{"id":44077,"date":"2021-05-26T10:27:57","date_gmt":"2021-05-26T08:27:57","guid":{"rendered":"https:\/\/harlander-partner.eu\/zakon-o-zigovima\/zvucni-zig-auditivni-zig\/"},"modified":"2025-11-25T13:29:38","modified_gmt":"2025-11-25T12:29:38","slug":"zvucni-zig-auditivni-zig","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/hr\/zakon-o-zigovima\/zvucni-zig-auditivni-zig\/","title":{"rendered":"Zvu\u010dni \u017eig \/ auditivni \u017eig"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Zvu\u010dni \u017eig \/ auditivni \u017eig<\/h2><ul><li><a href=\"#h-klangmarke-hormarke\" data-level=\"2\">Zvu\u010dni \u017eig \/ auditivni \u017eig<\/a><ul><li><a href=\"#h-voraussetzungen\" data-level=\"3\">Preduvjeti<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"3\">Razlikovni karakter<\/a><\/li><li><a href=\"#h-beispiele\" data-level=\"3\">Primjeri<\/a><\/li><\/ul><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Druge vrste marki<\/a><\/li><li><a href=\"#h-kosten-einer-klangmarke-hormarke\" data-level=\"2\">Tro\u0161kovi zvu\u010dnog \u017eiga \/ auditivnog \u017eiga<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-klangmarke-hormarke\">Zvu\u010dni \u017eig \/ auditivni \u017eig<\/h2>\n\n<p>Zvu\u010dni \u017eig, tako\u0111er poznat kao auditivni \u017eig, sastoji se od tonova ili melodija.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-voraussetzungen\">Preduvjeti<\/h3>\n\n<p>Ranije su i zvu\u010dni \u017eigovi morali biti grafi\u010dki prikazivi. To uglavnom nije bio problem kod melodija, ali jest kod svakodnevnih zvukova. Taj je zahtjev u me\u0111uvremenu ukinut. Grafi\u010dki prikaz zvu\u010dnog \u017eiga vr\u0161i se u notnom zapisu ili sonogramu. Jednako je dopu\u0161teno podno\u0161enje kao digitalna zvu\u010dna datoteka.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Razlikovni karakter<\/h3>\n\n<p>Zvu\u010dni \u017eig mora \u2013 kao i svaki \u017eig \u2013 imati i apstraktnu sposobnost razlikovanja. To ne\u0107e biti slu\u010daj kod dugih, te\u0161ko pamtljivih melodija. S druge strane, ni zvu\u010dni \u017eigovi koji se sastoje samo od jednog tona u pravilu nemaju razlikovni karakter. Ni puka akusti\u010dna reprodukcija teksta pjevanjem redovito se ne smatra podobnom za \u017eig. Druga je stvar ako je pjevanje dodatno popra\u0107eno melodijom \u2013 ovdje zvu\u010dni \u017eig redovito ima apstraktnu sposobnost razlikovanja.    <\/p>\n\n<p>Roba i usluge tako\u0111er ne smiju biti opisane zvu\u010dnim \u017eigom. Na primjer, mukanje krave nema razlikovni karakter za mlijeko. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-beispiele\">Primjeri<\/h3>\n\n<p>Jedan od najpoznatijih zvu\u010dnih \u017eigova je melodija &#8216;T\u00fcdeld\u00fcd\u00fc&#8217; tvrtke Deutsche Telekom AG. Drugi registrirani zvu\u010dni \u017eigovi su, primjerice, rika MGM-ovog lava ili pucanje \u010depa pjenu\u0161ca tvrtke Henkell &amp; Co. Sektkellerei KG. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Druge vrste marki<\/h2>\n\n<p class=\"linkboxes\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Verbalni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Grafi\u010dki \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Kombinirani \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">\u017digovi u boji<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D \u017eigovi \/ \u017eigovi oblika<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozicijski \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">\u017digovi uzorka<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvu\u010dni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">\u017digovi identifikacijske niti<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramski \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">\u017digovi kretanja<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedijski \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostali \u017eigovi<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-klangmarke-hormarke\">Tro\u0161kovi zvu\u010dnog \u017eiga \/ auditivnog \u017eiga<\/h2>\n\n<p>\u017delite prijaviti zvu\u010dni \u017eig \/ auditivni \u017eig? Onda ste na pravom mjestu! <\/p>\n\n<p>Pregled tro\u0161kova i naknada mo\u017eete prona\u0107i u na\u0161im <a href=\"https:\/\/harlander-partner.eu\/hr\/zakon-o-zigovima\/paketi-za-zastitu-robne-marke\/\">paketima za\u0161tite \u017eiga<\/a> s fiksnim cijenama.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Zvu\u010dni \u017eig \/ auditivni \u017eig Zvu\u010dni \u017eig, tako\u0111er poznat kao auditivni \u017eig, sastoji se od tonova ili melodija. Preduvjeti Ranije su i zvu\u010dni \u017eigovi morali biti grafi\u010dki prikazivi. To uglavnom &#8230;","protected":false},"author":1,"featured_media":0,"parent":40866,"menu_order":94,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[756],"tags":[],"class_list":["post-44077","page","type-page","status-publish","hentry","category-zakon-o-zigovima"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/hr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Zvu\u010dni \u017eig \/ auditivni \u017eig Zvu\u010dni \u017eig, tako\u0111er poznat kao auditivni \u017eig, sastoji se od tonova ili melodija. Preduvjeti Ranije su i zvu\u010dni \u017eigovi morali biti grafi\u010dki prikazivi. To uglavnom ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/44077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/comments?post=44077"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/44077\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/40866"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/media?parent=44077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/categories?post=44077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/tags?post=44077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}