{"id":31120,"date":"2022-07-18T17:58:41","date_gmt":"2022-07-18T15:58:41","guid":{"rendered":"https:\/\/harlander-partner.eu\/trademark-registration-3\/"},"modified":"2025-11-24T17:29:20","modified_gmt":"2025-11-24T16:29:20","slug":"trademark-registration-3","status":"publish","type":"post","link":"https:\/\/harlander-partner.eu\/en\/trademark-registration-3\/","title":{"rendered":"Trademark Registration"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\n<h2>Trademark registration<\/h2>\n<ul>\n<li><a href=\"#h-top-7-irrtumer-bei-der-markenanmeldung\" data-level=\"2\">Top 7 misconceptions about trademark registration<\/a><\/li>\n<li><a href=\"#h-markenschutz-pakete-zum-fixpreis\" data-level=\"2\">Trademark protection packages at a <strong>fixed price<\/strong><\/a><\/li>\n<li><a href=\"#h-wann-betrifft-mich-markenrecht\" data-level=\"2\">When does trademark law affect me?<\/a><\/li>\n<li><a href=\"#h-was-kann-als-marke-angemeldet-werden\" data-level=\"2\">What can be registered as a trademark?<\/a><\/li>\n<li><a href=\"#h-beispiele-fur-markenrechtsverletzungen\" data-level=\"2\">Examples of trademark infringements<\/a><\/li>\n<li><a href=\"#h-konsequenzen-von-markenrechtsverletzungen\" data-level=\"2\">Consequences of trademark infringements<\/a><\/li>\n<li><a href=\"#h-langjahrige-expertise-im-markenschutz\" data-level=\"2\">Many years of expertise in trademark protection<\/a><\/li>\n<li><a href=\"#h2-booking\" data-level=\"2\">Free initial consultation<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"mr-tm-badges\">\n\t<div class=\"mr-tm-badge-symbols\">\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/euipo.svg\" alt=\"EUIPO Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/wipo.webp\" alt=\"WIPO Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/dpma.svg\" alt=\"DPMA Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/oepa.svg\" alt=\"\u00d6PA Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t<span class=\"mr-tm-badge-text bg-mrblue white\">EUIPO, WIPO, DPMA &#038; \u00d6PA<br\/>Authorized Attorneys<\/span>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/en\/about-us\/sebastian-riedlmair\/\" title=\"Attorney Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Attorney Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Attorneys<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDer <strong>Aufbau Ihrer Marke<\/strong> kostet Sie in den n\u00e4chsten Jahren Ihre <strong>gesamte Arbeitszeit<\/strong> und <strong>zigtausende Euro<\/strong> f\u00fcr Werbema\u00dfnahmen.<br><br>Wir zeigen Ihnen, wie Sie <strong>Risiken bei der Markenanmeldung vermeiden<\/strong>.\u201c<\/span>\n    <\/div>\n\n<a class=\"mr-cta-link\" href=\"#h-markenschutz-pakete-zum-fixpreis\" title=\"Trademark protection packages at a fixed price\"><span class=\"mr-cta-link-normal\">Directly to the<\/span><span class=\"mr-cta-link-bold\">trademark protection packages<\/span><\/a>\n\n<h2 class=\"wp-block-heading h2-whitespace\" id=\"h-top-7-irrtumer-bei-der-markenanmeldung\">Top 7 Misconceptions about Trademark Registration<\/h2>\n\n<p class=\"questionmark\">How many questions can you answer correctly?<br\/>  <\/p>\n\n<details class=\"wp-block-details faq\"><summary>Can I ignore trademark law if I do not want to register a trademark anyway?<\/summary>\n<p><strong>No. <\/strong>Let&#8217;s assume you call your new beverage Coca-Cola but do not register a trademark. Would you seriously hope that this would go well? Of course not.  <\/p>\n\n\n\n<p>Why should it be any different if you intentionally or negligently infringe one of the hundreds of thousands of other trademarks without having registered a trademark yourself? <strong>Trademark law affects every entrepreneur.<\/strong><\/p>\n\n\n\n<p>Even the selection of the color of the chocolate wrapper in the owner-managed chocolate factory can lead to severe trademark infringements.<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Can I wait with my trademark until my new offer has generated initial sales?<\/summary>\n<p><strong>No.<\/strong> All identifiers of companies, goods and services must be checked <strong>before the market launch<\/strong>. <strong>Trademark law does not tolerate any delay.<\/strong><br\/><br\/>Speaking of &#8220;postponing until later.&#8221; Anyone who launches new goods or services invests an enormous amount of <strong>lifetime and money<\/strong> to be successful. Do you want to risk this investment by only resolving fundamental legal issues when the company is finally doing well?  <br\/><br\/>Do not do that. We have already seen hardened entrepreneurs with <strong>tears in their eyes<\/strong> because everything was taken from them by competitors who were excellently positioned in terms of trademark law. <br\/><br\/>In the event of trademark infringements, an <strong>injunction<\/strong>, the <strong>total loss of the established reputation<\/strong> and high <strong>claims for damages<\/strong> are threatened indefinitely. Not even the previous domain may then be forwarded to the new domain. <\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Can I protect my trademark if no identical name exists?