{"id":131989,"date":"2026-03-31T10:00:00","date_gmt":"2026-03-31T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/%ea%b2%bd%ec%9f%81%eb%b2%95\/%c2%a7-2a-uwg-%eb%b9%84%ea%b5%90-%ea%b4%91%ea%b3%a0\/"},"modified":"2026-05-29T15:49:46","modified_gmt":"2026-05-29T13:49:46","slug":"%c2%a7-2a-uwg-%eb%b9%84%ea%b5%90-%ea%b4%91%ea%b3%a0","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ko\/%ea%b2%bd%ec%9f%81%eb%b2%95\/%c2%a7-2a-uwg-%eb%b9%84%ea%b5%90-%ea%b4%91%ea%b3%a0\/","title":{"rendered":"\u00a7 2a UWG \u2013 \ube44\uad50 \uad11\uace0"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 2a UWG \u2013 \ube44\uad50 \uad11\uace0<\/h2><ul><li><a href=\"#h-funktion-vergleichender-werbung\" data-level=\"2\">\ube44\uad50 \uad11\uace0\uc758 \uae30\ub2a5<\/a><ul><li><a href=\"#h-unionsrechtskonforme-auslegung\" data-level=\"3\">\uc720\ub7fd\ubc95\uc5d0 \ubd80\ud569\ud558\ub294 \ud574\uc11d<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-anderen-vorschriften\" data-level=\"2\">\ub2e4\ub978 \uaddc\uc815\uacfc\uc758 \uad00\uacc4<\/a><ul><li><a href=\"#h-werbe-rl-2006-114-eg\" data-level=\"3\">\uad11\uace0 \uc9c0\uce68 2006\/114\/EG<\/a><\/li><li><a href=\"#h-spezialgesetzliche-materien\" data-level=\"3\">\ud2b9\ubcc4\ubc95\uc801 \uc0ac\ud56d<\/a><\/li><li><a href=\"#h-markenrecht\" data-level=\"3\">\uc0c1\ud45c\ubc95<\/a><\/li><li><a href=\"#h-urheberrecht\" data-level=\"3\">\uc800\uc791\uad8c\ubc95<\/a><\/li><li><a href=\"#h-personlichkeitsrechte\" data-level=\"3\">\uc778\uaca9\uad8c<\/a><\/li><\/ul><\/li><li><a href=\"#h-merkmale-der-vergleichenden-werbung\" data-level=\"2\">\ube44\uad50 \uad11\uace0\uc758 \ud2b9\uc9d5<\/a><ul><li><a href=\"#h-begriff-der-werbung\" data-level=\"3\">\uad11\uace0\uc758 \uac1c\ub150<\/a><\/li><li><a href=\"#h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\" data-level=\"3\">\uacbd\uc7c1\uc5c5\uccb4 \ub610\ub294 \uadf8 \uc81c\ud488\uc5d0 \ub300\ud55c \uc5b8\uae09<\/a><\/li><li><a href=\"#h-absatzforderungszweck\" data-level=\"3\">\ud310\ub9e4 \ucd09\uc9c4 \ubaa9\uc801<\/a><\/li><li><a href=\"#h-unmittelbare-und-mittelbare-vergleichende-werbung\" data-level=\"3\">\uc9c1\uc811 \ubc0f \uac04\uc811 \ube44\uad50 \uad11\uace0<\/a><\/li><\/ul><\/li><li><a href=\"#h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\" data-level=\"2\">\ube44\uad50 \uad11\uace0\uc758 \ud5c8\uc6a9 \uc694\uac74<\/a><ul><li><a href=\"#h-irrefuhrungsverbot\" data-level=\"3\">\uc624\uc778 \uc720\ubc1c \uae08\uc9c0<\/a><\/li><li><a href=\"#h-hinreichende-substituierbarkeit\" data-level=\"3\">\ucda9\ubd84\ud55c \ub300\uccb4 \uac00\ub2a5\uc131<\/a><\/li><li><a href=\"#h-objektivitatsgebot\" data-level=\"3\">\uac1d\uad00\uc131 \uc758\ubb34<\/a><\/li><li><a href=\"#h-vergleichbare-eigenschaften\" data-level=\"3\">\ube44\uad50 \uac00\ub2a5\ud55c \ud2b9\uc131<\/a><\/li><li><a href=\"#h-herabsetzungsverbot\" data-level=\"3\">\ube44\ubc29 \uae08\uc9c0<\/a><\/li><li><a href=\"#h-ursprungsbezeichnungsidentitat\" data-level=\"3\">\uc6d0\uc0b0\uc9c0 \uba85\uce6d \ub3d9\uc77c\uc131<\/a><\/li><li><a href=\"#h-verbot-unlauterer-rufausnutzung\" data-level=\"3\">\ubd80\ub2f9\ud55c \uba85\uc131 \uc774\uc6a9 \uae08\uc9c0<\/a><\/li><li><a href=\"#h-verbot-der-imitationswerbung\" data-level=\"3\">\ubaa8\ubc29 \uad11\uace0 \uae08\uc9c0<\/a><\/li><li><a href=\"#h-verbot-von-verwechslungsgefahr\" data-level=\"3\">\ud63c\ub3d9\uc758 \uc704\ud5d8 \uae08\uc9c0<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-unzulassiger-vergleichender-werbung\" data-level=\"2\">\ud5c8\uc6a9\ub418\uc9c0 \uc54a\ub294 \ube44\uad50 \uad11\uace0\uc758 \ubc95\uc801 \uacb0\uacfc<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">\ubcc0\ud638\uc0ac\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud55c \uadc0\ud558\uc758 \uc774\uc810<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" target=\"_blank\" rel=\"noreferrer noopener\">UWG \uc81c2a\uc870<\/a><\/strong>\ub294 \ube44\uad50 \uad11\uace0\ub97c \uc9c1\uc811\uc801 \ub610\ub294 \uac04\uc811\uc801\uc73c\ub85c \uacbd\uc7c1\uc790\ub098 \uadf8\uc758 <strong>\uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4<\/strong>\ub97c \uc2dd\ubcc4 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4dc\ub294 \ubaa8\ub4e0 \uad11\uace0\ub85c \uc815\uc758\ud569\ub2c8\ub2e4. \uc774 \uaddc\uc815\uc740 \uadf8\ub7ec\ud55c <strong>\ube44\uad50 \uad11\uace0\uac00 \uc6d0\uce59\uc801\uc73c\ub85c \ud5c8\uc6a9<\/strong>\ub418\uc9c0\ub9cc, \ub2e4\uc74c \uc0ac\ud56d\uc5d0 <strong>\uc704\ubc18\ud558\uc9c0 \uc54a\ub294<\/strong> \uacbd\uc6b0\uc5d0 \ud55c\ud55c\ub2e4\uace0 \uba85\uc2dc\ud569\ub2c8\ub2e4 <strong>\uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c1\uc870, \uc81c1a\uc870, \uc81c2\uc870, \uc81c7\uc870 \ub610\ub294 \uc81c9\uc870 \uc81c1\ud56d\ubd80\ud130 \uc81c3\ud56d <\/strong> <strong>\uc704\ubc18<\/strong>\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870\ub294 \ube44\uad50 \uad11\uace0\uc758 \ubc95\uc801 \uc815\uc758\uc640 \ubd88\uacf5\uc815 \uacbd\uc7c1\ubc95\uc0c1 \ud5c8\uc6a9 \ud55c\uacc4\ub97c \ubaa8\ub450 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774 \uaddc\uc815\uc758 \ubaa9\uc801\uc740 \uacbd\uc7c1\uc5d0\uc11c \uc0ac\uc2e4\uc801\uc774\uace0 \uac1d\uad00\uc801\uc778 \uad11\uace0 \ube44\uad50\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc624\uc778 \uc720\ubc1c, \ube44\ubc29 \ub610\ub294 \uae30\ud0c0 \ubd88\uacf5\uc815\ud55c \ube44\uad50 \uad11\uace0\ub97c \ubc29\uc9c0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>\ube44\uad50 \uad11\uace0<\/strong>\ub294 <strong>\uacbd\uc7c1 \uae30\uc5c5\uc774\ub098 \uadf8 \uc81c\ud488\uc744 \uc2dd\ubcc4 \uac00\ub2a5\ud558\uac8c \ud558\uace0 \uc790\uc0ac\uc758 \uc131\uacfc\ub97c \uadf8\uc640 \uc5f0\uad00\uc2dc\ud0a4\ub294<\/strong> \ubaa8\ub4e0 \uad11\uace0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \u00a7 2a UWG\uc5d0 \ub530\ub77c \uc6d0\uce59\uc801\uc73c\ub85c \ud5c8\uc6a9\ub418\uc9c0\ub9cc, \ube44\uad50\uac00 <strong>\uac1d\uad00\uc801\uc774\uace0, \uac80\uc99d \uac00\ub2a5\ud558\uba70, \uc624\ud574\ub97c \uc720\ubc1c\ud558\uac70\ub098 \ube44\ud558\uc801\uc774\uc9c0 \uc54a\uc544\uc57c<\/strong> \ud569\ub2c8\ub2e4. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp\" alt=\"\u00a7 2a UWG\ub294 \ube44\uad50 \uad11\uace0\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4: \uc624\uc2a4\ud2b8\ub9ac\uc544 \uacbd\uc7c1\ubc95\uc5d0\uc11c\uc758 \uc694\uac74, \ud55c\uacc4 \ubc0f \ubc95\uc801 \uacb0\uacfc.