{"id":61857,"date":"2020-08-02T20:01:13","date_gmt":"2020-08-02T18:01:13","guid":{"rendered":"https:\/\/harlander-partner.eu\/kaubamargioigus\/kujundmark\/"},"modified":"2025-11-26T02:13:58","modified_gmt":"2025-11-26T01:13:58","slug":"kujundmark","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kujundmark\/","title":{"rendered":"Kujundm\u00e4rk"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Kujundm\u00e4rk<\/h2><ul><li><a href=\"#h-was-ist-eine-wort-bild-marke\" data-level=\"2\">Mis on kujundm\u00e4rk?<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Eristusv\u00f5ime<\/a><\/li><li><a href=\"#h-anpassung-an-den-zeitgeist\" data-level=\"2\">Kohandumine ajavaimuga<\/a><\/li><li><a href=\"#h-abgrenzung-zur-wortmarke\" data-level=\"2\">Erinevus s\u00f5nam\u00e4rgist<\/a><\/li><li><a href=\"#h-abgrenzung-zur-bildmarke\" data-level=\"2\">Erinevus kujutism\u00e4rgist<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Teised kaubam\u00e4rgi liigid<\/a><\/li><li><a href=\"#h-kosten-einer-wort-bild-marke\" data-level=\"2\">Kujundm\u00e4rgi kulud<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-wort-bild-marke\">Mis on kujundm\u00e4rk?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Kujundm\u00e4rk<\/strong> koosneb s\u00f5nam\u00e4rgi ja kujutism\u00e4rgi elementidest. S\u00f5nam\u00e4rgist saab <strong>kujundm\u00e4rk<\/strong> juba siis, kui s\u00f5na on r\u00f5hutatud kirjapildi erilise kujundusega v\u00f5i kui kasutatakse erim\u00e4rki, mis ei ole lubatud puhtalt s\u00f5nam\u00e4rkide puhul. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Eristusv\u00f5ime<\/h2>\n\n<p class=\"wp-block-paragraph\">Kujundm\u00e4rgi kaitse ulatus m\u00e4\u00e4ratakse \u00fcksikute elementide eristusv\u00f5ime j\u00e4rgi. Kui nii s\u00f5naline osa kui ka graafiline\/kujunduslik osa on kaitstavad, avaldavad k\u00f5ik komponendid kaitsvat m\u00f5ju. <\/p>\n\n<p class=\"wp-block-paragraph\">S\u00f5na-kujutise kaubam\u00e4rgi puhul on siiski v\u00f5imalik kasutada kaubam\u00e4rgi osana ka eristusv\u00f5imeta s\u00f5nu. Tervisekuurort v\u00f5iks seega lasta kaitsta s\u00f5na-kujutise kaubam\u00e4rki \u201eTervisekuurort&#8221;. See toimib hoolimata \u00fcldm\u00f5iste \u201etervisekuurort&#8221; eristusv\u00f5ime puudumisest majutuse valdkonnas, kui v\u00e4hemalt sellega kaasnev graafika on eristusv\u00f5imeline.  <\/p>\n\n<p class=\"wp-block-paragraph\">Siiski ei teki selle kaubam\u00e4rgi omanikul nii registreeritud m\u00f5istest \u201etervisekuurort&#8221; mingeid \u00f5igusi. M\u00f5istet tervisekuurort v\u00f5ib seet\u00f5ttu edasi kasutada iga\u00fcks, ilma et sellest tulenevaks kaubam\u00e4rgi\u00f5iguse rikkumine. V\u00e4listamis\u00f5iguse \u2013 seega \u00f5iguse keelata kolmandatel isikutel kasutamine \u2013 omandab hotell sel juhul ainult eristusv\u00f5imelise graafika suhtes.  <\/p>\n\n<p class=\"wp-block-paragraph\">V\u00f5imalik on ka vastupidine juhtum. Kui graafiline kujundus on sedav\u00f5rd igap\u00e4evane, et s\u00f5na-kujutise kaubam\u00e4rgi pildiosa ei omanda eristusv\u00f5imet, siis omandab kaitsem\u00f5ju ainult kaubam\u00e4rgi s\u00f5naosa. See on juhul, kui graafiline kujundus piirdub standardkirjat\u00fc\u00fcbi \u201eArial&#8221; kujutamisega punases v\u00e4rvis.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassung-an-den-zeitgeist\">Kohandumine ajavaimuga<\/h2>\n\n<p class=\"wp-block-paragraph\">Kui nii kujundm\u00e4rgi s\u00f5naline kui ka kujunduslik osa on eristusv\u00f5imelised, on kasulik, kui m\u00f5lemad osad on \u00fcksteisest eraldatavad. Sel juhul on soovitatav registreerida eraldi s\u00f5nam\u00e4rk ja kujutism\u00e4rk. Selle l\u00e4henemisviisi eelis on see, et v\u00e4hemalt s\u00f5nalise osa kaubam\u00e4rgikaitse j\u00e4\u00e4b kehtima, kui graafiline osa muutub.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sama kehtib juhul, kui kujundm\u00e4rgi s\u00f5naline osa ei ole kaitstav. Ka siis tuleks eelistada puhast kujutism\u00e4rki, kui s\u00f5naline ja kujunduslik osa on selgelt eraldatavad. Nii saaks heaoluspaa hiljem probleemideta minna \u00fcle teisele hotelli nimetusele, riskimata logo kaubam\u00e4rgikaitsega.  <\/p>\n\n<p class=\"wp-block-paragraph\">K\u00fcsimus, millist <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kaubamargi-liigid\/\">kaubam\u00e4rgi liiki<\/a> eelistada, on s\u00f5na- ja kujunduselementidega kaubam\u00e4rkide puhul n\u00f5ustamisprotsessis kesksel kohal. Paljudel juhtudel tasub strateegilistel p\u00f5hjustel kaaluda kohandamist. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wortmarke\">Erinevus s\u00f5nam\u00e4rgist<\/h2>\n\n<p class=\"wp-block-paragraph\">Puhas <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/sonamark\/\">s\u00f5nam\u00e4rk<\/a> ei sisalda erinevalt kujundm\u00e4rgist kujunduselemente. Selle asemel koosneb s\u00f5nam\u00e4rk ainult tekstist. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-bildmarke\">Erinevus kujutism\u00e4rgist<\/h2>\n\n<p class=\"wp-block-paragraph\">Puhas <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kujutismark\/\">kujutism\u00e4rk<\/a> ei sisalda erinevalt kujundm\u00e4rgist s\u00f5nam\u00e4rgi elemente, st kirjam\u00e4rke, mis v\u00f5ivad sisalduda s\u00f5nam\u00e4rgis.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Teised kaubam\u00e4rgi liigid<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">S\u00f5nam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">S\u00f5na-kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">V\u00e4rvim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D-m\u00e4rgid \/ Kujum\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Positsioonim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Mustrim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Helim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Tunnusniidim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramm\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Liikumism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimeediam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Muud m\u00e4rgid<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wort-bild-marke\">Kujundm\u00e4rgi kulud<\/h2>\n\n<p class=\"wp-block-paragraph\">Soovite registreerida kujundm\u00e4rki? Siis olete \u00f5iges kohas! <\/p>\n\n<p class=\"wp-block-paragraph\">\u00dclevaate kuludest ja tasudest leiate meie fikseeritud hindadega <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kaubamargikaitse-paketid\/\">kaubam\u00e4rgikaitse pakettidest<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Mis on kujundm\u00e4rk? Kujundm\u00e4rk koosneb s\u00f5nam\u00e4rgi ja kujutism\u00e4rgi elementidest. S\u00f5nam\u00e4rgist saab kujundm\u00e4rk juba siis, kui s\u00f5na on r\u00f5hutatud kirjapildi erilise kujundusega v\u00f5i kui kasutatakse erim\u00e4rki, mis ei ole lubatud puhtalt &#8230;","protected":false},"author":1,"featured_media":0,"parent":53319,"menu_order":83,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1127],"tags":[],"class_list":["post-61857","page","type-page","status-publish","hentry","category-kaubamaergioigus"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/et\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Mis on kujundm\u00e4rk? Kujundm\u00e4rk koosneb s\u00f5nam\u00e4rgi ja kujutism\u00e4rgi elementidest. S\u00f5nam\u00e4rgist saab kujundm\u00e4rk juba siis, kui s\u00f5na on r\u00f5hutatud kirjapildi erilise kujundusega v\u00f5i kui kasutatakse erim\u00e4rki, mis ei ole lubatud puhtalt ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/61857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/comments?post=61857"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/61857\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/53319"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/media?parent=61857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/categories?post=61857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/tags?post=61857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}