial\u0103 informat\u0103. Astfel, caracterul complet \u0219i transparen\u021ba informa\u021biei trec \u00een centrul aten\u021biei. <\/p>\n\n<p class=\"wp-block-paragraph\">Principiul adev\u0103rului \u0219i cel al inform\u0103rii se completeaz\u0103 reciproc:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Principiul adev\u0103rului<\/strong> impune furnizarea de informa\u021bii corecte din punct de vedere faptic.<\/li>\n\n\n\n<li>\u00cen plus, <strong>principiul inform\u0103rii<\/strong> impune furnizarea de informa\u021bii complete \u0219i transparente.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00cempreun\u0103, acestea asigur\u0103 transparen\u021ba pie\u021bei \u0219i permit decizii comerciale autonome. Prin urmare, dreptul modern al concuren\u021bei loiale protejeaz\u0103 nu doar \u00eempotriva \u00een\u0219el\u0103ciunii active, ci \u0219i \u00eempotriva caracterului incomplet care induce \u00een eroare. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-handlung-nach-2-abs-1-uwg\">Inducerea \u00een eroare prin ac\u021biune conform \u00a7 2 alin. 1 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">O <strong>inducere \u00een eroare prin ac\u021biune<\/strong> are loc atunci c\u00e2nd o companie utilizeaz\u0103 \u00een mod activ o prezentare care creeaz\u0103 publicului <strong>o reprezentare fals\u0103 despre o ofert\u0103<\/strong>. Astfel, am\u0103girea ia na\u0219tere printr-o ac\u021biune concret\u0103, cum ar fi prin publicitate, prezent\u0103ri de produse sau alte forme de comunicare pe pia\u021b\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Dreptul concuren\u021bei nu ia \u00een considerare doar afirma\u021biile false \u00een mod explicit. Chiar \u0219i prezent\u0103rile aparent inofensive pot fi problematice dac\u0103 <strong>trezesc o a\u0219teptare incorect\u0103<\/strong> \u00een r\u00e2ndul publicului. Prin urmare, decisiv\u0103 este \u00eentotdeauna <strong>impresia general\u0103 a ac\u021biunii<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Companiile influen\u021beaz\u0103 adesea deciziile de cump\u0103rare prin declara\u021bii specifice privind caracteristicile unui produs sau avantajele economice ale unei oferte. Tocmai \u00een aceste domenii apar cel mai frecvent inducerile \u00een eroare. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-unrichtige-angaben\">Inducerea \u00een eroare prin informa\u021bii incorecte<\/h3>\n\n<p class=\"wp-block-paragraph\">Un subgrup important al inducerii \u00een eroare prin ac\u021biune vizeaz\u0103 <strong>informa\u021biile incorecte<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">O informa\u021bie reprezint\u0103 orice declara\u021bie sau prezentare comercial\u0103 cu un con\u021binut constatabil \u0219i verificabil \u00een mod obiectiv, care este susceptibil\u0103 s\u0103 creeze anumitor categorii de public vizate anumite reprezent\u0103ri despre o companie, un produs sau un serviciu. <\/p>\n\n<p class=\"wp-block-paragraph\">Astfel de informa\u021bii pot ap\u0103rea sub <strong>forme diferite<\/strong>. Informa\u021biile pot fi furnizate \u00een scris, oral, prin imagini sau chiar \u00een mod tacit (concludent). Sunt vizate, a\u0219adar, texte publicitare, denumiri de produse, indicarea pre\u021burilor, ambalaje, imagini, simboluri sau alte prezent\u0103ri comerciale, \u00een m\u0103sura \u00een care acestea au un <strong>con\u021binut faptic verificabil<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">O informa\u021bie este <strong>incorect\u0103<\/strong> atunci c\u00e2nd impresia creat\u0103 de aceasta nu corespunde situa\u021biei reale. Prin urmare, incorectitudinea nu exist\u0103 doar \u00een cazul afirma\u021biilor false \u00een mod obiectiv. Chiar \u0219i afirma\u021biile corecte \u00een mod obiectiv pot fi incorecte \u00een sensul \u00a7 2 UWG, dac\u0103 sunt susceptibile s\u0103 <strong>creeze publicului o reprezentare fals\u0103<\/strong>. Decisiv este dac\u0103 publicul vizat \u00een\u021belege afirma\u021bia altfel dec\u00e2t corespunde situa\u021biei reale.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nu constituie informa\u021bii<\/strong>, \u00een schimb, simplele judec\u0103\u021bi de valoare, <strong>exprim\u0103rile subiective de opinie<\/strong> sau exager\u0103rile publicitare evidente, f\u0103r\u0103 un con\u021binut informa\u021bional verificabil \u00een mod obiectiv.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-sonstige-tauschende-handlungen\">Inducerea \u00een eroare prin alte ac\u021biuni am\u0103gitoare<\/h3>\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 informa\u021biile incorecte, \u00a7 2 UWG vizeaz\u0103 \u0219i <strong>alte ac\u021biuni \u00een\u0219el\u0103toare<\/strong>. Este vorba despre practici comerciale care <strong>nu trebuie s\u0103 con\u021bin\u0103 informa\u021bii false \u00een mod obiectiv<\/strong>, dar care sunt totu\u0219i susceptibile s\u0103 <strong>creeze reprezent\u0103ri false<\/strong> publicului vizat. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen timp ce \u00een cazul informa\u021biilor incorecte accentul cade pe neadev\u0103rul sau inducerea \u00een eroare a unei afirma\u021bii concrete, alte ac\u021biuni \u00een\u0219el\u0103toare se bazeaz\u0103 pe <strong>efectul \u00een\u0219el\u0103tor al \u00eentregului comportament comercial<\/strong>. Prin urmare, relevant nu este \u00een primul r\u00e2nd con\u021binutul de adev\u0103r al unor afirma\u021bii individuale, ci impresia general\u0103 transmis\u0103 prin practica comercial\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Elementele constitutive men\u021bionate la  <strong>\u00a7 2 alin. 1 pct. 1-7 UWG <\/strong>  vizeaz\u0103 practici comerciale care sunt susceptibile s\u0103 creeze publicului reprezent\u0103ri incorecte cu privire la produsul respectiv. Decisiv este dac\u0103 modul concret de prezentare a practicii comerciale creeaz\u0103 o impresie general\u0103 \u00een\u0219el\u0103toare pentru un participant la pia\u021b\u0103 mediu informat \u0219i rezonabil. <\/p>\n\n<p class=\"wp-block-paragraph\">Spre deosebire de informa\u021biile incorecte, \u00een centrul aten\u021biei nu se afl\u0103 falsitatea obiectiv\u0103 a unei singure afirma\u021bii, ci capacitatea de a \u00een\u0219ela a \u00eentregii practici comerciale. Produsul poate, de exemplu, prin designul s\u0103u, s\u0103 creeze impresia c\u0103 este <strong>produs regional, de o calitate deosebit\u0103 sau \u00een mod natural<\/strong>, de\u0219i acest lucru nu corespunde realit\u0103\u021bii. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-unterlassen\">Inducerea \u00een eroare prin omisiune<\/h2>\n\n<p class=\"wp-block-paragraph\">O <strong>inducere \u00een eroare prin omisiune<\/strong> apare atunci c\u00e2nd o companie <strong>nu comunic\u0103 informa\u021bii decisive<\/strong>, de\u0219i acestea sunt importante pentru evaluarea unei oferte. \u00cen astfel de cazuri, impresia fals\u0103 nu apare printr-o afirma\u021bie fals\u0103, ci prin <strong>omiterea unor date relevante<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Astfel de situa\u021bii apar deosebit de frecvent atunci c\u00e2nd companiile ascund informa\u021bii despre:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>costuri sau taxe suplimentare<\/strong><\/li>\n\n\n\n<li><strong>limit\u0103ri importante ale unei oferte<\/strong><\/li>\n\n\n\n<li><strong>caracteristicile esen\u021biale ale unui produs<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Prin urmare, dreptul concuren\u021bei nu solicit\u0103 o descriere complet\u0103 a produsului. Totu\u0219i, companiile trebuie s\u0103 dezv\u0103luie acele informa\u021bii care sunt <strong>necesare pentru o evaluare realist\u0103 a ofertei<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-vorenthalten-wesentlicher-informationen\">Inducerea \u00een eroare prin omiterea informa\u021biilor esen\u021biale<\/h3>\n\n<p class=\"wp-block-paragraph\">Inducerea \u00een eroare prin omisiune exist\u0103 atunci c\u00e2nd unui participant la pia\u021b\u0103 <strong>\u00eei sunt refuzate informa\u021bii esen\u021biale<\/strong> de care are nevoie pentru a putea lua o decizie comercial\u0103 informat\u0103. Spre deosebire de inducerea \u00een eroare prin ac\u021biune, aici nu se pune accentul pe o \u00een\u0219el\u0103ciune activ\u0103 prin informa\u021bii false sau \u00een\u0219el\u0103toare, ci pe <strong>informarea insuficient\u0103 a publicului.