{"id":131992,"date":"2026-03-31T10:00:00","date_gmt":"2026-03-31T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/%c2%a7-2a-uwg-salidzinosa-reklama\/"},"modified":"2026-05-29T15:49:45","modified_gmt":"2026-05-29T13:49:45","slug":"%c2%a7-2a-uwg-salidzinosa-reklama","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/%c2%a7-2a-uwg-salidzinosa-reklama\/","title":{"rendered":"\u00a7 2a UWG \u2013 Sal\u012bdzino\u0161\u0101 rekl\u0101ma"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 2a UWG \u2013 Sal\u012bdzino\u0161\u0101 rekl\u0101ma<\/h2><ul><li><a href=\"#h-funktion-vergleichender-werbung\" data-level=\"2\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas funkcija<\/a><ul><li><a href=\"#h-unionsrechtskonforme-auslegung\" data-level=\"3\">Savien\u012bbas ties\u012bbu aktiem atbilsto\u0161a iztulko\u0161ana<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-anderen-vorschriften\" data-level=\"2\">Attiec\u012bbas ar citiem noteikumiem<\/a><ul><li><a href=\"#h-werbe-rl-2006-114-eg\" data-level=\"3\">Rekl\u0101mas direkt\u012bva 2006\/114\/EK<\/a><\/li><li><a href=\"#h-spezialgesetzliche-materien\" data-level=\"3\">Speci\u0101lo ties\u012bbu aktu jomas<\/a><\/li><li><a href=\"#h-markenrecht\" data-level=\"3\">Pre\u010du z\u012bmju ties\u012bbas<\/a><\/li><li><a href=\"#h-urheberrecht\" data-level=\"3\">Autorties\u012bbas<\/a><\/li><li><a href=\"#h-personlichkeitsrechte\" data-level=\"3\">Person\u012bbas ties\u012bbas<\/a><\/li><\/ul><\/li><li><a href=\"#h-merkmale-der-vergleichenden-werbung\" data-level=\"2\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas paz\u012bmes<\/a><ul><li><a href=\"#h-begriff-der-werbung\" data-level=\"3\">Rekl\u0101mas j\u0113dziens<\/a><\/li><li><a href=\"#h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\" data-level=\"3\">Atsauce uz konkurentu vai t\u0101 produktiem<\/a><\/li><li><a href=\"#h-absatzforderungszweck\" data-level=\"3\">P\u0101rdo\u0161anas veicin\u0101\u0161anas m\u0113r\u0137is<\/a><\/li><li><a href=\"#h-unmittelbare-und-mittelbare-vergleichende-werbung\" data-level=\"3\">Tie\u0161a un netie\u0161a sal\u012bdzino\u0161\u0101 rekl\u0101ma<\/a><\/li><\/ul><\/li><li><a href=\"#h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\" data-level=\"2\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas pie\u013caujam\u012bbas priek\u0161noteikumi<\/a><ul><li><a href=\"#h-irrefuhrungsverbot\" data-level=\"3\">Maldin\u0101\u0161anas aizliegums<\/a><\/li><li><a href=\"#h-hinreichende-substituierbarkeit\" data-level=\"3\">Pietiekama aizst\u0101jam\u012bba<\/a><\/li><li><a href=\"#h-objektivitatsgebot\" data-level=\"3\">Objektivit\u0101tes princips<\/a><\/li><li><a href=\"#h-vergleichbare-eigenschaften\" data-level=\"3\">Sal\u012bdzin\u0101mas \u012bpa\u0161\u012bbas<\/a><\/li><li><a href=\"#h-herabsetzungsverbot\" data-level=\"3\">Noniecin\u0101\u0161anas aizliegums<\/a><\/li><li><a href=\"#h-ursprungsbezeichnungsidentitat\" data-level=\"3\">Izcelsmes apz\u012bm\u0113jumu identit\u0101te<\/a><\/li><li><a href=\"#h-verbot-unlauterer-rufausnutzung\" data-level=\"3\">Negod\u012bgas reput\u0101cijas izmanto\u0161anas aizliegums<\/a><\/li><li><a href=\"#h-verbot-der-imitationswerbung\" data-level=\"3\">Imit\u0101cijas rekl\u0101mas aizliegums<\/a><\/li><li><a href=\"#h-verbot-von-verwechslungsgefahr\" data-level=\"3\">Sajauk\u0161anas iesp\u0113jas aizliegums<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-unzulassiger-vergleichender-werbung\" data-level=\"2\">Nepie\u013caujam\u0101s sal\u012bdzino\u0161\u0101s rekl\u0101mas tiesisk\u0101s sekas<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 2.a pants<\/a><\/strong> defin\u0113 sal\u012bdzino\u0161o rekl\u0101mu k\u0101 jebkuru rekl\u0101mu, kas tie\u0161i vai netie\u0161i \u013cauj atpaz\u012bt konkurentu vai t\u0101 <strong>preces vai pakalpojumus<\/strong>. \u0160\u012b norma paredz, ka \u0161\u0101da <strong>sal\u012bdzino\u0161\u0101 rekl\u0101ma princip\u0101 ir pie\u013caujama<\/strong>, ja vien t\u0101 <strong>nav pretrun\u0101<\/strong> ar <strong>UWG 1., 1.a, 2., 7. vai 9. panta 1. l\u012bdz 3. punktu <\/strong> <strong>p\u0101rk\u0101pumiem<\/strong>. T\u0101d\u0113j\u0101di UWG 2.a pants satur gan sal\u012bdzino\u0161\u0101s rekl\u0101mas juridisko defin\u012bciju, gan t\u0101s negod\u012bgas konkurences ties\u012bbu pie\u013caujam\u012bbas robe\u017eas. Noteikuma m\u0113r\u0137is ir nodro\u0161in\u0101t objekt\u012bvus un god\u012bgus rekl\u0101mas sal\u012bdzin\u0101jumus konkurenc\u0113, vienlaikus nov\u0113r\u0161ot maldino\u0161u, noniecino\u0161u vai cit\u0101di negod\u012bgu sal\u012bdzino\u0161o rekl\u0101mu.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Sal\u012bdzino\u0161\u0101 rekl\u0101ma<\/strong> ir jebkura rekl\u0101ma, kas <strong>padara atpaz\u012bstamu konkur\u0113jo\u0161u uz\u0146\u0113mumu vai t\u0101 produktus un saista ar to savu sniegumu<\/strong>. Saska\u0146\u0101 ar UWG 2.a pantu t\u0101 princip\u0101 ir pie\u013caujama, ja vien sal\u012bdzin\u0101jums tiek veikts <strong>objekt\u012bvi, p\u0101rbaud\u0101mi un nav maldino\u0161s vai noniecino\u0161s<\/strong>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp\" alt=\"UWG 2.a pants skaidro sal\u012bdzino\u0161o rekl\u0101mu: priek\u0161noteikumi, robe\u017eas un tiesisk\u0101s sekas Austrijas konkurences ties\u012bb\u0101s.