{"id":44655,"date":"2021-05-30T19:45:42","date_gmt":"2021-05-30T17:45:42","guid":{"rendered":"https:\/\/harlander-partner.eu\/zakon-o-zigovima\/top-7-zabluda-u-pravu-ziga\/"},"modified":"2025-12-16T11:16:40","modified_gmt":"2025-12-16T10:16:40","slug":"top-7-zabluda-u-pravu-ziga","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/hr\/zakon-o-zigovima\/top-7-zabluda-u-pravu-ziga\/","title":{"rendered":"Top 7 zabluda u pravu \u017eiga"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Top 7 \u2013 Zablude u pravu \u017eiga<\/h2><ul><li><a href=\"#h-top-7-irrtumer-beim-markenschutz\" data-level=\"2\">Top 7 zabluda o za\u0161titi robne marke<\/a><\/li><li><a href=\"#h-konsequenzen-von-markenrechtsverletzungen\" data-level=\"2\">Posljedice povreda prava \u017eiga<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading h2-whitespace\" id=\"h-top-7-irrtumer-beim-markenschutz\">Top 7 zabluda o za\u0161titi robne marke<\/h2>\n\n<p class=\"wp-block-paragraph\">Svaka, pa i najmanja pogre\u0161ka, mo\u017ee vas ko\u0161tati va\u0161eg \u017eiga.<\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp\" alt=\"Ove sedam zabluda ugro\u017eava sigurnost va\u0161eg brenda. Kod nas mo\u017eete pro\u010ditati sve o gorkim posljedicama za va\u0161u tvrtku.\" >\n\t<\/picture>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">Sastavili smo za vas top 7.<br\/><br\/>Ruku na srce \u2013 na koliko pitanja mo\u017eete to\u010dno odgovoriti?<\/p>\n<\/div>\n<\/div>\n\n<details class=\"wp-block-details faq\"><summary>Mogu li ignorirati pravo \u017eiga ako ionako ne \u017eelim prijaviti \u017eig?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Ne. <\/strong>Pretpostavimo da svoj novi napitak nazovete Coca-Cola, ali ne prijavite za\u0161titni znak. Biste li se ozbiljno nadali da \u0107e to dobro pro\u0107i? Naravno da ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u0161to bi to bilo druga\u010dije ako namjerno ili iz nehaja povrijedite jedan od stotina tisu\u0107a drugih \u017eigova, a sami niste registrirali \u017eig? <strong>Pravo \u017eiga ti\u010de se svakog poduzetnika i svake poduzetnice.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cak i odabir boje omota \u010dokolade u obiteljskoj manufakturi \u010dokolade mo\u017ee dovesti do te\u0161kih povreda prava \u017eiga.<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Mogu li sa svojim \u017eigom pri\u010dekati dok moja nova ponuda ne ostvari prve prihode?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Ne.<\/strong> Sva obilje\u017eja poduze\u0107a, roba i usluga moraju se provjeriti <strong>prije lansiranja na tr\u017ei\u0161te<\/strong>. <strong>Pravo \u017eiga ne trpi odgodu.<\/strong><br\/><br\/>Apropos \u201eodga\u0111anje za kasnije\u201c. Tko lansira novu robu ili usluge, ula\u017ee ogromnu koli\u010dinu <strong>vremena i novca<\/strong> kako bi uspio. \u017delite li riskirati tu investiciju rje\u0161avaju\u0107i temeljna pravna pitanja tek kada tvrtka kona\u010dno dobro posluje?<br\/><br\/>Nemojte to raditi. Ve\u0107 smo do\u017eivjeli poduzetnike i poduzetnice tvrdog srca s <strong>suzama u o\u010dima<\/strong> jer im je sve oduzeto od strane konkurenata koji su izvrsno postavljeni u smislu prava na za\u0161titni znak.<br\/><br\/>U slu\u010daju povreda prava na za\u0161titni znak, prijeti vremenski neograni\u010dena <strong>zabrana<\/strong>, <strong>potpuni gubitak izgra\u0111enog ugleda<\/strong> i visoke <strong>isplate od\u0161tete<\/strong>. \u010cak ni dosada\u0161nja domena tada vi\u0161e ne smije biti preusmjerena na novu domenu.<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Mogu li za\u0161tititi svoj \u017eig ako ne postoji identi\u010dno ime?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Ne. <\/strong>Provjera identi\u010dnih oznaka nije dovoljna. Va\u017ena je <strong>opasnost od zamjene<\/strong>. To zna\u010di da i samo sli\u010dni pojmovi mogu predstavljati prepreku.