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, antreprenorul ac\u021bioneaz\u0103 \u00een mod \u00een\u0219el\u0103tor dac\u0103 trece sub t\u0103cere, ascunde, prezint\u0103 \u00een mod neclar sau ambiguu informa\u021bii esen\u021biale sau nu le furnizeaz\u0103 la timp.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Principiul inform\u0103rii<\/strong> oblig\u0103 antreprenorii s\u0103 dezv\u0103luie acele <strong>informa\u021bii<\/strong> care sunt <strong>esen\u021biale<\/strong> pentru decizia comercial\u0103. \u00cen centrul aten\u021biei se afl\u0103, a\u0219adar, nu doar adev\u0103rul, ci \u0219i caracterul complet \u0219i transparen\u021ba informa\u021biei. <\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 lipsesc informa\u021bii esen\u021biale, se creeaz\u0103 o <strong>imagine incomplet\u0103 a ofertei<\/strong>. Consumatorii \u00ee\u0219i iau atunci decizia pe o baz\u0103 fals\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, companiile trebuie s\u0103 se asigure c\u0103 informa\u021biile importante sunt furnizate \u00een mod <strong>clar, inteligibil \u0219i la timp<\/strong>. Numai astfel participan\u021bii la pia\u021b\u0103 pot compara ofertele \u00eentre ele \u0219i pot lua o decizie fundamentat\u0103. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eCine omite informa\u021bii esen\u021biale \u00ee\u0219i asum\u0103 riscul ca utilizatorii s\u0103 decid\u0103 pe o baz\u0103 incomplet\u0103.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h4 class=\"wp-block-heading\" id=\"h-wesentliche-informationen\">Informa\u021bii esen\u021biale<\/h4>\n\n<p class=\"wp-block-paragraph\">Informa\u021biile esen\u021biale sunt acele informa\u021bii de care are nevoie un participant la pia\u021b\u0103 pentru a putea lua o decizie comercial\u0103 informat\u0103. Prin urmare, antreprenorul este obligat s\u0103 furnizeze astfel de informa\u021bii \u00een mod complet, clar, inteligibil \u0219i la timp. <\/p>\n\n<p class=\"wp-block-paragraph\">Informa\u021biile care sunt considerate esen\u021biale se determin\u0103 \u00een func\u021bie de <strong>circumstan\u021bele fiec\u0103rui caz \u00een parte<\/strong>, de natura produsului, precum \u0219i de mediul de comunicare utilizat. Deosebit de importante sunt, de regul\u0103, informa\u021biile despre caracteristicile produsului, pre\u021buri, costuri suplimentare, condi\u021bii contractuale, precum \u0219i drepturile de retragere sau de revocare. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrungseignung\">Capacitatea de a induce \u00een eroare<\/h2>\n\n<p class=\"wp-block-paragraph\">O practic\u0103 comercial\u0103 \u00eencalc\u0103 \u00a7 2 UWG deja atunci c\u00e2nd este <strong>susceptibil\u0103 s\u0103 induc\u0103 \u00een eroare<\/strong>. Prin urmare, nu este necesar ca cineva s\u0103 fi fost efectiv \u00een\u0219elat sau s\u0103 se fi produs deja un prejudiciu. Decisiv este doar dac\u0103 afirma\u021bia sau prezentarea <strong>este susceptibil\u0103<\/strong> s\u0103 creeze o reprezentare fals\u0103 unui participant la pia\u021b\u0103 mediu informat \u0219i rezonabil.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen plus, \u00a7 2 UWG impune ca inducerea \u00een eroare s\u0103 fie susceptibil\u0103 s\u0103 determine participantul la pia\u021b\u0103 s\u0103 ia o <strong>decizie comercial\u0103<\/strong> pe care nu ar fi luat-o f\u0103r\u0103 inducerea \u00een eroare. No\u021biunea de decizie comercial\u0103 trebuie \u00een\u021beleas\u0103 \u00een sens larg. Aceasta cuprinde nu doar <strong>\u00eencheierea propriu-zis\u0103 a achizi\u021biei<\/strong>, ci \u0219i <strong>decizii premerg\u0103toare<\/strong>, cum ar fi intrarea \u00eentr-un magazin, accesarea unei oferte sau analizarea mai detaliat\u0103 a unei reclame.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pentru evaluare, este \u00eentotdeauna decisiv\u0103 <strong>impresia general\u0103<\/strong> a practicii comerciale. Prin urmare, afirma\u021biile individuale nu trebuie privite izolat. De asemenea, designul, elementele eviden\u021biate, imaginile sau prezentarea concret\u0103 a unei oferte pot fundamenta capacitatea de inducere \u00een eroare.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen cazul <strong>afirma\u021biilor ambigue<\/strong>, se aplic\u0103 <strong>regula neclarit\u0103\u021bii<\/strong>. O afirma\u021bie publicitar\u0103 este \u00een\u0219el\u0103toare deja atunci c\u00e2nd o parte considerabil\u0103 a publicului vizat \u00eei atribuie un con\u021binut semantic \u00een\u0219el\u0103tor. Prin urmare, cel care face publicitatea trebuie s\u0103 accepte interpretarea cea mai nefavorabil\u0103 pentru el.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-massstab-des-durchschnittlichen-marktteilnehmers\">Standardul participantului mediu la pia\u021b\u0103<\/h3>\n\n<p class=\"wp-block-paragraph\">Pentru evaluarea unei induceri \u00een eroare, \u00a7 2 UWG se raporteaz\u0103 la participantul la pia\u021b\u0103 mediu informat, atent \u0219i rezonabil. Aceast\u0103 persoan\u0103 de referin\u021b\u0103 fictiv\u0103 serve\u0219te drept standard obiectiv pentru evaluarea afirma\u021biilor \u0219i practicilor comerciale. <\/p>\n\n<p class=\"wp-block-paragraph\">Un <strong>participant la pia\u021b\u0103 mediu<\/strong> dispune de cuno\u0219tin\u021be generale bazate pe experien\u021b\u0103 \u0219i percepe publicitatea cu o aten\u021bie dependent\u0103 de situa\u021bie. El nu analizeaz\u0103 afirma\u021biile publicitare cu o precizie deosebit\u0103 \u0219i nu le verific\u0103 nici juridic, nici \u0219tiin\u021bific. \u00cen acela\u0219i timp, \u00eens\u0103, nu este considerat nici deosebit de credul sau complet lipsit de spirit critic.  <\/p>\n\n<p class=\"wp-block-paragraph\">Consumatorul mediu dispune de <strong>cuno\u0219tin\u021be de experien\u021b\u0103 normale<\/strong> \u0219i se comport\u0103, \u00een principiu, cu aten\u021bie. \u00cen acela\u0219i timp, de cele mai multe ori, el <strong>nu cite\u0219te publicitatea cu o precizie juridic\u0103 deosebit\u0103<\/strong>. El percepe multe afirma\u021bii doar pentru scurt timp, \u00een special \u00een cazul bunurilor de larg consum.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Gradul de aten\u021bie<\/strong> depinde de situa\u021bia decizional\u0103 concret\u0103. O aten\u021bie sporit\u0103 exist\u0103 \u00een cazul: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>serviciilor complexe din punct de vedere tehnic<\/li>\n\n\n\n<li>achizi\u021biilor costisitoare<\/li>\n\n\n\n<li>angajamentelor contractuale pe termen lung<\/li>\n\n\n\n<li>produselor relevante pentru s\u0103n\u0103tate<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Caracteristicile tipice ale participantului mediu la pia\u021b\u0103 sunt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>o \u00een\u021belegere de baz\u0103 a limbajului publicitar<\/strong><\/li>\n\n\n\n<li><strong>o aten\u021bie dependent\u0103 de situa\u021bie<\/strong><\/li>\n\n\n\n<li><strong>lipsa unor cuno\u0219tin\u021be de specialitate deosebite despre produse sau pie\u021be<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Acest standard previne evaluarea publicit\u0103\u021bii exclusiv din perspectiva persoanelor deosebit de critice sau deosebit de credule. Decisiv r\u0103m\u00e2ne \u00eentotdeauna punctul de vedere al unui <strong>participant la pia\u021b\u0103 mediu<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gesamteindruck-einer-werbeaussage\">Impresia general\u0103 a unei afirma\u021bii publicitare<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00cen dreptul concuren\u021bei, nu conteaz\u0103 doar cuvintele sau formul\u0103rile individuale. Decisiv\u0103 este \u00eentotdeauna <strong>impresia general\u0103<\/strong> pe care o reclam\u0103 o provoac\u0103 publicului. <\/p>\n\n<p class=\"wp-block-paragraph\">Consumatorii nu analizeaz\u0103, de regul\u0103, afirma\u021biile publicitare fraz\u0103 cu fraz\u0103. Ei percep frecvent publicitatea \u00een mod <strong>trec\u0103tor \u0219i ca o imagine de ansamblu<\/strong>. Tocmai aceast\u0103 imagine de ansamblu decide dac\u0103 o prezentare este considerat\u0103 \u00een\u0219el\u0103toare.  <\/p>\n\n<p class=\"wp-block-paragraph\">Elementele individuale ale unei reclame pot avea un efect deosebit de puternic. Afirma\u021biile eviden\u021biate \u00een mod special modeleaz\u0103 adesea impresia mai puternic dec\u00e2t alte informa\u021bii. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, sunt deosebit de relevante:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>afirma\u021biile publicitare sau cuvintele-cheie eviden\u021biate vizibil<\/strong><\/li>\n\n\n\n<li><strong>designul grafic sau prezentarea vizual\u0103 a unui produs<\/strong><\/li>\n\n\n\n<li><strong>indicarea pre\u021burilor sau promisiunile de ofert\u0103 deosebite<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Chiar \u0219i detaliile aparent secundare pot influen\u021ba impresia general\u0103. Dac\u0103 o reclam\u0103 transmite per ansamblu o imagine fals\u0103, aceasta poate fi <strong>considerat\u0103 \u00een\u0219el\u0103toare<\/strong> \u00een ciuda unor afirma\u021bii individuale corecte. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, dreptul concuren\u021bei evalueaz\u0103 \u00eentotdeauna <strong>\u00eentreaga prezentare din perspectiva participantului mediu la pia\u021b\u0103<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schwarze-liste-ausdrucklich-verbotene-geschaftspraktiken\">Lista neagr\u0103 \u2013 practici comerciale interzise \u00een mod expres<\/h2>\n\n<p class=\"wp-block-paragraph\">Lista neagr\u0103, <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/ANL1\/NOR40245462\" target=\"_blank\" rel=\"noreferrer noopener\">Anexa la UWG punctele 1 p\u00e2n\u0103 la 23<\/a>, completeaz\u0103 regulile generale privind practicile comerciale \u00een\u0219el\u0103toare. Scopul acestei liste este de a <strong>interzice \u00een mod clar \u0219i neechivoc<\/strong> formele tipice de publicitate deosebit de problematice. \u00cen timp ce \u00een cazul altor practici comerciale \u00een\u0219el\u0103toare trebuie verificat, de obicei, ce impresie creeaz\u0103 o reclam\u0103 \u00een fiecare caz \u00een parte, pentru lista neagr\u0103 se aplic\u0103 un alt principiu: <strong>practicile men\u021bionate acolo sunt \u00eentotdeauna inadmisibile<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen domeniul <strong>practicilor comerciale \u00een\u0219el\u0103toare<\/strong>, lista neagr\u0103 cuprinde \u00een special situa\u021bii de am\u0103gire deosebit de clare. Printre acestea se num\u0103r\u0103, de exemplu: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>men\u021biuni neadev\u0103rate privind autoriza\u021bii oficiale sau m\u0103rci de calitate<\/strong><\/li>\n\n\n\n<li><strong>oferte-capcan\u0103 cu un stoc de marf\u0103 insuficient<\/strong><\/li>\n\n\n\n<li><strong>anun\u021barea unor servicii pretins gratuite, de\u0219i apar costuri ascunse<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">De \u00eendat\u0103 ce o ac\u021biune se \u00eencadreaz\u0103 \u00een unul dintre elementele constitutive ale acestei liste, exist\u0103 deja o \u00eenc\u0103lcare a concuren\u021bei. Nu mai conteaz\u0103 dac\u0103 un consumator a fost efectiv am\u0103git sau c\u00e2t de puternic a fost efectul concret \u00een cazul individual. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eLista neagr\u0103 con\u021bine practici comerciale care sunt clasificate de legiuitor ca fiind neloiale \u00een orice situa\u021bie \u0219i, prin urmare, sunt interzise f\u0103r\u0103 o examinare suplimentar\u0103 de la caz la caz.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-erscheinungsformen-der-irrefuhrung-in-der-praxis\">Forme tipice de manifestare a inducerii \u00een eroare \u00een practic\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\">Jurispruden\u021ba a dezvoltat de-a lungul timpului anumite forme tipice de manifestare a practicilor comerciale \u00een\u0219el\u0103toare. Aceste grupuri de cazuri apar deosebit de frecvent \u00een dreptul concuren\u021bei \u0219i servesc drept orientare important\u0103 pentru evaluarea capacit\u0103\u021bii de inducere \u00een eroare. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen centrul aten\u021biei se afl\u0103 \u00een mod regulat afirma\u021biile despre pre\u021b, calitate, avantaje deosebite sau pozi\u021bia pe pia\u021b\u0103 a unei companii, deoarece ace\u0219ti factori sunt de o importan\u021b\u0103 deosebit\u0103 pentru decizia comercial\u0103 a publicului.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Printre cele mai importante grupuri de cazuri se num\u0103r\u0103:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Publicitatea prin afirma\u021bii de exclusivitate \u0219i de pozi\u021bie de v\u00e2rf<\/li>\n\n\n\n<li>Publicitatea de tip \u201eatragerea privirii\u201d (Blickfangwerbung)<\/li>\n\n\n\n<li>Publicitatea de tip \u201emomeal\u0103\u201d (Lockvogelwerbung)<\/li>\n\n\n\n<li>Publicitatea cu fapte evidente (de la sine \u00een\u021belese)<\/li>\n\n\n\n<li>Informa\u021bii ambigue sau care pot fi \u00een\u021belese gre\u0219it<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-alleinstellungswerbung\">Publicitatea prin afirma\u021bii de exclusivitate<\/h3>\n\n<p class=\"wp-block-paragraph\">Publicitatea prin afirma\u021bii de exclusivitate exist\u0103 atunci c\u00e2nd o companie revendic\u0103 pentru sine sau pentru produsul s\u0103u o <strong>pozi\u021bie de v\u00e2rf \u00een competi\u021bie<\/strong>. Publicului i se transmite astfel c\u0103 oferta promovat\u0103 ocup\u0103 o pozi\u021bie special\u0103 sau unic\u0103 fa\u021b\u0103 de to\u021bi concuren\u021bii. <\/p>\n\n<p class=\"wp-block-paragraph\">Astfel de afirma\u021bii pot fi f\u0103cute \u00een mod expres sau tacit. Formul\u0103rile tipice sunt, de exemplu: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201ecel mai bun\u201d,<\/li>\n\n\n\n<li>\u201enum\u0103rul 1\u201d,<\/li>\n\n\n\n<li>\u201elider de pia\u021b\u0103\u201d,<\/li>\n\n\n\n<li>\u201eunic\u201d,<\/li>\n\n\n\n<li>\u201elider \u00een Austria\u201d.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Publicul \u00een\u021belege astfel de afirma\u021bii \u00een sensul c\u0103 exist\u0103 \u00eentr-adev\u0103r un avantaj obiectiv fa\u021b\u0103 de concuren\u021bi. De aceea, pentru admisibilitatea afirma\u021biilor de exclusivitate sunt impuse <strong>cerin\u021be stricte<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">O <strong>publicitate prin afirma\u021bii de exclusivitate este admisibil\u0103 numai dac\u0103<\/strong> pozi\u021bia de v\u00e2rf afirmat\u0103 exist\u0103 \u00een realitate \u0219i exist\u0103 un avantaj clar fa\u021b\u0103 de concuren\u021bi. Acest avantaj trebuie, de asemenea, s\u0103 prezinte o anumit\u0103 constan\u021b\u0103 \u0219i nu trebuie s\u0103 existe doar temporar. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen\u0219el\u0103toare \u0219i, prin urmare, <strong>inadmisibil\u0103<\/strong> este publicitatea atunci c\u00e2nd pozi\u021bia de v\u00e2rf afirmat\u0103 nu exist\u0103 \u00een realitate sau c\u00e2nd mai multe companii sunt echivalente \u00een competi\u021bie. De asemenea, exist\u0103 o inducere \u00een eroare dac\u0103 avantajul afirmat fa\u021b\u0103 de concuren\u021bi este doar minor sau dac\u0103 afirma\u021bia publicitar\u0103 creeaz\u0103 publicului reprezent\u0103ri mai ample dec\u00e2t sunt justificate de situa\u021bia real\u0103.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-blickfangwerbung\">Publicitatea de tip \u201eatragerea privirii\u201d (Blickfangwerbung)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Publicitatea de tip \u201eatragerea privirii\u201d<\/strong> exist\u0103 atunci c\u00e2nd anumite afirma\u021bii sau elemente de design dintr-o reclam\u0103 sunt <strong>eviden\u021biate<\/strong> \u00een mod deosebit \u0219i atrag astfel \u00een mod \u021bintit aten\u021bia publicului.