{"id":145940,"date":"2026-04-15T10:00:00","date_gmt":"2026-04-15T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/uwg-9-pants-atskiribas-zimju-launpratiga-izmantosana\/"},"modified":"2026-06-02T12:59:15","modified_gmt":"2026-06-02T10:59:15","slug":"uwg-9-pants-atskiribas-zimju-launpratiga-izmantosana","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/uwg-9-pants-atskiribas-zimju-launpratiga-izmantosana\/","title":{"rendered":"UWG 9. pants \u2013 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 9. pants<\/a> \u2013 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana<\/h2><ul><li><a href=\"#h-9-uwg-missbrauch-von-kennzeichen-eines-unternehmers\" data-level=\"2\">UWG 9. pants \u2013 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana<\/a><\/li><li><a href=\"#h-bedeutung-des-kennzeichenschutzes-nach-9-uwg\" data-level=\"2\">At\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bbas noz\u012bme saska\u0146\u0101 ar UWG 9. pantu<\/a><ul><li><a href=\"#h-wirtschaftliche-funktion\" data-level=\"3\">Ekonomisk\u0101 funkcija<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zu-markenrecht-und-firmenrecht\" data-level=\"2\">No\u0161\u0137ir\u0161ana no pre\u010du z\u012bmju ties\u012bb\u0101m un firmu ties\u012bb\u0101m<\/a><ul><li><a href=\"#h-verhaltnis-zum-markenrecht\" data-level=\"3\">Attiec\u012bba pret pre\u010du z\u012bmju ties\u012bb\u0101m<\/a><\/li><li><a href=\"#h-verhaltnis-zum-firmenrecht\" data-level=\"3\">Attiec\u012bba pret firmu ties\u012bb\u0101m<\/a><\/li><\/ul><\/li><li><a href=\"#h-geschutzte-kennzeichen-im-sinne-des-nbsp-9-nbsp-uwg\" data-level=\"2\">Aizsarg\u0101t\u0101s at\u0161\u0137ir\u012bbas z\u012bmes UWG 9. panta izpratn\u0113<\/a><ul><li><a href=\"#h-direkt-geschutzte-kennzeichen\" data-level=\"3\">Tie\u0161i aizsarg\u0101t\u0101s at\u0161\u0137ir\u012bbas z\u012bmes<\/a><\/li><li><a href=\"#h-weitere-kennzeichenformen\" data-level=\"3\">Citi at\u0161\u0137ir\u012bbas z\u012bmju veidi<\/a><\/li><\/ul><\/li><li><a href=\"#h-schutzvoraussetzungen\" data-level=\"2\">Aizsardz\u012bbas priek\u0161noteikumi<\/a><ul><li><a href=\"#h-handeln-im-geschaftlichen-verkehr\" data-level=\"3\">R\u012bc\u012bba komercdarb\u012bb\u0101<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"3\">At\u0161\u0137ir\u012bbas sp\u0113ja<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Aprites atz\u012b\u0161ana<\/a><\/li><\/ul><\/li><li><a href=\"#h-missbrauch-von-kennzeichen-eines-unternehmens\" data-level=\"2\">Uz\u0146\u0113muma apz\u012bm\u0113juma \u013caunpr\u0101t\u012bga izmanto\u0161ana<\/a><ul><li><a href=\"#h-kennzeichenmassige-benutzung\" data-level=\"3\">At\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161ana<\/a><\/li><li><a href=\"#h-unbefugte-verwendung-fremder-kennzeichen\" data-level=\"3\">Sve\u0161u at\u0161\u0137ir\u012bbas z\u012bmju neat\u013cauta izmanto\u0161ana<\/a><\/li><li><a href=\"#h-verwechslungsgefahr-als-zentraler-massstab\" data-level=\"3\">Sajauk\u0161anas iesp\u0113jam\u012bba k\u0101 galvenais krit\u0113rijs<\/a><\/li><\/ul><\/li><li><a href=\"#h-formen-der-verwechslungsgefahr\" data-level=\"2\">Sajauk\u0161anas iesp\u0113jam\u012bbas veidi<\/a><ul><li><a href=\"#h-unmittelbare-verwechslungsgefahr\" data-level=\"3\">tie\u0161a sajauk\u0161anas iesp\u0113jam\u012bba<\/a><\/li><li><a href=\"#h-mittelbare-verwechslungsgefahr\" data-level=\"3\">netie\u0161a sajauk\u0161anas iesp\u0113jam\u012bba<\/a><\/li><li><a href=\"#h-gedankliche-verbindung-zwischen-unternehmen\" data-level=\"3\">asociat\u012bv\u0101 saikne starp uz\u0146\u0113mumiem<\/a><\/li><\/ul><\/li><li><a href=\"#h-sonderfall-domain-grabbing\" data-level=\"2\">\u012apa\u0161s gad\u012bjums: dom\u0113nu sagr\u0101b\u0161ana<\/a><\/li><li><a href=\"#h-rechtsfolgen-bei-einem-missbrauch-von-kennzeichen-eines-unternehmens\" data-level=\"2\">Tiesisk\u0101s sekas uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bgas izmanto\u0161anas gad\u012bjum\u0101<\/a><\/li><li><a href=\"#h-typische-fehler-und-risiken-fur-unternehmen-in-der-praxis\" data-level=\"2\">Tipiskas k\u013c\u016bdas un riski uz\u0146\u0113mumiem praks\u0113<\/a><ul><li><a href=\"#h-unzureichende-kennzeichenprufung\" data-level=\"3\">Nepietiekama at\u0161\u0137ir\u012bbas z\u012bmju p\u0101rbaude<\/a><\/li><li><a href=\"#h-risiko-bei-neugrundungen-und-rebranding\" data-level=\"3\">Risks jaunu uz\u0146\u0113mumu dibin\u0101\u0161anas un z\u012bmola mai\u0146as gad\u012bjum\u0101<\/a><\/li><\/ul><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-9-uwg-missbrauch-von-kennzeichen-eines-unternehmers\">UWG 9. pants \u2013 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Uz\u0146\u0113m\u0113ja at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana saska\u0146\u0101 ar <\/strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UWG<\/strong> <strong>9.<\/strong> <strong>pantu <\/strong><\/a><strong>aizsarg\u0101 uz\u0146\u0113muma ekonomisko identit\u0101ti pret sajauk\u0161anu un izmanto\u0161anu.<\/strong> Uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bm\u0113m, piem\u0113ram, <strong>v\u0101rdam, firmai vai \u012bpa\u0161am nosaukumam<\/strong>, ir milz\u012bga ekonomisk\u0101 v\u0113rt\u012bba, jo t\u0101s rada uztic\u012bbu un nodro\u0161ina atpaz\u012bstam\u012bbu. Tie\u0161i t\u0101d\u0113\u013c UWG 9. pants aizliedz cit\u0101m person\u0101m dar\u012bjumos izmantot l\u012bdz\u012bgu z\u012bmi, ja t\u0101d\u0113j\u0101di <strong>var rasties sajauk\u0161ana<\/strong>. Iz\u0161\u0137iro\u0161a noz\u012bme ir nevis pa\u0161ai z\u012bmes izmanto\u0161anai, bet gan tam, vai t\u0101 <strong>klientiem \u0161\u0137iet k\u0101 nor\u0101de uz izcelsmi<\/strong> un liek tiem tic\u0113t, ka pakalpojumi n\u0101k no s\u0101kotn\u0113j\u0101 uz\u0146\u0113muma vai ar to saist\u012bta uz\u0146\u0113muma. Aizsardz\u012bba darbojas tikai tad, ja <strong>ties\u012bg\u0101 persona z\u012bmi izmanto at\u013caut\u0101 veid\u0101<\/strong>, un t\u0101 mijiedarbojas ar citiem noteikumiem, piem\u0113ram, <strong>Pre\u010du z\u012bmju aizsardz\u012bbas likumu (MSchG), ties\u012bb\u0101m uz v\u0101rdu (ABGB) vai firmu ties\u012bb\u0101m (UGB)<\/strong>, turkl\u0101t re\u0123istr\u0113t\u0101m pre\u010du z\u012bm\u0113m prim\u0101ri tiek piem\u0113rots MSchG.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">UWG 9. pants \u2013 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana ir <strong>sve\u0161as uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmes, pre\u010du z\u012bmes vai l\u012bdz\u012bga apz\u012bm\u0113juma neat\u013cauta izmanto\u0161ana<\/strong> saimnieciskaj\u0101 aprit\u0113, ja t\u0101d\u0113j\u0101di rodas risks, ka klienti vai biznesa partneri sajauc uz\u0146\u0113muma, preces vai pakalpojuma komerci\u0101lo izcelsmi.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp\" alt=\"Sajauk\u0161anas iesp\u0113jam\u012bba, dom\u0113nu sagr\u0101b\u0161ana un at\u0161\u0137ir\u012bbas z\u012bmju p\u0101rk\u0101pumi: uzziniet, kad uz\u0146\u0113mumi ir aizsarg\u0101ti saska\u0146\u0101 ar UWG 9. pantu.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eAt\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bba s\u0101kas tur, kur z\u012bme klientiem k\u013c\u016bst par skaidru nor\u0101di uz uz\u0146\u0113mumu\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-des-kennzeichenschutzes-nach-9-uwg\">At\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bbas noz\u012bme saska\u0146\u0101 ar UWG 9. pantu<\/h2>\n\n<p class=\"wp-block-paragraph\">At\u0161\u0137ir\u012bbas z\u012bmes uz\u0146\u0113mumiem ir kas vair\u0101k nek\u0101 tikai nosaukumi vai logotipi. T\u0101s kalpo k\u0101 <strong>atpaz\u012bstam\u012bbas paz\u012bme konkurenc\u0113<\/strong> un \u013cauj klientiem viennoz\u012bm\u012bgi identific\u0113t produktus un pakalpojumus. Tie\u0161i \u0161eit izpau\u017eas UWG 9. pants: <strong>tas aizsarg\u0101 uz\u0146\u0113mumus pret to, ka citi uz\u0146\u0113mumi izmanto to at\u0161\u0137ir\u012bbas z\u012bmes t\u0101d\u0101 veid\u0101, kas rada sajauk\u0161anu.