{"id":161142,"date":"2026-06-03T12:00:00","date_gmt":"2026-06-03T10:00:00","guid":{"rendered":""},"modified":"2026-06-03T13:46:35","modified_gmt":"2026-06-03T11:46:35","slug":"%ec%98%a4%ed%95%b4%ec%9d%98-%ec%86%8c%ec%a7%80%ea%b0%80-%ec%9e%88%eb%8a%94-%ec%82%ac%ec%97%85-%ea%b4%80%ed%96%89-%ec%a0%9c1-14%ed%98%b8","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ko\/%ea%b2%bd%ec%9f%81%eb%b2%95\/%eb%b6%88%ea%b3%b5%ec%a0%95-%ec%98%81%ec%97%85%ed%96%89%ec%9c%84-%eb%b8%94%eb%9e%99%eb%a6%ac%ec%8a%a4%ed%8a%b8\/%ec%98%a4%ed%95%b4%ec%9d%98-%ec%86%8c%ec%a7%80%ea%b0%80-%ec%9e%88%eb%8a%94-%ec%82%ac%ec%97%85-%ea%b4%80%ed%96%89-%ec%a0%9c1-14%ed%98%b8\/","title":{"rendered":"\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0ac\uc5c5 \uad00\ud589 \uc81c1-14\ud638"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0ac\uc5c5 \uad00\ud589 \uc81c1-14\ud638<\/h2><ul><li><a href=\"#h-irrefuhrende-geschaftspraktiken-z-1-14\" data-level=\"2\">\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0ac\uc5c5 \uad00\ud589 \uc81c1-14\ud638<\/a><\/li><li><a href=\"#h-bedeutung-im-wettbewerbsrecht\" data-level=\"2\">\uacbd\uc7c1\ubc95\uc0c1 \uc758\ubbf8<\/a><ul><li><a href=\"#h-z-1-unrichtige-behauptung-der-mitgliedschaft-in-einem-verhaltenskodex\" data-level=\"3\">\uc81c1\ud638: \ud589\ub3d9 \uac15\ub839 \ud68c\uc6d0 \uc790\uaca9\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/a><\/li><li><a href=\"#h-z-2-unzulassige-verwendung-von-gutezeichen-und-qualitatskennzeichen\" data-level=\"3\">\uc81c2\ud638: \ud488\uc9c8 \ub9c8\ud06c \ubc0f \ud488\uc9c8 \uc778\uc99d\uc758 \ubd80\ub2f9\ud55c \uc0ac\uc6a9<\/a><\/li><li><a href=\"#h-z-3-unrichtige-behauptung-der-billigung-eines-verhaltenskodex\" data-level=\"3\">\uc81c3\ud638: \ud589\ub3d9 \uac15\ub839 \uc2b9\uc778\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/a><\/li><li><a href=\"#h-z-4-unrichtige-behauptung-einer-behordlichen-oder-privaten-genehmigung\" data-level=\"3\">\uc81c4\ud638: \uacf5\uacf5 \ub610\ub294 \ubbfc\uac04 \uc2b9\uc778\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/a><\/li><li><a href=\"#h-z-5-lockangebote-ohne-ausreichende-warenverfugbarkeit\" data-level=\"3\">\uc81c5\ud638: \ucda9\ubd84\ud55c \uc7ac\uace0 \uc5c6\uc774 \uc720\uc778 \ud310\ub9e4<\/a><\/li><li><a href=\"#h-z-6-bait-and-switch-methoden-zur-umlenkung-auf-andere-produkte\" data-level=\"3\">\uc81c6\ud638: \ub2e4\ub978 \uc81c\ud488\uc73c\ub85c \uc720\ub3c4\ud558\ub294 \ubbf8\ub07c \uc0c1\ud488 \ud310\ub9e4 \ubc29\uc2dd<\/a><\/li><li><a href=\"#h-z-7-vortauschung-einer-zeitlich-stark-begrenzten-verfugbarkeit\" data-level=\"3\">\uc81c7\ud638: \ub9e4\uc6b0 \uc81c\ud55c\ub41c \uae30\uac04 \ub3d9\uc548\uc758 \uac00\uc6a9\uc131 \uac00\uc7a5<\/a><\/li><li><a href=\"#h-z-8-irrefuhrende-sprachgestaltung-bei-nachvertraglichen-leistungen\" data-level=\"3\">\uc81c8\ud638: \uacc4\uc57d \ud6c4 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc5b8\uc5b4 \uc0ac\uc6a9<\/a><\/li><li><a href=\"#h-z-9-irrefuhrung-uber-die-rechtmassige-verkaufsmoglichkeit-eines-produkts\" data-level=\"3\">\uc81c9\ud638: \uc81c\ud488\uc758 \ud569\ubc95\uc801\uc778 \ud310\ub9e4 \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc624\ud574 \uc720\ubc1c<\/a><\/li><li><a href=\"#h-z-10-werbung-mit-gesetzlich-bestehenden-selbstverstandlichkeiten\" data-level=\"3\">\uacbd\uc7c1\ubc95\uc5d0\uc11c\uc758 \uc758\ubbf8<\/a><\/li><li><a href=\"#h-z-11-verdeckte-werbung-als-redaktioneller-inhalt\" data-level=\"3\">\uc81c1\ud638: \ud589\ub3d9 \uac15\ub839 \ud68c\uc6d0 \uc790\uaca9\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/a><\/li><li><a href=\"#h-z-11a-manipulierte-rankings-durch-bezahlte-platzierungen\" data-level=\"3\">\uc81c2\ud638: \ud488\uc9c8 \ub9c8\ud06c \ubc0f \ud488\uc9c8 \uc778\uc99d\uc758 \ubd80\ub2f9\ud55c \uc0ac\uc6a9<\/a><\/li><li><a href=\"#h-z-12-angstmachende-werbung-zur-beeinflussung-von-kaufentscheidungen\" data-level=\"3\">\uc81c3\ud638: \ud589\ub3d9 \uac15\ub839 \uc2b9\uc778\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/a><\/li><li><a href=\"#h-z-13-tauschung-uber-die-herkunft-eines-produkts\" data-level=\"3\">\uc81c4\ud638: \uc815\ubd80 \ub610\ub294 \ubbfc\uac04 \uc2b9\uc778\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/a><\/li><li><a href=\"#h-z-14-schneeballsysteme-zur-verkaufsforderung\" data-level=\"3\">\uc81c5\ud638: \ucda9\ubd84\ud55c \uc7ac\uace0 \uc5c6\uc774 \ubbf8\ub07c \uc0c1\ud488 \uc81c\uacf5<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-irrefuhrender-geschaftspraktik\" data-level=\"2\">\uc81c6\ud638: \ub2e4\ub978 \uc81c\ud488\uc73c\ub85c \uc720\ub3c4\ud558\uae30 \uc704\ud55c \ubbf8\ub07c \ud310\ub9e4(Bait and Switch) \ubc29\uc2dd<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">\ubcc0\ud638\uc0ac\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud55c \uadc0\ud558\uc758 \uc774\uc810<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrende-geschaftspraktiken-z-1-14\">\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589 \uc81c1-14\ud638<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589<\/strong>\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c <strong>\uc798\ubabb\ub41c \uc778\uc0c1<\/strong>\uc744 \uc8fc\uc5b4, \uc62c\ubc14\ub978 \uc815\ubcf4\uac00 \uc788\uc5c8\ub2e4\uba74 \ub0b4\ub9ac\uc9c0 \uc54a\uc558\uc744 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc0c1\uc5c5\uc801 \ud589\uc704\uc785\ub2c8\ub2e4. \uc774\ub294 \uba85\ubc31\ud55c \ud5c8\uc704 \uc9c4\uc220\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc911\uc694\ud55c \uc0c1\ud669\uc744 \uc740\ud3d0\ud558\uac70\ub098 \uacfc\uc7a5\ud558\uac70\ub098 \uc18c\ube44\uc790\uac00 \uc81c\uc548\uc744 \uc798\ubabb \uc774\ud574\ud558\ub3c4\ub85d \uc81c\uc2dc\ud558\ub294 \uad11\uace0\uc5d0\ub3c4 \ud574\ub2f9\ub429\ub2c8\ub2e4. \ud2b9\ud788 UWG(\ubd88\uacf5\uc815 \uacbd\uc7c1 \ubc29\uc9c0\ubc95)\ub294 \uc18c\uc704 <strong>\u201c\ube14\ub799\ub9ac\uc2a4\ud2b8\u201d<\/strong>\uc5d0 \ud574\ub2f9\ud558\ub294 \uacbd\uc6b0\uc5d0 \ub300\ud574 \ub9e4\uc6b0 \uc5c4\uaca9\ud569\ub2c8\ub2e4. UWG \ubd80\ub85d\uc5d0 \uba85\uc2dc\ub41c \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc740 <strong>\uc5b4\ub5a0\ud55c \uacbd\uc6b0\uc5d0\ub3c4 \ubd88\uacf5\uc815\ud55c \uac83\uc73c\ub85c \uac04\uc8fc<\/strong>\ub429\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uae30\ub9cc\ub2f9\ud588\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \ub300\ud55c \ucd94\uac00\uc801\uc778 \uc870\uc0ac\ub294 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud5c8\uc704 \ud488\uc9c8 \uc778\uc99d, \ubbf8\ub07c \uc0c1\ud488, \uc228\uaca8\uc9c4 \uad11\uace0, \uac89\ubcf4\uae30\uc5d0 \ubb34\ub8cc\uc778 \uc81c\uc548, \uc704\uc870\ub41c \ub9ac\ubdf0 \ub610\ub294 \uc81c\ud488\uc774 \ub9e4\uc6b0 \uc9e7\uc740 \uae30\uac04 \ub3d9\uc548\ub9cc \uc0ac\uc6a9 \uac00\ub2a5\ud558\ub2e4\uace0 \ud5c8\uc704 \uc8fc\uc7a5\ud558\ub294 \uac83 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.    <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc774 \ud5c8\uc704, \ubd88\ubd84\uba85\ud558\uac70\ub098 \uae30\ub9cc\uc801\uc778 \uc815\ubcf4\ub97c \ud1b5\ud574 \uace0\uac1d\uc744 \uc0c1\uc5c5\uc801 \uacb0\uc815\uc73c\ub85c \uc720\ub3c4\ud558\ub294 \uacbd\uc6b0 <strong>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589<\/strong>\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. <strong>UWG \ubd80\ub85d\uacfc \uad00\ub828\ub41c <\/strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc81c<\/strong><strong>2<\/strong> <strong>\uc870<\/strong> <strong>2<\/strong> <strong>\ud56d UWG<\/strong><\/a><strong>\uc5d0 \ub530\ub978 \ube14\ub799\ub9ac\uc2a4\ud2b8<\/strong>\uc5d0 \ud574\ub2f9\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \uc774\ub7ec\ud55c \ud589\uc704\uac00 \uc790\ub3d9\uc73c\ub85c \uae08\uc9c0\ub429\ub2c8\ub2e4. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken.webp\" alt=\"\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0ac\uc5c5 \uad00\ud589: \ubd88\uacf5\uc815\uac70\ub798\ubc95(UWG) \ub0b4 \ube14\ub799\ub9ac\uc2a4\ud2b8, \uac04\ub2e8\ud55c \uc124\uba85 \ubc0f \ubc95\uc801 \ubd84\ub958\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc77c\ud558\ub294 \uae30\uc5c5\uc740 \uace0\uac1d\uc744 \uc5bb\uc744 \uc218\ub294 \uc788\uc9c0\ub9cc, \uc2dc\uc7a5\uc758 \uc2e0\ub8b0\ub97c \uc783\uac8c \ub429\ub2c8\ub2e4.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-im-wettbewerbsrecht\">\uacbd\uc7c1\ubc95\uc0c1 \uc758\ubbf8<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\uc81c12\ud638<\/strong>: <strong>\uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc704\ud55c<\/strong> <strong>\uacf5\ud3ec \uc870\uc7a5 \uad11\uace0<\/strong>   <\/p>\n\n<p class=\"wp-block-paragraph\">\ubc95\uc740 \uc774\uc5d0 \ub300\ud574 \ud2b9\ud788 \uc5c4\uaca9\ud558\uac8c \ub300\uc751\ud569\ub2c8\ub2e4. UWG \ubd80\ub85d\uc758 <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/ANL1\/NOR40245462\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/ANL1\/NOR40245462\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;\ube14\ub799\ub9ac\uc2a4\ud2b8&#8221;<\/a>\uc5d0 \uaddc\uc815\ub41c \uc0ac\ub840\ub294 <strong>\uc790\ub3d9\uc73c\ub85c \ubd80\ub2f9\ud55c \uac83\uc73c\ub85c \uac04\uc8fc<\/strong>\ub429\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc5b4\ub5a0\ud55c \uacbd\uc6b0\uc5d0\ub3c4 \uc774\ub7ec\ud55c \uad00\ud589\uc744 \uc0ac\uc6a9\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ud53c\ud574\ub97c \uc785\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc2e4\uc81c\ub85c \ub204\uad70\uac00\uac00 \uae30\ub9cc\ub2f9\ud588\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \ud589\uc704\uac00 \uc874\uc7ac\ud55c\ub2e4\ub294 \uac83\ub9cc\uc73c\ub85c \ucda9\ubd84\ud569\ub2c8\ub2e4.    <\/p>\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uaddc\uc815\uc758 \uc77c\ubc18\uc801\uc778 \ubaa9\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uad11\uace0, \uc628\ub77c\uc778 \uc81c\uc548 \ub610\ub294 \uac00\uaca9 \ud504\ub85c\ubaa8\uc158 \ub4f1 <strong>\uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c\uc758 \uae30\ub9cc\uc73c\ub85c\ubd80\ud130 \ubcf4\ud638<\/strong><\/li>\n\n\n\n<li>\uae30\uc5c5 \uac04 <strong>\uacf5\uc815\ud55c \uacbd\uc7c1 \uc870\uac74 \ubcf4\uc7a5<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-1-unrichtige-behauptung-der-mitgliedschaft-in-einem-verhaltenskodex\"> \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0ac\uc5c5 \uad00\ud589 \uc81c1-14\ud638<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0ac\uc5c5 \uad00\ud589<\/strong>\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c <strong>\uc798\ubabb\ub41c \uc778\uc0c1<\/strong>\uc744 \uc8fc\uc5b4, \uc62c\ubc14\ub978 \uc815\ubcf4\uac00 \uc788\uc5c8\ub2e4\uba74 \ub0b4\ub9ac\uc9c0 \uc54a\uc558\uc744 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc0ac\uc5c5 \ud589\uc704\uc785\ub2c8\ub2e4. \uc774\ub294 \ub178\uace8\uc801\uc778 \ud5c8\uc704 \uc9c4\uc220\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc911\uc694\ud55c \uc0c1\ud669\uc744 \uc740\ud3d0\ud558\uac70\ub098 \uacfc\uc7a5\ud558\uac70\ub098 \uc18c\ube44\uc790\uac00 \uc81c\uc548\uc744 \uc624\ud574\ud558\ub3c4\ub85d \ud45c\ud604\ud558\ub294 \uad11\uace0\uc5d0\ub3c4 \ud574\ub2f9\ub429\ub2c8\ub2e4. \ubd88\uacf5\uc815\uac70\ub798\ubc95(UWG)\uc740 \uc18c\uc704 \u201c\ube14\ub799\ub9ac\uc2a4\ud2b8\u201d\uc5d0 \ud574\ub2f9\ud558\ub294 \uacbd\uc6b0\uc5d0 \ud2b9\ud788 \uc5c4\uaca9\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ud589\ub3d9 \uac15\ub839\uc740 \uae30\uc5c5\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \uc900\uc218\ud558\ub294 \uaddc\uce59 \ubaa8\uc74c\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 <strong>\ud488\uc9c8 \uc9c0\uce68, \uc724\ub9ac\uc801 \uae30\uc900 \ub610\ub294 \uc0b0\uc5c5\ubcc4 \uaddc\uc815<\/strong> \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc0ac\uc2e4\uacfc \ub2e4\ub974\uac8c \uadf8\ub7ec\ud55c \uc2dc\uc2a4\ud15c\uc758 \uc77c\ubd80\ub77c\uace0 \uc8fc\uc7a5\ud558\ub294 \uacbd\uc6b0, \uc774\ub294 <strong>\uc2e0\ub8b0\uc131\uacfc \uc2e0\ub8b0\uc131<\/strong>\uc5d0 \ub300\ud574 \uc758\ub3c4\uc801\uc73c\ub85c \uae30\ub9cc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790\uc5d0\uac8c \uc774\ub7ec\ud55c \uc9c4\uc220\uc740 \uc885\uc885 <strong>\ud488\uc9c8 \ubcf4\uc99d<\/strong>\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uae30\uc5c5\uc774 \uac80\uc99d\ub418\uc5c8\uac70\ub098 \ud2b9\ubcc4\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud55c\ub2e4\uace0 \uac00\uc815\ud569\ub2c8\ub2e4. \uae30\uc5c5\uac00\ub294 \uc774\ub7ec\ud55c \uae30\ub300\ub97c \uc774\uc6a9\ud558\uc9c0\ub9cc, \uadf8 \uadfc\uac70\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uc0c1\ud669\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uc0b0\uc5c5 \ud611\ud68c \ub610\ub294 \ud488\uc9c8 \uc2dc\uc2a4\ud15c\uc758 <strong>\ud68c\uc6d0 \uc790\uaca9 \uac00\uc7a5<\/strong><\/li>\n\n\n\n<li>\uc2e0\ub8b0\ub97c \uc5bb\uae30 \uc704\ud574 <strong>\uc874\uc7ac\ud558\uc9c0 \uc54a\ub294 \uc790\uc728 \uaddc\uc81c\uc5d0 \ub300\ud55c \uad11\uace0<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-2-unzulassige-verwendung-von-gutezeichen-und-qualitatskennzeichen\">\uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc5c5\uc744 \ud558\uba74 \uace0\uac1d\uc744 \uc5bb\uc744 \uc218\ub294 \uc788\uc9c0\ub9cc, \uc2dc\uc7a5\uc758 \uc2e0\ub8b0\ub97c \uc783\uac8c \ub429\ub2c8\ub2e4.