{"id":60678,"date":"2019-12-16T14:08:00","date_gmt":"2019-12-16T13:08:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/tiessaistes-reklama\/"},"modified":"2026-01-21T08:28:14","modified_gmt":"2026-01-21T07:28:14","slug":"tiessaistes-reklama","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/tiessaistes-reklama\/","title":{"rendered":"Tie\u0161saistes rekl\u0101ma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tie\u0161saistes rekl\u0101mas tiesisko ietvaru veido E-komercijas likums. Tie\u0161saistes rekl\u0101ma ir jebkura tie\u0161saistes komunik\u0101cija, kuras m\u0113r\u0137is ir veicin\u0101t uz\u0146\u0113muma p\u0101rdo\u0161anu. <\/p>\n\n<p class=\"wp-block-paragraph\">K\u0101 rekl\u0101mas l\u012bdzek\u013ci cita starp\u0101 tiek izmantoti:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Baneru rekl\u0101mas:<\/strong> grafiski noform\u0113tas rekl\u0101mas vietas t\u012bmek\u013ca vietn\u0113, kas tiek izmantotas rekl\u0101mai;<\/li>\n\n\n\n<li><strong>Hipersaites:<\/strong> saite, kas tie\u0161i ved uz reklam\u0113t\u0101ja t\u012bmek\u013ca vietni;<\/li>\n\n\n\n<li><strong>Uznirsto\u0161ie logi:<\/strong> grafisks elements, kas par\u0101d\u0101s, tikl\u012bdz lietot\u0101js apmekl\u0113 t\u012bmek\u013ca vietni.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Rekl\u0101mas aizliegumi un ierobe\u017eojumi Austrij\u0101 attiecas ar\u012b uz internetu. Par rekl\u0101mas aizliegumiem un ierobe\u017eojumiem m\u0113s jau esam apl\u016bkoju\u0161i rakstos <a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/personu-un-ar-profesiju-saistiti-reklamas-ierobezojumi\/\">&#8220;Ar person\u0101m un profesij\u0101m saist\u012btie rekl\u0101mas ierobe\u017eojumi&#8221;<\/a>, <a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/reklamas-ierobezojumi-atseviskam-brivajam-profesijam\/\">&#8220;Rekl\u0101mas ierobe\u017eojumi atsevi\u0161\u0137\u0101m br\u012bvaj\u0101m profesij\u0101m&#8221;<\/a>, <a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/reklama-un-nepilngadigie\/\">&#8220;Rekl\u0101ma un nepilngad\u012bgie&#8221;<\/a>, <a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/reklama-un-politiki\/\">&#8220;Rekl\u0101ma un politi\u0137i&#8221;<\/a>, &#8220;Rekl\u0101ma druk\u0101tajos pla\u0161sazi\u0146as l\u012bdzek\u013cos&#8221; un <a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/tiesais-marketings\/\">&#8220;Tie\u0161\u0101 m\u0101rketinga&#8221;<\/a>. Tie neierobe\u017eoti attiecas ar\u012b uz tie\u0161saistes jomu. Tom\u0113r \u0161ai jomai ir ar\u012b papildu \u012bpatn\u012bbas.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-das-e-commerce-gesetz\">E-komercijas likums<\/h2>\n\n<p class=\"wp-block-paragraph\">Tie\u0161saistes vid\u0113 rekl\u0101mas un redakcion\u0101l\u0101 satura sajauk\u0161anas risks bie\u017ei vien ir liel\u0101ks nek\u0101 radio, kur rekl\u0101ma tiek p\u0101rraid\u012bta rekl\u0101mas blokos. Ar\u012b tie\u0161saist\u0113 ir skaidri j\u0101nor\u0101da, kad tas ir rekl\u0101ma. Pied\u0101v\u0101jumiem, piedev\u0101m un d\u0101van\u0101m j\u0101b\u016bt skaidri atpaz\u012bstam\u0101m, un nosac\u012bjumiem to izmanto\u0161anai j\u0101b\u016bt viegli pieejamiem. Ar\u012b loterij\u0101m j\u0101b\u016bt viegli atpaz\u012bstam\u0101m, un lietot\u0101jam j\u0101b\u016bt pieejai dal\u012bbas noteikumiem.