{"id":130345,"date":"2026-03-20T10:00:00","date_gmt":"2026-03-20T09:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurences-tiesibas\/uwg-1-pants-negodiga-komercprakse\/"},"modified":"2026-05-27T18:51:42","modified_gmt":"2026-05-27T16:51:42","slug":"uwg-1-pants-negodiga-komercprakse","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lv\/konkurences-tiesibas\/uwg-1-pants-negodiga-komercprakse\/","title":{"rendered":"UWG 1. pants \u2014 Negod\u012bga komercprakse"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>UWG 1. pants \u2014 Negod\u012bga komercprakse<\/h2><ul><li><a href=\"#h-1-uwg-unlautere-geschaftspraktiken\" data-level=\"2\">UWG 1. pants \u2014 Negod\u012bga komercprakse<\/a><ul><li><a href=\"#h-abs-1-sonstige-unlautere-handlungen-generalklausel-des-1-uwg\" data-level=\"3\">da\u013cas, 1 \u2013 Citi negod\u012bgi r\u012bc\u012bbas veidi, \u00a7 1 UWG \u0123ener\u0101lklauzula<\/a><\/li><li><a href=\"#h-abs-2-verbraucherleitbildung-und-besonders-schutzbedurftige-verbrauchergruppen\" data-level=\"3\">da\u013cas, 2 \u2013 Pat\u0113r\u0113t\u0101ju izgl\u012bto\u0161ana un \u012bpa\u0161i aizsarg\u0101jamas pat\u0113r\u0113t\u0101ju grupas<\/a><\/li><li><a href=\"#h-abs-3-unlautere-geschaftspraktiken\" data-level=\"3\">da\u013cas, 3 \u2013 Negod\u012bga komercprakse<\/a><\/li><li><a href=\"#h-abs-4-begriffsdefinitionen\" data-level=\"3\">da\u013cas, 4 \u2013 Terminu defin\u012bcijas<\/a><\/li><li><a href=\"#h-abs-5-beweislastregel\" data-level=\"3\">da\u013cas, 5 \u2013 Pier\u0101d\u012b\u0161anas pien\u0101kuma noteikums<\/a><\/li><\/ul><\/li><li><a href=\"#h-voraussetzungen-eines-wettbewerbsverstosses-nach-1-abs-1-uwg\" data-level=\"2\">Konkurences p\u0101rk\u0101puma priek\u0161noteikumi saska\u0146\u0101 ar UWG 1. panta 1. da\u013cu <\/a><ul><li><a href=\"#h-handeln-im-geschaftlichen-verkehr\" data-level=\"3\">R\u012bc\u012bba komercdarb\u012bb\u0101<\/a><\/li><li><a href=\"#h-begriff-der-geschaftspraktik\" data-level=\"3\">Uz\u0146\u0113m\u0113jdarb\u012bbas prakses j\u0113dziens<\/a><\/li><li><a href=\"#h-begriff-der-unlauterkeit\" data-level=\"3\">Negod\u012bguma j\u0113dziens<\/a><\/li><li><a href=\"#h-z-1-beeintrachtigung-des-wettbewerbs\" data-level=\"3\">Z 1: Konkurences ietekm\u0113\u0161ana<\/a><\/li><li><a href=\"#h-z-2-beeinflussung-des-wirtschaftlichen-verhaltens-des-durchschnittsverbrauchers\" data-level=\"3\">Z 2: Vid\u0113j\u0101 pat\u0113r\u0113t\u0101ja ekonomisk\u0101s r\u012bc\u012bbas ietekm\u0113\u0161ana<\/a><\/li><\/ul><\/li><li><a href=\"#h-fallgruppen-sonstiger-unlauteren-geschaftspraktiken\" data-level=\"2\">Citu negod\u012bgu komercprakses veidu grupas<\/a><ul><li><a href=\"#h-kundenfang\" data-level=\"3\">Klientu pievilin\u0101\u0161ana<\/a><\/li><li><a href=\"#h-behinderung-von-mitbewerbern\" data-level=\"3\">Konkurentu kav\u0113\u0161ana<\/a><\/li><li><a href=\"#h-ausbeutung-fremder-leistungen\" data-level=\"3\">Sve\u0161u sasniegumu izmanto\u0161ana<\/a><\/li><li><a href=\"#h-rechtsbruch-im-wettbewerb\" data-level=\"3\">Ties\u012bbu p\u0101rk\u0101pumi konkurenc\u0113<\/a><\/li><\/ul><\/li><li><a href=\"#h-formen-unlauterer-geschaftspraktiken\" data-level=\"2\">Negod\u012bgas komercprakses veidi<\/a><ul><li><a href=\"#h-aggressive-geschaftspraktiken\" data-level=\"3\">Agres\u012bva komercprakse<\/a><\/li><li><a href=\"#h-irrefuhrende-geschaftspraktiken\" data-level=\"3\">Maldino\u0161a komercprakse<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-die-generalklausel-nach-1-abs-1-uwg\" data-level=\"2\">Tiesisk\u0101s sekas par \u0123ener\u0101lklauzulas p\u0101rk\u0101pumiem saska\u0146\u0101 ar UWG 1. panta 1. da\u013cu <\/a><ul><li><a href=\"#h-klageberechtigt-nbsp-14-nbsp-uwg\" data-level=\"3\">Pras\u012bbas cel\u0161anai ties\u012bg\u0101s personas saska\u0146\u0101 ar UWG 14. pantu<\/a><\/li><\/ul><\/li><li><a href=\"#h-bedeutung-von-1-uwg-in-der-praxis\" data-level=\"2\">UWG 1. panta noz\u012bme praks\u0113<\/a><ul><li><a href=\"#h-relevanz-fur-werbung-und-marketing\" data-level=\"3\">Noz\u012bme rekl\u0101m\u0101 un m\u0101rketing\u0101<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-speziellen-lauterkeitsrechtlichen-vorschriften\" data-level=\"2\">Attiec\u012bba pret speci\u0101lajiem god\u012bgas konkurences noteikumiem<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-uwg-unlautere-geschaftspraktiken\">UWG 1. pants \u2014 Negod\u012bga komercprakse<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;Artikel=&amp;Paragraf=1&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;Artikel=&amp;Paragraf=1&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 1. pants<\/a> ietver Austrijas konkurences ties\u012bbu centr\u0101lo \u0123ener\u0101lklauzulu.<\/strong> \u0160is noteikums aizliedz uz\u0146\u0113m\u0113jiem komercdarb\u012bb\u0101 izmantot <strong>negod\u012bgu komercpraksi un citas negod\u012bgas darb\u012bbas<\/strong>, ja t\u0101s var <strong>b\u016btiski ietekm\u0113t konkurenci vai iev\u0113rojami main\u012bt pat\u0113r\u0113t\u0101ju saimniecisko r\u012bc\u012bbu<\/strong>. Normas m\u0113r\u0137is ir <strong>god\u012bgas konkurences aizsardz\u012bba<\/strong>. Uz\u0146\u0113mumiem tirg\u016b j\u0101izce\u013cas <strong>ar kvalit\u0101ti, cenu un sniegumu<\/strong>, nevis ar konkurences \u0101rpusmetod\u0113m, piem\u0113ram, maldin\u0101\u0161anu, spiedienu vai \u012bpa\u0161u tirgus poz\u012bciju izmanto\u0161anu. V\u0113rt\u0113jot negod\u012bgumu, tiek p\u0101rbaud\u012bts, <strong>vai darb\u012bba p\u0113c t\u0101s kop\u0113j\u0101 rakstura ir piem\u0113rota konkurences krop\u013co\u0161anai<\/strong>. Likums aizsarg\u0101 gan <strong>konkurentus, gan pat\u0113r\u0113t\u0101jus, gan konkurences funkcionalit\u0101ti kopum\u0101<\/strong>.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">Negod\u012bga komercprakse un citi negod\u012bgi r\u012bc\u012bbas veidi saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1\/NOR40245447\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1\/NOR40245447\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 1 UWG<\/a> komercdarb\u012bb\u0101 ir aizliegti, ja tie var j\u016btami ietekm\u0113t konkurenci vai b\u016btiski ietekm\u0113t pat\u0113r\u0113t\u0101ju ekonomisko r\u012bc\u012bbu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp\" alt=\"UWG 1. pants vienk\u0101r\u0161\u0101 valod\u0101: Austrijas konkurences ties\u012bbu \u0123ener\u0101lklauzulas noz\u012bme c\u012b\u0146\u0101 pret negod\u012bgu komercpraksi.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKonkurences rezult\u0101tu j\u0101nosaka lab\u0101kam sniegumam, nevis maldin\u0101\u0161anai vai spiedienam.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-1-sonstige-unlautere-handlungen-generalklausel-des-1-uwg\">da\u013cas, 1 \u2013 Citi negod\u012bgi r\u012bc\u012bbas veidi, \u00a7 1 UWG \u0123ener\u0101lklauzula<\/h3>\n\n<p class=\"wp-block-paragraph\">da\u013cas, 1. da\u013ca veido \u00a7 1 UWG centr\u0101lo \u0123ener\u0101lklauzulu un l\u012bdz ar to negod\u012bgas konkurences ties\u012bbu kodolu. Norma nosaka, k\u0101dos apst\u0101k\u013cos negod\u012bga komercprakse vai <strong>citi negod\u012bgi r\u012bc\u012bbas veidi<\/strong> ir pretrun\u0101 konkurences noteikumiem. Tiek aizsarg\u0101ti gan konkurenti, gan pat\u0113r\u0113t\u0101ji.  <\/p>\n\n<p class=\"wp-block-paragraph\">Norma no\u0161\u0137ir divus aizsardz\u012bbas virzienus. <strong>\u00a7 1 Abs. 1 Z 1 UWG <\/strong>  aizsarg\u0101 god\u012bgu konkurenci starp uz\u0146\u0113mumiem. R\u012bc\u012bba ir pretrun\u0101 konkurences noteikumiem, ja t\u0101 var ietekm\u0113t konkurenci par sliktu citiem uz\u0146\u0113mumiem ne tikai nenoz\u012bm\u012bg\u0101 apm\u0113r\u0101.  <strong>\u00a7 1 Abs. 1 Z 2 UWG <\/strong>  savuk\u0101rt kalpo pat\u0113r\u0113t\u0101ju aizsardz\u012bbai. \u0160eit priek\u0161pl\u0101n\u0101 ir b\u016btiska vid\u0113j\u0101 pat\u0113r\u0113t\u0101ja ekonomisk\u0101s r\u012bc\u012bbas ietekm\u0113\u0161ana. <\/p>\n\n<p class=\"wp-block-paragraph\">da\u013cas, 1. da\u013ca vienlaikus ir ar\u012b UWG <strong>rezerves sast\u0101vs<\/strong>. T\u0101d\u0113j\u0101di var tikt aptverti ar\u012b t\u0101di r\u012bc\u012bbas veidi, kas nav tie\u0161i regul\u0113ti \u012bpa\u0161\u0101s norm\u0101s.  