{"id":61650,"date":"2020-08-02T19:52:15","date_gmt":"2020-08-02T17:52:15","guid":{"rendered":"https:\/\/harlander-partner.eu\/precu-zimju-tiesibas\/pozicijas-precu-zime\/"},"modified":"2025-11-26T02:09:50","modified_gmt":"2025-11-26T01:09:50","slug":"pozicijas-precu-zime","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/precu-zimju-tiesibas\/pozicijas-precu-zime\/","title":{"rendered":"Poz\u012bcijas pre\u010du z\u012bme"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Poz\u012bcijas pre\u010du z\u012bmes<\/h2><ul><li><a href=\"#h-positionsmarken\" data-level=\"2\">Poz\u012bcijas pre\u010du z\u012bmes<\/a><\/li><li><a href=\"#h-darstellung-im-markenregister\" data-level=\"2\">Att\u0113lojums pre\u010du z\u012bmju re\u0123istr\u0101<\/a><\/li><li><a href=\"#h-positionierung-auf-unterschiedlichen-waren\" data-level=\"2\">Pozicion\u0113\u0161ana uz da\u017e\u0101d\u0101m prec\u0113m<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">At\u0161\u0137irtsp\u0113ja<\/a><\/li><li><a href=\"#h-verhaltnis-zu-anderen-markenarten\" data-level=\"2\">Attiec\u012bbas ar citiem pre\u010du z\u012bmju veidiem<\/a><\/li><li><a href=\"#h-beispiele-fur-positionsmarken\" data-level=\"2\">Poz\u012bcijas pre\u010du z\u012bmju piem\u0113ri<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Citi pre\u010du z\u012bmju veidi<\/a><\/li><li><a href=\"#h-kosten-einer-positionsmarke\" data-level=\"2\">Poz\u012bcijas pre\u010du z\u012bmes izmaksas<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-positionsmarken\">Poz\u012bcijas pre\u010du z\u012bmes<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Poz\u012bcijas pre\u010du z\u012bme<\/strong> ir <a href=\"https:\/\/harlander-partner.eu\/lv\/precu-zimju-tiesibas\/precu-zimju-veidi\/\">pre\u010du z\u012bmes veids<\/a>, kas pieprasa nemain\u012bgu pozicion\u0113\u0161anu uz mar\u0137\u0113taj\u0101m prec\u0113m. Poz\u012bcijas pre\u010du z\u012bmes re\u0123istr\u0101cija ir iev\u0113rojami sare\u017e\u0123\u012bt\u0101ka nek\u0101 citu pre\u010du z\u012bmju veidu re\u0123istr\u0101cija. <\/p>\n\n<p class=\"wp-block-paragraph\">Poz\u012bcijas pre\u010du z\u012bmi veido divi komponenti: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>apz\u012bm\u0113jums, piem\u0113ram, v\u0101rds, att\u0113ls vai kr\u0101sa<\/li>\n\n\n\n<li>apz\u012bm\u0113juma pozicion\u0113\u0161ana vienm\u0113r nemain\u012bg\u0101 viet\u0101, vien\u0101d\u0101 form\u0101 un izm\u0113r\u0101 vai vismaz izm\u0113ru attiec\u012bb\u0101 uz pre\u010du z\u012bmes \u012bpa\u0161nieka prec\u0113m (vai uz preces da\u013cas). Pozicion\u0113\u0161ana t\u0101d\u0113j\u0101di ir poz\u012bcijas pre\u010du z\u012bmes fiks\u0113ta sast\u0101vda\u013ca.  <\/li>\n<\/ol>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-darstellung-im-markenregister\">Att\u0113lojums pre\u010du z\u012bmju re\u0123istr\u0101<\/h2>\n\n<p class=\"wp-block-paragraph\">Poz\u012bcijas pre\u010du z\u012bmes att\u0113lojums parasti notiek ar skici, no kuras redzami visi elementi. Pati prece skic\u0113 \u013coti bie\u017ei tiek att\u0113lota ar punkt\u0113tu l\u012bniju, lai vizu\u0101li atdal\u012btu preci un pozicion\u0113to pre\u010du z\u012bmi. Turkl\u0101t daudzos gad\u012bjumos ir oblig\u0101ti nepiecie\u0161ams tekstu\u0101ls apraksts.  <\/p>\n\n<p class=\"wp-block-paragraph\">Poz\u012bcijas pre\u010du z\u012bmes att\u0113lojumam un aprakstam j\u0101satur \u0161\u0101da inform\u0101cija:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>pre\u010du z\u012bmes forma<\/li>\n\n\n\n<li>pozicion\u0113\u0161anas vieta<\/li>\n\n\n\n<li>pre\u010du z\u012bmes izm\u0113rs vai izm\u0113ru attiec\u012bba<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"h-positionierung-auf-unterschiedlichen-waren\">Pozicion\u0113\u0161ana uz da\u017e\u0101d\u0101m prec\u0113m<\/h2>\n\n<p class=\"wp-block-paragraph\">Ja poz\u012bcijas pre\u010du z\u012bme tiek izmantota uz da\u017e\u0101d\u0101m prec\u0113m, tas ir j\u0101\u0146em v\u0113r\u0101, veidojot skici un aprakstu.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">At\u0161\u0137irtsp\u0113ja<\/h2>\n\n<p class=\"wp-block-paragraph\">T\u0101pat k\u0101 jebkuram citam <a href=\"https:\/\/harlander-partner.eu\/lv\/precu-zimju-tiesibas\/precu-zimju-veidi\/\">pre\u010du z\u012bmes veidam<\/a>, poz\u012bcijas pre\u010du z\u012bmei ir j\u0101piem\u012bt at\u0161\u0137ir\u012bbas sp\u0113jai. Lai nov\u0113rt\u0113tu poz\u012bcijas pre\u010du z\u012bmju at\u0161\u0137ir\u012bbas sp\u0113ju, nav j\u0101piem\u0113ro citi v\u0113rt\u0113\u0161anas krit\u0113riji nek\u0101 cit\u0101m pre\u010du z\u012bmju form\u0101m. Jebkura, pat v\u0101j\u0101k\u0101 at\u0161\u0137ir\u012bbas sp\u0113ja ir pietiekama pre\u010du z\u012bmes re\u0123istr\u0101cijai.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ar\u012b tad, ja poz\u012bcijas pre\u010du z\u012bmes att\u0113la elementi, apskat\u012bti atsevi\u0161\u0137i, nav at\u0161\u0137ir\u012bgi, at\u0161\u0137ir\u012bbas sp\u0113ja var rasties, pozicion\u0113jot tos vienm\u0113r nemain\u012bg\u0101 viet\u0101 vien\u0101d\u0101 form\u0101 un izm\u0113r\u0101 uz preces. Pozicion\u0113\u0161ana t\u0101d\u0113j\u0101di ir j\u0101iek\u013cauj pre\u010du z\u012bmes at\u0161\u0137ir\u012bbas sp\u0113jas nov\u0113rt\u0113\u0161an\u0101. <\/p>\n\n<p class=\"wp-block-paragraph\">Nov\u0113rt\u0113jot at\u0161\u0137ir\u012bbas sp\u0113ju, iz\u0161\u0137iro\u0161i ir tas, vai pozicion\u0113tajam elementam piem\u012bt rakstur\u012bgas \u012bpa\u0161\u012bbas.<\/p>\n\n<p class=\"wp-block-paragraph\">Tas ir gad\u012bjum\u0101, ja pozicion\u0113tais elements attiec\u012bgo pre\u010du m\u0113r\u0137auditorijas vid\u0113j\u0101 pat\u0113r\u0113t\u0101ja skat\u012bjum\u0101 nav tikai tehniski funkcion\u0101ls un p\u0101rsniedz l\u012bdz\u012bgu pre\u010du parast\u0101s formas, piem\u0113ram, sarkanais elements v\u012brie\u0161u apavu z\u012bmola &#8220;Llyod&#8221; pap\u0113\u017eos.<\/p>\n\n<p class=\"wp-block-paragraph\">Rakstur\u012bga \u012bpa\u0161\u012bba nepast\u0101v, ja m\u0113r\u0137auditorijas vid\u0113jais pat\u0113r\u0113t\u0101js pozicion\u0113to elementu uztver tikai k\u0101 t\u012bru dekor\u0101ciju, piem\u0113ram, sarkanu \u0161uvi ap d\u017einsu aizmugures kabat\u0101m.