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\ube44\uad50 \uad11\uace0\ub294 \ud5c8\uc6a9\ub418\ub294 \uacbd\uc7c1 \uc218\ub2e8\uc774\uc9c0\ub9cc, \ube44\uad50\uac00 \uac1d\uad00\uc801\uc774\uace0 \ub300\uc911\uc5d0\uac8c \uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\uc9c0 \uc54a\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-funktion-vergleichender-werbung\">\ube44\uad50 \uad11\uace0\uc758 \uae30\ub2a5<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\ube44\uad50 \uad11\uace0<\/strong>\ub294 \uacbd\uc7c1\uc5d0\uc11c <strong>\uc911\uc694\ud55c \uc815\ubcf4 \uc81c\uacf5 \uae30\ub2a5<\/strong>\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc81c\uc548\uacfc \uc758\ub3c4\uc801\uc73c\ub85c \ube44\uad50\ud558\uc5ec \ucc28\uc774\uc810\uc744 \uba85\ud655\ud788 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub294 <strong>\ub354 \ube60\ub974\uac8c \uc815\ubcf4\ub97c \uc5bb\uace0 \uc81c\uc548\uc744 \ub354 \uc798 \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc785\ubc95\uc790\ub294 \uc774\ub7ec\ud55c \ud615\ud0dc\uc758 \uad11\uace0\uac00 <strong>\uacbd\uc7c1\uc758 \ud22c\uba85\uc131\uc744 \uc99d\uc9c4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0<\/strong> \ud5c8\uc6a9\ud569\ub2c8\ub2e4. \uba85\ud655\ud55c \ube44\uad50\ub294 \uc18c\ube44\uc790\uac00 \ub2e4\ub978 \uc81c\ud488\uacfc \ube44\uad50\ud558\uc5ec \uc5b4\ub5a4 \ud2b9\uc131, \uac00\uaca9 \ub610\ub294 \uc131\ub2a5\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uae30\uc5c5\uc740 <strong>\ud488\uc9c8, \uac00\uaca9 \ubc0f \uc131\ub2a5\uc744 \uc774\ud574\ud558\uae30 \uc27d\uac8c \uc81c\uc2dc\ud560<\/strong> \uc720\uc778\uc744 \uc5bb\uac8c \ub429\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ub530\ub77c\uc11c \ube44\uad50 \uad11\uace0\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uc5ec\ub7ec \uae30\ub2a5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uacbd\uc7c1 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \uac04\uc758 <strong>\ucc28\uc774\uc810\uc5d0 \ub300\ud55c \uc815\ubcf4 \uc81c\uacf5<\/strong><\/li>\n\n\n\n<li>\uc131\ub2a5\uc744 \ube44\uad50\ud560 \uc218 \uc788\uac8c \ud558\uc5ec <strong>\ud22c\uba85\ud55c \uacbd\uc7c1 \ucd09\uc9c4<\/strong><\/li>\n\n\n\n<li>\uc81c\ud488\uc758 \uc911\uc694\ud55c \ud2b9\uc131\uc774 \uba85\ud655\ud574\uc9c0\ubbc0\ub85c <strong>\uad6c\ub9e4 \uacb0\uc815 \uc6a9\uc774<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\uaddc\uc81c\uc758 \ubaa9\ud45c\ub294 <strong>\uc774\ud574 \uac00\ub2a5\ud55c \uc9c4\uc220\uacfc \uac80\uc99d \uac00\ub2a5\ud55c \uc0ac\uc2e4\uc5d0 \uae30\ubc18\ud55c<\/strong> \uacbd\uc7c1\uc785\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unionsrechtskonforme-auslegung\">\uc720\ub7fd\ubc95\uc5d0 \ubd80\ud569\ud558\ub294 \ud574\uc11d<\/h3>\n\n<p class=\"wp-block-paragraph\">\uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870\ub294 <strong>\uc720\ub7fd\ubc95\uc5d0 \ubd80\ud569\ud558\uac8c<\/strong> \ud574\uc11d\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubc95\uc6d0\uc774 \uc774 \uc870\ud56d\uc744 \uc720\ub7fd\ubc95, \ud2b9\ud788 \uc624\uc778 \uc720\ubc1c \ubc0f \ube44\uad50 \uad11\uace0\uc5d0 \uad00\ud55c \uc9c0\uce68 <a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\">2006\/114\/EG<\/a>(\uc774\ud558 <strong>&#8220;\uad11\uace0 \uc9c0\uce68&#8221;<\/strong>)\uc758 \uaddc\uc815\uacfc \uc77c\uce58\ud558\ub3c4\ub85d \uc801\uc6a9\ud574\uc57c \ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774 \uc9c0\uce68\uc740 \uc624\uc2a4\ud2b8\ub9ac\uc544\uc758 \ud604\uc7ac \ube44\uad50 \uad11\uace0 \uaddc\uc815\uc758 \uae30\ucd08\ub97c \ud615\uc131\ud558\uba70, \uadf8 \ub0b4\uc6a9\uacfc \ud574\uc11d\uc5d0 \uacb0\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870\uac00 \uc720\ub7fd\ubc95\uc758 \uaddc\uc815\uc744 \uc644\uc804\ud788 \ubb38\uc790\uc801\uc73c\ub85c \uc218\uc6a9\ud558\uc9c0 \uc54a\uc73c\ubbc0\ub85c, \ud5c8\uc6a9\ub418\ub294 \ube44\uad50 \uad11\uace0\uc758 \uc694\uac74\uc740 <strong>\uc720\ub7fd\uc0ac\ubc95\uc7ac\ud310\uc18c(EuGH)\uc758 \ud310\ub840<\/strong>\uc640 <strong>\uc9c0\uce68\uc5d0 \ubd80\ud569\ud558\ub294 \ud574\uc11d<\/strong>\uc744 \ud1b5\ud574 \uad6c\uccb4\ud654\ub429\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub974\uba74 \ube44\uad50 \uad11\uace0\ub294 \uc6d0\uce59\uc801\uc73c\ub85c \ud5c8\uc6a9\ub418\uc9c0\ub9cc, <strong>\uac1d\uad00\uc801\uc774\uace0 \uc0ac\uc2e4\uc801\uc774\uba70 \uac80\uc99d \uac00\ub2a5\ud558\uace0 \uc624\uc778 \uc720\ubc1c\uc774 \uc5c6\uc5b4\uc57c<\/strong> \ud569\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-vorschriften\">\ub2e4\ub978 \uaddc\uc815\uacfc\uc758 \uad00\uacc4<\/h2>\n\n<p class=\"wp-block-paragraph\">\uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870\ub294 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc874\uc7ac\ud558\uc9c0 \uc54a\uace0, \ub2e4\ub978 \uad6d\ub0b4 \ubc0f \uc720\ub7fd\ubc95 \uaddc\uc815\ub4e4\uacfc \ubc00\uc811\ud558\uac8c \uad00\ub828\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube44\uad50 \uad11\uace0\uc758 \ud5c8\uc6a9\uc131\uc740 \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870 \uc790\uccb4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubd88\uacf5\uc815 \uacbd\uc7c1\ubc95, \uc0c1\ud45c\ubc95, \uc800\uc791\uad8c\ubc95 \ubc0f \uc778\uaca9\uad8c\ubc95\uc758 \ub2e4\ub978 \uc870\ud56d\uc5d0 \ub530\ub77c\uc11c\ub3c4 \ud310\ub2e8\ub429\ub2c8\ub2e4. \ub610\ud55c, \uc0b0\uc5c5\ubcc4 \ud2b9\ubcc4 \uaddc\uc815\ub3c4 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-werbe-rl-2006-114-eg\"><a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">\uad11\uace0 \uc9c0\uce68 2006\/114\/EG<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">\uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870\ub294 \uc624\uc778 \uc720\ubc1c \ubc0f \ube44\uad50 \uad11\uace0\uc5d0 \uad00\ud55c \uc9c0\uce68 2006\/114\/EG(\uc774\ud558 &#8220;\uad11\uace0 \uc9c0\uce68&#8221;)\uc640 \ubc00\uc811\ud558\uac8c \uad00\ub828\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc870\ud56d\uc740 \uc9c0\uce68\uc758 \uc720\ub7fd\ubc95\uc801 \uaddc\uc815\uc744 \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubc95\uc5d0 \uad6c\ud604\ud558\uba70, \ub530\ub77c\uc11c \uc720\ub7fd\ubc95\uc5d0 \ubd80\ud569\ud558\uac8c \ud574\uc11d\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud5c8\uc6a9\ub418\ub294 \ube44\uad50 \uad11\uace0\uc758 \ud575\uc2ec \uc694\uac74, \ud2b9\ud788 \uac1d\uad00\uc131, \uac80\uc99d \uac00\ub2a5\uc131 \ubc0f \uc624\uc778 \uc720\ubc1c \uae08\uc9c0\ub294 \uc8fc\ub85c \uad11\uace0 \uc9c0\uce68 \uc81c4\uc870\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-spezialgesetzliche-materien\">\ud2b9\ubcc4\ubc95\uc801 \uc0ac\ud56d<\/h3>\n\n<p class=\"wp-block-paragraph\">\uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc678\uc5d0\ub3c4 \ud2b9\uc815 \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ucd94\uac00 \uad11\uace0 \uaddc\uc815\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc758\uc57d\ud488, \uc2dd\ud488 \ubc0f \uae08\uc735 \uc0c1\ud488\uc5d0 \ub300\ud55c \ud2b9\ubcc4 \uaddc\uc815\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd84\uc57c\uc5d0\uc11c\ub294 \uac74\uac15 \uad00\ub828 \uc9c4\uc220, \ud6a8\ub2a5 \ube44\uad50 \ub610\ub294 \uc815\ubcf4 \uc758\ubb34\uc640 \uad00\ub828\ud558\uc5ec \ube44\uad50 \uad11\uace0\uc5d0 \ub300\ud55c \ub354 \uc5c4\uaca9\ud55c \uc694\uac74\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870\ub294 \ud574\ub2f9 \ud2b9\ubcc4\ubc95\uacfc \ud568\uaed8 \uc801\uc6a9\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenrecht\">\uc0c1\ud45c\ubc95<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc0c1\ud45c\ub098 \ud45c\uc9c0\ub97c \uc5b8\uae09\ud560 \ub54c \uc0c1\ud45c\uad8c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ud0c0\uc778\uc758 \uc0c1\ud45c \uc0ac\uc6a9\uc740 <strong>\uc6d0\uce59\uc801\uc73c\ub85c \ud5c8\uc6a9<\/strong>\ub418\uba70, <strong>\uc0ac\uc2e4\uc801<\/strong>\uc774\uace0 <strong>\uac1d\uad00\uc801\uc778<\/strong> <strong>\ube44\uad50\uc5d0 \ud544\uc694\ud55c<\/strong> \uacbd\uc6b0, \uadf8\ub9ac\uace0 \uba85\uc131 \uc774\uc6a9, \ube44\ubc29 \ub610\ub294 \ud63c\ub3d9\uc758 \uc704\ud5d8\uc774 \uc5c6\ub294 \ud55c \ud5c8\uc6a9\ub429\ub2c8\ub2e4. <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>\ub294 <strong>\uc720\uba85 \uc0c1\ud45c\uc758 \uc88b\uc740 \ud3c9\ud310\uc744 \ubd80\ub2f9\ud558\uac8c \uc774\uc6a9<\/strong>\ud558\uac70\ub098 <strong>\uc0c1\ud45c\ub97c \ubd80\ub2f9\ud558\uac8c \ube44\ubc29<\/strong>\ud558\ub294 \uac83\uc740 <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-urheberrecht\">\uc800\uc791\uad8c\ubc95<\/h3>\n\n<p class=\"wp-block-paragraph\">\ud0c0\uc778\uc758 \uc81c\ud488 \uc774\ubbf8\uc9c0, \ud3ec\uc7a5 \ub610\ub294 \uad11\uace0 \uc790\ub8cc\uac00 \uc0ac\uc6a9\ub418\ub294 \uacbd\uc6b0\uc640 \uac19\uc774 \uc800\uc791\uad8c \uad00\ub828 \ubb38\uc81c\ub3c4 \ube44\uad50 \uad11\uace0\uc5d0\uc11c \uad00\ub828\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud45c\ud604\uc740 \uad11\uace0 \ube44\uad50\uc5d0 <strong>\ud544\uc694<\/strong>\ud558\uace0 <strong>\uc0ac\uc2e4\uc801\uc73c\ub85c \uc815\ub2f9\ud654<\/strong>\ub418\ub294 \ud55c\uc5d0\uc11c\ub9cc \ud5c8\uc6a9\ub429\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 <strong>\ucd94\uac00\uc801\uc73c\ub85c<\/strong> <strong>\uc800\uc791\uad8c \uce68\ud574<\/strong>\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personlichkeitsrechte\">\uc778\uaca9\uad8c<\/h3>\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c, \ube44\uad50 \uad11\uace0\ub294 <strong>\uc778\uaca9\uad8c\uc744 \uce68\ud574\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4<\/strong>. \ud2b9\ud788 \uacbd\uc7c1\uc5c5\uccb4\ub098 \uc81c3\uc790\uc758 \uc774\ubbf8\uc9c0 \ub610\ub294 \uac1c\uc778 \uc815\ubcf4\ub97c \uad11\uace0 \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \ubb38\uc81c\uac00 \ub429\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc744 <strong>\ubd88\ud544\uc694\ud558\uac8c \ub178\ucd9c<\/strong>\uc2dc\ud0a4\uac70\ub098 <strong>\uba85\uc608\ub97c \ud6fc\uc190<\/strong>\ud558\ub294 \uad11\uace0\ub294 <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-merkmale-der-vergleichenden-werbung\">\ube44\uad50 \uad11\uace0\uc758 \ud2b9\uc9d5<\/h2>\n\n<p class=\"wp-block-paragraph\">\uc785\ubc95\uc790\ub294 \uacbd\uc7c1\uc5d0\uc11c\uc758 \ube44\uad50\uac00 \uc6d0\uce59\uc801\uc73c\ub85c <strong>\ud569\ubc95\uc801\uc778 \ub9c8\ucf00\ud305 \uc218\ub2e8<\/strong>\uc784\uc744 \uc778\uc815\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc81c\uc548\uacfc \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7ec\ub098 \uad11\uace0 \ube44\uad50\ub294 <strong>\ube44\uad50 \uac00\ub2a5\ud55c \uc11c\ube44\uc2a4<\/strong>\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uace0 <strong>\uac1d\uad00\uc801\uc73c\ub85c \uac80\uc99d \uac00\ub2a5\ud55c \ud2b9\uc131<\/strong>\uc744 \ube44\uad50\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \ud5c8\uc6a9\ub429\ub2c8\ub2e4. \uad11\uace0\ub294 \uacbd\uc7c1\uc5c5\uccb4\ub97c \ubd80\ub2f9\ud558\uac8c \uacf5\uaca9\ud558\uac70\ub098 \ubd88\uc644\uc804\ud55c \uc815\ubcf4\ub85c \uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uadf8\ub807\uac8c \ub418\uba74 \uad11\uace0 \ube44\uad50\ub294 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc73c\uba70 \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870 \uc704\ubc18\uc774 \ub429\ub2c8\ub2e4.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-werbung\">\uad11\uace0\uc758 \uac1c\ub150<\/h3>\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\uc758 \uac1c\ub150\uc740 \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870\uc640 \uad00\ub828\ud558\uc5ec \ub9e4\uc6b0 \ub113\uac8c \uc774\ud574\ub429\ub2c8\ub2e4. \uad11\uace0\ub294 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 <strong>\uac1d\uad00\uc801\uc73c\ub85c \uae30\uc5ec<\/strong>\ud558\ub294 <strong>\uae30\uc5c5\uc758 \ubaa8\ub4e0 \uc9c4\uc220<\/strong>\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub54c \uad11\uace0\uc758 \ud615\ud0dc\ub098 \ub9e4\uccb4\ub294 \uc911\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\uc5d0\ub294 \uc778\uc1c4 \uad11\uace0, TV \ubc0f \ub77c\ub514\uc624 \uad11\uace0, \uc778\ud130\ub137 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c, \ud3ec\uc2a4\ud130 \ub610\ub294 \uae30\ud0c0 \uad11\uace0\uc131 \uc9c4\uc220\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uba85\uc2dc\uc801\uc73c\ub85c \uad11\uace0\uc131\uc774 \uc5c6\ub294 \uc9c4\uc220\ub3c4 \uc790\uc0ac \ub610\ub294 \uc790\uc0ac \uc11c\ube44\uc2a4\uc758 \ud64d\ubcf4\uc5d0 \uba85\ubc31\ud788 \uae30\uc5ec\ud558\ub294 \uacbd\uc6b0 \uad11\uace0\ub85c \uac04\uc8fc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.    <\/p>\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \uad11\uace0\uac00 \uc131\ub9bd\ud558\uae30 \uc704\ud574 \uadf8 \uc9c4\uc220\uc774 \ubc18\ub4dc\uc2dc <strong>\uc18c\ube44\uc790<\/strong>\ub97c \ub300\uc0c1\uc73c\ub85c \ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. <strong>\uc0ac\uc5c5\uc790<\/strong>\ub098 <strong>\uc804\ubb38\uac00 \uc9d1\ub2e8<\/strong>\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc9c4\uc220\ub3c4 \uad11\uace0\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \ud65c\ub3d9\uacfc \uacbd\uc81c\uc801 \uc5f0\uad00\uc131\uc774 \uc788\ub294\uc9c0\uac00 \uacb0\uc815\uc801\uc778 \uae30\uc900\uc785\ub2c8\ub2e4. \ubc18\uba74, <strong>\uc21c\uc218\ud558\uac8c \uc0ac\uc801\uc774\uac70\ub098<\/strong> <strong>\uacbd\uc7c1\uc801 \uc694\uc18c\uac00 \uc5c6\ub294 \ub2e8\uc21c \uc815\ubcf4 \uc81c\uacf5 \ubaa9\uc801\uc758 \uc9c4\uc220<\/strong>\uc740 \uad11\uace0\uc758 \uac1c\ub150\uc5d0 \ud574\ub2f9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\">\uacbd\uc7c1\uc5c5\uccb4 \ub610\ub294 \uadf8 \uc81c\ud488\uc5d0 \ub300\ud55c \uc5b8\uae09<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 <strong>\uacbd\uc7c1\uc5c5\uccb4<\/strong> \ub610\ub294 \uadf8 <strong>\uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4<\/strong>\ub97c \uc2dd\ubcc4 \uac00\ub2a5\ud558\uac8c \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub54c <strong>\ube44\uad50 \ub300\uc0c1 \uc8fc\uccb4<\/strong>\ub294 <strong>\uacbd\uc7c1\uc5c5\uccb4<\/strong> \uc790\uccb4\uc774\uba70, <strong>\ube44\uad50 \ub300\uc0c1 \uac1d\uccb4<\/strong>\ub294 \uadf8\ub4e4\uc774 <strong>\uc81c\uacf5\ud558\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4<\/strong>\uc785\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \ud574\ub2f9 \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub5a4 \uae30\uc5c5\uc774\ub098 \uc81c\ud488\uc774 \uc5b8\uae09\ub418\ub294\uc9c0 \uc778\uc2dd\ud558\uac70\ub098 \uc778\uc2dd\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc774\ub54c \uacbd\uc7c1\uc5c5\uccb4\ub97c <strong>\uba85\uc2dc\uc801\uc73c\ub85c \uc5b8\uae09<\/strong>\ud558\ub294 \uac83\uc740 <strong>\ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>. \uae30\uc5c5\uc774 <strong>\uac04\uc811\uc801\uc73c\ub85c<\/strong>\ub9cc \uc2dd\ubcc4 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \ube44\uad50 \uad11\uace0\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \uc9c0\uc704, \uad11\uace0 \ub514\uc790\uc778 \ub610\ub294 \ud2b9\uc815 \ud2b9\uc131\uc73c\ub85c \uc778\ud574 \uc5b4\ub5a4 \uacbd\uc7c1\uc5c5\uccb4\ub97c \uc758\ubbf8\ud558\ub294\uc9c0 \uba85\ud655\ud558\uc9c0\ub9cc \uba85\uc2dc\uc801\uc73c\ub85c \uc5b8\uae09\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uc791\uac70\ub098 \ub9e4\uc6b0 \ud22c\uba85\ud55c \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc77c\ubc18\uc801\uc778 \uc5b8\uae09\ub9cc\uc73c\ub85c\ub3c4 \ud2b9\uc815 \uacbd\uc7c1\uc5c5\uccb4\ub97c \uc2dd\ubcc4 \uac00\ub2a5\ud558\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.   <\/p>\n\n<p class=\"wp-block-paragraph\">\ubc18\uba74, \ud2b9\uc815 \uacbd\uc7c1\uc790\ub098 \uadf8 \uc81c\ud488\uacfc\uc758 \uc5f0\uad00\uc131\uc744 \uc778\uc2dd\ud560 \uc218 \uc5c6\ub294 \ub2e8\uc21c\ud558\uace0 <strong>\uc77c\ubc18\uc801\uc774\uac70\ub098<\/strong> \uc644\uc804\ud788 <strong>\uc775\uba85\uc778 \uc5b8\uae09<\/strong>\uc740 <strong>\ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-absatzforderungszweck\">\ud310\ub9e4 \ucd09\uc9c4 \ubaa9\uc801<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\uc758 \uc911\uc694\ud55c \ud2b9\uc9d5\uc740 <strong>\ud310\ub9e4 \ucd09\uc9c4 \ubaa9\uc801<\/strong>\uc785\ub2c8\ub2e4. \ud574\ub2f9 \uc9c4\uc220\uc740 <strong>\uac1d\uad00\uc801\uc73c\ub85c<\/strong> <strong>\uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ud310\ub9e4\ub97c \ucd09\uc9c4<\/strong>\ud558\ub294 \ub370 \ubaa9\uc801\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub54c \uad11\uace0\uc8fc\uc758 \uc8fc\uad00\uc801\uc778 \uc758\ub3c4\ub294 \uc911\uc694\ud558\uc9c0 \uc54a\uace0, \uc9c4\uc220\uc774 \uc678\ubd80\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc791\uc6a9\ud558\ub294\uc9c0\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ud310\ub9e4 \ucd09\uc9c4 \ubaa9\uc801\uc740 \uc804\ud1b5\uc801\uc778 \uc81c\ud488 \uad11\uace0\ubfd0\ub9cc \uc544\ub2c8\ub77c <strong>\uc774\ubbf8\uc9c0 \uad11\uace0<\/strong> \ub610\ub294 \uae30\uc5c5\uc774\ub098 \uadf8 \uc11c\ube44\uc2a4\ub97c \ub354 \uc88b\uac8c \ubcf4\uc774\uac8c \ud558\ub824\ub294 <strong>\uae30\ud0c0 \uc9c4\uc220<\/strong>\uc5d0\uc11c\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud788 <strong>\ud2b9\uc815 \ud2b9\uc131<\/strong>, <strong>\uc7a5\uc810<\/strong> \ub610\ub294 <strong>\uc2dc\uc7a5 \uc9c0\uc704<\/strong>\ub97c \uac15\uc870\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \ucda9\ubd84\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c3\uc790\uc5d0 \uc758\ud55c \uad11\uace0\ub3c4 \uae30\uc5c5\uc758 \ud310\ub9e4 \ucd09\uc9c4\uc5d0 \uae30\uc5ec\ud558\ub294 \uacbd\uc6b0 \uc5ec\uae30\uc5d0 \ud574\ub2f9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unmittelbare-und-mittelbare-vergleichende-werbung\">\uc9c1\uc811 \ubc0f \uac04\uc811 \ube44\uad50 \uad11\uace0<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\uacbd\uc7c1\uc790<\/strong>\ub098 \uadf8\uc758 <strong>\uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4<\/strong>\uac00 \uad11\uace0\uc5d0\uc11c \uba85\uc2dc\uc801\uc73c\ub85c \uc5b8\uae09\ub418\uac70\ub098 \ubb18\uc0ac\ub418\ub294 \uacbd\uc6b0 <strong>\uc9c1\uc811\uc801\uc778<\/strong> \ube44\uad50\uac00 \uc131\ub9bd\ud569\ub2c8\ub2e4. \uad11\uace0\ub294 \uc790\uc0ac\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud2b9\uc815 \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc81c\uc548\uacfc \uc9c1\uc811 \ub300\uc870\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc774 \uacbd\uc7c1\uc790\uc758 \uc81c\ud488, \uc0c1\ud45c \ub610\ub294 \uad11\uace0 \ubb38\uad6c\ub97c \uc554\uc2dc\ud558\uae30\ub9cc \ud558\ub294 \uacbd\uc6b0\uc5d0\ub3c4 <strong>\uac04\uc811\uc801\uc778 \ube44\uad50<\/strong>\uac00 \uc131\ub9bd\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uc5b8\uae09\uc744 \ud1b5\ud574 \uc790\uc0ac \uc81c\ud488\uc774 \uacbd\uc7c1 \uc81c\ud488\uc758 \ub300\uc548\uc774\ub77c\ub294 <strong>\uc778\uc0c1<\/strong>\uc744 \uc900\ub2e4\uba74 \ube44\uad50 \uad11\uace0\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub294 \uacbd\uc7c1\uc790\uc758 \uc720\uba85 \uc0c1\ud45c, \uad11\uace0 \uc2ac\ub85c\uac74 \ub610\ub294 \uc81c\ud488\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uad11\uace0 \ub4f1\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ubc18\uba74, \ud2b9\uc815 \uacbd\uc7c1\uc5c5\uccb4\ub098 \uadf8 \uc81c\ud488\uc774 \uc2dd\ubcc4 \uac00\ub2a5\ud558\uac8c \uc5b8\uae09\ub418\uc9c0 \uc54a\uace0 \ub2e8\uc21c\ud788 \uc790\uc0ac \uae30\uc5c5\uc744 \uc77c\ubc18\uc801\uc73c\ub85c \uad11\uace0\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 <strong>\ube44\uad50 \uad11\uace0\uac00 \uc544\ub2d9\ub2c8\ub2e4<\/strong>. \ub610\ud55c, \uacbd\uc7c1\uacfc \uad00\ub828 \uc5c6\ub294 \ub2e8\uc21c\ud55c \uc790\ud654\uc790\ucc2c\uc774\ub098 \uc77c\ubc18\uc801\uc778 \uad11\uace0 \ubb38\uad6c\ub3c4 \uc6d0\uce59\uc801\uc73c\ub85c \ube44\uad50 \uad11\uace0\uc5d0 \ud574\ub2f9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\">\ube44\uad50 \uad11\uace0\uc758 \ud5c8\uc6a9 \uc694\uac74<\/h2>\n\n<p class=\"wp-block-paragraph\">\uc785\ubc95\uc790\ub294 \uacbd\uc7c1\uc744 \ucd09\uc9c4\ud558\uace0 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ub354 \uc798 \ube44\uad50\ud560 \uc218 \uc788\ub3c4\ub85d <strong>\uad11\uace0 \ube44\uad50<\/strong>\ub97c <strong>\ud5c8\uc6a9<\/strong>\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub294 \ubc95\uc801 \uc694\uac74\uc744 \ucda9\uc871\ud574\uc57c \ud558\uba70 <strong>\ubd88\uacf5\uc815 \uacbd\uc7c1 \ud589\uc704<\/strong>\ub97c \uad6c\uc131\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ud5c8\uc6a9 \uc694\uac74\uc740 \uc624\uc2a4\ud2b8\ub9ac\uc544 \ubd88\uacf5\uc815\uacbd\uc7c1\ubc29\uc9c0\ubc95(UWG) \uc81c2a\uc870 \ubc0f \uc624\uc778 \uc720\ubc1c \ubc0f \ube44\uad50 \uad11\uace0\uc5d0 \uad00\ud55c \uc9c0\uce68 2006\/114\/EG\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaddc\uc815\uc758 \ubaa9\uc801\uc740 \uc0ac\uc2e4\uc801\uc774\uace0 \uac1d\uad00\uc801\uc778 \uad11\uace0 \ube44\uad50\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc624\uc778 \uc720\ubc1c, \ube44\ubc29 \ub610\ub294 \uae30\ud0c0 \ubd88\uacf5\uc815\ud55c \uad11\uace0 \ud589\uc704\ub97c \ubc29\uc9c0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube44\uad50 \uad11\uace0\ub294 \ud2b9\ud788 \uae30\ub9cc\uc801\uc774\uac70\ub098, \uacbd\uc7c1\uc5c5\uccb4\ub97c \ubd80\ub2f9\ud558\uac8c \uacf5\uaca9\ud558\uac70\ub098, \uadf8\ub4e4\uc758 \uba85\uc131\uc744 \ubd80\ub2f9\ud558\uac8c \uc774\uc6a9\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\ube44\uad50 \uad11\uace0\uc758 \ud5c8\uc6a9 \uc694\uac74\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uc624\uc778 \uc720\ubc1c \uae08\uc9c0,<\/li>\n\n\n\n<li>\ube44\uad50 \ub300\uc0c1 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \ucda9\ubd84\ud55c \ube44\uad50 \uac00\ub2a5\uc131,<\/li>\n\n\n\n<li>\uac1d\uad00\uc131 \uc758\ubb34,<\/li>\n\n\n\n<li>\uacbd\uc7c1\uc5c5\uccb4 \ube44\ubc29 \uae08\uc9c0,<\/li>\n\n\n\n<li>\ubd80\ub2f9\ud55c \uba85\uc131 \uc774\uc6a9 \uae08\uc9c0,<\/li>\n\n\n\n<li>\ud63c\ub3d9\uc758 \uc704\ud5d8 \uae08\uc9c0 \ubc0f<\/li>\n\n\n\n<li>\ubaa8\ubc29 \uad11\uace0 \uae08\uc9c0<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrungsverbot\">\uc624\uc778 \uc720\ubc1c \uae08\uc9c0<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 <strong>\uae30\ub9cc\uc801\uc774\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4<\/strong>. UWG \uc81c2a\uc870 \ubc0f \uc81c2\uc870\uc5d0 \ub530\ub77c \uad11\uace0 \ube44\uad50\uac00 \uad00\ub828 \uc5c5\uacc4\ub098 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488, \uac00\uaca9, \ud2b9\uc131 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc798\ubabb\ub41c \uc778\uc0c1\uc744 \uc8fc\ub294 \uacbd\uc6b0 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uad11\uace0\uc8fc\uc758 \uc758\ub3c4\uac00 \uc5b4\ub5a0\ud588\ub294\uc9c0\uac00 \uc544\ub2c8\ub77c <strong>\ud3c9\uade0\uc801\uc778 \uc815\ubcf4\ub97c \uac00\uc9c4 \uc18c\ube44\uc790<\/strong>\uac00 \uc5b4\ub5bb\uac8c \uc774\ud574\ud558\ub294\uc9c0\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 <strong>\ud544\uc218 \uc815\ubcf4\uac00 \ub204\ub77d<\/strong>\ub418\uac70\ub098 <strong>\ubd88\uc644\uc804\ud558\uac8c<\/strong> \uc81c\uc2dc\ub420 \ub54c \uc624\uc778 \uc720\ubc1c\uc801\uc785\ub2c8\ub2e4. \uad11\uace0 \ube44\uad50\ub294 \uc9c4\uc220\uc744 \uc62c\ubc14\ub974\uac8c \ud3c9\uac00\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ud3ec\ud568\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac00\uaca9\uc744 \ube44\uad50\ud558\ub294 \uacbd\uc6b0 \uc2e4\uc81c \ube44\uad50 \uac00\ub2a5\uc131\uc5d0 \uacb0\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc0c1\ud669\ub3c4 \uacf5\uac1c\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\ub294 \uc798\ubabb\ub41c \uc804\uccb4\uc801\uc778 \uc778\uc0c1\uc744 \uc8fc\ub294 \uacbd\uc6b0 \uace0\ub9bd\ub41c \uac1c\ubcc4 \uc815\ubcf4\ub9cc\uc73c\ub85c \uc791\uc5c5\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-hinreichende-substituierbarkeit\">\ucda9\ubd84\ud55c \ub300\uccb4 \uac00\ub2a5\uc131<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 <strong>\ub3d9\uc77c\ud55c \uc218\uc694\ub97c \ucda9\uc871<\/strong>\ud558\uac70\ub098 <strong>\ub3d9\uc77c\ud55c \ubaa9\uc801<\/strong>\uc744 \uac00\uc9c4 <strong>\uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4<\/strong>\ub97c \ube44\uad50\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \ud5c8\uc6a9\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube44\uad50\ub418\ub294 \uc81c\ud488\uc740 <strong>\uc18c\ube44\uc790\uc758 \uad00\uc810<\/strong>\uc5d0\uc11c \uc2e4\uc81c\ub85c \uc11c\ub85c \ube44\uad50 \uac00\ub2a5\ud558\uace0 \ub300\uccb4 \uac00\ub2a5\ud574\uc57c \ud569\ub2c8\ub2e4.  \uc774 \uc694\uac74\uc740 \ucda9\ubd84\ud55c <strong>\ub300\uccb4 \uac00\ub2a5\uc131<\/strong>\uc73c\ub85c \ubd88\ub9bd\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ub530\ub77c\uc11c \ub450 \uac1c\uc758 \uc774\ub3d9\ud1b5\uc2e0 \uc694\uae08\uc81c, \ub450 \uac1c\uc758 \ubcf4\ud5d8 \ub610\ub294 \ub450 \uac1c\uc758 \uc138\uc81c\ub294 \uac01\uac01 \ub3d9\uc77c\ud55c \ubaa9\uc801\uc744 \uc218\ud589\ud558\ubbc0\ub85c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc18c\ube44\uc790\uc758 \uad00\uc810\uc5d0\uc11c <strong>\ub300\uccb4 \uac00\ub2a5\ud558\uc9c0 \uc54a\uc740<\/strong> \uc644\uc804\ud788 \ub2e4\ub978 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ube44\uad50\ud558\ub294 \uac83\uc740 <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-objektivitatsgebot\">\uac1d\uad00\uc131 \uc758\ubb34<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 <strong>\uac1d\uad00\uc801\uc73c\ub85c<\/strong> \uc774\ub8e8\uc5b4\uc838\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \ube44\uad50\uac00 <strong>\uc0ac\uc2e4\uc801\uc774\uace0, \uc774\ud574 \uac00\ub2a5\ud558\uba70, \uac80\uc99d \uac00\ub2a5<\/strong>\ud574\uc57c \ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uac1d\uad00\uc131 \uc758\ubb34\uc5d0 \ub530\ub77c \uc2e4\uc81c\ub85c \uac80\uc99d \uac00\ub2a5\ud558\uace0 \ube44\uad50\ub418\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc640 \uc0ac\uc2e4\uc801\uc778 \uad00\ub828\uc131\uc774 \uc788\ub294 \ud2b9\uc131\ub9cc \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc774\ub294 \uae30\uc5c5\uc774 \uac00\uaca9, \uc131\ub2a5, \ud488\uc9c8 \ub610\ub294 \uae30\uc220\uc801 \ud2b9\uc131\uc744 \uac1d\uad00\uc801\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0 \ube44\uad50\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubc18\uba74, &#8220;\ucd5c\uace0\uc758 \uc81c\ud488&#8221; \ub610\ub294 &#8220;\ub2e4\ub978 \ubaa8\ub4e0 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \uc88b\ub2e4&#8221;\uc640 \uac19\uc774 \uc8fc\uc7a5\uc758 \uadfc\uac70\uac00 \uc124\uba85\ub418\uc9c0 \uc54a\uc740 \ud3ec\uad04\uc801\uc778 \uc9c4\uc220\uc740 <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\uac1d\uad00\uc131 \uc758\ubb34<\/strong>\ub294 \uc18c\ube44\uc790\uac00 \uad11\uace0\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0ac\uc2e4\uc801\uc774\uace0 \uacf5\uc815\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\ub294 \ub2e8\uc21c\ud788 \uac10\uc815\uc801\uc73c\ub85c \uc791\uc6a9\ud558\uac70\ub098 \uacbd\uc7c1\uc5c5\uccb4\ub97c \ud3c4\ud558\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\uac80\uc99d \uac00\ub2a5\ud558\uace0 \ud655\uc778 \uac00\ub2a5\ud55c \uc0ac\uc2e4\uc5d0 \uadfc\uac70<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergleichbare-eigenschaften\">\ube44\uad50 \uac00\ub2a5\ud55c \ud2b9\uc131<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc2e4\uc81c\ub85c <strong>\uad00\ub828\uc131<\/strong>\uc774 \uc788\uace0 <strong>\uc758\ubbf8 \uc788\uac8c \ube44\uad50 \uac00\ub2a5\ud55c<\/strong> <strong>\ud2b9\uc131<\/strong>\ub9cc \ube44\uad50\ud574\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc784\uc758\uc758 \ud2b9\uc9d5\uc744 \uc120\ud0dd\ud560 \uc218 \uc5c6\uace0, <strong>\uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560<\/strong>\uc744 \ud558\ub294 \ud2b9\uc131\ub9cc \ube44\uad50\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud2b9\ud788 \uc81c\ud488\uc758 \uac00\uaca9, \ud488\uc9c8, \uc131\ub2a5, \ub0b4\uad6c\uc131 \ub610\ub294 \uae30\uc220\uc801 \ud2b9\uc131\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790\ub294 \ube44\uad50\uac00 \ubb34\uc5c7\uc5d0 \uad00\ud55c \uac83\uc778\uc9c0, \uc65c \ud55c \uc81c\ud488\uc774 \ub2e4\ub978 \uc81c\ud488\ubcf4\ub2e4 \ub354 \uc88b\uac70\ub098 \uc800\ub834\ud558\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294\uc9c0 \uc778\uc2dd\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac80\uc99d \uac00\ub2a5\ud55c \ud2b9\uc131\uacfc \uad6c\uccb4\uc801\uc778 \uc5f0\uad00\uc131\uc774 \uc5c6\ub294 \ubd88\ubd84\uba85\ud558\uac70\ub098 \uc644\uc804\ud788 \uc77c\ubc18\uc801\uc778 \uc9c4\uc220\uc740 <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-vergleichbarkeitskriterien\">\ube44\uad50 \uac00\ub2a5\uc131 \uae30\uc900<\/h4>\n\n<p class=\"wp-block-paragraph\">\uad11\uace0 \ube44\uad50\uac00 \ud5c8\uc6a9\ub418\ub824\uba74 \ube44\uad50\ub418\ub294 \ud2b9\uc131\uc774 \ud2b9\uc815 \uc694\uac74\uc744 \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc74c\uacfc \uac19\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\ubcf8\uc9c8\uc801\uc774\uace0,<\/li>\n\n\n\n<li>\uad00\ub828\uc131\uc774 \uc788\uc73c\uba70,<\/li>\n\n\n\n<li>\uac80\uc99d \uac00\ub2a5\ud558\uace0,<\/li>\n\n\n\n<li>\uc804\ud615\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50\ub418\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\ubcf8\uc9c8\uc801<\/strong>\uc774\ub77c\ub294 \uac83\uc740 \uadf8 \ud2b9\uc131\uc774 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\uc694\ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. <strong>\uad00\ub828\uc131<\/strong>\uc774 \uc788\ub2e4\ub294 \uac83\uc740 \uadf8 \ud2b9\uc131\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uc2e4\uc81c\ub85c \ud765\ubbf8\ub86d\uac70\ub098 \uc720\uc6a9\ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. <strong>\uac80\uc99d \uac00\ub2a5<\/strong>\ud558\ub2e4\ub294 \uac83\uc740 \uc8fc\uc7a5\ub41c \ucc28\uc774\uc810\uc744 \uac1d\uad00\uc801\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. <strong>\uc804\ud615\uc801<\/strong>\uc774\ub77c\ub294 \uac83\uc740 \ud574\ub2f9 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \ud2b9\uc9d5\uc801\uc778 \ud2b9\uc131\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-herabsetzungsverbot\">\ube44\ubc29 \uae08\uc9c0<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 \uacbd\uc7c1\uc5c5\uccb4\ub97c <strong>\ubd80\ub2f9\ud558\uac8c \ube44\ubc29\ud558\uac70\ub098 \ud3c4\ud558\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4<\/strong>. \uae30\uc5c5\uc740 \uacbd\uc7c1 \uc81c\ud488\uacfc\uc758 \ucc28\uc774\uc810\uc744 \uac15\uc870\ud560 \uc218\ub294 \uc788\uc9c0\ub9cc, \ub2e8\uc21c\ud788 \ub2e4\ub978 \uae30\uc5c5\uc744 \uc870\ub871\ud558\uac70\ub098 \uba85\uc608\ub97c \ud6fc\uc190\ud560 \ubaa9\uc801\uc73c\ub85c \uad11\uace0\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ud2b9\ud788 \uacbd\uc7c1\uc5c5\uccb4\ub098 \uadf8 \uc81c\ud488\uc5d0 \ub300\ud55c \ubaa8\uc695\uc801, \uacf5\uaca9\uc801 \ub610\ub294 \ud3ec\uad04\uc801\uc73c\ub85c \ube44\ud558\ud558\ub294 \uc9c4\uc220\uc740 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\ub294 \uacbd\uc7c1 \uc81c\ud488\uc774 \uc5f4\ub4f1\ud558\uac70\ub098 \uacfc\ub3c4\ud558\uac8c \ube44\uc2f8\ub2e4\ub294 \uc778\uc0c1\uc744 \uc8fc\uc5b4\uc11c\ub294 \uc548 \ub418\uba70, \uc774\ub294 \uc0ac\uc2e4\uc801\uc73c\ub85c \uadfc\uac70\uac00 \uc788\uace0 \uac1d\uad00\uc801\uc73c\ub85c \uc774\ud574 \uac00\ub2a5\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ubc18\uba74, <strong>\uc0ac\uc2e4\uc801 \ube44\ud310<\/strong> \ub610\ub294 <strong>\uac1d\uad00\uc801\uc778 \ube44\uad50<\/strong>\ub294 \uac80\uc99d \uac00\ub2a5\ud55c \uc0ac\uc2e4\uc5d0 \uadfc\uac70\ud558\uace0 \uacbd\uc7c1\uc5c5\uccb4\ub97c \ube44\ubc29\ud560 \ubaa9\uc801\uc774 \uc544\ub2cc \ud55c <strong>\ud5c8\uc6a9\ub429\ub2c8\ub2e4<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ursprungsbezeichnungsidentitat\">\uc6d0\uc0b0\uc9c0 \uba85\uce6d \ub3d9\uc77c\uc131<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\ubcf4\ud638\ub41c \uc6d0\uc0b0\uc9c0 \uba85\uce6d<\/strong>\uc744 \uac00\uc9c4 \uc0c1\ud488\uc744 \ube44\uad50\ud560 \uacbd\uc6b0, <strong>\ub3d9\uc77c\ud55c \uc6d0\uc0b0\uc9c0 \uba85\uce6d<\/strong>\uc744 \uac00\uc9c4 \uc81c\ud488\ub9cc \ube44\uad50\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uaddc\uce59\uc740 \uc54c\ub824\uc9c4 \uc6d0\uc0b0\uc9c0 \uba85\uce6d\uc774 \ubd80\ub2f9\ud558\uac8c \uc774\uc6a9\ub418\uac70\ub098 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc758 \uc2e4\uc81c \uc6d0\uc0b0\uc9c0\uc5d0 \ub300\ud574 \uc624\uc778\ub418\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ub530\ub77c\uc11c \uae30\uc5c5\uc740 \u201c\uc0f4\ud398\uc778\u201d\uc774\ub77c\ub294 \uba85\uce6d\uc744 \uac00\uc9c4 \uc81c\ud488\uc744 \uc774 \ubcf4\ud638\ub418\ub294 \uc6d0\uc0b0\uc9c0 \uba85\uce6d\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ub2e4\ub978 \ubc1c\ud3ec\uc131 \uc640\uc778\uacfc \ube44\uad50\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ube44\uad50\ub294 \ub450 \uc81c\ud488 \ubaa8\ub450 \ub3d9\uc77c\ud55c \ubcf4\ud638 \uc6d0\uc0b0\uc9c0 \uba85\uce6d\uc744 \uac00\uc9c4 \uacbd\uc6b0\uc5d0\ub9cc \ud5c8\uc6a9\ub429\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc774 \uaddc\uce59\uc740 \uae30\ub9cc\uc801\uc774\uac70\ub098 \ubd88\uacf5\uc815\ud55c \uad11\uace0 \ube44\uad50\ub85c\ubd80\ud130 <strong>\uc18c\ube44\uc790<\/strong>\ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\ud488\uc9c8 \uc9c0\uc5ed \uc81c\ud488\uc758 <strong>\uc0dd\uc0b0\uc790<\/strong>\ub3c4 <strong>\ubcf4\ud638<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-unlauterer-rufausnutzung\">\ubd80\ub2f9\ud55c \uba85\uc131 \uc774\uc6a9 \uae08\uc9c0<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc88b\uc740 \ud3c9\ud310\uc744 \ubd80\ub2f9\ud558\uac8c \uc774\uc6a9\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc720\uba85 \uc0c1\ud45c\ub098 \uacbd\uc7c1 \uae30\uc5c5\uacfc \uc5f0\uacb0\ud558\ub294 \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0, \uc778\uc9c0\ub3c4 \ub610\ub294 \uc2e0\ub8b0\ub97c \uc758\ub3c4\uc801\uc73c\ub85c \uc774\uc6a9\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ud2b9\ud788 \uad11\uace0\ub97c \ud1b5\ud574 \uc720\uba85 \uc0c1\ud45c\uc5d0 \uc758\ub3c4\uc801\uc73c\ub85c &#8220;\ud3b8\uc2b9&#8221;\ud558\uc5ec \uadf8 \uc778\uc9c0\ub3c4\ub97c \uc774\uc6a9\ud558\ub294 \uac83\uc740 <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>. \uc18c\ube44\uc790\ub294 \uae30\uc5c5\ub4e4 \uc0ac\uc774\uc5d0 \uacbd\uc81c\uc801 \uc5f0\uad00\uc131\uc774 \uc788\uac70\ub098 \uad11\uace0\ub418\ub294 \uc81c\ud488\uc774 \uc720\uba85 \uacbd\uc7c1 \uc81c\ud488\uacfc \ub3d9\uc77c\ud55c \ud488\uc9c8 \ub610\ub294 \uc6d0\uc0b0\uc9c0\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4\ub294 \uc778\uc0c1\uc744 \ubc1b\uc544\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc0ac\uc2e4\uc801\uc774\uace0 \uac1d\uad00\uc801\uc778 \uad11\uace0 \ube44\uad50\ub97c \uc704\ud574 \ud544\uc694\ud55c \uacbd\uc6b0 \uacbd\uc7c1\uc790\ub098 \uadf8 \uc0c1\ud45c\ub97c \ub2e8\uc21c\ud788 \uc5b8\uae09\ud558\ub294 \uac83\uc740 <strong>\ud5c8\uc6a9<\/strong>\ub429\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-der-imitationswerbung\">\ubaa8\ubc29 \uad11\uace0 \uae08\uc9c0<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 \uc81c\ud488\uc744 \uacbd\uc7c1 \uc81c\ud488\uc758 \ubaa8\ubc29\ud488\uc774\ub098 \ubcf5\uc81c\ud488\uc73c\ub85c \ubb18\uc0ac\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc790\uc0ac \uc81c\ud488\uc774 \uc720\uba85 \ube0c\ub79c\ub4dc \uc81c\ud488\uc758 \ub354 \uc800\ub834\ud558\uac70\ub098 \uc720\uc0ac\ud55c \ubcf5\uc81c\ud488\uc774\ub77c\uace0 \uad11\uace0\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc774 <strong>\uae08\uc9c0 \uaddc\uc815\uc740<\/strong> \uc18c\ube44\uc790\uac00 \uc758\ub3c4\uc801\uc73c\ub85c <strong>\ubaa8\ubc29 \uc81c\ud488<\/strong>\uc73c\ub85c \uc720\ub3c4\ub418\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uace0 \uc800\ub834\ud55c \ubcf5\uc81c\ud488\uc5d0 \uc758\ud574 \uc720\uba85 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uac00 \ud6fc\uc190\ub418\ub294 \uac83\uc744 \ub9c9\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud2b9\ud788 \u201c\ube0c\ub79c\ub4dc X\uc640 \ub3d9\uc77c\ud558\uc9c0\ub9cc \uac00\uaca9\ub9cc \uc800\ub834\ud568\u201d\uacfc \uac19\uc740 \uad11\uace0 \ubb38\uad6c\ub098 \uc81c\ud488\uc774 \uc758\ub3c4\uc801\uc73c\ub85c \uc720\uba85 \ube0c\ub79c\ub4dc \uc81c\ud488\uc744 \ubcf8\ub5a0 \ub9cc\ub4e4\uc5b4\uc84c\ub2e4\ub294 \uc554\uc2dc\ub294 <strong>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7ec\ub098 \uc790\uc0ac \uc81c\ud488\uc744 \uba85\uc2dc\uc801\uc73c\ub85c \ubaa8\ubc29\uc774\ub098 \ubcf5\uc81c\ub85c \ubb18\uc0ac\ud558\uc9c0 \uc54a\ub294 \ud55c, \ud2b9\uc131\uc774\ub098 \uac00\uaca9\uc5d0 \ub300\ud55c \uc0ac\uc2e4\uc801\uc778 \ube44\uad50\ub294 <strong>\ud5c8\uc6a9<\/strong>\ub429\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-von-verwechslungsgefahr\">\ud63c\ub3d9\uc758 \uc704\ud5d8 \uae08\uc9c0<\/h3>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\ub294 \uc18c\ube44\uc790\uac00 \uae30\uc5c5, \ube0c\ub79c\ub4dc, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc11c\ub85c <strong>\ud63c\ub3d9<\/strong>\ud558\uac8c \ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\ub294 \uc5b4\ub5a4 \uae30\uc5c5\uc774 \uad11\uace0\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc5b8\uae09\ub418\ub294\uc9c0\ub97c \uba85\ud655\ud788 \ubcf4\uc5ec\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uc720\uc0ac\ud55c \ube0c\ub79c\ub4dc, \ub85c\uace0, \ud3ec\uc7a5 \ub610\ub294 \uad11\uace0 \ub514\uc790\uc778\uc774 \uc0ac\uc6a9\ub418\uc5b4 \uc81c\ud488\uc774 <strong>\ub3d9\uc77c\ud55c \uae30\uc5c5\uc5d0\uc11c \uc0dd\uc0b0<\/strong>\ub418\uac70\ub098 <strong>\uacbd\uc81c\uc801\uc73c\ub85c \uad00\ub828<\/strong>\ub418\uc5b4 \uc788\ub2e4\ub294 <strong>\uc778\uc0c1<\/strong>\uc744 \uc8fc\ub294 \uacbd\uc6b0 <strong>\ud63c\ub3d9\uc758 \uc704\ud5d8<\/strong>\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p class=\"wp-block-paragraph\">\uc774 \uae08\uc9c0 \uaddc\uc815\uc740 \uc18c\ube44\uc790\uac00 \uad11\uace0 \ube44\uad50\ub97c \uba85\ud655\ud558\uac8c \ubd84\ub958\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\ub294 \uc81c\ud488\uc758 \ucd9c\ucc98\ub098 \uc18c\uc18d\uc774 \ubd88\ubd84\uba85\ud574\uc9c0\ub3c4\ub85d \ub514\uc790\uc778\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-unzulassiger-vergleichender-werbung\">\ud5c8\uc6a9\ub418\uc9c0 \uc54a\ub294 \ube44\uad50 \uad11\uace0\uc758 \ubc95\uc801 \uacb0\uacfc<\/h2>\n\n<p class=\"wp-block-paragraph\">\ube44\uad50 \uad11\uace0\uac00 \ud5c8\uc6a9 \uc694\uac74\uc744 \uc704\ubc18\ud558\ub294 \uacbd\uc6b0, <strong>\uc0c1\ub2f9\ud55c \ubc95\uc801 \uacb0\uacfc<\/strong>\ub97c \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc95\uc740 \uacbd\uc7c1\uc5c5\uccb4 \ubc0f \uae30\ud0c0 \uad8c\ub9ac \ubcf4\uc720\uc790\uc5d0\uac8c \ubd88\uacf5\uc815\ud55c \uad11\uace0\ub97c \uc911\ub2e8\uc2dc\ud0a4\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \uc218\ub2e8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uc911\uc694\ud55c \ubc95\uc801 \uacb0\uacfc\ub294 \ud2b9\ud788 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\ud5c8\uc6a9\ub418\uc9c0 \uc54a\ub294 \uad11\uace0\uc758 \ucd94\uac00 \uc0ac\uc6a9\uc5d0 \ub300\ud55c <strong>\uae08\uc9c0 \uccad\uad6c\uad8c<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 14 UWG<\/a><\/li>\n\n\n\n<li>\uc704\ubc18\uc774 \uace0\uc758\ub85c \ubc1c\uc0dd\ud55c \uacbd\uc6b0 <strong>\uc190\ud574\ubc30\uc0c1 \uccad\uad6c\uad8c<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 16 UWG<\/a><\/li>\n\n\n\n<li><strong>\ubc95\uc801 \uc870\uce58<\/strong>, \uc608\ub97c \ub4e4\uc5b4 <strong>\uac00\ucc98\ubd84<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 24 UWG<\/a>\ub97c \ud1b5\ud55c \uc870\uce58<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\uadf8 \uc911\uc2ec\uc5d0\ub294 <strong>\uae08\uc9c0\uccad\uad6c\uad8c<\/strong>\uc774 \uc788\uc2b5\ub2c8\ub2e4. <strong> <\/strong><strong>\uc81c14\uc870<\/strong> <strong>UWG<\/strong>\uc5d0 \ub530\ub77c \uae08\uc9c0\uccad\uad6c\uad8c\uc744 \uc8fc\uc7a5\ud560 \uc218 \uc788\ub294 \uc790\ub294 \uacbd\uc7c1\uc790, \uc601\ud5a5\uc744 \ubc1b\ub294 \uc774\uc775\uc744 \ub300\ud45c\ud558\ub294 \ud55c \uae30\uc5c5\uc758 \uacbd\uc81c\uc801 \uc774\uc775 \uc99d\uc9c4\uc744 \uc704\ud55c \ub2e8\uccb4, \ub178\ub3d9\uc790 \ubc0f \ud53c\uace0\uc6a9\uc778 \uc5f0\ubc29\ud68c\uc758\uc18c, \uc624\uc2a4\ud2b8\ub9ac\uc544 \uacbd\uc81c\ud68c\uc758\uc18c, \uc624\uc2a4\ud2b8\ub9ac\uc544 \ub18d\uc5c5\ud68c\uc758\uc18c \uc758\uc7a5\ub2e8 \ud68c\uc758, \uc624\uc2a4\ud2b8\ub9ac\uc544 \ub178\ub3d9\uc870\ud569 \uc5f0\ub9f9 \ubc0f \uc5f0\ubc29\uacbd\uc7c1\uccad\uc785\ub2c8\ub2e4. \ubc18\uba74 \uac1c\ubcc4 \uc18c\ube44\uc790\ub294 \uae08\uc9c0\uc18c\uc1a1\uc744 \uc81c\uae30\ud560 \uad8c\ud55c\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\uc5b8\uae09\ub41c \uc81c\uc7ac\ub294 \uacbd\uc7c1\uc774 <strong>\ubd88\uacf5\uc815\ud55c \uad11\uace0 \ube44\uad50\ub85c \uc778\ud574 \uc65c\uace1\ub418\uc9c0 \uc54a\ub3c4\ub85d<\/strong> \ubcf4\uc7a5\ud558\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \uad11\uace0\uac00 <strong>\ubc95\uc801 \uc694\uad6c \uc0ac\ud56d\uc744 \uc644\uc804\ud788 \uc900\uc218\ud558\ub294\uc9c0<\/strong> \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\uacbd\uc7c1\ubc95\uc5d0\uc11c\ub294 \uad11\uace0 \ube44\uad50\uc758 \uc791\uc740 \ubd80\uc815\ud655\uc131\ub3c4 \uc0c1\ub2f9\ud55c \ubc95\uc801 \uacb0\uacfc\ub97c \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">\ubcc0\ud638\uc0ac\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud55c \uadc0\ud558\uc758 \uc774\uc810<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\ube44\uad50 \uad11\uace0\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \ubc95\uc801 \uc704\ud5d8\ub3c4 \ub0b4\ud3ec\ud569\ub2c8\ub2e4.