{"id":61720,"date":"2020-08-02T20:01:21","date_gmt":"2020-08-02T18:01:21","guid":{"rendered":"https:\/\/harlander-partner.eu\/prekiu-zenklu-teise\/zodzio-prekes-zenklas\/"},"modified":"2025-11-26T02:11:22","modified_gmt":"2025-11-26T01:11:22","slug":"zodzio-prekes-zenklas","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/lt\/prekiu-zenklu-teise\/zodzio-prekes-zenklas\/","title":{"rendered":"\u017dod\u017eio prek\u0117s \u017eenklas"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u017dod\u017eio prek\u0117s \u017eenklas<\/h2><ul><li><a href=\"#h-wortmarke\" data-level=\"2\">\u017dod\u017eio prek\u0117s \u017eenklas<\/a><\/li><li><a href=\"#h-gross-und-kleinschreibung\" data-level=\"2\">Did\u017eiosios ir ma\u017eosios raid\u0117s<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Skiriamasis po\u017eymis<\/a><ul><li><a href=\"#h-fantasiebegriffe\" data-level=\"3\">Fantazijos s\u0105vokos<\/a><\/li><li><a href=\"#h-worter-des-allgemeinen-sprachgebrauchs\" data-level=\"3\">Bendrosios kalbos vartosenos \u017eod\u017eiai<\/a><\/li><li><a href=\"#h-fremdsprachige-begriffe\" data-level=\"3\">Svetimkalb\u0117s s\u0105vokos<\/a><\/li><li><a href=\"#h-wortneuschopfungen\" data-level=\"3\">\u017dod\u017ei\u0173 naujadarai<\/a><\/li><li><a href=\"#h-personennamen\" data-level=\"3\">Asmen\u0173 vardai<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Rinkos pripa\u017einimas<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zur-wort-bild-marke\" data-level=\"2\">Skirtumas nuo \u017eod\u017eio ir vaizdo prek\u0117s \u017eenklo<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Kitos preki\u0173 \u017eenkl\u0173 r\u016b\u0161ys<\/a><\/li><li><a href=\"#h-kosten-einer-wortmarke\" data-level=\"2\">\u017dod\u017eio prek\u0117s \u017eenklo i\u0161laidos<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Nemokama pirmin\u0117 konsultacija\"><span class=\"mr-cta-link-normal\">Pasirinkite norim\u0105 dat\u0105 dabar:<\/span><span class=\"mr-cta-link-bold\">Nemokama pirmin\u0117 konsultacija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-wortmarke\">\u017dod\u017eio prek\u0117s \u017eenklas<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\u017dod\u017eio prek\u0117s \u017eenklas<\/strong> susideda i\u0161skirtinai i\u0161 raid\u017ei\u0173, skai\u010di\u0173 ir tam tikr\u0173 leid\u017eiam\u0173 skyrybos bei speciali\u0173j\u0173 \u017eenkl\u0173. Kaip <strong>\u017eod\u017eio prek\u0117s \u017eenklas<\/strong> gali b\u016bti tiek \u017eod\u017eiai klasikine prasme, tiek paprastos \u017eenkl\u0173 kombinacijos. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBer\u00fchmte Beispiele f\u00fcr Wortmarken sind \u201eRed Bull\u201c, \u201eCoca-Cola\u201c, \u201eApple\u201c oder \u201e4711\u201c.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Nemokama pirmin\u0117 konsultacija\"><span class=\"mr-cta-link-normal\">Pasirinkite norim\u0105 dat\u0105 dabar:<\/span><span class=\"mr-cta-link-bold\">Nemokama pirmin\u0117 konsultacija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-gross-und-kleinschreibung\">Did\u017eiosios ir ma\u017eosios raid\u0117s<\/h2>\n\n<p class=\"wp-block-paragraph\">I\u0161 esm\u0117s \u017eod\u017eio prek\u0117s \u017eenklo apsauga paplinta ir \u012f did\u017ei\u0105sias, ir \u012f ma\u017e\u0105sias raides. \u201e<strong>APPLE<\/strong>\u201c, \u201e<strong>apple<\/strong>\u201c ir &#8222;<strong>aPPle<\/strong>&#8221; b\u016bt\u0173 identi\u0161ki \u017eod\u017ei\u0173 preki\u0173 \u017eenklai.