Tom\u0113r \u0123ener\u0101lklauzulu papildina un konkretiz\u0113 speci\u0101li sast\u0101vi<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-2-verbraucherleitbildung-und-besonders-schutzbedurftige-verbrauchergruppen\">da\u013cas, 2 \u2013 Pat\u0113r\u0113t\u0101ju izgl\u012bto\u0161ana un \u012bpa\u0161i aizsarg\u0101jamas pat\u0113r\u0113t\u0101ju grupas<\/h3>\n\n<p class=\"wp-block-paragraph\">da\u013cas, 2. da\u013ca regul\u0113 UWG <strong>pat\u0113r\u0113t\u0101ja modeli<\/strong>. V\u0113rt\u0113jot komercpraksi, j\u0101vad\u0101s p\u0113c vid\u0113j\u0101 pat\u0113r\u0113t\u0101ja. Ar to saprot <strong>vid\u0113ji inform\u0113tu, sapr\u0101t\u012bgu un situ\u0101cijai atbilsto\u0161i uzman\u012bgu pat\u0113r\u0113t\u0101ju<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ja komercprakse ir v\u0113rsta uz <strong>noteiktu pat\u0113r\u0113t\u0101ju grupu<\/strong>, j\u0101vad\u0101s p\u0113c \u0161\u012bs grupas vid\u0113j\u0101 locek\u013ca. Tas attiecas, piem\u0113ram, uz rekl\u0101mu profesion\u0101\u013cu lokam vai noteikt\u0101m vecuma grup\u0101m. <\/p>\n\n<p class=\"wp-block-paragraph\">\u012apa\u0161a noz\u012bme ir ar\u012b <strong>aizsarg\u0101jam\u0101m pat\u0113r\u0113t\u0101ju grup\u0101m<\/strong>. Pie t\u0101m jo \u012bpa\u0161i pieder personas, kuras vecuma, gar\u012bgu vai fizisku ierobe\u017eojumu vai \u012bpa\u0161as l\u0113ttic\u012bbas d\u0113\u013c ir viegl\u0101k ietekm\u0113jamas. \u0160\u0101dos gad\u012bjumos v\u0113rt\u0113jums tiek veikts no \u0161\u012bs \u012bpa\u0161i aizsarg\u0101jam\u0101s grupas vid\u0113j\u0101 locek\u013ca skatpunkta.  <\/p>\n\n<p class=\"wp-block-paragraph\">Normas m\u0113r\u0137is ir nodro\u0161in\u0101t, ka komercprakse tiek v\u0113rt\u0113ta ne tikai p\u0113c visp\u0101r\u0113ja krit\u0113rija, bet ar\u012b, <strong>\u0146emot v\u0113r\u0101 faktiski uzrun\u0101to m\u0113r\u0137auditoriju<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-3-unlautere-geschaftspraktiken\">da\u013cas, 3 \u2013 Negod\u012bga komercprakse <\/h3>\n\n<p class=\"wp-block-paragraph\">da\u013cas, 3. da\u013ca konkretiz\u0113 <strong>negod\u012bgas komercprakses<\/strong> j\u0113dzienu. Norma skaidri nosaka, ka <strong>agres\u012bva un maldino\u0161a komercprakse<\/strong> jebkur\u0101 gad\u012bjum\u0101 ir uzskat\u0101ma par negod\u012bgu. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 sakar\u0101 3. da\u013ca atsaucas uz \u012bpa\u0161ajiem noteikumiem <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 1a UWG<\/a> par agres\u012bvu komercpraksi un <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2 UWG<\/a> par maldino\u0161u komercpraksi. <strong>Agres\u012bva komercprakse<\/strong> past\u0101v, ja pat\u0113r\u0113t\u0101ju izv\u0113les br\u012bv\u012bba tiek ierobe\u017eota ar spiedienu, uzm\u0101c\u012bbu vai neat\u013cautu ietekm\u0113\u0161anu. <strong>Maldino\u0161a komercprakse<\/strong> jo \u012bpa\u0161i attiecas uz nepatiesiem vai maldino\u0161iem apgalvojumiem tirgus dal\u012bbniekiem. <\/p>\n\n<p class=\"wp-block-paragraph\">Tom\u0113r uzskait\u012bjums nav izsme\u013co\u0161s. Ar\u012b cita komercprakse var b\u016bt negod\u012bga saska\u0146\u0101 ar \u00a7 1 UWG, ja t\u0101 neatbilst god\u012bgas konkurences pras\u012bb\u0101m. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-4-begriffsdefinitionen\">da\u013cas, 4 \u2013 Terminu defin\u012bcijas<\/h3>\n\n<p class=\"wp-block-paragraph\">da\u013cas, 4. da\u013ca ietver \u00a7 1 UWG centr\u0101l\u0101s j\u0113dzienu defin\u012bcijas. T\u0101s m\u0113r\u0137is ir nodro\u0161in\u0101t vienotu izpratni par b\u016btiskajiem negod\u012bgas konkurences ties\u012bbu j\u0113dzieniem. <\/p>\n\n<p class=\"wp-block-paragraph\">Tiek defin\u0113ti \u0161\u0101di j\u0113dzieni:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Produkts<\/li>\n\n\n\n<li>Komercprakse<\/li>\n\n\n\n<li>B\u016btiska pat\u0113r\u0113t\u0101ja ekonomisk\u0101s r\u012bc\u012bbas ietekm\u0113\u0161ana<\/li>\n\n\n\n<li>R\u012bc\u012bbas kodekss<\/li>\n\n\n\n<li>Aicin\u0101jums ieg\u0101d\u0101ties<\/li>\n\n\n\n<li>Neat\u013cauta pat\u0113r\u0113t\u0101ja ietekm\u0113\u0161ana<\/li>\n\n\n\n<li>Pat\u0113r\u0113t\u0101ja komerci\u0101ls l\u0113mums<\/li>\n\n\n\n<li>Profesion\u0101l\u0101 r\u016bp\u012bba<\/li>\n\n\n\n<li>Reitings<\/li>\n\n\n\n<li>Tie\u0161saistes tirgus<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Produkts<\/strong><br\/>Par produktu uzskata ne tikai preci, bet praktiski visu, ko var pied\u0101v\u0101t vai p\u0101rdot. Pie t\u0101 pieder ar\u012b pakalpojumi, nekustamais \u012bpa\u0161ums, digit\u0101lais saturs, ties\u012bbas vai saist\u012bbas. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Komercprakse<\/strong><br\/>Komercprakse ir jebkura uz\u0146\u0113muma r\u012bc\u012bba, kas saist\u012bta ar produkta reklam\u0113\u0161anu, p\u0101rdo\u0161anu vai tirgved\u012bbu. Pie t\u0101s pieder, piem\u0113ram, rekl\u0101mas sludin\u0101jumi, p\u0101rdo\u0161anas akcijas vai m\u0101rketinga pas\u0101kumi. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>B\u016btiska pat\u0113r\u0113t\u0101ja ekonomisk\u0101s r\u012bc\u012bbas ietekm\u0113\u0161ana<\/strong><br\/>Ar to saprot ietekm\u0113\u0161anu, kuras d\u0113\u013c pat\u0113r\u0113t\u0101ji vairs nevar pie\u0146emt l\u0113mumu br\u012bvi un inform\u0113ti. T\u0101d\u0113j\u0101di pat\u0113r\u0113t\u0101js tiek pamudin\u0101ts pie\u0146emt l\u0113mumu, ko cit\u0101di neb\u016btu pie\u0146\u0113mis. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>R\u012bc\u012bbas kodekss<\/strong><br\/>R\u012bc\u012bbas kodekss ir br\u012bvpr\u0101t\u012bgs noteikumu kopums uz\u0146\u0113mumiem. Taj\u0101 uz\u0146\u0113mumi vai veselas nozares ap\u0146emas iev\u0113rot noteiktus uzved\u012bbas standartus. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Aicin\u0101jums ieg\u0101d\u0101ties<\/strong><br\/>Ar to saprot rekl\u0101mu vai pied\u0101v\u0101jumus, kuros produkts kop\u0101 ar cenu ir att\u0113lots t\u0101, ka pat\u0113r\u0113t\u0101ji var to ieg\u0101d\u0101ties tie\u0161i.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Neat\u013cauta pat\u0113r\u0113t\u0101ja ietekm\u0113\u0161ana<\/strong><br\/>T\u0101 past\u0101v, ja uz\u0146\u0113mums izdara spiedienu uz pat\u0113r\u0113t\u0101jiem vai izmanto savu st\u0101vokli, lai ierobe\u017eotu vi\u0146u izv\u0113les br\u012bv\u012bbu.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pat\u0113r\u0113t\u0101ja komerci\u0101ls l\u0113mums<\/strong><br\/>Tas ietver jebkuru pat\u0113r\u0113t\u0101ja l\u0113mumu saist\u012bb\u0101 ar produktu. Pie t\u0101 pieder, piem\u0113ram, pirkums, samaksa, l\u012bguma izbeig\u0161ana vai ar\u012b l\u0113mums neko nepirkt. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Profesion\u0101l\u0101 r\u016bp\u012bba<\/strong><br\/>Profesion\u0101l\u0101 r\u016bp\u012bba raksturo r\u012bc\u012bbu, ko var sagaid\u012bt no k\u0101rt\u012bga un atbild\u012bga uz\u0146\u0113muma. Uz\u0146\u0113mumiem j\u0101iev\u0113ro god\u012bgi un ierasti komercdarb\u012bbas noteikumi. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Reitings<\/strong><br\/>Reitings noz\u012bm\u0113 produktu sec\u012bbu vai izcel\u0161anu t\u012bmek\u013ca vietn\u0113s vai platform\u0101s. T\u0101d\u0113j\u0101di produkti var tikt par\u0101d\u012bti redzam\u0101k vai pievilc\u012bg\u0101k nek\u0101 citi. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tie\u0161saistes tirgus<\/strong><br\/>Tie\u0161saistes tirgus ir platforma internet\u0101, kur pat\u0113r\u0113t\u0101ji var ieg\u0101d\u0101ties produktus vai pakalpojumus. Pie t\u0101 pieder, piem\u0113ram, p\u0101rdo\u0161anas platformas vai lietotnes. <\/p>\n\n<p class=\"wp-block-paragraph\">Ar j\u0113dzienu defin\u012bcij\u0101m 4. da\u013ca rada pamatu p\u0101r\u0113jo \u00a7 1 UWG noteikumu interpret\u0101cijai un piem\u0113ro\u0161anai. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-5-beweislastregel\">da\u013cas, 5 \u2013 Pier\u0101d\u012b\u0161anas pien\u0101kuma noteikums<\/h3>\n\n<p class=\"wp-block-paragraph\">da\u013cas, 5. da\u013ca paredz<strong> \u012bpa\u0161u pier\u0101d\u012b\u0161anas pien\u0101kuma noteikumu<\/strong> procesiem saska\u0146\u0101 ar \u00a7 1 UWG. Civilliet\u0101s parasti katrai pusei j\u0101pier\u0101da tie fakti, uz kuriem t\u0101 balsta savu pras\u012bjumu. Tom\u0113r negod\u012bgas konkurences ties\u012bb\u0101s bie\u017ei past\u0101v inform\u0101cijas asimetrija, jo noteiktus apgalvojumus vai rekl\u0101mas pazi\u0146ojumus var p\u0101rbaud\u012bt tikai atbild\u0113t\u0101js uz\u0146\u0113mums.  <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101p\u0113c norma noteiktos apst\u0101k\u013cos uzliek uz\u0146\u0113m\u0113jiem pien\u0101kumu pier\u0101d\u012bt savu faktu apgalvojumu <strong>patiesumu<\/strong> saist\u012bb\u0101 ar komercpraksi. Tas jo \u012bpa\u0161i attiecas uz gad\u012bjumiem, kad pras\u012bt\u0101jam pa\u0161am pier\u0101d\u012bjumu ieg\u016b\u0161ana b\u016btu gr\u016bti iesp\u0113jama, bet uz\u0146\u0113m\u0113jam attiec\u012bg\u0101 inform\u0101cija ir viegli pieejama. <\/p>\n\n<p class=\"wp-block-paragraph\">da\u013cas, T\u0101d\u0113j\u0101di 5. da\u013ca kalpo <strong>efekt\u012bvai negod\u012bgas konkurences ties\u012bbu pras\u012bjumu \u012bsteno\u0161anai<\/strong> un tai j\u0101nov\u0113r\u0161 situ\u0101cijas, kad nepatiesi vai maldino\u0161i apgalvojumi pier\u0101d\u012bjumu tr\u016bkuma d\u0113\u013c paliek bez sek\u0101m.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eUWG 1. panta 5. da\u013ca nepie\u013cauj, ka uz\u0146\u0113mumi bez sek\u0101m izmanto maldino\u0161us vai nepamatotus rekl\u0101mas apgalvojumus. Ikvienam, kas konkurenc\u0113 apgalvo faktus, str\u012bda gad\u012bjum\u0101 j\u0101sp\u0113j tos ar\u012b pier\u0101d\u012bt  \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-voraussetzungen-eines-wettbewerbsverstosses-nach-1-abs-1-uwg\">Konkurences p\u0101rk\u0101puma priek\u0161noteikumi saska\u0146\u0101 ar UWG 1. panta 1. da\u013cu <\/h2>\n\n<p class=\"wp-block-paragraph\">\u0122ener\u0101lklauzula UWG 1. panta 1. da\u013c\u0101 ir Austrijas god\u012bgas konkurences ties\u012bbu kodols. \u0160is noteikums nosaka, kad komercdarb\u012bbas r\u012bc\u012bba uzskat\u0101ma par negod\u012bgu un t\u0101d\u0113\u013c ir pretrun\u0101 konkurences noteikumiem. Noteikuma m\u0113r\u0137is ir nodro\u0161in\u0101t god\u012bgu konkurenci starp uz\u0146\u0113mumiem un vienlaikus aizsarg\u0101t pat\u0113r\u0113t\u0101jus no negod\u012bgas komercprakses. Likums no\u0161\u0137ir <strong>konkurences starp uz\u0146\u0113mumiem ietekm\u0113\u0161anu<\/strong> (1. punkts) un <strong>nepie\u013caujamu pat\u0113r\u0113t\u0101ju ietekm\u0113\u0161anu<\/strong> (2. punkts).    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-handeln-im-geschaftlichen-verkehr\">R\u012bc\u012bba komercdarb\u012bb\u0101<\/h3>\n\n<p class=\"wp-block-paragraph\">Paz\u012bme \u201cr\u012bc\u012bba komercdarb\u012bb\u0101\u201d aptver jebkuru <strong>patst\u0101v\u012bgu dal\u012bbu<\/strong> <strong>tirg\u016b<\/strong>, cikt\u0101l t\u0101 nav t\u012bri priv\u0101ta vai publisk\u0101s varas darb\u012bba. Iz\u0161\u0137iro\u0161i ir, vai r\u012bc\u012bba \u0101r\u0113ji piedal\u0101s saimnieciskaj\u0101 aprit\u0113 un objekt\u012bvi ir saist\u012bta ar komercdarb\u012bbu. <\/p>\n\n<p class=\"wp-block-paragraph\">Pe\u013c\u0146as g\u016b\u0161anas nol\u016bks tam nav nepiecie\u0161ams. Ar\u012b darb\u012bbas bez pe\u013c\u0146as orient\u0101cijas var notikt komercdarb\u012bb\u0101, ja t\u0101s par\u0101d\u0101s tirg\u016b. Tas attiecas, piem\u0113ram, uz biedr\u012bb\u0101m vai bezpe\u013c\u0146as organiz\u0101cij\u0101m, piem\u0113ram, \u201cCliniclowns\u201d, ja to darb\u012bba var rad\u012bt <em>ekonomiskas sekas<\/em>.  <\/p>\n\n<p class=\"wp-block-paragraph\">J\u0113dziens balst\u0101s uz <strong>uz\u0146\u0113m\u0113ja defin\u012bciju<\/strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P1\/NOR40069773\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P1\/NOR40069773\" target=\"_blank\" rel=\"noreferrer noopener\">  UGB 1. panta 2. da\u013ca <\/a><em>.<\/em> T\u0101d\u0113j\u0101di tiek aptverta jebkura ilgtermi\u0146\u0101 veikta patst\u0101v\u012bga saimniecisk\u0101 darb\u012bba neatkar\u012bgi no t\u0101, vai t\u0101 ir v\u0113rsta uz pe\u013c\u0146u.<\/p>\n\n<p class=\"wp-block-paragraph\">Ar\u012b <strong>publisk\u0101 vara<\/strong> var r\u012bkoties komercdarb\u012bb\u0101. Tom\u0113r tas attiecas tikai uz <strong>priv\u0101tsaimniecisk\u0101s p\u0101rvaldes<\/strong> jomu. Savuk\u0101rt darb\u012bbas valsts varas p\u0101rvaldes ietvaros UWG neietilpst.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-geschaftspraktik\">Uz\u0146\u0113m\u0113jdarb\u012bbas prakses j\u0113dziens<\/h3>\n\n<p class=\"wp-block-paragraph\">Komercprakse past\u0101v, ja uz\u0146\u0113mums <strong>darbojas komercdarb\u012bbas ietvaros<\/strong>, proti, veic pas\u0101kumus, kas saist\u012bti ar <strong>rekl\u0101mu, m\u0101rketingu, p\u0101rdo\u0161anu vai produktu vai pakalpojumu veicin\u0101\u0161anu<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101 ietver ne tikai klasiskos rekl\u0101mas sludin\u0101jumus. Ar\u012b daudzas citas darb\u012bbas var veidot komercpraksi, tostarp <strong>m\u0101rketinga pas\u0101kumi, p\u0101rdo\u0161anas strat\u0113\u0123ijas vai publiski pazi\u0146ojumi par produktiem<\/strong>. Iz\u0161\u0137iro\u0161ais faktors ir tikai tas, ka r\u012bc\u012bba ir <strong>saist\u012bta ar konkurenci tirg\u016b<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tipiski komercprakses piem\u0113ri ir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Produktu vai pakalpojumu rekl\u0101ma<\/strong>, piem\u0113ram, t\u012bmek\u013ca vietn\u0113s, soci\u0101lajos medijos vai druk\u0101tajos medijos<\/li>\n\n\n\n<li><strong>Cenu akcijas vai atlai\u017eu kampa\u0146as<\/strong>, kuru m\u0113r\u0137is ir mudin\u0101t klientus veikt pirkumu<\/li>\n\n\n\n<li><strong>Pazi\u0146ojumi par konkurentu produktiem<\/strong>, kas liek pa\u0161a pied\u0101v\u0101jumam izskat\u012bties pievilc\u012bg\u0101kam<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ar\u012b \u0161\u0137ietami nelieli pas\u0101kumi var b\u016bt juridiski noz\u012bm\u012bgi. Jau viens rekl\u0101mas sauklis, neskaidra cenas nor\u0101de vai p\u0101rprotams produkta apraksts var tikt uzskat\u012bts par komercpraksi.  <\/p>\n\n<p class=\"wp-block-paragraph\">Lai komercpraksi kvalific\u0113tu k\u0101 negod\u012bgu, uz\u0146\u0113muma r\u012bc\u012bbai konkurenc\u0113 ir <strong>j\u0101p\u0101rk\u0101pj god\u012bgas tirgus r\u012bc\u012bbas noteikumi <\/strong>un t\u0101d\u0113j\u0101di <strong>j\u0101rada nelabv\u0113l\u012bgi apst\u0101k\u013ci konkurentiem vai pat\u0113r\u0113t\u0101jiem<\/strong>. Lai to nov\u0113rt\u0113tu, likumdev\u0113js ir ieviesis profesion\u0101l\u0101s r\u016bp\u012bbas m\u0113rauklu. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-unlauterkeit\">Negod\u012bguma j\u0113dziens<\/h3>\n\n<p class=\"wp-block-paragraph\">Negod\u012bgi r\u012bkojas tas, kur\u0161 konkurenc\u0113 \u012bsteno r\u012bc\u012bbu, kas ir pretrun\u0101 god\u012bgas konkurences pamatprincipiem.<\/p>\n\n<p class=\"wp-block-paragraph\">Negod\u012bgas konkurences ties\u012bbas pie\u0146em, ka uz\u0146\u0113mumiem konkurenc\u0113 j\u0101izce\u013cas ar <strong>cenu, kvalit\u0101ti un sniegumu<\/strong>. T\u0101p\u0113c r\u012bc\u012bba k\u013c\u016bst par <strong>konkurences p\u0101rk\u0101pumu<\/strong>, ja uz\u0146\u0113mums ar neobjekt\u012bv\u0101m, maldino\u0161\u0101m vai cit\u0101m negod\u012bg\u0101m metod\u0113m ieg\u016bst priek\u0161roc\u012bbas p\u0101r konkurentiem vai pat\u0113r\u0113t\u0101jiem.<\/p>\n\n<p class=\"wp-block-paragraph\">Negod\u012bgums tiek v\u0113rt\u0113ts p\u0113c t\u0101, vai r\u012bc\u012bba ir savienojama ar profesion\u0101l\u0101s r\u016bp\u012bbas pras\u012bb\u0101m un god\u012bg\u0101m tirgus para\u017e\u0101m. Iz\u0161\u0137iro\u0161s ir ne tikai konkurentu aizsardz\u012bbas aspekts, bet ar\u012b pat\u0113r\u0113t\u0101ju aizsardz\u012bba un konkurences funkcion\u0113\u0161ana kopum\u0101. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-massstab-der-beruflichen-sorgfalt\">Profesion\u0101l\u0101s r\u016bp\u012bbas m\u0113raukla<\/h4>\n\n<p class=\"wp-block-paragraph\">To, vai komercprakse ir negod\u012bga un t\u0101d\u0113j\u0101di nepie\u013caujama, likums v\u0113rt\u0113 p\u0113c <strong>profesion\u0101l\u0101s r\u016bp\u012bbas<\/strong>. Ar to tiek saprasts <strong>zin\u0101\u0161anu, uzman\u012bbas un god\u012bguma standarts<\/strong>, k\u0101du var sagaid\u012bt no uz\u0146\u0113muma konkurenc\u0113. <\/p>\n\n<p class=\"wp-block-paragraph\">Iz\u0161\u0137iro\u0161s ir <strong>objekt\u012bvs standarts<\/strong>. Nav noteico\u0161i, cik r\u016bp\u012bgi faktiski r\u012bkojas atsevi\u0161\u0137s uz\u0146\u0113mums. Uz\u0146\u0113mumiem j\u0101r\u012bkojas t\u0101, k\u0101 to parasti dara <strong>nopietni tirgus dal\u012bbnieki taj\u0101 pa\u0161\u0101 nozar\u0113<\/strong>. Tas jo \u012bpa\u0161i noz\u012bm\u0113, ka inform\u0101cija tiek sniegta korekti un klientiem <strong>netiek rad\u012bti maldino\u0161i vai manipul\u0113jo\u0161i iespaidi<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Profesion\u0101l\u0101s r\u016bp\u012bbas krit\u0113rijs prasa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>skaidru un patiesu inform\u0101ciju par produktiem vai pakalpojumiem<\/strong><\/li>\n\n\n\n<li><strong>caurskat\u0101mu cenu noteik\u0161anu un saprotamus pied\u0101v\u0101jumus<\/strong><\/li>\n\n\n\n<li><strong>god\u012bgu komunik\u0101ciju ar pat\u0113r\u0113t\u0101jiem un konkurentiem<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Profesion\u0101l\u0101 r\u016bp\u012bba galvenok\u0101rt ir centr\u0101lais sast\u0101va elements UWG 1. panta 1. da\u013cas 2. punkt\u0101, t. i., negod\u012bgas komercprakses gad\u012bjumos attiec\u012bb\u0101 pret pat\u0113r\u0113t\u0101jiem. Tur likums tie\u0161i prasa, lai komercprakse b\u016btu pretrun\u0101 profesion\u0101l\u0101s r\u016bp\u012bbas pras\u012bb\u0101m.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tiesas <strong>katru gad\u012bjumu<\/strong> v\u0113rt\u0113 individu\u0101li, vai uz\u0146\u0113mums ir iev\u0113rojis uz\u0146\u0113m\u0113jdarb\u012bb\u0101 ierast\u0101s <strong>r\u016bp\u012bbas pras\u012bbas<\/strong>. Ja komercprakse p\u0101rk\u0101pj profesion\u0101l\u0101s r\u016bp\u012bbas pras\u012bbas un ir piem\u0113rota b\u016btiski ietekm\u0113t pat\u0113r\u0113t\u0101ju ekonomisko r\u012bc\u012bbu, t\u0101 ir cita negod\u012bga komercprakse UWG 1. panta 1. da\u013cas 2. punkta izpratn\u0113.  <\/p>\n\n<blockquote class=\"wp-block-quote\">    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTie, kas iev\u0113ro profesion\u0101l\u0101s r\u016bp\u012bbas noteikumus, konkur\u0113 ar <strong>sniegumu un kvalit\u0101ti<\/strong>, nevis ar negod\u012bg\u0101m metod\u0113m.\u201c<\/span>\n    <\/div>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-1-beeintrachtigung-des-wettbewerbs\">Z 1: Konkurences ietekm\u0113\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 1 Abs. 1 Z 1 UWG aizsarg\u0101 god\u012bgu konkurenci starp uz\u0146\u0113mumiem. <strong>Konkurences p\u0101rk\u0101pums<\/strong> ir r\u012bc\u012bba, ja t\u0101 var <strong>ietekm\u0113t<\/strong> <strong>konkurenci<\/strong> par sliktu citiem uz\u0146\u0113mumiem <strong>ne tikai nenoz\u012bm\u012bg\u0101<\/strong> apm\u0113r\u0101. T\u0101p\u0113c negod\u012bgas konkurences ties\u012bbas neiejaucas katr\u0101 s\u012bk\u0101 p\u0101rk\u0101pum\u0101, bet tikai t\u0101d\u0101s r\u012bc\u012bb\u0101s, kur\u0101m var b\u016bt j\u016btama ietekme uz konkurences apst\u0101k\u013ciem.  <\/p>\n\n<p class=\"wp-block-paragraph\">Iz\u0161\u0137iro\u0161i nav tas, vai kait\u0113jums jau faktiski ir iest\u0101jies. Pietiek, ka <strong>r\u012bc\u012bba objekt\u012bvi ir piem\u0113rota<\/strong> konkurences ietekm\u0113\u0161anai. T\u0101p\u0113c var pietikt jau ar iesp\u0113ju, ka klientu pl\u016bsmas tiek novirz\u012btas vai konkurenti var tikt ekonomiski nost\u0101d\u012bti slikt\u0101k\u0101 situ\u0101cij\u0101.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-2-beeinflussung-des-wirtschaftlichen-verhaltens-des-durchschnittsverbrauchers\">Z 2: Vid\u0113j\u0101 pat\u0113r\u0113t\u0101ja ekonomisk\u0101s r\u012bc\u012bbas ietekm\u0113\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>UWG 1. pant\u0101<\/strong> svar\u012bga loma ir ar\u012b <strong>pat\u0113r\u0113t\u0101ju aizsardz\u012bbai<\/strong>. Likums galvenok\u0101rt jaut\u0101: <strong>vai komercprakse var b\u016btiski ietekm\u0113t pat\u0113r\u0113t\u0101ja l\u0113mumu?<\/strong> Ja rekl\u0101mas pas\u0101kums vai p\u0101rdo\u0161anas metode noved pie t\u0101, ka klients <strong>pie\u0146em l\u0113mumu, kuru vi\u0146\u0161 bez \u0161\u012b pas\u0101kuma neb\u016btu pie\u0146\u0113mis<\/strong>, var tikt konstat\u0113ta negod\u012bga komercprakse. <\/p>\n\n<p class=\"wp-block-paragraph\">Turkl\u0101t nav noz\u012bmes tam, vai <strong>ir skarts \u013coti liels cilv\u0113ku skaits<\/strong>. Par pamatu tiek \u0146emts vidusm\u0113ra pat\u0113r\u0113t\u0101js, kur\u0161 ir pien\u0101c\u012bgi inform\u0113ts, sapr\u0101t\u012bgs un uzman\u012bgs. Pas\u0101kums var b\u016bt juridiski problem\u0101tisks, ja tas var <strong>b\u016btiski ietekm\u0113t atsevi\u0161\u0137u pat\u0113r\u0113t\u0101ju l\u0113mumu<\/strong>. T\u0101tad iz\u0161\u0137iro\u0161ais ir tas, vai uz\u0146\u0113mums ar savu r\u012bc\u012bbu <strong>izkrop\u013co klienta br\u012bvu izv\u0113li<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Tipiskas situ\u0101cijas, kur\u0101s var tikt ietekm\u0113ta pat\u0113r\u0113t\u0101ju saimniecisk\u0101 r\u012bc\u012bba, ir, piem\u0113ram:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>nepareiza vai neskaidra inform\u0101cija par produkta cenu vai kvalit\u0101ti<\/strong><\/li>\n\n\n\n<li><strong>sp\u0113c\u012bgs spiediens p\u0101rdo\u0161anas sarun\u0101<\/strong><\/li>\n\n\n\n<li><strong>svar\u012bgas inform\u0101cijas neatkl\u0101\u0161ana pirms pirkuma<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Konkurences ties\u012bbu m\u0113r\u0137is ir nodro\u0161in\u0101t, lai pat\u0113r\u0113t\u0101ji var\u0113tu <strong>pie\u0146emt l\u0113mumus br\u012bvi un b\u016btu inform\u0113ti<\/strong>. Uz\u0146\u0113mumiem b\u016btu j\u0101p\u0101rliecina klienti <strong>ar sniegumu, kvalit\u0101ti un caurskat\u0101mu inform\u0101ciju<\/strong>, nevis ar maldin\u0101\u0161anu vai nepiem\u0113rotu spiedienu. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallgruppen-sonstiger-unlauteren-geschaftspraktiken\">Citu negod\u012bgu komercprakses veidu grupas<\/h2>\n\n<p class=\"wp-block-paragraph\">Lai lab\u0101k saprastu daudzos tiesu nol\u0113mumus, kas ietilpst \u00a7 1 Abs. 1 UWG \u0123ener\u0101lklauzul\u0101, judikat\u016br\u0101 ir izveidojies iedal\u012bjums <strong>tipisk\u0101s gad\u012bjumu grup\u0101s<\/strong>. \u0160\u012bs gad\u012bjumu grupas pal\u012bdz atpaz\u012bt un klasific\u0113t konkurences p\u0101rk\u0101pumus.  <\/p>\n\n<p class=\"wp-block-paragraph\">Iz\u0161\u0137ir \u010detras galven\u0101s jomas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Klientu pievilin\u0101\u0161ana<\/strong><\/li>\n\n\n\n<li><strong>Konkurentu kav\u0113\u0161ana<\/strong><\/li>\n\n\n\n<li><strong>Sve\u0161u sasniegumu izmanto\u0161ana<\/strong><\/li>\n\n\n\n<li><strong>Ties\u012bbu p\u0101rk\u0101pumi konkurenc\u0113<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 zi\u0146\u0101 \u00a7 1 Abs. 1 Z 1 UWG galvenok\u0101rt attiecas uz r\u012bc\u012bbu, kas ietekm\u0113 konkurenci starp uz\u0146\u0113mumiem vai nost\u0101da konkurentus slikt\u0101k\u0101 situ\u0101cij\u0101. Pie t\u0101 pieder gad\u012bjumu grupas: <strong>trauc\u0113\u0161ana, sve\u0161u sasniegumu izmanto\u0161ana un ties\u012bbu normu p\u0101rk\u0101pums<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Savuk\u0101rt \u00a7 1 Abs. 1 Z 2 UWG aizsarg\u0101 pat\u0113r\u0113t\u0101jus no negod\u012bgas komercprakses. Priek\u0161pl\u0101n\u0101 ir komercprakse, kas var b\u016btiski ietekm\u0113t pat\u0113r\u0113t\u0101ju ekonomisko r\u012bc\u012bbu. Pie t\u0101 pieder negod\u012bga <strong>klientu pievilin\u0101\u0161ana<\/strong>.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-kundenfang\">Klientu pievilin\u0101\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">Ar <strong>klientu pievilin\u0101\u0161anu<\/strong> saprot komercpraksi, kuras m\u0113r\u0137is ir <strong>pat\u0113r\u0113t\u0101jus<\/strong> nepamatot\u0101 vai nepiem\u0113rot\u0101 veid\u0101 <strong>pamudin\u0101t nosl\u0113gt l\u012bgumu<\/strong>. Rekl\u0101ma un m\u0113r\u0137tiec\u012bga klientu uzrun\u0101\u0161ana princip\u0101 ir pie\u013caujama un b\u016btiska konkurences sast\u0101vda\u013ca. Tom\u0113r <strong>konkurences p\u0101rk\u0101pums<\/strong> klientu pievilin\u0101\u0161ana k\u013c\u016bst tad, ja tiek ierobe\u017eota pat\u0113r\u0113t\u0101ju izv\u0113les br\u012bv\u012bba vai izdar\u012bts nepamatots spiediens. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tipiski gad\u012bjumi<\/strong> ir maldino\u0161i rekl\u0101mas pas\u0101kumi, psiholo\u0123isks pirk\u0161anas piespie\u0161anas spiediens, agres\u012bvas p\u0101rdo\u0161anas metodes vai uzb\u0101z\u012bga rekl\u0101ma. \u0160aj\u0101 gad\u012bjumu grup\u0101 var ietilpt ar\u012b maldino\u0161i noform\u0113ti iel\u016bgumi uz p\u0101rdo\u0161anas pas\u0101kumiem vai sl\u0113pta rekl\u0101ma. <\/p>\n\n<p class=\"wp-block-paragraph\">Konkurencei j\u0101iz\u0161\u0137iras p\u0113c <strong>cenas, kvalit\u0101tes un snieguma<\/strong>. Ja <strong>pat\u0113r\u0113t\u0101js vairs nevar pie\u0146emt l\u0113mumu br\u012bvi un objekt\u012bvi<\/strong>, bet tiek virz\u012bts ar spiedienu, maldin\u0101\u0161anu vai citu nepamatotu ietekm\u0113\u0161anu, past\u0101v <strong>negod\u012bga klientu pievilin\u0101\u0161ana<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di \u0161\u012b gad\u012bjumu grupa aizsarg\u0101 gan pat\u0113r\u0113t\u0101ju <strong>izv\u0113les br\u012bv\u012bbu<\/strong>, gan <strong>god\u012bgu konkurenci p\u0113c snieguma<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-behinderung-von-mitbewerbern\">Konkurentu kav\u0113\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Trauc\u0113\u0161anas gad\u012bjumu grupa<\/strong> aptver r\u012bc\u012bbu, ar kuru konkurenti tiek m\u0113r\u0137tiec\u012bgi trauc\u0113ti sav\u0101 ekonomiskaj\u0101 att\u012bst\u012bb\u0101. \u0160\u0101da r\u012bc\u012bba ir nepie\u013caujama, ja vairs nav svar\u012bgs pa\u0161u sniegums, bet gan m\u0113r\u0137tiec\u012bga konkurenta kait\u0113\u0161ana vai izsl\u0113g\u0161ana. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tipiski trauc\u0113\u0161anas gad\u012bjumi<\/strong> ir boikota pas\u0101kumi, konkurentu nesam\u0113r\u012bga nomelno\u0161ana, agres\u012bva cenu pazemin\u0101\u0161ana vai t\u0101 saukt\u0101 dom\u0113nu sagr\u0101b\u0161ana. Ar\u012b m\u0113r\u0137tiec\u012bga klientu p\u0101rtver\u0161ana tie\u0161i pirms konkurenta veikala var b\u016bt pret konkurenci v\u0113rsta. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Trauc\u0113\u0161ana ir pret konkurenci v\u0113rsta<\/strong>, jo konkurence vairs nenotiek par pa\u0161u sniegumu, bet gan par m\u0113r\u0137tiec\u012bgu konkurenta trauc\u0113\u0161anu. Snieguma konkurencei vajadz\u0113tu izlemt, kur\u0161 uz\u0146\u0113mums g\u016bst pan\u0101kumus tirg\u016b. Tas, kur\u0161 m\u0113r\u0137tiec\u012bgi blo\u0137\u0113, nomelno vai ekonomiski izspie\u017e konkurentus, iejaucas konkurences funkcionalit\u0101t\u0113. Tirgus l\u0113mumam j\u0101balst\u0101s uz kvalit\u0101ti, cenu un sniegumu, nevis uz pas\u0101kumiem citu uz\u0146\u0113mumu izsl\u0113g\u0161anai.   <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c netiek aizsarg\u0101ti atsevi\u0161\u0137i uz\u0146\u0113mumi no konkurences, bet gan god\u012bgas konkurences funkcion\u0113\u0161ana kopum\u0101.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ausbeutung-fremder-leistungen\">Sve\u0161u sasniegumu izmanto\u0161ana<\/h3>\n\n<p class=\"wp-block-paragraph\">Gad\u012bjumu grupa <strong>sve\u0161u pakalpojumu izmanto\u0161ana<\/strong> attiecas uz gad\u012bjumiem, kad uz\u0146\u0113mums <strong>izmanto cita uz\u0146\u0113muma darbu vai reput\u0101ciju saviem konkurences m\u0113r\u0137iem<\/strong>, pats nesniedzot sal\u012bdzin\u0101mu pakalpojumu.<\/p>\n\n<p class=\"wp-block-paragraph\">Princip\u0101 konkurenc\u0113 ir at\u013cauts orient\u0113ties uz <strong>veiksm\u012bgiem produktiem vai idej\u0101m<\/strong>. Tom\u0113r \u0161\u0101da r\u012bc\u012bba k\u013c\u016bst <strong>pret konkurenci v\u0113rsta<\/strong>, ja rodas \u012bpa\u0161i apst\u0101k\u013ci, piem\u0113ram, izvair\u0101ma izcelsmes maldin\u0101\u0161ana vai m\u0113r\u0137tiec\u012bga sve\u0161as atpaz\u012bstam\u012bbas izmanto\u0161ana.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tipiski izmanto\u0161anas gad\u012bjumi<\/strong> ir sve\u0161u produktu atdarin\u0101\u0161ana, sve\u0161u rekl\u0101mas koncepciju p\u0101r\u0146em\u0161ana vai paz\u012bstamu z\u012bmolu un uz\u0146\u0113mumu reput\u0101cijas izmanto\u0161ana. Negod\u012bgi r\u012bkojas \u012bpa\u0161i tas, kur\u0161 <strong>bez pa\u0161a iev\u0113rojama ieguld\u012bjuma<\/strong> izmanto konkurenta ekonomiskos pan\u0101kumus vai m\u0113r\u0137tiec\u012bgi rada iespaidu, ka starp uz\u0146\u0113mumiem past\u0101v ekonomiska saikne. <\/p>\n\n<p class=\"wp-block-paragraph\">Ar\u012b <strong>sve\u0161u pakalpojumu tie\u0161a p\u0101r\u0146em\u0161ana<\/strong> var ietilpt UWG 1. panta darb\u012bbas jom\u0101. \u0160\u0101d\u0101 gad\u012bjum\u0101 darba rezult\u0101ts tiek p\u0101r\u0146emts gandr\u012bz nemain\u012bgs, lai ietaup\u012btu pa\u0161u izstr\u0101des darbu vai izmaksas. T\u0101d\u0113j\u0101di \u0161\u012b gad\u012bjumu grupa kalpo snieguma konkurences aizsardz\u012bbai un ir paredz\u0113ta, lai nov\u0113rstu, ka uz\u0146\u0113mumi negod\u012bgi g\u016bst labumu no citu snieguma.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-rechtsbruch-im-wettbewerb\">Ties\u012bbu p\u0101rk\u0101pumi konkurenc\u0113<\/h3>\n\n<p class=\"wp-block-paragraph\">Konkurences <strong>ties\u012bbu p\u0101rk\u0101pums<\/strong> ir tad, ja uz\u0146\u0113mums <strong>p\u0101rk\u0101pj ties\u012bbu aktus<\/strong>, lai t\u0101d\u0113j\u0101di ieg\u016btu priek\u0161roc\u012bbas tirg\u016b. Iz\u0161\u0137iro\u0161i ir tas, ka likuma p\u0101rk\u0101pums ir piem\u0113rots, lai <strong>j\u016btami ietekm\u0113tu konkurenci<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Par <strong>ties\u012bbu p\u0101rk\u0101pumu<\/strong> run\u0101, ja uz\u0146\u0113mums <strong>p\u0101rk\u0101pj ties\u012bbu aktus<\/strong> un t\u0101d\u0113j\u0101di ieg\u016bst <strong>konkurences priek\u0161roc\u012bbas<\/strong> sal\u012bdzin\u0101jum\u0101 ar likumpaklaus\u012bgiem konkurentiem. Ne katrs likuma p\u0101rk\u0101pums autom\u0101tiski noved pie konkurences p\u0101rk\u0101puma. Dr\u012bz\u0101k iz\u0161\u0137iro\u0161i ir tas, vai p\u0101rk\u0101pt\u0101 norma ir piem\u0113rota, lai <strong>j\u016btami ietekm\u0113tu<\/strong> tirgus uzved\u012bbu vai konkurences situ\u0101ciju.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u012apa\u0161i svar\u012bgi ir p\u0101rk\u0101pumi pret <strong>komercties\u012bbu, darba ties\u012bbu, pat\u0113r\u0113t\u0101ju aizsardz\u012bbas<\/strong> vai <strong>profesion\u0101l\u0101s \u0113tikas noteikumiem<\/strong>. Tas, kur\u0161, neiev\u0113rojot \u0161\u0101dus noteikumus, ietaupa izmaksas vai ieg\u016bst lab\u0101kas tirgus iesp\u0113jas, var r\u012bkoties negod\u012bgi. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Konkurences p\u0101rk\u0101pums<\/strong> nepast\u0101v, ja r\u012bc\u012bbu var pamatot ar <strong>aizst\u0101vamu tiesisko viedokli<\/strong>. T\u0101tad uz\u0146\u0113mumiem nav oblig\u0101ti j\u0101iev\u0113ro visstingr\u0101k\u0101 iesp\u0113jam\u0101 likuma interpret\u0101cija. Tikai <strong>ac\u012bmredzami neaizst\u0101vams likuma p\u0101rk\u0101pums<\/strong> izpilda ties\u012bbu normu p\u0101rk\u0101puma gad\u012bjumu grupu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ar\u012b <strong>l\u012bgumu p\u0101rk\u0101pumi<\/strong> noteiktos apst\u0101k\u013cos var b\u016bt pret konkurenci v\u0113rsti, piem\u0113ram, ja m\u0113r\u0137tiec\u012bgi tiek mudin\u0101ts uz l\u012bguma lau\u0161anu vai netiek iev\u0113rotas l\u012bgumisk\u0101s konkurences saist\u012bbas.<\/p>\n\n<p class=\"wp-block-paragraph\">Tas, kur\u0161 <strong>neiev\u0113ro tiesisk\u0101s pras\u012bbas<\/strong>, var r\u012bkoties l\u0113t\u0101k, \u0101tr\u0101k vai ekonomiski efekt\u012bv\u0101k nek\u0101 uz\u0146\u0113mumi, kas iev\u0113ro likuma noteikumus. Negod\u012bgas konkurences ties\u012bb\u0101m j\u0101nov\u0113r\u0161, ka uz\u0146\u0113mumi g\u016bst ekonomiskas priek\u0161roc\u012bbas tie\u0161i no ties\u012bbu normu p\u0101rk\u0101p\u0161anas. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTie, kas neiev\u0113ro noteikumus, bie\u017ei ieg\u016bst negod\u012bgas konkurences priek\u0161roc\u012bbas.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-formen-unlauterer-geschaftspraktiken\">Negod\u012bgas komercprakses veidi<\/h2>\n\n<p class=\"wp-block-paragraph\">Konkurences ties\u012bbas no\u0161\u0137ir da\u017e\u0101dus negod\u012bgas komercprakses veidus, kas var par\u0101d\u012bties komercdarb\u012bb\u0101. Visiem kop\u012bgs ir tas, ka tie <strong>izkrop\u013co konkurenci vai pamudina pat\u0113r\u0113t\u0101jus pie\u0146emt l\u0113mumu, ko bez negod\u012bg\u0101 pas\u0101kuma vi\u0146i neb\u016btu pie\u0146\u0113mu\u0161i<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Negod\u012bga komercprakse sastopama jom\u0101s, kur\u0101s uz\u0146\u0113mumi <strong>v\u0113las \u012bpa\u0161i sp\u0113c\u012bgi ietekm\u0113t tirgus dal\u012bbniekus<\/strong>, piem\u0113ram, rekl\u0101m\u0101, p\u0101rdo\u0161anas strat\u0113\u0123ij\u0101s vai cenu noteik\u0161an\u0101. Iz\u0161\u0137iro\u0161ais vienm\u0113r ir tas, vai r\u012bc\u012bba <strong>p\u0101rk\u0101pj god\u012bgas konkurences robe\u017eas<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Pie likum\u0101 uzskait\u012bt\u0101s negod\u012bg\u0101s komercprakses pieder:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>agres\u012bva komercprakse<\/strong>, kur\u0101 tiek izmantots spiediens vai nepiem\u0113rota ietekm\u0113\u0161ana<\/li>\n\n\n\n<li><strong>maldino\u0161a komercprakse<\/strong>, kur\u0101 tiek izmantota nepatiesa vai neskaidra inform\u0101cija<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160\u012bs kategorijas pal\u012bdz juridiski klasific\u0113t tipiskus konkurences p\u0101rk\u0101pumus. Tom\u0113r praks\u0113 tiesas vienm\u0113r p\u0101rbauda <strong>konkr\u0113to gad\u012bjumu un faktisko ietekmi uz pat\u0113r\u0113t\u0101jiem un tirgus dal\u012bbniekiem<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-aggressive-geschaftspraktiken\">Agres\u012bva komercprakse  <\/h3>\n\n<p class=\"wp-block-paragraph\">Viens no \u0161iem veidiem ir <strong>agres\u012bva komercprakse<\/strong>. \u0160\u0101dos gad\u012bjumos uz\u0146\u0113mums m\u0113\u0123ina mudin\u0101t pat\u0113r\u0113t\u0101jus pie\u0146emt l\u0113mumu, izmantojot spiedienu, uzm\u0101c\u012bbu vai nepiem\u0113rotu ietekm\u0113\u0161anu. <\/p>\n\n<p class=\"wp-block-paragraph\">At\u0161\u0137ir\u012bb\u0101 no maldin\u0101\u0161anas \u0161eit uzman\u012bbas centr\u0101 nav nepatiesa inform\u0101cija, bet gan <strong>ietekm\u0113\u0161anas veids uz konkurentiem<\/strong>. Agres\u012bva prakse ierobe\u017eo izv\u0113les vai r\u012bc\u012bbas br\u012bv\u012bbu un var novest pie t\u0101, ka pat\u0113r\u0113t\u0101ji <strong>pie\u0146em l\u0113mumu, kuru vi\u0146i norm\u0101los apst\u0101k\u013cos neb\u016btu pie\u0146\u0113mu\u0161i<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Agres\u012bva komercprakse past\u0101v, ja:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>mas\u012bvs p\u0101rdo\u0161anas spiediens vai atk\u0101rtota klientu uzm\u0101k\u0161an\u0101s<\/li>\n\n\n\n<li>bai\u013cu, nezi\u0146as vai \u012bpa\u0161as atkar\u012bbas izmanto\u0161ana<\/li>\n\n\n\n<li>nepiem\u0113rots spiediens p\u0101rdo\u0161anas sarun\u0101s vai l\u012bgumu sl\u0113g\u0161an\u0101<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101das metodes kait\u0113 ne tikai pat\u0113r\u0113t\u0101jiem, bet ar\u012b konkurencei. Uz\u0146\u0113mumi, kas izmanto agres\u012bvas p\u0101rdo\u0161anas tehnikas, ieg\u016bst <strong>priek\u0161roc\u012bbas sal\u012bdzin\u0101jum\u0101 ar konkurentiem, kuri pa\u013caujas uz god\u012bg\u0101m p\u0101rdo\u0161anas strat\u0113\u0123ij\u0101m<\/strong>. Tie\u0161i \u0161\u012b iemesla d\u0113\u013c iejaucas konkurences ties\u012bbas un aizsarg\u0101 <strong>tirgus dal\u012bbnieku br\u012bvu un inform\u0113tu l\u0113mumu pie\u0146em\u0161anu<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">S\u012bk\u0101k regul\u0113ts <strong><a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 1.a<\/a><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">pant\u0101<\/a><\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-geschaftspraktiken\">Maldino\u0161a komercprakse<\/h3>\n\n<p class=\"wp-block-paragraph\">Papildus agres\u012bvai komercpraksei ar\u012b <strong>maldino\u0161a komercprakse<\/strong> var veidot konkurences p\u0101rk\u0101pumu. \u0160\u0101d\u0101 gad\u012bjum\u0101 uz\u0146\u0113mums sniedz <strong>nepatiesu vai p\u0101rprotamu inform\u0101ciju<\/strong>, kuras m\u0113r\u0137is ir mudin\u0101t pat\u0113r\u0113t\u0101jus pie\u0146emt noteiktu pirkuma l\u0113mumu. <\/p>\n\n<p class=\"wp-block-paragraph\">Maldin\u0101\u0161ana var rasties da\u017e\u0101dos veidos. Bie\u017ei tas notiek, sniedzot <strong>nepareizas zi\u0146as par produkta \u012bpa\u0161\u012bb\u0101m, cen\u0101m vai \u012bpa\u0161\u0101m priek\u0161roc\u012bb\u0101m<\/strong>. Citos gad\u012bjumos maldin\u0101\u0161ana rodas t\u0101p\u0113c, ka <strong>tiek noklus\u0113ta svar\u012bga inform\u0101cija vai t\u0101 tiek pasniegta neskaidri<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tipiski maldino\u0161as komercprakses piem\u0113ri ir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>nepareizas zi\u0146as par produkta kvalit\u0101ti, izcelsmi vai \u012bpa\u0161\u012bb\u0101m<\/li>\n\n\n\n<li>rekl\u0101ma ar \u0161\u0137ietam\u0101m cenu priek\u0161roc\u012bb\u0101m, kuru paties\u012bb\u0101 nav<\/li>\n\n\n\n<li>nepatiesi apgalvojumi par \u012bpa\u0161iem sasniegumiem vai st\u0101vokli tirg\u016b<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160\u0101da prakse ir \u012bpa\u0161i problem\u0101tiska, jo t\u0101 <strong>izmanto pat\u0113r\u0113t\u0101ju uztic\u0113\u0161anos<\/strong>. Klienti bie\u017ei pie\u0146em pirkuma l\u0113mumu, pamatojoties uz sniegto inform\u0101ciju. Ja \u0161\u012b inform\u0101cija ir nepatiesa vai nepiln\u012bga, rodas <strong>negod\u012bga konkurences priek\u0161roc\u012bba sal\u012bdzin\u0101jum\u0101 ar uz\u0146\u0113mumiem, kas r\u012bkojas korekti<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">S\u012bk\u0101k regul\u0113ts <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UWG 2. pant\u0101<\/strong>.<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-die-generalklausel-nach-1-abs-1-uwg\">Tiesisk\u0101s sekas par \u0123ener\u0101lklauzulas p\u0101rk\u0101pumiem <br\/>saska\u0146\u0101 ar UWG 1. panta 1. da\u013cu <\/h2>\n\n<p class=\"wp-block-paragraph\">Ja uz\u0146\u0113mums p\u0101rk\u0101pj <strong>\u00a7<\/strong> <strong>1<\/strong> <strong>Abs.<\/strong> <strong>1<\/strong> <strong>UWG<\/strong>, var rasties vair\u0101kas <strong>civiltiesiskas pras\u012bbas<\/strong>. \u0160o pas\u0101kumu m\u0113r\u0137is ir <strong>\u0101tri izbeigt negod\u012bgu komercpraksi un atjaunot god\u012bgas konkurences apst\u0101k\u013cus<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Praks\u0113 <strong>konkurenti vai pras\u012bbas cel\u0161anai ties\u012bg\u0101s apvien\u012bbas<\/strong> bie\u017ei vien \u0101tri rea\u0123\u0113 uz konkurences p\u0101rk\u0101pumiem. T\u0101d\u0113j\u0101di tiesiskie so\u013ci var sekot jau neilgi p\u0113c problem\u0101tiska rekl\u0101mas pas\u0101kuma vai komercprakses. <\/p>\n\n<p class=\"wp-block-paragraph\">Pie <strong>svar\u012bg\u0101kaj\u0101m tiesiskaj\u0101m sek\u0101m<\/strong> pieder jo \u012bpa\u0161i:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pras\u012bba par attur\u0113\u0161anos<\/strong> saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 14. pantu<\/a> &amp; <strong>pras\u012bba par seku nov\u0113r\u0161anu<\/strong> <a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=15&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=15&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 15.<\/a> <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">pantu<\/a><br\/>Svar\u012bg\u0101k\u0101 pras\u012bba konkurences ties\u012bb\u0101s. Ar to var piepras\u012bt, lai uz\u0146\u0113mums <strong>nekav\u0113joties izbeidz negod\u012bgo darb\u012bbu un turpm\u0101k no t\u0101s atturas<\/strong>. Noteiktos gad\u012bjumos prettiesiskais st\u0101voklis ir <strong>j\u0101nov\u0113r\u0161<\/strong>, piem\u0113ram, no\u0146emot nepie\u013caujamu rekl\u0101mu.  <\/li>\n\n\n\n<li><strong>Zaud\u0113jumu atl\u012bdz\u012bbas pras\u012bba<\/strong> saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 16. pantu<\/a><br\/>Ja konkurences p\u0101rk\u0101puma d\u0113\u013c ir <strong>radies saimniecisks kait\u0113jums<\/strong>, cietu\u0161ais uz\u0146\u0113mums var piepras\u012bt atl\u012bdz\u012bbu.<\/li>\n\n\n\n<li><strong>Pagaidu noregul\u0113jums<\/strong> saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=24&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=24&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 24. <\/a><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">pantu<\/a><br\/>Pagaidu noregul\u0113juma m\u0113r\u0137is ir nodro\u0161in\u0101t iesp\u0113jamu v\u0113l\u0101ku pras\u012bbu pirms iesp\u0113jam\u0101s tiesved\u012bbas s\u0101kuma.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0160ie centr\u0101lie instrumenti nodro\u0161ina to, ka <strong>negod\u012bgas konkurences priek\u0161roc\u012bbas nevar tikt izmantotas ilgsto\u0161i<\/strong> un konkurence atkal notiek p\u0113c god\u012bgiem noteikumiem.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-klageberechtigt-nbsp-14-nbsp-uwg\">Pras\u012bbas cel\u0161anai ties\u012bg\u0101s personas saska\u0146\u0101 ar <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">UWG 14. pantu<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">Ne tikai uz\u0146\u0113mumi var v\u0113rsties pret UWG 1. panta p\u0101rk\u0101pumiem. Ties\u012bbas celt pras\u012bbu ir atkar\u012bgas no t\u0101, k\u0101da <strong>negod\u012bgas komercprakses forma<\/strong> vai <strong>cita negod\u012bga darb\u012bba<\/strong> ir notikusi. Centr\u0101l\u0101 ir <strong>pras\u012bba par attur\u0113\u0161anos saska\u0146\u0101 ar UWG 14. pantu<\/strong>. Ar to var piepras\u012bt, lai prettiesisk\u0101 r\u012bc\u012bba nekav\u0113joties tiktu izbeigta un turpm\u0101k netiktu veikta.   <\/p>\n\n<p class=\"wp-block-paragraph\">UWG 1. panta p\u0101rk\u0101pumu gad\u012bjum\u0101 vispirms ties\u012bbas celt pras\u012bbu ir <strong>konkurentiem<\/strong>. Pie tiem pieder <strong>uz\u0146\u0113m\u0113ji<\/strong>, kas pied\u0101v\u0101 l\u012bdz\u012bgas vai radniec\u012bgas preces vai pakalpojumus un kurus var ietekm\u0113t negod\u012bga r\u012bc\u012bba. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u0101pat ties\u012bbas celt pras\u012bbu ir <strong>apvien\u012bb\u0101m, kas veicina uz\u0146\u0113m\u0113ju ekonomisk\u0101s intereses<\/strong>, ja darb\u012bba skar to biedru intereses.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pie tiem pieder:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Austrijas Darba \u0146\u0113m\u0113ju un ier\u0113d\u0146u feder\u0101l\u0101 pal\u0101ta,<\/li>\n\n\n\n<li>Austrijas Tirdzniec\u012bbas kamera,<\/li>\n\n\n\n<li>Austrijas Lauksaimniec\u012bbas kameru prezidentu konference,<\/li>\n\n\n\n<li>Austrijas Arodbiedr\u012bbu feder\u0101cija,<\/li>\n\n\n\n<li>Feder\u0101l\u0101 Konkurences iest\u0101de.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ja runa ir par agres\u012bvu vai maldino\u0161u komercpraksi saska\u0146\u0101 ar UWG 1. panta 1. punkta 2. apak\u0161punktu, k\u0101 ar\u012b 1. panta 2. l\u012bdz 4. punktu, papildus ties\u012bbas celt pras\u012bbu ir ar\u012b <strong>Pat\u0113r\u0113t\u0101ju inform\u0101cijas apvien\u012bbai (VKI)<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Turkl\u0101t noteiktos apst\u0101k\u013cos <strong>kvalific\u0113tas iest\u0101des<\/strong> <strong>no cit\u0101m ES dal\u012bbvalst\u012bm<\/strong> var celt pras\u012bbas par attur\u0113\u0161anos, ja konkurences p\u0101rk\u0101puma izcelsme ir Austrij\u0101 un tiek ietekm\u0113tas pat\u0113r\u0113t\u0101ju intereses attiec\u012bgaj\u0101 dal\u012bbvalst\u012b.<\/p>\n\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar UWG 14. pantu atsevi\u0161\u0137am pat\u0113r\u0113t\u0101jam nav ties\u012bbu celt pras\u012bbu par attur\u0113\u0161anos. Tom\u0113r vi\u0146\u0161 var celt savas <strong>pras\u012bbas par zaud\u0113jumu atl\u012bdz\u012bbu<\/strong> saska\u0146\u0101 ar UWG 16. pantu, ja vi\u0146am ir nodar\u012bts konkr\u0113ts kait\u0113jums negod\u012bgas komercprakses d\u0113\u013c. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-von-1-uwg-in-der-praxis\">UWG 1. panta noz\u012bme praks\u0113<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>UWG<\/strong> <strong>1. pantam<\/strong> praks\u0113 ir centr\u0101l\u0101 loma konkurences ties\u012bb\u0101s. \u0160is noteikums kalpo k\u0101 <strong>visp\u0101r\u0113ja \u0123ener\u0101lklauzula pret negod\u012bgu konkurenci<\/strong> un tiek piem\u0113rots vienm\u0113r, kad r\u012bc\u012bba nav tie\u0161i atrun\u0101ta k\u0101d\u0101 speci\u0101l\u0101 noteikum\u0101, bet tom\u0113r <strong>p\u0101rk\u0101pj god\u012bgas konkurences principus<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Tiesas bie\u017ei izmanto \u0161o noteikumu, lai <strong>v\u0113rt\u0113tu jaunus vai neparastus negod\u012bgas komercprakses veidus<\/strong>, piem\u0113ram, digit\u0101l\u0101s rekl\u0101mas jom\u0101 vai modern\u0101s m\u0101rketinga strat\u0113\u0123ij\u0101s. T\u0101d\u0113j\u0101di konkurences ties\u012bbas saglab\u0101jas <strong>elast\u012bgas un sp\u0113j piel\u0101goties saimnieciskajai att\u012bst\u012bbai<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-relevanz-fur-werbung-und-marketing\">Noz\u012bme rekl\u0101m\u0101 un m\u0101rketing\u0101<\/h3>\n\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumu <strong>m\u0101rketings un rekl\u0101ma<\/strong> bie\u017ei atrodas konkurences ties\u012bbu p\u0101rbau\u017eu centr\u0101. Daudzi pas\u0101kumi, kas kalpo p\u0101rdo\u0161anas veicin\u0101\u0161anai, juridiski tiek uzskat\u012bti par <strong>komercpraksi UWG izpratn\u0113<\/strong>. T\u0101p\u0113c uz\u0146\u0113mumiem \u012bpa\u0161i j\u0101raug\u0101s, lai <strong>rekl\u0101mas pazi\u0146ojumi b\u016btu skaidri, patiesi un saprotami<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u012apa\u0161i digit\u0101lajos medijos rekl\u0101mas pazi\u0146ojumi izplat\u0101s \u013coti \u0101tri. T\u0101p\u0113c neskaidras cenu nor\u0101des, p\u0101rsp\u012bl\u0113ti sol\u012bjumi par sniegumu vai maldino\u0161i pazi\u0146ojumi var <strong>\u0101tri novest pie konkurences ties\u012bbu konfliktiem<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipiskas riska jomas ir, piem\u0113ram:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>rekl\u0101mas pazi\u0146ojumi par \u012bpa\u0161\u0101m priek\u0161roc\u012bb\u0101m vai st\u0101vokli tirg\u016b<\/strong><\/li>\n\n\n\n<li><strong>Cenu akcijas un atlaides<\/strong>, kas tiek pasniegtas p\u0101rprotami<\/li>\n\n\n\n<li><strong>sal\u012bdzino\u0161\u0101 rekl\u0101ma attiec\u012bb\u0101 pret konkurentiem<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">T\u0101p\u0113c r\u016bp\u012bga rekl\u0101mas izveide pal\u012bdz <strong>izvair\u012bties no juridiskiem riskiem un veidot klientu uztic\u0113\u0161anos<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-speziellen-lauterkeitsrechtlichen-vorschriften\">Attiec\u012bba pret speci\u0101lajiem god\u012bgas konkurences noteikumiem<\/h2>\n\n<p class=\"wp-block-paragraph\">L\u012bdz\u0101s <strong>\u00a7<\/strong> <strong>1<\/strong> <strong>Abs.<\/strong> <strong>1<\/strong> <strong>UWG<\/strong> \u0123ener\u0101lklauzulai konkurences ties\u012bbas satur ar\u012b <strong>speci\u0101los noteikumus<\/strong>, kas prec\u012bz\u0101k regul\u0113 noteiktus negod\u012bgas konkurences veidus. Pie tiem pieder, piem\u0113ram, noteikumi par <strong>maldino\u0161u komercpraksi, <\/strong>kas regul\u0113ti <strong>\u00a7<\/strong> <strong>1a<\/strong> <strong>UWG, vai agres\u012bvu komercpraksi,<\/strong> kas regul\u0113ta <strong>\u00a7<\/strong> <strong>2<\/strong> <strong>UWG<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">\u0160ie speci\u0101lie noteikumi konkretiz\u0113 tipiskus konkurences p\u0101rk\u0101pumus. Vienlaikus <strong>\u00a7<\/strong> <strong>1<\/strong> <strong>Abs.