<\/summary>\n<p><strong>No. <\/strong>A check for identical identifiers is not enough. It depends on the <strong>risk of confusion<\/strong>. This means that even merely similar terms can represent an obstacle.  <br\/><br\/>When assessing the risk of confusion, all aspects of the trademark and the selected classes must be taken into account. There are (without exaggeration) thousands of court rulings on this.  <strong>Trademark law cannot be solved with common sense.<\/strong><br\/><br\/>To make it even more complicated: conversely, under certain conditions, even identical terms can be completely unproblematic. <strong><br\/><\/strong><br\/>Miro, Myrro, Wiro, Xiro, Siroo &#8211; with which arguments would you assess the risk of confusion between these trademarks?<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Is the similarity search only to be carried out in the desired classes?<\/summary>\n<p><strong>No. <\/strong>A risk of confusion can also exist between trademarks in different classes. Therefore, the interactions between the classes must be observed. <br\/><br\/>This is easy with classes that have obvious similarities, e.g. class 9 software and class 42 IT service. A trademark for software in class 9 therefore also requires a search in class 42 &#8211; and in up to five other classes. <br\/><br\/>What is necessary and useful often differs even between companies in very similar business areas. Therefore, there is currently no automatic tool for selecting all the classes to be included.  <strong>Trademark law is very much case-by-case.<\/strong><br\/><br\/>Do you know how many classes a bicycle dealer &#8211; i.e. not a particularly complicated profession &#8211; might need? <\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Does a search in the trademark register protect against the infringement of earlier rights?<\/summary>\n<p><strong>No. <\/strong>The search in the trademark register is a good start. However, a trademark also has aspects under company law, copyright law, design law and competition law. <br\/><br\/>Anyone who only checks a trademark under trademark law continues to risk life and limb. <strong>Trademark protection needs more than trademark law.<\/strong><br\/><br\/>For an EU trademark, therefore, 29 trademark registers, 27 company registers and countless other databases for business designations, product names, designs and copyrighted titles in 27 countries must be searched. Do you have the necessary tools for this? <\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>What&#8217;s the point of all this? If my trademark is registered, am I safe? <\/summary>\n<p><strong>No. <\/strong>The trademark office does not check whether your trademark infringes earlier rights. Even if you apply for a trademark that is quite clearly already registered and infringes earlier rights, the trademark office would register your trademark. <br\/><br\/>It is not the task of the trademark office to inform you about infringements. <strong>That is the task of trademark attorneys.<\/strong><br\/><br\/>The apparent success of &#8220;trademark registered&#8221; does not offer you any protection against earlier rights &#8211; this is provided exclusively by a <strong>comprehensive legal review<\/strong> before the trademark is filed. Do you really want to try this yourself? <\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>What can I do myself?<\/summary>\n<p><strong>Quite a bit.<\/strong> A preliminary search via Google for identical trademarks in your industry is a good idea. If there is a competitor with the same name in your country, then this is often a showstopper. <br\/><br\/>In addition, check whether a sensible domain is still available for your desired trademark. Thanks to the many new domain endings, this is often the case.  <br\/><br\/>However, this is not really necessary. On request, we offer an initial quick check including ranking for up to three trademark names as part of our trademark protection packages at no extra charge. The detailed check is then only carried out for the most promising candidate.  <\/p>\n<\/details>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDie blo\u00dfe Grundausbildung im Markenrecht umfasst ca. 2000 Din-A4 Seiten Lernmaterial und zwei Jahre Praxis.<br><br><strong>Hausverstand und Durchlesen im Internet k\u00f6nnen das nicht ersetzen.<\/strong>\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading h2-whitespace\" id=\"h-markenschutz-pakete-zum-fixpreis\">Trademark Protection Packages at a Fixed Price<\/h2>\n\n<p class=\"exclamationmark\">In order to keep the <strong>billing simple and fair<\/strong>, we have divided the protection of your trademark into <strong>four phases<\/strong>. If registration is not legally possible, then you only pay for the phase(s) that have already been started. <\/p>\n\n\n<p>Mit Klick auf <span class=\"tm-desc-info\"><\/span> gelangen Sie zu den Detailinformationen.