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSal\u012bdzino\u0161\u0101 rekl\u0101ma ir pie\u013caujams konkurences instruments \u2013 tom\u0113r iz\u0161\u0137iro\u0161i ir tas, ka sal\u012bdzin\u0101jums paliek objekt\u012bvs un nerada sabiedr\u012bb\u0101 nepareizu iespaidu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-funktion-vergleichender-werbung\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas funkcija<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Sal\u012bdzino\u0161\u0101 rekl\u0101ma<\/strong> konkurenc\u0113 pilda <strong>svar\u012bgu inform\u0101cijas funkciju<\/strong>. Uz\u0146\u0113mumi apzin\u0101ti sal\u012bdzina savus produktus vai pakalpojumus ar konkurentu pied\u0101v\u0101jumiem, lai padar\u012btu redzamas at\u0161\u0137ir\u012bbas. T\u0101d\u0113j\u0101di tirgus dal\u012bbnieki var <strong>\u0101tr\u0101k orient\u0113ties un lab\u0101k nov\u0113rt\u0113t pied\u0101v\u0101jumus<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Likumdev\u0113js at\u013cauj \u0161o rekl\u0101mas formu, jo t\u0101 var <strong>veicin\u0101t p\u0101rredzam\u012bbu konkurenc\u0113<\/strong>. Skaidrs sal\u012bdzin\u0101jums pal\u012bdz pat\u0113r\u0113t\u0101jiem saprast, k\u0101das \u012bpa\u0161\u012bbas, cenas vai pakalpojumus pied\u0101v\u0101 konkr\u0113ts produkts sal\u012bdzin\u0101jum\u0101 ar citiem. Vienlaikus uz\u0146\u0113mumiem rodas stimuls <strong>p\u0101rskat\u0101mi att\u0113lot kvalit\u0101ti, cenu un veiktsp\u0113ju<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di sal\u012bdzino\u0161\u0101 rekl\u0101ma tirg\u016b pilda vair\u0101kas funkcijas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Inform\u0101cija par at\u0161\u0137ir\u012bb\u0101m<\/strong> starp konkur\u0113jo\u0161iem produktiem vai pakalpojumiem<\/li>\n\n\n\n<li><strong>P\u0101rredzamas konkurences veicin\u0101\u0161ana<\/strong>, kur\u0101 pakalpojumi k\u013c\u016bst sal\u012bdzin\u0101mi<\/li>\n\n\n\n<li><strong>Pirkuma l\u0113muma atvieglo\u0161ana<\/strong>, jo k\u013c\u016bst redzamas svar\u012bgas produktu \u012bpa\u0161\u012bbas<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Regul\u0113juma m\u0113r\u0137is ir konkurence, kas balst\u012bta <strong>uz p\u0101rskat\u0101miem apgalvojumiem un p\u0101rbaud\u0101miem faktiem<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unionsrechtskonforme-auslegung\">Savien\u012bbas ties\u012bbu aktiem atbilsto\u0161a iztulko\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">UWG 2.a pants ir j\u0101interpret\u0113 <strong>atbilsto\u0161i Savien\u012bbas ties\u012bbu aktiem<\/strong>. Tas noz\u012bm\u0113, ka Austrijas ties\u0101m \u0161is noteikums j\u0101piem\u0113ro t\u0101, lai tas atbilstu Savien\u012bbas ties\u012bbu aktu pras\u012bb\u0101m, jo \u012bpa\u0161i Direkt\u012bvai <a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\">2006\/114\/EK<\/a> par maldino\u0161u un sal\u012bdzino\u0161u rekl\u0101mu <strong>(&#8220;Rekl\u0101mas direkt\u012bva&#8221;)<\/strong>. Direkt\u012bva veido pamatu pa\u0161reiz\u0113jam sal\u012bdzino\u0161\u0101s rekl\u0101mas regul\u0113jumam Austrij\u0101 un b\u016btiski ietekm\u0113 t\u0101s saturu un interpret\u0101ciju.  <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101 k\u0101 UWG 2.a pants piln\u012bb\u0101 nep\u0101r\u0146em Savien\u012bbas ties\u012bbu aktu pras\u012bbas, pie\u013caujam\u0101s sal\u012bdzino\u0161\u0101s rekl\u0101mas priek\u0161noteikumus konkretiz\u0113 <strong>EST judikat\u016bra<\/strong> un <strong>direkt\u012bvai atbilsto\u0161a interpret\u0101cija<\/strong>. Sal\u012bdzino\u0161\u0101 rekl\u0101ma princip\u0101 ir pie\u013caujama, ta\u010du tai j\u0101b\u016bt <strong>objekt\u012bvai, lieti\u0161\u0137ai, p\u0101rbaud\u0101mai un bez maldin\u0101\u0161anas<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-vorschriften\">Attiec\u012bbas ar citiem noteikumiem<\/h2>\n\n<p class=\"wp-block-paragraph\">UWG 2.a pants nav izol\u0113ts, bet ir cie\u0161i saist\u012bts ar citiem valsts un Savien\u012bbas ties\u012bbu aktiem. T\u0101d\u0113\u013c sal\u012bdzino\u0161\u0101s rekl\u0101mas pie\u013caujam\u012bba tiek v\u0113rt\u0113ta ne tikai p\u0113c UWG 2.a panta, bet ar\u012b p\u0113c citiem negod\u012bgas konkurences, pre\u010du z\u012bmju, autorties\u012bbu un person\u012bbas ties\u012bbu noteikumiem. Papildus j\u0101\u0146em v\u0113r\u0101 nozares specifiskie \u012bpa\u0161ie noteikumi.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-werbe-rl-2006-114-eg\"><a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Rekl\u0101mas direkt\u012bva 2006\/114\/EK<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">UWG 2.a pants ir cie\u0161i saist\u012bts ar Direkt\u012bvu 2006\/114\/EK par maldino\u0161u un sal\u012bdzino\u0161u rekl\u0101mu (&#8220;Rekl\u0101mas direkt\u012bva&#8221;). Noteikums transpon\u0113 direkt\u012bvas Savien\u012bbas ties\u012bbu aktu pras\u012bbas Austrijas ties\u012bbu aktos, un t\u0101d\u0113\u013c tas j\u0101interpret\u0113 atbilsto\u0161i Savien\u012bbas ties\u012bbu aktiem. Galven\u0101s pras\u012bbas pie\u013caujamai sal\u012bdzino\u0161ai rekl\u0101mai, jo \u012bpa\u0161i objektivit\u0101te, p\u0101rbaud\u0101m\u012bba un maldin\u0101\u0161anas aizliegums, galvenok\u0101rt izriet no Rekl\u0101mas direkt\u012bvas 4. panta.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-spezialgesetzliche-materien\">Speci\u0101lo ties\u012bbu aktu jomas<\/h3>\n\n<p class=\"wp-block-paragraph\">Papildus UWG noteiktiem nozariem past\u0101v papildu rekl\u0101mas noteikumi. \u012apa\u0161i svar\u012bgi ir \u012bpa\u0161ie noteikumi attiec\u012bb\u0101 uz z\u0101l\u0113m, p\u0101rtikas produktiem un finan\u0161u produktiem. \u0160aj\u0101s jom\u0101s sal\u012bdzino\u0161ajai rekl\u0101mai tiek piem\u0113rotas stingr\u0101kas pras\u012bbas, piem\u0113ram, attiec\u012bb\u0101 uz ar vesel\u012bbu saist\u012btiem apgalvojumiem, efektivit\u0101tes sal\u012bdzin\u0101jumiem vai inform\u0101cijas snieg\u0161anas pien\u0101kumiem. T\u0101d\u0113\u013c UWG 2.a pants j\u0101piem\u0113ro kop\u0101 ar attiec\u012bgajiem speci\u0101lajiem likumiem.