{"id":61701,"date":"2020-08-02T20:01:21","date_gmt":"2020-08-02T18:01:21","guid":{"rendered":"https:\/\/harlander-partner.eu\/kaubamargioigus\/sonamark\/"},"modified":"2025-11-26T02:10:56","modified_gmt":"2025-11-26T01:10:56","slug":"sonamark","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/sonamark\/","title":{"rendered":"S\u00f5nam\u00e4rk"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>S\u00f5nam\u00e4rk<\/h2><ul><li><a href=\"#h-wortmarke\" data-level=\"2\">S\u00f5nam\u00e4rk<\/a><\/li><li><a href=\"#h-gross-und-kleinschreibung\" data-level=\"2\">Suur- ja v\u00e4iket\u00e4hed<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Eristusv\u00f5ime<\/a><ul><li><a href=\"#h-fantasiebegriffe\" data-level=\"3\">Fantaasiam\u00f5isted<\/a><\/li><li><a href=\"#h-worter-des-allgemeinen-sprachgebrauchs\" data-level=\"3\">\u00dcldkeele s\u00f5nad<\/a><\/li><li><a href=\"#h-fremdsprachige-begriffe\" data-level=\"3\">V\u00f5\u00f5rkeelsed m\u00f5isted<\/a><\/li><li><a href=\"#h-wortneuschopfungen\" data-level=\"3\">S\u00f5naloomingud<\/a><\/li><li><a href=\"#h-personennamen\" data-level=\"3\">Isikunimed<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Liiklusgeltung<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zur-wort-bild-marke\" data-level=\"2\">Eristamine s\u00f5na-pildi m\u00e4rgist<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Teised kaubam\u00e4rgi liigid<\/a><\/li><li><a href=\"#h-kosten-einer-wortmarke\" data-level=\"2\">S\u00f5nam\u00e4rgi kulud<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-wortmarke\">S\u00f5nam\u00e4rk<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>S\u00f5nam\u00e4rk<\/strong> koosneb ainult t\u00e4htedest, numbritest ja teatud lubatud kirjavahem\u00e4rkidest ning erim\u00e4rkidest. <strong>S\u00f5nam\u00e4rgina<\/strong> tulevad k\u00f5ne alla nii klassikalises m\u00f5ttes s\u00f5nad kui ka lihtsad m\u00e4rgikombinatsioonid. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBer\u00fchmte Beispiele f\u00fcr Wortmarken sind \u201eRed Bull\u201c, \u201eCoca-Cola\u201c, \u201eApple\u201c oder \u201e4711\u201c.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-gross-und-kleinschreibung\">Suur- ja v\u00e4iket\u00e4hed<\/h2>\n\n<p class=\"wp-block-paragraph\">P\u00f5him\u00f5tteliselt laieneb s\u00f5nam\u00e4rgi kaitse nii suur- kui ka v\u00e4iket\u00e4htedele. \u201e<strong>APPLE<\/strong>\u201c, \u201e<strong>apple<\/strong>\u201c ja &#8220;<strong>aPPle<\/strong>&#8221; oleksid seega identsed s\u00f5nam\u00e4rgid.<\/p>\n\n<p class=\"wp-block-paragraph\">Kui aga just teatud suurt\u00e4he- v\u00f5i v\u00e4iket\u00e4hekasutus annab s\u00f5nam\u00e4rgile kindla t\u00e4henduse, siis ei peeta erinevaid kirjaviise identseteks. Kui \u201e<strong>BioID<\/strong>\u201c omab selget t\u00e4hendust, siis \u201e<strong>bioid<\/strong>\u201c puhul see nii ei ole. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Eristusv\u00f5ime<\/h2>\n\n<p class=\"wp-block-paragraph\">S\u00f5nam\u00e4rk peab registreerimiseks \u2013 nagu k\u00f5ik kaubam\u00e4rgi liigid \u2013 omama eristusv\u00f5imet. Eristusv\u00f5ime on kaubam\u00e4rgi konkreetne sobivus muuta registreeritud kaubad v\u00f5i teenused kindlale ettev\u00f5ttele omistatavaks. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fantasiebegriffe\">Fantaasiam\u00f5isted<\/h3>\n\n<p class=\"wp-block-paragraph\">Fantaasiam\u00f5isted, nagu Manner \u0161okolaadivaflite jaoks, omavad sageli eriti k\u00f5rget eristusv\u00f5imet \u2013 vastavalt suur on selliste s\u00f5nam\u00e4rkide kaitseulatuse. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-worter-des-allgemeinen-sprachgebrauchs\">\u00dcldkeele s\u00f5nad<\/h3>\n\n<p class=\"wp-block-paragraph\">Ka \u00fcldkeele s\u00f5nad on kriteeriumide t\u00e4itmisel s\u00f5nam\u00e4rkidena lubatud. <\/p>\n\n<p class=\"wp-block-paragraph\">S\u00f5na \u201eApple\u201c registreerimine \u00f5unasordina ei oleks seega eristusv\u00f5ime puudumise t\u00f5ttu lubatud. \u201eApple\u201c on sama mis \u201e\u00f5un\u201c ja seega ei sobi see \u00f5unasordi konkreetsele pakkujale omistamiseks. S\u00f5na \u201eApple\u201c registreerimine pirnide jaoks oleks aga eksitav ja seega samuti mitte lubatud.  <\/p>\n\n<p class=\"wp-block-paragraph\">S\u00f5na \u201eApple\u201c registreerimine arvutite s\u00f5nam\u00e4rgina oli aga lubatud, sest m\u00f5istet \u201eApple\u201c ei seostatud varem m\u00f5tteliselt arvutitega. Seet\u00f5ttu sobis m\u00f5iste \u201eApple\u201c arvutite konkreetsele pakkujale omistamiseks. L\u00f5ppkokkuv\u00f5ttes on arvutid midagi t\u00e4iesti muud kui puuviljad, mist\u00f5ttu ei olnud ka eksitamise ohtu.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fremdsprachige-begriffe\">V\u00f5\u00f5rkeelsed m\u00f5isted<\/h3>\n\n<p class=\"wp-block-paragraph\">V\u00f5\u00f5rkeelsete m\u00f5istete puhul kehtib sama. Itaaliakeelset s\u00f5na \u00f5una kohta \u201eMela\u201c ei saa seega samuti puuviljasordina registreerida. <\/p>\n\n<p class=\"wp-block-paragraph\">Enne s\u00f5naosadega kaubam\u00e4rgi registreerimist tuleb seega kontrollida, kas s\u00f5nad esinevad v\u00f5\u00f5rkeeles. M\u00f5istlikult peaks see toimuma juba loomingulise protsessi k\u00e4igus. Seda reeglit eiravad ikka ja j\u00e4lle ka suured kontsernid, kui n\u00e4iteks auto uusima mudeli kaubam\u00e4rk omab v\u00f5\u00f5rkeeles h\u00e4biv\u00e4\u00e4rset t\u00e4hendust.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wortneuschopfungen\">S\u00f5naloomingud<\/h3>\n\n<p class=\"wp-block-paragraph\">Keerulised on s\u00f5naloomingud, mis koosnevad \u00fcldkeele s\u00f5nade osadest.<\/p>\n\n<p class=\"wp-block-paragraph\">Juhul \u201eBioID\u201c viis see s\u00f5nam\u00e4rgina registreerimise tagasil\u00fckkamiseni, sest m\u00f5istet, mis koosneb \u201eBio\u201c-st ja \u201eID\u201c-st, peeti puhtalt kirjeldavaks ja mitte eristusv\u00f5imeliseks.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personennamen\">Isikunimed<\/h3>\n\n<p class=\"wp-block-paragraph\">Isikunimede registreerimine s\u00f5nam\u00e4rgina on lubatud. Eesnime \u201eHugo\u201c registreerimisele leivasordina ei seisa seega miski ees. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Liiklusgeltung<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u00f5him\u00f5tteliselt ei ole eristusv\u00f5imeta m\u00f5istete registreerimine s\u00f5nam\u00e4rgina v\u00f5imalik.<\/p>\n\n<p class=\"wp-block-paragraph\">Midagi muud kehtib, kui on olemas turu tuntus. Kui suur osa asjaomastest tarbijatest seostab teatud m\u00f5istet tootjaga, siis saab ka mitteeristatavaid m\u00f5isteid s\u00f5nam\u00e4rgina registreerida. Tuntud Austria n\u00e4ide on ajakiri \u201eGewinn\u201c.