<\/strong>  <\/p>\n\n<p class=\"wp-block-paragraph\">B\u016bt\u012bb\u0101 runa ir par <strong>god\u012bgu konkurenci<\/strong>. Tam, kur\u0161 gadiem ilgi ir veidojis labu reput\u0101ciju, nevajadz\u0113tu risk\u0113t, ka k\u0101da tre\u0161\u0101 persona \u0161o reput\u0101ciju izmanto. Vienlaikus likums aizsarg\u0101 ar\u012b pat\u0113r\u0113t\u0101jus, jo vi\u0146i var <strong>pa\u013cauties uz pakalpojumu izcelsmi<\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wirtschaftliche-funktion\">Ekonomisk\u0101 funkcija<\/h3>\n\n<p class=\"wp-block-paragraph\">Svar\u012bg\u0101k\u0101 at\u0161\u0137ir\u012bbas z\u012bmes funkcija ir <strong>izcelsmes funkcija<\/strong>. T\u0101 \u013cauj klientiem piesaist\u012bt preces, pakalpojumus un uz\u0146\u0113mumus noteiktam pieg\u0101d\u0101t\u0101jam. At\u0161\u0137ir\u012bbas z\u012bmes rada atpaz\u012bstam\u012bbu un pal\u012bdz at\u0161\u0137irt da\u017e\u0101du uz\u0146\u0113mumu pied\u0101v\u0101jumus. Tie\u0161i \u0161\u012b piesaistes funkcija veido at\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bbas pamatu saska\u0146\u0101 ar UWG 9. pantu.   <\/p>\n\n<p class=\"wp-block-paragraph\">\u012apa\u0161i iedibin\u0101tiem uz\u0146\u0113mumiem rodas iev\u0113rojama priek\u0161roc\u012bba: <strong>at\u0161\u0137ir\u012bbas z\u012bme darbojas k\u0101 uztic\u012bbas enkurs.<\/strong> Jauniem pakalpojumu sniedz\u0113jiem \u0161\u012b uztic\u012bba vispirms ir j\u0101nopelna, savuk\u0101rt paz\u012bstami nosaukumi uzreiz nodro\u0161ina atpaz\u012bstam\u012bbu. <\/p>\n\n<p class=\"wp-block-paragraph\">Ja \u0161\u012bs izcelsmes funkcijas tr\u016bkst, nav aizsarg\u0101jamas at\u0161\u0137ir\u012bbas z\u012bmes. Klienti tad neatpaz\u012bst, no kura uz\u0146\u0113muma n\u0101k pied\u0101v\u0101jums. <\/p>\n\n<p class=\"wp-block-paragraph\">Jo sp\u0113c\u012bg\u0101k at\u0161\u0137ir\u012bbas z\u012bme ir paz\u012bstama tirg\u016b, jo liel\u0101ka ir t\u0101s aizsardz\u012bbas nepiecie\u0161am\u012bba. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-markenrecht-und-firmenrecht\">No\u0161\u0137ir\u0161ana no pre\u010du z\u012bmju ties\u012bb\u0101m un firmu ties\u012bb\u0101m<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>At\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bba saska\u0146\u0101 ar UWG 9.<\/strong> <strong>pantu<\/strong> <strong>nepast\u0101v izol\u0113ti, bet ir da\u013ca no pla\u0161\u0101kas aizsardz\u012bbas ties\u012bbu sist\u0113mas.<\/strong> Praks\u0113 galvenok\u0101rt p\u0101rkl\u0101jas <strong>UWG, pre\u010du z\u012bmju ties\u012bbas un firmu ties\u012bbas<\/strong>, ta\u010du t\u0101m ir at\u0161\u0137ir\u012bga pieeja. Tie, kas nep\u0101rzina \u0161\u012bs at\u0161\u0137ir\u012bbas, \u0101tri vien pie\u0146em nepareizus l\u0113mumus. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zum-markenrecht\">Attiec\u012bba pret pre\u010du z\u012bmju ties\u012bb\u0101m<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Pre\u010du z\u012bmju ties\u012bbas aizsarg\u0101 re\u0123istr\u0113tas pre\u010du z\u012bmes k\u0101 form\u0101las aizsardz\u012bbas ties\u012bbas.<\/strong> Aizsardz\u012bba rodas, <strong>re\u0123istr\u0113jot t\u0101s pre\u010du z\u012bmju re\u0123istr\u0101<\/strong>, un t\u0101 ir sp\u0113k\u0101 neatkar\u012bgi no t\u0101, vai konkurenc\u0113 jau rodas konkr\u0113ti sajauk\u0161anas gad\u012bjumi.<\/p>\n\n<p class=\"wp-block-paragraph\">Pre\u010du z\u012bmju ties\u012bb\u0101s iz\u0161\u0137ir vair\u0101kas gad\u012bjumu grupas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Identiskas z\u012bmes identisk\u0101m prec\u0113m vai pakalpojumiem<\/strong><\/li>\n\n\n\n<li><strong>L\u012bdz\u012bgas z\u012bmes, ja past\u0101v sajauk\u0161anas iesp\u0113jam\u012bba<\/strong><\/li>\n\n\n\n<li><strong>Paz\u012bstamas pre\u010du z\u012bmes<\/strong>, kas ir aizsarg\u0101tas ar\u012b pret vienk\u0101r\u0161u reput\u0101cijas izmanto\u0161anu<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">UWG 9. pants savuk\u0101rt aizsarg\u0101 ar\u012b at\u0161\u0137ir\u012bbas z\u012bmes, kas nav re\u0123istr\u0113tas k\u0101 pre\u010du z\u012bmes. Iz\u0161\u0137iro\u0161i ir tas, ka at\u0161\u0137ir\u012bbas z\u012bme tiek izmantota saimnieciskaj\u0101 aprit\u0113 un ir piem\u0113rota, lai at\u0161\u0137irtu vienu uz\u0146\u0113mumu no citiem. Galvenais jaut\u0101jums ir, vai l\u012bdz\u012bgas z\u012bmes izmanto\u0161ana rada sajauk\u0161anas risku.  <\/p>\n\n<p class=\"wp-block-paragraph\">Praks\u0113 tas noz\u012bm\u0113, ka efekt\u012bva at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bba var past\u0101v\u0113t ar\u012b bez pre\u010du z\u012bmes re\u0123istr\u0101cijas. Tom\u0113r re\u0123istr\u0113ta pre\u010du z\u012bme nodro\u0161ina pla\u0161\u0101ku un viegl\u0101k \u012bstenojamu aizsardz\u012bbu. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zum-firmenrecht\">Attiec\u012bba pret firmu ties\u012bb\u0101m<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Uz\u0146\u0113m\u0113jdarb\u012bbas ties\u012bbas aizsarg\u0101 uz\u0146\u0113muma ofici\u0101lo nosaukumu saimnieciskaj\u0101 aprit\u0113.<\/strong> Firmai ir j\u0101at\u0161\u0137iras no jau eso\u0161\u0101m firm\u0101m un t\u0101 nedr\u012bkst satur\u0113t maldino\u0161u inform\u0101ciju. M\u0113r\u0137is ir nodro\u0161in\u0101t skaidru uz\u0146\u0113mumu identific\u0113\u0161anu.<\/p>\n\n<p class=\"wp-block-paragraph\">UWG 9. pants p\u0101rsniedz \u0161o aizsardz\u012bbu. Noteikums attiecas ne tikai uz re\u0123istr\u0113tiem uz\u0146\u0113mumiem, bet ar\u012b uz cit\u0101m at\u0161\u0137ir\u012bbas z\u012bm\u0113m, kas konkurenc\u0113 kalpo k\u0101 nor\u0101de uz konkr\u0113tu uz\u0146\u0113mumu. Pie t\u0101m pieder, piem\u0113ram, uz\u0146\u0113muma sauk\u013ci, \u012bpa\u0161i uz\u0146\u0113muma apz\u012bm\u0113jumi vai dom\u0113ni ar at\u0161\u0137ir\u012bbas z\u012bmes funkciju.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pat ja uz\u0146\u0113muma nosaukums ir <strong>uz\u0146\u0113m\u0113jdarb\u012bbas ties\u012bbu zi\u0146\u0101 pie\u013caujams<\/strong>, t\u0101 izmanto\u0161ana var <strong>p\u0101rk\u0101pt UWG 9. pantu<\/strong>. Tas notiek tad, ja tas <strong>saimnieciskaj\u0101 aprit\u0113 rada sajauk\u0161anu<\/strong> ar jau <strong>eso\u0161u at\u0161\u0137ir\u012bbas z\u012bmi<\/strong>. T\u0101d\u0113\u013c iz\u0161\u0137iro\u0161a nav tikai re\u0123istr\u0101cija uz\u0146\u0113mumu re\u0123istr\u0101, bet gan at\u0161\u0137ir\u012bbas z\u012bmes faktisk\u0101 ietekme uz attiec\u012bgaj\u0101m aprites aprind\u0101m.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-geschutzte-kennzeichen-im-sinne-des-nbsp-9-nbsp-uwg\">Aizsarg\u0101t\u0101s at\u0161\u0137ir\u012bbas z\u012bmes UWG 9. panta izpratn\u0113<\/h2>\n\n<p class=\"wp-block-paragraph\">UWG 9. pants aizsarg\u0101 ne tikai klasiskos nosaukumus vai logotipus, bet ar\u012b daudzas at\u0161\u0137ir\u012bbas z\u012bmju formas. Tiek aizsarg\u0101ti ne tikai klasiskie uz\u0146\u0113mumu nosaukumi vai firmu nosaukumi, bet ar\u012b citas paz\u012bmes, kuras klienti uztver k\u0101 nor\u0101di uz uz\u0146\u0113muma izcelsmi. <\/p>\n\n<p class=\"wp-block-paragraph\">Iz\u0161\u0137iro\u0161a nav at\u0161\u0137ir\u012bbas z\u012bmes \u0101r\u0113j\u0101 forma, bet gan t\u0101s funkcija k\u0101 <strong>atpaz\u012bstam\u012bbas un at\u0161\u0137ir\u012bbas paz\u012bme<\/strong>. Likuma m\u0113r\u0137is ir nov\u0113rst to, ka uz\u0146\u0113mumi, izmantojot l\u012bdz\u012bgas at\u0161\u0137ir\u012bbas z\u012bmes, rada sajaukumu vai g\u016bst labumu no citu tirgus dal\u012bbnieku reput\u0101cijas.