{"id":66128,"date":"2023-02-07T08:52:47","date_gmt":"2023-02-07T07:52:47","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/"},"modified":"2025-11-26T03:47:35","modified_gmt":"2025-11-26T02:47:35","slug":"salidzinosa-reklama-kas-ir-atlauts","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/","title":{"rendered":"Sal\u012bdzino\u0161\u0101 rekl\u0101ma \u2013 Kas ir at\u013cauts?"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Satura r\u0101d\u012bt\u0101js<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-was-ist-vergleichende-werbung\" level=\"2\">Kas ir sal\u012bdzino\u0161\u0101 rekl\u0101ma?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-wann-ist-vergleichende-werbung-zulassig\" level=\"2\">Kad sal\u012bdzino\u0161\u0101 rekl\u0101ma ir pie\u013caujama?<\/a><ul><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-sie-den-anderen-unternehmer-oder-sein-angebot-nicht-herabsetzt-oder-verunglimpft\" level=\"3\">&#8230; t\u0101 nepazemina vai neapmelno citu uz\u0146\u0113m\u0113ju vai t\u0101 pied\u0101v\u0101jumu<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-sie-nicht-das-verbot-der-rufausbeutung-verletzt\" level=\"3\">&#8230; t\u0101 nep\u0101rk\u0101pj reput\u0101cijas izmanto\u0161anas aizliegumu<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-sie-nicht-irrefuhrend-ist\" level=\"3\">&#8230; t\u0101 nav maldino\u0161a<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-vergleichbarkeit-der-waren-und-dienstleistungen-vorliegt\" level=\"3\">&#8230; past\u0101v pre\u010du un pakalpojumu sal\u012bdzin\u0101m\u012bba<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-sie-sich-nicht-uber-das-imitationsverbot-hinwegsetzt\" level=\"3\">&#8230; t\u0101 nep\u0101rk\u0101pj imit\u0101cijas aizliegumu<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-keine-verwechslungsgefahr-begrundet-wird\" level=\"3\">&#8230; netiek rad\u012bts sajauk\u0161anas risks<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-der-objektivitatsgrundsatz-eingehalten-wird\" level=\"3\">&#8230; tiek iev\u0113rots objektivit\u0101tes princips<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-sie-sich-bei-waren-mit-ursprungsbezeichnung-auf-waren-mit-gleicher-bezeichnung-bezieht-champagnerklausel\" level=\"3\">&#8230; attiec\u012bb\u0101 uz prec\u0113m ar izcelsmes nor\u0101di t\u0101 attiecas uz prec\u0113m ar t\u0101du pa\u0161u nor\u0101di \u2013 &#8220;\u0161ampanie\u0161a klauzula&#8221;<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-welche-rechtsfolgen-drohen-bei-einem-verstoss-gegen-diese-regelungen\" level=\"2\">K\u0101das juridisk\u0101s sekas draud par \u0161o noteikumu p\u0101rk\u0101p\u0161anu?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/salidzinosa-reklama-kas-ir-atlauts\/#h-wichtige-punkte\" level=\"2\">Svar\u012bgi punkti<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\">Ar sal\u012bdzino\u0161o rekl\u0101mu uz\u0146\u0113m\u0113js sav\u0101 rekl\u0101m\u0101 tie\u0161i vai netie\u0161i atsaucas uz konkurentu, t\u0101 prec\u0113m vai pakalpojumiem un veido sal\u012bdzin\u0101jumu ar savu pied\u0101v\u0101jumu.<\/p>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma veicina konkurenci un rada p\u0101rredzam\u012bbu pat\u0113r\u0113t\u0101jiem. \u0160\u012b iemesla d\u0113\u013c t\u0101 princip\u0101 ir at\u013cauta, kam\u0113r t\u0101 iev\u0113ro noteiktus pamatprincipus, kurus noteicis likumdev\u0113js. