{"id":61778,"date":"2020-08-02T20:01:10","date_gmt":"2020-08-02T18:01:10","guid":{"rendered":"https:\/\/harlander-partner.eu\/kaubamargioigus\/kujutismark\/"},"modified":"2025-11-26T02:12:21","modified_gmt":"2025-11-26T01:12:21","slug":"kujutismark","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kujutismark\/","title":{"rendered":"Kujutism\u00e4rk"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Kujutism\u00e4rk<\/h2><ul><li><a href=\"#h-was-ist-eine-bildmarke\" data-level=\"2\">Mis on kujutism\u00e4rk?<\/a><\/li><li><a href=\"#h-anpassungen-an-den-zeitgeist\" data-level=\"2\">Kohandused ajavaimuga<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">Eristamine teistest kaubam\u00e4rgi liikidest<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Teised kaubam\u00e4rgi liigid<\/a><\/li><li><a href=\"#h-kosten-einer-bildmarke\" data-level=\"2\">Kujutism\u00e4rgi kulud<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-bildmarke\">Mis on kujutism\u00e4rk?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Kujutism\u00e4rk<\/strong> koosneb kahem\u00f5\u00f5tmelistest graafilistest ja pildielementidest. <strong>Kujutism\u00e4rk<\/strong> ei sisalda s\u00f5nam\u00e4rgi elemente, st ladina t\u00e4hti, numbreid ega s\u00f5nam\u00e4rgile lubatud kirjavahem\u00e4rke ja erim\u00e4rke. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDer Hauptanwendungsfall f\u00fcr reine Bildmarken sind rein grafische Logos. Aber auch Fotos oder Teile von Fotos k\u00f6nnten als Bildmarke gesch\u00fctzt werden.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassungen-an-den-zeitgeist\">Kohandused ajavaimuga<\/h2>\n\n<p class=\"wp-block-paragraph\">Problemaatilised on \u2013 nagu k\u00f5igi <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/\">kaubam\u00e4rgi liikide<\/a> puhul \u2013 hilisemad muudatused. Eriti logosid kohandatakse aja jooksul meelsasti graafiliselt vastavalt ajavaimule. Niikaua kui graafiline uuendus on vaid m\u00f5\u00f5dukas, st logo on esmapilgul \u00e4ratuntav kui algse logo v\u00e4ike muudatus, laieneb algse logo kaitse ka muudetud versioonile.  <\/p>\n\n<p class=\"wp-block-paragraph\">Kui uue logo kujundus erineb aga liiga palju kaitstud logo kujundusest, tuleks registreerida uus kaubam\u00e4rk. See v\u00f5ib olla \u00f5iguslikult \u00e4\u00e4rmiselt problemaatiline, kui vahepeal on registreeritud sarnaseid kaubam\u00e4rke. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-markenarten\">Eristamine teistest kaubam\u00e4rgi liikidest<\/h2>\n\n<p class=\"wp-block-paragraph\">Kujutism\u00e4rk on tihedalt seotud teiste <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kaubamargi-liigid\/\">kaubam\u00e4rgi vormidega<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Kujutism\u00e4rgid, mis sisaldavad s\u00f5nam\u00e4rgi elemente, st t\u00e4hti, numbreid v\u00f5i s\u00f5nam\u00e4rgile lubatud kirjavahem\u00e4rke ja erim\u00e4rke, tuleb registreerida <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kujundmark\/\">kombineeritud m\u00e4rgina<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Kui soovitakse kaitsta mitte kahem\u00f5\u00f5tmelist, vaid kolmem\u00f5\u00f5tmelist kuju, tuleb registreerida ruumiline m\u00e4rk (3D-m\u00e4rk).<\/p>\n\n<p class=\"wp-block-paragraph\">Lihtsad kontuurideta v\u00e4rvid tuleb registreerida <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/varvimark\/\">v\u00e4rvim\u00e4rkidena<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Teised kaubam\u00e4rgi liigid<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">S\u00f5nam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">S\u00f5na-kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">V\u00e4rvim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D-m\u00e4rgid \/ Kujum\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Positsioonim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Mustrim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Helim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Tunnusniidim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramm\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Liikumism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimeediam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Muud m\u00e4rgid<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-bildmarke\">Kujutism\u00e4rgi kulud<\/h2>\n\n<p class=\"wp-block-paragraph\">Soovite registreerida kujutism\u00e4rki? Siis olete \u00f5iges kohas! <\/p>\n\n<p class=\"wp-block-paragraph\">\u00dclevaate kuludest ja tasudest leiate meie fikseeritud hindadega <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kaubamargikaitse-paketid\/\">kaubam\u00e4rgikaitse pakettidest<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Mis on kujutism\u00e4rk? Kujutism\u00e4rk koosneb kahem\u00f5\u00f5tmelistest graafilistest ja pildielementidest. Kujutism\u00e4rk ei sisalda s\u00f5nam\u00e4rgi elemente, st ladina t\u00e4hti, numbreid ega s\u00f5nam\u00e4rgile lubatud kirjavahem\u00e4rke ja erim\u00e4rke. Kohandused ajavaimuga Problemaatilised on \u2013 nagu &#8230;","protected":false},"author":1,"featured_media":0,"parent":53319,"menu_order":82,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1127],"tags":[],"class_list":["post-61778","page","type-page","status-publish","hentry","category-kaubamaergioigus"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/et\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Mis on kujutism\u00e4rk? Kujutism\u00e4rk koosneb kahem\u00f5\u00f5tmelistest graafilistest ja pildielementidest. Kujutism\u00e4rk ei sisalda s\u00f5nam\u00e4rgi elemente, st ladina t\u00e4hti, numbreid ega s\u00f5nam\u00e4rgile lubatud kirjavahem\u00e4rke ja erim\u00e4rke. Kohandused ajavaimuga Problemaatilised on \u2013 nagu ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/61778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/comments?post=61778"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/61778\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/53319"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/media?parent=61778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/categories?post=61778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/tags?post=61778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}