{"id":131677,"date":"2026-03-27T10:00:00","date_gmt":"2026-03-27T09:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/%c2%a7-2-uwg-maldinosi-komercprakses-panemieni\/"},"modified":"2026-05-27T19:09:05","modified_gmt":"2026-05-27T17:09:05","slug":"%c2%a7-2-uwg-maldinosi-komercprakses-panemieni","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/%c2%a7-2-uwg-maldinosi-komercprakses-panemieni\/","title":{"rendered":"\u00a7 2 UWG \u2013 Maldino\u0161i komercprakses pa\u0146\u0113mieni"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 2 UWG \u2013 Maldino\u0161i komercprakses pa\u0146\u0113mieni<\/h2><ul><li><a href=\"#h-schutzzwecktrias\" data-level=\"3\">Aizsardz\u012bbas m\u0113r\u0137u tri\u0101de<\/a><\/li><li><a href=\"#h-wahrheits-und-informationsgrundsatz\" data-level=\"3\">Paties\u012bbas un inform\u0101cijas princips<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-handlung-nach-2-abs-1-uwg\" data-level=\"2\">Maldin\u0101\u0161ana ar darb\u012bbu saska\u0146\u0101 ar UWG 2. panta 1. punktu <\/a><ul><li><a href=\"#h-irrefuhrung-durch-unrichtige-angaben\" data-level=\"3\">Maldin\u0101\u0161ana ar nepareiziem apgalvojumiem<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-sonstige-tauschende-handlungen\" data-level=\"3\">Maldin\u0101\u0161ana ar cit\u0101m maldino\u0161\u0101m darb\u012bb\u0101m<\/a><\/li><\/ul><\/li><li><a href=\"#h-irrefuhrung-durch-unterlassen\" data-level=\"2\">Maldin\u0101\u0161ana ar b\u0435\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043c<\/a><ul><li><a href=\"#h-irrefuhrung-durch-vorenthalten-wesentlicher-informationen\" data-level=\"3\">Maldin\u0101\u0161ana, noklus\u0113jot b\u016btisku inform\u0101ciju<\/a><\/li><\/ul><\/li><li><a href=\"#h-irrefuhrungseignung\" data-level=\"2\">Maldin\u0101\u0161anas piem\u0113rot\u012bba<\/a><ul><li><a href=\"#h-massstab-des-durchschnittlichen-marktteilnehmers\" data-level=\"3\">Vid\u0113j\u0101 tirgus dal\u012bbnieka krit\u0113rijs<\/a><\/li><li><a href=\"#h-gesamteindruck-einer-werbeaussage\" data-level=\"3\">Rekl\u0101mas pazi\u0146ojuma visp\u0101r\u0113jais iespaids<\/a><\/li><\/ul><\/li><li><a href=\"#h-schwarze-liste-ausdrucklich-verbotene-geschaftspraktiken\" data-level=\"2\">Melnais saraksts \u2013 skaidri aizliegti komercprakses pa\u0146\u0113mieni<\/a><\/li><li><a href=\"#h-typische-erscheinungsformen-der-irrefuhrung-in-der-praxis\" data-level=\"2\">Tipiskas maldin\u0101\u0161anas izpausmes praks\u0113<\/a><ul><li><a href=\"#h-alleinstellungswerbung\" data-level=\"3\">Rekl\u0101ma ar apgalvojumu par unik\u0101lu st\u0101vokli tirg\u016b<\/a><\/li><li><a href=\"#h-blickfangwerbung\" data-level=\"3\">Rekl\u0101ma ar uzman\u012bbu piesaisto\u0161iem elementiem<\/a><\/li><li><a href=\"#h-mehrdeutige-angaben\" data-level=\"3\">Divdom\u012bgas nor\u0101des<\/a><\/li><\/ul><\/li><li><a href=\"#h-fallgruppen-irrefuhrender-geschaftspraktiken-nach-2-abs-1-z-1-7-uwg\" data-level=\"2\">Maldino\u0161as komercprakses gad\u012bjumu grupas saska\u0146\u0101 ar UWG 2. panta 1. punkta 1.\u20137. apak\u0161punktu <\/a><ul><li><a href=\"#h-z-1-vorhandensein-des-produkts\" data-level=\"3\">1. p.: Produkta pieejam\u012bba<\/a><\/li><li><a href=\"#h-z-2-art-des-produkts\" data-level=\"3\">2. p.: Produkta veids<\/a><\/li><li><a href=\"#h-z-3-angaben-zu-produkteigenschaften-und-produkttests\" data-level=\"3\">3. p.: Nor\u0101des par produkta \u012bpa\u0161\u012bb\u0101m un produktu testi<\/a><\/li><li><a href=\"#h-z-4-gesamtumstande-des-marktverhaltens\" data-level=\"3\">4. p.: Tirgus uzved\u012bbas kop\u0113jie apst\u0101k\u013ci<\/a><\/li><li><a href=\"#h-z-5-preise-und-preisbildung\" data-level=\"3\">5. p.: Cenas un cenu veido\u0161ana<\/a><\/li><li><a href=\"#h-z-6-notwendigkeit-von-reparatur-und-austausch\" data-level=\"3\">6. p.: Remonta un nomai\u0146as nepiecie\u0161am\u012bba<\/a><\/li><li><a href=\"#h-z-7-identitat-und-eigenschaften-des-unternehmers\" data-level=\"3\">7. p.: Uz\u0146\u0113m\u0113ja identit\u0101te un \u012bpa\u0161\u012bbas<\/a><\/li><\/ul><\/li><li><a href=\"#h-verwechslungsgefahr-mit-einem-anderen-produkt-oder-kennzeichen-nach-2-abs-3-uwg\" data-level=\"2\">Sajauk\u0161anas risks ar citu produktu vai apz\u012bm\u0113jumu saska\u0146\u0101 ar UWG 2. panta 3. punktu <\/a><ul><li><a href=\"#h-abgrenzung-zum-9-uwg\" data-level=\"3\">No\u0161\u0137ir\u0161ana no UWG 9. panta<\/a><\/li><\/ul><\/li><li><a href=\"#h-aufforderungen-zum-kauf-nach-2-abs-6-uwg\" data-level=\"2\">Aicin\u0101jumi pirkt saska\u0146\u0101 ar UWG 2. panta 6. punktu <\/a><\/li><li><a href=\"#h-schadenersatzrechtliches-privileg-im-medienbereich-nach-2-abs-7-uwg\" data-level=\"2\">Zaud\u0113jumu atl\u012bdz\u012bbas ties\u012bbu privil\u0113\u0123ija mediju jom\u0101 saska\u0146\u0101 ar UWG 2. panta 7. punktu <\/a><ul><li><a href=\"#h-personlicher-anwendungsbereich\" data-level=\"3\">Person\u012bg\u0101 piem\u0113ro\u0161anas joma<\/a><\/li><li><a href=\"#h-voraussetzungen-der-privilegierung\" data-level=\"3\">Privili\u0123\u0113\u0161anas priek\u0161noteikumi<\/a><\/li><li><a href=\"#h-umfang-der-haftungsbeschrankung\" data-level=\"3\">Atbild\u012bbas ierobe\u017eojuma apjoms<\/a><\/li><\/ul><\/li><li><a href=\"#h-digitale-erscheinungsformen-irrefuhrender-geschaftspraktiken\" data-level=\"2\">Maldino\u0161as komercprakses digit\u0101l\u0101s izpausmes<\/a><\/li><li><a href=\"#h-grenze-zur-zulassigen-werbung\" data-level=\"2\">Robe\u017ea ar at\u013cauto rekl\u0101mu<\/a><\/li><li><a href=\"#h-vollstandigkeit-einer-werbung\" data-level=\"2\">Rekl\u0101mas piln\u012bgums<\/a><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-nbsp-2-nbsp-uwg\" data-level=\"2\">Juridisk\u0101s sekas p\u0101rk\u0101pumu gad\u012bjum\u0101 pret \u00a7 2 UWG<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Maldino\u0161a komercprakse<\/strong> past\u0101v, ja uz\u0146\u0113mums ar <strong>nepareizu inform\u0101ciju<\/strong>, <strong>maldino\u0161u att\u0113lojumu<\/strong> vai <strong>b\u016btiskas inform\u0101cijas noklus\u0113\u0161anu<\/strong> rada nepatiesu iespaidu pat\u0113r\u0113t\u0101jiem vai citiem tirgus dal\u012bbniekiem. Juridiski iz\u0161\u0137iro\u0161a nav katra neskaidr\u012bba, bet tikai <strong>maldino\u0161a komercprakse<\/strong>, kas sp\u0113j pamudin\u0101t tirgus dal\u012bbnieku, kur\u0161 var b\u016bt gan pat\u0113r\u0113t\u0101js, gan uz\u0146\u0113m\u0113js, uz <strong>komerci\u0101lu l\u0113mumu<\/strong>, ko vi\u0146\u0161 cit\u0101di <strong>neb\u016btu pie\u0146\u0113mis<\/strong>. <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 2. panta<\/a><\/strong> m\u0113r\u0137is ir nodro\u0161in\u0101t <strong>god\u012bgus tirgus apst\u0101k\u013cus<\/strong> un g\u0101d\u0101t, lai l\u0113mumi tiktu pie\u0146emti, pamatojoties uz <strong>skaidru un patiesu inform\u0101ciju<\/strong>. Par \u012bpa\u0161i smag\u0101m tiek uzskat\u012btas ar\u012b t\u0101s prakses, kas ir skaidri min\u0113tas UWG t\u0101 d\u0113v\u0113taj\u0101 <strong>\u201cmelnaj\u0101 sarakst\u0101\u201d<\/strong>; t\u0101s <strong>jebkur\u0101 gad\u012bjum\u0101 tiek uzskat\u012btas par maldino\u0161\u0101m<\/strong>.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">Maldino\u0161s komercprakses pa\u0146\u0113miens ir jebkura <strong>komerci\u0101la r\u012bc\u012bba<\/strong>, kas tirgus dal\u012bbniekus ar <strong>nepaties\u012bb\u0101m<\/strong>, <strong>maldin\u0101\u0161anu<\/strong> vai <strong>nepiln\u012bgu inform\u0101ciju<\/strong> pamudina pie\u0146emt l\u0113mumu, kuru tie god\u012bgas un skaidras inform\u0101cijas gad\u012bjum\u0101 neb\u016btu pie\u0146\u0113mu\u0161i.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp\" alt=\"\u00a7 2 UWG paskaidro, kad rekl\u0101ma un komercprakses pa\u0146\u0113mieni ir maldino\u0161i un k\u0101das sekas draud p\u0101rk\u0101pumu gad\u012bjum\u0101.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNoteikumi par maldino\u0161iem komercprakses pa\u0146\u0113mieniem nav br\u012bvi apsprie\u017eamas l\u012bgumties\u012bbas, bet imperat\u012bvas konkurences ties\u012bbas. T\u0101d\u0113\u013c uz\u0146\u0113mumi nevar ar VN vai nor\u0101d\u0113m atbr\u012bvoties no \u0161iem aizliegumiem. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzzwecktrias\">Aizsardz\u012bbas m\u0113r\u0137u tri\u0101de<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0160\u012bs normas m\u0113r\u0137is ir nov\u0113rst to, ka tirgus dal\u012bbnieki nepatiesas, nepiln\u012bgas vai cit\u0101di maldino\u0161as komercprakses d\u0113\u013c tiek pamudin\u0101ti pie\u0146emt komerci\u0101lus l\u0113mumus, kurus, sa\u0146emot pareizu inform\u0101ciju, vi\u0146i neb\u016btu pie\u0146\u0113mu\u0161i. <\/p>\n\n<p class=\"wp-block-paragraph\">UWG 2. pants paredz tr\u012bsk\u0101r\u0161u aizsardz\u012bbas virzienu:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Konkurenti<\/strong><br\/>Aizsardz\u012bba pret konkurences krop\u013cojumiem, ko rada konkur\u0113jo\u0161u uz\u0146\u0113mumu negod\u012bga komercprakse. <\/li>\n\n\n\n<li><strong>Tirgus pret\u0113j\u0101 puse<\/strong><br\/>Pat\u0113r\u0113t\u0101ju un citu pirc\u0113ju aizsardz\u012bba pret maldin\u0101\u0161anu un k\u013c\u016bdainiem l\u0113mumiem. <\/li>\n\n\n\n<li><strong>Sabiedr\u012bba kopum\u0101<\/strong><br\/>Intere\u0161u aizsardz\u012bba attiec\u012bb\u0101 uz funkcion\u0113jo\u0161u un p\u0101rredzamu konkurences sist\u0113mu.