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-vergleichende-werbung\">Kas ir sal\u012bdzino\u0161\u0101 rekl\u0101ma?<\/h2>\n\n<p class=\"wp-block-paragraph\">Lai izprastu sal\u012bdzino\u0161\u0101s rekl\u0101mas \u012bpa\u0161\u012bbas, vispirms j\u0101uzdod jaut\u0101jums, kas visp\u0101r ietilpst rekl\u0101mas j\u0113dzien\u0101.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Rekl\u0101ma ir <\/strong><strong>&#8230;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Jebkur\u0161 pazi\u0146ojums, kas veikts tirdzniec\u012bbas, uz\u0146\u0113m\u0113jdarb\u012bbas, amatniec\u012bbas vai br\u012bv\u0101s profesijas ietvaros ar m\u0113r\u0137i veicin\u0101t pre\u010du p\u0101rdo\u0161anu vai pakalpojumu snieg\u0161anu, tostarp nekustamo \u012bpa\u0161umu, ties\u012bbu un saist\u012bbu p\u0101rdo\u0161anu&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Tas noz\u012bm\u0113 jebkuru uz\u0146\u0113m\u0113ja pazi\u0146ojumu sav\u0101 k\u0101 tirgus pied\u0101v\u0101t\u0101ja lom\u0101 ar m\u0113r\u0137i veicin\u0101t savu p\u0101rdo\u0161anu.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sal\u012bdzino\u0161\u0101 rekl\u0101ma ir <\/strong><strong>&#8230;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Jebkura rekl\u0101ma, kas <strong>tie\u0161i<\/strong> vai <strong>netie\u0161i<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>padara atpaz\u012bstamu konkurentu vai<\/li>\n\n\n\n<li>preces vai pakalpojumus, ko pied\u0101v\u0101 konkurents,<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">padara <strong>atpaz\u012bstamu<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Tas ir gad\u012bjums, kad rekl\u0101mas dev\u0113js ar savu pazi\u0146ojumu tie\u0161i vai netie\u0161i <strong>atsaucas<\/strong> uz konkurentu vai t\u0101 pied\u0101v\u0101jumu t\u0101, ka to var <strong>identific\u0113t<\/strong> uzrun\u0101t\u0101s sabiedr\u012bbas grupas.<\/p>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas pie\u0146em\u0161anai nav nepiecie\u0161ama tie\u0161a cita uz\u0146\u0113m\u0113ja, t\u0101 pre\u010du vai pakalpojumu piemin\u0113\u0161ana. Pietiek, ja adres\u0101tu lokam kopum\u0101 ir iesp\u0113jams atpaz\u012bt konkurenta vai t\u0101 pied\u0101v\u0101juma identit\u0101ti. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wann-ist-vergleichende-werbung-zulassig\">Kad sal\u012bdzino\u0161\u0101 rekl\u0101ma ir pie\u013caujama?<\/h2>\n\n<p class=\"wp-block-paragraph\">T\u0101 ir pie\u013caujama, ja <strong>&#8230;<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-den-anderen-unternehmer-oder-sein-angebot-nicht-herabsetzt-oder-verunglimpft\"><strong>&#8230; t\u0101 nepazemina vai neapmelno citu uz\u0146\u0113m\u0113ju vai t\u0101 pied\u0101v\u0101jumu<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas mot\u012bvs, protams, bie\u017ei ietver zin\u0101mu noniecino\u0161u raksturu.<\/p>\n\n<p class=\"wp-block-paragraph\">Sava pied\u0101v\u0101juma slavin\u0101\u0161ana sal\u012bdzin\u0101jum\u0101 ar konkurentu pied\u0101v\u0101jumiem ir konkurences b\u016btiska iez\u012bme.