{"id":42445,"date":"2020-08-02T20:00:36","date_gmt":"2020-08-02T18:00:36","guid":{"rendered":"https:\/\/harlander-partner.eu\/zakon-o-zigovima\/zig-boje\/"},"modified":"2025-11-25T09:57:20","modified_gmt":"2025-11-25T08:57:20","slug":"zig-boje","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/hr\/zakon-o-zigovima\/zig-boje\/","title":{"rendered":"\u017dig boje"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u017digovi boje<\/h2><ul><li><a href=\"#h-farbmarken\" data-level=\"2\">\u017digovi boje<\/a><\/li><li><a href=\"#h-grosse-eintragungshurden\" data-level=\"2\">Velike prepreke za registraciju<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Razlikovni karakter<\/a><\/li><li><a href=\"#h-freihaltebedurfnis\" data-level=\"2\">Potreba za slobodnim kori\u0161tenjem<\/a><\/li><li><a href=\"#h-eindeutigkeit\" data-level=\"2\">Jasno\u0107a<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">Razgrani\u010denje od drugih vrsta \u017eigova<\/a><\/li><li><a href=\"#h-beispiele-fur-farbmarken\" data-level=\"2\">Primjeri \u017eigova boje<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Druge vrste marki<\/a><\/li><li><a href=\"#h-kosten-einer-farbmarke\" data-level=\"2\">Tro\u0161kovi \u017eiga boje<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-farbmarken\">\u017digovi boje<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\u017digovi boje<\/strong> su \u017eigovi koji se sastoje isklju\u010divo od jedne ili vi\u0161e (nekonturnih) boja. Obojeni oblik, npr. plavi kvadrat, bio bi, s druge strane, slikovni \u017eig. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-grosse-eintragungshurden\">Velike prepreke za registraciju<\/h2>\n\n<p class=\"wp-block-paragraph\">Registraciji \u017eiga boje stoje na putu velike prepreke zbog velikog interesa javnosti za daljnju mogu\u0107u slobodnu upotrebu boja. Registracija \u017eiga boje mogu\u0107a je samo u usko ograni\u010denim iznimnim slu\u010dajevima. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Razlikovni karakter<\/h2>\n\n<p class=\"wp-block-paragraph\">U ogla\u0161avanju i marketingu roba i usluga, boje se uvelike koriste u ogla\u0161avanju. Nije ni \u010dudo. Boje su izvrsne za preno\u0161enje odre\u0111enih misaonih veza i izazivanje osje\u0107aja u ogla\u0161avanju. Me\u0111utim, same boje te\u0161ko mogu prenijeti jasne informacije o podrijetlu proizvoda iz tvrtke. Stoga same boje u pravilu nemaju razlikovni karakter u smislu prava \u017eiga.     <\/p>\n\n<p class=\"wp-block-paragraph\">Iznimke potvr\u0111uju ovo pravilo. Proizvo\u0111a\u010di uvijek iznova uspijevaju usko povezati svoje robe i usluge s odre\u0111enom bojom, fokusiranjem na posebnu boju, dugotrajnom prisutno\u0161\u0107u na tr\u017ei\u0161tu i odgovaraju\u0107im ogla\u0161avanjem, tako da sam pogled na boju izaziva misaonu vezu s proizvo\u0111a\u010dem. U tim slu\u010dajevima, ve\u0107 sama boja, zbog svoje prepoznatljivosti u prometu, ima potrebnu razlikovnu snagu u smislu prava \u017eiga.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prepoznatljivost u prometu postoji ako se boja ili kombinacija boja unutar relevantnih krugova prometa etablirala kao oznaka za tvrtku ili odre\u0111eni proizvod. To je slu\u010daj, na primjer, ako zna\u010dajan dio potro\u0161a\u010da \u010dokolade pri pogledu na odre\u0111enu nijansu lila boje pomisli na Milku. <\/p>\n\n<p class=\"wp-block-paragraph\">\u017digovi boje se stoga u pravilu mogu registrirati samo ako postoji prepoznatljivost u prometu i samo u vrlo usko definiranom segmentu roba i usluga.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-freihaltebedurfnis\">Potreba za slobodnim kori\u0161tenjem<\/h2>\n\n<p class=\"wp-block-paragraph\">Pri pitanju mogu\u0107nosti registracije \u017eigova boje, potrebno je uzeti u obzir i druge aspekte. Na primjer, registracija etabliranih signalnih i upozoravaju\u0107ih boja u prometnom sektoru te\u0161ko je zamisliva, budu\u0107i da te boje moraju ostati otvorene za sve legitimne oblike upotrebe. Isto tako, uobi\u010dajene boje poput bijele, crne i sive boje ispadaju kao kandidati za \u017eigove boje, osim ako bi upotreba tih boja za registrirane robe i usluge bila maksimalno neobi\u010dna.