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">M\u016bsdien\u0101s arvien vair\u0101k priek\u0161pl\u0101n\u0101 izvirz\u0101s tirgus pret\u0113j\u0101s puses aizsardz\u012bba. Tam pamat\u0101 ir Eiropas Savien\u012bbas ties\u012bbu att\u012bst\u012bba, ko nosaka Direkt\u012bva par negod\u012bgu komercpraksi <a href=\"http:\/\/data.europa.eu\/eli\/dir\/2005\/29\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2005\/29\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">RL-UGP<\/a>, kuras galvenais m\u0113r\u0137is ir nodro\u0161in\u0101t inform\u0113tus un autonomus tirgus l\u0113mumus. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wahrheits-und-informationsgrundsatz\">Paties\u012bbas un inform\u0101cijas princips<\/h3>\n\n<p class=\"wp-block-paragraph\">Maldin\u0101\u0161anas aizlieguma centr\u0101lais s\u0101kumpunkts ir <strong>paties\u012bbas princips<\/strong>. Saska\u0146\u0101 ar to komerci\u0101las nor\u0101des <strong>nedr\u012bkst b\u016bt objekt\u012bvi nepatiesas<\/strong> vai <strong>piem\u0113rotas maldin\u0101\u0161anai<\/strong>. Konkurencei ir j\u0101balst\u0101s uz faktiski pareizu inform\u0101ciju, lai tirgus l\u0113mumus var\u0113tu pie\u0146emt racion\u0101li.  <\/p>\n\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar inform\u0101cijas principu komercpraksei ir j\u0101satur <strong>visa b\u016btisk\u0101 inform\u0101cija<\/strong>, kas tirgus dal\u012bbniekam nepiecie\u0161ama, lai vi\u0146\u0161 var\u0113tu pie\u0146emt inform\u0113tu saimniecisku l\u0113mumu. T\u0101d\u0113j\u0101di uzman\u012bbas centr\u0101 non\u0101k inform\u0101cijas piln\u012bgums un p\u0101rredzam\u012bba. <\/p>\n\n<p class=\"wp-block-paragraph\">Paties\u012bbas un inform\u0101cijas princips viens otru papildina:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Paties\u012bbas princips<\/strong> pieprasa faktiski pareizas nor\u0101des.<\/li>\n\n\n\n<li><strong>Inform\u0101cijas princips<\/strong> papildus prasa piln\u012bgu un p\u0101rredzamu inform\u0101ciju.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Kop\u0101 tie nodro\u0161ina tirgus p\u0101rredzam\u012bbu un iesp\u0113jo autonomus saimnieciskus l\u0113mumus. T\u0101p\u0113c m\u016bsdienu god\u012bgas konkurences ties\u012bbas aizsarg\u0101 ne tikai pret akt\u012bvu maldin\u0101\u0161anu, bet ar\u012b pret maldino\u0161u nepiln\u012bgumu. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-handlung-nach-2-abs-1-uwg\">Maldin\u0101\u0161ana ar darb\u012bbu saska\u0146\u0101 ar UWG 2. panta 1. punktu <\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Maldin\u0101\u0161ana ar darb\u012bbu<\/strong> past\u0101v, ja uz\u0146\u0113mums akt\u012bvi izmanto att\u0113lojumu, kas publikai <strong>rada nepareizu priek\u0161statu par pied\u0101v\u0101jumu<\/strong>. Maldin\u0101\u0161ana t\u0101tad rodas konkr\u0113tas darb\u012bbas rezult\u0101t\u0101, piem\u0113ram, ar rekl\u0101mu, produktu prezent\u0101cij\u0101m vai cit\u0101m tirgus komunik\u0101cijas form\u0101m. <\/p>\n\n<p class=\"wp-block-paragraph\">Konkurences ties\u012bbas apl\u016bko ne tikai skaidri nepatiesas nor\u0101des. Ar\u012b \u0161\u0137ietami nekait\u012bgi att\u0113lojumi var b\u016bt problem\u0101tiski, ja tie publikai <strong>rada nepareizas cer\u012bbas<\/strong>. T\u0101d\u0113\u013c vienm\u0113r iz\u0161\u0137iro\u0161s ir <strong>darb\u012bbas visp\u0101r\u0113jais iespaids<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumi bie\u017ei ietekm\u0113 l\u0113mumus par pirkumu, izmantojot m\u0113r\u0137tiec\u012bgus apgalvojumus par produkta \u012bpa\u0161\u012bb\u0101m vai pied\u0101v\u0101juma ekonomiskaj\u0101m priek\u0161roc\u012bb\u0101m. Tie\u0161i \u0161aj\u0101s jom\u0101s maldin\u0101\u0161ana notiek \u012bpa\u0161i bie\u017ei. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-unrichtige-angaben\">Maldin\u0101\u0161ana ar nepareiziem apgalvojumiem<\/h3>\n\n<p class=\"wp-block-paragraph\">Svar\u012bga maldin\u0101\u0161anas ar darb\u012bbu apak\u0161grupa attiecas uz <strong>nepareiz\u0101m nor\u0101d\u0113m<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nor\u0101de ir jebkur\u0161 komerci\u0101ls pazi\u0146ojums vai att\u0113lojums ar objekt\u012bvi nosak\u0101mu un p\u0101rbaud\u0101mu saturu, kas ir piem\u0113rots, lai attiec\u012bgaj\u0101s aprind\u0101s rad\u012btu noteiktus priek\u0161status par uz\u0146\u0113mumu, produktu vai pakalpojumu. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101das nor\u0101des var par\u0101d\u012bties <strong>da\u017e\u0101d\u0101s form\u0101s<\/strong>. Nor\u0101des var tikt sniegtas rakstiski, mutiski, vizu\u0101li vai ar\u012b konkludenti (ar darb\u012bb\u0101m). T\u0101d\u0113j\u0101di t\u0101s ietver, piem\u0113ram, rekl\u0101mas tekstus, produktu nosaukumus, cenu nor\u0101des, iepakojumus, att\u0113lus, simbolus vai citus komerci\u0101lus att\u0113lojumus, ja tiem piem\u012bt <strong>p\u0101rbaud\u0101ms faktu saturs<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nor\u0101de ir <strong>nepareiza<\/strong>, ja t\u0101s rad\u012btais iespaids neatbilst faktiskajiem apst\u0101k\u013ciem. T\u0101p\u0113c nepareiz\u012bba past\u0101v ne tikai objekt\u012bvi nepatiesu apgalvojumu gad\u012bjum\u0101. Ar\u012b objekt\u012bvi pareizi apgalvojumi var b\u016bt nepareizi UWG 2. panta izpratn\u0113, ja tie ir piem\u0113roti, lai <strong>sabiedr\u012bb\u0101 rad\u012btu k\u013c\u016bdainu priek\u0161statu<\/strong>. Iz\u0161\u0137iro\u0161ais ir tas, vai attiec\u012bg\u0101s aprindas apgalvojumu saprot cit\u0101di, nek\u0101 tas atbilst faktiskajiem apst\u0101k\u013ciem.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nor\u0101des nepast\u0101v<\/strong> gad\u012bjumos, kad tie ir tikai v\u0113rt\u0113juma spriedumi, t\u012bri <strong>subjekt\u012bvi viedok\u013ci<\/strong> vai atpaz\u012bstami rekl\u0101mas p\u0101rsp\u012bl\u0113jumi bez objekt\u012bvi p\u0101rbaud\u0101ma satura.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-sonstige-tauschende-handlungen\">Maldin\u0101\u0161ana ar cit\u0101m maldino\u0161\u0101m darb\u012bb\u0101m<\/h3>\n\n<p class=\"wp-block-paragraph\">Papildus nepareiz\u0101m nor\u0101d\u0113m UWG 2. pants aptver ar\u012b <strong>citas maldino\u0161as darb\u012bbas<\/strong>. T\u0101s ir komercprakses, kur\u0101m nav oblig\u0101ti j\u0101satur <strong>objekt\u012bvi nepatiesas nor\u0101des<\/strong>, bet kuras tom\u0113r ir piem\u0113rotas, lai attiec\u012bgaj\u0101 auditorij\u0101 <strong>rad\u012btu k\u013c\u016bdainus priek\u0161status<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Kam\u0113r nepareizu nor\u0101\u017eu gad\u012bjum\u0101 priek\u0161pl\u0101n\u0101 ir konkr\u0113ta apgalvojuma nepatiesums vai maldino\u0161ais raksturs, citas maldino\u0161as darb\u012bbas ir saist\u012btas ar <strong>visas komerci\u0101l\u0101s uzved\u012bbas maldino\u0161o iedarb\u012bbu<\/strong>. T\u0101p\u0113c noteico\u0161ais prim\u0101ri nav atsevi\u0161\u0137u apgalvojumu patiesums, bet gan komercprakses rad\u012btais kop\u0113jais iespaids. <\/p>\n\n<p class=\"wp-block-paragraph\">UWG  <strong>2. panta 1. punkta 1.\u20137. apak\u0161punkt\u0101 min\u0113tie sast\u0101vi <\/strong>  attiecas uz komercpraksi, kas ir piem\u0113rota, lai sabiedr\u012bb\u0101 rad\u012btu nepareizus priek\u0161status par attiec\u012bgo produktu. Iz\u0161\u0137iro\u0161ais ir tas, vai konkr\u0113tais komercprakses veidojums vid\u0113ji inform\u0113tam un sapr\u0101t\u012bgam tirgus dal\u012bbniekam rada maldino\u0161u kop\u0113jo iespaidu. <\/p>\n\n<p class=\"wp-block-paragraph\">At\u0161\u0137ir\u012bb\u0101 no nepareiz\u0101m nor\u0101d\u0113m uzman\u012bbas centr\u0101 nav atsevi\u0161\u0137a apgalvojuma objekt\u012bvs nepatiesums, bet gan visas komercprakses piem\u0113rot\u012bba maldin\u0101\u0161anai. Produkts ar savu noform\u0113jumu var, piem\u0113ram, rad\u012bt iespaidu, ka tas ir <strong>re\u0123ion\u0101ls, \u012bpa\u0161i kvalitat\u012bvs vai dabiski ra\u017eots<\/strong>, lai gan paties\u012bb\u0101 tas t\u0101 nav. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-unterlassen\">Maldin\u0101\u0161ana ar b\u0435\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043c<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Maldin\u0101\u0161ana ar b\u0435\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043c<\/strong> rodas, ja uz\u0146\u0113mums <strong>nepazi\u0146o iz\u0161\u0137iro\u0161u inform\u0101ciju<\/strong>, lai gan t\u0101 ir svar\u012bga pied\u0101v\u0101juma nov\u0113rt\u0113\u0161anai. Nepareizais iespaids \u0161\u0101dos gad\u012bjumos rodas ne ar nepatiesu apgalvojumu, bet ar <strong>b\u016btisku nor\u0101\u017eu izlai\u0161anu<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">\u012apa\u0161i bie\u017ei \u0161\u0101das situ\u0101cijas rodas, ja uz\u0146\u0113mumi noklus\u0113 nor\u0101des par:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>papildu izmaks\u0101m vai maks\u0101m<\/strong><\/li>\n\n\n\n<li><strong>svar\u012bgiem pied\u0101v\u0101juma ierobe\u017eojumiem<\/strong><\/li>\n\n\n\n<li><strong>produkta b\u016btiskaj\u0101m \u012bpa\u0161\u012bb\u0101m<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c konkurences ties\u012bbas neprasa piln\u012bgu produkta aprakstu. Tom\u0113r uz\u0146\u0113mumiem ir j\u0101atkl\u0101j t\u0101 inform\u0101cija, kas nepiecie\u0161ama <strong>re\u0101listiskai pied\u0101v\u0101juma nov\u0113rt\u0113\u0161anai<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-vorenthalten-wesentlicher-informationen\">Maldin\u0101\u0161ana, noklus\u0113jot b\u016btisku inform\u0101ciju<\/h3>\n\n<p class=\"wp-block-paragraph\">Maldin\u0101\u0161ana ar bezdarb\u012bbu past\u0101v tad, ja tirgus dal\u012bbniekam <strong>tiek noklus\u0113ta b\u016btiska inform\u0101cija<\/strong>, kas vi\u0146am nepiecie\u0161ama, lai var\u0113tu pie\u0146emt inform\u0113tu saimniecisku l\u0113mumu. At\u0161\u0137ir\u012bb\u0101 no maldin\u0101\u0161anas ar darb\u012bbu, \u0161eit priek\u0161pl\u0101n\u0101 nav akt\u012bva maldin\u0101\u0161ana ar nepaties\u0101m vai maldino\u0161\u0101m nor\u0101d\u0113m, bet gan <strong>nepietiekama sabiedr\u012bbas inform\u0113\u0161ana.