<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\ud488\uc9c8 \ub9c8\ud06c \ubc0f \ud488\uc9c8 \uc778\uc99d<\/strong>\uc740 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488 \ub610\ub294 \uae30\uc5c5\uc774 \ud2b9\uc815 <strong>\uac1d\uad00\uc801\uc73c\ub85c \uac80\uc99d\ub41c \ud45c\uc900<\/strong>\uc744 \ucda9\uc871\ud55c\ub2e4\ub294 \uac83\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc740 \uc774\ub7ec\ud55c \ud45c\uc2dc\uc5d0 \ud2b9\ud788 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc81c2\ud638\ub294 <strong>\uc815\ub2f9\ud55c \uc2b9\uc778<\/strong> \uc5c6\uc774 \uadf8\ub7ec\ud55c \ud45c\uc2dc\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uae08\uc9c0\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc2e4\uc81c\ub85c \ud488\uc9c8 \uc778\uc99d\uc744 \ubc1b\uc740 \uacbd\uc6b0\uc5d0\ub9cc \uc774\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uadfc\uac70\uac00 \uc5c6\uc73c\uba74 <strong>\ud488\uc9c8\uacfc \uc548\uc804\uc5d0 \ub300\ud55c \uc798\ubabb\ub41c \uc778\uc0c1<\/strong>\uc774 \uc0dd\uae41\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ub2e8\uc21c\ud55c \uad11\uace0\uc640\uc758 \ucc28\uc774\uc810\uc740 \uacb0\uc815\uc801\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc790\uc2e0\uc758 \uc11c\ube44\uc2a4\ub97c \uc2a4\uc2a4\ub85c \uc124\uba85\ud560 \uc218 \uc788\uc9c0\ub9cc, \ud488\uc9c8 \uc778\uc99d\uc740 <strong>\uc81c3\uc790\uc5d0 \uc758\ud55c \ub3c5\ub9bd\uc801\uc778 \uac80\uc99d<\/strong>\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac80\uc99d\uc774 \uc5c6\uc73c\uba74 \uba85\ubc31\ud55c \uae30\ub9cc\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ud2b9\ud788 \ub2e4\uc74c\uacfc \uac19\uc740 \uacbd\uc6b0\uac00 \uc790\uc8fc \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uc6f9\uc0ac\uc774\ud2b8\ub098 \ud3ec\uc7a5 \ub4f1\uc5d0 <strong>\uc720\uba85\ud55c \uc778\uc99d \ub9c8\ud06c\ub97c \ubb34\ub2e8\uc73c\ub85c \uc0ac\uc6a9<\/strong>\ud558\ub294 \uacbd\uc6b0<\/li>\n\n\n\n<li>\uc2e4\uc81c \uc778\uc99d\uc11c\uc640 \uc720\uc0ac\ud558\uac8c \ubcf4\uc774\ub294 <strong>\uc778\uc99d \ub9c8\ud06c\ub97c \ubaa8\ubc29<\/strong>\ud558\ub294 \uacbd\uc6b0<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-3-unrichtige-behauptung-der-billigung-eines-verhaltenskodex\">\uc81c3\ud638: \ud589\ub3d9 \uac15\ub839 \uc2b9\uc778\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/h3>\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc740 <strong>\ud589\ub3d9 \uac15\ub839\uc5d0 \uc18d\ud55c\ub2e4<\/strong>\uace0 \uc8fc\uc7a5\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc774 \uac15\ub839\uc774 \ud2b9\uc815 \uae30\uad00\uc5d0 \uc758\ud574 <strong>\uacf5\uc2dd\uc801\uc73c\ub85c \uc2b9\uc778<\/strong>\ub418\uc5c8\ub2e4\uace0 \uc8fc\uc7a5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0\uc11c \uc81c3\ud638\uac00 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc0ac\uc2e4\uacfc \ub2e4\ub974\uac8c \uaddc\ubc94\uc774 <strong>\ub2f9\uad6d\uc774\ub098 \uacf5\uc778 \uae30\uad00\uc5d0 \uc758\ud574 \ud655\uc778<\/strong>\ub418\uc5c8\ub2e4\ub294 \uc8fc\uc7a5\uc740 \uae08\uc9c0\ub429\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uad11\uace0, \uc628\ub77c\uc778 \uc81c\uc548 \ub610\ub294 \uac00\uaca9 \ud504\ub85c\ubaa8\uc158 \ub4f1 <strong>\uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c\uc758 \uae30\ub9cc\uc73c\ub85c\ubd80\ud130 \ubcf4\ud638<\/strong>   <\/p>\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uacbd\uc6b0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uac15\ub839\uc5d0 \ub300\ud55c <strong>\uc815\ubd80 \ub610\ub294 \uacf5\uc2dd\uc801\uc778 \uc9c0\uc6d0\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc9c4\uc220<\/strong><\/li>\n\n\n\n<li>\ub354 \ub9ce\uc740 \uc2e0\ub8b0\uc131\uc744 \uac00\uc7a5\ud558\uae30 \uc704\ud574 <strong>\uc0ac\uc801 \uaddc\ubc94\uc758 \uc911\uc694\uc131\uc744 \uacfc\uc7a5<\/strong>\ud558\ub294 \ud589\uc704<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-4-unrichtige-behauptung-einer-behordlichen-oder-privaten-genehmigung\">Z 4: Unrichtige Behauptung einer beh\u00f6rdlichen oder privaten Genehmigung<\/h3>\n\n<p class=\"wp-block-paragraph\">\ub9ce\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub294 \ud2b9\uc815 <strong>\uc2b9\uc778, \ud5c8\uac00 \ub610\ub294 \uba74\ud5c8<\/strong>\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uadf8\ub7ec\ud55c \ud5c8\uac00\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uc5c6\uac70\ub098 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790\uc5d0\uac8c \uc774\ub7ec\ud55c \uc8fc\uc7a5\uc740 \uc885\uc885 <strong>\ud488\uc9c8 \ubcf4\uc99d<\/strong>\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uae30\uc5c5\uc774 \uac80\uc99d\ub418\uc5c8\uac70\ub098 \ud2b9\ubcc4\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud55c\ub2e4\uace0 \uac00\uc815\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uae30\ub300\ub97c \uc774\uc6a9\ud558\uc9c0\ub9cc, \uadf8 \uadfc\uac70\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">Die T\u00e4uschung kann auf verschiedene Weise erfolgen:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uc2e0\ub8b0\ub97c \uc5bb\uae30 \uc704\ud574 <strong>\uc874\uc7ac\ud558\uc9c0 \uc54a\ub294 \uc790\ubc1c\uc801 \uc57d\uc18d\uc744 \uad11\uace0<\/strong><\/li>\n\n\n\n<li><strong>Verschweigen von Auflagen oder Einschr\u00e4nkungen<\/strong>, obwohl diese f\u00fcr die Nutzung entscheidend sind<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Auch dann liegt ein Versto\u00df vor, wenn eine Genehmigung zwar existiert, aber <strong>wichtige Bedingungen nicht eingehalten werden<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-5-lockangebote-ohne-ausreichende-warenverfugbarkeit\">\uc81c5\ud638: \ucda9\ubd84\ud55c \uc7ac\uace0 \uc5c6\uc774 \uc720\uc778 \ud310\ub9e4<\/h3>\n\n<p class=\"wp-block-paragraph\">\ubbf8\ub07c \uc0c1\ud488\uc740 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \ub110\ub9ac \ud37c\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uc744 \uc720\uc778\ud558\uae30 \uc704\ud574 \ud2b9\ud788 <strong>\ub9e4\ub825\uc801\uc778 \uac00\uaca9<\/strong>\uc73c\ub85c \uc81c\ud488\uc744 \uad11\uace0\ud569\ub2c8\ub2e4. \uc81c\ud488\uc774 <strong>\ucda9\ubd84\ud55c \uc218\ub7c9\uc73c\ub85c \uc81c\uacf5\ub418\uc9c0 \uc54a\uc744 \uac83<\/strong>\uc774 \ucc98\uc74c\ubd80\ud130 \uba85\ud655\ud55c \uacbd\uc6b0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ubc95\uc740 \uae30\uc5c5\uac00\uac00 \uad11\uace0\ub41c \uc0c1\ud488\uc744 \uc2e4\uc81c\ub85c \uacf5\uae09\ud560 \uc218 \uc788\ub294\uc9c0 \ud604\uc2e4\uc801\uc73c\ub85c \ud3c9\uac00\ud558\ub3c4\ub85d \uc694\uad6c\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uace0\uac1d\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \uc0c1\uc810\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud558\ub294 <strong>\uac00\uc6a9\uc131\uc5d0 \ub300\ud55c \uc798\ubabb\ub41c \uc778\uc0c1<\/strong>\uc774 \uc0dd\uae41\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc5ec\uae30\uc11c \uc911\uc694\ud55c \uce21\uba74\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud2b9\ud788 \ub2e4\uc74c\uacfc \uac19\uc740 \uacbd\uc6b0\uac00 \uc790\uc8fc \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/strong><\/li>\n\n\n\n<li>\uc6f9\uc0ac\uc774\ud2b8\ub098 \ud3ec\uc7a5 \ub4f1\uc5d0 <strong>\uad8c\ud55c \uc5c6\uc774 \uc798 \uc54c\ub824\uc9c4 \uc778\uc99d \uc0ac\uc6a9<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eEin blo\u00dfer Hinweis wie \u201esolange der Vorrat reicht\u201c reicht oft nicht aus.