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-eindeutigkeit\">Jasno\u0107a<\/h2>\n\n<p class=\"wp-block-paragraph\">Za jasan prikaz \u017eiga boje obavezno je navesti kodove boja iz etabliranih sustava boja kao \u0161to su RAL ili Pantone. Ako se \u017eig boje sastoji od vi\u0161e od jedne boje, mora se to\u010dno odrediti kakav je odnos boja jedna prema drugoj. Navod &#8220;cca. 50 % : 50 %&#8221; bio bi ve\u0107 previ\u0161e nejasan.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-markenarten\">Razgrani\u010denje od drugih vrsta \u017eigova<\/h2>\n\n<p class=\"wp-block-paragraph\">\u017dig boje usko je povezan s drugim <a href=\"https:\/\/harlander-partner.eu\/hr\/zakon-o-zigovima\/vrste-zigova\/\">vrstama \u017eigova<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Ako registrirana boja nije nekonturna, odnosno registriraju se obojeni oblici, tada je kod dvodimenzionalnih oblika potrebno registrirati <a href=\"https:\/\/harlander-partner.eu\/hr\/zakon-o-zigovima\/slikovni-zig\/\">slikovni \u017eig<\/a>, a kod trodimenzionalnih oblika \u017eig oblika (3D \u017eig).<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiele-fur-farbmarken\">Primjeri \u017eigova boje<\/h2>\n\n<p class=\"wp-block-paragraph\">Primjeri \u017eigova boje su:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Manner-ru\u017ei\u010dasta<\/li>\n\n\n\n<li>Milka-lila<\/li>\n\n\n\n<li>Palmers-zelena<\/li>\n\n\n\n<li>Plavo-srebrna Red Bulla<\/li>\n\n\n\n<li>Magenta njema\u010dkog Telekoma<\/li>\n\n\n\n<li>ADAC-\u017euta<\/li>\n<\/ul>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Druge vrste marki<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Verbalni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Grafi\u010dki \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Kombinirani \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">\u017digovi u boji<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D \u017eigovi \/ \u017eigovi oblika<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozicijski \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">\u017digovi uzorka<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvu\u010dni \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">\u017digovi identifikacijske niti<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramski \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">\u017digovi kretanja<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedijski \u017eigovi<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostali \u017eigovi<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-farbmarke\">Tro\u0161kovi \u017eiga boje<\/h2>\n\n<p class=\"wp-block-paragraph\">\u017delite prijaviti \u017eig boje? Onda ste na pravom mjestu! <\/p>\n\n<p class=\"wp-block-paragraph\">Pregled tro\u0161kova i naknada mo\u017eete prona\u0107i u na\u0161im <a href=\"https:\/\/harlander-partner.eu\/hr\/zakon-o-zigovima\/paketi-za-zastitu-robne-marke\/\">paketima za\u0161tite \u017eiga<\/a> s fiksnim cijenama.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Besplatne prve konzultacije\"><span class=\"mr-cta-link-normal\">Sada odaberite \u017eeljeni termin:<\/span><span class=\"mr-cta-link-bold\">Besplatne prve konzultacije<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u017digovi boje \u017digovi boje su \u017eigovi koji se sastoje isklju\u010divo od jedne ili vi\u0161e (nekonturnih) boja. Obojeni oblik, npr. plavi kvadrat, bio bi, s druge strane, slikovni \u017eig. Velike prepreke &#8230;","protected":false},"author":1,"featured_media":0,"parent":40866,"menu_order":85,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[756],"tags":[],"class_list":["post-42445","page","type-page","status-publish","hentry","category-zakon-o-zigovima"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/hr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u017digovi boje \u017digovi boje su \u017eigovi koji se sastoje isklju\u010divo od jedne ili vi\u0161e (nekonturnih) boja. Obojeni oblik, npr. plavi kvadrat, bio bi, s druge strane, slikovni \u017eig. Velike prepreke ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/42445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/comments?post=42445"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/42445\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/pages\/40866"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/media?parent=42445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/categories?post=42445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/hr\/wp-json\/wp\/v2\/tags?post=42445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}