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-medienrecht\">Mediju ties\u012bbas<\/h2>\n\n<p class=\"wp-block-paragraph\">Mediju likums ar\u012b nosaka tie\u0161saistes rekl\u0101mdev\u0113jiem mar\u0137\u0113t pazi\u0146ojumus, ieteikumus vai citus rakstus un zi\u0146ojumus, par kuru public\u0113\u0161anu ir samaks\u0101ts, k\u0101 &#8220;sludin\u0101jums&#8221;, &#8220;rekl\u0101ma&#8221; vai &#8220;apmaks\u0101ta publik\u0101cija&#8221;. <\/p>\n\n<p class=\"wp-block-paragraph\">L\u012bdz\u0101s druk\u0101tajiem medijiem Mediju likums atz\u012bst ar\u012b &#8220;periodiskos elektroniskos medijus&#8221;. Tie ir mediji, kas tiek p\u0101rraid\u012bti elektroniski (radio un telev\u012bzija), ir pieejami tie\u0161saist\u0113 (t\u012bmek\u013ca vietnes) vai par\u0101d\u0101s vismaz \u010detras reizes gad\u0101 l\u012bdz\u012bg\u0101 noform\u0113jum\u0101 (informat\u012bvie bi\u013ceteni). Ar\u012b tie\u0161saistes medijiem nepiecie\u0161ams impressums, un noteiktos apst\u0101k\u013cos tiem ir pien\u0101kums atkl\u0101t inform\u0101ciju. Vair\u0101k par impressuma un inform\u0101cijas atkl\u0101\u0161anas pien\u0101kumu lasiet rakst\u0101 &#8220;Rekl\u0101ma druk\u0101tajos pla\u0161sazi\u0146as l\u012bdzek\u013cos&#8221;.    <\/p>\n\n<p class=\"wp-block-paragraph\">No inform\u0101cijas atkl\u0101\u0161anas pien\u0101kuma ir atbr\u012bvotas tikai t\u0101 saukt\u0101s &#8220;maz\u0101s&#8221; t\u012bmek\u013ca vietnes. Ar t\u0101m likums saprot t\u0101das t\u012bmek\u013ca vietnes, kuru saturs nep\u0101rsniedz personisk\u0101s dz\u012bves sf\u0113ras att\u0113lojumu vai medija \u012bpa\u0161nieka prezent\u0101ciju. Turkl\u0101t &#8220;maz\u0101s&#8221; t\u012bmek\u013ca vietnes nedr\u012bkst ietekm\u0113t t\u012bmek\u013ca lietot\u0101ju viedok\u013ca veido\u0161anu. Ja \u0161ie krit\u0113riji netiek izpild\u012bti, t\u0101 ir &#8220;liela&#8221; t\u012bmek\u013ca vietne, kuras \u012bpa\u0161niekam ir pien\u0101kums atkl\u0101t inform\u0101ciju. Tie\u0161saistes laikraksts ir klasiskais &#8220;lielas&#8221; t\u012bmek\u013ca vietnes piem\u0113rs un t\u0101d\u0113\u013c tam ir pien\u0101kums atkl\u0101t inform\u0101ciju. Turpret\u012b pat kaisl\u012bgas blogeres mammas blogs ir &#8220;maza&#8221; t\u012bmek\u013ca vietne un t\u0101d\u0113j\u0101di ir atbr\u012bvots no inform\u0101cijas atkl\u0101\u0161anas pien\u0101kuma.     <\/p>\n","protected":false},"excerpt":{"rendered":"Tie\u0161saistes rekl\u0101mas tiesisko ietvaru veido E-komercijas likums. Tie\u0161saistes rekl\u0101ma ir jebkura tie\u0161saistes komunik\u0101cija, kuras m\u0113r\u0137is ir veicin\u0101t uz\u0146\u0113muma p\u0101rdo\u0161anu. K\u0101 rekl\u0101mas l\u012bdzek\u013ci cita starp\u0101 tiek izmantoti: Rekl\u0101mas aizliegumi un ierobe\u017eojumi &#8230;","protected":false},"author":1,"featured_media":0,"parent":57910,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1293,1283],"tags":[],"class_list":["post-60678","page","type-page","status-publish","hentry","category-e-komercijas-tiesibas","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Tie\u0161saistes rekl\u0101mas tiesisko ietvaru veido E-komercijas likums. Tie\u0161saistes rekl\u0101ma ir jebkura tie\u0161saistes komunik\u0101cija, kuras m\u0113r\u0137is ir veicin\u0101t uz\u0146\u0113muma p\u0101rdo\u0161anu. K\u0101 rekl\u0101mas l\u012bdzek\u013ci cita starp\u0101 tiek izmantoti: Rekl\u0101mas aizliegumi un ierobe\u017eojumi ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/60678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=60678"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/60678\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=60678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=60678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=60678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}