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenrecht\">Pre\u010du z\u012bmju ties\u012bbas<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma skar pre\u010du z\u012bmju ties\u012bbas, ja tiek nosauktas konkurentu pre\u010du z\u012bmes vai apz\u012bm\u0113jumi. Sve\u0161u pre\u010du z\u012bmju izmanto\u0161ana princip\u0101 ir <strong>pie\u013caujama<\/strong>, ja t\u0101 ir <strong>nepiecie\u0161ama<\/strong> <strong>objekt\u012bvam<\/strong> un <strong>lietiskam sal\u012bdzin\u0101jumam<\/strong> un nav reput\u0101cijas izmanto\u0161anas, noniecin\u0101\u0161anas vai sajauk\u0161anas iesp\u0113jas. <strong>Nepie\u013caujama<\/strong> ir negod\u012bga <strong>labas reput\u0101cijas izmanto\u0161ana<\/strong> <strong>paz\u012bstamai pre\u010du z\u012bmei<\/strong> vai nelieti\u0161\u0137a <strong>pre\u010du z\u012bmes noniecin\u0101\u0161ana<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-urheberrecht\">Autorties\u012bbas<\/h3>\n\n<p class=\"wp-block-paragraph\">Ar\u012b autorties\u012bbu jaut\u0101jumi var b\u016bt aktu\u0101li sal\u012bdzino\u0161\u0101s rekl\u0101mas gad\u012bjum\u0101, piem\u0113ram, ja tiek izmantoti sve\u0161i produktu att\u0113li, iepakojumi vai rekl\u0101mas materi\u0101li. \u0160\u0101di att\u0113lojumi ir pie\u013caujami tikai tikt\u0101l, cikt\u0101l tie ir <strong>nepiecie\u0161ami<\/strong> un <strong>lietiski pamatoti<\/strong> rekl\u0101mas sal\u012bdzin\u0101jumam. Pret\u0113j\u0101 gad\u012bjum\u0101 var rasties <strong>papildu<\/strong> <strong>autorties\u012bbu p\u0101rk\u0101pums<\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personlichkeitsrechte\">Person\u012bbas ties\u012bbas<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma nedr\u012bkst <strong>p\u0101rk\u0101pt person\u012bbas ties\u012bbas<\/strong>. \u012apa\u0161i problem\u0101tiska ir konkurentu vai tre\u0161o personu att\u0113lu vai person\u012bg\u0101s inform\u0101cijas izmanto\u0161ana rekl\u0101mas nol\u016bkos. Rekl\u0101ma, kas <strong>nevajadz\u012bgi pak\u013cauj personas<\/strong> vai <strong>kait\u0113 to reput\u0101cijai<\/strong>, ir <strong>nepie\u013caujama<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-merkmale-der-vergleichenden-werbung\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas paz\u012bmes<\/h2>\n\n<p class=\"wp-block-paragraph\">Likumdev\u0113js atz\u012bst, ka sal\u012bdzin\u0101jumi konkurenc\u0113 princip\u0101 ir <strong>legit\u012bmi m\u0101rketinga instrumenti<\/strong>. T\u0101d\u0113\u013c uz\u0146\u0113mumi dr\u012bkst sal\u012bdzin\u0101t savus produktus vai pakalpojumus ar konkurentu pied\u0101v\u0101jumiem. <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r rekl\u0101mas sal\u012bdzin\u0101jums ir pie\u013caujams tikai tad, ja tas attiecas uz <strong>sal\u012bdzin\u0101miem pakalpojumiem<\/strong> un sal\u012bdzina <strong>objekt\u012bvi p\u0101rbaud\u0101mas \u012bpa\u0161\u012bbas<\/strong>. Rekl\u0101ma nedr\u012bkst nelieti\u0161\u0137i uzbrukt konkurentiem vai rad\u012bt nepatiesu iespaidu ar nepiln\u012bgu inform\u0101ciju. T\u0101d\u0113j\u0101di rekl\u0101mas sal\u012bdzin\u0101jums k\u013c\u016bst nepie\u013caujams un ir UWG 2.a panta p\u0101rk\u0101pums.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-werbung\">Rekl\u0101mas j\u0113dziens<\/h3>\n\n<p class=\"wp-block-paragraph\">Rekl\u0101mas j\u0113dziens UWG 2.a panta kontekst\u0101 tiek saprasts \u013coti pla\u0161i. Rekl\u0101ma ir jebkura <strong>uz\u0146\u0113muma izteikta pazi\u0146ojums<\/strong>, kas <strong>objekt\u012bvi<\/strong> kalpo pre\u010du vai pakalpojumu p\u0101rdo\u0161anas veicin\u0101\u0161anai. Nav svar\u012bgi, k\u0101d\u0101 form\u0101 rekl\u0101ma tiek veikta vai caur k\u0101du mediju t\u0101 tiek izplat\u012bta. T\u0101d\u0113\u013c tas attiecas uz sludin\u0101jumiem, telev\u012bzijas un radio rekl\u0101m\u0101m, interneta vietn\u0113m, soci\u0101lo mediju ierakstiem, plak\u0101tiem vai citiem rekl\u0101mas pazi\u0146ojumiem. Ar\u012b pazi\u0146ojumi, kas nav tie\u0161i rekl\u0101mas, var tikt uzskat\u012bti par rekl\u0101mu, ja tie ac\u012bmredzami kalpo pa\u0161a uz\u0146\u0113muma vai t\u0101 pakalpojumu veicin\u0101\u0161anai.    <\/p>\n\n<p class=\"wp-block-paragraph\">Lai konstat\u0113tu rekl\u0101mas faktu, nav nepiecie\u0161ams, lai pazi\u0146ojums b\u016btu adres\u0113ts <strong>pat\u0113r\u0113t\u0101jiem<\/strong>. Ar\u012b <strong>uz\u0146\u0113m\u0113jiem<\/strong> vai <strong>speci\u0101listu aprind\u0101m<\/strong> adres\u0113ti pazi\u0146ojumi var b\u016bt rekl\u0101ma. Iz\u0161\u0137iro\u0161a noz\u012bme ir tikai tam, ka past\u0101v saimnieciska saikne ar uz\u0146\u0113m\u0113jdarb\u012bbu. Turpretim <strong>t\u012bri priv\u0101ti<\/strong> vai <strong>tikai informat\u012bvi pazi\u0146ojumi bez saist\u012bbas ar konkurenci<\/strong> neietilpst rekl\u0101mas j\u0113dzien\u0101.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\">Atsauce uz konkurentu vai t\u0101 produktiem<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma paredz, ka tiek identific\u0113ts <strong>konkurents<\/strong> vai t\u0101 <strong>preces vai pakalpojumi<\/strong>. <strong>Atsauces subjekts<\/strong> ir pats <strong>konkurents<\/strong>, savuk\u0101rt <strong>atsauces objekts<\/strong> ir vi\u0146a <strong>pied\u0101v\u0101tie produkti vai pakalpojumi<\/strong>. Iz\u0161\u0137iro\u0161ais ir tas, ka m\u0113r\u0137auditorija atpaz\u012bst vai var atpaz\u012bt, uz kuru uz\u0146\u0113mumu vai produktu tiek atsauce.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nav nepiecie\u0161ams<\/strong> <strong>tie\u0161i nosaukt<\/strong> konkurentu. Sal\u012bdzino\u0161\u0101 rekl\u0101ma var past\u0101v\u0113t ar\u012b tad, ja uz\u0146\u0113mums tiek identific\u0113ts tikai <strong>netie\u0161i<\/strong>. Tas notiek tad, ja, pamatojoties uz tirgus poz\u012bciju, rekl\u0101mas dizainu vai noteikt\u0101m \u012bpa\u0161\u012bb\u0101m, ir skaidrs, kur\u0161 konkurents ir dom\u0101ts, to tie\u0161i nenosaucot. Mazos vai \u013coti p\u0101rskat\u0101mos tirgos jau visp\u0101r\u012bga atsauce var b\u016bt pietiekama, lai identific\u0113tu konkr\u0113tu konkurentu.   <\/p>\n\n<p class=\"wp-block-paragraph\">Turpretim ar <strong>nepietiekamu<\/strong> tiek uzskat\u012bta tikai <strong>visp\u0101r\u012bga<\/strong> vai piln\u012bgi <strong>anon\u012bma atsauce<\/strong> bez atpaz\u012bstamas piesaistes konkr\u0113tam konkurentam vai t\u0101 produktiem.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-absatzforderungszweck\">P\u0101rdo\u0161anas veicin\u0101\u0161anas m\u0113r\u0137is<\/h3>\n\n<p class=\"wp-block-paragraph\">B\u016btiska sal\u012bdzino\u0161\u0101s rekl\u0101mas iez\u012bme ir <strong>p\u0101rdo\u0161anas veicin\u0101\u0161anas m\u0113r\u0137is<\/strong>. Attiec\u012bgajam pazi\u0146ojumam <strong>objekt\u012bvi<\/strong> j\u0101b\u016bt v\u0113rstam uz <strong>pre\u010du vai pakalpojumu p\u0101rdo\u0161anas veicin\u0101\u0161anu<\/strong>. \u0160aj\u0101 gad\u012bjum\u0101 nav svar\u012bgs rekl\u0101mdev\u0113ja subjekt\u012bvais nodoms, bet gan tas, k\u0101 pazi\u0146ojums iedarbojas uz \u0101rpusi.  <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0101rdo\u0161anas veicin\u0101\u0161anas m\u0113r\u0137is past\u0101v ne tikai klasisk\u0101s produktu rekl\u0101m\u0101s, bet ar\u012b <strong>t\u0113la rekl\u0101m\u0101s<\/strong> vai <strong>citos pazi\u0146ojumos<\/strong>, kuru m\u0113r\u0137is ir par\u0101d\u012bt uz\u0146\u0113mumu vai t\u0101 pakalpojumus lab\u0101k\u0101 gaism\u0101. Pat tikai <strong>\u012bpa\u0161u \u012bpa\u0161\u012bbu<\/strong>, <strong>priek\u0161roc\u012bbu<\/strong> vai <strong>tirgus poz\u012bciju izcel\u0161ana<\/strong> var b\u016bt pietiekama. Ar\u012b tre\u0161o personu rekl\u0101ma var ietilpt \u0161aj\u0101 kategorij\u0101, ja t\u0101 kalpo uz\u0146\u0113muma p\u0101rdo\u0161anas veicin\u0101\u0161anai.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unmittelbare-und-mittelbare-vergleichende-werbung\">Tie\u0161a un netie\u0161a sal\u012bdzino\u0161\u0101 rekl\u0101ma<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Tie\u0161s<\/strong> sal\u012bdzin\u0101jums past\u0101v tad, ja <strong>konkurents<\/strong> vai t\u0101 <strong>produkti vai pakalpojumi<\/strong> rekl\u0101m\u0101 tiek tie\u0161i nosaukti vai att\u0113loti. Rekl\u0101ma \u0161aj\u0101 gad\u012bjum\u0101 tie\u0161i pretstata savas preces vai pakalpojumus konkr\u0113ta konkurenta uz\u0146\u0113muma pied\u0101v\u0101jumiem. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Netie\u0161s sal\u012bdzin\u0101jums<\/strong> past\u0101v tad, ja uz\u0146\u0113mums tikai nor\u0101da uz konkurenta produktiem, z\u012bmoliem vai rekl\u0101mas pazi\u0146ojumiem. Ar\u012b \u0161\u0101da atsauce ir sal\u012bdzino\u0161\u0101 rekl\u0101ma, ja t\u0101d\u0113j\u0101di rodas <strong>iespaids<\/strong>, ka pa\u0161a produkts ir alternat\u012bva konkurenta produktam. Tas attiecas, piem\u0113ram, uz rekl\u0101m\u0101m, kas apzin\u0101ti piesaist\u0101s konkurentu paz\u012bstamiem z\u012bmoliem, rekl\u0101mas sauk\u013ciem vai produktiem.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nav sal\u012bdzino\u0161\u0101 rekl\u0101ma<\/strong>, savuk\u0101rt, ja tiek reklam\u0113ts tikai pa\u0161a uz\u0146\u0113mums, neidentific\u0113jot konkr\u0113tu konkurentu vai t\u0101 produktus. Ar\u012b tikai pa\u0161slavin\u0101\u0161ana vai visp\u0101r\u012bgi rekl\u0101mas pazi\u0146ojumi bez atpaz\u012bstamas konkurences saist\u012bbas princip\u0101 nav pietiekami. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\">Sal\u012bdzino\u0161\u0101s rekl\u0101mas pie\u013caujam\u012bbas priek\u0161noteikumi<\/h2>\n\n<p class=\"wp-block-paragraph\">Likumdev\u0113js <strong>at\u013cauj<\/strong> <strong>rekl\u0101mas sal\u012bdzin\u0101jumu<\/strong>, lai veicin\u0101tu konkurenci un pal\u012bdz\u0113tu pat\u0113r\u0113t\u0101jiem lab\u0101k sal\u012bdzin\u0101t produktus vai pakalpojumus. Tom\u0113r tai j\u0101atbilst likum\u0101 noteiktaj\u0101m pras\u012bb\u0101m un t\u0101 nedr\u012bkst b\u016bt <strong>negod\u012bgas konkurences darb\u012bbas<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Pie\u013caujam\u012bbas priek\u0161noteikumi izriet no UWG 2.a panta, k\u0101 ar\u012b no Direkt\u012bvas 2006\/114\/EK par maldino\u0161u un sal\u012bdzino\u0161u rekl\u0101mu. \u0160o noteikumu m\u0113r\u0137is ir nodro\u0161in\u0101t lieti\u0161\u0137us un objekt\u012bvus rekl\u0101mas sal\u012bdzin\u0101jumus, vienlaikus nov\u0113r\u0161ot maldino\u0161us, noniecino\u0161us vai cit\u0101di negod\u012bgus rekl\u0101mas pas\u0101kumus. T\u0101d\u0113\u013c sal\u012bdzino\u0161\u0101 rekl\u0101ma nedr\u012bkst jo \u012bpa\u0161i maldin\u0101t, nelieti\u0161\u0137i uzbrukt konkurentiem vai negod\u012bgi izmantot to reput\u0101ciju.