{"id":59514,"date":"2019-05-12T09:56:54","date_gmt":"2019-05-12T07:56:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/kaubamargioigus\/kaubamargi-liigid\/"},"modified":"2025-11-26T01:17:46","modified_gmt":"2025-11-26T00:17:46","slug":"kaubamargi-liigid","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kaubamargi-liigid\/","title":{"rendered":"Kaubam\u00e4rgi liigid"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Kaubam\u00e4rgi liigid<\/h2><ul><li><a href=\"#h-alle-markenarten\" data-level=\"2\">K\u00f5ik kaubam\u00e4rgi liigid<\/a><\/li><li><a href=\"#h-abgrenzung-der-markenarten\" data-level=\"2\">Kaubam\u00e4rgi liikide eristamine<\/a><\/li><li><a href=\"#h-auswahl-der-idealen-markenart\" data-level=\"2\">Ideaalse kaubam\u00e4rgi liigi valimine<\/a><\/li><li><a href=\"#h-kosten-einer-marke\" data-level=\"2\">Kaubam\u00e4rgi kulud<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-markenarten\">K\u00f5ik kaubam\u00e4rgi liigid<\/h2>\n\n<p><a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/\">Kaubam\u00e4rgi kaitseks<\/a> on saadaval mitmeid kaubam\u00e4rgi liike. K\u00f5ige sagedamini kaitstud kaubam\u00e4rgi vormid on s\u00f5nam\u00e4rk ja kombineeritud m\u00e4rk. <\/p>\n\n<p class=\"linkboxes\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">S\u00f5nam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">S\u00f5na-kujutism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">V\u00e4rvim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D-m\u00e4rgid \/ Kujum\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Positsioonim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Mustrim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Helim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Tunnusniidim\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramm\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Liikumism\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimeediam\u00e4rgid<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Muud m\u00e4rgid<\/a><\/p>\n\n<p><strong>L\u00f5hnam\u00e4rke<\/strong> ja <strong>maitsmism\u00e4rke<\/strong> ei saa kaubam\u00e4rgiregistris \u00fcheselt kujutamise v\u00f5imatuse t\u00f5ttu seni kaitsta.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-der-markenarten\">Kaubam\u00e4rgi liikide eristamine<\/h2>\n\n<p>P\u00f5him\u00f5tteliselt on erinevate kaubam\u00e4rgi liikide vaheline suhe sujuv. Enamiku kaubam\u00e4rgi\u00f5iguslike k\u00fcsimuste puhul ei ole oluline mitte valitud kaubam\u00e4rgi liik, vaid ainult kaubam\u00e4rgi tajumise viis. <\/p>\n\n<p>N\u00e4iteks \u0161okolaaditootja k\u00f5rge eristusv\u00f5imega logo, millel on \u2013 selles kontekstis \u2013 t\u00e4iesti eristusv\u00f5imetu s\u00f5na &#8220;\u0161okolaad&#8221;, on formaalselt kombineeritud m\u00e4rk. Seega on kaitstud ainult kujutisosa. Sel juhul oleks m\u00f5istlikum kaitsta ainult logo kujutism\u00e4rgina.  <\/p>\n\n<p>Puhta v\u00e4rvim\u00e4rgi registreerimine on seotud k\u00f5rgete n\u00f5uetega. Kes m\u00fc\u00fcb \u0161okolaadi \u00fchev\u00e4rvilises pakendis, saab v\u00e4rvi kaubam\u00e4rgina registreerida ainult siis, kui ta on sama tuntud kui Milka. Idufirmadel pole seega v\u00e4rvim\u00e4rgi saamise v\u00f5imalust. Kontuuridega v\u00e4rvilised elemendid on seevastu kujutism\u00e4rgina k\u00f5igile avatud.   <\/p>\n\n<p>Asendusm\u00e4rgid on (graafilise kujutamise t\u00f5ttu) alati ka kujutism\u00e4rgid. Vastupidi v\u00f5ib kujutism\u00e4rk olla ka asendusm\u00e4rk. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswahl-der-idealen-markenart\">Ideaalse kaubam\u00e4rgi liigi valimine<\/h2>\n\n<p>Ideaalse kaubam\u00e4rgi vormi valimine on oluline fookus \u00f5igusn\u00f5ustamises enne kaubam\u00e4rgi registreerimist. Seejuures on olulised otsustuskriteeriumid kavandatud kasutus, turundusstrateegia ja mitte v\u00e4hem t\u00e4htis \u2013 olemasolev eelarve. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-marke\">Kaubam\u00e4rgi kulud<\/h2>\n\n<p>Soovite registreerida kaubam\u00e4rki? Siis olete \u00f5iges kohas! <\/p>\n\n<p>\u00dclevaate kuludest ja tasudest leiate meie fikseeritud hindadega <a href=\"https:\/\/harlander-partner.eu\/et\/kaubamargioigus\/kaubamargikaitse-paketid\/\">kaubam\u00e4rgikaitse pakettidest<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Tasuta esmane konsultatsioon\"><span class=\"mr-cta-link-normal\">Valige sobiv aeg kohe:<\/span><span class=\"mr-cta-link-bold\">Tasuta esmane konsultatsioon<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"K\u00f5ik kaubam\u00e4rgi liigid Kaubam\u00e4rgi kaitseks on saadaval mitmeid kaubam\u00e4rgi liike. K\u00f5ige sagedamini kaitstud kaubam\u00e4rgi vormid on s\u00f5nam\u00e4rk ja kombineeritud m\u00e4rk. L\u00f5hnam\u00e4rke ja maitsmism\u00e4rke ei saa kaubam\u00e4rgiregistris \u00fcheselt kujutamise v\u00f5imatuse t\u00f5ttu &#8230;","protected":false},"author":1,"featured_media":0,"parent":53319,"menu_order":78,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1127],"tags":[],"class_list":["post-59514","page","type-page","status-publish","hentry","category-kaubamaergioigus"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/et\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"K\u00f5ik kaubam\u00e4rgi liigid Kaubam\u00e4rgi kaitseks on saadaval mitmeid kaubam\u00e4rgi liike. K\u00f5ige sagedamini kaitstud kaubam\u00e4rgi vormid on s\u00f5nam\u00e4rk ja kombineeritud m\u00e4rk. L\u00f5hnam\u00e4rke ja maitsmism\u00e4rke ei saa kaubam\u00e4rgiregistris \u00fcheselt kujutamise v\u00f5imatuse t\u00f5ttu ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/59514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/comments?post=59514"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/59514\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/pages\/53319"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/media?parent=59514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/categories?post=59514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/et\/wp-json\/wp\/v2\/tags?post=59514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}