<\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r negod\u012bguma robe\u017eas tiek p\u0101rk\u0101ptas, ja sal\u012bdzino\u0161\u0101 rekl\u0101ma <strong>vairs nav lieti\u0161\u0137a<\/strong> un <strong>nav objekt\u012bvi p\u0101rbaud\u0101ma<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Ja rekl\u0101ma mazina konkurenta vai t\u0101 pied\u0101v\u0101juma reput\u0101ciju un nov\u0113rt\u0113jumu attiec\u012bgaj\u0101s sabiedr\u012bbas grup\u0101s (pazemo\u0161ana) vai pat tik t\u0101lu pazemina vi\u0146u vai vi\u0146a preces un pakalpojumus, ka tas ir nicin\u0101\u0161ana (apmelo\u0161ana), t\u0101 ir nepie\u013caujama. <\/p>\n\n<p class=\"wp-block-paragraph\">Piem\u0113ram, visp\u0101r\u0113ja noniecin\u0101\u0161ana, nevajadz\u012bga apkauno\u0161ana vai rekl\u0101mas ar agres\u012bv\u0101m tendenc\u0113m ir negod\u012bgas.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-nicht-das-verbot-der-rufausbeutung-verletzt\"><strong>&#8230; t\u0101 nep\u0101rk\u0101pj reput\u0101cijas izmanto\u0161anas aizliegumu<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Ja rekl\u0101mas dev\u0113js atsaucas uz citu uz\u0146\u0113mumu vai t\u0101 pied\u0101v\u0101jumu, lai izmantotu t\u0101 jau ieg\u016bto labo reput\u0101ciju tirg\u016b un t\u0101d\u0113j\u0101di p\u0101rnestu konkurenta uzman\u012bbu un reput\u0101ciju uz sevi un saviem pakalpojumiem, vi\u0146\u0161 r\u012bkojas negod\u012bgi.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101da reput\u0101cijas izmanto\u0161ana, piem\u0113ram, notika, p\u0101rdodot paz\u012bstamu luksusa smar\u017eu imit\u0101cijas. \u0160aj\u0101 gad\u012bjum\u0101 klientiem tika dota iesp\u0113ja atrast pied\u0101v\u0101t\u0101s smar\u017eas, izmantojot sal\u012bdzin\u0101juma sarakstu, kur\u0101 vien\u0101 pus\u0113 bija uzskait\u012bti ori\u0123in\u0101lie z\u012bmoli, bet otr\u0101 pus\u0113 \u2013 tiem atbilsto\u0161\u0101s imit\u0101cijas. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-nicht-irrefuhrend-ist\"><strong>&#8230; t\u0101 nav maldino\u0161a<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Visp\u0101r\u0113jais maldino\u0161as rekl\u0101mas aizliegums attiecas ar\u012b uz sal\u012bdzino\u0161\u0101s rekl\u0101mas jomu.<\/p>\n\n<p class=\"wp-block-paragraph\">Ja rekl\u0101ma var izrais\u012bt pirkuma l\u0113mumus, kurus adres\u0101ts cit\u0101di neb\u016btu pie\u0146\u0113mis, rekl\u0101ma ir maldino\u0161a un negod\u012bga.<\/p>\n\n<p class=\"wp-block-paragraph\">M\u0113raukla \u0161eit ir vid\u0113jais pat\u0113r\u0113t\u0101js un rekl\u0101mas kop\u0113j\u0101 iespaida nov\u0113rt\u0113jums.<\/p>\n\n<p class=\"wp-block-paragraph\">Piem\u0113ram, cenu sal\u012bdzin\u0101jumiem rekl\u0101mas nol\u016bkos j\u0101satur inform\u0101cija, kas nepiecie\u0161ama, lai pareizi atspogu\u013cotu kop\u0113jo iespaidu un nov\u0113rstu p\u0101rpratumus.<\/p>\n\n<p class=\"wp-block-paragraph\">Ja starp sal\u012bdzin\u0101tajiem pied\u0101v\u0101jumiem past\u0101v b\u016btiskas at\u0161\u0137ir\u012bbas, t\u0101s ir j\u0101izce\u013c.<\/p>\n\n<p class=\"wp-block-paragraph\">Ar\u012b inform\u0101cijas noklus\u0113\u0161ana var b\u016bt nepie\u013caujama maldin\u0101\u0161ana, ja t\u0101 var rad\u012bt nepareizu kop\u0113jo iespaidu.<\/p>\n\n<p class=\"wp-block-paragraph\">Piem\u0113ram, atsevi\u0161\u0137u mobilo sakaru tarifu sal\u012bdzin\u0101jums, kur\u0101 nav \u0146emtas v\u0113r\u0101 bezmaksas min\u016btes, p\u0101rk\u0101pj maldino\u0161as rekl\u0101mas aizliegumu, jo t\u0101s ir b\u016btiskas atsevi\u0161\u0137u pakalpojumu sniedz\u0113ju pied\u0101v\u0101juma sast\u0101vda\u013cas un var b\u016bt fundament\u0101las potenci\u0101lajiem pirkuma l\u0113mumiem.