{"id":91007,"date":"2024-06-18T18:23:54","date_gmt":"2024-06-18T16:23:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/shop\/cosaint-tradmharcanna-ae\/"},"modified":"2025-11-26T11:56:02","modified_gmt":"2025-11-26T10:56:02","slug":"cosaint-tradmharcanna-ae","status":"publish","type":"product","link":"https:\/\/harlander-partner.eu\/ga\/shop\/cosaint-tradmharcanna-ae\/","title":{"rendered":"Cosaint Tr\u00e1dmharcanna AE"},"content":{"rendered":"\n

Na 7 M\u00edthuiscint\u00ed is Fearr faoi Chosaint Tr\u00e1dmharc<\/h2>\n\n

C\u00e9 mh\u00e9ad ceist is f\u00e9idir leat a fhreagairt i gceart? <\/p>\n\n

An f\u00e9idir liom neamhaird a dh\u00e9anamh ar an dl\u00ed tr\u00e1dmharcanna mura bhfuil s\u00e9 ar intinn agam tr\u00e1dmharc a chl\u00e1r\u00fa ar aon n\u00f3s?<\/summary>\n

N\u00edl. <\/strong>Cuirimis i gc\u00e1s go dtugann t\u00fa Coca-Cola ar do dheoch nua, ach nach gcl\u00e1ra\u00edonn t\u00fa branda. An mbeadh s\u00fail d\u00e1ir\u00edre agat go n-\u00e9ireodh go maith leis sin? N\u00ed hea, ar nd\u00f3igh. <\/p>\n\n\n\n

C\u00e9n f\u00e1th ar ch\u00f3ir go mbeadh s\u00e9 difri\u00fail m\u00e1 sh\u00e1ra\u00edonn t\u00fa ceann de na c\u00e9adta m\u00edlte branda eile d’aon ghn\u00f3 n\u00f3 de thaisme, gan branda a bheith cl\u00e1raithe agat f\u00e9in? Baineann dl\u00ed na mbranda\u00ed le gach fiontra\u00ed agus gach fiontra\u00ed.<\/strong><\/p>\n\n\n\n

Fi\u00fa amh\u00e1in is f\u00e9idir le roghn\u00fa dath an ph\u00e1ip\u00e9ir seacl\u00e1ide i monarcha seacl\u00e1ide faoi \u00fain\u00e9ireacht teaghlaigh s\u00e1ruithe tromch\u00faiseacha ar dhl\u00ed na mbranda\u00ed a bheith mar thoradh air.<\/p>\n<\/details>\n\n

An f\u00e9idir liom fanacht le mo bhranda go dt\u00ed go ngineann mo thairiscint nua an ch\u00e9ad d\u00edolach\u00e1n?<\/summary>\n

N\u00edl.<\/strong> N\u00ed m\u00f3r gach sainmharc de chuideachta\u00ed, d’earra\u00ed agus de sheirbh\u00eds\u00ed a sheice\u00e1il sula seoltar iad ar an margadh<\/strong>. N\u00ed cheada\u00edonn dl\u00ed na mbranda\u00ed aon chur siar.<\/strong>Agus muid ag caint ar \u201ecur siar go dt\u00ed n\u00edos d\u00e9ana\u00ed\u201c. Aon duine a sheolann earra\u00ed n\u00f3 seirbh\u00eds\u00ed nua, infheist\u00edonn siad m\u00e9id ollmh\u00f3r ama saoil agus airgid<\/g> chun go n-\u00e9ireoidh leo. Ar mhaith leat an infheist\u00edocht seo a chur i mbaol tr\u00ed cheisteanna bun\u00fasacha dl\u00ed a r\u00e9iteach ach amh\u00e1in nuair a bh\u00edonn an gn\u00f3 ag dul go maith faoi dheireadh? N\u00e1 d\u00e9an \u00e9 sin. T\u00e1 fiontraithe agus fiontraithe cruaite feicthe againn cheana f\u00e9in le deora ina s\u00faile<\/strong> toisc gur t\u00f3gadh gach rud uathu ag iomaitheoir\u00ed a bh\u00ed suite go s\u00e1rmhaith faoi dhl\u00ed na mbranda\u00ed. I gc\u00e1s s\u00e1ruithe ar dhl\u00ed na mbranda\u00ed, t\u00e1 toirmeasc<\/strong> gan teorainn ama, cailli\u00faint ioml\u00e1n na cl\u00fa a t\u00f3gadh<\/strong> agus \u00edoca\u00edochta\u00ed arda dam\u00e1ist\u00ed<\/strong> i mbaol. N\u00ed cheada\u00edtear fi\u00fa an fearann a bh\u00ed ann roimhe a atreor\u00fa chuig an bhfearann nua. <\/p>\n<\/details>\n\n