<\/p>\n\n<p class=\"wp-block-paragraph\">Ta\u010diau, jei tam tikra did\u017eioji arba ma\u017eoji raid\u0117 suteikia \u017eodiniam \u017eenklui tam tikr\u0105 reik\u0161m\u0119, skirtingi ra\u0161ybos variantai nelaikomi identi\u0161kais. Nors \u201e<strong>BioID<\/strong>\u201c turi ai\u0161ki\u0105 reik\u0161m\u0119, to negalima pasakyti apie \u201e<strong>bioid<\/strong>\u201c. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Skiriamasis po\u017eymis<\/h2>\n\n<p class=\"wp-block-paragraph\">\u017dod\u017eio prek\u0117s \u017eenklas registracijai turi tur\u0117ti \u2013 kaip ir visos prek\u0117s \u017eenkl\u0173 r\u016b\u0161ys \u2013 skiriam\u0105j\u012f pob\u016bd\u012f. Skiriamasis pob\u016bdis yra konkretus prek\u0117s \u017eenklo tinkamumas registruotoms prek\u0117ms ar paslaugoms priskirti konkre\u010diam \u012fmonei. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fantasiebegriffe\">Fantazijos s\u0105vokos<\/h3>\n\n<p class=\"wp-block-paragraph\">Fantazijos s\u0105vokos, kaip Manner \u0161okolado plok\u0161tel\u0117ms, da\u017enai turi ypa\u010d auk\u0161t\u0105 skiriam\u0105j\u012f pob\u016bd\u012f \u2013 atitinkamai didelis yra toki\u0173 \u017eod\u017eio prek\u0117s \u017eenkl\u0173 apsaugos apimtis. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-worter-des-allgemeinen-sprachgebrauchs\">Bendrosios kalbos vartosenos \u017eod\u017eiai<\/h3>\n\n<p class=\"wp-block-paragraph\">Taip pat bendrosios kalbos vartosenos \u017eod\u017eiai yra leid\u017eiami kaip \u017eod\u017eio prek\u0117s \u017eenklai, laikantis kriterij\u0173. <\/p>\n\n<p class=\"wp-block-paragraph\">Tod\u0117l \u017eod\u017eio \u201eApple\u201c registracija kaip obuoli\u0173 veisl\u0117s d\u0117l skiriamojo po\u017eymio stokos b\u016bt\u0173 neleistina. \u201eApple\u201c yra tas pats, kas \u201eApfel\u201c (obuolys), tod\u0117l netinka obuoli\u0173 veislei priskirti konkre\u010diam tiek\u0117jui. Ta\u010diau \u017eod\u017eio \u201eApple\u201c registracija kriau\u0161\u0117ms b\u016bt\u0173 klaidinanti, tod\u0117l taip pat neleistina.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ta\u010diau \u017eod\u017eio \u201eApple\u201c registracija kaip kompiuteri\u0173 \u017eodinis \u017eenklas buvo leistina, nes anks\u010diau s\u0105voka \u201eApple\u201c mintyse nebuvo siejama su kompiuteriais. Tod\u0117l s\u0105voka \u201eApple\u201c tiko kompiuteriams priskirti konkre\u010diam tiek\u0117jui. Galiausiai, kompiuteriai yra visi\u0161kai kas kita nei vaisiai, tod\u0117l nekilo jokio klaidinimo pavojaus.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fremdsprachige-begriffe\">Svetimkalb\u0117s s\u0105vokos<\/h3>\n\n<p class=\"wp-block-paragraph\">Tas pats galioja ir u\u017esienio kalb\u0173 s\u0105vokoms. Tod\u0117l itali\u0161kas \u017eodis, rei\u0161kiantis obuol\u012f, \u201eMela\u201c taip pat negali b\u016bti registruojamas kaip vaisi\u0173 r\u016b\u0161is. <\/p>\n\n<p class=\"wp-block-paragraph\">Prie\u0161 registruojant prek\u0117s \u017eenkl\u0105 su \u017eod\u017ei\u0173 dalimis reikia patikrinti, ar \u017eod\u017eiai pasitaiko svetimoje kalboje. Protinga tai daryti jau k\u016brybinio proceso metu. \u0160ios taisykl\u0117s kartais nepaisydavo net dideli koncernai, kai, pavyzd\u017eiui, naujausio automobilio modelio prek\u0117s \u017eenklas svetimoje kalboje turi g\u0117ding\u0105 reik\u0161m\u0119.