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sal\u012bdzino\u0161\u0101s rekl\u0101mas pie\u013caujam\u012bbas priek\u0161noteikumi ietver:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>maldin\u0101\u0161anas aizliegumu,<\/li>\n\n\n\n<li>sal\u012bdzin\u0101mo produktu vai pakalpojumu pietiekamu sal\u012bdzin\u0101m\u012bbu,<\/li>\n\n\n\n<li>objektivit\u0101tes principu,<\/li>\n\n\n\n<li>konkurentu noniecin\u0101\u0161anas aizliegumu,<\/li>\n\n\n\n<li>negod\u012bgas reput\u0101cijas izmanto\u0161anas aizliegumu,<\/li>\n\n\n\n<li>sajauk\u0161anas iesp\u0113jas aizliegumu, k\u0101 ar\u012b<\/li>\n\n\n\n<li>imit\u0101cijas rekl\u0101mas aizliegumu<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrungsverbot\">Maldin\u0101\u0161anas aizliegums<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma nedr\u012bkst b\u016bt <strong>maldino\u0161a<\/strong>. Saska\u0146\u0101 ar UWG 2.a pantu saist\u012bb\u0101 ar UWG 2. pantu rekl\u0101mas sal\u012bdzin\u0101jums ir nepie\u013caujams, ja tas uzrun\u0101taj\u0101 auditorij\u0101 rada nepareizu priek\u0161statu par produktiem, cen\u0101m, \u012bpa\u0161\u012bb\u0101m vai pakalpojumiem. Iz\u0161\u0137iro\u0161i ir nevis tas, k\u0101 rekl\u0101mu bija dom\u0101jis rekl\u0101mdev\u0113js, bet gan tas, k\u0101 to saprot <strong>vid\u0113ji inform\u0113ts pat\u0113r\u0113t\u0101js<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Maldino\u0161a sal\u012bdzino\u0161\u0101 rekl\u0101ma ir tad, ja <strong>tr\u016bkst b\u016btiskas inform\u0101cijas<\/strong> vai t\u0101 tiek att\u0113lota <strong>nepiln\u012bgi<\/strong>. Rekl\u0101mas sal\u012bdzin\u0101jumam j\u0101ietver visa inform\u0101cija, kas nepiecie\u0161ama, lai pareizi nov\u0113rt\u0113tu pazi\u0146ojumu. Ja tiek sal\u012bdzin\u0101tas cenas, j\u0101atkl\u0101j ar\u012b tie apst\u0101k\u013ci, kas ir iz\u0161\u0137iro\u0161i faktiskajai sal\u012bdzin\u0101m\u012bbai. T\u0101d\u0113\u013c rekl\u0101ma nedr\u012bkst izmantot izol\u0113tus atsevi\u0161\u0137us datus, ja tas rada nepatiesu kop\u0113jo iespaidu.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-hinreichende-substituierbarkeit\">Pietiekama aizst\u0101jam\u012bba<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma ir pie\u013caujama tikai tad, ja savstarp\u0113ji tiek sal\u012bdzin\u0101tas <strong>preces vai pakalpojumi<\/strong>, kas <strong>apmierina vienu un to pa\u0161u vajadz\u012bbu<\/strong> vai kam ir <strong>vien\u0101ds m\u0113r\u0137is<\/strong>. T\u0101d\u0113\u013c sal\u012bdzin\u0101tajiem produktiem no <strong>pat\u0113r\u0113t\u0101ju viedok\u013ca<\/strong> faktiski j\u0101b\u016bt savstarp\u0113ji sal\u012bdzin\u0101miem un aizst\u0101jamiem.  \u0160o pras\u012bbu d\u0113v\u0113 par pietiekamu <strong>aizst\u0101jam\u012bbu<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101p\u0113c dr\u012bkst sal\u012bdzin\u0101t, piem\u0113ram, divus mobilo sakaru tarifus, divas apdro\u0161in\u0101\u0161anas vai divus mazg\u0101\u0161anas l\u012bdzek\u013cus, jo tie katrs pilda vienu un to pa\u0161u m\u0113r\u0137i. Turpretim <strong>nepie\u013caujams<\/strong> b\u016btu sal\u012bdzin\u0101jums starp piln\u012bgi at\u0161\u0137ir\u012bgiem produktiem vai pakalpojumiem, kas no pat\u0113r\u0113t\u0101ju viedok\u013ca <strong>nav savstarp\u0113ji aizst\u0101jami<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-objektivitatsgebot\">Objektivit\u0101tes princips<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161ajai rekl\u0101mai j\u0101b\u016bt <strong>objekt\u012bvai<\/strong>. Tas noz\u012bm\u0113, ka rekl\u0101mas sal\u012bdzin\u0101jumam j\u0101b\u016bt <strong>lietiskam, saprotamam un p\u0101rbaud\u0101mam<\/strong>. Saska\u0146\u0101 ar objektivit\u0101tes principu var sal\u012bdzin\u0101t tikai t\u0101das \u012bpa\u0161\u012bbas, kas ir faktiski p\u0101rbaud\u0101mas un kam ir lietiska saist\u012bba ar sal\u012bdzin\u0101majiem produktiem vai pakalpojumiem.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tas noz\u012bm\u0113, ka uz\u0146\u0113mums dr\u012bkst sal\u012bdzin\u0101t cenas, pakalpojumus, kvalit\u0101ti vai tehnisk\u0101s \u012bpa\u0161\u012bbas, ja t\u0101s ir objekt\u012bvi nosak\u0101mas. <strong>Nepie\u013caujami<\/strong>, savuk\u0101rt, ir visp\u0101r\u012bgi apgalvojumi, piem\u0113ram, &#8220;lab\u0101kais produkts&#8221; vai &#8220;daudz lab\u0101ks par visiem citiem&#8221;, ja netiek paskaidrots, uz ko \u0161ie apgalvojumi balst\u0101s.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Objektivit\u0101tes princips<\/strong> nodro\u0161ina, ka pat\u0113r\u0113t\u0101ji, pamatojoties uz rekl\u0101mu, var pie\u0146emt lieti\u0161\u0137u un god\u012bgu l\u0113mumu. T\u0101d\u0113\u013c rekl\u0101ma nedr\u012bkst tikai emocion\u0101li iedarboties vai noniecin\u0101t konkurentus, bet tai j\u0101b\u016bt <strong>balst\u012btai uz saprotamiem un p\u0101rbaud\u0101miem faktiem<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergleichbare-eigenschaften\">Sal\u012bdzin\u0101mas \u012bpa\u0161\u012bbas<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma dr\u012bkst sal\u012bdzin\u0101t tikai t\u0101das <strong>\u012bpa\u0161\u012bbas<\/strong>, kas pat\u0113r\u0113t\u0101jiem ir faktiski <strong>svar\u012bgas<\/strong> un <strong>sapr\u0101t\u012bgi sal\u012bdzin\u0101mas<\/strong>. T\u0101d\u0113\u013c uz\u0146\u0113mumi nedr\u012bkst izv\u0113l\u0113ties jebk\u0101das \u012bpa\u0161\u012bbas, bet gan sal\u012bdzin\u0101t tikai t\u0101s \u012bpa\u0161\u012bbas, kas <strong>ietekm\u0113 pirkuma l\u0113mumu<\/strong>. Pie t\u0101m jo \u012bpa\u0161i pieder produkta cena, kvalit\u0101te, veiktsp\u0113ja, iztur\u012bba vai tehnisk\u0101s \u012bpa\u0161\u012bbas.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pat\u0113r\u0113t\u0101jiem j\u0101sp\u0113j atpaz\u012bt, uz ko sal\u012bdzin\u0101jums attiecas un k\u0101p\u0113c produkts it k\u0101 ir lab\u0101ks vai l\u0113t\u0101ks par citu. T\u0101p\u0113c <strong>nepie\u013caujami<\/strong> ir neskaidri vai piln\u012bgi visp\u0101r\u012bgi apgalvojumi bez konkr\u0113tas saist\u012bbas ar p\u0101rbaud\u0101m\u0101m \u012bpa\u0161\u012bb\u0101m.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-vergleichbarkeitskriterien\">Sal\u012bdzin\u0101m\u012bbas krit\u0113riji<\/h4>\n\n<p class=\"wp-block-paragraph\">Lai rekl\u0101mas sal\u012bdzin\u0101jums b\u016btu pie\u013caujams, sal\u012bdzin\u0101maj\u0101m \u012bpa\u0161\u012bb\u0101m j\u0101atbilst noteiktiem priek\u0161noteikumiem. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101m j\u0101b\u016bt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>b\u016btisk\u0101m,<\/li>\n\n\n\n<li>svar\u012bg\u0101m,<\/li>\n\n\n\n<li>p\u0101rbaud\u0101m\u0101m un<\/li>\n\n\n\n<li>tipisk\u0101m<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">sal\u012bdzin\u0101majiem produktiem vai pakalpojumiem.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>B\u016btisks<\/strong> noz\u012bm\u0113, ka \u012bpa\u0161\u012bba ir svar\u012bga pirkuma l\u0113mumam. <strong>Svar\u012bga<\/strong> \u012bpa\u0161\u012bba ir tad, ja t\u0101 pat\u0113r\u0113t\u0101jiem ir faktiski interesanta vai noder\u012bga. <strong>P\u0101rbaud\u0101ms<\/strong> sal\u012bdzin\u0101jums ir tad, ja apgalvot\u0101s at\u0161\u0137ir\u012bbas var objekt\u012bvi kontrol\u0113t. <strong>Tipiskas<\/strong> ir \u012bpa\u0161\u012bbas, kas rakstur\u012bgas attiec\u012bgajai precei vai pakalpojumam.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-herabsetzungsverbot\">Noniecin\u0101\u0161anas aizliegums<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma nedr\u012bkst <strong>nelieti\u0161\u0137i noniecin\u0101t vai apmelot<\/strong> konkurentus. Uz\u0146\u0113mumi dr\u012bkst izcelt at\u0161\u0137ir\u012bbas no konkurentu produktiem, ta\u010du nedr\u012bkst reklam\u0113t tikai to, lai izsmietu citus uz\u0146\u0113mumus vai kait\u0113tu to reput\u0101cijai. <\/p>\n\n<p class=\"wp-block-paragraph\">Nepie\u013caujami ir jo \u012bpa\u0161i apvainojo\u0161i, agres\u012bvi vai visp\u0101r\u012bgi noniecino\u0161i pazi\u0146ojumi par konkurentiem vai to produktiem. T\u0101d\u0113\u013c rekl\u0101ma nedr\u012bkst rad\u012bt iespaidu, ka konkurentu produkti ir mazv\u0113rt\u012bgi vai p\u0101rcenoti, ja tas nav lieti\u0161\u0137i pamatots un objekt\u012bvi saprotams. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pie\u013caujama<\/strong>, savuk\u0101rt, ir <strong>lietiska kritika<\/strong> vai <strong>objekt\u012bvs sal\u012bdzin\u0101jums<\/strong>, ja tas balst\u0101s uz p\u0101rbaud\u0101miem faktiem un nav v\u0113rsts uz konkurenta noniecin\u0101\u0161anu.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ursprungsbezeichnungsidentitat\">Izcelsmes apz\u012bm\u0113jumu identit\u0101te<\/h3>\n\n<p class=\"wp-block-paragraph\">Ja tiek sal\u012bdzin\u0101tas preces ar <strong>aizsarg\u0101tu izcelsmes apz\u012bm\u0113jumu<\/strong>, dr\u012bkst sal\u012bdzin\u0101t tikai produktus ar <strong>vienu un to pa\u0161u izcelsmes apz\u012bm\u0113jumu<\/strong>. \u0160is noteikums ir paredz\u0113ts, lai nov\u0113rstu paz\u012bstamu izcelsmes apz\u012bm\u0113jumu neliet\u012bgu izmanto\u0161anu vai pat\u0113r\u0113t\u0101ju maldin\u0101\u0161anu par produkta faktisko izcelsmi. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101p\u0113c uz\u0146\u0113mums nedr\u012bkst sal\u012bdzin\u0101t produktu ar nosaukumu \u201c\u0160ampanietis\u201d ar citu dzirksto\u0161o v\u012bnu, kuram nav \u0161\u012bs aizsarg\u0101t\u0101s izcelsmes nor\u0101des. Sal\u012bdzin\u0101jumi ir pie\u013caujami tikai tad, ja abiem produktiem ir viena un t\u0101 pati aizsarg\u0101t\u0101 izcelsmes nor\u0101de. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160is noteikums <strong>aizsarg\u0101<\/strong> gan <strong>pat\u0113r\u0113t\u0101jus<\/strong>, gan augstv\u0113rt\u012bgu re\u0123ion\u0101lo produktu <strong>ra\u017eot\u0101jus<\/strong> no maldino\u0161iem vai negod\u012bgiem rekl\u0101mas sal\u012bdzin\u0101jumiem.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-unlauterer-rufausnutzung\">Negod\u012bgas reput\u0101cijas izmanto\u0161anas aizliegums<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma nedr\u012bkst negod\u012bgi izmantot konkurenta labo reput\u0101ciju. T\u0101d\u0113\u013c uz\u0146\u0113mumi nedr\u012bkst m\u0113r\u0137tiec\u012bgi g\u016bt labumu no pozit\u012bv\u0101 t\u0113la, atpaz\u012bstam\u012bbas vai uztic\u012bbas, ko pat\u0113r\u0113t\u0101ji saista ar paz\u012bstamu z\u012bmolu vai konkurentu uz\u0146\u0113mumu. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nepie\u013caujami<\/strong> ir jo \u012bpa\u0161i apzin\u0101ti &#8220;pie\u0137erties&#8221; paz\u012bstamam z\u012bmolam ar rekl\u0101mu, lai g\u016btu labumu no t\u0101 atpaz\u012bstam\u012bbas. Pat\u0113r\u0113t\u0101jiem nedr\u012bkst rasties iespaids, ka starp uz\u0146\u0113mumiem past\u0101v ekonomiska saist\u012bba vai ka reklam\u0113tajam produktam ir t\u0101da pati kvalit\u0101te vai izcelsme k\u0101 paz\u012bstamajam konkurenta produktam. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pie\u013caujama<\/strong> paliek tikai konkurenta vai t\u0101 z\u012bmola piemin\u0113\u0161ana, ja tas ir nepiecie\u0161ams lieti\u0161\u0137am un objekt\u012bvam rekl\u0101mas sal\u012bdzin\u0101jumam.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-der-imitationswerbung\">Imit\u0101cijas rekl\u0101mas aizliegums<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma nedr\u012bkst att\u0113lot produktu k\u0101 konkurenta produkta atdarin\u0101jumu vai kopiju. T\u0101d\u0113\u013c uz\u0146\u0113mumi nedr\u012bkst reklam\u0113t, ka to produkts ir l\u0113t\u0101ks vai l\u012bdz\u012bgs paz\u012bstama z\u012bmola produkta atdarin\u0101jums. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u012b <strong>aizlieguma m\u0113r\u0137is ir nov\u0113rst<\/strong> to, ka pat\u0113r\u0113t\u0101ji tiek m\u0113r\u0137tiec\u012bgi novirz\u012bti uz <strong>atdarin\u0101juma produktiem<\/strong> un paz\u012bstami z\u012bmoli tiek v\u0113rt\u012bbas zi\u0146\u0101 mazin\u0101ti ar l\u0113t\u0101m kopij\u0101m. T\u0101p\u0113c <strong>nepie\u013caujami<\/strong> ir jo \u012bpa\u0161i t\u0101di rekl\u0101mas apgalvojumi k\u0101 \u201ct\u0101ds pats k\u0101 z\u012bmols X, tikai l\u0113t\u0101ks\u201d vai nor\u0101des uz to, ka produkts ir apzin\u0101ti veidots p\u0113c paz\u012bstama z\u012bmola produkta parauga.