{"id":60369,"date":"2019-12-09T16:32:48","date_gmt":"2019-12-09T15:32:48","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/reklama-un-nepilngadigie\/"},"modified":"2026-06-05T23:44:53","modified_gmt":"2026-06-05T21:44:53","slug":"reklama-un-nepilngadigie","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/reklama-un-nepilngadigie\/","title":{"rendered":"Rekl\u0101ma un nepilngad\u012bgie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nepilngad\u012bgie ir \u012bpa\u0161i j\u0101aizsarg\u0101 attiec\u012bb\u0101 uz rekl\u0101mu. Austrij\u0101 gan ORF, gan priv\u0101t\u0101 radio likums, k\u0101 ar\u012b Audiovizu\u0101lo mediju pakalpojumu likums paredz skaidrus aizsardz\u012bbas noteikumus nepilngad\u012bgajiem. Piem\u0113ram, alkoholisko dz\u0113rienu rekl\u0101ma nedr\u012bkst b\u016bt tie\u0161i v\u0113rsta uz nepilngad\u012bgajiem. Rekl\u0101ma nepilngad\u012bgajiem nedr\u012bkst ietvert tie\u0161u aicin\u0101jumu ieg\u0101d\u0101ties un nedr\u012bkst tie\u0161i aicin\u0101t vec\u0101kus vai citas tre\u0161\u0101s personas ieg\u0101d\u0101ties. Kopum\u0101 j\u0101atz\u012bm\u0113, ka rekl\u0101ma nedr\u012bkst izmantot nepilngad\u012bgo nepieredzi.    <\/p>\n\n<p class=\"wp-block-paragraph\">Austrijas Rekl\u0101mas padome (\u00d6WR) ir neatkar\u012bga apvien\u012bbas &#8220;Biedr\u012bba rekl\u0101mas nozares pa\u0161kontrolei&#8221; instit\u016bcija un galvenok\u0101rt cen\u0161as nodro\u0161in\u0101t augstu atbild\u012bgas r\u012bc\u012bbas l\u012bmeni rekl\u0101m\u0101.<\/p>\n\n<p class=\"wp-block-paragraph\">Sav\u0101 pa\u0161ierobe\u017eojumu kodeks\u0101 t\u0101 ir izveidojusi \u012bpa\u0161us r\u012bc\u012bbas noteikumus rekl\u0101mai ar un nepilngad\u012bgajiem. Piem\u0113ram, rekl\u0101ma nedr\u012bkst att\u0113lot vardarb\u012bgu, agres\u012bvu vai antisoci\u0101lu uzved\u012bbu k\u0101 atdarin\u0101\u0161anas v\u0113rtu un nedr\u012bkst apdraud\u0113t b\u0113rnu gar\u012bgo labkl\u0101j\u012bbu. Rekl\u0101mai, kas ir tie\u0161i v\u0113rsta uz b\u0113rniem, j\u0101\u0146em v\u0113r\u0101 b\u0113rnu brieduma un pieredzes tr\u016bkums, t\u0101 nedr\u012bkst b\u016bt dzimumdiskrimin\u0113jo\u0161a un nedr\u012bkst satur\u0113t b\u0113rniem neatbilsto\u0161us produktus, piem\u0113ram, alkoholu vai tabaku.  <\/p>\n\n<h2 class=\"wp-block-heading\">Ietekm\u0113t\u0101ji un nepilngad\u012bgie<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0145emot v\u0113r\u0101 ietekm\u0113t\u0101ju arvien pieaugo\u0161o ietekmi, \u012bpa\u0161i uz b\u0113rniem un jaunie\u0161iem, Austrijas Rekl\u0101mas padome sav\u0101 kodeks\u0101 ir iek\u013c\u0101vusi ar\u012b &#8220;sp\u0113les noteikumus&#8221; ietekm\u0113t\u0101jiem.<\/p>\n\n<p class=\"wp-block-paragraph\">\u012apa\u0161a uzman\u012bba tiek piev\u0113rsta &#8220;vesel\u012bgam \u0137erme\u0146a veidam&#8221;, &#8220;diskrimin\u0101cijai un atstum\u0161anai saist\u012bb\u0101 ar psiholo\u0123isku un soci\u0101lu vardarb\u012bbu&#8221;, k\u0101 ar\u012b &#8220;aicin\u0101jumam ieg\u0101d\u0101ties reklam\u0113tos produktus&#8221;. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nav aicin\u0101juma ieg\u0101d\u0101ties:<\/strong> \u012apa\u0161i rekl\u0101m\u0101, kas ir tie\u0161i v\u0113rsta uz b\u0113rniem un jaunie\u0161iem, &#8220;nedr\u012bkst b\u016bt ac\u012bmredzams vai sl\u0113pts aicin\u0101jums ieg\u0101d\u0101ties reklam\u0113to produktu&#8221;. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vesel\u012bgs \u0137erme\u0146a veids:<\/strong> Ietekm\u0113t\u0101jiem savos rekl\u0101mas pas\u0101kumos ir j\u0101piev\u0113r\u0161 uzman\u012bba tam, lai neizmantotu pa\u0161bildes, fotoatt\u0113lus, videoklipus utt., kas &#8220;propagand\u0113 vesel\u012bbai kait\u012bgu uzved\u012bbu vai vesel\u012bbai kait\u012bgus \u0137erme\u0146a veidus, \u012bpa\u0161i attiec\u012bb\u0101 uz \u0137erme\u0146a svaru&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Diskrimin\u0101cija un atstum\u0161ana saist\u012bb\u0101 ar psiholo\u0123isku un soci\u0101lu vardarb\u012bbu:<\/strong> Ietekm\u0113t\u0101ji rekl\u0101m\u0101 nedr\u012bkst diskrimin\u0113t citus, tos apvainot, apdraud\u0113t vai rad\u012bt bailes. T\u0101d\u0113j\u0101di ir aizliegts ar\u012b t\u0101 sauktais &#8220;Pranking&#8221;, kur\u0101 k\u0101dam tiek izsp\u0113l\u0113ts joks, notikums tiek film\u0113ts un p\u0113c tam public\u0113ts internet\u0101. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101tad ar\u012b ietekm\u0113t\u0101jiem rekl\u0101mas ietvaros j\u0101iev\u0113ro piesardz\u012bba un j\u0101iev\u0113ro Austrijas Rekl\u0101mas padomes &#8220;sp\u0113les noteikumi&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Lasiet ar\u012b <a href=\"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/reklama-un-politiki\/\">&#8220;Rekl\u0101ma un politi\u0137i&#8221;<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Nepilngad\u012bgie ir \u012bpa\u0161i j\u0101aizsarg\u0101 attiec\u012bb\u0101 uz rekl\u0101mu. Austrij\u0101 gan ORF, gan priv\u0101t\u0101 radio likums, k\u0101 ar\u012b Audiovizu\u0101lo mediju pakalpojumu likums paredz skaidrus aizsardz\u012bbas noteikumus nepilngad\u012bgajiem. Piem\u0113ram, alkoholisko dz\u0113rienu rekl\u0101ma nedr\u012bkst &#8230;","protected":false},"author":1,"featured_media":0,"parent":57910,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1283],"tags":[],"class_list":["post-60369","page","type-page","status-publish","hentry","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Nepilngad\u012bgie ir \u012bpa\u0161i j\u0101aizsarg\u0101 attiec\u012bb\u0101 uz rekl\u0101mu. Austrij\u0101 gan ORF, gan priv\u0101t\u0101 radio likums, k\u0101 ar\u012b Audiovizu\u0101lo mediju pakalpojumu likums paredz skaidrus aizsardz\u012bbas noteikumus nepilngad\u012bgajiem. Piem\u0113ram, alkoholisko dz\u0113rienu rekl\u0101ma nedr\u012bkst ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/60369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=60369"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/60369\/revisions"}],"predecessor-version":[{"id":162267,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/60369\/revisions\/162267"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=60369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=60369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=60369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}