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBei Mehrdeutigkeit kommt die Unklarheitenregel zum Tragen: Der Werbende muss die f\u00fcr ihn ung\u00fcnstigste Interpretation gegen sich gelten lassen!\u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergleichbarkeit-der-waren-und-dienstleistungen-vorliegt\"><strong>&#8230; past\u0101v pre\u010du un pakalpojumu sal\u012bdzin\u0101m\u012bba<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzin\u0101taj\u0101m prec\u0113m vai pakalpojumiem j\u0101b\u016bt <strong>pietiekam\u0101 m\u0113r\u0101<\/strong> <strong>savstarp\u0113ji aizst\u0101jamiem<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Tas ir gad\u012bjums, ja tie ir paredz\u0113ti vienai un tai pa\u0161ai vajadz\u012bbai vai ar\u012b tiem ir viens un tas pats m\u0113r\u0137is. Tiem nav j\u0101b\u016bt identiskiem, bet tikai aizst\u0101jamiem p\u0113c to noz\u012bmes. <\/p>\n\n<p class=\"wp-block-paragraph\">Cenu sal\u012bdzin\u0101jumos tiek pras\u012bta visp\u0101r\u0113ja pre\u010du kvalitat\u012bva l\u012bdzv\u0113rt\u012bba, un b\u016btiskas at\u0161\u0137ir\u012bbas, piem\u0113ram, at\u0161\u0137ir\u012bgas izplat\u012b\u0161anas formas vai apr\u0113\u0137inu pamati, ir j\u0101atkl\u0101j.<\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di bulv\u0101ra av\u012bzes abon\u0113\u0161anas cenas nevar sal\u012bdzin\u0101t ar av\u012bzes cen\u0101m, kurai ir kvalitat\u012bvi augstv\u0113rt\u012bga inform\u0101cijas avota reput\u0101cija.<\/p>\n\n<p class=\"wp-block-paragraph\">Ja ir j\u0101sal\u012bdzina &#8220;no-name&#8221; produkts ar paz\u012bstama z\u012bmola produktu, tas princip\u0101 ir pie\u013caujams, kam\u0113r abi produkti ir savstarp\u0113ji aizst\u0101jami attiec\u012bb\u0101 uz to <strong>galveno lietder\u012bbu<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Principi\u0101la aizst\u0101jam\u012bba, piem\u0113ram, b\u016btu divu bri\u013c\u013cu sal\u012bdzin\u0101jum\u0101. <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r z\u012bmolu produktu luksusa raksturam ir sava, lai ar\u012b pak\u0101rtota, m\u0113r\u0137a noz\u012bme (dz\u012bvesstils, presti\u017es). Uz \u0161o at\u0161\u0137ir\u012bbu rekl\u0101mas dev\u0113jam ir j\u0101nor\u0101da, pat ja produkti b\u016btiski neat\u0161\u0137iras kvalit\u0101tes un citu \u012bpa\u0161\u012bbu zi\u0146\u0101. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-sich-nicht-uber-das-imitationsverbot-hinwegsetzt\"><strong>&#8230; t\u0101 nep\u0101rk\u0101pj imit\u0101cijas aizliegumu<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Ierobe\u017eoti ir sp\u0113k\u0101 ar\u012b imit\u0101cijas aizliegums. Ir pie\u013caujams apz\u012bm\u0113t savu pied\u0101v\u0101jumu k\u0101 l\u012bdzv\u0113rt\u012bgu konkurenta pied\u0101v\u0101jumam. <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r b\u016btu nepie\u013caujami, ja slavin\u0101\u0161ana p\u0101rsniegtu vienk\u0101r\u0161u atpaz\u012bstam\u012bbu un reklam\u0113tais produkts vid\u0113jam pat\u0113r\u0113t\u0101jam skaidri par\u0101d\u012btos k\u0101 konkurenta produkta atdarin\u0101jums vai imit\u0101cija (smar\u017eu sal\u012bdzin\u0101juma saraksti).