{"id":65795,"date":"2022-12-23T09:45:39","date_gmt":"2022-12-23T08:45:39","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/cenu-markesanas-likums\/"},"modified":"2025-11-26T03:38:46","modified_gmt":"2025-11-26T02:38:46","slug":"cenu-markesanas-likums","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/","title":{"rendered":"Cenu mar\u0137\u0113\u0161anas likums"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-preisauszeichnungsgesetz\">Cenu mar\u0137\u0113\u0161anas likums<\/h2>\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Satura r\u0101d\u012bt\u0101js<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-preisauszeichnungsgesetz\" level=\"2\">Cenu mar\u0137\u0113\u0161anas likums<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-angabe-von-preisermassigungen-im-webshop-und-im-stationaren-vertrieb\" level=\"2\">Cenu samazin\u0101jumu nor\u0101d\u012b\u0161ana interneta veikal\u0101 un stacion\u0101raj\u0101 tirdzniec\u012bb\u0101<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-was-ist-zweck-des-preisauszeichnungsgesetzes\" level=\"2\">K\u0101ds ir Cenu mar\u0137\u0113\u0161anas likuma m\u0113r\u0137is?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-fur-wen-gilt-die-neue-regelung-des-9a-prag\" level=\"2\">Uz ko attiecas jaunais PrAG 9.a panta regul\u0113jums?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-was-ist-eine-preisermassigung-im-sinn-des-9a-prag\" level=\"2\">Kas ir cenu samazin\u0101jums PrAG 9.a panta izpratn\u0113?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-fallt-die-werbung-mit-einer-gegenuberstellung-zu-einer-unverbindlichen-preisempfehlung-uvp-preise-in-den-anwendungsbereich-des-9a-prag\" level=\"2\">Vai rekl\u0101ma, sal\u012bdzinot ar ieteicamo mazumtirdzniec\u012bbas cenu (IMT cenas), ietilpst PrAG 9.a panta piem\u0113ro\u0161anas jom\u0101?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-was-ist-konkret-bei-der-werbung-mit-der-bekanntgabe-einer-preisermassigung-anzugeben\" level=\"2\">Kas konkr\u0113ti j\u0101nor\u0101da, reklam\u0113jot cenu samazin\u0101jumu?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-in-welcher-form-hat-die-angabe-des-vormals-niedrigsten-preises-zu-erfolgen\" level=\"2\">K\u0101d\u0101 form\u0101 j\u0101nor\u0101da iepriek\u0161 zem\u0101k\u0101 cena?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-wie-ist-bei-schrittweiser-preisermassigung-vorzugehen\" level=\"2\">K\u0101 r\u012bkoties pak\u0101peniskas cenu samazin\u0101\u0161anas gad\u012bjum\u0101?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/cenu-markesanas-likums\/#h-welche-folgen-drohen-bei-verstoss-gegen-die-regelung-des-9a-prag\" level=\"2\">K\u0101das sekas draud par PrAG 9.a panta regul\u0113juma p\u0101rk\u0101p\u0161anu?<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-angabe-von-preisermassigungen-im-webshop-und-im-stationaren-vertrieb\"><strong>Cenu samazin\u0101jumu nor\u0101d\u012b\u0161ana interneta veikal\u0101 un stacion\u0101raj\u0101 tirdzniec\u012bb\u0101<\/strong><\/h2>\n\n<p>Cenu samazin\u0101jumu reklam\u0113\u0161ana ir popul\u0101rs l\u012bdzeklis produkta p\u0101rdo\u0161anas apjomu palielin\u0101\u0161anai. Tom\u0113r \u012bpa\u0161i B2C tirdzniec\u012bb\u0101 ir j\u0101iev\u0113ro oblig\u0101t\u0101s ties\u012bbu aktu pras\u012bbas attiec\u012bb\u0101 