<br\/><br\/>Pri ocjenjivanju opasnosti od zamjene, moraju se uzeti u obzir svi aspekti marke i odabranih razreda. O tome postoje (bez pretjerivanja) tisu\u0107e sudskih presuda. <strong>Pravo \u017eiga ne mo\u017ee se rije\u0161iti zdravim razumom.<\/strong><br\/><br\/>Da stvar bude jo\u0161 kompliciranija: obrnuto, pod odre\u0111enim uvjetima \u010dak i identi\u010dni pojmovi mogu biti potpuno neproblemati\u010dni. <strong><br\/><\/strong><br\/>Miro, Myrro, Wiro, Xiro, Siroo \u2013 s kojim biste argumentima ocijenili opasnost od zamjene izme\u0111u ovih \u017eigova?<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Treba li istra\u017eivanje sli\u010dnosti provesti samo u \u017eeljenim razredima?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Ne. <\/strong>Opasnost od zamjene mo\u017ee postojati i izme\u0111u marki u razli\u010ditim razredima. Stoga se moraju uzeti u obzir interakcije izme\u0111u razreda.<br\/><br\/>Jednostavno je to kod razreda koji pokazuju o\u010dite sli\u010dnosti, npr. razred 9 softver i razred 42 IT usluge. Marka za softver u razredu 9 stoga zahtijeva i istra\u017eivanje u razredu 42 \u2013 i u do pet drugih razreda.<br\/><br\/>Ono \u0161to je potrebno i smisleno \u010desto se razlikuje \u010dak i izme\u0111u tvrtki u vrlo sli\u010dnim poslovnim podru\u010djima. Stoga do sada ne postoji automatski alat za odabir svih razreda koje treba uklju\u010diti. <strong>Pravo \u017eiga vrlo je sna\u017eno vezano uz pojedina\u010dni slu\u010daj.<\/strong><br\/><br\/>Znate li koliko bi razreda mogao trebati trgovac biciklima \u2013 dakle, ne posebno komplicirano zanimanje? <\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>\u0160titi li istra\u017eivanje u registru \u017eigova od povrede ranijih prava?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Ne. <\/strong>Istra\u017eivanje u registru za\u0161titnih znakova je dobar po\u010detak. Me\u0111utim, marka ima i aspekte prava trgova\u010dkih dru\u0161tava, autorskih prava, prava dizajna i prava tr\u017ei\u0161nog natjecanja.<br\/><br\/>Tko \u017eig provjerava samo s aspekta prava \u017eiga, i dalje riskira. <strong>Za\u0161tita \u017eiga treba vi\u0161e od prava \u017eiga.<\/strong><br\/><br\/>Za za\u0161titni znak EU stoga je potrebno pretra\u017eiti 29 registara za\u0161titnih znakova, 27 poslovnih knjiga kao i bezbrojne druge baze podataka za nazive tvrtki, nazive proizvoda, dizajne i autorski za\u0161ti\u0107ene naslove u 27 dr\u017eava. Imate li za to potrebne alate?<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>\u010cemu sve to? Ako je moj za\u0161titni znak registriran, onda sam siguran?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Ne. <\/strong>Ured za za\u0161titne znakove ne provjerava kr\u0161i li va\u0161 za\u0161titni znak ranija prava. \u010cak i ako prijavite za\u0161titni znak koji je sasvim jasno ve\u0107 registriran i kr\u0161i ranija prava, Ured za za\u0161titne znakove bi izvr\u0161io upis va\u0161eg za\u0161titnog znaka.<br\/><br\/>Nije zada\u0107a Ureda za \u017eigove da Vas informira o povredama prava. <strong>To je zada\u0107a odvjetnika za \u017eigove.<\/strong><br\/><br\/>Prividni osje\u0107aj uspjeha \u201eza\u0161titni znak upisan\u201c ne nudi vam za\u0161titu od ranijih prava \u2013 to pru\u017ea isklju\u010divo <strong>opse\u017ena odvjetni\u010dka provjera<\/strong> prije prijave za\u0161titnog znaka. \u017delite li to stvarno sami poku\u0161ati?<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>\u0160to mogu sam obaviti?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Pone\u0161to.<\/strong> Prethodno istra\u017eivanje putem Googlea za identi\u010dnim markama u va\u0161oj bran\u0161i je dobra ideja. Ako postoji konkurent s istim imenom u va\u0161oj zemlji, onda je to \u010desto prepreka.