<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-keine-verwechslungsgefahr-begrundet-wird\"><strong>&#8230; netiek rad\u012bts sajauk\u0161anas risks<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Rekl\u0101ma nedr\u012bkst rad\u012bt sajauk\u0161anas risku starp rekl\u0101mas dev\u0113ju un konkurentu, to aizsarg\u0101taj\u0101m pre\u010du z\u012bm\u0113m vai to prec\u0113m vai pakalpojumiem.<\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101tad pietiek ar t\u012bru risku, ka var\u0113tu notikt sajauk\u0161ana \u2013 faktiskai sajauk\u0161anai v\u0113l nav j\u0101b\u016bt notiku\u0161ai.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-der-objektivitatsgrundsatz-eingehalten-wird\"><strong>&#8230; tiek iev\u0113rots objektivit\u0101tes princips<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Tas ir gad\u012bjums, ja rekl\u0101ma &#8220;objekt\u012bvi sal\u012bdzina vienu vai vair\u0101kas b\u016btiskas, atbilsto\u0161as, p\u0101rbaud\u0101mas un rakstur\u012bgas \u0161o pre\u010du un pakalpojumu \u012bpa\u0161\u012bbas, kas var ietvert ar\u012b cenu&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u012b principa j\u0113ga ir dot iesp\u0113ju potenci\u0101lajiem klientiem sal\u012bdzin\u0101t pied\u0101v\u0101jumus uz <strong>objekt\u012bva pamata<\/strong> un pie\u0146emt uz to balst\u012btu pirkuma l\u0113mumu.<\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di rekl\u0101mai j\u0101b\u016bt vismaz <strong>p\u0101rbaud\u0101mam faktiskam kodolam<\/strong> un tai j\u0101b\u016bt <strong>lieti\u0161\u0137ai<\/strong>. T\u0101tad t\u0101 nedr\u012bkst satur\u0113t tikai subjekt\u012bvu v\u0113rt\u0113jumu. <\/p>\n\n<p class=\"wp-block-paragraph\">M\u0113raukla ar\u012b \u0161eit atkal ir tas, k\u0101 rekl\u0101ma par\u0101d\u0101s vid\u0113jam pat\u0113r\u0113t\u0101jam k\u0101 adres\u0101tam. Ar\u012b no vi\u0146a skatupunkta tiek v\u0113rt\u0113ts, kas konkr\u0113taj\u0101 gad\u012bjum\u0101 uzskat\u0101ms par b\u016btisku vai atbilsto\u0161u inform\u0101ciju, kas nepiecie\u0161ama pirkuma l\u0113mumam. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sie-sich-bei-waren-mit-ursprungsbezeichnung-auf-waren-mit-gleicher-bezeichnung-bezieht-champagnerklausel\"><strong>&#8230; attiec\u012bb\u0101 uz prec\u0113m ar izcelsmes nor\u0101di t\u0101 attiecas uz prec\u0113m ar t\u0101du pa\u0161u nor\u0101di \u2013 &#8220;\u0161ampanie\u0161a klauzula&#8221;<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Ja produktam ir izcelsmes nor\u0101de, to \u2013 princip\u0101 \u2013 dr\u012bkst sal\u012bdzin\u0101t tikai ar t\u0101diem produktiem, kuriem ir t\u0101da pati izcelsmes nor\u0101de.<\/p>\n\n<p class=\"wp-block-paragraph\">Bet: Ja tiek iev\u0113rotas p\u0101r\u0113j\u0101s pras\u012bbas, kas izvirz\u012btas sal\u012bdzino\u0161ajai rekl\u0101mai, ar\u012b produktu bez izcelsmes nor\u0101des var sal\u012bdzin\u0101t ar produktu ar izcelsmes nor\u0101di \u2013 piem\u0113ram, \u0161ampanieti.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160ie principi attiecas ar\u012b uz <strong>sist\u0113mu sal\u012bdzin\u0101jumiem<\/strong>, kuros konkurents nav tie\u0161i nosaukts, bet noteiktas ra\u017eo\u0161anas, iepirk\u0161anas vai izplat\u012b\u0161anas sist\u0113mas tiek sal\u012bdzin\u0101tas t\u0101d\u0101 veid\u0101, ka past\u0101v atsauce uz konkurenta sniegumiem.