\u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-6-bait-and-switch-methoden-zur-umlenkung-auf-andere-produkte\">\uc81c3\ud638: \ud589\ub3d9 \uac15\ub839 \uc2b9\uc778\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/h3>\n\n<p class=\"wp-block-paragraph\">Bei dieser Methode lockt ein Unternehmen Kunden gezielt mit einem <strong>besonders attraktiven Angebot<\/strong>, hat aber gar nicht die Absicht, dieses Produkt tats\u00e4chlich zu verkaufen. Stattdessen lenkt es den Kunden auf ein <strong>anderes, meist teureres Produkt<\/strong> um. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc774 \uacfc\uc815\uc740 \ucc98\uc74c\uc5d0\ub294 \uc77c\ubc18\uc801\uc778 \ud310\ub9e4 \uc81c\uc548\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc811\ucd09 \uc2dc \uad11\uace0\ub41c \uc81c\ud488\uc774 <strong>\uc0ac\uc6a9 \ubd88\uac00\ub2a5\ud558\uac70\ub098 \uc758\ub3c4\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ub2e4\ub978 \uacf3\uc73c\ub85c \ub3cc\ub9ac\uae30 \uc704\ud574 \ub098\uc058\uac8c \uc81c\uc2dc<\/strong>\ub41c\ub2e4\ub294 \uac83\uc774 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ubc95\uc740 \ubc14\ub85c \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uba85\uc2dc\uc801\uc73c\ub85c \uae08\uc9c0\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uc720\ud615\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uad11\uace0\ub41c \uc81c\ud488\uc758 <strong>\uc8fc\ubb38 \ub610\ub294 \ubc30\uc1a1 \uac70\ubd80<\/strong><\/li>\n\n\n\n<li>\uac15\ub839\uc5d0 \ub300\ud55c <strong>\uc815\ubd80 \ub610\ub294 \uacf5\uc2dd\uc801\uc778 \uc9c0\uc6d0\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc9c4\uc220<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\ub354 \ub9ce\uc740 \uc2e0\ub8b0\uc131\uc744 \uac00\uc7a5\ud558\uae30 \uc704\ud574 <strong>\ubbfc\uac04 \uaddc\uc815\uc758 \uc911\uc694\uc131 \uacfc\uc7a5<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-7-vortauschung-einer-zeitlich-stark-begrenzten-verfugbarkeit\">\uc81c4\ud638: \uc815\ubd80 \ub610\ub294 \ubbfc\uac04 \uc2b9\uc778\uc5d0 \ub300\ud55c \ud5c8\uc704 \uc8fc\uc7a5<\/h3>\n\n<p class=\"wp-block-paragraph\">\ub9ce\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub294 \ud2b9\uc815 <strong>\uc2b9\uc778, \ud5c8\uac00 \ub610\ub294 \uba74\ud5c8<\/strong>\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uadf8\ub7ec\ud55c \ud5c8\uac00\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uc5c6\uac70\ub098 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0, \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0ac\uc5c5 \uad00\ud589\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790\ub4e4\uc740 \uc81c\uc548\uc744 \ub193\uce58\uc9c0 \uc54a\uae30 \uc704\ud574 <strong>\uc989\uc2dc \ud589\ub3d9\ud574\uc57c \ud55c\ub2e4<\/strong>\ub294 \uc778\uc0c1\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uac00\uaca9\uc744 \ube44\uad50\ud558\uac70\ub098 \uacb0\uc815\uc744 \uc2e0\uc911\ud558\uac8c \uace0\ub824\ud560 \uc2dc\uac04\uc774 \ubd80\uc871\ud574\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774\ub7ec\ud55c \uc555\ubc15 \uc0c1\ud669\uc740 \ubd88\uacf5\uc815\ud55c \uac83\uc73c\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc804\ud615\uc801\uc778 \uc608\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Unzutreffende Hinweise wie nur heute oder nur noch wenige St\u00fccke verf\u00fcgbar<\/strong><\/li>\n\n\n\n<li><strong>Wiederholte Verl\u00e4ngerung angeblich einmaliger Aktionen<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Entscheidend ist, ob die Aussage tats\u00e4chlich der Realit\u00e4t entspricht. Wird die Knappheit nur vorget\u00e4uscht, liegt eine klare Irref\u00fchrung vor. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-8-irrefuhrende-sprachgestaltung-bei-nachvertraglichen-leistungen\">Z 8: Irref\u00fchrende Sprachgestaltung bei nachvertraglichen Leistungen<\/h3>\n\n<p class=\"wp-block-paragraph\">\uc5b8\uc5b4 \ub610\ud55c \uae30\ub9cc\uc5d0 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c8\ud638\ub294 \uae30\uc5c5\uc774 \uacc4\uc57d \uccb4\uacb0 \ud6c4 \uc11c\ube44\uc2a4\ub97c <strong>\ub2e4\ub978 \uc5b8\uc5b4\ub85c \uc81c\uacf5<\/strong>\ud558\uba74\uc11c \uc774\ub97c \uc0ac\uc804\uc5d0 \uba85\ud655\ud788 \uacf5\uac1c\ud558\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c\ubd80\ud130 \uc18c\ube44\uc790\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">Vor Vertragsabschluss kommuniziert das Unternehmen oft bewusst in einer language, die der Kunde <strong>vollst\u00e4ndig versteht<\/strong>. Dadurch entsteht Vertrauen und der Kunde trifft seine Entscheidung auf dieser Grundlage. Wird die Leistung sp\u00e4ter in einer anderen Sprache erbracht, kann das zu <strong>erheblichen Nachteilen<\/strong> f\u00fchren.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc9d1\uc911\uc801\uc778 \uad11\uace0\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ubd88\ucda9\ubd84\ud55c \uc7ac\uace0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Serviceleistungen oder Support nur in einer anderen Sprache verf\u00fcgbar<\/strong><\/li>\n\n\n\n<li><strong>Fehlender klarer Hinweis vor Vertragsabschluss<\/strong> auf diese Einschr\u00e4nkung<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">F\u00fcr Verbraucher bedeutet das: Sie k\u00f6nnen ihre Rechte oder Leistungen unter Umst\u00e4nden <strong>nicht richtig wahrnehmen<\/strong>, weil die Kommunikation erschwert wird. Genau deshalb verlangt das Gesetz hier vollst\u00e4ndige Transparenz. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-9-irrefuhrung-uber-die-rechtmassige-verkaufsmoglichkeit-eines-produkts\">\uc81c9\ud638: \uc81c\ud488\uc758 \ud569\ubc95\uc801\uc778 \ud310\ub9e4 \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc624\ud574 \uc720\ubc1c<\/h3>\n\n<p class=\"wp-block-paragraph\">\uc774 \uacfc\uc815\uc740 \ucc98\uc74c\uc5d0\ub294 \uc77c\ubc18\uc801\uc778 \ud310\ub9e4 \uc81c\uc548\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc811\ucd09 \uc2dc\uc810\uc5d0 \uad11\uace0\ub41c \uc81c\ud488\uc774 <strong>\uc0ac\uc6a9 \ubd88\uac00\ub2a5\ud558\uac70\ub098 \ub098\uc058\uac8c \ubb18\uc0ac\ub418\uc5b4<\/strong> \uad00\uc2ec\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \ub2e4\ub978 \uacf3\uc73c\ub85c \ub3cc\ub9ac\ub824\ub294 \uc758\ub3c4\uac00 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ubc14\ub85c \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ubc95\uc740 \uba85\uc2dc\uc801\uc73c\ub85c \uae08\uc9c0\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">F\u00fcr Verbraucher ist das besonders relevant, weil sie davon ausgehen, dass angebotene Produkte <strong>den gesetzlichen Anforderungen entsprechen<\/strong>. Fehlt diese Grundlage, kann das nicht nur zu Fehlk\u00e4ufen f\u00fchren, sondern auch <strong>rechtliche oder sicherheitsrelevante Risiken<\/strong> nach sich ziehen. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uacbd\uc6b0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uc6d0\ub798 \uc81c\uc548\uc774 \uc6b0\uc120\uc774\uc5c8\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 <strong>\ub300\uccb4 \uc81c\ud488\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \ucd94\ucc9c<\/strong><\/li>\n\n\n\n<li>\uacb0\uc815\uc801\uc778 \uac83\uc740 \uc758\ub3c4\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc6d0\ub798 \uc81c\uc548\uc744 <strong>\ubbf8\ub07c<\/strong>\ub85c\ub9cc \uc0ac\uc6a9\ud558\uc5ec \ub2e4\ub978 \uc81c\ud488\uc758 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Entscheidend ist der Gesamteindruck: Schon das blo\u00dfe Anbieten kann den Eindruck vermitteln, dass der Verkauf <strong>rechtlich erlaubt<\/strong> ist.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-10-werbung-mit-gesetzlich-bestehenden-selbstverstandlichkeiten\">Z 10: Werbung mit gesetzlich bestehenden Selbstverst\u00e4ndlichkeiten<\/h3>\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc740 \uc774\uc810\uc744 \uad11\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc <strong>\ub2f9\uc5f0\ud55c \uac83\uc744 \ud2b9\ubcc4\ud55c \uc11c\ube44\uc2a4\ub85c \uc81c\uc2dc<\/strong>\ud558\ub294 \uacbd\uc6b0 \ubb38\uc81c\uac00 \ub429\ub2c8\ub2e4. \uc774\ub294 \uc774\ubbf8 \ubc95\uc801\uc73c\ub85c \uaddc\uc815\ub418\uc5b4 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9d0\uc785\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">Viele Verbraucher erkennen nicht sofort, ob ein Vorteil tats\u00e4chlich <strong>zus\u00e4tzlich<\/strong> ist oder ohnehin besteht. Genau das nutzt solche Werbung aus. Sie vermittelt ein besseres Angebot, obwohl in Wirklichkeit nur das <strong>gesetzliche Mindestniveau<\/strong> eingehalten wird.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc804\ud615\uc801\uc778 \uc608\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Hervorhebung von Gew\u00e4hrleistungsrechten<\/strong> als besonderes Service<\/li>\n\n\n\n<li><strong>Darstellung gesetzlicher Pflichten<\/strong> als freiwillige Zusatzleistung<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\uacb0\uc815\uc801\uc778 \uac83\uc740 \ud574\ub2f9 \uc8fc\uc7a5\uc774 \uc2e4\uc81c\ub85c \ud604\uc2e4\uacfc \uc77c\uce58\ud558\ub294\uc9c0 \uc5ec\ubd80\uc785\ub2c8\ub2e4. \ud76c\uc18c\uc131\uc774 \uac00\uc7a5\ub41c \uac83\uc774\ub77c\uba74 \uba85\ubc31\ud55c \uc624\ud574 \uc720\ubc1c\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-11-verdeckte-werbung-als-redaktioneller-inhalt\">Z 11: Verdeckte Werbung als redaktioneller Inhalt<\/h3>\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ub294 \uad11\uace0\ub85c \uc778\uc2dd\ub420 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc81c11\ud638\ub294 \ud310\ub9e4 \ucd09\uc9c4\uc744 <strong>\uac89\ubcf4\uae30\uc5d0 \uc911\ub9bd\uc801\uc778 \ud3b8\uc9d1 \ucf58\ud150\uce20<\/strong>\ub85c \uacf5\uac1c \uc5c6\uc774 \uc81c\uc2dc\ud558\ub294 \uac83\uc744 \uae08\uc9c0\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ubaa8\ub4e0 \uc81c\ud488\uc774 \uc544\ubb34\ub7f0 \ubb38\uc81c \uc5c6\uc774 \ud310\ub9e4\ub420 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc77c\ubd80 \uc0c1\ud488\uc740 <strong>\uc2b9\uc778, \ud45c\uc2dc \ub610\ub294 \uc815\ubd80 \ud5c8\uac00<\/strong>\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uc804\uc81c \uc870\uac74\uc774 \uc5c6\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc81c\ud488\uc774 \ud569\ubc95\uc801\uc73c\ub85c \ud310\ub9e4\ub420 \uc218 \uc788\ub2e4\ub294 \uc778\uc0c1\uc744 \uc8fc\ub294 \uacbd\uc6b0, \uba85\ubc31\ud55c \uc624\ud574 \uc720\ubc1c\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uc0c1\ud669\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bezahlte Artikel oder Beitr\u00e4ge ohne klare Kennzeichnung als Werbung<\/strong><\/li>\n\n\n\n<li><strong>\uc81c\ud488 \ubc30\uce58 \ub610\ub294 \ucd94\ucc9c<\/strong>\uc774 \uad11\uace0\ub85c \uc778\uc2dd\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\ud544\uc694\ud55c \uac80\uc99d \ub9c8\ud06c \uc5c6\uc774 <strong>\uc2b9\uc778\ub418\uc9c0 \uc54a\uc740 \uc81c\ud488 \ud310\ub9e4<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-11a-manipulierte-rankings-durch-bezahlte-platzierungen\">Z 11a: Manipulierte Rankings durch bezahlte Platzierungen<\/h3>\n\n<p class=\"wp-block-paragraph\">Im Online-Handel spielen <strong>Suchergebnisse und Rankings<\/strong> eine zentrale Rolle. Viele Verbraucher verlassen sich darauf, dass die angezeigten Produkte nach <strong>Relevancy oder Qualit\u00e4t<\/strong> sortiert sind. Z 11a greift ein, wenn Unternehmen diese Reihenfolge durch <strong>bezahlte Platzierungen beeinflussen<\/strong>, ohne dies offenzulegen.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ubb38\uc81c\ub294 \ud45c\uc2dc\uac00 \uc5c6\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uc81c\ud488\uc774 <strong>\ube44\uc6a9\uc744 \uc9c0\ubd88\ud588\uae30 \ub54c\ubb38\uc5d0<\/strong> \ub354 \uc704\uc5d0 \ub098\ud0c0\ub09c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc885\uc885 \uc778\uc2dd\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc778\uae30\ub3c4\ub098 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc798\ubabb\ub41c \uc778\uc0c1\uc774 \uc0dd\uae41\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uacbd\uc6b0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\ud2b9\ubcc4 \uc11c\ube44\uc2a4\ucc98\ub7fc <strong>\ubcf4\uc99d \uad8c\ub9ac \uac15\uc870<\/strong><\/li>\n\n\n\n<li>\uc790\ubc1c\uc801\uc778 \ucd94\uac00 \uc11c\ube44\uc2a4\ucc98\ub7fc <strong>\ubc95\uc801 \uc758\ubb34 \uc81c\uc2dc<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Transparenz ist hier entscheidend. Verbraucher m\u00fcssen klar sehen k\u00f6nnen, ob ein Ranking <strong>objektiv oder bezahlt<\/strong> zustande kommt. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-12-angstmachende-werbung-zur-beeinflussung-von-kaufentscheidungen\">\uc81c12\ud638: \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc704\ud55c \uacf5\ud3ec \uc870\uc7a5 \uad11\uace0<\/h3>\n\n<p class=\"wp-block-paragraph\">\uacf5\ud3ec\ub294 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac15\ub825\ud55c \uc218\ub2e8\uc785\ub2c8\ub2e4. \uc81c12\ud638\ub294 \ud310\ub9e4\ub97c \ub298\ub9ac\uae30 \uc704\ud574 <strong>\uc548\uc804, \uac74\uac15 \ub610\ub294 \uac00\uc871\uc5d0 \ub300\ud55c \uadfc\uac70 \uc5c6\ub294 \uc704\ud5d8<\/strong>\uc744 \uad11\uace0\ud558\ub294 \uac83\uc744 \uae08\uc9c0\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc740 \uc2e4\uc81c \uc704\ud5d8\uc744 \uc9c0\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 <strong>\uacfc\uc7a5\ub418\uac70\ub098 \ud5c8\uc704\uc758 \uc704\ud5d8\uc744 \uc81c\uc2dc<\/strong>\ud558\uc5ec \uc555\ub825\uc744 \uac00\ud558\ub294 \uac83\uc740 \ubd80\ub2f9\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uacf5\ud3ec \ub54c\ubb38\uc5d0 \ud589\ub3d9\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uac1d\uad00\uc801\uc778 \uc815\ubcf4\uc5d0 \uadfc\uac70\ud558\uc5ec \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc804\ud615\uc801\uc778 \uc608\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uc81c\ud488\uc774 \uc5c6\uc73c\uba74 \ubc1c\uc0dd\ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 <strong>\uc704\ud5d8\uc758 \uacfc\uc7a5\ub41c \ubb18\uc0ac<\/strong><\/li>\n\n\n\n<li>\ud604\uc2e4\uacfc \uc77c\uce58\ud558\uc9c0 \uc54a\ub294 <strong>\uadf9\uc801\uc778 \uc2dc\ub098\ub9ac\uc624<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Entscheidend ist, ob die behauptete Gefahr <strong>tats\u00e4chlich besteht und sachlich belegt werden kann<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-13-tauschung-uber-die-herkunft-eines-produkts\">Z 13: T\u00e4uschung \u00fcber die Herkunft eines Produkts<\/h3>\n\n<p class=\"wp-block-paragraph\">\uc81c\ud488\uc758 \uc6d0\uc0b0\uc9c0\ub294 \uc885\uc885 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ub9ce\uc740 \uc18c\ube44\uc790\ub294 \ud2b9\uc815 \uad6d\uac00\ub098 \uc81c\uc870\uc5c5\uccb4\ub97c <strong>\ud488\uc9c8, \uc804\ud1b5 \ub610\ub294 \ud2b9\ubcc4\ud55c \ud2b9\uc131<\/strong>\uacfc \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc81c13\ud638\ub294 \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uae30\ub300\ub97c \uc758\ub3c4\uc801\uc73c\ub85c \uc545\uc6a9\ud558\ub294 \uac83\uc744 \ubc29\uc9c0\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc81c\ud488\uc774 <strong>\ud2b9\uc815 \uc81c\uc870\uc5c5\uccb4 \ub610\ub294 \ud2b9\uc815 \uc9c0\uc5ed<\/strong>\uc5d0\uc11c \uc628 \uac83\ucc98\ub7fc \ubcf4\uc774\ub3c4\ub85d \uad11\uace0\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uae30\ub9cc\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc885\uc885 \ub514\uc790\uc778, \uc774\ub984 \ub610\ub294 \ud3ec\uc7a5\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uc0c1\ud669\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Nachahmung bekannter Produkte oder Markenauftritte<\/strong><\/li>\n\n\n\n<li><strong>\uc81c11a\ud638: \uc720\ub8cc \ubc30\uce58\ub85c \uc778\ud55c \uc21c\uc704 \uc870\uc791<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Wichtig ist der Gesamteindruck. Entscheidend ist, ob ein durchschnittlicher Verbraucher glaubt, das Produkt habe eine <strong>bestimmte Herkunft<\/strong>, die tats\u00e4chlich nicht vorliegt. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-14-schneeballsysteme-zur-verkaufsforderung\">\uc81c14\ud638: \ud310\ub9e4 \ucd09\uc9c4\uc744 \uc704\ud55c \ud53c\ub77c\ubbf8\ub4dc \ubc29\uc2dd<\/h3>\n\n<p class=\"wp-block-paragraph\">\ubb38\uc81c\ub294 \uc548\ub0b4 \ubd80\uc871\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uc81c\ud488\uc774 <strong>\ube44\uc6a9\uc744 \uc9c0\ubd88\ud588\uae30 \ub54c\ubb38\uc5d0<\/strong> \ub354 \ub192\uc740 \uc21c\uc704\uc5d0 \ub098\ud0c0\ub09c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc885\uc885 \uc778\uc2dd\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc778\uae30 \ub610\ub294 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc798\ubabb\ub41c \uc778\uc0c1\uc774 \uc0dd\uae41\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uacbd\uc81c\uc801 \uc131\uacf5\uc740 \uc81c\ud488 \ud310\ub9e4\uc5d0 \ub2ec\ub824 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc8fc\ub85c <strong>\uc0c8\ub85c\uc6b4 \ucc38\uac00\uc790\uac00 \uacc4\uc18d\ud574\uc11c \uc720\uc785<\/strong>\ub418\ub294 \uac83\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ucd08\uae30 \ucc38\uac00\uc790\ub4e4\uc774 \uc8fc\ub85c \uc774\ub4dd\uc744 \uc5bb\ub294 \ubc18\uba74, \ub098\uc911 \ucc38\uac00\uc790\ub4e4\uc740 \uc885\uc885 \uc190\uc2e4\uc744 \uc785\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc0ac\uc6a9\uc790\uac00 \uc778\uc2dd\ud560 \uc218 \uc5c6\ub294 <strong>\uc21c\uc704\uc5d0 \ub300\ud55c \uc740\ubc00\ud55c \uc601\ud5a5<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">\uc804\ud615\uc801\uc778 \ud2b9\uc9d5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc81c12\ud638: \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc704\ud55c \uacf5\ud3ec \uc870\uc7a5 \uad11\uace0<\/strong><\/li>\n\n\n\n<li><strong>Produkte oder Leistungen spielen nur eine untergeordnete Rolle<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c\uc740 \uc0c8\ub85c\uc6b4 \ucc38\uac00\uc790\uac00 \ub354 \uc774\uc0c1 \uc720\uc785\ub418\uc9c0 \uc54a\uc73c\uba74 \ud544\uc5f0\uc801\uc73c\ub85c \ubd95\uad34\ub429\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ub54c\ubb38\uc5d0 \ubc95\uc740 \uc774\ub7ec\ud55c \ud615\ud0dc\uc758 \ud310\ub9e4 \ucd09\uc9c4\uc744 \uc804\uba74\uc801\uc73c\ub85c \uae08\uc9c0\ud569\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-irrefuhrender-geschaftspraktik\">\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc758 \ubc95\uc801 \uacb0\uacfc<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589<\/strong>\uc744 \uc800\uc9c0\ub974\ub294 \uc790\ub294 \uc774\ubbf8\uc9c0 \uc190\uc0c1\ubfd0\ub9cc \uc544\ub2c8\ub77c UWG\uc5d0 \uba85\uc2dc\ub41c \uad6c\uccb4\uc801\uc778 \ubc95\uc801 \uacb0\uacfc\ub97c \uac10\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \ud2b9\ud788 <strong>\ube14\ub799\ub9ac\uc2a4\ud2b8<\/strong>\ub294 \uc5c4\uaca9\ud558\uac8c \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uba85\uc2dc\ub41c \uad00\ud589\uc740 <strong>\uc81c<\/strong><strong>2<\/strong> <strong>\uc870<\/strong> <strong>2<\/strong> <strong>\ud56d UWG<\/strong>\uc5d0 \ub530\ub77c \uc5b4\ub5a0\ud55c \uacbd\uc6b0\uc5d0\ub3c4 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uac83\uc73c\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uad11\uace0\uac00 \u201c\uadf8\ub7f4 \uc758\ub3c4\uac00 \uc544\ub2c8\uc5c8\ub2e4\u201d\uace0 \uc815\ub2f9\ud654\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.   <\/p>\n\n<p class=\"wp-block-paragraph\">Die wichtigste Rechtsfolge ist der <strong>Unterlassungsanspruch<\/strong> nach <strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 14 UWG<\/a><\/strong>. Betroffene Mitbewerber und bestimmte Einrichtungen k\u00f6nnen verlangen, dass die unlautere Werbung oder Verkaufsmethode beendet wird. Bei irref\u00fchrenden Gesch\u00e4ftspraktiken nach \u00a7 2 UWG kann der Unterlassungsanspruch unter anderem auch vom <strong>Verein f\u00fcr Konsumenteninformation<\/strong> geltend gemacht werden.