<\/strong> <strong>1<\/strong> <strong>UWG k\u0101 visp\u0101r\u0113js noteikums<\/strong> saglab\u0101 savu noz\u012bmi. \u0160is noteikums tiek piem\u0113rots vienm\u0113r, kad r\u012bc\u012bba <strong>nav tie\u0161i regul\u0113ta, bet tom\u0113r veido negod\u012bgu konkurenci<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pateicoties \u0161ai funkcijai, UWG 1. panta 1. da\u013ca veido <strong>Austrijas konkurences ties\u012bbu pamatu<\/strong> un nodro\u0161ina, ka konkurence <strong>saglab\u0101jas god\u012bga ar\u012b jaunu biznesa mode\u013cu un m\u0101rketinga meto\u017eu gad\u012bjum\u0101<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">J\u016bsu priek\u0161roc\u012bbas ar advok\u0101ta atbalstu<\/h2>\n\n<p class=\"wp-block-paragraph\">Konkurences ties\u012bbas saist\u012bb\u0101 ar citu <strong>negod\u012bgu komercpraksi saska\u0146\u0101 ar \u00a7<\/strong> <strong>1<\/strong> <strong>Abs. 1<\/strong> <strong>UWG<\/strong> no pirm\u0101 acu uzmetiena \u0161\u0137iet abstraktas. Tom\u0113r praks\u0113 bie\u017ei vien tie\u0161i <strong>konkr\u0113tais rekl\u0101mas, pied\u0101v\u0101juma vai m\u0101rketinga pas\u0101kuma noform\u0113jums<\/strong> iz\u0161\u0137ir to, vai r\u012bc\u012bba ir pie\u013caujama vai jau uzskat\u0101ma par negod\u012bgu. Tie\u0161i komerci\u0101laj\u0101 konkurenc\u0113 <strong>nepareizi nov\u0113rt\u0113jumi var \u0101tri novest pie br\u012bdin\u0101jumiem, pras\u012bb\u0101m par attur\u0113\u0161anos vai zaud\u0113jumu atl\u012bdz\u012bbas pras\u012bb\u0101m<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Advok\u0101ta veikta p\u0101rbaude<\/strong> pal\u012bdz laikus atpaz\u012bt riskus un izstr\u0101d\u0101t juridiski dro\u0161us risin\u0101jumus. Vienlaikus uz\u0146\u0113mumi var <strong>konsekventi aizsarg\u0101t savas poz\u012bcijas konkurenc\u0113<\/strong>, ja konkurenti izmanto negod\u012bgas metodes. <\/p>\n\n<p class=\"wp-block-paragraph\">Ar advok\u0101ta atbalstu j\u016bs jo \u012bpa\u0161i ieg\u016bstat:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pamatotu juridisko nov\u0113rt\u0113jumu rekl\u0101mas un tirgus pas\u0101kumiem attiec\u012bb\u0101 uz UWG 1. pantu<\/strong>, pirms rodas konkurences p\u0101rk\u0101pums<\/li>\n\n\n\n<li><strong>efekt\u012bvu aizst\u0101v\u012bbu vai pras\u012bbu \u012bsteno\u0161anu negod\u012bgas komercprakses gad\u012bjum\u0101<\/strong><\/li>\n\n\n\n<li><strong>strat\u0113\u0123iskas konsult\u0101cijas juridiski dro\u0161u konkurences strat\u0113\u0123iju izveid\u0113<\/strong>, lai j\u016bsu uz\u0146\u0113mums ilgtermi\u0146\u0101 darbotos saska\u0146\u0101 ar god\u012bgas konkurences ties\u012bb\u0101m<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSavlaic\u012bgs juridiskais nov\u0113rt\u0113jums rada skaidr\u012bbu un pasarg\u0101 j\u016bsu uz\u0146\u0113mumu no nevajadz\u012bgiem juridiskiem str\u012bdiem. Vienlaikus tas stiprina god\u012bgu un juridiski dro\u0161u poz\u012bciju tirgus konkurenc\u0113. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Bie\u017e\u0101k uzdotie jaut\u0101jumi \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-ecbb3f34 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3e981431 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ko regul\u0113 UWG 1. panta 1. da\u013ca (vienk\u0101r\u0161i izskaidrots)? <\/span><\/div><div class=\"uagb-faq-content\"><p>UWG 1. panta 1. da\u013ca ir Austrijas god\u012bgas konkurences ties\u012bbu centr\u0101l\u0101 \u0123ener\u0101lklauzula. \u0160is noteikums aizliedz negod\u012bgu komercpraksi konkurenc\u0113, ja t\u0101 var b\u016btiski kait\u0113t uz\u0146\u0113mumiem vai pat\u0113r\u0113t\u0101jiem.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7cc0eb71 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kas ir negod\u012bga komercprakse?<\/span><\/div><div class=\"uagb-faq-content\"><p>Negod\u012bga komercprakse past\u0101v tad, ja uz\u0146\u0113mums komercdarb\u012bb\u0101 izmanto metodes, kas nebalst\u0101s uz god\u012bgu sniegumu, bet gan, piem\u0113ram, uz maldin\u0101\u0161anu, spiedienu vai cit\u0101m negod\u012bg\u0101m priek\u0161roc\u012bb\u0101m.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4dc4bc6e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101da ir at\u0161\u0137ir\u012bba starp maldino\u0161u un agres\u012bvu komercpraksi?<\/span><\/div><div class=\"uagb-faq-content\"><p>Maldino\u0161a komercprakse str\u0101d\u0101 ar nepatiesu vai neskaidru inform\u0101ciju. Turpret\u012b agres\u012bva komercprakse izdara spiedienu vai nepiem\u0113rot\u0101 veid\u0101 ierobe\u017eo izv\u0113les br\u012bv\u012bbu. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-53037b26 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kas var v\u0113rsties pret UWG 1. panta p\u0101rk\u0101pumu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pret konkurences p\u0101rk\u0101pumiem var v\u0113rsties galvenok\u0101rt konkurenti un noteiktas pras\u012bbas cel\u0161anai ties\u012bgas apvien\u012bbas. Tas, kuras iest\u0101des ir ties\u012bgas r\u012bkoties katr\u0101 konkr\u0113taj\u0101 gad\u012bjum\u0101, ir atkar\u012bgs no p\u0101rk\u0101pt\u0101 noteikuma. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-576fa4d0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">K\u0101das sekas ir UWG 1. panta p\u0101rk\u0101pumam?<\/span><\/div><div class=\"uagb-faq-content\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-34d872c1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vai jebkura neskaidra rekl\u0101ma jau ir negod\u012bga?<\/span><\/div><div class=\"uagb-faq-content\"><p>N\u0113. Ne katrs neveikls formul\u0113jums autom\u0101tiski ir pretlikum\u012bgs. Iz\u0161\u0137iro\u0161ais ir tas, vai rekl\u0101ma var maldin\u0101t pat\u0113r\u0113t\u0101jus, izdar\u012bt uz tiem spiedienu vai negod\u012bgi ietekm\u0113t konkurenci. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-801e675e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kas man j\u0101dara, ja sa\u0146emu br\u012bdin\u0101jumu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jums nekav\u0113joties j\u0101saglab\u0101 apstr\u012bd\u0113t\u0101 rekl\u0101ma vai pas\u0101kums, r\u016bp\u012bgi j\u0101p\u0101rbauda termi\u0146i un \u0101tri j\u0101veic p\u0101rmetuma juridiskais nov\u0113rt\u0113jums. Tie\u0161i konkurences ties\u012bb\u0101s tiesiskie so\u013ci var sekot \u013coti \u0101tri. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija\"><span class=\"mr-cta-link-normal\">Izv\u0113lieties v\u0113lamo tik\u0161an\u0101s laiku tagad:<\/span><span class=\"mr-cta-link-bold\">Bezmaksas s\u0101kotn\u0113j\u0101 konsult\u0101cija<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"UWG 1. pants \u2014 Negod\u012bga komercprakse UWG 1. pants ietver Austrijas konkurences ties\u012bbu centr\u0101lo \u0123ener\u0101lklauzulu. \u0160is noteikums aizliedz uz\u0146\u0113m\u0113jiem komercdarb\u012bb\u0101 izmantot negod\u012bgu komercpraksi un citas negod\u012bgas darb\u012bbas, ja t\u0101s var &#8230;","protected":false},"author":111,"featured_media":130346,"parent":57910,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1283],"tags":[],"class_list":["post-130345","page","type-page","status-publish","has-post-thumbnail","hentry","category-konkurences-tiesibas"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Elisa Wakolbinger","author_link":"https:\/\/harlander-partner.eu\/lv\/author\/elisa-wakolbinger\/"},"uagb_comment_info":0,"uagb_excerpt":"UWG 1. pants \u2014 Negod\u012bga komercprakse UWG 1. pants ietver Austrijas konkurences ties\u012bbu centr\u0101lo \u0123ener\u0101lklauzulu. \u0160is noteikums aizliedz uz\u0146\u0113m\u0113jiem komercdarb\u012bb\u0101 izmantot negod\u012bgu komercpraksi un citas negod\u012bgas darb\u012bbas, ja t\u0101s var ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/130345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/comments?post=130345"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/130345\/revisions"}],"predecessor-version":[{"id":158055,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/130345\/revisions\/158055"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/pages\/57910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media\/130346"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/media?parent=130345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/categories?post=130345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lv\/wp-json\/wp\/v2\/tags?post=130345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}