<\/p>\n\n<p class=\"wp-block-paragraph\">Nov\u0113rt\u0113jot poz\u012bcijas pre\u010du z\u012bmes at\u0161\u0137ir\u012bbas sp\u0113ju, da\u017e\u0101du pre\u010du z\u012bmju re\u0123istru prakse uzr\u0101da iev\u0113rojamas at\u0161\u0137ir\u012bbas. Eiropas Savien\u012bbas Pre\u010du z\u012bmju birojs poz\u012bcijas pre\u010du z\u012bmes parasti re\u0123istr\u0113 tikai intens\u012bvas lieto\u0161anas gad\u012bjum\u0101. Nacion\u0101lo pre\u010du z\u012bmju biroju re\u0123istr\u0101cijas prakse ir iev\u0113rojami liber\u0101l\u0101ka. Tas ir j\u0101\u0146em v\u0113r\u0101, izv\u0113loties pareizo strat\u0113\u0123iju.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-markenarten\">Attiec\u012bbas ar citiem pre\u010du z\u012bmju veidiem<\/h2>\n\n<p class=\"wp-block-paragraph\">Princip\u0101 attiec\u012bbas starp poz\u012bcijas pre\u010du z\u012bm\u0113m un citiem pre\u010du z\u012bmju veidiem ir pl\u016bsto\u0161as. T\u0101 EST nol\u0113ma, ka poz\u012bcijas pre\u010du z\u012bme (grafisk\u0101 att\u0113lojuma d\u0113\u013c) vienm\u0113r ir ar\u012b att\u0113la pre\u010du z\u012bme. Otr\u0101di, att\u0113la pre\u010du z\u012bme var b\u016bt ar\u012b poz\u012bcijas pre\u010du z\u012bme. Liel\u0101kajai da\u013cai pre\u010du z\u012bmju ties\u012bbu jaut\u0101jumu nav svar\u012bgs izv\u0113l\u0113tais pre\u010du z\u012bmes veids, bet tikai pre\u010du z\u012bmes uztvere.   <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r, ja pozicion\u0113jamajam apz\u012bm\u0113jumam jau pa\u0161am par sevi piem\u012bt at\u0161\u0137ir\u012bbas sp\u0113ja, vispirms ir ieteicama re\u0123istr\u0101cija k\u0101 t\u012brai att\u0113la pre\u010du z\u012bmei. Poz\u012bcijas nor\u0101de \u0161aj\u0101 gad\u012bjum\u0101 rad\u012btu nevajadz\u012bgu aizsardz\u012bbas apjoma ierobe\u017eojumu un l\u012bdz ar to ar\u012b turpm\u0101ko izmanto\u0161anas iesp\u0113ju ierobe\u017eojumu. <\/p>\n\n<p class=\"wp-block-paragraph\">Poz\u012bcijas pre\u010du z\u012bme k\u0101 vien\u012bg\u0101 pre\u010du z\u012bme t\u0101d\u0113\u013c ir \u012bpa\u0161i lietder\u012bga, ja at\u0161\u0137ir\u012bbas sp\u0113ja rodas tikai ar pozicion\u0113\u0161anu. Otr\u0101di, vienm\u0113r vien\u0101das pozicion\u0113\u0161anas papildu paz\u012bme var pie\u0161\u0137irt papildu at\u0161\u0137ir\u012bbas sp\u0113ju jau v\u0101ji at\u0161\u0137ir\u012bgai pre\u010du z\u012bmei. \u0160aj\u0101 gad\u012bjum\u0101 papildu re\u0123istr\u0101cija k\u0101 poz\u012bcijas pre\u010du z\u012bme iev\u0113rojami uzlabotu pre\u010du z\u012bmes \u012bstenojam\u012bbu.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiele-fur-positionsmarken\">Poz\u012bcijas pre\u010du z\u012bmju piem\u0113ri<\/h2>\n\n<p class=\"wp-block-paragraph\">Zin\u0101mi poz\u012bcijas pre\u010du z\u012bmju piem\u0113ri ir <\/p>\n\n<ul class=\"wp-block-list\">\n<li>sarkan\u0101 sv\u012btra v\u012brie\u0161u apavu &#8220;Llyod&#8221; pap\u0113\u017ea apak\u0161pus\u0113<\/li>\n\n\n\n<li>adidas tr\u012bs sv\u012btru apz\u012bm\u0113jums<\/li>\n\n\n\n<li>Christian Louboutin apavu sarkan\u0101 zole<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u0101 poz\u012bcijas pre\u010du z\u012bme nav aizsarg\u0101ts<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Steiff&#8221; pl\u012b\u0161a rota\u013clietu poga aus\u012b<\/li>\n<\/ul>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Citi