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc774 \uc678\uc5d0\ub3c4 <strong>\uc190\ud574\ubc30\uc0c1<\/strong>\uc774 \uace0\ub824\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Unternehmer, die durch einen Versto\u00df gegen das UWG gesch\u00e4digt werden, k\u00f6nnen nach <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc81c<\/strong><strong>16<\/strong> <strong>\uc870 UWG<\/strong><\/a> Schadenersatz und unter bestimmten Voraussetzungen auch den <strong>entgangenen Gewinn<\/strong> verlangen. \uc18c\ube44\uc790\uc758 \uacbd\uc6b0, \ubd88\uacf5\uc815\ud55c \uc0c1\uc5c5\uc801 \uad00\ud589\uc73c\ub85c \uc778\ud574 \ud3c9\uc18c\uc5d0\ub294 \ub0b4\ub9ac\uc9c0 \uc54a\uc558\uc744 \uacb0\uc815\uc744 \ub0b4\ub9ac\uac8c \ub41c \uacbd\uc6b0 \uc801\uadf9\uc801 \uc190\ud574\uc5d0 \ub300\ud55c \ubc30\uc0c1\uc774 \uace0\ub824\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ub530\ub77c\uc11c \uc77c\ubc18\uc801\uc778 \ubc95\uc801 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc911\uc9c0:<\/strong> \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uad11\uace0 \ub610\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc740 \uc911\ub2e8\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uacbd\uc81c\uc801 \uc131\uacf5\uc740 \uc81c\ud488 \ud310\ub9e4\uc5d0 \ub2ec\ub824 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\uacc4\uc18d\ud574\uc11c \uc0c8\ub85c\uc6b4 \ucc38\uac00\uc790\uac00 \uc720\uc785\ub418\ub294<\/strong> \uac83\uc5d0 \uc8fc\ub85c \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc8fc\ub85c \ucd08\uae30 \ucc38\uac00\uc790\ub4e4\uc774 \uc774\ub4dd\uc744 \uc5bb\ub294 \ubc18\uba74, \ub098\uc911 \ucc38\uac00\uc790\ub4e4\uc740 \uc885\uc885 \uc190\uc2e4\uc744 \uc785\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc190\ud574\ubc30\uc0c1:<\/strong> \uc704\ubc18\uc73c\ub85c \uc778\ud574 \uc190\ud574\ub97c \uc785\uc740 \uc790\ub294 \ubc30\uc0c1 \uccad\uad6c\ub97c \uac80\ud1a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790\uc5d0\uac8c\ub294 \uc774 \uc2dc\uc2a4\ud15c\uc774 <strong>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc0ac\uc5c5 \ubaa8\ub378<\/strong>\ub85c \uc81c\uc2dc\ub418\uae30 \ub54c\ubb38\uc5d0 \uc704\ud5d8\uc744 \uc778\uc2dd\ud558\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uae30\ubc18\uc774 \ubd80\uc871\ud569\ub2c8\ub2e4.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">\ubcc0\ud638\uc0ac\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud55c \uadc0\ud558\uc758 \uc774\uc810<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589<\/strong>\uc740 \uc5b8\ub73b \ubcf4\uae30\uc5d0 \ubb34\ud574\ud574 \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud488\uc9c8 \uc778\uc99d, \ud560\uc778, \u201c\uc624\ub298\ub9cc\u201d\uc774\ub77c\ub294 \ubb38\uad6c \ub610\ub294 \ud2b9\ud788 \uae0d\uc815\uc801\uc778 \uace0\uac1d \ub9ac\ubdf0 \ub4f1\uc774 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubc95\uc801\uc73c\ub85c\ub294 <strong>UWG<\/strong>\uc5d0 \ub300\ud55c \uba85\ubc31\ud55c \uc704\ubc18\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud638\uc0ac\ub294 \uad11\uace0\uac00 \uc5ec\uc804\ud788 \ud5c8\uc6a9\ub418\ub294\uc9c0 \uc544\ub2c8\uba74 \uc774\ubbf8 <strong>\ube14\ub799\ub9ac\uc2a4\ud2b8<\/strong>\uc5d0 \ud574\ub2f9\ud558\ub294\uc9c0 \uac80\ud1a0\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc774\ub7ec\ud55c \uacbd\uc6b0\ub294 \ubc95\uc774 <strong>\ucd94\uac00\uc801\uc778 \uace0\ub824 \uc5c6\uc774<\/strong> \ubd88\uacf5\uc815\ud55c \uac83\uc73c\ub85c \ubd84\ub958\ud558\uae30 \ub54c\ubb38\uc5d0 \ubbfc\uac10\ud569\ub2c8\ub2e4.   <\/p>\n\n<p class=\"wp-block-paragraph\">Anwaltliche Unterst\u00fctzung hilft Ihnen dabei, <strong>Risiken fr\u00fch zu erkennen<\/strong>, Anspr\u00fcche richtig einzuordnen und die n\u00e4chsten Schritte rechtssicher zu setzen.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc548\uc804\ud55c \ubc95\uc801 \ud3c9\uac00:<\/strong> \ud2b9\uc815 \uad11\uace0, \ud3c9\uac00, \uac00\uaca9 \uc815\ubcf4 \ub610\ub294 \ud310\ub9e4 \ubc29\uc2dd\uc774 UWG\ub97c \uc704\ubc18\ud558\ub294\uc9c0 \uc5ec\ubd80\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1 \uc704\ubc18\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc804\ub7b5:<\/strong> \uc911\uc9c0, \uc81c\uac70 \ub610\ub294 \uc190\ud574\ubc30\uc0c1\uc744 \ubaa9\ud45c\ub85c \uac80\ud1a0\ud558\uace0 \uc9d1\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc790\uccb4 \uc2e4\uc218\ub85c\ubd80\ud130 \ubcf4\ud638:<\/strong> \uae30\uc5c5\uc740 \ubc95\uc801\uc73c\ub85c \uc548\uc804\ud55c \uad11\uace0\ub97c \ud1b5\ud574 \uac12\ube44\uc2fc \uacbd\uace0, \uc18c\uc1a1 \ubc0f \uc774\ubbf8\uc9c0 \uc190\uc0c1\uc744 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSo sichern Sie Ihre Rechte effektiv und vermeiden rechtliche Risiken von Anfang an.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/ko\\\/%ea%b2%bd%ec%9f%81%eb%b2%95\\\/%eb%b6%88%ea%b3%b5%ec%a0%95-%ec%98%81%ec%97%85%ed%96%89%ec%9c%84-%eb%b8%94%eb%9e%99%eb%a6%ac%ec%8a%a4%ed%8a%b8\\\/%ec%98%a4%ed%95%b4%ec%9d%98-%ec%86%8c%ec%a7%80%ea%b0%80-%ec%9e%88%eb%8a%94-%ec%82%ac%ec%97%85-%ea%b4%80%ed%96%89-%ec%a0%9c1-14%ed%98%b8\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\uc624\\ud574\\uc758 \\uc18c\\uc9c0\\uac00 \\uc788\\ub294 \\uc0c1\\uc5c5\\uc801 \\uad00\\ud589\\uc774\\ub780 \\ubb34\\uc5c7\\uc785\\ub2c8\\uae4c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\uc624\\ud574\\uc758 \\uc18c\\uc9c0\\uac00 \\uc788\\ub294 \\uc0c1\\uc5c5\\uc801 \\uad00\\ud589\\uc740 \\uae30\\uc5c5\\uc774 \\uace0\\uac1d\\uc5d0\\uac8c \\uc798\\ubabb\\ub41c \\uc778\\uc0c1\\uc744 \\uc8fc\\ub294 \\ud589\\uc704\\uc785\\ub2c8\\ub2e4. \\uc774\\ub294 \\ud5c8\\uc704 \\uc815\\ubcf4, \\uc228\\uaca8\\uc9c4 \\uad11\\uace0, \\uc778\\uc704\\uc801\\uc778 \\uc2dc\\uac04 \\uc555\\ubc15 \\ub610\\ub294 \\ubd88\\ubd84\\uba85\\ud55c \\uc815\\ubcf4\\ub97c \\ud1b5\\ud574 \\ubc1c\\uc0dd\\ud560 \\uc218 \\uc788\\uc2b5\\ub2c8\\ub2e4. \"}},{\"@type\":\"Question\",\"name\":\"\\ubd80\\uc815\\uacbd\\uc7c1\\ubc29\\uc9c0\\ubc95\\uc758 \\ube14\\ub799\\ub9ac\\uc2a4\\ud2b8\\ub294 \\ubb34\\uc5c7\\uc744 \\uc758\\ubbf8\\ud569\\ub2c8\\uae4c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\ube14\\ub799\\ub9ac\\uc2a4\\ud2b8\\ub294 UWG \\ubd80\\ub85d\\uc5d0 \\uba85\\uc2dc\\ub41c \\ud2b9\\ud788 \\ubd88\\uacf5\\uc815\\ud55c \\uc0c1\\uc5c5\\uc801 \\uad00\\ud589\\uc758 \\ubaa9\\ub85d\\uc785\\ub2c8\\ub2e4. \\uc774\\ub7ec\\ud55c \\uad00\\ud589\\uc740 \\uace0\\uac1d\\uc774 \\uc2e4\\uc81c\\ub85c \\uae30\\ub9cc\\ub2f9\\ud588\\ub294\\uc9c0 \\uc5ec\\ubd80\\ub97c \\ucd94\\uac00\\ub85c \\ud655\\uc778\\ud560 \\ud544\\uc694 \\uc5c6\\uc774 \\ud56d\\uc0c1 \\uae08\\uc9c0\\ub429\\ub2c8\\ub2e4. \"}},{\"@type\":\"Question\",\"name\":\"\\uc624\\ud574\\uc758 \\uc18c\\uc9c0\\uac00 \\uc788\\ub294 \\uad11\\uace0\\ub9cc\\uc73c\\ub85c\\ub3c4 \\uc704\\ubc18\\uc774 \\ub420 \\uc218 \\uc788\\uc2b5\\ub2c8\\uae4c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\ub124, \\ub9ce\\uc740 \\uacbd\\uc6b0 \\uad11\\uace0 \\uc790\\uccb4\\ub9cc\\uc73c\\ub85c\\ub3c4 \\ubb38\\uc81c\\uac00 \\ub420 \\uc218 \\uc788\\uc2b5\\ub2c8\\ub2e4. \\uc911\\uc694\\ud55c \\uac83\\uc740 \\uc77c\\ubc18\\uc801\\uc778 \\uace0\\uac1d\\uc774 \\uc5b4\\ub5a4 \\uc778\\uc0c1\\uc744 \\ubc1b\\ub294\\uc9c0, \\uadf8\\ub9ac\\uace0 \\uadf8 \\uc778\\uc0c1\\uc774 \\uc798\\ubabb\\ub418\\uc5c8\\uac70\\ub098 \\ubd88\\ubd84\\uba85\\ud55c\\uc9c0 \\uc5ec\\ubd80\\uc785\\ub2c8\\ub2e4.  \"}},{\"@type\":\"Question\",\"name\":\"\\ubbf8\\ub07c \\uc0c1\\ud488\\uc740 \\ud56d\\uc0c1 \\uae08\\uc9c0\\ub429\\ub2c8\\uae4c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\ubbf8\\ub07c \\uc0c1\\ud488\\uc740 \\ud2b9\\ud788 \\uae30\\uc5c5\\uc774 \\uc81c\\ud488\\uc744 \\ucda9\\ubd84\\ud788 \\ud655\\ubcf4\\ud558\\uc9c0 \\uc54a\\uace0 \\uad11\\uace0\\ud558\\uac70\\ub098, \\uace0\\uac1d\\uc744 \\uc758\\ub3c4\\uc801\\uc73c\\ub85c \\ub2e4\\ub978 \\uc81c\\ud488\\uc73c\\ub85c \\uc720\\ub3c4\\ud558\\ub824\\ub294 \\uacbd\\uc6b0 \\ubd80\\ub2f9\\ud569\\ub2c8\\ub2e4.\"}},{\"@type\":\"Question\",\"name\":\"\\uad6c\\ub9e4 \\ub610\\ub294 \\uc704\\uc870\\ub41c \\ub9ac\\ubdf0\\ub294 \\ud5c8\\uc6a9\\ub429\\ub2c8\\uae4c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\uc544\\ub2c8\\uc694. Gef\\u00e4lschte Bewertungen, gekaufte Empfehlungen oder falsch dargestellte Kundenmeinungen k\\u00f6nnen eine irref\\u00fchrende Gesch\\u00e4ftspraktik darstellen. Kunden m\\u00fcssen erkennen k\\u00f6nnen, ob Bewertungen echt und zuverl\\u00e4ssig sind. \"}},{\"@type\":\"Question\",\"name\":\"Wann ist Werbung mit G\\u00fctezeichen problematisch?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Werbung mit G\\u00fctezeichen ist problematisch, wenn das Unternehmen das Zeichen nicht verwenden darf oder wenn der Eindruck einer Pr\\u00fcfung entsteht, die tats\\u00e4chlich nicht stattgefunden hat.\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b30bb7b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c \uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\ub294 \ud589\uc704\uc785\ub2c8\ub2e4. \uc774\ub294 \ud5c8\uc704 \uc815\ubcf4, \uc228\uaca8\uc9c4 \uad11\uace0, \uc778\uc704\uc801\uc778 \uc2dc\uac04 \uc555\ubc15 \ub610\ub294 \ubd88\ubd84\uba85\ud55c \uc815\ubcf4\ub97c \ud1b5\ud574 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5426c70c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\ubd80\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95\uc758 \ube14\ub799\ub9ac\uc2a4\ud2b8\ub294 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud569\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\ube14\ub799\ub9ac\uc2a4\ud2b8\ub294 UWG \ubd80\ub85d\uc5d0 \uba85\uc2dc\ub41c \ud2b9\ud788 \ubd88\uacf5\uc815\ud55c \uc0c1\uc5c5\uc801 \uad00\ud589\uc758 \ubaa9\ub85d\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad00\ud589\uc740 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uae30\ub9cc\ub2f9\ud588\ub294\uc9c0 \uc5ec\ubd80\ub97c \ucd94\uac00\ub85c \ud655\uc778\ud560 \ud544\uc694 \uc5c6\uc774 \ud56d\uc0c1 \uae08\uc9c0\ub429\ub2c8\ub2e4. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af2c5f4e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uad11\uace0\ub9cc\uc73c\ub85c\ub3c4 \uc704\ubc18\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\ub124, \ub9ce\uc740 \uacbd\uc6b0 \uad11\uace0 \uc790\uccb4\ub9cc\uc73c\ub85c\ub3c4 \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uc77c\ubc18\uc801\uc778 \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc778\uc0c1\uc744 \ubc1b\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uc778\uc0c1\uc774 \uc798\ubabb\ub418\uc5c8\uac70\ub098 \ubd88\ubd84\uba85\ud55c\uc9c0 \uc5ec\ubd80\uc785\ub2c8\ub2e4.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d298f0ea \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\ubbf8\ub07c \uc0c1\ud488\uc740 \ud56d\uc0c1 \uae08\uc9c0\ub429\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\ubbf8\ub07c \uc0c1\ud488\uc740 \ud2b9\ud788 \uae30\uc5c5\uc774 \uc81c\ud488\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud558\uc9c0 \uc54a\uace0 \uad11\uace0\ud558\uac70\ub098, \uace0\uac1d\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \ub2e4\ub978 \uc81c\ud488\uc73c\ub85c \uc720\ub3c4\ud558\ub824\ub294 \uacbd\uc6b0 \ubd80\ub2f9\ud569\ub2c8\ub2e4.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-10d2c35e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\uad6c\ub9e4 \ub610\ub294 \uc704\uc870\ub41c \ub9ac\ubdf0\ub294 \ud5c8\uc6a9\ub429\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\uc544\ub2c8\uc694. Gef\u00e4lschte Bewertungen, gekaufte Empfehlungen oder falsch dargestellte Kundenmeinungen k\u00f6nnen eine irref\u00fchrende Gesch\u00e4ftspraktik darstellen. Kunden m\u00fcssen erkennen k\u00f6nnen, ob Bewertungen echt und zuverl\u00e4ssig sind. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-535f3321 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Wann ist Werbung mit G\u00fctezeichen problematisch?<\/span><\/div><div class=\"uagb-faq-content\"><p>Werbung mit G\u00fctezeichen ist problematisch, wenn das Unternehmen das Zeichen nicht verwenden darf oder wenn der Eindruck einer Pr\u00fcfung entsteht, die tats\u00e4chlich nicht stattgefunden hat.<\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589 \uc81c1-14\ud638 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c \uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\uc5b4, \uc62c\ubc14\ub978 \uc815\ubcf4\uac00 \uc788\uc5c8\ub2e4\uba74 \ub0b4\ub9ac\uc9c0 \uc54a\uc558\uc744 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc0c1\uc5c5\uc801 \ud589\uc704\uc785\ub2c8\ub2e4. \uc774\ub294 \uba85\ubc31\ud55c \ud5c8\uc704 \uc9c4\uc220\ubfd0\ub9cc &#8230;","protected":false},"author":1,"featured_media":161143,"parent":132127,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1678],"tags":[],"class_list":["post-161142","page","type-page","status-publish","has-post-thumbnail","hentry","category-1678"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Irrefuehrende-Geschaeftspraktiken-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ko\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589 \uc81c1-14\ud638 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc0c1\uc5c5\uc801 \uad00\ud589\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c \uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\uc5b4, \uc62c\ubc14\ub978 \uc815\ubcf4\uac00 \uc788\uc5c8\ub2e4\uba74 \ub0b4\ub9ac\uc9c0 \uc54a\uc558\uc744 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc0c1\uc5c5\uc801 \ud589\uc704\uc785\ub2c8\ub2e4. \uc774\ub294 \uba85\ubc31\ud55c \ud5c8\uc704 \uc9c4\uc220\ubfd0\ub9cc ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/pages\/161142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/comments?post=161142"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/pages\/161142\/revisions"}],"predecessor-version":[{"id":161146,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/pages\/161142\/revisions\/161146"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/pages\/132127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/media\/161143"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/media?parent=161142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/categories?post=161142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ko\/wp-json\/wp\/v2\/tags?post=161142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}