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pie\u013caujams<\/strong> paliek lieti\u0161\u0137s \u012bpa\u0161\u012bbu vai cenu sal\u012bdzin\u0101jums, kam\u0113r pa\u0161a produkts netiek tie\u0161i att\u0113lots k\u0101 imit\u0101cija vai atdarin\u0101jums.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-von-verwechslungsgefahr\">Sajauk\u0161anas iesp\u0113jas aizliegums<\/h3>\n\n<p class=\"wp-block-paragraph\">Sal\u012bdzino\u0161\u0101 rekl\u0101ma nedr\u012bkst rad\u012bt situ\u0101ciju, ka pat\u0113r\u0113t\u0101ji <strong>sajauc<\/strong> uz\u0146\u0113mumus, z\u012bmolus, produktus vai pakalpojumus. T\u0101d\u0113\u013c rekl\u0101mai skaidri j\u0101nor\u0101da, kur\u0161 uz\u0146\u0113mums reklam\u0113 un uz kuru konkurentu tiek atsauce. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sajauk\u0161anas iesp\u0113ja<\/strong> var rasties, ja tiek izmantoti l\u012bdz\u012bgi z\u012bmoli, logotipi, iepakojumi vai rekl\u0101mas dizaini, un t\u0101d\u0113j\u0101di rodas <strong>iespaids<\/strong>, ka produkti n\u0101k no <strong>viena un t\u0101 pa\u0161a uz\u0146\u0113muma<\/strong> vai <strong>ekonomiski pieder kop\u0101<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Aizliegums nodro\u0161ina, ka pat\u0113r\u0113t\u0101ji var skaidri klasific\u0113t rekl\u0101mas sal\u012bdzin\u0101jumus. T\u0101d\u0113\u013c rekl\u0101ma nedr\u012bkst b\u016bt veidota t\u0101, ka produktu izcelsme vai pieder\u012bba k\u013c\u016bst neskaidra. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-unzulassiger-vergleichender-werbung\">Nepie\u013caujam\u0101s sal\u012bdzino\u0161\u0101s rekl\u0101mas tiesisk\u0101s sekas<\/h2>\n\n<p class=\"wp-block-paragraph\">Ja sal\u012bdzino\u0161\u0101 rekl\u0101ma p\u0101rk\u0101pj sal\u012bdzino\u0161\u0101s rekl\u0101mas pie\u013caujam\u012bbas priek\u0161noteikumus, tam var b\u016bt <strong>iev\u0113rojamas juridiskas sekas<\/strong>. Likums konkurentiem un citiem ties\u012bbu subjektiem nodro\u0161ina da\u017e\u0101dus instrumentus, lai aptur\u0113tu negod\u012bgu rekl\u0101mu. <\/p>\n\n<p class=\"wp-block-paragraph\">Svar\u012bg\u0101k\u0101s tiesisk\u0101s sekas ir \u012bpa\u0161i:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Aizlieguma pras\u012bba<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 14. pants<\/a> pret turpm\u0101ku nepie\u013caujam\u0101s rekl\u0101mas izmanto\u0161anu<\/li>\n\n\n\n<li><strong>Ties\u012bbas uz zaud\u0113jumu atl\u012bdz\u012bbu<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 16. pants<\/a>, ja p\u0101rk\u0101pums ir noticis vainas d\u0113\u013c<\/li>\n\n\n\n<li><strong>Tiesas pas\u0101kumi<\/strong>, piem\u0113ram, ar <strong>pagaidu r\u012bkojumu<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 24. pants<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Centr\u0101lais ir <strong>pras\u012bjums par attur\u0113\u0161anos<\/strong>. Saska\u0146\u0101 ar<strong> \u00a7<\/strong> <strong>14<\/strong> <strong>UWG<\/strong> ties\u012bbas celt pras\u012bbu par attur\u0113\u0161anos ir konkurentiem, apvien\u012bb\u0101m uz\u0146\u0113m\u0113ju saimniecisko intere\u0161u veicin\u0101\u0161anai, cikt\u0101l t\u0101s p\u0101rst\u0101v skart\u0101s intereses, k\u0101 ar\u012b Feder\u0101lajai str\u0101dnieku un algoto darbinieku kamerai, Austrijas Tirdzniec\u012bbas kamerai, Austrijas Lauksaimniec\u012bbas kameru prezidentu konferencei, Austrijas Arodbiedr\u012bbu apvien\u012bbai un Feder\u0101lajai konkurences iest\u0101dei. Savuk\u0101rt atsevi\u0161\u0137i pat\u0113r\u0113t\u0101ji nav ties\u012bgi celt pras\u012bbu par attur\u0113\u0161anos.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160o sankciju m\u0113r\u0137is ir nodro\u0161in\u0101t, ka konkurence <strong>netiek izkrop\u013cota ar negod\u012bgiem rekl\u0101mas sal\u012bdzin\u0101jumiem<\/strong>. T\u0101d\u0113\u013c uz\u0146\u0113mumiem j\u0101piev\u0113r\u0161 uzman\u012bba tam, lai to rekl\u0101ma <strong>piln\u012bb\u0101 atbilstu likuma pras\u012bb\u0101m<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKonkurences ties\u012bb\u0101s pat nelielas neprecizit\u0101tes rekl\u0101mas sal\u012bdzin\u0101jum\u0101 var rad\u012bt iev\u0113rojamas juridiskas sekas.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Sal\u012bdzino\u0161\u0101 rekl\u0101ma pied\u0101v\u0101 iesp\u0113jas, ta\u010du tai ir ar\u012b juridiskie riski.<\/strong> Pat nelielas neprecizit\u0101tes sal\u012bdzin\u0101jum\u0101, nepiln\u012bga inform\u0101cija vai nesakar\u012bgs att\u0113lojums var \u0101tri novest pie <strong>br\u012bdin\u0101jumiem, aizlieguma pras\u012bb\u0101m vai tiesas procesiem<\/strong>. Tie\u0161i t\u0101p\u0113c, ka rekl\u0101ma bie\u017ei tiek formul\u0113ta asi, <strong>juridiski korekts noform\u0113jums<\/strong> ir \u012bpa\u0161i svar\u012bgs. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Juridiska p\u0101rbaude<\/strong> pal\u012bdz uz\u0146\u0113mumiem formul\u0113t rekl\u0101mas apgalvojumus juridiski dro\u0161i un izvair\u012bties no tipisk\u0101m k\u013c\u016bd\u0101m. Vienlaikus var efekt\u012bvi apkarot ar\u012b <strong>konkurentu negod\u012bgas rekl\u0101mas darb\u012bbas<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ar advok\u0101ta atbalstu j\u016bs jo \u012bpa\u0161i ieg\u016bstat:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Rekl\u0101mas sal\u012bdzin\u0101jumu juridiski dro\u0161s noform\u0113jums<\/strong> pirms kampa\u0146u public\u0113\u0161anas<\/li>\n\n\n\n<li><strong>\u0100tra pras\u012bbu izpilde<\/strong> pret konkurentu nepie\u013caujamu rekl\u0101mu<\/li>\n\n\n\n<li><strong>Skaidrs juridiskais nov\u0113rt\u0113jums<\/strong>, vai sal\u012bdzin\u0101jums ir pie\u013caujams, maldino\u0161s vai negod\u012bgs<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di var <strong>samazin\u0101t konkurences riskus<\/strong> un vienlaikus <strong>juridiski dro\u0161i izmantot likum\u012bgas rekl\u0101mas iesp\u0113jas<\/strong>.