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wortneuschopfungen\">\u017dod\u017ei\u0173 naujadarai<\/h3>\n\n<p class=\"wp-block-paragraph\">Sud\u0117tingi yra \u017eod\u017ei\u0173 naujadarai, kurie susideda i\u0161 bendrosios kalbos vartosenos \u017eod\u017ei\u0173 dali\u0173.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201eBioID\u201c atveju tai l\u0117m\u0117 atsisakym\u0105 registruoti kaip \u017eodin\u012f \u017eenkl\u0105, nes i\u0161 \u201eBio\u201c ir \u201eID\u201c sudaryta s\u0105voka buvo laikoma tiesiog apra\u0161om\u0105ja ir neturin\u010dia skiriamojo po\u017eymio.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personennamen\">Asmen\u0173 vardai<\/h3>\n\n<p class=\"wp-block-paragraph\">Asmenvard\u017ei\u0173 registracija kaip \u017eodini\u0173 \u017eenkl\u0173 yra leistina. Tod\u0117l niekas netrukdo registruoti vardo \u201eHugo\u201c kaip duonos r\u016b\u0161ies. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Rinkos pripa\u017einimas<\/h3>\n\n<p class=\"wp-block-paragraph\">I\u0161 esm\u0117s skiriamojo pob\u016bd\u017eio neturin\u010di\u0173 s\u0105vok\u0173 registracija kaip \u017eod\u017eio prek\u0117s \u017eenklas n\u0117ra galima.<\/p>\n\n<p class=\"wp-block-paragraph\">Kitas dalykas galioja, kai yra \u012fsitvirtinusi rinkoje. Jei did\u017eioji dalis tikslini\u0173 vartotoj\u0173 tam tikr\u0105 s\u0105vok\u0105 sieja su gamintoju, tuomet net ir neskiriamieji terminai gali b\u016bti registruojami kaip \u017eodiniai \u017eenklai. \u017dinomas Austrijos pavyzdys yra \u017eurnalas \u201eGewinn\u201c.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Nemokama pirmin\u0117 konsultacija\"><span class=\"mr-cta-link-normal\">Pasirinkite norim\u0105 dat\u0105 dabar:<\/span><span class=\"mr-cta-link-bold\">Nemokama pirmin\u0117 konsultacija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wort-bild-marke\">Skirtumas nuo \u017eod\u017eio ir vaizdo prek\u0117s \u017eenklo<\/h2>\n\n<p class=\"wp-block-paragraph\">Spalvos, \u0161riftai, ypatingas i\u0161d\u0117stymas ir kiti grafiniai dizaino elementai grynuose \u017eod\u017eio prek\u0117s \u017eenkluose yra neleistini. Jei prek\u0117s \u017eenklas turi neleistin\u0173 speciali\u0173j\u0173 \u017eenkl\u0173 ar dizaino priemoni\u0173, jis turi b\u016bti registruojamas kaip <a href=\"https:\/\/harlander-partner.eu\/lt\/prekiu-zenklu-teise\/zodzio-ir-vaizdo-prekes-zenklas\/\">\u017eod\u017eio ir vaizdo prek\u0117s \u017eenklas<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Jei \u017eod\u017eio dalis neturi skiriamojo pob\u016bd\u017eio, bet yra skiriam\u0105j\u012f pob\u016bd\u012f turintis logotipas, tada kaip alternatyva \u017eod\u017eio prek\u0117s \u017eenklui galima registracija kaip \u017eod\u017eio ir vaizdo prek\u0117s \u017eenklas. Tai nors ir nesuteiks apsaugos skiriamojo pob\u016bd\u017eio neturin\u010diai \u017eod\u017eio daliai, bet tam tikromis aplinkyb\u0117mis vis tiek gali tur\u0117ti prasm\u0117s. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Nemokama pirmin\u0117 konsultacija\"><span class=\"mr-cta-link-normal\">Pasirinkite norim\u0105 dat\u0105 dabar:<\/span><span class=\"mr-cta-link-bold\">Nemokama pirmin\u0117 konsultacija<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Kitos preki\u0173 \u017eenkl\u0173 r\u016b\u0161ys<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">\u017dodiniai preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Vaizdiniai preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Kombinuotieji preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Spalviniai preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D preki\u0173 \u017eenklai \/ Formos preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Poziciniai preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Ra\u0161to preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Garsiniai preki\u0173 \u017eenklai \/ Klausos preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Identifikacin\u0117s gijos preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Holograminiai preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Jud\u0117jimo preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Daugialyp\u0117s terp\u0117s preki\u0173 \u017eenklai<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Kiti preki\u0173 \u017eenklai<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wortmarke\">\u017dod\u017eio prek\u0117s \u017eenklo i\u0161laidos<\/h2>\n\n<p class=\"wp-block-paragraph\">Norite registruoti \u017eod\u017eio prek\u0117s \u017eenkl\u0105? Tada esate tinkamoje vietoje! <\/p>\n\n<p class=\"wp-block-paragraph\">I\u0161laid\u0173 ir mokes\u010di\u0173 ap\u017evalg\u0105 rasite m\u016bs\u0173 <a href=\"https:\/\/harlander-partner.eu\/lt\/prekiu-zenklu-teise\/prekiu-zenklu-apsaugos-paketai\/\">preki\u0173 \u017eenkl\u0173 apsaugos paketuose<\/a> su fiksuotomis kainomis.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Nemokama pirmin\u0117 konsultacija\"><span class=\"mr-cta-link-normal\">Pasirinkite norim\u0105 dat\u0105 dabar:<\/span><span class=\"mr-cta-link-bold\">Nemokama pirmin\u0117 konsultacija<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u017dod\u017eio prek\u0117s \u017eenklas \u017dod\u017eio prek\u0117s \u017eenklas susideda i\u0161skirtinai i\u0161 raid\u017ei\u0173, skai\u010di\u0173 ir tam tikr\u0173 leid\u017eiam\u0173 skyrybos bei speciali\u0173j\u0173 \u017eenkl\u0173. Kaip \u017eod\u017eio prek\u0117s \u017eenklas gali b\u016bti tiek \u017eod\u017eiai klasikine prasme, tiek &#8230;","protected":false},"author":1,"featured_media":0,"parent":52570,"menu_order":80,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1103],"tags":[],"class_list":["post-61720","page","type-page","status-publish","hentry","category-prekiu-zenklu-teise"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/lt\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u017dod\u017eio prek\u0117s \u017eenklas \u017dod\u017eio prek\u0117s \u017eenklas susideda i\u0161skirtinai i\u0161 raid\u017ei\u0173, skai\u010di\u0173 ir tam tikr\u0173 leid\u017eiam\u0173 skyrybos bei speciali\u0173j\u0173 \u017eenkl\u0173. Kaip \u017eod\u017eio prek\u0117s \u017eenklas gali b\u016bti tiek \u017eod\u017eiai klasikine prasme, tiek ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/pages\/61720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/comments?post=61720"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/pages\/61720\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/pages\/52570"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/media?parent=61720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/categories?post=61720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/lt\/wp-json\/wp\/v2\/tags?post=61720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}