pre\u010du z\u012bmju veidi<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">V\u0101rdiskas pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Grafiskas pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Kombin\u0113tas pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Kr\u0101su pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D pre\u010du z\u012bmes \/ formas pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Poz\u012bcijas pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Raksta pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Ska\u0146u pre\u010du z\u012bmes \/ dzirdes pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Pavedienu pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologrammu pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Kust\u012bbu pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multivides pre\u010du z\u012bmes<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Citas pre\u010du z\u012bmes<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-positionsmarke\">Poz\u012bcijas pre\u010du z\u012bmes izmaksas<\/h2>\n\n<p class=\"wp-block-paragraph\">V\u0113laties re\u0123istr\u0113t poz\u012bcijas pre\u010du z\u012bmi? Tad esat non\u0101ku\u0161i pie \u012bstajiem! <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0101rskatu par izmaks\u0101m un nodev\u0101m atrad\u012bsiet m\u016bsu <a href=\"https:\/\/harlander-partner.eu\/lv\/precu-zimju-tiesibas\/precu-zimju-aizsardzibas-paketes\/\">pre\u010du z\u012bmju aizsardz\u012bbas pakotn\u0113s<\/a> ar fiks\u0113t\u0101m cen\u0101m.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Poz\u012bcijas pre\u010du z\u012bmes Poz\u012bcijas pre\u010du z\u012bme ir pre\u010du z\u012bmes veids, kas pieprasa nemain\u012bgu pozicion\u0113\u0161anu uz mar\u0137\u0113taj\u0101m prec\u0113m. Poz\u012bcijas pre\u010du z\u012bmes re\u0123istr\u0101cija ir iev\u0113rojami sare\u017e\u0123\u012bt\u0101ka nek\u0101 citu pre\u010du z\u012bmju veidu re\u0123istr\u0101cija. &#8230;","protected":false},"author":1,"featured_media":0,"parent":52567,"menu_order":88,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1101],"tags":[],"class_list":["post-61650","page","type-page","status-publish","hentry","category-precu-zimju-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Poz\u012bcijas pre\u010du z\u012bmes Poz\u012bcijas pre\u010du z\u012bme ir pre\u010du z\u012bmes veids, kas pieprasa nemain\u012bgu pozicion\u0113\u0161anu uz mar\u0137\u0113taj\u0101m prec\u0113m. Poz\u012bcijas pre\u010du z\u012bmes re\u0123istr\u0101cija ir iev\u0113rojami sare\u017e\u0123\u012bt\u0101ka nek\u0101 citu pre\u010du z\u012bmju veidu re\u0123istr\u0101cija. ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/61650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=61650"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/61650\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/52567"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=61650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=61650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=61650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}