An f\u00e9idir liom mo thr\u00e1dmharc a chosaint mura bhfuil ainm comhionann ann?<\/summary>\n

N\u00edl. <\/strong>N\u00edl seice\u00e1il le haghaidh sainmharcanna comhionanna go leor. Braitheann s\u00e9 ar an riosca mearbhaill<\/g>. Cialla\u00edonn s\u00e9 seo gur f\u00e9idir le t\u00e9arma\u00ed at\u00e1 cos\u00fail go simpl\u00ed a bheith ina mbac freisin. Agus an riosca mearbhaill \u00e1 mheas, n\u00ed m\u00f3r gach gn\u00e9 den bhranda agus de na haicm\u00ed roghnaithe a chur san \u00e1ireamh. T\u00e1 na m\u00edlte cinnt\u00ed c\u00fairte ann chuige seo (gan \u00e1ibh\u00e9il a dh\u00e9anamh). N\u00ed f\u00e9idir dl\u00ed na mbranda\u00ed a r\u00e9iteach le ciall choiteann.<\/strong>Chun ruda\u00ed a dh\u00e9anamh n\u00edos casta f\u00f3s: a mhalairt ar fad, faoi choinn\u00edollacha \u00e1irithe, is f\u00e9idir le t\u00e9arma\u00ed comhionanna f\u00e9in a bheith go hioml\u00e1n gan fadhbanna. <\/strong>Miro, Myrro, Wiro, Xiro, Siroo \u2013 c\u00e9n arg\u00f3int a d’\u00fas\u00e1idfe\u00e1 chun an baol mearbhaill idir na branda\u00ed seo a mheas?<\/p>\n<\/details>\n\n

Ar cheart an taighde cos\u00falachta a dh\u00e9anamh ach amh\u00e1in sna haicm\u00ed at\u00e1 ag teast\u00e1il?<\/summary>\n

N\u00edl. <\/strong>Is f\u00e9idir le baol mearbhaill a bheith ann freisin idir branda\u00ed in aicm\u00ed \u00e9ags\u00fala. D\u00e1 bhr\u00ed sin, n\u00ed m\u00f3r na hidirghn\u00edomha\u00edochta\u00ed idir na haicm\u00ed a chur san \u00e1ireamh. T\u00e1 s\u00e9 seo simpl\u00ed le haicm\u00ed a bhfuil cos\u00falachta\u00ed soil\u00e9ire acu, m.sh. Aicme 9 Bogearra\u00ed agus Aicme 42 Seirbh\u00eds\u00ed TF. Mar sin, teasta\u00edonn taighde in Aicme 42 freisin le haghaidh branda le haghaidh bogearra\u00ed in Aicme 9 \u2013 agus suas le c\u00faig aicme eile. Is minic a bh\u00edonn an rud at\u00e1 riachtanach agus ciallmhar difri\u00fail fi\u00fa idir cuideachta\u00ed i r\u00e9ims\u00ed gn\u00f3 an-chos\u00fala. D\u00e1 bhr\u00ed sin, n\u00edl aon uirlis uathoibr\u00edoch ann go f\u00f3ill chun gach aicme at\u00e1 le cur san \u00e1ireamh a roghn\u00fa. T\u00e1 dl\u00ed na mbranda\u00ed an-sonrach do ch\u00e1s.<\/strong>An bhfuil a fhios agat c\u00e9 mh\u00e9ad aicme a d’fh\u00e9adfadh a bheith ag teast\u00e1il \u00f3 dh\u00e9ile\u00e1la\u00ed rothair \u2013 i.e. gairm nach bhfuil an-chasta? <\/p>\n<\/details>\n\n