<\/p>\n\n<p class=\"wp-block-paragraph\">Elementul care atrage privirea determin\u0103 adesea <strong>prima impresie \u0219i cea definitorie a unei reclame<\/strong>. De aceea, dreptul concuren\u021bei evalueaz\u0103 deosebit de strict afirma\u021biile eviden\u021biate \u00een acest mod. <\/p>\n\n<p class=\"wp-block-paragraph\">Un element de atragere a privirii poate fi creat prin:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>scris mare,<\/li>\n\n\n\n<li>culori stridente,<\/li>\n\n\n\n<li>eviden\u021bieri grafice,<\/li>\n\n\n\n<li>indicarea pre\u021burilor \u00een locuri speciale,<\/li>\n\n\n\n<li>cuvinte-cheie sau afirma\u021bii publicitare scurte.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Publicitatea de tip \u201eatragerea privirii\u201d este \u00een\u0219el\u0103toare dac\u0103 impresia eviden\u021biat\u0103 este, \u00een sine, fals\u0103 sau ambigu\u0103, iar o <strong>not\u0103 explicativ\u0103 nu corecteaz\u0103 suficient aceast\u0103 impresie<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Notele explicative<\/strong> sunt suficiente numai dac\u0103 sunt clar vizibile, formulate f\u0103r\u0103 echivoc, u\u0219or de citit \u0219i asociate direct. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-mehrdeutige-angaben\">Informa\u021bii ambigue<\/h3>\n\n<p class=\"wp-block-paragraph\">Informa\u021biile ambigue exist\u0103 atunci c\u00e2nd o afirma\u021bie publicitar\u0103 permite mai multe interpret\u0103ri \u0219i cel pu\u021bin una dintre aceste interpret\u0103ri este \u00een\u0219el\u0103toare.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen cazul afirma\u021biilor ambigue, se aplic\u0103 <strong>regula neclarit\u0103\u021bii<\/strong>. Conform acesteia, <strong>cel care face publicitatea<\/strong> trebuie s\u0103 accepte <strong>interpretarea<\/strong> cea mai <strong>nefavorabil\u0103<\/strong> pentru el, \u00een m\u0103sura \u00een care aceast\u0103 interpretare este plauzibil\u0103 din perspectiva publicului. Decisiv nu este ce semnifica\u021bie a vrut antreprenorul s\u0103 dea afirma\u021biei sale, ci modul \u00een care publicul vizat \u00een\u021belege efectiv afirma\u021bia.  <\/p>\n\n<p class=\"wp-block-paragraph\">O inducere \u00een eroare exist\u0103 deja atunci c\u00e2nd o parte considerabil\u0103 a publicului atribuie afirma\u021biei un con\u021binut semantic \u00een\u0219el\u0103tor.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Informa\u021biile ambigue apar prin:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>formul\u0103ri neclare,<\/li>\n\n\n\n<li>indicarea imprecis\u0103 a pre\u021burilor,<\/li>\n\n\n\n<li>sloganuri publicitare ambigue,<\/li>\n\n\n\n<li>afirma\u021bii incomplete,<\/li>\n\n\n\n<li>termeni deschi\u0219i din punct de vedere lingvistic.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallgruppen-irrefuhrender-geschaftspraktiken-nach-2-abs-1-z-1-7-uwg\">Grupuri de cazuri de practici comerciale \u00een\u0219el\u0103toare <br\/>conform \u00a7 2 alin. 1 pct. 1-7 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">Art. 2 alin. 1 pct. 1\u20137 UWG concretizeaz\u0103 <strong>formele tipice de manifestare<\/strong> ale practicilor comerciale \u00een\u0219el\u0103toare. Dispozi\u021bia men\u021bioneaz\u0103 diverse domenii \u00een care afirma\u021biile sau comportamentele comerciale sunt deosebit de predispuse s\u0103 creeze <strong>impresii false<\/strong> \u00een r\u00e2ndul publicului. Factorul decisiv r\u0103m\u00e2ne \u00eentotdeauna dac\u0103 practica comercial\u0103 concret\u0103 poate determina participantul la pia\u021b\u0103 mediu informat \u0219i rezonabil s\u0103 ia o decizie comercial\u0103 pe care nu ar fi luat-o f\u0103r\u0103 acea inducere \u00een eroare.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-1-vorhandensein-des-produkts\">Pct. 1: Existen\u021ba produsului<\/h3>\n\n<p class=\"wp-block-paragraph\">Acest grup de cazuri vizeaz\u0103 practici comerciale care creeaz\u0103 reprezent\u0103ri false despre faptul dac\u0103 un produs exist\u0103 deloc sau despre natura acestui produs. \u00cen\u0219el\u0103toare poate fi, de exemplu, publicitatea pentru produse care nu sunt disponibile \u00een realitate sau prezentarea unui produs ca fiind dintr-o categorie special\u0103, de\u0219i caracteristicile afirmate nu exist\u0103 \u00een realitate. Decisiv\u0103 este impresia general\u0103 pe care practica comercial\u0103 o creeaz\u0103 publicului.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-2-art-des-produkts\">Pct. 2: Natura produsului<\/h3>\n\n<p class=\"wp-block-paragraph\">Art. 2 alin. 1 pct. 2 UWG vizeaz\u0103 inducerea \u00een eroare cu privire la caracteristicile esen\u021biale ale unui produs. Acestea includ, \u00een special, informa\u021bii despre compozi\u021bie, accesorii, calitate, cantitate, origine, metod\u0103 de fabrica\u021bie, posibilit\u0103\u021bi de utilizare sau rezultatele preconizate ale utiliz\u0103rii. O inducere \u00een eroare exist\u0103 atunci c\u00e2nd practica comercial\u0103 creeaz\u0103 publicului reprezent\u0103ri incorecte despre aceste caracteristici sau ascunde informa\u021bii esen\u021biale despre acestea.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-3-angaben-zu-produkteigenschaften-und-produkttests\">Pct. 3: Informa\u021bii privind caracteristicile produsului \u0219i testele de produs<\/h3>\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 prevedere protejeaz\u0103 \u00eempotriva reprezent\u0103rilor false despre drepturile \u0219i obliga\u021biile antreprenorului. Sunt vizate, \u00een special, informa\u021biile \u00een\u0219el\u0103toare despre garan\u021bii, servicii post-v\u00e2nzare, posibilit\u0103\u021bi de retragere sau alte presta\u021bii contractuale. De asemenea, este inadmisibil\u0103 prezentarea obliga\u021biilor legale existente ca fiind o presta\u021bie suplimentar\u0103 voluntar\u0103 deosebit\u0103 a antreprenorului.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-4-gesamtumstande-des-marktverhaltens\">Pct. 4: Circumstan\u021bele generale ale comportamentului pe pia\u021b\u0103<\/h3>\n\n<p class=\"wp-block-paragraph\">Deosebit de relevante \u00een practic\u0103 sunt inducerile \u00een eroare cu privire la pre\u021buri \u0219i avantaje de pre\u021b. O practic\u0103 comercial\u0103 este \u00een\u0219el\u0103toare dac\u0103 creeaz\u0103 publicului reprezent\u0103ri false despre formarea real\u0103 a pre\u021bului. Aceasta vizeaz\u0103, de exemplu, indicarea incorect\u0103 a pre\u021burilor, costuri suplimentare ascunse sau simularea unor reduceri \u0219i avantaje de pre\u021b deosebite. Tocmai indicarea pre\u021burilor influen\u021beaz\u0103 deciziile comerciale \u00eentr-o m\u0103sur\u0103 deosebit\u0103 \u0219i, prin urmare, este evaluat\u0103 cu stricte\u021be din perspectiva dreptului concuren\u021bei.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-5-preise-und-preisbildung\">Pct. 5: Pre\u021burile \u0219i formarea pre\u021burilor<\/h3>\n\n<p class=\"wp-block-paragraph\">Art. 2 alin. 1 pct. 5 UWG vizeaz\u0103 cazurile \u00een care antreprenorii creeaz\u0103 impresia c\u0103 anumite servicii, repara\u021bii sau m\u0103suri sunt necesare, de\u0219i acest lucru nu este adev\u0103rat \u00een realitate. De asemenea, dispozi\u021bia acoper\u0103 prezent\u0103rile exagerate ale pericolelor sau riscurilor pentru a promova v\u00e2nzarea anumitor produse sau servicii. Prevederea protejeaz\u0103 participan\u021bii la pia\u021b\u0103 \u00eempotriva presiunii decizionale create artificial.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-6-notwendigkeit-von-reparatur-und-austausch\">Pct. 6: Necesitatea repara\u021biilor \u0219i a \u00eenlocuirii<\/h3>\n\n<p class=\"wp-block-paragraph\">Acest grup de cazuri vizeaz\u0103 inducerile \u00een eroare cu privire la identitatea, calificarea sau pozi\u021bia special\u0103 a unui antreprenor. Sunt inadmisibile, \u00een special, informa\u021biile false despre competen\u021be profesionale, distinc\u021bii, afilieri sau autoriza\u021bii oficiale. De asemenea, invocarea incorect\u0103 a unor cooper\u0103ri sau a unor pozi\u021bii speciale pe pia\u021b\u0103 poate constitui o inducere \u00een eroare.