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di uz\u0146\u0113m\u0113js r\u012bkojas maldino\u0161i, ja vi\u0146\u0161 noklus\u0113, sl\u0113pj, neskaidri vai p\u0101rprotami pasniedz b\u016btisku inform\u0101ciju vai nesniedz to savlaic\u012bgi.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Inform\u0101cijas princips<\/strong> uzliek uz\u0146\u0113m\u0113jiem pien\u0101kumu atkl\u0101t to <strong>inform\u0101ciju<\/strong>, kas ir <strong>b\u016btiska<\/strong> saimniecisk\u0101 l\u0113muma pie\u0146em\u0161anai. T\u0101d\u0113j\u0101di uzman\u012bbas centr\u0101 ir ne tikai paties\u012bba, bet ar\u012b inform\u0101cijas piln\u012bgums un p\u0101rredzam\u012bba. <\/p>\n\n<p class=\"wp-block-paragraph\">Ja tr\u016bkst b\u016btiskas inform\u0101cijas, rodas <strong>nepiln\u012bgs pied\u0101v\u0101juma priek\u0161stats<\/strong>. Pat\u0113r\u0113t\u0101ji tad pie\u0146em l\u0113mumu uz nepareiza pamata. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c uz\u0146\u0113mumiem ir j\u0101nodro\u0161ina, ka svar\u012bga inform\u0101cija tiek sniegta <strong>skaidri, saprotami un savlaic\u012bgi<\/strong>. Tikai t\u0101 tirgus dal\u012bbnieki var sal\u012bdzin\u0101t pied\u0101v\u0101jumus un pie\u0146emt pamatotu l\u0113mumu. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKas izlai\u017e b\u016btisku inform\u0101ciju, pie\u0146em, ka pat\u0113r\u0113t\u0101ji lemj uz nepiln\u012bga pamata.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h4 class=\"wp-block-heading\" id=\"h-wesentliche-informationen\">B\u016btiska inform\u0101cija<\/h4>\n\n<p class=\"wp-block-paragraph\">B\u016btiska inform\u0101cija ir t\u0101 inform\u0101cija, kas tirgus dal\u012bbniekam nepiecie\u0161ama, lai vi\u0146\u0161 var\u0113tu pie\u0146emt inform\u0113tu saimniecisku l\u0113mumu. T\u0101p\u0113c uz\u0146\u0113m\u0113jam ir pien\u0101kums sniegt \u0161\u0101du inform\u0101ciju piln\u012bgi, skaidri, saprotami un savlaic\u012bgi. <\/p>\n\n<p class=\"wp-block-paragraph\">Tas, kura inform\u0101cija ir b\u016btiska, tiek noteikts p\u0113c <strong>atsevi\u0161\u0137\u0101 gad\u012bjuma apst\u0101k\u013ciem<\/strong>, produkta veida, k\u0101 ar\u012b izmantot\u0101 sazi\u0146as l\u012bdzek\u013ca. \u012apa\u0161i noz\u012bm\u012bgas parasti ir nor\u0101des par produkta \u012bpa\u0161\u012bb\u0101m, cen\u0101m, papildu izmaks\u0101m, l\u012bguma noteikumiem, k\u0101 ar\u012b atteikuma ties\u012bb\u0101m. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrungseignung\">Maldin\u0101\u0161anas piem\u0113rot\u012bba<\/h2>\n\n<p class=\"wp-block-paragraph\">Komercprakse p\u0101rk\u0101pj UWG 2. pantu jau tad, ja t\u0101 ir <strong>piem\u0113rota maldin\u0101\u0161anai<\/strong>. T\u0101p\u0113c nav nepiecie\u0161ams, lai k\u0101ds faktiski b\u016btu ticis maldin\u0101ts vai jau b\u016btu radies kait\u0113jums. Iz\u0161\u0137iro\u0161ais ir tikai tas, vai apgalvojums vai noform\u0113jums <strong>ir piem\u0113rots<\/strong>, lai vid\u0113ji inform\u0113tam un sapr\u0101t\u012bgam tirgus dal\u012bbniekam rad\u012btu k\u013c\u016bdainu priek\u0161statu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Papildus UWG 2. pants pieprasa, lai maldin\u0101\u0161ana b\u016btu piem\u0113rota, lai mudin\u0101tu tirgus dal\u012bbnieku pie\u0146emt <strong>saimniecisku l\u0113mumu<\/strong>, kuru vi\u0146\u0161 bez maldin\u0101\u0161anas neb\u016btu pie\u0146\u0113mis. Saimniecisk\u0101 l\u0113muma j\u0113dziens ir saprotams pla\u0161i. Tas ietver ne tikai pa\u0161u <strong>pirkuma nosl\u0113g\u0161anu<\/strong>, bet jau <strong>iepriek\u0161\u0113jus l\u0113mumus<\/strong>, piem\u0113ram, ieie\u0161anu veikal\u0101, uzklik\u0161\u0137in\u0101\u0161anu uz pied\u0101v\u0101juma vai tuv\u0101ku iepaz\u012b\u0161anos ar rekl\u0101mu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nov\u0113rt\u0113\u0161anai vienm\u0113r iz\u0161\u0137iro\u0161s ir komercprakses <strong>kop\u0113jais iespaids<\/strong>. T\u0101p\u0113c atsevi\u0161\u0137us apgalvojumus nedr\u012bkst apl\u016bkot izol\u0113ti. Ar\u012b noform\u0113jums, izc\u0113lumi, att\u0113li vai konkr\u0113ta pied\u0101v\u0101juma prezent\u0101cija var pamatot maldin\u0101\u0161anas iesp\u0113jam\u012bbu.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Divdom\u012bgu apgalvojumu<\/strong> gad\u012bjum\u0101 ir sp\u0113k\u0101 <strong>neskaidr\u012bbas noteikums<\/strong>. Rekl\u0101mas pazi\u0146ojums ir maldino\u0161s jau tad, ja ne maznoz\u012bm\u012bga attiec\u012bgo aprindu da\u013ca tam pie\u0161\u0137ir maldino\u0161u noz\u012bmi. T\u0101p\u0113c rekl\u0101mdev\u0113jam ir j\u0101pie\u0146em sev nelabv\u0113l\u012bg\u0101k\u0101 interpret\u0101cija.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-massstab-des-durchschnittlichen-marktteilnehmers\">Vid\u0113j\u0101 tirgus dal\u012bbnieka krit\u0113rijs<\/h3>\n\n<p class=\"wp-block-paragraph\">Maldin\u0101\u0161anas nov\u0113rt\u0113\u0161anai UWG 2. pants balst\u0101s uz vid\u0113ji inform\u0113tu, uzman\u012bgu un sapr\u0101t\u012bgu tirgus dal\u012bbnieku. \u0160\u012b fikt\u012bv\u0101 sal\u012bdzin\u0101m\u0101 persona kalpo k\u0101 objekt\u012bvs m\u0113raukla komerci\u0101lu apgalvojumu un komercprakses v\u0113rt\u0113\u0161anai. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vid\u0113jais tirgus dal\u012bbnieks<\/strong> r\u012bkojas ar visp\u0101r\u0113j\u0101m pieredzes zin\u0101\u0161an\u0101m un uztver rekl\u0101mu ar situ\u0101cijai atbilsto\u0161u uzman\u012bbu. Vi\u0146\u0161 neanaliz\u0113 rekl\u0101mas pazi\u0146ojumus ar \u012bpa\u0161u precizit\u0101ti un nep\u0101rbauda tos ne juridiski, ne zin\u0101tniski. Taj\u0101 pa\u0161\u0101 laik\u0101 vi\u0146\u0161 netiek uzskat\u012bts ar\u012b par \u012bpa\u0161i vieglpr\u0101t\u012bgu vai piln\u012bgi nekritisku.  <\/p>\n\n<p class=\"wp-block-paragraph\">Vid\u0113jam pat\u0113r\u0113t\u0101jam ir <strong>norm\u0101las pieredzes zin\u0101\u0161anas<\/strong> un vi\u0146\u0161 princip\u0101 uzvedas uzman\u012bgi. Taj\u0101 pa\u0161\u0101 laik\u0101 vi\u0146\u0161 rekl\u0101mu parasti lasa <strong>ne ar \u012bpa\u0161u juridisko precizit\u0101ti<\/strong>. Daudzus apgalvojumus vi\u0146\u0161 uztver tikai \u012bslaic\u012bgi, \u012bpa\u0161i ikdienas pat\u0113ri\u0146a pre\u010du gad\u012bjum\u0101.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Uzman\u012bbas pak\u0101pe<\/strong> ir atkar\u012bga no konkr\u0113t\u0101s l\u0113muma pie\u0146em\u0161anas situ\u0101cijas. Augst\u0101ka uzman\u012bba past\u0101v \u0161\u0101dos gad\u012bjumos: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>tehniski sare\u017e\u0123\u012bti pakalpojumi<\/li>\n\n\n\n<li>d\u0101rgi pirkumi<\/li>\n\n\n\n<li>ilgtermi\u0146a l\u012bgumsaist\u012bbas<\/li>\n\n\n\n<li>ar vesel\u012bbu saist\u012bti produkti<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tipiskas vid\u0113j\u0101 tirgus dal\u012bbnieka paz\u012bmes ir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pamata izpratne par rekl\u0101mas valodu<\/strong><\/li>\n\n\n\n<li><strong>no situ\u0101cijas atkar\u012bga uzman\u012bba<\/strong><\/li>\n\n\n\n<li><strong>nav \u012bpa\u0161u speci\u0101lo zin\u0101\u0161anu par produktiem vai tirgiem<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160is krit\u0113rijs nov\u0113r\u0161 to, ka rekl\u0101ma tiek v\u0113rt\u0113ta tikai no \u012bpa\u0161i kritisku vai \u012bpa\u0161i vieglpr\u0101t\u012bgu personu perspekt\u012bvas. Iz\u0161\u0137iro\u0161s vienm\u0113r paliek <strong>vid\u0113ja tirgus dal\u012bbnieka<\/strong> skat\u012bjums. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gesamteindruck-einer-werbeaussage\">Rekl\u0101mas pazi\u0146ojuma visp\u0101r\u0113jais iespaids<\/h3>\n\n<p class=\"wp-block-paragraph\">Konkurences ties\u012bb\u0101s nav svar\u012bgi tikai atsevi\u0161\u0137i v\u0101rdi vai formul\u0113jumi. Iz\u0161\u0137iro\u0161s vienm\u0113r ir <strong>visp\u0101r\u0113jais iespaids<\/strong>, ko rekl\u0101ma rada publikai. <\/p>\n\n<p class=\"wp-block-paragraph\">Pat\u0113r\u0113t\u0101ji parasti neanal\u012bz\u0113 rekl\u0101mas apgalvojumus teikumu pa teikumam. Vi\u0146i rekl\u0101mu bie\u017ei uztver <strong>virspus\u0113ji un k\u0101 kop\u0113ju att\u0113lu<\/strong>. Tie\u0161i \u0161is kop\u0113jais att\u0113ls izlemj, vai att\u0113lojums tiek uzskat\u012bts par maldino\u0161u.  <\/p>\n\n<p class=\"wp-block-paragraph\">Atsevi\u0161\u0137i rekl\u0101mas elementi var rad\u012bt \u012bpa\u0161i sp\u0113c\u012bgu iedarb\u012bbu. \u012apa\u0161i izceltie apgalvojumi bie\u017ei veido iespaidu sp\u0113c\u012bg\u0101k nek\u0101 cita inform\u0101cija. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c \u012bpa\u0161i b\u016btiski ir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>lieli izceltie rekl\u0101mas apgalvojumi vai atsl\u0113gv\u0101rdi<\/strong><\/li>\n\n\n\n<li><strong>grafiskais noform\u0113jums vai produkta vizu\u0101lais att\u0113lojums<\/strong><\/li>\n\n\n\n<li><strong>cenu nor\u0101des vai \u012bpa\u0161i pied\u0101v\u0101juma sol\u012bjumi<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ar\u012b \u0161\u0137ietami mazsvar\u012bgas deta\u013cas var ietekm\u0113t visp\u0101r\u0113jo iespaidu. Ja rekl\u0101ma kopum\u0101 nodod nepareizu priek\u0161statu, t\u0101 var tikt <strong>uzskat\u012bta par maldino\u0161u<\/strong> neskatoties uz atsevi\u0161\u0137iem pareiziem apgalvojumiem. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c konkurences ties\u012bbas vienm\u0113r v\u0113rt\u0113 <strong>visu att\u0113lojumu no vid\u0113j\u0101 tirgus dal\u012bbnieka skat\u012bjuma<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schwarze-liste-ausdrucklich-verbotene-geschaftspraktiken\">Melnais saraksts \u2013 skaidri aizliegti komercprakses pa\u0146\u0113mieni<\/h2>\n\n<p class=\"wp-block-paragraph\">Melnais saraksts, <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/ANL1\/NOR40245462\" target=\"_blank\" rel=\"noreferrer noopener\">UWG pielikums Z 1 l\u012bdz 23<\/a>, papildina visp\u0101r\u012bgos noteikumus par maldino\u0161iem komercprakses pa\u0146\u0113mieniem. \u0160\u012b saraksta m\u0113r\u0137is ir tipisk\u0101s \u012bpa\u0161i problem\u0101tisk\u0101s rekl\u0101mas formas <strong>skaidri un nep\u0101rprotami aizliegt<\/strong>. Kam\u0113r pie citiem maldino\u0161iem komercprakses pa\u0146\u0113mieniem parasti ir j\u0101p\u0101rbauda, k\u0101du iespaidu rekl\u0101ma rada konkr\u0113taj\u0101 gad\u012bjum\u0101, melnajam sarakstam ir sp\u0113k\u0101 cits princips: <strong>tur min\u0113tie pa\u0146\u0113mieni vienm\u0113r ir nepie\u013caujami<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Maldino\u0161o komercprakses pa\u0146\u0113mienu<\/strong> jom\u0101 melnais saraksts aptver galvenok\u0101rt \u012bpa\u0161i skaidras maldin\u0101\u0161anas situ\u0101cijas. Pie t\u0101m pieder, piem\u0113ram: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>nepatiesas nor\u0101des uz ofici\u0101l\u0101m at\u013cauj\u0101m vai kvalit\u0101tes z\u012bm\u0113m<\/strong><\/li>\n\n\n\n<li><strong>pievilin\u0101\u0161anas pied\u0101v\u0101jumi ar nepietiekam\u0101m pre\u010du rezerv\u0113m<\/strong><\/li>\n\n\n\n<li><strong>it k\u0101 bezmaksas pakalpojumu pazi\u0146ojumi, lai gan rodas sl\u0113ptas izmaksas<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tikl\u012bdz darb\u012bba ietilpst k\u0101d\u0101 no \u0161\u012b saraksta sast\u0101viem, jau past\u0101v konkurences p\u0101rk\u0101pums. Tad vairs nav svar\u012bgi, vai faktiski k\u0101ds pat\u0113r\u0113t\u0101js tika maldin\u0101ts vai cik sp\u0113c\u012bga bija konkr\u0113t\u0101 iedarb\u012bba konkr\u0113taj\u0101 gad\u012bjum\u0101. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eMelnaj\u0101 sarakst\u0101 ir iek\u013cautas komercprakses, kuras likumdev\u0113js jebkur\u0101 gad\u012bjum\u0101 uzskata par negod\u012bg\u0101m un t\u0101d\u0113\u013c ir aizliegtas bez turpm\u0101kas p\u0101rbaudes katr\u0101 atsevi\u0161\u0137\u0101 gad\u012bjum\u0101.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-erscheinungsformen-der-irrefuhrung-in-der-praxis\">Tipiskas maldin\u0101\u0161anas izpausmes praks\u0113<\/h2>\n\n<p class=\"wp-block-paragraph\">Tiesu prakse laika gait\u0101 ir izveidojusi noteiktas tipiskas maldino\u0161as komercprakses izpausmes. \u0160\u012bs gad\u012bjumu grupas konkurences ties\u012bb\u0101s par\u0101d\u0101s \u012bpa\u0161i bie\u017ei un kalpo k\u0101 svar\u012bgs orientieris maldin\u0101\u0161anas iesp\u0113jam\u012bbas nov\u0113rt\u0113\u0161anai. <\/p>\n\n<p class=\"wp-block-paragraph\">Uzman\u012bbas centr\u0101 parasti ir apgalvojumi par cenu, kvalit\u0101ti, \u012bpa\u0161\u0101m priek\u0161roc\u012bb\u0101m vai uz\u0146\u0113muma st\u0101vokli tirg\u016b, jo \u0161ie faktori ir \u012bpa\u0161i noz\u012bm\u012bgi auditorijas saimniecisk\u0101 l\u0113muma pie\u0146em\u0161anai.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pie svar\u012bg\u0101kaj\u0101m gad\u012bjumu grup\u0101m pieder:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rekl\u0101ma ar apgalvojumu par unik\u0101lu vai vado\u0161u st\u0101vokli<\/li>\n\n\n\n<li>Rekl\u0101ma ar uzman\u012bbu piesaisto\u0161iem elementiem<\/li>\n\n\n\n<li>Rekl\u0101ma ar &#8220;\u0113smu&#8221;<\/li>\n\n\n\n<li>Rekl\u0101ma ar pa\u0161saprotam\u0101m liet\u0101m<\/li>\n\n\n\n<li>Divdom\u012bgas vai p\u0101rprotamas nor\u0101des<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-alleinstellungswerbung\">Rekl\u0101ma ar apgalvojumu par unik\u0101lu st\u0101vokli tirg\u016b<\/h3>\n\n<p class=\"wp-block-paragraph\">Rekl\u0101ma ar apgalvojumu par unik\u0101lu st\u0101vokli tirg\u016b past\u0101v tad, ja uz\u0146\u0113mums sev vai savam produktam pieprasa <strong>vado\u0161o poz\u012bciju konkurenc\u0113<\/strong>. Auditorijai tiek rad\u012bts priek\u0161stats, ka reklam\u0113tais pied\u0101v\u0101jums ie\u0146em \u012bpa\u0161u vai unik\u0101lu st\u0101vokli sal\u012bdzin\u0101jum\u0101 ar visiem konkurentiem. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101di apgalvojumi var b\u016bt tie\u0161i vai konkludenti. Tipiski formul\u0113jumi ir, piem\u0113ram: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201clab\u0101kais\u201d,<\/li>\n\n\n\n<li>\u201cnumur 1\u201d,<\/li>\n\n\n\n<li>\u201ctirgus l\u012bderis\u201d,<\/li>\n\n\n\n<li>\u201cunik\u0101ls\u201d,<\/li>\n\n\n\n<li>\u201cvado\u0161ais Austrij\u0101\u201d.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Auditorija \u0161\u0101dus apgalvojumus saprot t\u0101, ka faktiski past\u0101v objekt\u012bvs p\u0101r\u0101kums p\u0101r konkurentiem. T\u0101p\u0113c apgalvojumu par unik\u0101lu st\u0101vokli pie\u013caujam\u012bbai tiek izvirz\u012btas <strong>stingras pras\u012bbas<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Rekl\u0101ma ar apgalvojumu par unik\u0101lu st\u0101vokli ir pie\u013caujama tikai tad<\/strong>, ja apgalvot\u0101 vado\u0161\u0101 poz\u012bcija faktiski past\u0101v un ir v\u0113rojams skaidrs p\u0101r\u0101kums p\u0101r konkurentiem. Turkl\u0101t \u0161im p\u0101r\u0101kumam ir j\u0101b\u016bt ar noteiktu past\u0101v\u012bbu, un tas nedr\u012bkst b\u016bt tikai \u012bslaic\u012bgs. <\/p>\n\n<p class=\"wp-block-paragraph\">Rekl\u0101ma ir maldino\u0161a un t\u0101d\u0113j\u0101di <strong>nepie\u013caujama<\/strong> tad, ja apgalvot\u0101 vado\u0161\u0101 poz\u012bcija faktiski nepast\u0101v vai ja vair\u0101ki uz\u0146\u0113mumi konkurenc\u0113 ir l\u012bdzv\u0113rt\u012bgi. T\u0101pat maldin\u0101\u0161ana past\u0101v tad, ja apgalvotais p\u0101r\u0101kums p\u0101r konkurentiem ir tikai niec\u012bgs vai ja rekl\u0101mas pazi\u0146ojums auditorij\u0101 rada pla\u0161\u0101kus priek\u0161status, nek\u0101 to attaisno faktiskie apst\u0101k\u013ci.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-blickfangwerbung\">Rekl\u0101ma ar uzman\u012bbu piesaisto\u0161iem elementiem<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Rekl\u0101ma ar uzman\u012bbu piesaisto\u0161iem elementiem<\/strong> past\u0101v tad, ja atsevi\u0161\u0137i apgalvojumi vai noform\u0113juma elementi rekl\u0101m\u0101 tiek \u012bpa\u0161i <strong>izcelti<\/strong> un t\u0101d\u0113j\u0101di m\u0113r\u0137tiec\u012bgi piesaista auditorijas uzman\u012bbu.<\/p>\n\n<p class=\"wp-block-paragraph\">Uzman\u012bbu piesaisto\u0161ais elements bie\u017ei nosaka <strong>rekl\u0101mas pirmo un noteico\u0161o iespaidu<\/strong>. T\u0101p\u0113c konkurences ties\u012bbas \u012bpa\u0161i stingri v\u0113rt\u0113 \u0161\u0101d\u0101 veid\u0101 izceltus apgalvojumus. <\/p>\n\n<p class=\"wp-block-paragraph\">Uzman\u012bbas piesaist\u012b\u0161ana var tikt pan\u0101kta ar:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>lielu burtu izm\u0113ru,<\/li>\n\n\n\n<li>uzkr\u012bto\u0161\u0101m kr\u0101s\u0101m,<\/li>\n\n\n\n<li>grafiskiem izc\u0113lumiem,<\/li>\n\n\n\n<li>\u012bpa\u0161i izvietot\u0101m cenu nor\u0101d\u0113m,<\/li>\n\n\n\n<li>atsl\u0113gv\u0101rdiem vai \u012bsiem rekl\u0101mas sauk\u013ciem.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Rekl\u0101ma ar uzman\u012bbu piesaisto\u0161iem elementiem ir maldino\u0161a, ja izceltais iespaids pats par sevi ir nepareizs vai p\u0101rprotams un <strong>skaidrojo\u0161a nor\u0101de \u0161o iespaidu pietiekami neizlabo<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Skaidrojo\u0161as nor\u0101des<\/strong> ir pietiekamas tikai tad, ja t\u0101s ir skaidri saskat\u0101mas, nep\u0101rprotami formul\u0113tas, viegli salas\u0101mas un tie\u0161i piesaist\u012btas attiec\u012bgajam elementam. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-mehrdeutige-angaben\">Divdom\u012bgas nor\u0101des<\/h3>\n\n<p class=\"wp-block-paragraph\">Divdom\u012bgas nor\u0101des past\u0101v tad, ja rekl\u0101mas pazi\u0146ojums pie\u013cauj vair\u0101kas noz\u012bmes un vismaz viena no \u0161\u012bm noz\u012bm\u0113m ir maldino\u0161a.<\/p>\n\n<p class=\"wp-block-paragraph\">Divdom\u012bgu apgalvojumu gad\u012bjum\u0101 ir sp\u0113k\u0101 <strong>neskaidr\u012bbas noteikums<\/strong>. Saska\u0146\u0101 ar to <strong>rekl\u0101mdev\u0113jam<\/strong> ir j\u0101pie\u0146em sev <strong>nelabv\u0113l\u012bg\u0101k\u0101<\/strong> <strong>interpret\u0101cija<\/strong>, ja \u0161\u0101da interpret\u0101cija no auditorijas viedok\u013ca ir ticama. Iz\u0161\u0137iro\u0161ais nav tas, k\u0101du noz\u012bmi uz\u0146\u0113m\u0113js v\u0113l\u0113j\u0101s pie\u0161\u0137irt savam apgalvojumam, bet gan tas, k\u0101 attiec\u012bg\u0101s aprindas apgalvojumu faktiski saprot.  <\/p>\n\n<p class=\"wp-block-paragraph\">Maldin\u0101\u0161ana past\u0101v jau tad, ja ne maznoz\u012bm\u012bga auditorijas da\u013ca apgalvojumam pie\u0161\u0137ir maldino\u0161u noz\u012bmi.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Divdom\u012bgas nor\u0101des rodas no:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>neskaidriem formul\u0113jumiem,<\/li>\n\n\n\n<li>neprec\u012bz\u0101m cenu nor\u0101d\u0113m,<\/li>\n\n\n\n<li>p\u0101rprotamiem rekl\u0101mas sauk\u013ciem,<\/li>\n\n\n\n<li>nepiln\u012bgiem apgalvojumiem,<\/li>\n\n\n\n<li>valodnieciski nenosl\u0113gtiem j\u0113dzieniem.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallgruppen-irrefuhrender-geschaftspraktiken-nach-2-abs-1-z-1-7-uwg\">Maldino\u0161as komercprakses gad\u012bjumu grupas <br\/>saska\u0146\u0101 ar UWG 2. panta 1. punkta 1.\u20137. apak\u0161punktu <\/h2>\n\n<p class=\"wp-block-paragraph\">UWG 2. panta 1. punkta 1.\u20137. apak\u0161punkts konkretiz\u0113 maldino\u0161as komercprakses <strong>tipisk\u0101s izpausmes<\/strong>. \u0160\u012b norma min da\u017e\u0101das jomas, kur\u0101s komerci\u0101li apgalvojumi vai r\u012bc\u012bba \u012bpa\u0161i bie\u017ei ir piem\u0113roti, lai auditorij\u0101 rad\u012btu <strong>k\u013c\u016bdainus priek\u0161status<\/strong>. Iz\u0161\u0137iro\u0161ais vienm\u0113r paliek tas, vai konkr\u0113t\u0101 komercprakse var mudin\u0101t vid\u0113ji inform\u0113tu un sapr\u0101t\u012bgu tirgus dal\u012bbnieku pie\u0146emt saimniecisku l\u0113mumu, kuru vi\u0146\u0161 bez maldin\u0101\u0161anas neb\u016btu pie\u0146\u0113mis.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-1-vorhandensein-des-produkts\">1. p.: Produkta pieejam\u012bba<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0160\u012b gad\u012bjumu grupa attiecas uz komercpraksi, kas rada nepareizus priek\u0161status par to, vai produkts visp\u0101r eksist\u0113 vai k\u0101da veida ir \u0161is produkts. Maldino\u0161a var b\u016bt, piem\u0113ram, rekl\u0101ma par faktiski nepieejamiem produktiem vai produkta att\u0113lo\u0161ana k\u0101 \u012bpa\u0161a produktu kategorija, lai gan apgalvot\u0101s \u012bpa\u0161\u012bbas faktiski nepiem\u012bt. Iz\u0161\u0137iro\u0161ais ir kop\u0113jais iespaids, ko komercprakse rada auditorij\u0101.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-2-art-des-produkts\">2. p.: Produkta veids<\/h3>\n\n<p class=\"wp-block-paragraph\">UWG 2. panta 1. punkta 2. apak\u0161punkts aptver maldin\u0101\u0161anu par produkta b\u016btisk\u0101m \u012bpa\u0161\u012bb\u0101m. Pie t\u0101m pieder jo \u012bpa\u0161i nor\u0101des par sast\u0101vu, kvalit\u0101ti, daudzumu, izcelsmi, ra\u017eo\u0161anas veidu, izmanto\u0161anas iesp\u0113j\u0101m vai gaid\u0101majiem lieto\u0161anas rezult\u0101tiem. Maldin\u0101\u0161ana past\u0101v tad, ja komercprakse auditorij\u0101 rada nepareizus priek\u0161status par \u0161\u012bm paz\u012bm\u0113m vai sl\u0113pj b\u016btisku inform\u0101ciju par t\u0101m.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-3-angaben-zu-produkteigenschaften-und-produkttests\">3. p.: Nor\u0101des par produkta \u012bpa\u0161\u012bb\u0101m un produktu testi<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0160\u012b norma aizsarg\u0101 pret nepareiziem priek\u0161statiem par uz\u0146\u0113m\u0113ja ties\u012bb\u0101m un pien\u0101kumiem. T\u0101 ietver jo \u012bpa\u0161i maldino\u0161as nor\u0101des par garantij\u0101m, klientu apkalpo\u0161anu, atteikuma iesp\u0113j\u0101m vai citiem l\u012bgumiskajiem pakalpojumiem. T\u0101pat nepie\u013caujama ir likum\u0101 noteiktu pien\u0101kumu att\u0113lo\u0161ana k\u0101 \u012bpa\u0161s br\u012bvpr\u0101t\u012bgs uz\u0146\u0113m\u0113ja papildpakalpojums.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-4-gesamtumstande-des-marktverhaltens\">4. p.: Tirgus uzved\u012bbas kop\u0113jie apst\u0101k\u013ci<\/h3>\n\n<p class=\"wp-block-paragraph\">Praks\u0113 \u012bpa\u0161i aktu\u0101las ir maldin\u0101\u0161anas par cen\u0101m un cenu priek\u0161roc\u012bb\u0101m. Komercprakse ir maldino\u0161a, ja t\u0101 auditorij\u0101 rada nepareizus priek\u0161status par faktisko cenu veido\u0161anu. Tas attiecas, piem\u0113ram, uz nepareiz\u0101m cenu nor\u0101d\u0113m, sl\u0113pt\u0101m papildu izmaks\u0101m vai \u012bpa\u0161u atlai\u017eu un cenu priek\u0161roc\u012bbu t\u0113lo\u0161anu. Tie\u0161i cenu nor\u0101des \u012bpa\u0161i liel\u0101 m\u0113r\u0101 ietekm\u0113 saimnieciskos l\u0113mumus, un t\u0101p\u0113c t\u0101s konkurences ties\u012bb\u0101s tiek v\u0113rt\u0113tas stingri.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-5-preise-und-preisbildung\">5. p.: Cenas un cenu veido\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">UWG 2. panta 1. punkta 5. apak\u0161punkts attiecas uz gad\u012bjumiem, kad uz\u0146\u0113m\u0113ji rada iespaidu, ka noteikti pakalpojumi, remonti vai pas\u0101kumi ir nepiecie\u0161ami, lai gan faktiski tas t\u0101 nav. T\u0101pat \u0161\u012b norma ietver p\u0101rsp\u012bl\u0113tus briesmu vai risku att\u0113lojumus, lai veicin\u0101tu noteiktu produktu vai pakalpojumu p\u0101rdo\u0161anu. Noteikums aizsarg\u0101 tirgus dal\u012bbniekus pret m\u0101ksl\u012bgi rad\u012btu l\u0113mumu pie\u0146em\u0161anas spiedienu.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-6-notwendigkeit-von-reparatur-und-austausch\">6. p.: Remonta un nomai\u0146as nepiecie\u0161am\u012bba<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0160\u012b gad\u012bjumu grupa attiecas uz maldin\u0101\u0161anu par uz\u0146\u0113m\u0113ja identit\u0101ti, kvalifik\u0101ciju vai \u012bpa\u0161u st\u0101vokli. Nepie\u013caujamas ir jo \u012bpa\u0161i nepareizas nor\u0101des par profesion\u0101lo kompetenci, apbalvojumiem, dal\u012bbu organiz\u0101cij\u0101s vai iest\u0101\u017eu at\u013cauj\u0101m. T\u0101pat nepatiesa atsauk\u0161an\u0101s uz sadarb\u012bbu vai \u012bpa\u0161u st\u0101vokli tirg\u016b var pamatot maldin\u0101\u0161anu.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-7-identitat-und-eigenschaften-des-unternehmers\">7. p.: Uz\u0146\u0113m\u0113ja identit\u0101te un \u012bpa\u0161\u012bbas<\/h3>\n\n<p class=\"wp-block-paragraph\">UWG 2. panta 1. punkta 7. apak\u0161punkts aizsarg\u0101 pat\u0113r\u0113t\u0101jus pret nepareiziem priek\u0161statiem par vi\u0146u likum\u012bgaj\u0101m vai l\u012bgumiskaj\u0101m ties\u012bb\u0101m. Maldino\u0161a ir jo \u012bpa\u0161i likum\u012bgu pras\u012bbu att\u0113lo\u0161ana k\u0101 \u012bpa\u0161s br\u012bvpr\u0101t\u012bgs uz\u0146\u0113m\u0113ja pakalpojums. Tas attiecas, piem\u0113ram, uz <strong>garantijas ties\u012bb\u0101m<\/strong>, <strong>atteikuma ties\u012bb\u0101m<\/strong> vai citiem likum\u0101 noteiktiem aizsardz\u012bbas meh\u0101nismiem. Noteikuma m\u0113r\u0137is ir nov\u0113rst to, ka pat\u0113r\u0113t\u0101ji tiek atst\u0101ti nezi\u0146\u0101 par vi\u0146u ties\u012bbu faktisko apjomu.    <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eUWG 2. panta 1. punkta 7. apak\u0161punkts aizliedz maldino\u0161us datus par pat\u0113r\u0113t\u0101ju ties\u012bb\u0101m, jo \u012bpa\u0161i, ja likum\u0101 noteikt\u0101s ties\u012bbas tiek att\u0113lotas k\u0101 \u012bpa\u0161s br\u012bvpr\u0101t\u012bgs pakalpojums.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verwechslungsgefahr-mit-einem-anderen-produkt-oder-kennzeichen-nach-2-abs-3-uwg\">Sajauk\u0161anas risks ar citu produktu vai apz\u012bm\u0113jumu saska\u0146\u0101 ar UWG 2. panta 3. punktu <\/h2>\n\n<p class=\"wp-block-paragraph\">Maldino\u0161a komercprakse var past\u0101v\u0113t ar\u012b tad, ja past\u0101v sajauk\u0161anas risks ar citu produktu, uz\u0146\u0113mumu vai apz\u012bm\u0113jumu. \u0160\u0101d\u0101 gad\u012bjum\u0101 auditorij\u0101 tiek rad\u012bts nepareizs iespaids, ka starp pied\u0101v\u0101taj\u0101m prec\u0113m vai pakalpojumiem past\u0101v saimnieciska, organizatoriska vai cita veida saikne. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sajauk\u0161anas risks rodas, izmantojot l\u012bdz\u012bgus:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>uz\u0146\u0113mumu nosaukumus,<\/li>\n\n\n\n<li>pre\u010du z\u012bmes,<\/li>\n\n\n\n<li>logotipus,<\/li>\n\n\n\n<li>iepakojumus,<\/li>\n\n\n\n<li>produktu noform\u0113jumus,<\/li>\n\n\n\n<li>rekl\u0101mas t\u0113lus.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Iz\u0161\u0137iro\u0161ais ir tas, vai vid\u0113ji inform\u0113ts un sapr\u0101t\u012bgs tirgus dal\u012bbnieks, pamatojoties uz <strong>kop\u0113jo iespaidu<\/strong>, var\u0113tu pie\u0146emt, ka produkti vai uz\u0146\u0113mumi n\u0101k no viena un t\u0101 pa\u0161a uz\u0146\u0113muma vai saimnieciski saist\u012btiem uz\u0146\u0113mumiem.<\/p>\n\n<p class=\"wp-block-paragraph\">Turkl\u0101t <strong>pietiek<\/strong> jau ar <strong>asociat\u012bv\u0101s saiknes risku<\/strong>. Nav nepiecie\u0161ams, lai faktiski notiktu piln\u012bga sajauk\u0161ana. Noteico\u0161ais dr\u012bz\u0101k ir tas, vai konkr\u0113tais noform\u0113jums ir piem\u0113rots, lai rad\u012btu k\u013c\u016bdainus priek\u0161status par uz\u0146\u0113muma izcelsmi vai saimniecisko pieder\u012bbu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sajauk\u0161anas risks ir \u012bpa\u0161i aktu\u0101ls paz\u012bstamu pre\u010du z\u012bmju vai iedibin\u0101tu uz\u0146\u0113muma apz\u012bm\u0113jumu gad\u012bjum\u0101, jo auditorijai attiec\u012bb\u0101 uz tiem parasti ir izveidoju\u0161ies pastiprin\u0101ti priek\u0161stati par izcelsmi.