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSal\u012bdzino\u0161\u0101 rekl\u0101ma dr\u012bkst inform\u0113t, bet nedr\u012bkst maldin\u0101t \u2013 juridisk\u0101s konsult\u0101cijas nodro\u0161ina \u0161\u012bs robe\u017eas iev\u0113ro\u0161anu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-4274a74a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2f9f3a88 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kas ir sal\u012bdzino\u0161\u0101 rekl\u0101ma saska\u0146\u0101 ar UWG 2.a pantu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Sal\u012bdzino\u0161\u0101 rekl\u0101ma past\u0101v, ja uz\u0146\u0113mums savus produktus vai pakalpojumus rekl\u0101m\u0101 saista ar konkurentu vai t\u0101 pied\u0101v\u0101jumu. Konkurents nav oblig\u0101ti j\u0101nosauc tie\u0161i. Pietiek, ja sabiedr\u012bbai ir atpaz\u012bstams, kur\u0161 konkur\u0113jo\u0161ais pied\u0101v\u0101jums tiek dom\u0101ts.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-04926923 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai sal\u012bdzino\u0161\u0101 rekl\u0101ma Austrij\u0101 ir at\u013cauta?<\/span><\/div><div class=\"uagb-faq-content\"><p>J\u0101. Sal\u012bdzino\u0161\u0101 rekl\u0101ma saska\u0146\u0101 ar UWG 2.a pantu princip\u0101 ir pie\u013caujama. Ta\u010du tai j\u0101b\u016bt objekt\u012bvai, p\u0101rbaud\u0101mai un nedr\u012bkst b\u016bt maldino\u0161ai vai noniecino\u0161ai. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b8d344e6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101dus produktus vai pakalpojumus dr\u012bkst sal\u012bdzin\u0101t sav\u0101 starp\u0101?<\/span><\/div><div class=\"uagb-faq-content\"><p>Sal\u012bdzin\u0101t dr\u012bkst tikai preces vai pakalpojumus, kas pilda vienu un to pa\u0161u m\u0113r\u0137i vai pat\u0113r\u0113t\u0101jiem ir \u012bsta alternat\u012bva. Piln\u012bgi at\u0161\u0137ir\u012bgu pied\u0101v\u0101jumu sal\u012bdzin\u0101jums var b\u016bt maldino\u0161s. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-473f9345 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kad sal\u012bdzino\u0161\u0101 rekl\u0101ma k\u013c\u016bst nepie\u013caujama?<\/span><\/div><div class=\"uagb-faq-content\"><p>Rekl\u0101mas sal\u012bdzin\u0101jums ir nepie\u013caujams, ja tas satur nepatiesu vai nepiln\u012bgu inform\u0101ciju, noklus\u0113 svar\u012bgas at\u0161\u0137ir\u012bbas, nesakar\u012bgi diskredit\u0113 konkurentus vai rada sabiedr\u012bb\u0101 nepareizu iespaidu.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4150e140 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai rekl\u0101m\u0101 dr\u012bkstu nosaukt konkurenta z\u012bmolu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Princip\u0101 j\u0101, ja nosauk\u0161ana ir nepiecie\u0161ama sal\u012bdzin\u0101jumam. Ta\u010du sve\u0161u z\u012bmolu izmanto\u0161ana nedr\u012bkst izmantot konkurenta reput\u0101ciju vai rad\u012bt iespaidu par ekonomisku saikni. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ef586577 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101das ir nepie\u013caujamas sal\u012bdzino\u0161\u0101s rekl\u0101mas sekas?<\/span><\/div><div class=\"uagb-faq-content\"><p>Konkurenti un citi ties\u012bbu subjekti var juridiski v\u0113rsties pret nepie\u013caujamu rekl\u0101mu. Iesp\u0113jamas ir \u012bpa\u0161i aizlieguma pras\u012bbas, pagaidu r\u012bkojumi un da\u017eos apst\u0101k\u013cos ar\u012b zaud\u0113jumu atl\u012bdz\u012bbas pras\u012bbas. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-000e3b6a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101p\u0113c sal\u012bdzino\u0161\u0101 rekl\u0101ma j\u0101p\u0101rbauda juridiski?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pat nelielas neprecizit\u0101tes rekl\u0101mas sal\u012bdzin\u0101jum\u0101 var izrais\u012bt konkurences p\u0101rk\u0101pumu. Juridiska p\u0101rbaude pal\u012bdz uz\u0146\u0113mumiem izvair\u012bties no br\u012bdin\u0101jumiem, tiesas procesiem un nevajadz\u012bgiem riskiem. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"UWG 2.a pants defin\u0113 sal\u012bdzino\u0161o rekl\u0101mu k\u0101 jebkuru rekl\u0101mu, kas tie\u0161i vai netie\u0161i \u013cauj atpaz\u012bt konkurentu vai t\u0101 preces vai pakalpojumus. \u0160\u012b norma paredz, ka \u0161\u0101da sal\u012bdzino\u0161\u0101 rekl\u0101ma princip\u0101 ir &#8230;","protected":false},"author":1,"featured_media":131993,"parent":57910,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1283],"tags":[],"class_list":["post-131992","page","type-page","status-publish","has-post-thumbnail","hentry","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"UWG 2.a pants defin\u0113 sal\u012bdzino\u0161o rekl\u0101mu k\u0101 jebkuru rekl\u0101mu, kas tie\u0161i vai netie\u0161i \u013cauj atpaz\u012bt konkurentu vai t\u0101 preces vai pakalpojumus. \u0160\u012b norma paredz, ka \u0161\u0101da sal\u012bdzino\u0161\u0101 rekl\u0101ma princip\u0101 ir ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/131992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=131992"}],"version-history":[{"count":4,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/131992\/revisions"}],"predecessor-version":[{"id":159309,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/131992\/revisions\/159309"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media\/131993"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=131992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=131992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=131992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}