<\/p>\n\n<p class=\"wp-block-paragraph\">UWG 9. pants at\u0161\u0137ir at\u0161\u0137ir\u012bbas z\u012bmes, kur\u0101m jau ir aizsardz\u012bba, pamatojoties uz to izmanto\u0161anu dar\u012bjumos, un t\u0101s, kur\u0101m papildus nepiecie\u0161ama atpaz\u012bstam\u012bba tirg\u016b:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Tie\u0161i aizsarg\u0101t\u0101s at\u0161\u0137ir\u012bbas z\u012bmes:<\/strong> pie t\u0101m pieder jo \u012bpa\u0161i <strong>v\u0101rds, firma un \u012bpa\u0161s uz\u0146\u0113muma nosaukums<\/strong>. T\u0101s bauda aizsardz\u012bbu, tikl\u012bdz t\u0101s tiek izmantotas dar\u012bjumos un pilda at\u0161\u0137ir\u0161anas funkciju. <\/li>\n\n\n\n<li><strong>Citas at\u0161\u0137ir\u012bbas z\u012bmju formas:<\/strong> Pie t\u0101m pieder <strong>uz\u0146\u0113muma embl\u0113mas un tipisks noform\u0113jums<\/strong>, piem\u0113ram, iepakojums, kr\u0101sas vai vizu\u0101lais t\u0113ls. Tom\u0113r t\u0101s ir aizsarg\u0101tas tikai tad, ja t\u0101m ir <strong>atpaz\u012bstam\u012bba tirg\u016b<\/strong>. Tas noz\u012bm\u0113, ka t\u0101s tirg\u016b ir nostiprin\u0101ju\u0161\u0101s tikt\u0101l, ka iesaist\u012bt\u0101s aprindas t\u0101s <strong>atpaz\u012bst k\u0101 konkr\u0113ta uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmi<\/strong>.  <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-direkt-geschutzte-kennzeichen\">Tie\u0161i aizsarg\u0101t\u0101s at\u0161\u0137ir\u012bbas z\u012bmes<\/h3>\n\n<p class=\"wp-block-paragraph\">Tie\u0161i aizsarg\u0101tas at\u0161\u0137ir\u012bbas z\u012bmes veido at\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bbas centr\u0101lo pamatu saska\u0146\u0101 ar UWG 9. pantu. Pie t\u0101m jo \u012bpa\u0161i pieder <strong>nosaukums, firma un \u012bpa\u0161s uz\u0146\u0113muma nosaukums<\/strong>. \u0160\u012bm at\u0161\u0137ir\u012bbas z\u012bm\u0113m j\u0101b\u016bt piem\u0113rot\u0101m, lai <strong>nor\u0101d\u012btu uz konkr\u0113tu uz\u0146\u0113mumu<\/strong> un t\u0101m b\u016btu pietiekama <strong>at\u0161\u0137ir\u012bbas sp\u0113ja<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Aizsardz\u012bba nerodas tikai ar re\u0123istr\u0101ciju, bet jau ar <strong>faktisku izmanto\u0161anu saimnieciskaj\u0101 aprit\u0113<\/strong>. Tikl\u012bdz uz\u0146\u0113mums darbojas ar noteiktu nosaukumu vai apz\u012bm\u0113jumu un klienti \u0161o apz\u012bm\u0113jumu saprot k\u0101 <strong>nor\u0101di uz izcelsmi<\/strong>, rodas tiesiski aizsarg\u0101ta at\u0161\u0137ir\u012bbas z\u012bme. <\/p>\n\n<p class=\"wp-block-paragraph\">Aizsarg\u0101ts var b\u016bt, piem\u0113ram, uz\u0146\u0113muma <strong>firmas nosaukums<\/strong>, dar\u012bjumos izmantots <strong>firmas sauklis<\/strong> vai \u012bpa\u0161s <strong>uz\u0146\u0113muma nosaukums<\/strong>, ar kuru uz\u0146\u0113mums ir paz\u012bstams tirg\u016b. Savuk\u0101rt t\u012bri apraksto\u0161i termini princip\u0101 netiek aizsarg\u0101ti, ja vien tie nav ieguvu\u0161i patst\u0101v\u012bgu at\u0161\u0137ir\u012bbas sp\u0113ju intens\u012bvas lieto\u0161anas rezult\u0101t\u0101. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-namen-und-firmen\">Nosaukumi un firmas<\/h4>\n\n<p class=\"wp-block-paragraph\">Nosaukumi un firmas ir vienas no svar\u012bg\u0101kaj\u0101m uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bm\u0113m. <strong>Nosaukums<\/strong> apz\u012bm\u0113 pa\u0161u <strong>uz\u0146\u0113muma \u012bpa\u0161nieku<\/strong>, savuk\u0101rt <strong>firma<\/strong> ir <strong>uz\u0146\u0113m\u0113jam tirdzniec\u012bbas re\u0123istr\u0101 re\u0123istr\u0113tais nosaukums<\/strong>. Abas at\u0161\u0137ir\u012bbas z\u012bmes \u013cauj klientiem, biznesa partneriem un iest\u0101d\u0113m nep\u0101rprotami identific\u0113t uz\u0146\u0113mumu.  <\/p>\n\n<p class=\"wp-block-paragraph\">UWG 9. pants aizsarg\u0101 nosaukumus un firmas no tre\u0161o personu izmanto\u0161anas, kas var rad\u012bt sajaukumu. Svar\u012bgs ir ne tikai pilns firmas nosaukums. Aizsardz\u012bbu var baud\u012bt ar\u012b rakstur\u012bgas sast\u0101vda\u013cas vai dar\u012bjumos izmantoti firmas sauk\u013ci, ja tie ir piem\u0113roti, lai nor\u0101d\u012btu uz konkr\u0113tu uz\u0146\u0113mumu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Papildus UWG 9. pantam nosaukumi un firmas var tikt aizsarg\u0101ti ar\u012b saska\u0146\u0101 ar citiem ties\u012bbu aktiem. \u0160eit ir svar\u012bgas ties\u012bbas uz v\u0101rdu saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/jgs\/1811\/946\/P43\/NOR12017733\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/jgs\/1811\/946\/P43\/NOR12017733\" target=\"_blank\" rel=\"noreferrer noopener\">ABGB 43. pantu<\/a>, k\u0101 ar\u012b tirdzniec\u012bbas re\u0123istra noteikumi saska\u0146\u0101 ar <a href=\"https:\/\/ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P37\/NOR40069806\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P37\/NOR40069806\" target=\"_blank\" rel=\"noreferrer noopener\">Uz\u0146\u0113mumu likuma (UGB) 37. un turpm\u0101kajiem pantiem<\/a>. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-unternehmensbezeichnungen\">Uz\u0146\u0113muma nosaukumi<\/h4>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113muma nosaukumi ir at\u0161\u0137ir\u012bbas z\u012bmes, kas identific\u0113 uz\u0146\u0113mumu vai darb\u012bbu, neesot da\u013ca no re\u0123istr\u0113t\u0101s firmas. Pie tiem jo \u012bpa\u0161i pieder <strong>uz\u0146\u0113mumu un iest\u0101\u017eu nosaukumi<\/strong>, k\u0101di bie\u017ei tiek izmantoti viesn\u012bc\u0101s, restor\u0101nos, aptiek\u0101s vai citos uz\u0146\u0113mumos. <\/p>\n\n<p class=\"wp-block-paragraph\">Aizsardz\u012bba rodas ar faktisko izmanto\u0161anu dar\u012bjumos. Priek\u0161noteikums ir, ka nosaukumam ir pietiekama <strong>at\u0161\u0137ir\u012bbas sp\u0113ja<\/strong> un ka attiec\u012bg\u0101s aprindas to saprot k\u0101 <strong>nor\u0101di uz konkr\u0113tu uz\u0146\u0113mumu<\/strong>. Aizsardz\u012bbas m\u0113r\u0137is ir nov\u0113rst sajaukumu ar eso\u0161aj\u0101m uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bm\u0113m.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-domains-mit-kennzeichenfunktion\">Dom\u0113ni ar at\u0161\u0137ir\u012bbas z\u012bmes funkciju<\/h4>\n\n<p class=\"wp-block-paragraph\"><strong>Dom\u0113ni<\/strong> var baud\u012bt at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bbu, ja tos dar\u012bjumos izmanto k\u0101 nor\u0101di uz konkr\u0113tu uz\u0146\u0113mumu. Tas jo \u012bpa\u0161i attiecas uz dom\u0113niem, kas satur uz\u0146\u0113muma nosaukumu, firmu vai citu at\u0161\u0137ir\u012bbas sp\u0113ju apz\u012bm\u0113jumu. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-weitere-kennzeichenformen\">Citi at\u0161\u0137ir\u012bbas z\u012bmju veidi<\/h3>\n\n<p class=\"wp-block-paragraph\">Papildus klasiskajiem apz\u012bm\u0113jumiem UWG 9. pants aptver ar\u012b <strong>uz\u0146\u0113muma \u0101r\u0113jo izskatu<\/strong>. Pie t\u0101 jo \u012bpa\u0161i pieder <strong>uz\u0146\u0113muma embl\u0113mas, k\u0101 ar\u012b citas at\u0161\u0137ir\u012bbas z\u012bmju formas<\/strong>, piem\u0113ram, <strong>produktu dizains, iepakojums, kr\u0101su koncepcijas, dizains vai tirdzniec\u012bbas telpu un rekl\u0101mas materi\u0101lu noform\u0113jums<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u012bm at\u0161\u0137ir\u012bbas z\u012bmju form\u0101m ir stingr\u0101kas pras\u012bbas. T\u0101s tiek aizsarg\u0101tas tikai tad, ja t\u0101s attiec\u012bgaj\u0101s aprind\u0101s tiek atz\u012btas par nor\u0101di uz konkr\u0113tu uz\u0146\u0113mumu. Juridiski to sauc par <strong>atpaz\u012bstam\u012bbu tirg\u016b<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Atpaz\u012bstam\u012bba tirg\u016b<\/strong> past\u0101v, ja iev\u0113rojama da\u013ca no attiec\u012bgajiem klientiem konkr\u0113to noform\u0113jumu ne tikai uztver, bet ar\u012b piesaista to noteiktam uz\u0146\u0113mumam. Tikai t\u0101d\u0113j\u0101di no vienk\u0101r\u0161a noform\u0113juma rodas juridiski aizsarg\u0101ta at\u0161\u0137ir\u012bbas z\u012bme. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c iz\u0161\u0137iro\u0161i nav tas, vai iepakojums, kr\u0101sa vai noform\u0113jums ir \u012bpa\u0161i uzkr\u012bto\u0161s. Svar\u012bg\u0101k ir tas, vai tas tirg\u016b pilda izcelsmes nor\u0101des funkciju un klienti to atpaz\u012bst k\u0101 konkr\u0113ta uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmi. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eCitiem at\u0161\u0137ir\u012bbas z\u012bmju veidiem aizsardz\u012bba rodas tikai tad, ja konkr\u0113tais noform\u0113jums dar\u012bjumos tiek uztverts k\u0101 nor\u0101de tie\u0161i uz \u0161o uz\u0146\u0113mumu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h4 class=\"wp-block-heading\" id=\"h-ausstattungen-logos-verpackungen-und-sonstige-gestaltungen\">Noform\u0113jumi, logotipi, iepakojumi un citi dizaina risin\u0101jumi<\/h4>\n\n<p class=\"wp-block-paragraph\">Ar\u012b <strong>uz\u0146\u0113muma<\/strong> vai t\u0101 <strong>produktu <\/strong>\u0101r\u0113jais noform\u0113jums var baud\u012bt at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bbu. Pie tiem jo \u012bpa\u0161i pieder noform\u0113jumi, logotipi, iepakojumi, kr\u0101su koncepcijas, produktu noform\u0113jumi, k\u0101 ar\u012b citas rakstur\u012bgas dizaina iez\u012bmes, kuras klienti atpaz\u012bst k\u0101 nor\u0101di uz produkta vai pakalpojuma izcelsmi. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Noform\u0113jums<\/strong> ir rakstur\u012bgs \u0101r\u0113jais dizains, ar kuru uz\u0146\u0113mums prezent\u0113 savas preces, pakalpojumus vai tirgus t\u0113lu. Tas ietver produktu, iepakojumu, lieti\u0161\u0137o dokumentu, rekl\u0101mas materi\u0101lu vai kr\u0101su koncepciju noform\u0113jumu. Tie var baud\u012bt at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bbu, ja klienti dizainu saista ar konkr\u0113tu uz\u0146\u0113mumu.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Logotips<\/strong> pilda l\u012bdz\u012bgu funkciju k\u0101 uz\u0146\u0113muma nosaukums. Tas nodro\u0161ina \u0101tru atpaz\u012bstam\u012bbu un rada uztic\u012bbu klientu vid\u016b. Paz\u012bstami piem\u0113ri ir spilgti att\u0113lu simboli, rakstur\u012bgi uzraksti vai \u012bpa\u0161as kr\u0101su kombin\u0101cijas, kas tie\u0161i saist\u012btas ar konkr\u0113tu uz\u0146\u0113mumu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ar\u012b <strong>iepakojumi vai produktu dizains<\/strong> var baud\u012bt aizsardz\u012bbu, ja tie iev\u0113rojami at\u0161\u0137iras no nozares standarta dizainiem un klientu apzi\u0146\u0101 rada saist\u012bbu ar konkr\u0113tu uz\u0146\u0113mumu. Tas pats attiecas uz \u012bpa\u0161\u0101m kr\u0101su koncepcij\u0101m vai vienotiem tirdzniec\u012bbas telpu, rekl\u0101mas materi\u0101lu vai uz\u0146\u0113muma vizu\u0101l\u0101 t\u0113la noform\u0113jumiem. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-geschaftsabzeichen\">Uz\u0146\u0113muma embl\u0113mas<\/h4>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113muma embl\u0113mas ir at\u0161\u0137ir\u012bbas z\u012bmes, kas padara uz\u0146\u0113mumu atpaz\u012bstamu dar\u012bjumos, ne oblig\u0101ti esot uz\u0146\u0113muma nosaukumam vai firmai. T\u0101s kalpo, lai atvieglotu klientiem uz\u0146\u0113muma atpaz\u012bstam\u012bbu un at\u0161\u0137irtu to no konkurentiem. <\/p>\n\n<p class=\"wp-block-paragraph\">Pie <strong>uz\u0146\u0113muma embl\u0113m\u0101m<\/strong> var pieder\u0113t, piem\u0113ram, noteikti simboli, grafiskie elementi, kr\u0101su noform\u0113jumi, rekl\u0101mas sauk\u013ci vai citas rakstur\u012bgas iez\u012bmes, kuras klienti saista ar konkr\u0113tu uz\u0146\u0113mumu. Tiek aizsarg\u0101ts ar\u012b \u012bpa\u0161s tirdzniec\u012bbas telpu, skatlogu vai uz\u0146\u0113muma transportl\u012bdzek\u013cu noform\u0113jums k\u0101 uz\u0146\u0113muma embl\u0113ma. <\/p>\n\n<p class=\"wp-block-paragraph\">Jo paz\u012bstam\u0101ka ir uz\u0146\u0113muma embl\u0113ma un jo sp\u0113c\u012bg\u0101k klienti to saista ar konkr\u0113tu uz\u0146\u0113mumu, jo pla\u0161\u0101ka ir juridisk\u0101 aizsardz\u012bba.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schutzvoraussetzungen\">Aizsardz\u012bbas priek\u0161noteikumi<\/h2>\n\n<p class=\"wp-block-paragraph\">Ne katra z\u012bme autom\u0101tiski bauda at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bbu. Lai uz\u0146\u0113mums var\u0113tu celt pras\u012bbas par uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bgu izmanto\u0161anu, ir j\u0101b\u016bt izpild\u012btiem noteiktiem <strong>tiesiskajiem priek\u0161noteikumiem<\/strong>.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-schutzvoraussetzungen-bei-direkt-geschutzten-kennzeichenformen\">Aizsardz\u012bbas priek\u0161noteikumi tie\u0161i aizsarg\u0101t\u0101m at\u0161\u0137ir\u012bbas z\u012bmju form\u0101m<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u012bc\u012bba komercdarb\u012bb\u0101<\/strong><\/li>\n\n\n\n<li><strong>At\u0161\u0137ir\u012bbas sp\u0113ja<\/strong><\/li>\n\n\n\n<li><strong>At\u013cauta izmanto\u0161ana<\/strong><\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\" id=\"h-schutzvoraussetzungen-bei-weiteren-kennzeichenformen\">Aizsardz\u012bbas priek\u0161noteikumi cit\u0101m at\u0161\u0137ir\u012bbas z\u012bmju form\u0101m<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Izmanto\u0161ana dar\u012bjumos<\/strong><\/li>\n\n\n\n<li><strong>Aprites atz\u012b\u0161ana<\/strong><\/li>\n\n\n\n<li><strong>At\u013cauta izmanto\u0161ana<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-handeln-im-geschaftlichen-verkehr\">R\u012bc\u012bba komercdarb\u012bb\u0101<\/h3>\n\n<p class=\"wp-block-paragraph\">At\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bba vienm\u0113r paredz, ka at\u0161\u0137ir\u012bbas z\u012bme tiek izmantota saimnieciskaj\u0101 aprit\u0113. Tas noz\u012bm\u0113, ka z\u012bme <strong>\u0101r\u0113ji izpau\u017eas saimniecisk\u0101s darb\u012bbas ietvaros<\/strong> un kalpo, lai at\u0161\u0137irtu uz\u0146\u0113mumu, t\u0101 preces vai pakalpojumus no citiem tirgus dal\u012bbniekiem. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Priv\u0101ta vai t\u012bri iek\u0161\u0113ja izmanto\u0161ana<\/strong>, kas nav pieejama citiem tirgus dal\u012bbniekiem, neietilpst \u0161aj\u0101 kategorij\u0101. Iz\u0161\u0137iro\u0161i ir tas, ka at\u0161\u0137ir\u012bbas z\u012bme <strong>k\u013c\u016bst redzama klientiem un darbojas tirg\u016b<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Bez \u0161\u012bs \u0101r\u0113j\u0101s iedarb\u012bbas aizsardz\u012bba nerodas.<\/strong>  Tikai saskar\u0113 ar tirgu at\u0161\u0137ir\u012bbas z\u012bme ieg\u016bst savu juridisko noz\u012bmi.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">At\u0161\u0137ir\u012bbas sp\u0113ja<\/h3>\n\n<p class=\"wp-block-paragraph\">At\u0161\u0137ir\u012bbas z\u012bmei j\u0101b\u016bt piem\u0113rotai, lai <strong>nor\u0101d\u012btu uz konkr\u0113tu uz\u0146\u0113mumu<\/strong> un <strong>at\u0161\u0137irtu to no citiem uz\u0146\u0113mumiem<\/strong>. \u0160o \u012bpa\u0161\u012bbu sauc par at\u0161\u0137ir\u012bbas sp\u0113ju, un t\u0101 veido centr\u0101lo at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bbas priek\u0161noteikumu. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>At\u0161\u0137ir\u012bbas sp\u0113jas tr\u016bkst \u0161\u0101dos gad\u012bjumos:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0122eneriskie apz\u012bm\u0113jumi<\/strong>, kas apraksta visu produktu vai pakalpojumu kategoriju,<\/li>\n\n\n\n<li><strong>apraksto\u0161i darb\u012bbas apz\u012bm\u0113jumi<\/strong>, kas tikai nor\u0101da uz pied\u0101v\u0101to pakalpojumu,<\/li>\n\n\n\n<li><strong>\u0123eogr\u0101fisk\u0101s izcelsmes nor\u0101des<\/strong>, kas apz\u012bm\u0113 tikai vietu vai re\u0123ionu, <\/li>\n\n\n\n<li><strong>visp\u0101r\u012bgi nozares apz\u012bm\u0113jumi<\/strong>, kas ne\u013cauj piesaist\u012bt konkr\u0113tam uz\u0146\u0113mumam.