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abgrenzung-zum-9-uwg\">No\u0161\u0137ir\u0161ana no UWG 9. panta<\/h3>\n\n<p class=\"wp-block-paragraph\">Sajauk\u0161anas risks saska\u0146\u0101 ar UWG 2. pantu ir j\u0101no\u0161\u0137ir no <strong>apz\u012bm\u0113jumu ties\u012bbu sajauk\u0161anas riska<\/strong> saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 9. pantu<\/a>. Lai gan abi noteikumi ir v\u0113rsti uz auditorijas aizsardz\u012bbu pret k\u013c\u016bdainiem priek\u0161statiem, tie at\u0161\u0137iras ar savu aizsardz\u012bbas priek\u0161metu un funkciju. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>UWG 2. pants<\/strong> aizsarg\u0101 pret maldino\u0161u komercpraksi. Uzman\u012bbas centr\u0101 ir auditorijas maldin\u0101\u0161ana par produkta vai uz\u0146\u0113muma izcelsmi, saimniecisko saikni vai pieder\u012bbu. Iz\u0161\u0137iro\u0161ais ir tas, vai konkr\u0113t\u0101 komercprakse ir piem\u0113rota, lai <strong>vid\u0113ji inform\u0113tam<\/strong> un <strong>sapr\u0101t\u012bgam tirgus dal\u012bbniekam<\/strong> rad\u012btu k\u013c\u016bdainus priek\u0161status.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>UWG<\/strong> <strong>9.<\/strong> <strong>pants<\/strong> turpret\u012b aizsarg\u0101 <strong>apz\u012bm\u0113jumu ties\u012bbas un uz\u0146\u0113muma apz\u012bm\u0113jumus tie\u0161i<\/strong>. Noteikums kalpo v\u0101rdu, firmu, pre\u010du z\u012bmju vai citu apz\u012bm\u0113jumu at\u0161\u0137irtsp\u0113jas aizsardz\u012bbai pret tre\u0161o personu neat\u013cautu izmanto\u0161anu. Priek\u0161pl\u0101n\u0101 t\u0101d\u0113j\u0101di nav prim\u0101ri auditorijas maldin\u0101\u0161ana, bet gan apz\u012bm\u0113juma \u012bpa\u0161nieka aizsardz\u012bba pret iejauk\u0161anos vi\u0146a apz\u012bm\u0113juma poz\u012bcij\u0101.  <\/p>\n\n<p class=\"wp-block-paragraph\">Kam\u0113r UWG 2. pants ir saist\u012bts ar <strong>komercprakses piem\u0113rot\u012bbu maldin\u0101\u0161anai<\/strong>, UWG 9. pants parasti paredz, ka tiek izmantots <strong>at\u0161\u0137irtsp\u0113j\u012bgs apz\u012bm\u0113jums<\/strong> un t\u0101d\u0113j\u0101di rodas <strong>sajauk\u0161anas risks<\/strong> attiec\u012bb\u0101 uz uz\u0146\u0113muma izcelsmi.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-aufforderungen-zum-kauf-nach-2-abs-6-uwg\">Aicin\u0101jumi pirkt saska\u0146\u0101 ar UWG 2. panta 6. punktu <\/h2>\n\n<p class=\"wp-block-paragraph\">\u012apa\u0161a loma god\u012bgas konkurences ties\u012bb\u0101s ir t\u0101 sauktajiem <strong>aicin\u0101jumiem pirkt.<\/strong> UWG 2. panta 6. punkts ar to saprot komerci\u0101lus pazi\u0146ojumus, kuros produkts kop\u0101 ar cenu tiek att\u0113lots t\u0101d\u0101 veid\u0101, kas pat\u0113r\u0113t\u0101jam jau \u013cauj pie\u0146emt t\u016bl\u012bt\u0113ju saimniecisku l\u0113mumu. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di aicin\u0101jums pirkt nepast\u0101v tikai tad, ja ir konkr\u0113ts l\u012bguma pied\u0101v\u0101jums. Pietiek jau ar to, ka produkts un t\u0101 cena tiek att\u0113loti t\u0101, ka pat\u0113r\u0113t\u0101js, pamatojoties uz inform\u0101ciju, var tuv\u0101k iepaz\u012bties ar pied\u0101v\u0101jumu vai tie\u0161i pie\u0146emt pirkuma l\u0113mumu. <\/p>\n\n<p class=\"wp-block-paragraph\">Ar aicin\u0101jumiem pirkt ir saist\u012bti \u012bpa\u0161i inform\u0113\u0161anas pien\u0101kumi. Uz\u0146\u0113m\u0113jam ir j\u0101sniedz pat\u0113r\u0113t\u0101jam t\u0101 b\u016btisk\u0101 inform\u0101cija, kas nepiecie\u0161ama inform\u0113ta saimniecisk\u0101 l\u0113muma pie\u0146em\u0161anai.  Pie tiem \u012bpa\u0161i pieder:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>produkta b\u016btisk\u0101s paz\u012bmes,<\/li>\n\n\n\n<li>uz\u0146\u0113m\u0113ja identit\u0101te un adrese,<\/li>\n\n\n\n<li>kop\u0113j\u0101 cena, ieskaitot papildu izmaksas,<\/li>\n\n\n\n<li>maks\u0101\u0161anas, pieg\u0101des un izpildes noteikumi,<\/li>\n\n\n\n<li>eso\u0161\u0101s atteikuma ties\u012bbas.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ja \u0161\u012b inform\u0101cija tiek noklus\u0113ta, att\u0113lota neskaidri vai netiek sniegta savlaic\u012bgi, var past\u0101v\u0113t maldino\u0161a bezdarb\u012bba saska\u0146\u0101 ar UWG 2. pantu.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schadenersatzrechtliches-privileg-im-medienbereich-nach-2-abs-7-uwg\">Zaud\u0113jumu atl\u012bdz\u012bbas ties\u012bbu privil\u0113\u0123ija mediju jom\u0101 <br\/>saska\u0146\u0101 ar UWG 2. panta 7. punktu <\/h2>\n\n<p class=\"wp-block-paragraph\">Mediju uz\u0146\u0113mumiem UWG 2. pants paredz \u012bpa\u0161u zaud\u0113jumu atl\u012bdz\u012bbas ties\u012bbu privil\u0113\u0123iju. Saska\u0146\u0101 ar to <strong>mediju \u012bpa\u0161nieki<\/strong>, <strong>izdev\u0113ji<\/strong> vai <strong>mediju darbinieki<\/strong> par maldino\u0161\u0101m nor\u0101d\u0113m medijos princip\u0101 neatbild par zaud\u0113jumu atl\u012bdz\u012bbu, ja vien vi\u0146iem nevar p\u0101rmest ne nodomu, ne rupju neuzman\u012bbu. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160\u012b noteikuma pamat\u0101 ir <strong>mediju br\u012bv\u012bbas aizsardz\u012bba<\/strong>. Medijiem nevajadz\u0113tu b\u016bt pak\u013cautiem visaptvero\u0161am atbild\u012bbas riskam tikai t\u0101p\u0113c, ka tie public\u0113 rekl\u0101mas sludin\u0101jumus vai sve\u0161u saturu. T\u0101 k\u0101 medijiem regul\u0101ri j\u0101pa\u013caujas uz sve\u0161as inform\u0101cijas pareiz\u012bbu, likums ierobe\u017eo to atbild\u012bbu par zaud\u0113jumu atl\u012bdz\u012bbu.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personlicher-anwendungsbereich\">Person\u012bg\u0101 piem\u0113ro\u0161anas joma<\/h3>\n\n<p class=\"wp-block-paragraph\">Zaud\u0113jumu atl\u012bdz\u012bbas ties\u012bbu privil\u0113\u0123ija mediju jom\u0101 \u012bpa\u0161i aizsarg\u0101 mediju \u012bpa\u0161niekus, izdev\u0113jus, k\u0101 ar\u012b mediju darbiniekus, kuri ir iesaist\u012bti mediju satura public\u0113\u0161an\u0101 vai izplat\u012b\u0161an\u0101. Noteikums \u0146em v\u0113r\u0101 apst\u0101kli, ka mediji regul\u0101ri public\u0113 sve\u0161u saturu, jo \u012bpa\u0161i rekl\u0101mas sludin\u0101jumus vai preses pazi\u0146ojumus, un to piln\u012bga satura kontrole bie\u017ei ir iesp\u0113jama tikai ierobe\u017eot\u0101 apjom\u0101. <\/p>\n\n<p class=\"wp-block-paragraph\">Noteikuma m\u0113r\u0137is ir <strong>mediju br\u012bv\u012bbas aizsardz\u012bba<\/strong> un mediju darb\u012bbas <strong>praktisk\u0101 funkcionalit\u0101te<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-voraussetzungen-der-privilegierung\">Privili\u0123\u0113\u0161anas priek\u0161noteikumi<\/h3>\n\n<p class=\"wp-block-paragraph\">Atbild\u012bbas ierobe\u017eojums st\u0101jas sp\u0113k\u0101 tikai tad, ja mediju uz\u0146\u0113mumam nevar p\u0101rmest <strong>ne nodomu, ne rupju neuzman\u012bbu<\/strong>. T\u0101d\u0113j\u0101di medijs nedr\u012bkst ne zin\u0101t par izplat\u012bto nor\u0101\u017eu nepareiz\u012bbu, ne ar\u012b to rupjas neuzman\u012bbas d\u0113\u013c nepaman\u012bt. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Rupja neuzman\u012bba<\/strong> past\u0101v tad, ja medijs ignor\u0113 \u012bpa\u0161i uzkr\u012bto\u0161us br\u012bdin\u0101juma sign\u0101lus vai ne\u0146em v\u0113r\u0101 ac\u012bmredzamas \u0161aubas par apgalvojuma patiesumu. Tas b\u016btu, piem\u0113ram, gad\u012bjum\u0101, ja rekl\u0101ma satur skaidri nere\u0101lus sol\u012bjumus vai ja maldin\u0101\u0161ana b\u016btu bijusi t\u016bl\u012bt\u0113ji atpaz\u012bstama pie vienk\u0101r\u0161as p\u0101rbaudes. <\/p>\n\n<p class=\"wp-block-paragraph\">Ja turpret\u012b medijs faktiski <strong>zin\u0101ja<\/strong>, ka <strong>nor\u0101des ir nepareizas<\/strong>, vai ja maldin\u0101\u0161anai b\u016btu bijis j\u0101b\u016bt bez gr\u016bt\u012bb\u0101m atpaz\u012bstamai, <strong>atbild\u012bbas privil\u0113\u0123ija z\u016bd<\/strong>. \u0160\u0101d\u0101 gad\u012bjum\u0101 mediju uz\u0146\u0113mums var b\u016bt atbild\u012bgs ar\u012b par zaud\u0113jumu atl\u012bdz\u012bbu. <\/p>\n\n<p class=\"wp-block-paragraph\">Mediju uz\u0146\u0113mumiem nav pien\u0101kuma veikt katra rekl\u0101mas pazi\u0146ojuma visaptvero\u0161u satura p\u0101rbaudi. Iz\u0161\u0137iro\u0161ais ir tas, vai maldin\u0101\u0161ana b\u016btu bijusi <strong>atpaz\u012bstama, iev\u0113rojot mediju jom\u0101 ierasto r\u016bp\u012bbu<\/strong>. K\u0101 m\u0113raukla tiek izmantots tas, k\u0101di <strong>p\u0101rbaudes pien\u0101kumi vid\u0113jam mediju uz\u0146\u0113mumam<\/strong> konkr\u0113tajos apst\u0101k\u013cos ir sam\u0113r\u012bgi. Jo ac\u012bmredzam\u0101ka ir nor\u0101des nepareiz\u012bba, jo dr\u012bz\u0101k privil\u0113\u0123ija z\u016bd.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-umfang-der-haftungsbeschrankung\">Atbild\u012bbas ierobe\u017eojuma apjoms<\/h3>\n\n<p class=\"wp-block-paragraph\">Privil\u0113\u0123ija ierobe\u017eo tikai <strong>zaud\u0113jumu atl\u012bdz\u012bbas pras\u012bbas.<\/strong> Pras\u012bbas par darb\u012bbas p\u0101rtrauk\u0161anu, nov\u0113r\u0161anu vai public\u0113\u0161anu tas neietekm\u0113. T\u0101p\u0113c mediju uz\u0146\u0113mumiem, neraugoties uz atbild\u012bbas ierobe\u017eojumu, var b\u016bt pien\u0101kums turpm\u0101k vairs neizplat\u012bt maldino\u0161u saturu. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di noteikums nenoved pie piln\u012bgas atbr\u012bvo\u0161anas no atbild\u012bbas, bet tikai pie <strong>zaud\u0113jumu atl\u012bdz\u012bbas atbild\u012bbas ierobe\u017eo\u0161anas<\/strong> neuzman\u012bbas d\u0113\u013c veiktu mediju publik\u0101ciju jom\u0101.