{"id":106845,"date":"2021-05-26T10:31:31","date_gmt":"2021-05-26T08:31:31","guid":{"rendered":"https:\/\/harlander-partner.eu\/%ec%83%81%ed%91%9c%eb%b2%95\/%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ea%b8%b0%eb%8a%a5\/"},"modified":"2025-12-25T18:56:30","modified_gmt":"2025-12-25T17:56:30","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ea%b8%b0%eb%8a%a5","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ko\/%ec%83%81%ed%91%9c%eb%b2%95\/%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ea%b8%b0%eb%8a%a5\/","title":{"rendered":"\ube0c\ub79c\ub4dc\uc758 \uae30\ub2a5"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\ube0c\ub79c\ub4dc\uc758 \uae30\ub2a5<\/h2><ul><li><a href=\"#h-funktionen-der-marke\" data-level=\"2\">\ube0c\ub79c\ub4dc\uc758 \uae30\ub2a5<\/a><\/li><li><a href=\"#h-herkunftsfunktion-kennzeichnungsfunktion\" data-level=\"2\">\ucd9c\ucc98 \uae30\ub2a5, \uc2dd\ubcc4 \uae30\ub2a5<\/a><\/li><li><a href=\"#h-qualitatsfunktion-garantiefunktion-vertrauensfunktion\" data-level=\"2\">\ud488\uc9c8 \uae30\ub2a5, \ubcf4\uc99d \uae30\ub2a5, \uc2e0\ub8b0 \uae30\ub2a5<\/a><\/li><li><a href=\"#h-kommunikationsfunktion-und-informationsfunktion\" data-level=\"2\">\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\ub2a5 \ubc0f \uc815\ubcf4 \uae30\ub2a5<\/a><\/li><li><a href=\"#h-werbefunktion\" data-level=\"2\">\uad11\uace0 \uae30\ub2a5<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-funktionen-der-marke\">\ube0c\ub79c\ub4dc\uc758 \uae30\ub2a5<\/h2>\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub294 \ub2e4\ub978 \uae30\uc5c5\uacfc \ucc28\ubcc4\ud654\ub418\ub294 \ud45c\uc9c0\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uacbd\uc7c1\uc5c5\uccb4\uc640 \ucc28\ubcc4\ud654\ub420 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub294 \uc2dc\uc7a5\uc5d0\uc11c \ubc29\ud5a5\uc744 \uc7a1\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uac83\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4.    <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-herkunftsfunktion-kennzeichnungsfunktion\">\ucd9c\ucc98 \uae30\ub2a5, \uc2dd\ubcc4 \uae30\ub2a5<\/h2>\n\n<p class=\"wp-block-paragraph\">\uc0c1\ud45c\uad8c\uc758 \uc6d0\ub798 \uc544\uc774\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc\uac00 \uc81c\uc870\uc5c5\uccb4\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uac83, \uc989 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \ucd9c\ucc98\uc5d0 \ub300\ud55c \uc815\ubcf4\uc785\ub2c8\ub2e4.<\/p>\n\n<p class=\"wp-block-paragraph\">\uc774\uac83\uc744 \ub108\ubb34 \ubb38\uc790\uc801\uc73c\ub85c \uc774\ud574\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc885\uc885 \uc0c1\ud45c\uad8c\uc790\uc758 \ud68c\uc0ac\uba85\uc740 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ud45c\uc2dc\ub418\ub294 \ube0c\ub79c\ub4dc\uc640 \uc644\uc804\ud788 \ub2e4\ub985\ub2c8\ub2e4. \uc774\ub294 \uc608\ub97c \ub4e4\uc5b4, \uba40\ud2f0 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uacbd\uc6b0\uc5d0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc0c1\ud45c\uad8c\uc790\uac00 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\ub97c \ud1b5\ud574 \uc81c\ud488\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc81c\uacf5\ub418\ub294 \uc81c\ud488\uc758 \ub2e4\uc591\uc131\uc774\ub77c\ub294 \uc778\uc0c1\uc744 \uc8fc\uace0\uc790 \ud560 \ub54c \uadf8\ub807\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p class=\"wp-block-paragraph\">\ub530\ub77c\uc11c \ucd9c\ucc98 \uae30\ub2a5\uc740 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class=\"wp-block-heading\" id=\"h-kommunikationsfunktion-und-informationsfunktion\">\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\ub2a5 \ubc0f \uc815\ubcf4 \uae30\ub2a5<\/h2>\n\n<p class=\"wp-block-paragraph\">\ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110 \uc5ed\ud560\ub3c4 \ud569\ub2c8\ub2e4. \uc798 \ub514\uc790\uc778\ub41c \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc5d0\uac8c \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ub85c\uace0 \ub514\uc790\uc778\uacfc \uc81c\ud488\uc758 \uc678\uad00\ub9cc\uc73c\ub85c\ub3c4 \ud574\ub2f9 \uc81c\ud488\uc774 \uc800\uac00\uc778\uc9c0 \uace0\uac00\uc778\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbefunktion\">\uad11\uace0 \uae30\ub2a5<\/h2>\n\n<p class=\"wp-block-paragraph\">\uc774 \ubaa8\ub4e0 \uae30\ub2a5\uc740 \uc18c\uc704 \uad11\uace0 \uae30\ub2a5\uc73c\ub85c \ud1b5\ud569\ub418\uba70, \uc774\ub294 \ub300\uc0c1 \uc18c\ube44\uc790\uce35\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc\uc758 (\ubc14\ub77c\uac74\ub300 \uae0d\uc815\uc801\uc778) \uc601\ud5a5\ub825\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\ubb34\ub8cc \uccab \uc0c1\ub2f4\"><span class=\"mr-cta-link-normal\">\uc9c0\uae08 \ud76c\ub9dd \uc77c\uc2dc \uc120\ud0dd:<\/span><span class=\"mr-cta-link-bold\">\ubb34\ub8cc \uccab \uc0c1\ub2f4<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\ube0c\ub79c\ub4dc\uc758 \uae30\ub2a5 \uae30\uc5c5\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub294 \ub2e4\ub978 \uae30\uc5c5\uacfc \ucc28\ubcc4\ud654\ub418\ub294 \ud45c\uc9c0\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uacbd\uc7c1\uc5c5\uccb4\uc640 \ucc28\ubcc4\ud654\ub420 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub294 \uc2dc\uc7a5\uc5d0\uc11c \ubc29\ud5a5\uc744 \uc7a1\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uac83\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4. \ucd9c\ucc98 &#8230;","protected":false},"author":1,"featured_media":0,"parent":101877,"menu_order":68,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1644],"tags":[],"class_list":["post-106845","page","type-page","status-publish","hentry","category-1644"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter 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