<br\/><br\/>Dodatno provjerite je li za va\u0161u \u017eeljenu marku jo\u0161 uvijek slobodna smislena domena. Zahvaljuju\u0107i mnogim novim zavr\u0161etcima domena, to je \u010desto slu\u010daj. <br\/><br\/>Ali to stvarno nije potrebno. Na upit nudimo, u okviru na\u0161ih paketa za\u0161tite za\u0161titnog znaka, bez doplate inicijalni brzi pregled s rangiranjem za do tri naziva marki. Detaljna provjera se zatim vr\u0161i samo kod najperspektivnijeg kandidata.<\/p>\n<\/details>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eZa\u0161tita za\u0161titnog znaka izgleda primamljivo jednostavno. Moto: jednom kratko pretra\u017eiti u registru za\u0161titnih znakova i to je to. <br> <br>Ova zabluda mnoge ljude ko\u0161ta njihove mukotrpno izgra\u0111ene marke.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-konsequenzen-von-markenrechtsverletzungen\">Posljedice povreda prava \u017eiga<\/h2>\n\n<p class=\"wp-block-paragraph\">Na\u0161 odvjetni\u010dki ured nekoliko puta godi\u0161nje kontaktiraju o\u010dajni ljudi jer gube svoju prvo <strong>sami registriranu<\/strong>, a zatim mukotrpno izgra\u0111enu <strong>marku<\/strong>. Razlog: drugi vlasnik za\u0161titnog znaka ima ranija prava.<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>Posebno gorko:<\/strong> \u010cesto zahtjev za prestanak ne stigne odmah nakon po\u010detka poslovanja, ve\u0107 tek nakon vi\u0161egodi\u0161njeg rada na izgradnji \u2013 kada je \u017eig dovoljno velik da ga primijeti izvorni nositelj \u017eiga.<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>Te\u0161ke posljedice:<\/strong> Ako je raniji vlasnik za\u0161titnog znaka jednom otkrio povredu prava i poslao opomenu, onda je gubitak marke obi\u010dno neizbje\u017ean. Tko je propustio obaviti doma\u0107u zada\u0107u prije registracije, kasnije gotovo da vi\u0161e nema \u0161anse.<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>Razorni tro\u0161kovi:<\/strong> Uni\u0161tenje sve robe ozna\u010dene markom, uklanjanje marke sa sve poslovne dokumentacije, obustava kori\u0161tenja domene, pla\u0107anje naknada za licencu za povredu marke, objava presude na web stranici i u novinama, pla\u0107anje odvjetni\u010dkih tro\u0161kova. Mo\u017ee li to podnijeti va\u0161a tvrtka?<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>U\u010dinite to bolje:<\/strong> razgovarajte s nama.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Top 7 zabluda o za\u0161titi robne marke Svaka, pa i najmanja pogre\u0161ka, mo\u017ee vas ko\u0161tati va\u0161eg \u017eiga. Sastavili smo za vas top 7. Ruku na srce \u2013 na koliko pitanja &#8230;","protected":false},"author":1,"featured_media":44658,"parent":40866,"menu_order":62,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[935,756],"tags":[],"class_list":["post-44655","page","type-page","status-publish","has-post-thumbnail","hentry","category-landing-stranice","category-zakon-o-zigovima"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1536,864,false],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/hr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Top 7 zabluda o za\u0161titi robne marke Svaka, pa i najmanja pogre\u0161ka, mo\u017ee vas ko\u0161tati va\u0161eg \u017eiga. Sastavili smo za vas top 7. Ruku na srce \u2013 na koliko pitanja ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/44655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/comments?post=44655"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/44655\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/40866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/media\/44658"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/media?parent=44655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/categories?post=44655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/tags?post=44655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}