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-digitale-erscheinungsformen-irrefuhrender-geschaftspraktiken\">Maldino\u0161as komercprakses digit\u0101l\u0101s izpausmes<\/h2>\n\n<p class=\"wp-block-paragraph\">Ar digitaliz\u0101ciju ir \u013coti main\u012bju\u0161\u0101s ar\u012b rekl\u0101mas formas. Uz\u0146\u0113mumi \u0161odien izmanto <strong>tie\u0161saistes platformas, soci\u0101los t\u012bklus un v\u0113rt\u0113jumu port\u0101lus<\/strong>, lai prezent\u0113tu savus produktus. T\u0101d\u0113j\u0101di rodas jaunas tirgus komunik\u0101cijas iesp\u0113jas, bet taj\u0101 pa\u0161\u0101 laik\u0101 ar\u012b <strong>jaunas maldino\u0161o komercprakses pa\u0146\u0113mienu formas<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">M\u016bsdienu maldin\u0101\u0161ana rodas tur, kur rekl\u0101ma nav uzreiz atpaz\u012bstama k\u0101 rekl\u0101ma. Lietot\u0101ji saturu tad uztver k\u0101 <strong>neitr\u0101lu inform\u0101ciju vai ieteikumu<\/strong>, lai gan paties\u012bb\u0101 aiz t\u0101 sl\u0113pjas ekonomiska interese. Tie\u0161i internet\u0101 robe\u017eas starp redakcion\u0101lo saturu, v\u0113rt\u0113jumiem un rekl\u0101mu izpl\u016bst.  <\/p>\n\n<p class=\"wp-block-paragraph\">Problem\u0101tiskas izpausmes ir, piem\u0113ram:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>manipul\u0113ti reitingi vai mekl\u0113\u0161anas rezult\u0101ti<\/strong>, kas noteiktus pied\u0101v\u0101jumus att\u0113lo priek\u0161roc\u012bbu veid\u0101<\/li>\n\n\n\n<li><strong>nopirkti vai viltoti pat\u0113r\u0113t\u0101ju v\u0113rt\u0113jumi<\/strong>, kas produktu liek izskat\u012bties lab\u0101ku<\/li>\n\n\n\n<li><strong>sl\u0113pta rekl\u0101ma soci\u0101lajos medijos<\/strong>, piem\u0113ram, ar influenceriem bez skaidras mar\u0137\u0113\u0161anas<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101da prakse \u013coti sp\u0113c\u012bgi ietekm\u0113 pirkuma l\u0113mumus. Pat\u0113r\u0113t\u0101ji pastiprin\u0101ti uzticas citu lietot\u0101ju ieteikumiem vai \u0161\u0137ietami neatkar\u012bgiem v\u0113rt\u0113jumiem. Ja \u0161\u012b inform\u0101cija ir manipul\u0113ta, rodas <strong>nepareizs priek\u0161stats par produkta kvalit\u0101ti vai popularit\u0101ti<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c konkurences ties\u012bbas arvien vair\u0101k rea\u0123\u0113 uz \u0161\u0101du att\u012bst\u012bbu. Ar\u012b digit\u0101laj\u0101m rekl\u0101mas form\u0101m ir j\u0101b\u016bt <strong>p\u0101rredzam\u0101m un paties\u0101m<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDigit\u0101l\u0101 rekl\u0101ma nav ties\u012bbu br\u012bva telpa, ar\u012b reitingiem, v\u0113rt\u0113jumiem un influenceru ierakstiem ir j\u0101b\u016bt p\u0101rredzamiem.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-grenze-zur-zulassigen-werbung\">Robe\u017ea ar at\u013cauto rekl\u0101mu<\/h2>\n\n<p class=\"wp-block-paragraph\">Ne katrs p\u0101rsp\u012bl\u0113ts rekl\u0101mas apgalvojums autom\u0101tiski ir maldin\u0101\u0161ana. Rekl\u0101ma dz\u012bvo no <strong>p\u0101rsp\u012bl\u0113juma, emocij\u0101m un uzman\u012bbas<\/strong>. T\u0101d\u0113\u013c uz\u0146\u0113mumi dr\u012bkst savus produktus att\u0113lot pozit\u012bvi un \u012bpa\u0161i izcelt priek\u0161roc\u012bbas.  <\/p>\n\n<p class=\"wp-block-paragraph\">Konkurences ties\u012bbas t\u0101d\u0113\u013c pie\u013cauj t\u0101 sauktos <strong>rekl\u0101mas p\u0101rsp\u012bl\u0113jumus<\/strong>. T\u0101s ir apgalvojumi, kurus sabiedr\u012bba atpaz\u012bst k\u0101 rekl\u0101mas <strong>p\u0101rsp\u012bl\u0113jumus<\/strong> un neuztver burtiski. Piem\u0113ri ir apgalvojumi, piem\u0113ram, \u201eunik\u0101la gar\u0161a\u201d vai \u201enep\u0101rsp\u0113jama pieredze\u201d.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r rekl\u0101ma k\u013c\u016bst nepie\u013caujama, ja t\u0101 <strong>satur p\u0101rbaud\u0101mu faktu apgalvojumu<\/strong>, kas neatbilst realit\u0101tei. T\u0101tad iz\u0161\u0137iro\u0161s ir, vai publika apgalvojumu saprot k\u0101 <strong>subjekt\u012bvu rekl\u0101mas viedokli vai k\u0101 konkr\u0113tu inform\u0101ciju<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c robe\u017ea ar maldin\u0101\u0161anu p\u0101rsvar\u0101 norit tur, kur rekl\u0101ma:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>apgalvo p\u0101rbaud\u0101mus faktus<\/strong><\/li>\n\n\n\n<li><strong>rada nepareizas cer\u012bbas par cenu vai kvalit\u0101ti<\/strong><\/li>\n\n\n\n<li><strong>izkrop\u013coti att\u0113lo faktisko pakalpojumu apjomu<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumi dr\u012bkst savus pied\u0101v\u0101jumus prezent\u0113t p\u0101rliecino\u0161i. Tom\u0113r tiem ir j\u0101nodro\u0161ina, ka to apgalvojumi <strong>nerada nepareizus priek\u0161status par pied\u0101v\u0101jumu<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-vollstandigkeit-einer-werbung\">Rekl\u0101mas piln\u012bgums<\/h2>\n\n<p class=\"wp-block-paragraph\">Rekl\u0101ma dr\u012bkst <strong>vienk\u0101r\u0161ot, izcelt un emocion\u0101li iedarboties<\/strong>. T\u0101d\u0113\u013c uz\u0146\u0113mumi nav pien\u0101ku\u0161i piln\u012bb\u0101 att\u0113lot katru produkta \u012bpa\u0161\u012bbu. Konkurences ties\u012bbas neprasa visaptvero\u0161u produkta aprakstu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Inform\u0101cijas pien\u0101kums rodas tikai tad, ja tr\u016bksto\u0161\u0101 nor\u0101de <strong>iz\u0161\u0137iro\u0161i maina<\/strong> rekl\u0101mas iespaidu. \u0160\u0101dos gad\u012bjumos publika sagaida noteiktu inform\u0101ciju, jo t\u0101 ir \u012bpa\u0161i svar\u012bga pied\u0101v\u0101juma nov\u0113rt\u0113\u0161anai. <\/p>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumi dr\u012bkst uzsv\u0113rt priek\u0161roc\u012bbas, ta\u010du tiem j\u0101uzman\u0101s, lai, izlai\u017eot b\u016btisku inform\u0101ciju, tie <strong>nerad\u012btu nepatiesas cer\u012bbas<\/strong>. Rekl\u0101ma paliek pie\u013caujama, kam\u0113r t\u0101 neizkrop\u013co realit\u0101ti. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160is pien\u0101kums ir aktu\u0101ls inform\u0101cijai par:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>produkta b\u016btiskaj\u0101m \u012bpa\u0161\u012bb\u0101m<\/strong><\/li>\n\n\n\n<li><strong>pied\u0101v\u0101juma iz\u0161\u0137iro\u0161ajiem nosac\u012bjumiem<\/strong><\/li>\n\n\n\n<li><strong>cenu komponentiem vai papildu izmaks\u0101m<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ja \u0161\u0101das inform\u0101cijas tr\u016bkst, rekl\u0101ma var <strong>darboties maldino\u0161i<\/strong>, neskatoties uz atsevi\u0161\u0137iem pareiziem apgalvojumiem. Uz\u0146\u0113m\u0113jam nav j\u0101pasaka viss. Ta\u010du vi\u0146\u0161 nedr\u012bkst izlaist neko iz\u0161\u0137iro\u0161u, ja t\u0101d\u0113j\u0101di pied\u0101v\u0101jums \u0161\u0137iet izdev\u012bg\u0101ks, skaidr\u0101ks vai lab\u0101ks, nek\u0101 tas paties\u012bb\u0101 ir.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-nbsp-2-nbsp-uwg\">Juridisk\u0101s sekas p\u0101rk\u0101pumu gad\u012bjum\u0101 pret \u00a7 2 UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">Ja uz\u0146\u0113mums izmanto maldino\u0161u komercpraksi, tam var b\u016bt <strong>juridiskas sekas<\/strong>. \u0160o noteikumu m\u0113r\u0137is ir atjaunot konkurenci <strong>god\u012bgos apst\u0101k\u013cos<\/strong> un nov\u0113rst turpm\u0101ku maldin\u0101\u0161anu. <\/p>\n\n<p class=\"wp-block-paragraph\">Svar\u012bg\u0101k\u0101s juridisk\u0101s sekas ir \u0161\u0101das:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pras\u012bbas par p\u0101rtrauk\u0161anu <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 14. pants<\/a> <\/strong>pret rekl\u0101mas uz\u0146\u0113mumu un <strong>maldino\u0161as rekl\u0101mas nov\u0113r\u0161ana saska\u0146\u0101 ar <\/strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UWG<\/strong> 15. pantu<\/a><\/li>\n\n\n\n<li><strong>Pras\u012bbas par zaud\u0113jumu atl\u012bdz\u012bbu<\/strong> <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 16. pants<\/a><\/strong><\/li>\n\n\n\n<li><strong>Pagaidu r\u012bkojums<\/strong> <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 24. pants<\/a><\/strong> v\u0113l\u0101ku pras\u012bbu nodro\u0161in\u0101\u0161anai<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Maldino\u0161as komercprakses gad\u012bjum\u0101 saska\u0146\u0101 ar UWG 2. pantu <strong>pras\u012bbas par p\u0101rtrauk\u0161anu un nov\u0113r\u0161anu<\/strong> var celt tikai konkurenti, apvien\u012bbas uz\u0146\u0113m\u0113ju saimniecisko intere\u0161u veicin\u0101\u0161anai, k\u0101 ar\u012b noteiktas likum\u0101 noteiktas intere\u0161u p\u0101rst\u0101vniec\u012bbas un iest\u0101des. Pie t\u0101m pieder Feder\u0101l\u0101 str\u0101dnieku un kalpot\u0101ju pal\u0101ta, Austrijas Ekonomikas pal\u0101ta, Austrijas Lauksaimniec\u012bbas pal\u0101tu prezidentu konference, Austrijas Arodbiedr\u012bbu savien\u012bba, Feder\u0101l\u0101 konkurences iest\u0101de, k\u0101 ar\u012b Pat\u0113r\u0113t\u0101ju inform\u0101cijas biedr\u012bba. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Zaud\u0113jumu atl\u012bdz\u012bbas pras\u012bbas<\/strong> turpret\u012b var celt ikviens, kuru maldino\u0161\u0101 komercprakse ir sk\u0101rusi.