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-welche-rechtsfolgen-drohen-bei-einem-verstoss-gegen-diese-regelungen\">K\u0101das juridisk\u0101s sekas draud par \u0161o noteikumu p\u0101rk\u0101p\u0161anu?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/partrauksanas-prasiba\/\"><\/a><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/partrauksanas-prasiba\/\">Pras\u012bba par aizliegumu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/prasiba-par-zaudejumu-atlidzibu\/\"><\/a><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/prasiba-par-zaudejumu-atlidzibu\/\">Pras\u012bba par zaud\u0113jumu atl\u012bdz\u012bbu<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-wichtige-punkte\">Svar\u012bgi punkti<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Sal\u012bdzino\u0161\u0101 rekl\u0101ma princip\u0101 ir at\u013cauta, kam\u0113r t\u0101 iev\u0113ro noteiktus noteikumus<\/li>\n\n\n\n<li>Rekl\u0101ma ir jebkur\u0161 uz\u0146\u0113m\u0113ja pazi\u0146ojums sav\u0101 k\u0101 tirgus pied\u0101v\u0101t\u0101ja funkcij\u0101 ar m\u0113r\u0137i veicin\u0101t savu p\u0101rdo\u0161anu<\/li>\n\n\n\n<li>Rekl\u0101ma ir sal\u012bdzino\u0161a, ja past\u0101v tie\u0161a vai netie\u0161a identific\u0113jo\u0161a atsauce uz citu konkurentu vai t\u0101 prec\u0113m vai pakalpojumiem<\/li>\n\n\n\n<li>Sal\u012bdzino\u0161\u0101 rekl\u0101ma ir at\u013cauta,<\/li>\n\n\n\n<li>ja t\u0101 nepazemina vai neapmelno citus uz\u0146\u0113m\u0113jus,<\/li>\n\n\n\n<li>neizmanto negod\u012bg\u0101 veid\u0101 citu reput\u0101ciju,<\/li>\n\n\n\n<li>nav maldino\u0161a,<\/li>\n\n\n\n<li>past\u0101v visp\u0101r\u0113ja pre\u010du vai pakalpojumu sal\u012bdzin\u0101m\u012bba,<\/li>\n\n\n\n<li>nav neat\u013cautas imit\u0101cijas,<\/li>\n\n\n\n<li>nerada sajauk\u0161anas risku un<\/li>\n\n\n\n<li>tiek iev\u0113rots objektivit\u0101tes princips<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Ar sal\u012bdzino\u0161o rekl\u0101mu uz\u0146\u0113m\u0113js sav\u0101 rekl\u0101m\u0101 tie\u0161i vai netie\u0161i atsaucas uz konkurentu, t\u0101 prec\u0113m vai pakalpojumiem un veido sal\u012bdzin\u0101jumu ar savu pied\u0101v\u0101jumu. Sal\u012bdzino\u0161\u0101 rekl\u0101ma veicina konkurenci un rada p\u0101rredzam\u012bbu pat\u0113r\u0113t\u0101jiem. &#8230;","protected":false},"author":1,"featured_media":0,"parent":57910,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1283],"tags":[],"class_list":["post-66128","page","type-page","status-publish","hentry","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Ar sal\u012bdzino\u0161o rekl\u0101mu uz\u0146\u0113m\u0113js sav\u0101 rekl\u0101m\u0101 tie\u0161i vai netie\u0161i atsaucas uz konkurentu, t\u0101 prec\u0113m vai pakalpojumiem un veido sal\u012bdzin\u0101jumu ar savu pied\u0101v\u0101jumu. Sal\u012bdzino\u0161\u0101 rekl\u0101ma veicina konkurenci un rada p\u0101rredzam\u012bbu pat\u0113r\u0113t\u0101jiem. ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/66128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=66128"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/66128\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=66128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=66128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=66128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}