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-7-identitat-und-eigenschaften-des-unternehmers\">Pct. 7: Identitatea \u0219i caracteristicile antreprenorului<\/h3>\n\n<p class=\"wp-block-paragraph\">Art. 2 alin. 1 pct. 7 UWG protejeaz\u0103 consumatorii \u00eempotriva reprezent\u0103rilor false privind drepturile lor legale sau contractuale. Este \u00een\u0219el\u0103toare, \u00een special, prezentarea drepturilor legale ca fiind o presta\u021bie voluntar\u0103 special\u0103 a antreprenorului. Aceasta vizeaz\u0103, de exemplu, <strong>drepturile de garan\u021bie<\/strong>, <strong>drepturile de retragere<\/strong> sau alte mecanisme de protec\u021bie existente prin lege. Prevederea are scopul de a preveni situa\u021biile \u00een care consumatorii sunt l\u0103sa\u021bi \u00een incertitudine cu privire la amploarea real\u0103 a drepturilor lor.    <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eArt. 2 alin. 1 pct. 7 UWG interzice informa\u021biile \u00een\u0219el\u0103toare despre drepturile consumatorilor, \u00een special atunci c\u00e2nd drepturile legale sunt prezentate ca fiind o presta\u021bie voluntar\u0103 special\u0103.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verwechslungsgefahr-mit-einem-anderen-produkt-oder-kennzeichen-nach-2-abs-3-uwg\">Risc de confuzie cu un alt produs sau semn distinctiv conform \u00a7 2 alin. 3 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">O practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare poate exista \u0219i atunci c\u00e2nd exist\u0103 un risc de confuzie cu un alt produs, companie sau semn distinctiv. \u00cen acest caz, publicului i se creeaz\u0103 impresia incorect\u0103 c\u0103 \u00eentre bunurile sau serviciile oferite exist\u0103 o leg\u0103tur\u0103 economic\u0103, organizatoric\u0103 sau de alt\u0103 natur\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Riscul de confuzie apare prin utilizarea unor elemente similare:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>denumiri comerciale,<\/li>\n\n\n\n<li>m\u0103rci,<\/li>\n\n\n\n<li>logouri,<\/li>\n\n\n\n<li>ambalaje,<\/li>\n\n\n\n<li>designuri de produs,<\/li>\n\n\n\n<li>prezen\u021be publicitare.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Decisiv este dac\u0103 participantul la pia\u021b\u0103 mediu informat \u0219i rezonabil ar putea presupune, pe baza <strong>impresiei de ansamblu<\/strong>, c\u0103 produsele sau companiile provin de la aceea\u0219i \u00eentreprindere sau de la \u00eentreprinderi legate din punct de vedere economic.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen acest sens, <strong>este suficient\u0103<\/strong> chiar \u0219i <strong>pericolul unei asocieri mentale<\/strong>. Nu este necesar s\u0103 se produc\u0103 efectiv o confuzie total\u0103. Mai degrab\u0103, factorul determinant r\u0103m\u00e2ne dac\u0103 designul concret este de natur\u0103 s\u0103 creeze impresii false cu privire la originea comercial\u0103 sau afilierea economic\u0103.  <\/p>\n\n<p class=\"wp-block-paragraph\">Riscul de confuzie este deosebit de relevant \u00een cazul m\u0103rcilor cunoscute sau al semnelor distinctive consacrate ale companiilor, deoarece publicul dezvolt\u0103 acolo, \u00een mod regulat, reprezent\u0103ri sporite privind originea.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abgrenzung-zum-9-uwg\">Delimitarea fa\u021b\u0103 de \u00a7 9 UWG<\/h3>\n\n<p class=\"wp-block-paragraph\">Riscul de confuzie conform art. 2 UWG trebuie delimitat de <strong>riscul de confuzie conform dreptului semnelor distinctive<\/strong> prev\u0103zut la <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" target=\"_blank\" rel=\"noreferrer noopener\">art. 9 UWG<\/a>. De\u0219i ambele dispozi\u021bii vizeaz\u0103 protec\u021bia \u00eempotriva reprezent\u0103rilor false ale publicului, ele difer\u0103 prin obiectul protec\u021biei \u0219i func\u021bia lor. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7 2 UWG<\/strong> protejeaz\u0103 \u00eempotriva practicilor comerciale \u00een\u0219el\u0103toare. \u00cen centrul aten\u021biei se afl\u0103 inducerea \u00een eroare a publicului cu privire la originea comercial\u0103, leg\u0103tura economic\u0103 sau afilierea unui produs sau a unei companii. Decisiv este dac\u0103 practica comercial\u0103 concret\u0103 este susceptibil\u0103 s\u0103 creeze reprezent\u0103ri false <strong>participantului la pia\u021b\u0103 mediu informat<\/strong> \u0219i <strong>rezonabil<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Art.<\/strong> <strong>9<\/strong> <strong>UWG<\/strong> protejeaz\u0103, \u00een schimb, <strong>\u00een mod direct drepturile asupra semnelor distinctive \u0219i denumirile comerciale<\/strong>. Dispozi\u021bia serve\u0219te la protejarea caracterului distinctiv al numelor, firmelor, m\u0103rcilor sau altor semne distinctive \u00eempotriva utiliz\u0103rii neautorizate de c\u0103tre ter\u021bi. Prin urmare, \u00een prim-plan nu se afl\u0103 \u00een principal inducerea \u00een eroare a publicului, ci protec\u021bia titularului semnului distinctiv \u00eempotriva ingerin\u021belor \u00een pozi\u021bia sa asupra semnului.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen timp ce \u00a7 2 UWG se bazeaz\u0103 pe <strong>capacitatea de a \u00een\u0219ela a unei practici comerciale<\/strong>, \u00a7 9 UWG presupune, de regul\u0103, c\u0103 este utilizat un <strong>semn distinctiv<\/strong> \u0219i c\u0103, prin aceasta, apare un <strong>risc de confuzie<\/strong> cu privire la originea comercial\u0103.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-aufforderungen-zum-kauf-nach-2-abs-6-uwg\">Invita\u021bii la cump\u0103rare conform \u00a7 2 alin. 6 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">Un rol deosebit \u00een dreptul concuren\u021bei loiale \u00eel joac\u0103 a\u0219a-numitele <strong>invita\u021bii la cump\u0103rare.<\/strong> Prin acestea, \u00a7 2 alin. 6 UWG \u00een\u021belege comunic\u0103rile comerciale \u00een care un produs este prezentat \u00eempreun\u0103 cu pre\u021bul s\u0103u \u00eentr-un mod care \u00eei permite deja consumatorului s\u0103 ia o decizie comercial\u0103 imediat\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">O invita\u021bie la cump\u0103rare nu exist\u0103, a\u0219adar, abia \u00een cazul unei oferte contractuale concrete. Este suficient ca produsul \u0219i pre\u021bul acestuia s\u0103 fie prezentate astfel \u00eenc\u00e2t consumatorul, pe baza informa\u021biilor, s\u0103 poat\u0103 analiza oferta mai detaliat sau s\u0103 poat\u0103 lua direct o decizie de cump\u0103rare. <\/p>\n\n<p class=\"wp-block-paragraph\">Invita\u021biile la cump\u0103rare sunt asociate cu obliga\u021bii de informare deosebite. Antreprenorul trebuie s\u0103 furnizeze consumatorului acele informa\u021bii esen\u021biale care sunt necesare pentru o decizie comercial\u0103 informat\u0103.  Acestea includ \u00een special:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>caracteristicile esen\u021biale ale produsului,<\/li>\n\n\n\n<li>identitatea \u0219i adresa antreprenorului,<\/li>\n\n\n\n<li>pre\u021bul total, inclusiv costurile suplimentare,<\/li>\n\n\n\n<li>condi\u021biile de plat\u0103, livrare \u0219i prestare,<\/li>\n\n\n\n<li>drepturile de retragere sau de revocare existente.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 aceste informa\u021bii sunt trecute sub t\u0103cere, prezentate neclar sau nu sunt furnizate la timp, poate exista o omisiune \u00een\u0219el\u0103toare conform \u00a7 2 UWG.