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160o pas\u0101kumu m\u0113r\u0137is ir nodro\u0161in\u0101t, ka maldin\u0101\u0161ana tiek izbeigta un tirgus atkal sa\u0146em <strong>pareizu inform\u0101ciju<\/strong>. Vienlaikus uz\u0146\u0113mumiem rodas skaidrs stimuls <strong>r\u016bp\u012bgi un patiesi veidot savu rekl\u0101mu<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/h2>\n\n<p class=\"wp-block-paragraph\">Konkurences ties\u012bbas attiec\u012bb\u0101 uz <strong>maldino\u0161u komercpraksi<\/strong> ir sare\u017e\u0123\u012btas. Pat nelieli formul\u0113jumi rekl\u0101m\u0101 var rad\u012bt juridiskus riskus. Vienlaikus uz\u0146\u0113mumi konkurenc\u0113 ir spiesti <strong>pievilc\u012bgi un p\u0101rliecino\u0161i prezent\u0113t savus produktus<\/strong>. Tie\u0161i \u0161aj\u0101 br\u012bd\u012b pal\u012bdz <strong>savlaic\u012bga juridisk\u0101 p\u0101rbaude<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Advok\u0101ts var m\u0113r\u0137tiec\u012bgi p\u0101rbaud\u012bt rekl\u0101mas apgalvojumus un m\u0101rketinga pas\u0101kumus, vai tie <strong>atbilst UWG likum\u012bgaj\u0101m pras\u012bb\u0101m<\/strong>. T\u0101d\u0113j\u0101di bie\u017ei vien jau iepriek\u0161 var izvair\u012bties no br\u012bdin\u0101jumiem, pras\u012bb\u0101m par p\u0101rtrauk\u0161anu vai reput\u0101cijas boj\u0101jumiem. T\u0101pat cietu\u0161ie var efekt\u012bvi \u012bstenot savas ties\u012bbas, ja vi\u0146iem tiek nodar\u012bts kait\u0113jums ar <strong>konkurenta maldino\u0161u rekl\u0101mu<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ar advok\u0101ta atbalstu j\u016bs jo \u012bpa\u0161i ieg\u016bstat:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>rekl\u0101mas, m\u0101rketinga akciju un produktu att\u0113lojumu juridiski dro\u0161a p\u0101rbaude<\/strong><\/li>\n\n\n\n<li><strong>\u0101tra pras\u012bbu par p\u0101rtrauk\u0161anu \u012bsteno\u0161ana pret negod\u012bgiem konkurentiem<\/strong><\/li>\n\n\n\n<li><strong>strat\u0113\u0123iskas konsult\u0101cijas par pie\u013caujamas un juridiski dro\u0161as rekl\u0101mas veido\u0161anu<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSavlaic\u012bga juridisk\u0101 konsult\u0101cija rada skaidr\u012bbu un dro\u0161\u012bbu. Uz\u0146\u0113mumi var p\u0101rliecino\u0161i izmantot savu rekl\u0101mu, nerisk\u0113jot p\u0101rk\u0101pt konkurences ties\u012bbas. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-7c0c6507 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b30bb7b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kad past\u0101v maldino\u0161a komercprakse?<\/span><\/div><div class=\"uagb-faq-content\"><p>Maldino\u0161a komercprakse past\u0101v, ja uz\u0146\u0113mums ar <strong>nepareizu inform\u0101ciju<\/strong>, <strong>maldino\u0161u att\u0113lojumu<\/strong> vai <strong>b\u016btiskas inform\u0101cijas noklus\u0113\u0161anu<\/strong> rada nepatiesu iespaidu. Iz\u0161\u0137iro\u0161i ir tas, ka \u0161\u012b maldin\u0101\u0161ana sp\u0113j ietekm\u0113t <strong>komerci\u0101lu l\u0113mumu<\/strong>, piem\u0113ram, pirkumu, piepras\u012bjumu vai konkr\u0113ta pied\u0101v\u0101juma izv\u0113li. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5426c70c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai katra neprec\u012bza rekl\u0101ma autom\u0101tiski ir nepie\u013caujama?<\/span><\/div><div class=\"uagb-faq-content\"><p>N\u0113. Rekl\u0101ma dr\u012bkst <strong>vienk\u0101r\u0161ot un saasin\u0101t<\/strong>. T\u0101 k\u013c\u016bst nepie\u013caujama tikai tad, ja t\u0101 rada <strong>nepareizu kop\u0113jo iespaidu<\/strong> sabiedr\u012bb\u0101. Katra maza neprecizit\u0101te tam nav pietiekama. Iz\u0161\u0137iro\u0161i ir tas, vai apgalvojums ir <strong>b\u016btisks<\/strong> tirgus dal\u012bbnieka l\u0113mumam un \u0161\u0137iet <strong>piem\u0113rots maldin\u0101\u0161anai<\/strong>.   <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af2c5f4e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai uz\u0146\u0113mumam rekl\u0101m\u0101 vienm\u0113r j\u0101nor\u0101da visa inform\u0101cija?<\/span><\/div><div class=\"uagb-faq-content\"><p>N\u0113. Konkurences ties\u012bbas neprasa piln\u012bgu produkta aprakstu. Ta\u010du uz\u0146\u0113mumiem ir j\u0101atkl\u0101j t\u0101 inform\u0101cija, kas ir <strong>iz\u0161\u0137iro\u0161a<\/strong> pied\u0101v\u0101juma nov\u0113rt\u0113\u0161anai. Tas bie\u017ei ietver <strong>cenu komponentus<\/strong>, <strong>svar\u012bgas produkta \u012bpa\u0161\u012bbas<\/strong> vai <strong>ierobe\u017eojo\u0161us nosac\u012bjumus<\/strong>.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d298f0ea \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101da ir at\u0161\u0137ir\u012bba starp maldin\u0101\u0161anu ar darb\u012bbu un maldin\u0101\u0161anu ar bezdarb\u012bbu?<\/span><\/div><div class=\"uagb-faq-content\"><p><strong>Maldin\u0101\u0161ana ar darb\u012bbu<\/strong> rodas akt\u012bvas r\u012bc\u012bbas rezult\u0101t\u0101, piem\u0113ram, ar nepatiesu rekl\u0101mas apgalvojumu vai maldino\u0161u produkta att\u0113lojumu. Savuk\u0101rt <strong>maldin\u0101\u0161ana ar bezdarb\u012bbu<\/strong> noz\u012bm\u0113 svar\u012bgas inform\u0101cijas tr\u016bkumu, lai gan t\u0101 b\u016btu nepiecie\u0161ama inform\u0113ta l\u0113muma pie\u0146em\u0161anai. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a8c31f02 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ko noz\u012bm\u0113 Melnais saraksts UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>T\u0101 d\u0113v\u0113tais <strong>Melnais saraksts<\/strong> satur komercprakses, kas saska\u0146\u0101 ar likumu ir <strong>vienm\u0113r nepie\u013caujamas<\/strong>. Tas ietver noteiktas \u012bpa\u0161i skaidras maldin\u0101\u0161anas darb\u012bbas, piem\u0113ram, <strong>nepareizas nor\u0101des uz kvalit\u0101tes z\u012bm\u0113m<\/strong>, <strong>vilino\u0161us pied\u0101v\u0101jumus bez pietiekama pre\u010du kr\u0101juma<\/strong> vai it k\u0101 <strong>bezmaksas pakalpojumus, neskatoties uz sl\u0113pt\u0101m izmaks\u0101m<\/strong>. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b31d8894 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai pietiek, ja rekl\u0101mu izskaidro tikai neliela nor\u0101de?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ne vienm\u0113r. Konkurences ties\u012bb\u0101s svar\u012bgs ir rekl\u0101mas <strong>kop\u0113jais iespaids<\/strong>. Ja \u012bpa\u0161i uzkr\u012bto\u0161s elements jau rada nepatiesu iespaidu, neliela vai neuzkr\u012bto\u0161a nor\u0101de bie\u017ei vien vairs nav pietiekama, lai nov\u0113rstu maldin\u0101\u0161anu.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c4d7e51a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101das sekas draud par UWG 2. panta p\u0101rk\u0101pumu?<\/span><\/div><div class=\"uagb-faq-content\"><p>UWG 2. panta p\u0101rk\u0101pums var novest pie <strong>pras\u012bb\u0101m par p\u0101rtrauk\u0161anu<\/strong>, <strong>pagaidu r\u012bkojumiem<\/strong> un da\u017eos apst\u0101k\u013cos ar\u012b pie <strong>pras\u012bb\u0101m par zaud\u0113jumu atl\u012bdz\u012bbu<\/strong>. Uz\u0146\u0113mumiem tas noz\u012bm\u0113 ne tikai juridisku risku, bet bie\u017ei ar\u012b <strong>reput\u0101cijas boj\u0101jumus<\/strong> un papildu ekonomisko spiedienu. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d9f4b28e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kad advok\u0101ta pal\u012bdz\u012bba ir \u012bpa\u0161i noder\u012bga?<\/span><\/div><div class=\"uagb-faq-content\"><p>Advok\u0101ta pal\u012bdz\u012bba ir \u012bpa\u0161i noder\u012bga, ja ir j\u0101p\u0101rbauda rekl\u0101mas apgalvojumi, atlai\u017eu akcijas, tie\u0161saistes atsauksmes vai produktu att\u0113lojumi. Savlaic\u012bga p\u0101rbaude pal\u012bdz <strong>izvair\u012bties no br\u012bdin\u0101jumiem un tiesas procesiem<\/strong> vai m\u0113r\u0137tiec\u012bgi aizst\u0101v\u0113ties pret <strong>konkurentu maldino\u0161u rekl\u0101mu<\/strong>. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Maldino\u0161a komercprakse past\u0101v, ja uz\u0146\u0113mums ar nepareizu inform\u0101ciju, maldino\u0161u att\u0113lojumu vai b\u016btiskas inform\u0101cijas noklus\u0113\u0161anu rada nepatiesu iespaidu pat\u0113r\u0113t\u0101jiem vai citiem tirgus dal\u012bbniekiem. Juridiski iz\u0161\u0137iro\u0161a nav katra neskaidr\u012bba, bet tikai maldino\u0161a &#8230;","protected":false},"author":111,"featured_media":131678,"parent":57910,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1283],"tags":[],"class_list":["post-131677","page","type-page","status-publish","has-post-thumbnail","hentry","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Elisa Wakolbinger","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/elisa-wakolbinger\/"},"uagb_comment_info":0,"uagb_excerpt":"Maldino\u0161a komercprakse past\u0101v, ja uz\u0146\u0113mums ar nepareizu inform\u0101ciju, maldino\u0161u att\u0113lojumu vai b\u016btiskas inform\u0101cijas noklus\u0113\u0161anu rada nepatiesu iespaidu pat\u0113r\u0113t\u0101jiem vai citiem tirgus dal\u012bbniekiem. Juridiski iz\u0161\u0137iro\u0161a nav katra neskaidr\u012bba, bet tikai maldino\u0161a ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/131677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=131677"}],"version-history":[{"count":7,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/131677\/revisions"}],"predecessor-version":[{"id":158520,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/131677\/revisions\/158520"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media\/131678"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=131677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=131677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=131677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}