An gcosna\u00edonn taighde sa chl\u00e1r branda\u00ed i gcoinne s\u00e1r\u00fa ar chearta n\u00edos luaithe?<\/summary>\n

N\u00edl. <\/strong>Is t\u00fas maith \u00e9 taighde sa chl\u00e1r branda\u00ed. Mar sin f\u00e9in, t\u00e1 gn\u00e9ithe dl\u00ed na gcuideachta\u00ed, dl\u00ed c\u00f3ipchirt, dl\u00ed dearaidh agus dl\u00ed ioma\u00edochta ag branda freisin. Aon duine a sheice\u00e1lann branda ach amh\u00e1in faoi dhl\u00ed na mbranda\u00ed, t\u00e1 s\u00e9 f\u00f3s i mbaol. Teasta\u00edonn n\u00edos m\u00f3 n\u00e1 dl\u00ed na mbranda\u00ed le haghaidh cosaint branda.<\/strong>D\u00e1 bhr\u00ed sin, le haghaidh branda AE, n\u00ed m\u00f3r 29 gcl\u00e1r branda\u00ed, 27 leabhar cuideachta\u00ed chomh maith le bunachair shonra\u00ed eile gan \u00e1ireamh le haghaidh ainmneacha gn\u00f3, ainmneacha t\u00e1irg\u00ed, deara\u00ed agus teidil faoi ch\u00f3ipcheart a chuardach i 27 st\u00e1t. An bhfuil na huirlis\u00ed riachtanacha agat chuige seo? <\/p>\n<\/details>\n\n

Cad chuige \u00e9 seo ar fad? M\u00e1 t\u00e1 mo bhranda cl\u00e1raithe, an bhfuil m\u00e9 s\u00e1bh\u00e1ilte? <\/summary>\n

N\u00edl. <\/strong>N\u00ed sheice\u00e1lann Oifig na mBranda\u00ed an s\u00e1ra\u00edonn do bhranda cearta n\u00edos luaithe. Fi\u00fa m\u00e1 chl\u00e1ra\u00edonn t\u00fa branda at\u00e1 cl\u00e1raithe go soil\u00e9ir cheana f\u00e9in agus a sh\u00e1ra\u00edonn cearta n\u00edos luaithe, dh\u00e9anfadh Oifig na mBranda\u00ed d’iontr\u00e1il branda a chl\u00e1r\u00fa. N\u00ed h\u00e9 c\u00faram Oifig na mBranda\u00ed t\u00fa a chur ar an eolas faoi sh\u00e1ruithe dl\u00ed. Sin c\u00faram na n-aturnaetha branda.<\/strong>N\u00ed thugann an taith\u00ed rath\u00fail dealraitheach \u201ebranda cl\u00e1raithe\u201c aon chosaint duit i gcoinne cearta n\u00edos luaithe \u2013 n\u00ed shol\u00e1thra\u00edonn ach seice\u00e1il chuimsitheach aturnae<\/strong> roimh chl\u00e1r\u00fa an bhranda \u00e9 sin. Ar mhaith leat triail a bhaint as sin t\u00fa f\u00e9in i nd\u00e1ir\u00edre? <\/p>\n<\/details>\n\n