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schadenersatzrechtliches-privileg-im-medienbereich-nach-2-abs-7-uwg\">Privilegiul privind r\u0103spunderea civil\u0103 \u00een domeniul media <br\/>conform \u00a7 2 alin. 7 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">Pentru companiile media, art. 2 UWG prevede un privilegiu special \u00een ceea ce prive\u0219te r\u0103spunderea civil\u0103. Conform acestuia, <strong>proprietarii de media<\/strong>, <strong>editorii<\/strong> sau <strong>colaboratorii media<\/strong> nu r\u0103spund, \u00een principiu, pentru daune interese \u00een cazul informa\u021biilor \u00een\u0219el\u0103toare din media, at\u00e2t timp c\u00e2t nu li se poate imputa inten\u021bia sau neglijen\u021ba grav\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Contextul acestei reglement\u0103ri const\u0103 \u00een <strong>protejarea libert\u0103\u021bii presei<\/strong>. Institu\u021biile media nu ar trebui s\u0103 fie expuse unui risc extins de r\u0103spundere doar pentru c\u0103 public\u0103 anun\u021buri publicitare sau con\u021binuturi str\u0103ine. Deoarece mass-media trebuie s\u0103 se bazeze \u00een mod regulat pe corectitudinea informa\u021biilor externe, legea le limiteaz\u0103 r\u0103spunderea civil\u0103.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personlicher-anwendungsbereich\">Domeniul personal de aplicare<\/h3>\n\n<p class=\"wp-block-paragraph\">Privilegiul privind r\u0103spunderea civil\u0103 \u00een domeniul media protejeaz\u0103 \u00een special proprietarii de media, editorii, publici\u0219tii, precum \u0219i colaboratorii media care sunt implica\u021bi \u00een publicarea sau difuzarea con\u021binutului media. Reglementarea \u021bine cont de faptul c\u0103 mass-media public\u0103 \u00een mod regulat con\u021binuturi externe, \u00een special anun\u021buri publicitare sau comunicate de pres\u0103, iar controlul integral al con\u021binutului acestora este adesea posibil doar \u00eentr-o m\u0103sur\u0103 limitat\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Scopul reglement\u0103rii const\u0103 \u00een <strong>protejarea libert\u0103\u021bii presei<\/strong> \u0219i a <strong>func\u021bionalit\u0103\u021bii practice<\/strong> a activit\u0103\u021bii media.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-voraussetzungen-der-privilegierung\">Condi\u021biile acord\u0103rii privilegiului<\/h3>\n\n<p class=\"wp-block-paragraph\">Limitarea r\u0103spunderii se aplic\u0103 numai dac\u0103 companiei media nu i se poate imputa <strong>nici inten\u021bia, nici neglijen\u021ba grav\u0103<\/strong>. Prin urmare, institu\u021bia media nu trebuie nici s\u0103 cunoasc\u0103 incorectitudinea informa\u021biilor difuzate, nici s\u0103 o ignore din neglijen\u021b\u0103 grav\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Neglijen\u021ba grav\u0103<\/strong> exist\u0103 atunci c\u00e2nd o institu\u021bie media ignor\u0103 semnale de alarm\u0103 deosebit de evidente sau nu ia \u00een seam\u0103 \u00eendoieli clare cu privire la adev\u0103rul unei afirma\u021bii. Acesta ar fi cazul, de exemplu, dac\u0103 o reclam\u0103 con\u021bine promisiuni clar nerealiste sau dac\u0103 inducerea \u00een eroare ar fi fost imediat recognoscibil\u0103 la o verificare simpl\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103, \u00een schimb, institu\u021bia media <strong>a \u0219tiut<\/strong> efectiv c\u0103 <strong>informa\u021biile sunt false<\/strong> sau dac\u0103 \u00een\u0219el\u0103ciunea ar fi trebuit s\u0103 fie recunoscut\u0103 f\u0103r\u0103 dificultate, <strong>privilegiul de r\u0103spundere se anuleaz\u0103<\/strong>. \u00cen acest caz, compania media poate fi tras\u0103 la r\u0103spundere \u0219i pentru daune interese. <\/p>\n\n<p class=\"wp-block-paragraph\">Companiile media nu sunt obligate s\u0103 verifice integral con\u021binutul fiec\u0103rei afirma\u021bii publicitare. Decisiv este dac\u0103 inducerea \u00een eroare ar fi fost <strong>recognoscibil\u0103 prin aplicarea diligen\u021bei obi\u0219nuite<\/strong> \u00een domeniul media. Ca etalon, se ia \u00een considerare ce <strong>obliga\u021bii de verificare sunt rezonabile pentru o companie media medie<\/strong> \u00een circumstan\u021bele concrete. Cu c\u00e2t incorectitudinea unei informa\u021bii este mai evident\u0103, cu at\u00e2t mai repede se anuleaz\u0103 privilegiul.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-umfang-der-haftungsbeschrankung\">Sfera de aplicare a limit\u0103rii r\u0103spunderii<\/h3>\n\n<p class=\"wp-block-paragraph\">Privilegiul limiteaz\u0103 exclusiv <strong>preten\u021biile de desp\u0103gubire.<\/strong> Drepturile la \u00eencetare, \u00eenl\u0103turare sau publicare r\u0103m\u00e2n neafectate. Prin urmare, companiile media pot fi obligate, \u00een ciuda limit\u0103rii r\u0103spunderii, s\u0103 nu mai difuzeze pe viitor con\u021binuturi \u00een\u0219el\u0103toare. <\/p>\n\n<p class=\"wp-block-paragraph\">Astfel, reglementarea nu conduce la o exonerare total\u0103 de r\u0103spundere, ci doar la o <strong>limitare a r\u0103spunderii pentru daune<\/strong> \u00een domeniul publica\u021biilor media din neglijen\u021b\u0103.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-digitale-erscheinungsformen-irrefuhrender-geschaftspraktiken\">Forme digitale de manifestare a practicilor comerciale \u00een\u0219el\u0103toare<\/h2>\n\n<p class=\"wp-block-paragraph\">Odat\u0103 cu digitalizarea, \u0219i formele de publicitate s-au schimbat considerabil. Companiile utilizeaz\u0103 ast\u0103zi <strong>platforme online, re\u021bele sociale \u0219i portaluri de recenzii<\/strong> pentru a-\u0219i prezenta produsele. Astfel apar noi posibilit\u0103\u021bi de comunicare pe pia\u021b\u0103, dar \u00een acela\u0219i timp \u0219i <strong>noi forme de practici comerciale \u00een\u0219el\u0103toare<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Inducerile \u00een eroare moderne apar acolo unde publicitatea nu este imediat recognoscibil\u0103 ca atare. Utilizatorii percep atunci con\u021binuturile ca <strong>informa\u021bii neutre sau recomand\u0103ri<\/strong>, de\u0219i \u00een spate exist\u0103 de fapt un interes economic. Tocmai pe internet, grani\u021bele dintre con\u021binutul editorial, recenzii \u0219i publicitate devin neclare.  <\/p>\n\n<p class=\"wp-block-paragraph\">Forme de manifestare problematice sunt, de exemplu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>clasamente sau rezultate de c\u0103utare manipulate<\/strong>, care prezint\u0103 anumite oferte \u00een mod preferen\u021bial<\/li>\n\n\n\n<li><strong>recenzii ale consumatorilor cump\u0103rate sau fictive<\/strong>, care fac un produs s\u0103 par\u0103 mai bun<\/li>\n\n\n\n<li><strong>publicitate mascat\u0103 \u00een mediile sociale<\/strong>, de exemplu prin influenceri, f\u0103r\u0103 o marcare clar\u0103<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Astfel de practici influen\u021beaz\u0103 foarte puternic deciziile de cump\u0103rare. Consumatorii au o \u00eencredere sporit\u0103 \u00een recomand\u0103rile altor utilizatori sau \u00een recenziile aparent independente. Dac\u0103 aceste informa\u021bii sunt manipulate, se creeaz\u0103 <strong>o impresie fals\u0103 despre calitatea sau popularitatea unui produs<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Din acest motiv, dreptul concuren\u021bei reac\u021bioneaz\u0103 tot mai mult la astfel de evolu\u021bii. Chiar \u0219i formele de publicitate digital\u0103 trebuie s\u0103 fie concepute \u00een mod <strong>transparent \u0219i veridic<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201ePublicitatea digital\u0103 nu este un spa\u021biu f\u0103r\u0103 legi; de asemenea, clasamentele, recenziile \u0219i post\u0103rile influencerilor trebuie s\u0103 fie transparente.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-grenze-zur-zulassigen-werbung\">Limita publicit\u0103\u021bii permise<\/h2>\n\n<p class=\"wp-block-paragraph\">Nu orice afirma\u021bie publicitar\u0103 exagerat\u0103 constituie automat o inducere \u00een eroare. Publicitatea tr\u0103ie\u0219te prin <strong>accentuare, emo\u021bie \u0219i aten\u021bie<\/strong>. Prin urmare, companiile au voie s\u0103 \u00ee\u0219i prezinte produsele \u00een mod pozitiv \u0219i s\u0103 eviden\u021bieze \u00een mod deosebit avantajele.  <\/p>\n\n<p class=\"wp-block-paragraph\">Dreptul concuren\u021bei accept\u0103, prin urmare, a\u0219a-numitele <strong>exager\u0103ri publicitare<\/strong>. Este vorba despre afirma\u021bii pe care publicul le <strong>recunoa\u0219te ca fiind exager\u0103ri<\/strong> publicitare \u0219i nu le ia ad litteram. Exemple sunt afirma\u021bii precum \u201egust unic\u201d sau \u201eexperien\u021b\u0103 incomparabil\u0103\u201d.  <\/p>\n\n<p class=\"wp-block-paragraph\">Publicitatea devine \u00eens\u0103 inadmisibil\u0103 atunci c\u00e2nd <strong>con\u021bine o afirma\u021bie factual\u0103 verificabil\u0103<\/strong> care nu corespunde realit\u0103\u021bii. Decisiv este, a\u0219adar, dac\u0103 publicul \u00een\u021belege o afirma\u021bie ca fiind o <strong>opinie publicitar\u0103 subiectiv\u0103 sau o informa\u021bie concret\u0103<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, limita c\u0103tre inducerea \u00een eroare trece \u00een special acolo unde publicitatea:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>sus\u021bine fapte verificabile<\/strong><\/li>\n\n\n\n<li><strong>creeaz\u0103 a\u0219tept\u0103ri false privind pre\u021bul sau calitatea<\/strong><\/li>\n\n\n\n<li><strong>prezint\u0103 \u00een mod distorsionat volumul real al serviciilor<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Companiile au voie s\u0103 \u00ee\u0219i prezinte ofertele \u00een mod conving\u0103tor. Totu\u0219i, ele trebuie s\u0103 se asigure c\u0103 afirma\u021biile lor <strong>nu provoac\u0103 reprezent\u0103ri false despre ofert\u0103<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-vollstandigkeit-einer-werbung\">Caracterul complet al unei reclame<\/h2>\n\n<p class=\"wp-block-paragraph\">Publicitatea are voie s\u0103 <strong>simplifice, s\u0103 eviden\u021bieze \u0219i s\u0103 aib\u0103 un efect emo\u021bional<\/strong>. Prin urmare, companiile nu sunt obligate s\u0103 prezinte complet fiecare caracteristic\u0103 a unui produs. Dreptul concuren\u021bei nu solicit\u0103 o descriere cuprinz\u0103toare a produsului.  <\/p>\n\n<p class=\"wp-block-paragraph\">O obliga\u021bie de informare apare abia atunci c\u00e2nd o men\u021biune lips\u0103 <strong>modific\u0103 \u00een mod decisiv<\/strong> impresia l\u0103sat\u0103 de publicitate. \u00cen astfel de cazuri, publicul se a\u0219teapt\u0103 la anumite informa\u021bii deoarece acestea sunt deosebit de importante pentru evaluarea unei oferte. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, companiile pot sublinia avantajele, dar trebuie s\u0103 fie atente ca prin omiterea informa\u021biilor centrale s\u0103 <strong>nu creeze o a\u0219teptare fals\u0103<\/strong>. Publicitatea r\u0103m\u00e2ne permis\u0103 at\u00e2ta timp c\u00e2t nu distorsioneaz\u0103 realitatea. <\/p>\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 obliga\u021bie este relevant\u0103 \u00een cazul informa\u021biilor despre:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>caracteristicile esen\u021biale ale unui produs<\/strong><\/li>\n\n\n\n<li><strong>condi\u021biile decisive ale unei oferte<\/strong><\/li>\n\n\n\n<li><strong>componentele pre\u021bului sau costurile suplimentare<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 lipsesc astfel de informa\u021bii, publicitatea poate <strong>p\u0103rea \u00een\u0219el\u0103toare<\/strong> \u00een ciuda unor afirma\u021bii individuale corecte. Un antreprenor nu trebuie s\u0103 spun\u0103 totul. Dar nu are voie s\u0103 omit\u0103 nimic decisiv dac\u0103 prin aceasta o ofert\u0103 pare mai avantajoas\u0103, mai clar\u0103 sau mai bun\u0103 dec\u00e2t este \u00een realitate.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-nbsp-2-nbsp-uwg\">Consecin\u021be juridice \u00een cazul \u00eenc\u0103lc\u0103rii \u00a7 2 UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 o companie utilizeaz\u0103 o practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare, acest lucru poate atrage <strong>consecin\u021be juridice<\/strong>. Scopul acestor reglement\u0103ri este de a readuce concuren\u021ba la <strong>condi\u021bii echitabile<\/strong> \u0219i de a preveni alte am\u0103giri. <\/p>\n\n<p class=\"wp-block-paragraph\">Printre cele mai importante consecin\u021be juridice se num\u0103r\u0103:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Drepturi la \u00eencetare <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">art. 14 UWG<\/a> <\/strong>\u00eempotriva companiei care face publicitate &amp; <strong>\u00eenl\u0103turarea conform <\/strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>art.<\/strong> 15 UWG<\/a> a publicit\u0103\u021bii \u00een\u0219el\u0103toare<\/li>\n\n\n\n<li><strong>Drepturi la desp\u0103gubiri<\/strong> <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 16 UWG<\/a><\/strong><\/li>\n\n\n\n<li><strong>Ordonan\u021b\u0103 pre\u0219edin\u021bial\u0103<\/strong> <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 24 UWG<\/a><\/strong> pentru asigurarea preten\u021biilor ulterioare<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00cen cazul practicilor comerciale \u00een\u0219el\u0103toare conform art. 2 UWG, <strong>drepturile la \u00eencetare \u0219i la \u00eenl\u0103turare<\/strong> pot fi invocate numai de c\u0103tre concuren\u021bi, asocia\u021bii pentru promovarea intereselor economice ale antreprenorilor, precum \u0219i de c\u0103tre anumite reprezentan\u021be legale ale intereselor \u0219i autorit\u0103\u021bi. Printre acestea se num\u0103r\u0103 Camera Federal\u0103 pentru Lucr\u0103tori \u0219i Angaja\u021bi, Camera Economic\u0103 a Austriei, Conferin\u021ba Pre\u0219edin\u021bilor Camerelor Agricole din Austria, Federa\u021bia Sindicatelor din Austria, Autoritatea Federal\u0103 pentru Concuren\u021b\u0103, precum \u0219i Asocia\u021bia pentru Informarea Consumatorilor. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Preten\u021biile de desp\u0103gubire<\/strong> pot fi, \u00een schimb, invocate de c\u0103tre oricine este afectat de practica comercial\u0103 \u00een\u0219el\u0103toare.<\/p>\n\n<p class=\"wp-block-paragraph\">Aceste m\u0103suri sunt menite s\u0103 asigure \u00eencetarea am\u0103girii \u0219i faptul c\u0103 pia\u021ba prime\u0219te din nou <strong>informa\u021bii corecte<\/strong>. \u00cen acela\u0219i timp, se creeaz\u0103 un stimulent clar pentru companii de a-\u0219i concepe publicitatea <strong>cu aten\u021bie \u0219i \u00een mod veridic<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avantajele dumneavoastr\u0103 cu asisten\u021b\u0103 juridic\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\">Dreptul concuren\u021bei referitor la <strong>practicile comerciale \u00een\u0219el\u0103toare<\/strong> este complex. Chiar \u0219i micile formul\u0103ri din publicitate pot declan\u0219a riscuri juridice. \u00cen acela\u0219i timp, companiile se afl\u0103 sub presiunea concuren\u021bei de a-\u0219i prezenta produsele \u00een mod <strong>atractiv \u0219i conving\u0103tor<\/strong>. Exact \u00een acest punct ajut\u0103 o <strong>verificare juridic\u0103 timpurie<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Un avocat poate verifica \u00een mod \u021bintit afirma\u021biile publicitare \u0219i m\u0103surile de marketing pentru a vedea dac\u0103 acestea <strong>corespund cerin\u021belor legale ale UWG<\/strong>. Astfel, soma\u021biile, ac\u021biunile \u00een \u00eencetare sau daunele de imagine pot fi adesea evitate \u00eenc\u0103 din faza preliminar\u0103. De asemenea, persoanele afectate \u00ee\u0219i pot exercita drepturile \u00een mod eficient dac\u0103 sunt dezavantajate prin <strong>publicitatea \u00een\u0219el\u0103toare a unui concurent<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Cu asisten\u021b\u0103 juridic\u0103, beneficia\u021bi \u00een special de:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>verificarea sigur\u0103 din punct de vedere juridic a publicit\u0103\u021bii, a ac\u021biunilor de marketing \u0219i a prezent\u0103rilor de produse<\/strong><\/li>\n\n\n\n<li><strong>exercitarea rapid\u0103 a drepturilor la \u00eencetare \u00eempotriva concuren\u021bilor neloiali<\/strong><\/li>\n\n\n\n<li><strong>consultan\u021b\u0103 strategic\u0103 pentru conceperea unei publicit\u0103\u021bi permise \u0219i sigure din punct de vedere juridic<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eO consultan\u021b\u0103 juridic\u0103 timpurie creeaz\u0103 claritate \u0219i siguran\u021b\u0103. Companiile \u00ee\u0219i pot utiliza publicitatea cu \u00eencredere, f\u0103r\u0103 a-\u0219i asuma riscul de a \u00eenc\u0103lca dreptul concuren\u021bei. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u00centreb\u0103ri frecvente \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-7c0c6507 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b30bb7b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">C\u00e2nd exist\u0103 o practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare?<\/span><\/div><div class=\"uagb-faq-content\"><p>O practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare exist\u0103 atunci c\u00e2nd o companie creeaz\u0103 o impresie fals\u0103 prin <strong>informa\u021bii false<\/strong>, <strong>reprezent\u0103ri am\u0103gitoare<\/strong> sau <strong>ascunderea unor informa\u021bii esen\u021biale<\/strong>. Decisiv este ca aceast\u0103 inducere \u00een eroare s\u0103 fie apt\u0103 s\u0103 influen\u021beze o <strong>decizie comercial\u0103<\/strong>, cum ar fi o achizi\u021bie, o cerere de ofert\u0103 sau alegerea unei anumite oferte. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5426c70c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Este orice publicitate imprecis\u0103 automat inadmisibil\u0103?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nu. Publicitatea are voie s\u0103 <strong>simplifice \u0219i s\u0103 accentueze<\/strong>. Ea devine inadmisibil\u0103 abia atunci c\u00e2nd creeaz\u0103 publicului o <strong>impresie general\u0103 fals\u0103<\/strong>. Nu orice mic\u0103 imprecizie este suficient\u0103 pentru aceasta. Decisiv este dac\u0103 afirma\u021bia este <strong>esen\u021bial\u0103<\/strong> pentru decizia participantului la pia\u021b\u0103 \u0219i dac\u0103 pare <strong>apt\u0103 s\u0103 induc\u0103 \u00een eroare<\/strong>.   <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af2c5f4e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Trebuie o companie s\u0103 specifice \u00eentotdeauna toate informa\u021biile \u00een publicitate?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nu. Dreptul concuren\u021bei nu solicit\u0103 o descriere complet\u0103 a produsului. Totu\u0219i, companiile trebuie s\u0103 dezv\u0103luie acele date care sunt <strong>decisive<\/strong> pentru evaluarea ofertei. Printre acestea se num\u0103r\u0103 adesea <strong>componentele pre\u021bului<\/strong>, <strong>caracteristicile importante ale produsului<\/strong> sau <strong>condi\u021biile restrictive<\/strong>.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d298f0ea \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Care este diferen\u021ba dintre inducerea \u00een eroare prin ac\u021biune \u0219i inducerea \u00een eroare prin omisiune?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00cen cazul <strong>inducerii \u00een eroare prin ac\u021biune<\/strong>, am\u0103girea apare printr-un comportament activ, de exemplu printr-o afirma\u021bie publicitar\u0103 fals\u0103 sau o prezentare \u00een\u0219el\u0103toare a produsului. \u00cen schimb, \u00een cazul <strong>inducerii \u00een eroare prin omisiune<\/strong>, lipse\u0219te o informa\u021bie important\u0103, de\u0219i aceasta ar fi fost necesar\u0103 pentru o decizie informat\u0103. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a8c31f02 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ce \u00eenseamn\u0103 lista neagr\u0103 \u00een UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>A\u0219a-numita <strong>list\u0103 neagr\u0103<\/strong> con\u021bine practici comerciale care, conform legii, sunt <strong>\u00eentotdeauna inadmisibile<\/strong>. Printre acestea se num\u0103r\u0103 anumite ac\u021biuni de am\u0103gire deosebit de clare, cum ar fi <strong>men\u021biunile false privind m\u0103rcile de calitate<\/strong>, <strong>ofertele-capcan\u0103 f\u0103r\u0103 un stoc suficient de marf\u0103<\/strong> sau serviciile pretins <strong>gratuite \u00een ciuda costurilor ascunse<\/strong>. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b31d8894 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Este suficient dac\u0103 doar o mic\u0103 men\u021biune explic\u0103 publicitatea?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nu \u00eentotdeauna. \u00cen dreptul concuren\u021bei conteaz\u0103 <strong>impresia general\u0103<\/strong> a publicit\u0103\u021bii. Dac\u0103 un element de atragere a privirii deosebit de vizibil creeaz\u0103 deja o impresie fals\u0103, o men\u021biune mic\u0103 sau pu\u021bin vizibil\u0103 nu mai poate fi adesea suficient\u0103 pentru a \u00eenl\u0103tura inducerea \u00een eroare.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c4d7e51a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ce consecin\u021be pot ap\u0103rea \u00een cazul unei \u00eenc\u0103lc\u0103ri a \u00a7 2 UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>O \u00eenc\u0103lcare a \u00a7 2 UWG poate duce la <strong>drepturi la \u00eencetare<\/strong>, <strong>ordonan\u021be pre\u0219edin\u021biale<\/strong> \u0219i, \u00een anumite circumstan\u021be, \u0219i la <strong>drepturi la desp\u0103gubiri<\/strong>. Pentru companii, acest lucru \u00eenseamn\u0103 nu doar un risc juridic, ci adesea \u0219i o <strong>daun\u0103 de imagine<\/strong> \u0219i o presiune economic\u0103 suplimentar\u0103. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d9f4b28e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">C\u00e2nd este deosebit de util\u0103 asisten\u021ba avoca\u021bial\u0103?<\/span><\/div><div class=\"uagb-faq-content\"><p>Asisten\u021ba avoca\u021bial\u0103 este util\u0103 mai ales atunci c\u00e2nd trebuie verificate din punct de vedere juridic afirma\u021biile publicitare, ac\u021biunile de reducere, recenziile online sau prezent\u0103rile de produse. O verificare timpurie ajut\u0103 la <strong>evitarea soma\u021biilor \u0219i a proceselor<\/strong> sau la ap\u0103rarea \u00een mod \u021bintit \u00eempotriva <strong>publicit\u0103\u021bii \u00een\u0219el\u0103toare a concuren\u021bilor<\/strong>. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Practicile comerciale \u00een\u0219el\u0103toare apar atunci c\u00e2nd o companie creeaz\u0103 o impresie fals\u0103 consumatorilor sau altor participan\u021bi la pia\u021b\u0103 prin informa\u021bii false, reprezent\u0103ri am\u0103gitoare sau ascunderea unor informa\u021bii esen\u021biale. Din punct &#8230;","protected":false},"author":111,"featured_media":131697,"parent":43172,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[774],"tags":[],"class_list":["post-131696","page","type-page","status-publish","has-post-thumbnail","hentry","category-dreptul-concurentei"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Elisa Wakolbinger","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/elisa-wakolbinger\/"},"uagb_comment_info":0,"uagb_excerpt":"Practicile comerciale \u00een\u0219el\u0103toare apar atunci c\u00e2nd o companie creeaz\u0103 o impresie fals\u0103 consumatorilor sau altor participan\u021bi la pia\u021b\u0103 prin informa\u021bii false, reprezent\u0103ri am\u0103gitoare sau ascunderea unor informa\u021bii esen\u021biale. Din punct ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/131696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=131696"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/131696\/revisions"}],"predecessor-version":[{"id":158459,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/131696\/revisions\/158459"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media\/131697"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=131696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=131696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=131696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}