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101dus terminus attiec\u012bg\u0101s aprindas saprot k\u0101 t\u012bru faktu inform\u0101ciju, nevis k\u0101 nor\u0101di uz konkr\u0113tu uz\u0146\u0113mumu. T\u0101d\u0113\u013c tie princip\u0101 nebauda at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bbu. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Aprites atz\u012b\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">Noteikt\u0101m at\u0161\u0137ir\u012bbas z\u012bmju form\u0101m ar <strong>t\u012bru izmanto\u0161anu saimnieciskaj\u0101 aprit\u0113<\/strong> nepietiek. Tas attiecas uz noform\u0113jumiem, uz\u0146\u0113muma embl\u0113m\u0101m, logotipiem, iepakojumiem, kr\u0101su noform\u0113jumiem un cit\u0101m dizaina iez\u012bm\u0113m. Lai \u0161\u0101das at\u0161\u0137ir\u012bbas z\u012bmes baud\u012btu aizsardz\u012bbu saska\u0146\u0101 ar UWG 9. pantu, t\u0101m j\u0101b\u016bt ieguvu\u0161\u0101m t\u0101 saukto <strong>atpaz\u012bstam\u012bbu tirg\u016b<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Par <strong>atpaz\u012bstam\u012bbu tirg\u016b<\/strong> run\u0101, ja iev\u0113rojama da\u013ca no attiec\u012bgaj\u0101m aprind\u0101m at\u0161\u0137ir\u012bbas z\u012bmi piesaista konkr\u0113tam uz\u0146\u0113mumam. Iz\u0161\u0137iro\u0161i nav tas, ka klienti zina uz\u0146\u0113muma nosaukumu. Pietiek, ja vi\u0146i atpaz\u012bst, ka attiec\u012bgais noform\u0113jums, kr\u0101sa vai apz\u012bm\u0113jums n\u0101k no konkr\u0113ta pieg\u0101d\u0101t\u0101ja.  <\/p>\n\n<p class=\"wp-block-paragraph\">Atpaz\u012bstam\u012bba tirg\u016b rodas, ilgsto\u0161i un intens\u012bvi izmantojot to dar\u012bjumos. Zemu at\u0161\u0137ir\u012bbas sp\u0113ju at\u0161\u0137ir\u012bbas z\u012bmei var aizst\u0101t ar augstu atpaz\u012bstam\u012bbu tirg\u016b. <\/p>\n\n<p class=\"wp-block-paragraph\">Atpaz\u012bstam\u012bba tirg\u016b var novest pie t\u0101, ka s\u0101kotn\u0113ji neaizsarg\u0101ti apz\u012bm\u0113jumi iz\u0146\u0113muma k\u0101rt\u0101 ieg\u016bst at\u0161\u0137ir\u012bbas z\u012bmes aizsardz\u012bbu. Tas attiecas uz: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0122eneriskie apz\u012bm\u0113jumi<\/li>\n\n\n\n<li>apraksto\u0161i darb\u012bbas apz\u012bm\u0113jumi<\/li>\n\n\n\n<li>\u0123eogr\u0101fisk\u0101s izcelsmes nor\u0101des<\/li>\n\n\n\n<li>visp\u0101r\u012bgi nozares apz\u012bm\u0113jumi<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-missbrauch-von-kennzeichen-eines-unternehmens\">Uz\u0146\u0113muma apz\u012bm\u0113juma \u013caunpr\u0101t\u012bga izmanto\u0161ana<\/h2>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana past\u0101v, ja tre\u0161\u0101 persona neat\u013cauti izmanto aizsarg\u0101tu at\u0161\u0137ir\u012bbas z\u012bmi saimnieciskaj\u0101 aprit\u0113 t\u0101d\u0101 veid\u0101, kas var rad\u012bt sajaukumu ar jau eso\u0161u at\u0161\u0137ir\u012bbas z\u012bmi. <\/p>\n\n<p class=\"wp-block-paragraph\">Uzman\u012bbas centr\u0101 ir tr\u012bs galvenie krit\u0113riji:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>At\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161ana<\/strong><\/li>\n\n\n\n<li><strong>Sve\u0161u at\u0161\u0137ir\u012bbas z\u012bmju neat\u013cauta izmanto\u0161ana<\/strong><\/li>\n\n\n\n<li><strong>Sajauk\u0161anas risks<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\u0160ie priek\u0161noteikumi darbojas kop\u0101.<\/strong> Ja tr\u016bkst k\u0101da no \u0161iem elementiem, pras\u012bba parasti tiek noraid\u012bta. \u012apa\u0161i svar\u012bgi ir, lai at\u0161\u0137ir\u012bbas z\u012bme <strong>tiek faktiski izmantota un pilda funkciju tirg\u016b<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-kennzeichenmassige-benutzung\">At\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">At\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161ana past\u0101v, ja at\u0161\u0137ir\u012bbas z\u012bme tiek izmantota, lai apz\u012bm\u0113tu preces, pakalpojumus vai uz\u0146\u0113mumu un t\u0101d\u0113j\u0101di kalpo k\u0101 nor\u0101de uz to uz\u0146\u0113muma izcelsmi.<\/p>\n\n<p class=\"wp-block-paragraph\">Iz\u0161\u0137iro\u0161i ir tas, k\u0101 <strong>attiec\u012bg\u0101s aprindas saprot z\u012bmes izmanto\u0161anu<\/strong>. Ja klientiem rodas iespaids, ka at\u0161\u0137ir\u012bbas z\u012bme apz\u012bm\u0113 konkr\u0113tu uz\u0146\u0113mumu vai pied\u0101v\u0101juma izcelsmi, tad past\u0101v at\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161ana. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nav at\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161anas<\/strong>, ja sve\u0161a at\u0161\u0137ir\u012bbas z\u012bme tiek izmantota tikai apraksto\u0161i vai min\u0113ta objekt\u012bv\u0101 zi\u0146ojum\u0101. Piem\u0113ram, ja k\u0101ds zi\u0146o par uz\u0146\u0113mumu, test\u0113 t\u0101 produktus vai atsaucas uz t\u0101 pakalpojumiem, vi\u0146\u0161 regul\u0101ri neizmanto at\u0161\u0137ir\u012bbas z\u012bmi savu pre\u010du vai pakalpojumu apz\u012bm\u0113\u0161anai. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unbefugte-verwendung-fremder-kennzeichen\">Sve\u0161u at\u0161\u0137ir\u012bbas z\u012bmju neat\u013cauta izmanto\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">V\u0113l viens priek\u0161noteikums uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bgas izmanto\u0161anas konstat\u0113\u0161anai ir tas, ka z\u012bme tiek izmantota<strong> bez piekri\u0161anas <\/strong>vai cita tiesiska pamata. <\/p>\n\n<p class=\"wp-block-paragraph\">Neat\u013cauta izmanto\u0161ana past\u0101v, piem\u0113ram, ja jaunizveidots uz\u0146\u0113mums darbojas ar apz\u012bm\u0113jumu, kas ir \u013coti l\u012bdz\u012bgs jau izveidota uz\u0146\u0113muma apz\u012bm\u0113jumam. Klienti t\u0101d\u0113j\u0101di var\u0113tu pie\u0146emt, ka starp uz\u0146\u0113mumiem past\u0101v ekonomiska saist\u012bba vai ka tie pieder vienam un tam pa\u0161am uz\u0146\u0113mumam. <\/p>\n\n<p class=\"wp-block-paragraph\">Savuk\u0101rt tas, kur\u0161 izmanto at\u0161\u0137ir\u012bbas z\u012bmi ar ties\u012bg\u0101s personas piekri\u0161anu, piem\u0113ram, pamatojoties uz <strong>licences l\u012bgumu<\/strong>, princip\u0101 ner\u012bkojas nelikum\u012bgi.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwechslungsgefahr-als-zentraler-massstab\">Sajauk\u0161anas iesp\u0113jam\u012bba k\u0101 galvenais krit\u0113rijs<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Sajauk\u0161anas risks veido<\/strong> <strong>UWG<\/strong> <strong>9. panta<\/strong> kodolu. Bez t\u0101 nav pamata pras\u012bbai. P\u0101rk\u0101pums past\u0101v tikai tad, ja at\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161ana ir piem\u0113rota, lai attiec\u012bgaj\u0101s pat\u0113r\u0113t\u0101ju aprind\u0101s rad\u012btu nepareizu priek\u0161statu par komerci\u0101lo izcelsmi.<\/p>\n\n<p class=\"wp-block-paragraph\">Nav iz\u0161\u0137iro\u0161i, vai sajauk\u0161ana faktiski jau ir notikusi. Pietiek, ja past\u0101v risks, ka klienti uzskat\u012bs, ka pied\u0101v\u0101jumi n\u0101k <strong>no viena un t\u0101 pa\u0161a uz\u0146\u0113muma<\/strong> vai no<strong> ekonomiski saist\u012btiem uz\u0146\u0113mumiem<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">V\u0113rt\u0113jot <strong>sajauk\u0161anas iesp\u0113jam\u012bbu<\/strong>, jo \u012bpa\u0161i tiek \u0146emta v\u0113r\u0101 at\u0161\u0137ir\u012bbas z\u012bmju <strong>l\u012bdz\u012bba<\/strong>, agr\u0101k\u0101s at\u0161\u0137ir\u012bbas z\u012bmes at\u0161\u0137irtsp\u0113ja, k\u0101 ar\u012b pied\u0101v\u0101to pre\u010du vai pakalpojumu <strong>tuvums<\/strong>. Jo sp\u0113c\u012bg\u0101ka ir at\u0161\u0137ir\u012bbas z\u012bme un jo l\u012bdz\u012bg\u0101kas ir z\u012bmes, jo bie\u017e\u0101k tiek pie\u0146emta sajauk\u0161anas iesp\u0113jam\u012bba. <\/p>\n\n<p class=\"wp-block-paragraph\">Sajauk\u0161anas iesp\u0113jam\u012bba nepast\u0101v tikai identisku at\u0161\u0137ir\u012bbas z\u012bmju gad\u012bjum\u0101. Ar\u012b l\u012bdz\u012bgi v\u0101rdi, firmu nosaukumi, logotipi vai dom\u0113ni var b\u016bt pietiekami, ja tie attiec\u012bgaj\u0101s pat\u0113r\u0113t\u0101ju aprind\u0101s rada iespaidu, ka pied\u0101v\u0101jumi <strong>n\u0101k no viena un t\u0101 pa\u0161a uz\u0146\u0113muma<\/strong> vai no <strong>ekonomiski saist\u012btiem uz\u0146\u0113mumiem<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eUz\u0146\u0113mumi bie\u017ei par zemu nov\u0113rt\u0113 to, cik \u0101tri rodas sajauk\u0161anas iesp\u0113jam\u012bba. Bie\u017ei vien ar nelieliem piel\u0101gojumiem nepietiek, lai pietiekami norobe\u017eotos. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-formen-der-verwechslungsgefahr\">Sajauk\u0161anas iesp\u0113jam\u012bbas veidi<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Sajauk\u0161anas iesp\u0113jam\u012bba izpau\u017eas da\u017e\u0101dos veidos.<\/strong>  UWG 9. pants aptver ne tikai tie\u0161u sajauk\u0161anu, bet ar\u012b smalk\u0101kas formas, kas konkurencei ir tikpat problem\u0101tiskas.<\/p>\n\n<p class=\"wp-block-paragraph\">Iz\u0161\u0137ir tr\u012bs formas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>tie\u0161a sajauk\u0161anas iesp\u0113jam\u012bba<\/strong><\/li>\n\n\n\n<li><strong>netie\u0161a sajauk\u0161anas iesp\u0113jam\u012bba<\/strong><\/li>\n\n\n\n<li><strong>asociat\u012bv\u0101 saikne starp uz\u0146\u0113mumiem<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Visiem variantiem ir kas kop\u012bgs:<\/strong> tie ietekm\u0113 klientu uztveri un var novest pie t\u0101, ka pakalpojumi tiek nepareizi identific\u0113ti.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unmittelbare-verwechslungsgefahr\">tie\u0161a sajauk\u0161anas iesp\u0113jam\u012bba<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Tie\u0161a sajauk\u0161anas iesp\u0113jam\u012bba<\/strong> past\u0101v tad, ja klienti divas at\u0161\u0137ir\u012bbas z\u012bmes tie\u0161i sajauc sav\u0101 starp\u0101. T\u0101tad vi\u0146i uzskata, ka tas ir viens un tas pats uz\u0146\u0113mums vai viena un t\u0101 pati pre\u010du z\u012bme. Tas notiek galvenok\u0101rt tad, ja z\u012bmes gandr\u012bz identiski skan, izskat\u0101s vai tiek rakst\u012btas. Klientam nav saskat\u0101ma skaidra at\u0161\u0137ir\u012bba.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u0160\u0101dos gad\u012bjumos p\u0101rk\u0101pums ir nep\u0101rprotams.<\/strong>  Klients pakalpojumu tie\u0161i pied\u0113v\u0113 nepareizajam uz\u0146\u0113mumam.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-mittelbare-verwechslungsgefahr\">netie\u0161a sajauk\u0161anas iesp\u0113jam\u012bba<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Netie\u0161as sajauk\u0161anas iesp\u0113jam\u012bbas<\/strong> gad\u012bjum\u0101 klienti atpaz\u012bst at\u0161\u0137ir\u012bbas, ta\u010du pie\u0146em, ka past\u0101v ekonomiska saikne. Vi\u0146i uzskata, ka uz\u0146\u0113mumi pieder pie vienas grupas vai sadarbojas. T\u0101tad k\u013c\u016bda neattiecas uz identit\u0101ti, bet gan uz attiec\u012bb\u0101m starp uz\u0146\u0113mumiem. Ar to jau pietiek, lai krop\u013cotu konkurenci.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ar\u012b \u0161eit aizsardz\u012bba darbojas konsekventi.<\/strong>  Iz\u0161\u0137iro\u0161ais ir tas, ka klienti pie\u0146em saikni, kas faktiski nepast\u0101v.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gedankliche-verbindung-zwischen-unternehmen\">asociat\u012bv\u0101 saikne starp uz\u0146\u0113mumiem<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Asociat\u012bv\u0101 saikne ir vissmalk\u0101kais sajauk\u0161anas iesp\u0113jam\u012bbas veids.<\/strong> Klienti gan atpaz\u012bst, ka tie ir da\u017e\u0101di uz\u0146\u0113mumi, ta\u010du izveido <strong>asociat\u012bvu tuvumu<\/strong>. \u0160\u012b saikne bie\u017ei rodas neapzin\u0101ti. Paz\u012bstama at\u0161\u0137ir\u012bbas z\u012bme atst\u0101j iespaidu un ietekm\u0113 l\u012bdz\u012bgas z\u012bmes uztveri.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r ekonomiskais efekts ir iev\u0113rojams. Otrs uz\u0146\u0113mums g\u016bst labumu no pirm\u0101 <strong>t\u0113la<\/strong>, <strong>atpaz\u012bstam\u012bbas<\/strong> vai <strong>uztic\u012bbas<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-sonderfall-domain-grabbing\">\u012apa\u0161s gad\u012bjums: dom\u0113nu sagr\u0101b\u0161ana<\/h2>\n\n<p class=\"wp-block-paragraph\">Ar <strong>dom\u0113nu sagr\u0101b\u0161anu<\/strong> saprot dom\u0113na re\u0123istr\u0113\u0161anu, lai g\u016btu labumu no cita uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju ties\u012bb\u0101m, nosaukuma vai atpaz\u012bstam\u012bbas. Tas skar uz\u0146\u0113mumu nosaukumus, pre\u010du z\u012bmes vai citas at\u0161\u0137ir\u012bbas z\u012bmes, kas jau ir nostiprin\u0101ju\u0161\u0101s saimnieciskaj\u0101 aprit\u0113. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101d\u0101 gad\u012bjum\u0101 persona re\u0123istr\u0113 dom\u0113nu, kas ir identisks eso\u0161ai at\u0161\u0137ir\u012bbas z\u012bmei vai tai l\u012bdz\u012bgs l\u012bdz sajauk\u0161anai. P\u0113c tam dom\u0113ns tiek <strong>ar pe\u013c\u0146u <\/strong>ties\u012bgaj\u0101m person\u0101m <strong>p\u0101rdots<\/strong>. Turkl\u0101t t\u0101d\u0113j\u0101di m\u0113\u0123ina novirz\u012bt apmekl\u0113t\u0101jus uz saviem pied\u0101v\u0101jumiem vai g\u016bt labumu no sve\u0161as at\u0161\u0137ir\u012bbas z\u012bmes atpaz\u012bstam\u012bbas.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r ne katra l\u012bdz\u012bga dom\u0113na re\u0123istr\u0101cija autom\u0101tiski ir prettiesiska. Iz\u0161\u0137iro\u0161i ir, vai t\u0101d\u0113j\u0101di tiek p\u0101rk\u0101ptas at\u0161\u0137ir\u012bbas z\u012bmju ties\u012bbas, ties\u012bbas uz v\u0101rdu vai citas aizsargties\u012bbas. \u012apa\u0161i noz\u012bm\u012bgi ir konkr\u0113t\u0101 gad\u012bjuma apst\u0101k\u013ci, ties\u012bbu priorit\u0101te, k\u0101 ar\u012b sajauk\u0161anas risks attiec\u012bgaj\u0101s pat\u0113r\u0113t\u0101ju aprind\u0101s.  <\/p>\n\n<p class=\"wp-block-paragraph\">Atkar\u012bb\u0101 no situ\u0101cijas pras\u012bbas var izriet\u0113t no da\u017e\u0101diem tiesiskajiem pamatiem. Papildus at\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bbai saska\u0146\u0101 ar UWG 9. pantu jo \u012bpa\u0161i var tikt piem\u0113rotas <strong>ties\u012bbas uz v\u0101rdu saska\u0146\u0101 ar <\/strong> <strong>ABGB<\/strong> <strong>43.<\/strong> pantu, k\u0101 ar\u012b re\u0123istr\u0113tu pre\u010du z\u012bmju gad\u012bjum\u0101 <strong>Pre\u010du z\u012bmju aizsardz\u012bbas likums (MSchG)<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Skartie uz\u0146\u0113mumi cita starp\u0101 var pras\u012bt lieto\u0161anas izbeig\u0161anu, dom\u0113na atbr\u012bvo\u0161anu vai nodo\u0161anu, k\u0101 ar\u012b attiec\u012bg\u0101 gad\u012bjum\u0101 celt pras\u012bbas par zaud\u0113jumu atl\u012bdz\u012bbu. T\u0101 k\u0101 dom\u0113niem bie\u017ei ir svar\u012bga loma digit\u0101laj\u0101 redzam\u012bb\u0101 un klientu komunik\u0101cij\u0101, pret ties\u012bbas p\u0101rk\u0101pjo\u0161\u0101m dom\u0113nu re\u0123istr\u0101cij\u0101m b\u016btu j\u0101r\u012bkojas p\u0113c iesp\u0113jas savlaic\u012bg\u0101k. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-einem-missbrauch-von-kennzeichen-eines-unternehmens\">Tiesisk\u0101s sekas uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bgas izmanto\u0161anas gad\u012bjum\u0101 <\/h2>\n\n<p class=\"wp-block-paragraph\">Kas p\u0101rk\u0101pj UWG 9. pantu, tam j\u0101r\u0113\u0137in\u0101s ar b\u016btisk\u0101m <strong>tiesisk\u0101m sek\u0101m<\/strong>. Likums aizsarg\u0101 ne tikai pa\u0161u at\u0161\u0137ir\u012bbas z\u012bmi, bet ar\u012b ties\u012bg\u0101 at\u0161\u0137ir\u012bbas z\u012bmes \u012bpa\u0161nieka ekonomisko v\u0113rt\u012bbu un poz\u012bciju tirg\u016b. <\/p>\n\n<p class=\"wp-block-paragraph\">Priek\u0161pl\u0101n\u0101 ir <strong>pras\u012bba par p\u0101rk\u0101puma izbeig\u0161anu<\/strong> saska\u0146\u0101 ar UWG 14. pantu. P\u0101rk\u0101p\u0113jam tiek uzlikts pien\u0101kums nekav\u0113joties p\u0101rtraukt at\u0161\u0137ir\u012bbas z\u012bmes prettiesisku izmanto\u0161anu un turpm\u0101k attur\u0113ties no p\u0101rk\u0101pumiem. Parasti \u012bsteno\u0161ana vispirms notiek <strong>\u0101rpustiesas k\u0101rt\u012bb\u0101<\/strong> ar advok\u0101ta br\u012bdin\u0101jumu vai aicin\u0101jumu izbeigt p\u0101rk\u0101pumu. Ja p\u0101rk\u0101p\u0113js \u0161o aicin\u0101jumu ignor\u0113, tiek v\u0113rsts <strong>ties\u0101<\/strong>.    <\/p>\n\n<p class=\"wp-block-paragraph\">Turkl\u0101t var tikt izvirz\u012btas ar\u012b citas pras\u012bbas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Zaud\u0113jumu atl\u012bdz\u012bba<\/strong> saska\u0146\u0101 ar UWG 9. panta 2. da\u013cu, ja uz\u0146\u0113mumam ir radies ekonomisks zaud\u0113jums  <\/li>\n\n\n\n<li><strong>P\u0101rk\u0101puma seku nov\u0113r\u0161ana<\/strong> saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 15. pantu<\/a> <\/li>\n\n\n\n<li><strong>Sprieduma public\u0113\u0161ana<\/strong> saska\u0146\u0101 ar<a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P25\/NOR40212404\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P25\/NOR40212404\" target=\"_blank\" rel=\"noreferrer noopener\"> UWG 25. pantu<\/a><\/li>\n\n\n\n<li><strong>atskai\u0161u snieg\u0161ana<\/strong>, lai padar\u012btu caurskat\u0101mu izmanto\u0161anas apjomu<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Atskaites snieg\u0161ana <\/strong>noz\u012bm\u0113, ka p\u0101rk\u0101p\u0113jam ir j\u0101atkl\u0101j, k\u0101 vi\u0146\u0161 ir izmantojis sve\u0161o at\u0161\u0137ir\u012bbas z\u012bmi un k\u0101ds apgroz\u012bjums vai pe\u013c\u0146a ar to ir g\u016bta.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sekas var b\u016bt iev\u0113rojamas.<\/strong> Papildus finansi\u0101lajam slogam past\u0101v ar\u012b <strong>reput\u0101cijas zaud\u0113\u0161anas un piel\u0101go\u0161anas izmaksu<\/strong> risks, piem\u0113ram, piespiedu z\u012bmola mai\u0146as d\u0113\u013c. T\u0101p\u0113c uz\u0146\u0113mumiem ir iz\u0161\u0137iro\u0161i <strong>rea\u0123\u0113t savlaic\u012bgi.<\/strong> Tas, kur\u0161 konsekventi v\u0113r\u0161as pret p\u0101rk\u0101pumiem, aizsarg\u0101 ne tikai savu at\u0161\u0137ir\u012bbas z\u012bmi, bet ar\u012b savu poz\u012bciju tirg\u016b.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-fehler-und-risiken-fur-unternehmen-in-der-praxis\">Tipiskas k\u013c\u016bdas un riski uz\u0146\u0113mumiem praks\u0113<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Daudzi uz\u0146\u0113mumi par zemu nov\u0113rt\u0113 riskus, kas saist\u012bti ar at\u0161\u0137ir\u012bbas z\u012bm\u0113m.<\/strong> Tie\u0161i dibin\u0101\u0161anas posm\u0101 vai izmai\u0146u laik\u0101 rodas k\u013c\u016bdas, kas v\u0113l\u0101k var d\u0101rgi izmaks\u0101t.<\/p>\n\n<p class=\"wp-block-paragraph\">Tipiskas k\u013c\u016bdas ir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>nepietiekama izp\u0113te pirms jaunas at\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161anas<\/strong><\/li>\n\n\n\n<li><strong>p\u0101r\u0101k liela l\u012bdzin\u0101\u0161an\u0101s eso\u0161\u0101m pre\u010du z\u012bm\u0113m vai uz\u0146\u0113mumiem<\/strong><\/li>\n\n\n\n<li><strong>nekonsekventa savas at\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161ana tirg\u016b<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\u0160\u012bs k\u013c\u016bdas \u0101tri noved pie konfliktiem.<\/strong> Slikt\u0101kaj\u0101 gad\u012bjum\u0101 \u2013 tiesved\u012bba, lielas zaud\u0113jumu atl\u012bdz\u012bbas summas vai piln\u012bga pre\u010du z\u012bmes mai\u0146a.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u012apa\u0161i riskanta ir jaunu uz\u0146\u0113mumu dibin\u0101\u0161ana un z\u012bmola mai\u0146as procesi.<\/strong>  \u0160ajos posmos uz\u0146\u0113mumi pie\u0146em fundament\u0101lus l\u0113mumus, kuriem ir ilgtermi\u0146a ietekme.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unzureichende-kennzeichenprufung\">Nepietiekama at\u0161\u0137ir\u012bbas z\u012bmju p\u0101rbaude<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nepietiekama at\u0161\u0137ir\u012bbas z\u012bmju p\u0101rbaude ir viena no bie\u017e\u0101kaj\u0101m k\u013c\u016bd\u0101m praks\u0113.<\/strong> Daudzi uz\u0146\u0113mumi izv\u0113las nosaukumus, logotipus vai dizainus, iepriek\u0161 nep\u0101rbaudot, vai jau past\u0101v l\u012bdz\u012bgas at\u0161\u0137ir\u012bbas z\u012bmes. Probl\u0113ma bie\u017ei rodas laika tr\u016bkuma vai nepietiekamas probl\u0113mu apzin\u0101\u0161an\u0101s d\u0113\u013c. <strong>At\u0161\u0137ir\u012bbas z\u012bme no pirm\u0101 acu uzmetiena var \u0161\u0137ist unik\u0101la, ta\u010du juridiski t\u0101 jau var b\u016bt aiz\u0146emta vai aizsarg\u0101ta.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sekas parasti par\u0101d\u0101s tikai v\u0113l\u0101k.<\/strong>  Tikl\u012bdz rodas konflikts, draud br\u012bdin\u0101jumi, pras\u012bbas par darb\u012bbas p\u0101rtrauk\u0161anu un iev\u0113rojamas izmaksas.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-risiko-bei-neugrundungen-und-rebranding\">Risks jaunu uz\u0146\u0113mumu dibin\u0101\u0161anas un z\u012bmola mai\u0146as gad\u012bjum\u0101<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Jaunu uz\u0146\u0113mumu dibin\u0101\u0161ana un z\u012bmola mai\u0146as procesi ietver \u012bpa\u0161i augstu risku at\u0161\u0137ir\u012bbas z\u012bmju ties\u012bbu jom\u0101.<\/strong> \u0160aj\u0101s f\u0101z\u0113s rodas jauni nosaukumi un vizu\u0101lie t\u0113li, kas nekav\u0113joties iedarbojas tirg\u016b. \u012apa\u0161i jauniem uz\u0146\u0113mumiem bie\u017ei tr\u016bkst pieredzes. <strong>Uz\u0146\u0113mumi koncentr\u0113jas uz m\u0101rketingu un \u0101r\u0113jo t\u0113lu, savuk\u0101rt juridiskie aspekti paliek otraj\u0101 pl\u0101n\u0101.<\/strong>  Z\u012bmola mai\u0146as gad\u012bjum\u0101 papildu faktors ir eso\u0161o strukt\u016bru main\u012b\u0161ana, kas rada papildu nenoteikt\u012bbu.<\/p>\n\n<p class=\"wp-block-paragraph\">Tipiski riski ir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>jau eso\u0161u vai l\u012bdz\u012bgu at\u0161\u0137ir\u012bbas z\u012bmju p\u0101r\u0146em\u0161ana<\/strong><\/li>\n\n\n\n<li><strong>neskaidra norobe\u017eo\u0161an\u0101s no konkurentiem taj\u0101 pa\u0161\u0101 nozar\u0113<\/strong><\/li>\n\n\n\n<li><strong>l\u012bdz\u0161in\u0113j\u0101s atpaz\u012bstam\u012bbas zaud\u0113\u0161ana neskaidras p\u0101rejas d\u0113\u013c<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>T\u0101p\u0113c uz\u0146\u0113mumiem katra jauna dibin\u0101\u0161ana vai z\u012bmola mai\u0146a b\u016btu j\u0101veic strat\u0113\u0123iski.<\/strong> Savlaic\u012bga juridisk\u0101 p\u0101rbaude nodro\u0161ina to, ka jaun\u0101 at\u0161\u0137ir\u012bbas z\u012bme <strong>ilgtermi\u0146\u0101 ir dro\u0161i un viennoz\u012bm\u012bgi pozicion\u0113ta.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>At\u0161\u0137ir\u012bbas z\u012bmju aizsardz\u012bba saska\u0146\u0101 ar UWG 9.<\/strong> <strong>pantu<\/strong> <strong>no pirm\u0101 acu uzmetiena \u0161\u0137iet vienk\u0101r\u0161a, ta\u010du praks\u0113 t\u0101 \u0101tri k\u013c\u016bst sare\u017e\u0123\u012bta.<\/strong> Tie\u0161i jaut\u0101jums par to, kad <strong>faktiski past\u0101v sajauk\u0161anas iesp\u0113jam\u012bba<\/strong>, bie\u017ei vien iz\u0161\u0137ir procesa izn\u0101kumu. <strong>Uz\u0146\u0113mumi regul\u0101ri par zemu nov\u0113rt\u0113 \u0161o risku<\/strong>, jo \u012bpa\u0161i attiec\u012bb\u0101 uz jauniem firmu nosaukumiem, logotipiem vai produktu noform\u0113jumiem.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Advok\u0101ta atbalsts nodro\u0161ina to, ka j\u016bs savlaic\u012bgi nostiprin\u0101t savas ties\u012bbas un izvair\u0101ties no konfliktiem.<\/strong> Vienlaikus j\u016bs varat <strong>m\u0113r\u0137tiec\u012bgi un juridiski pamatoti v\u0113rsties pret p\u0101rk\u0101pumiem<\/strong>, nerisk\u0113jot ar nevajadz\u012bg\u0101m izmaks\u0101m vai juridiskiem zaud\u0113jumiem.