<\/strong> \ube44\uad50\uc758 \uc791\uc740 \ubd80\uc815\ud655\uc131, \ubd88\uc644\uc804\ud55c \uc815\ubcf4 \ub610\ub294 \ube44\uac1d\uad00\uc801\uc778 \ud45c\ud604\uc740 <strong>\uacbd\uace0\uc7a5, \uae08\uc9c0 \uccad\uad6c\uad8c \ub610\ub294 \ubc95\uc801 \uc808\ucc28<\/strong>\ub85c \ube60\ub974\uac8c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uad11\uace0\ub294 \uc885\uc885 \uacfc\uc7a5\ub418\uac8c \ud45c\ud604\ub418\ubbc0\ub85c <strong>\ubc95\uc801\uc73c\ub85c \uae54\ub054\ud55c \uad6c\uc131<\/strong>\uc774 \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\ubcc0\ud638\uc0ac\uc758 \uac80\ud1a0<\/strong>\ub294 \uae30\uc5c5\uc774 \uad11\uace0 \ubb38\uad6c\ub97c \ubc95\uc801\uc73c\ub85c \uc548\uc804\ud558\uac8c \uc791\uc131\ud558\uace0 \uc77c\ubc18\uc801\uc778 \uc2e4\uc218\ub97c \ud53c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 <strong>\uacbd\uc7c1\uc5c5\uccb4\uc758 \ubd88\uacf5\uc815\ud55c \uad11\uace0 \ud589\uc704<\/strong>\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p class=\"wp-block-paragraph\">\ubcc0\ud638\uc0ac\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud574 \uadc0\ud558\ub294 \ud2b9\ud788 \ub2e4\uc74c\uacfc \uac19\uc740 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\ucea0\ud398\uc778 \uac8c\uc2dc \uc804 <strong>\uad11\uace0 \ube44\uad50\uc758 \ubc95\uc801 \uc548\uc804\uc131 \ud655\ubcf4<\/strong><\/li>\n\n\n\n<li>\uacbd\uc7c1\uc5c5\uccb4\uc758 \ubd88\ubc95 \uad11\uace0\uc5d0 \ub300\ud55c <strong>\uad8c\ub9ac \uc2e0\uc18d \uc9d1\ud589<\/strong><\/li>\n\n\n\n<li>\ube44\uad50\uac00 \ud5c8\uc6a9\ub418\ub294\uc9c0, \uc624\ud574\ub97c \uc720\ubc1c\ud558\ub294\uc9c0, \ubd88\uacf5\uc815\ud55c\uc9c0\uc5d0 \ub300\ud55c <strong>\uba85\ud655\ud55c \ubc95\uc801 \ud3c9\uac00<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\uc774\ub97c \ud1b5\ud574 <strong>\uacbd\uc7c1 \uc704\ud5d8\uc744 \uc904\uc774\uace0<\/strong> \ub3d9\uc2dc\uc5d0 <strong>\ud569\ubc95\uc801\uc778 \uad11\uace0 \uae30\ud68c\ub97c \ubc95\uc801\uc73c\ub85c \uc548\uc804\ud558\uac8c \ud65c\uc6a9\ud560<\/strong> \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\ube44\uad50 \uad11\uace0\ub294 \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud558\uc9c0\ub9cc \uae30\ub9cc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ubcc0\ud638\uc0ac\uc758 \uc790\ubb38\uc740 \uc774\ub7ec\ud55c \uacbd\uacc4\uac00 \uc9c0\ucf1c\uc9c0\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-4274a74a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2f9f3a88 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00a7 2a UWG\uc5d0 \ub530\ub978 \ube44\uad50 \uad11\uace0\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\ube44\uad50 \uad11\uace0\ub294 \uae30\uc5c5\uc774 \uad11\uace0\uc5d0\uc11c \uc790\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uacbd\uc7c1\uc5c5\uccb4 \ub610\ub294 \uadf8 \uc81c\uc548\uacfc \uc5f0\uad00\uc2dc\ud0a4\ub294 \uacbd\uc6b0\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc5c5\uccb4\ub97c \uba85\uc2dc\uc801\uc73c\ub85c \uc5b8\uae09\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub300\uc911\uc774 \uc5b4\ub5a4 \uacbd\uc7c1\uc0ac\uc758 \uc81c\uc548\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \uc778\uc2dd\ud560 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ucda9\ubd84\ud569\ub2c8\ub2e4.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-04926923 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\uc624\uc2a4\ud2b8\ub9ac\uc544\uc5d0\uc11c \ube44\uad50 \uad11\uace0\ub294 \ud5c8\uc6a9\ub429\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\uc608. \ube44\uad50 \uad11\uace0\ub294 \u00a7 2a UWG\uc5d0 \ub530\ub77c \uc6d0\uce59\uc801\uc73c\ub85c \ud5c8\uc6a9\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac1d\uad00\uc801\uc774\uace0, \uac80\uc99d \uac00\ub2a5\ud558\uba70, \uc624\ud574\ub97c \uc720\ubc1c\ud558\uac70\ub098 \ube44\ud558\uc801\uc774\uc9c0 \uc54a\uc544\uc57c \ud569\ub2c8\ub2e4. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b8d344e6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\uc5b4\ub5a4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc11c\ub85c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\ub3d9\uc77c\ud55c \ubaa9\uc801\uc744 \ucda9\uc871\ud558\uac70\ub098 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c4\uc815\ud55c \ub300\uc548\uc774 \ub418\ub294 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub9cc \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc644\uc804\ud788 \ub2e4\ub978 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uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\uad11\uace0\uc5d0\uc11c \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc0c1\ud45c\ub97c \uc5b8\uae09\ud574\ub3c4 \ub429\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\uc6d0\uce59\uc801\uc73c\ub85c \ube44\uad50\uc5d0 \ud544\uc694\ud55c 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class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\ud5c8\uc6a9\ub418\uc9c0 \uc54a\ub294 \ube44\uad50 \uad11\uace0\uc758 \uacb0\uacfc\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\uacbd\uc7c1\uc5c5\uccb4 \ubc0f \uae30\ud0c0 \uad8c\ub9ac \ubcf4\uc720\uc790\ub294 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\ub294 \uad11\uace0\uc5d0 \ub300\ud574 \ubc95\uc801 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uae08\uc9c0 \uccad\uad6c\uad8c, \uac00\ucc98\ubd84 \ubc0f \uacbd\uc6b0\uc5d0 \ub530\ub77c \uc190\ud574\ubc30\uc0c1 \uccad\uad6c\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-000e3b6a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\ube44\uad50 \uad11\uace0\ub97c \ubc95\uc801\uc73c\ub85c \uac80\ud1a0\ud574\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/div><div class=\"uagb-faq-content\"><p>\uad11\uace0 \ube44\uad50\uc758 \uc791\uc740 \ubd80\uc815\ud655\uc131\ub3c4 \uacbd\uc7c1\ubc95 \uc704\ubc18\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc95\uc801 \uac80\ud1a0\ub294 \uae30\uc5c5\uc774 \uacbd\uace0\uc7a5, \ubc95\uc801 \uc808\ucc28 \ubc0f \ubd88\ud544\uc694\ud55c \uc704\ud5d8\uc744 \ud53c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"UWG \uc81c2a\uc870\ub294 \ube44\uad50 \uad11\uace0\ub97c \uc9c1\uc811\uc801 \ub610\ub294 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&#8230;","protected":false},"author":111,"featured_media":131990,"parent":102711,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1678],"tags":[],"class_list":["post-131989","page","type-page","status-publish","has-post-thumbnail","hentry","category-1678"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Elisa 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