uz cenu mar\u0137\u0113\u0161anu: Austrij\u0101 Cenu mar\u0137\u0113\u0161anas likums (PrAG) jo \u012bpa\u0161i regul\u0113 cenu nor\u0101d\u012b\u0161anas priek\u0161noteikumus. \u0160is likums nesen tika groz\u012bts, \u012bstenojot t\u0101 saukto ES Omnibus direkt\u012bvu ar Moderniz\u0101cijas direkt\u012bvas ievie\u0161anas likumu (MoRUG II), un tika ieviests praktiski \u0101rk\u0101rt\u012bgi svar\u012bgais PrAG 9.a panta regul\u0113jums, kur\u0101 ir atrodami noteikumi par cenu samazin\u0101jumu reklam\u0113\u0161anu.  <\/p>\n\n<p>\u0160aj\u0101 rakst\u0101 m\u0113s apl\u016bkosim pa\u0161laik sp\u0113k\u0101 eso\u0161os ties\u012bbu aktus, kas saist\u012bti ar cenu samazin\u0101jumu reklam\u0113\u0161anu interneta veikal\u0101 un stacion\u0101raj\u0101 tirdzniec\u012bb\u0101, \u0146emot v\u0113r\u0101 Cenu mar\u0137\u0113\u0161anas likuma groz\u012bjumus.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-zweck-des-preisauszeichnungsgesetzes\"><strong>K\u0101ds ir Cenu mar\u0137\u0113\u0161anas likuma m\u0113r\u0137is?<\/strong><\/h2>\n\n<p>Cenu mar\u0137\u0113\u0161anas noteikumu j\u0113ga un m\u0113r\u0137is ir nov\u0113rst pat\u0113r\u0113t\u0101ju maldin\u0101\u0161anu par pre\u010du cen\u0101m un cenu samazin\u0101jumiem. Ar faktiski prec\u012bzu un piln\u012bgu pat\u0113r\u0113t\u0101ju inform\u0101ciju ir paredz\u0113ts stiprin\u0101t pat\u0113r\u0113t\u0101ja st\u0101vokli, nodro\u0161inot cenu sal\u012bdzin\u0101\u0161anas iesp\u0113jas attiec\u012bb\u0101 pret tirdzniec\u012bbu un uz\u0146\u0113m\u0113jdarb\u012bbu, t\u0101d\u0113j\u0101di veicinot konkurenci. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fur-wen-gilt-die-neue-regelung-des-9a-prag\"><strong>Uz ko attiecas jaunais PrAG 9.a panta regul\u0113jums?<\/strong><\/h2>\n\n<p>Cenu mar\u0137\u0113\u0161anas likuma piem\u0113ro\u0161anas joma ir ierobe\u017eota ar B2C jomu, t.i., tas attiecas tikai uz uz\u0146\u0113m\u0113ju pied\u0101v\u0101jumiem, kas paredz\u0113ti pat\u0113r\u0113t\u0101jiem.<\/p>\n\n<p>Jaunais regul\u0113jums saist\u012bb\u0101 ar cenu samazin\u0101jumu reklam\u0113\u0161anu attiecas galvenok\u0101rt uz tirgot\u0101jiem gan tie\u0161saistes tirdzniec\u012bb\u0101, gan stacion\u0101raj\u0101 tirdzniec\u012bb\u0101. Noteikumi attiecas ar\u012b uz tirgot\u0101jiem \u0101rpus Eiropas Savien\u012bbas, ja to p\u0101rdo\u0161ana ir v\u0113rsta ar\u012b uz Eiropas Savien\u012bbu. <\/p>\n\n<p>Starpnieki, piem\u0113ram, tie\u0161saistes tirgus vietu operatori, ir iz\u0146emti no PrAG 9.a panta piem\u0113ro\u0161anas jomas, ja vien vi\u0146i pa\u0161i nedarbojas k\u0101 tirgot\u0101ji \u0161aj\u0101s platform\u0101s. Ar\u012b cenu sal\u012bdzin\u0101\u0161anas platformu operatori nav iek\u013cauti regul\u0113juma piem\u0113ro\u0161anas jom\u0101. PrAG 9.a panta regul\u0113jums par cenu samazin\u0101jumu reklam\u0113\u0161anu attiecas tikai uz pre\u010du p\u0101rdo\u0161anu, nevis uz pakalpojumu un digit\u0101l\u0101 satura pied\u0101v\u0101jumiem. Turkl\u0101t ir iz\u0146\u0113mumi \u0101tri boj\u0101jo\u0161\u0101m prec\u0113m un prec\u0113m ar \u012bsu der\u012bguma termi\u0146u.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-preisermassigung-im-sinn-des-9a-prag\"><strong>Kas ir cenu samazin\u0101jums PrAG 9.a panta izpratn\u0113?