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>J\u016bsu konkr\u0113t\u0101s priek\u0161roc\u012bbas:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Skaidrs sajauk\u0161anas iesp\u0113jam\u012bbas nov\u0113rt\u0113jums<\/strong> v\u0113l pirms ien\u0101k\u0161anas tirg\u016b<\/li>\n\n\n\n<li><strong>Strat\u0113\u0123iska pras\u012bbu \u012bsteno\u0161ana par darb\u012bbas p\u0101rtrauk\u0161anu un zaud\u0113jumu atl\u012bdz\u012bbu<\/strong><\/li>\n\n\n\n<li><strong>Izvair\u012b\u0161an\u0101s no d\u0101rgiem br\u012bdin\u0101jumiem un tiesas procesiem, izmantojot t\u0101lredz\u012bgas konsult\u0101cijas<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSp\u0113c\u012bga at\u0161\u0137ir\u012bbas z\u012bme rada uztic\u012bbu tirg\u016b, ta\u010du tikai konsekventa juridisk\u0101 aizsardz\u012bba saglab\u0101 t\u0101s v\u0113rt\u012bbu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-1aec608e uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b30bb7b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ko tie\u0161i aizsarg\u0101 UWG 9. pants?<\/span><\/div><div class=\"uagb-faq-content\"><p>UWG 9. pants aizsarg\u0101 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmes pret izmanto\u0161anu, kas dar\u012bjumos var izrais\u012bt sajauk\u0161anu. Pie t\u0101m pieder galvenok\u0101rt v\u0101rds, firma un \u012bpa\u0161s uz\u0146\u0113muma nosaukums. Ar noteiktiem nosac\u012bjumiem var tikt aizsarg\u0101ti ar\u012b logotipi, iepakojums, kr\u0101sas vai cits tipisks noform\u0113jums.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5426c70c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai man ir nepiecie\u0161ama re\u0123istr\u0113ta pre\u010du z\u012bme, lai b\u016btu aizsarg\u0101ts?<\/span><\/div><div class=\"uagb-faq-content\"><p>N\u0113. Aizsardz\u012bba var past\u0101v\u0113t ar\u012b bez re\u0123istr\u0113tas pre\u010du z\u012bmes. Tie\u0161i nosaukums, uz\u0146\u0113muma nosaukums vai \u012bpa\u0161s uz\u0146\u0113muma apz\u012bm\u0113jums var b\u016bt aizsarg\u0101ts jau ar t\u0101 faktisko izmanto\u0161anu tirg\u016b.  Tom\u0113r re\u0123istr\u0113t\u0101m pre\u010du z\u012bm\u0113m galvenok\u0101rt piem\u0113rojams Pre\u010du z\u012bmju aizsardz\u012bbas likums. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af2c5f4e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kad past\u0101v sajauk\u0161anas iesp\u0113jam\u012bba?<\/span><\/div><div class=\"uagb-faq-content\"><p>Sajauk\u0161anas iesp\u0113jam\u012bba past\u0101v tad, ja klienti var\u0113tu pie\u0146emt, ka divas at\u0161\u0137ir\u012bbas z\u012bmes n\u0101k no viena un t\u0101 pa\u0161a uz\u0146\u0113muma vai ka starp uz\u0146\u0113mumiem past\u0101v ekonomiska saikne. Iz\u0161\u0137iro\u0161ais faktors vienm\u0113r ir kop\u0113jais iespaids no tirgus dal\u012bbnieku viedok\u013ca. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d298f0ea \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai ir aizsarg\u0101ti ar\u012b logotipi, kr\u0101sas vai iepakojumi?<\/span><\/div><div class=\"uagb-faq-content\"><p>J\u0101, bet ne autom\u0101tiski. \u0160\u0101ds noform\u0113jums ir aizsarg\u0101ts tikai tad, ja iesaist\u012bt\u0101s aprindas taj\u0101 saskata nor\u0101di uz konkr\u0113tu uz\u0146\u0113mumu. T\u0101tad iz\u0161\u0137iro\u0161ais ir ne tikai pats noform\u0113jums, bet ar\u012b t\u0101 at\u0161\u0137ir\u012bbas z\u012bmes funkcija tirg\u016b.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c1a84f21 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai es dr\u012bkstu izmantot l\u012bdz\u012bgu firmas nosaukumu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ne bez r\u016bp\u012bgas p\u0101rbaudes. Pat l\u012bdz\u012bgs nosaukums var b\u016bt nepie\u013caujams, ja t\u0101d\u0113j\u0101di rodas sajauk\u0161ana vai klienti pie\u0146em ekonomisku saikni. T\u0101p\u0113c pirms izmanto\u0161anas vienm\u0113r b\u016btu j\u0101p\u0101rbauda, vai nepast\u0101v pretrun\u0101 eso\u0161as agr\u0101kas at\u0161\u0137ir\u012bbas z\u012bmju ties\u012bbas.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-e3b52c91 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ko es varu dar\u012bt, ja k\u0101ds izmanto manu at\u0161\u0137ir\u012bbas z\u012bmi?<\/span><\/div><div class=\"uagb-faq-content\"><p>Atkar\u012bb\u0101 no gad\u012bjuma var tikt izskat\u012btas pras\u012bbas par darb\u012bbas p\u0101rtrauk\u0161anu, zaud\u0113jumu atl\u012bdz\u012bbu, atskai\u0161u snieg\u0161anu vai citas pras\u012bbas. Svar\u012bgi ir p\u0113c iesp\u0113jas \u0101tr\u0101k dokument\u0113t savas at\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161anu un apstr\u012bd\u0113to izmanto\u0161anu, k\u0101 ar\u012b veikt juridisko p\u0101rbaudi. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f7c94b62 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101p\u0113c at\u0161\u0137ir\u012bbas z\u012bmju p\u0101rbaude pirms jauna uz\u0146\u0113muma dibin\u0101\u0161anas vai z\u012bmola mai\u0146as ir tik svar\u012bga?<\/span><\/div><div class=\"uagb-faq-content\"><p>T\u0101p\u0113c, ka at\u0161\u0137ir\u012bbas z\u012bmju konflikti bie\u017ei k\u013c\u016bst redzami tikai tad, kad jau ir ieguld\u012bts laiks un nauda. Ja v\u0101rds, logotips vai noform\u0113jums v\u0113l\u0101k tiek apstr\u012bd\u0113ts, draud d\u0101rgas izmai\u0146as, advok\u0101tu br\u012bdin\u0101juma v\u0113stules vai tiesas procesi. Savlaic\u012bga p\u0101rbaude b\u016btiski samazina \u0161o risku.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a8d6374e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai pirms at\u0161\u0137ir\u012bbas z\u012bmes izmanto\u0161anas pietiek ar vienk\u0101r\u0161u mekl\u0113\u0161anu internet\u0101?<\/span><\/div><div class=\"uagb-faq-content\"><p>N\u0113. Mekl\u0113\u0161ana internet\u0101 var b\u016bt tikai pirmais solis. Bie\u017ei vien netiek paman\u012bta l\u012bdz\u012bga rakst\u012bba, ieraksti pre\u010du z\u012bmju re\u0123istros vai jau eso\u0161as at\u0161\u0137ir\u012bbas z\u012bmju ties\u012bbas. Dro\u0161am nov\u0113rt\u0113jumam ir nepiecie\u0161ama m\u0113r\u0137tiec\u012bga juridisk\u0101 p\u0101rbaude.  <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"UWG 9. pants \u2013 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana Uz\u0146\u0113m\u0113ja at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana saska\u0146\u0101 ar UWG 9. pantu aizsarg\u0101 uz\u0146\u0113muma ekonomisko identit\u0101ti pret sajauk\u0161anu un izmanto\u0161anu. Uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bm\u0113m, &#8230;","protected":false},"author":1,"featured_media":145941,"parent":57910,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1283],"tags":[],"class_list":["post-145940","page","type-page","status-publish","has-post-thumbnail","hentry","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"UWG 9. pants \u2013 uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana Uz\u0146\u0113m\u0113ja at\u0161\u0137ir\u012bbas z\u012bmju \u013caunpr\u0101t\u012bga izmanto\u0161ana saska\u0146\u0101 ar UWG 9. pantu aizsarg\u0101 uz\u0146\u0113muma ekonomisko identit\u0101ti pret sajauk\u0161anu un izmanto\u0161anu. Uz\u0146\u0113muma at\u0161\u0137ir\u012bbas z\u012bm\u0113m, ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/145940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=145940"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/145940\/revisions"}],"predecessor-version":[{"id":160421,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/145940\/revisions\/160421"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media\/145941"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=145940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=145940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=145940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}