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wort-bild-marke\">Eristamine s\u00f5na-pildi m\u00e4rgist<\/h2>\n\n<p class=\"wp-block-paragraph\">V\u00e4rvid, kirjat\u00fc\u00fcbid, eriline paigutus ja muud graafilised kujunduselemendid on puhaste s\u00f5nam\u00e4rkide puhul lubamatud. Kui kaubam\u00e4rk sisaldab lubamatud erim\u00e4rgid v\u00f5i kujundusvahendid, tuleb see registreerida <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kujundmark\/\">s\u00f5na-pildi m\u00e4rgina<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Kui s\u00f5naosa ei ole eristusv\u00f5imeline, kuid eksisteerib eristusv\u00f5imeline logo, siis on s\u00f5nam\u00e4rgi alternatiivina m\u00f5eldav registreerimine s\u00f5na-pildi m\u00e4rgina. See ei vii k\u00fcll mitte eristusv\u00f5imelise s\u00f5naosa kaitseni, kuid v\u00f5ib teatud konstellatsioonides siiski m\u00f5tet omada. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Teised kaubam\u00e4rgi liigid<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">S\u00f5nam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">S\u00f5na-kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">V\u00e4rvim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D-m\u00e4rgid \/ Kujum\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Positsioonim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Mustrim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Helim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Tunnusniidim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramm\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Liikumism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimeediam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Muud m\u00e4rgid<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wortmarke\">S\u00f5nam\u00e4rgi kulud<\/h2>\n\n<p class=\"wp-block-paragraph\">Soovite s\u00f5nam\u00e4rki registreerida? Siis olete meie juures \u00f5iges kohas! <\/p>\n\n<p class=\"wp-block-paragraph\">\u00dclevaate kuludest ja tasudest leiate meie fikseeritud hindadega <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kaubamargikaitse-paketid\/\">kaubam\u00e4rgikaitse pakettidest<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"S\u00f5nam\u00e4rk S\u00f5nam\u00e4rk koosneb ainult t\u00e4htedest, numbritest ja teatud lubatud kirjavahem\u00e4rkidest ning erim\u00e4rkidest. S\u00f5nam\u00e4rgina tulevad k\u00f5ne alla nii klassikalises m\u00f5ttes s\u00f5nad kui ka lihtsad m\u00e4rgikombinatsioonid. Suur- ja v\u00e4iket\u00e4hed P\u00f5him\u00f5tteliselt laieneb s\u00f5nam\u00e4rgi &#8230;","protected":false},"author":1,"featured_media":0,"parent":53319,"menu_order":80,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1127],"tags":[],"class_list":["post-61701","page","type-page","status-publish","hentry","category-kaubamaergioigus"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/et\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"S\u00f5nam\u00e4rk S\u00f5nam\u00e4rk koosneb ainult t\u00e4htedest, numbritest ja teatud lubatud kirjavahem\u00e4rkidest ning erim\u00e4rkidest. S\u00f5nam\u00e4rgina tulevad k\u00f5ne alla nii klassikalises m\u00f5ttes s\u00f5nad kui ka lihtsad m\u00e4rgikombinatsioonid. Suur- ja v\u00e4iket\u00e4hed P\u00f5him\u00f5tteliselt laieneb s\u00f5nam\u00e4rgi ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/61701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/comments?post=61701"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/61701\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/53319"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/media?parent=61701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/categories?post=61701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/tags?post=61701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}