<\/strong><\/h2>\n\n<p>Cenu samazin\u0101juma pazi\u0146o\u0161ana PrAG 9.a panta izpratn\u0113 ir rekl\u0101mas pazi\u0146ojums, ar kuru tiek pazi\u0146ots, ka prece tagad tiek pied\u0101v\u0101ta par l\u0113t\u0101ku cenu nek\u0101 iepriek\u0161. Cenu samazin\u0101jums j\u0101nor\u0101da summ\u0101s vai procentos. <\/p>\n\n<p>Cenu sal\u012bdzin\u0101jumi ar citiem uz\u0146\u0113mumiem, visp\u0101r\u012bgi rekl\u0101mas pazi\u0146ojumi, piem\u0113ram, \u201clab\u0101k\u0101 cena\u201d, apjoma atlaides vai kuponi, neietilpst PrAG 9.a panta piem\u0113ro\u0161anas jom\u0101. Tom\u0113r tiek nor\u0101d\u012bts, ka \u0161\u0101dos rekl\u0101mas pas\u0101kumos \u012bpa\u0161i j\u0101iev\u0113ro attiec\u012bgie konkurences ties\u012bbu noteikumi. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallt-die-werbung-mit-einer-gegenuberstellung-zu-einer-unverbindlichen-preisempfehlung-uvp-preise-in-den-anwendungsbereich-des-9a-prag\"><strong>Vai rekl\u0101ma, sal\u012bdzinot ar ieteicamo mazumtirdzniec\u012bbas cenu (IMT cenas), ietilpst PrAG 9.a panta piem\u0113ro\u0161anas jom\u0101?<\/strong><\/h2>\n\n<p>Cenu sal\u012bdzin\u0101jumi ar ieteicamaj\u0101m mazumtirdzniec\u012bbas cen\u0101m ietilpst PrAG 9.a panta piem\u0113ro\u0161anas jom\u0101, ja sal\u012bdzin\u0101jums ir saist\u012bts ar cenu samazin\u0101juma pazi\u0146o\u0161anu. Tas ir, piem\u0113ram, gad\u012bjum\u0101, ja ieteicam\u0101 mazumtirdzniec\u012bbas cena tiek p\u0101rsv\u012btrota vai reklam\u0113jot ar formul\u0113jumu \u201ciepriek\u0161 IMT 19,99 \u20ac, tagad tikai 14,99 \u20ac\u201d. <\/p>\n\n<p>T\u0101d\u0113j\u0101di katr\u0101 atsevi\u0161\u0137\u0101 gad\u012bjum\u0101 ir j\u0101izlemj, vai rekl\u0101ma ar ieteicamaj\u0101m mazumtirdzniec\u012bbas cen\u0101m ir saist\u012bta ar cenu samazin\u0101juma pazi\u0146o\u0161anu. Ja t\u0101, tad ir j\u0101izpilda PrAG 9.a panta pras\u012bbas. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-konkret-bei-der-werbung-mit-der-bekanntgabe-einer-preisermassigung-anzugeben\"><strong>Kas konkr\u0113ti j\u0101nor\u0101da, reklam\u0113jot cenu samazin\u0101jumu?<\/strong><\/h2>\n\n<p>PrAG 9.a panta regul\u0113jums paredz, ka, pazi\u0146ojot par cenu samazin\u0101jumu, papildus pa\u0161reiz\u0113jai cenai j\u0101nor\u0101da zem\u0101k\u0101 cena, kas vismaz vienu reizi p\u0113d\u0113jo 30 dienu laik\u0101 pirms cenu samazin\u0101juma tika pied\u0101v\u0101ta taj\u0101 pa\u0161\u0101 tirdzniec\u012bbas kan\u0101l\u0101. Iepriek\u0161 zem\u0101k\u0101s cenas nor\u0101d\u012b\u0161ana j\u0101veic taj\u0101 pa\u0161\u0101 rekl\u0101mas medij\u0101, kur\u0101 tiek pazi\u0146ots par cenu samazin\u0101jumu (druk\u0101, tie\u0161saist\u0113, radio, TV, pa\u0161\u0101 stacion\u0101raj\u0101 tirdzniec\u012bb\u0101). <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-in-welcher-form-hat-die-angabe-des-vormals-niedrigsten-preises-zu-erfolgen\"><strong>K\u0101d\u0101 form\u0101 j\u0101nor\u0101da iepriek\u0161 zem\u0101k\u0101 cena?<\/strong><\/h2>\n\n<p>Likums s\u012bki neregul\u0113, k\u0101d\u0101 form\u0101 j\u0101nor\u0101da iepriek\u0161 zem\u0101k\u0101 cena. No Cenu nor\u0101d\u012b\u0161anas direkt\u012bvas 4. panta izriet, ka cenu nor\u0101dei jebkur\u0101 gad\u012bjum\u0101 j\u0101b\u016bt viegli salas\u0101mai un attiecin\u0101mai uz vid\u0113ji v\u0113r\u012bgu pat\u0113r\u0113t\u0101ju. M\u016bsupr\u0101t, nav pie\u013caujami, piem\u0113ram, vertik\u0101li uzraksti, \u013coti mazi, neizlas\u0101mi uzraksti, k\u0101 ar\u012b mediju p\u0101rtraukumi.  <\/p>\n\n<p>M\u0113s iesak\u0101m cenu nor\u0101des interneta veikal\u0101 izvietot tie\u0161i uz produkta lapas un attiecin\u0101mi uz konkr\u0113to produktu. Nav ieteicams, piem\u0113ram, cenu nor\u0101di izvietot k\u0101jen\u0113. <\/p>\n\n<p>Savuk\u0101rt nav nepiecie\u0161ams nor\u0101d\u012bt, cik ilgi iepriek\u0161 zem\u0101k\u0101 cena tika piepras\u012bta.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-ist-bei-schrittweiser-preisermassigung-vorzugehen\"><strong>K\u0101 r\u012bkoties pak\u0101peniskas cenu samazin\u0101\u0161anas gad\u012bjum\u0101?<\/strong><\/h2>\n\n<p>Ja cenu samazin\u0101jums tiek veikts pak\u0101peniski, nep\u0101rtraukti \u012bstenojot cenu samazin\u0101jumu \u2013 t.i., bez cenas paaugstin\u0101\u0161anas \u2013 j\u0101nor\u0101da t\u0101 cena, kas tika piepras\u012bta par attiec\u012bgo produktu pirms pak\u0101penisk\u0101 cenu samazin\u0101juma s\u0101kuma. Tas ir \u012bpa\u0161i svar\u012bgi sezonas pre\u010du un izp\u0101rdo\u0161anu gad\u012bjum\u0101. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-welche-folgen-drohen-bei-verstoss-gegen-die-regelung-des-9a-prag\"><strong>K\u0101das sekas draud par PrAG 9.a panta regul\u0113juma p\u0101rk\u0101p\u0161anu?<\/strong><\/h2>\n\n<p>P\u0101rk\u0101pjot PrAG, draud administrat\u012bvais sods saska\u0146\u0101 ar PrAG 15. pantu.<\/p>\n\n<p>No otras puses, past\u0101v ar\u012b iesp\u0113ja celt pras\u012bbu aizsardz\u012bbas asoci\u0101cijai vai konkurentiem par UWG 1. panta p\u0101rk\u0101pumu (ties\u012bbu p\u0101rk\u0101puma gad\u012bjums).<\/p>\n","protected":false},"excerpt":{"rendered":"Cenu mar\u0137\u0113\u0161anas likums Cenu samazin\u0101jumu nor\u0101d\u012b\u0161ana interneta veikal\u0101 un stacion\u0101raj\u0101 tirdzniec\u012bb\u0101 Cenu samazin\u0101jumu reklam\u0113\u0161ana ir popul\u0101rs l\u012bdzeklis produkta p\u0101rdo\u0161anas apjomu palielin\u0101\u0161anai. Tom\u0113r \u012bpa\u0161i B2C tirdzniec\u012bb\u0101 ir j\u0101iev\u0113ro oblig\u0101t\u0101s ties\u012bbu aktu &#8230;","protected":false},"author":1,"featured_media":0,"parent":57910,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1283],"tags":[],"class_list":["post-65795","page","type-page","status-publish","hentry","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Cenu mar\u0137\u0113\u0161anas likums Cenu samazin\u0101jumu nor\u0101d\u012b\u0161ana interneta veikal\u0101 un stacion\u0101raj\u0101 tirdzniec\u012bb\u0101 Cenu samazin\u0101jumu reklam\u0113\u0161ana ir popul\u0101rs l\u012bdzeklis produkta p\u0101rdo\u0161anas apjomu palielin\u0101\u0161anai. Tom\u0113r \u012bpa\u0161i B2C tirdzniec\u012bb\u0101 ir j\u0101iev\u0113ro oblig\u0101t\u0101s ties\u012bbu aktu ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/65795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=65795"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/65795\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=65795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=65795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=65795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}