{"id":69867,"date":"2021-05-26T10:31:31","date_gmt":"2021-05-26T08:31:31","guid":{"rendered":"https:\/\/harlander-partner.eu\/precu-zimju-tiesibas\/zimola-funkcijas\/"},"modified":"2025-11-26T04:51:33","modified_gmt":"2025-11-26T03:51:33","slug":"zimola-funkcijas","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/precu-zimju-tiesibas\/zimola-funkcijas\/","title":{"rendered":"Z\u012bmola funkcijas"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Z\u012bmola funkcijas<\/h2><ul><li><a href=\"#h-funktionen-der-marke\" data-level=\"2\">Z\u012bmola funkcijas<\/a><\/li><li><a href=\"#h-herkunftsfunktion-kennzeichnungsfunktion\" data-level=\"2\">Izcelsmes funkcija, identifik\u0101cijas funkcija<\/a><\/li><li><a href=\"#h-qualitatsfunktion-garantiefunktion-vertrauensfunktion\" data-level=\"2\">Kvalit\u0101tes funkcija, garantijas funkcija, uztic\u0113\u0161an\u0101s funkcija<\/a><\/li><li><a href=\"#h-kommunikationsfunktion-und-informationsfunktion\" data-level=\"2\">Komunik\u0101cijas funkcija un inform\u0101cijas funkcija<\/a><\/li><li><a href=\"#h-werbefunktion\" data-level=\"2\">Rekl\u0101mas funkcija<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-funktionen-der-marke\">Z\u012bmola funkcijas<\/h2>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumam z\u012bmols ir z\u012bme, kas to at\u0161\u0137ir no citiem uz\u0146\u0113mumiem. Z\u012bmols \u013cauj at\u0161\u0137irties no konkurentiem. Pat\u0113r\u0113t\u0101jiem z\u012bmoli pal\u012bdz orient\u0113ties tirg\u016b. Bet ne tikai. Z\u012bmols apvieno daudzas funkcijas.    <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-herkunftsfunktion-kennzeichnungsfunktion\">Izcelsmes funkcija, identifik\u0101cijas funkcija<\/h2>\n\n<p class=\"wp-block-paragraph\">S\u0101kotn\u0113j\u0101 pre\u010du z\u012bmju ties\u012bbu ideja ir t\u0101da, ka pre\u010du z\u012bme sniedz nor\u0101di par ra\u017eot\u0101ju, t.i., par preces vai pakalpojuma izcelsmi.<\/p>\n\n<p class=\"wp-block-paragraph\">To nedr\u012bkst uztvert p\u0101r\u0101k burtiski. Bie\u017ei vien pre\u010du z\u012bmes \u012bpa\u0161nieka uz\u0146\u0113muma nosaukums ir piln\u012bgi at\u0161\u0137ir\u012bgs no pre\u010du z\u012bmes, ar kuru tiek apz\u012bm\u0113tas preces vai pakalpojumi. Tas attiecas ar\u012b uz vair\u0101ku z\u012bmolu strat\u0113\u0123iju, ja pre\u010du z\u012bmes \u012bpa\u0161nieks v\u0113las rad\u012bt iespaidu par pied\u0101v\u0101juma daudzveid\u012bbu, pied\u0101v\u0101jot savus produktus ar da\u017e\u0101diem z\u012bmoliem.  <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101p\u0113c izcelsmes funkcijai nav j\u0101attiecas uz pre\u010du z\u012bmes \u012bpa\u0161nieku, kura uz\u0146\u0113mumu, iesp\u0113jams, zina vismaz\u0101k. Pietiek, ja preces vai pakalpojumi tiek uztverti k\u0101 pieder\u012bgi vienam z\u012bmolam. T\u0101d\u0113j\u0101di z\u012bmols identific\u0113 saist\u012btus pakalpojumus un pal\u012bdz tos at\u0161\u0137irt no cit\u0101m prec\u0113m un pakalpojumiem.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-qualitatsfunktion-garantiefunktion-vertrauensfunktion\">Kvalit\u0101tes funkcija, garantijas funkcija, uztic\u0113\u0161an\u0101s funkcija<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0145emot v\u0113r\u0101 klientu\npieredzi ar z\u012bmola prec\u0113m vai pakalpojumiem, klienti\nsaista ar z\u012bmolu noteiktu kvalit\u0101tes l\u012bmeni un uzticas tam,\nlai atrastu \u0161o kvalit\u0101ti ar\u012b cit\u0101s t\u0101 pa\u0161a z\u012bmola prec\u0113s vai pakalpojumos\n.<\/p>\n\n<p class=\"wp-block-paragraph\">Uz \u0161o nemain\u012bgas kvalit\u0101tes garantijas funkciju \u013coti pa\u013caujas, piem\u0113ram, diskontu veikalu priv\u0101tie z\u012bmoli. Tie parasti ir l\u0113t\u0101ki nek\u0101 labi zin\u0101mie z\u012bmoli, bet, p\u0113c pieg\u0101d\u0101t\u0101ju dom\u0101m, ir tikpat kvalitat\u012bvi. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kommunikationsfunktion-und-informationsfunktion\">Komunik\u0101cijas funkcija un inform\u0101cijas funkcija<\/h2>\n\n<p class=\"wp-block-paragraph\">Z\u012bmols darbojas ar\u012b k\u0101 komunik\u0101cijas kan\u0101ls ar klientu. Labi izstr\u0101d\u0101ti z\u012bmoli nodod klientam daudzveid\u012bgu inform\u0101ciju. Klients jau p\u0113c logotipa dizaina un produkta apr\u012bkojuma var atpaz\u012bt, vai tas ir zemas vai augstas cenas produkts.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbefunktion\">Rekl\u0101mas funkcija<\/h2>\n\n<p class=\"wp-block-paragraph\">Visas \u0161\u012bs funkcijas kop\u0101 apvienojas t\u0101 sauktaj\u0101 rekl\u0101mas funkcij\u0101, t.i., z\u012bmola (cerams, pozit\u012bv\u0101) ietekm\u0113 uz uzrun\u0101taj\u0101m aprind\u0101m.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Z\u012bmola funkcijas Uz\u0146\u0113mumam z\u012bmols ir z\u012bme, kas to at\u0161\u0137ir no citiem uz\u0146\u0113mumiem. Z\u012bmols \u013cauj at\u0161\u0137irties no konkurentiem. Pat\u0113r\u0113t\u0101jiem z\u012bmoli pal\u012bdz orient\u0113ties tirg\u016b. Bet ne tikai. Z\u012bmols apvieno daudzas funkcijas. Izcelsmes &#8230;","protected":false},"author":1,"featured_media":0,"parent":52567,"menu_order":68,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1101],"tags":[],"class_list":["post-69867","page","type-page","status-publish","hentry","category-precu-zimju-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Z\u012bmola funkcijas Uz\u0146\u0113mumam z\u012bmols ir z\u012bme, kas to at\u0161\u0137ir no citiem uz\u0146\u0113mumiem. Z\u012bmols \u013cauj at\u0161\u0137irties no konkurentiem. Pat\u0113r\u0113t\u0101jiem z\u012bmoli pal\u012bdz orient\u0113ties tirg\u016b. Bet ne tikai. Z\u012bmols apvieno daudzas funkcijas. Izcelsmes ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/69867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=69867"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/69867\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/52567"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=69867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=69867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=69867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}