Cad is f\u00e9idir liom a dh\u00e9anamh m\u00e9 f\u00e9in?<\/summary>\n

Roinnt ruda\u00ed.<\/strong> Is smaoineamh maith \u00e9 taighde tosaigh a dh\u00e9anamh tr\u00ed Google le haghaidh branda\u00ed comhionanna i do thionscal. M\u00e1 t\u00e1 iomaitheoir den ainm c\u00e9anna i do th\u00edr, is minic a chuireann s\u00e9 deireadh leis. Seice\u00e1il freisin an bhfuil fearann r\u00e9as\u00fanta f\u00f3s ar f\u00e1il do do bhranda inmhianaithe. A bhu\u00edochas leis an iliomad s\u00edneadh fearainn nua, is minic a bh\u00edonn s\u00e9 seo amhlaidh. N\u00edl s\u00e9 sin riachtanach i nd\u00e1ir\u00edre. Ar iarratas, cuirimid seice\u00e1il thapa tosaigh ar f\u00e1il saor in aisce mar chuid d\u00e1r bpac\u00e1ist\u00ed cosanta branda, lena n-\u00e1ir\u00edtear rang\u00fa suas le tr\u00ed ainm branda. Ansin n\u00ed dh\u00e9antar an seice\u00e1il mhionsonraithe ach amh\u00e1in ar an iarrth\u00f3ir is geallta. <\/p>\n<\/details>\n

[mr-quote person=”ph” quote=”Der Aufbau Ihrer Marke<\/strong> kostet Sie in den n\u00e4chsten Jahren Ihre gesamte Arbeitszeit<\/strong> und zigtausende Euro<\/strong> f\u00fcr Werbema\u00dfnahmen.<\/p>\n

Diese Investionen<\/strong> in Ihre Marke ben\u00f6tigen einen soliden Schutz<\/strong>.”]<\/p>\n\n

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\n\t\t\t\"Ionada\u00ed\n\t\t<\/div>\n\t\t
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\n\t\t\t\"Ionada\u00ed\n\t\t<\/div>\n\t\t\n\t<\/div>\n\tEUIPO, WIPO, DPMA & \u00d6PAAturnaetha Ionada\u00edochta \u00dadaraithe<\/span>\n<\/div>\nRoghnaigh an d\u00e1ta is fearr leat anois:<\/span>Comhairli\u00fach\u00e1n Tosaigh Saor in Aisce<\/span><\/a>\n\n

Pac\u00e1iste Cosanta Tr\u00e1dmharc AE ar Phraghas Seasta<\/h2>\n\n

Cosna\u00edmid do Thr\u00e1dmharc AE faoi choinn\u00edollacha cothroma: <\/strong> <\/p>\n\n

Praghas seasta i gc\u00e1s cl\u00e1r\u00fach\u00e1in:<\/strong> Cuirimid an cuardach, an meas\u00fan\u00fa riosca agus an cl\u00e1r\u00fa tr\u00e1dmharcanna ar f\u00e1il ar phraghas seasta tarraingteach.<\/p>\n\n

Bille\u00e1il de r\u00e9ir costais i gc\u00e1s curtha ar ceal:<\/strong> T\u00e1 cosaint do thr\u00e1dmharc roinnte againn i gceithre ch\u00e9im<\/strong>. M\u00e1 l\u00e9ir\u00edonn an cuardach agus an meas\u00fan\u00fa riosca go bhfuil an cl\u00e1r\u00fa r\u00f3-riosca \u00f3 thaobh dl\u00ed de, n\u00ed \u00edocfaidh t\u00fa ach as an gc\u00e9im\/na c\u00e9imeanna a cuireadh t\u00fas lena bpr\u00f3ise\u00e1il cheana f\u00e9in. <\/p>\n\n

Le clice\u00e1il ar <\/span> gheobhaidh t\u00fa rochtain ar an eolas mionsonraithe.<\/p>\n\n\n

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