<\/p>\n\n<!-- Servicepakete Marke -->\n\n<div class=\"table-markenschutz\">\n\t<div class=\"cell-left cell-topic cell-tm-service\">Markenschutz<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-header cell-tm-de1\"><\/div>\n\t\t<div class=\"cell-2 cell-header cell-tm-at1\"><\/div>\n\t\t<div class=\"cell-3 cell-header cell-tm-eu1\"><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-0-1-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-0-1-toggle\" class=\"tm-desc tm-subheader\">Alle Phasen<\/label>\n\t\t<span class=\"tm-desc-details\">Die Anmeldung der Marke ist in vier Phasen aufgeteilt. Dies bringt Struktur und Kostensicherheit.<\/span>\n\t<\/div>\n\t<div class=\"cell-right cell-subheader\">\n\t\t<div class=\"cell-1 cell-check\"><\/div>\n\t\t<div class=\"cell-2 cell-check\"><\/div>\n\t\t<div class=\"cell-3 cell-check\"><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-0-2-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-0-2-toggle\" class=\"tm-desc\">Sicherheit durch Anwaltshaftung<\/label>\n\t\t<span class=\"tm-desc-details\">Als Rechtsanw\u00e4lte GmbH verf\u00fcgen wir \u00fcber eine verpflichtende Haftpflichtversicherung in der H\u00f6he von \u20ac 2.500.000 (Deutschland) bzw. \u20ac 2.400.000 (\u00d6sterreich). <strong>F\u00fcr Sie interessant:<\/strong> unsere Kanzlei hatte bisher noch keinen Versicherungsfall. Bei Bedarf ist dennoch eine individuelle H\u00f6herversicherung z. B. auf \u20ac 5.000.000 m\u00f6glich.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-0-3-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-0-3-toggle\" class=\"tm-desc\">Kostensicherheit<\/label>\n\t\t<span class=\"tm-desc-details\">Die Anmeldung Ihrer Marke ist in vier Phasen aufgeteilt. Sollte einer der zahlreichen Pr\u00fcfungsschritte ergeben, dass eine Anmeldung der Marke rechtlich unzul\u00e4ssig oder zu riskant ist, dann bezahlen Sie nur die bereits angefangene Phase(n).<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-0-4-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-0-4-toggle\" class=\"tm-desc\">Anwaltliche Strategieberatung<\/label>\n\t\t<span class=\"tm-desc-details\">Aufgrund der Vielzahl \u00e4lterer Marken ist bei der Anmeldung neuer Marken oft Kreativit\u00e4t gefordert, um rechtliche Risiken zu vermeiden. Hier nicht aufzugeben und L\u00f6sungen zu finden, ist unsere Spezialit\u00e4t.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-0-5-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-0-5-toggle\" class=\"tm-desc\">Pr\u00fcfung Workaround<\/label>\n\t\t<span class=\"tm-desc-details\">In vielen F\u00e4llen reicht es aus, eine Marke leicht abzu\u00e4ndern, um eine Verletzung fr\u00fcherer Rechte zu vermeiden. Die zus\u00e4tzliche Pr\u00fcfung einer nur geringf\u00fcgig ver\u00e4nderten Variante der urspr\u00fcnglich beauftragten Marke ist in diesem Fall inkludiert. Es ist uns auch ein pers\u00f6nliches Anliegen, dass die Anmeldung Ihrer Marke m\u00f6glich wird.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\n\t<div class=\"cell-left\">\n\t\t\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-price\"><span class=\"tm-ust\">immer<br>inkludiert<\/span><\/div>\n\t\t<div class=\"cell-2 cell-price\"><span class=\"tm-ust\">immer<br>inkludiert<\/span><\/div>\n\t\t<div class=\"cell-3 cell-price\"><span class=\"tm-ust\">immer<br>inkludiert<\/span><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-1-1-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-1-1-toggle\" class=\"tm-desc tm-subheader\">Phase 1<\/label>\n\t\t<span class=\"tm-desc-details\">Die erste Phase beinhaltet die Informationseinholung, die Klasseneinteilung sowie eine urheberrechtliche Pr\u00fcfung Ihrer Marke.<\/span>\n\t<\/div>\n\t<div class=\"cell-right cell-subheader\">\n\t\t<div class=\"cell-1 cell-check\"><\/div>\n\t\t<div class=\"cell-2 cell-check\"><\/div>\n\t\t<div class=\"cell-3 cell-check\"><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-1-2-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-1-2-toggle\" class=\"tm-desc\">Informationseinholung<\/label>\n\t\t<span class=\"tm-desc-details\">Wir ben\u00f6tigen zahlreiche Informationen rund um Ihre Marke als Grundlage f\u00fcr die weitere Beratungen und Pr\u00fcfungsschritte. So kann beispielweise eine Marke in einem Gesch\u00e4ftsfeld zul\u00e4ssig, in einem anderen Gesch\u00e4ftsfeld unzul\u00e4ssig sein. Der erste Schritt ist beinhaltet daher eine fundierte Informationseinholung.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-1-3-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-1-3-toggle\" class=\"tm-desc\">Klasseneinteilung<\/label>\n\t\t<span class=\"tm-desc-details\">Wir legen in Absprache mit Ihnen die optimalen Nizzaklassen f\u00fcr die unter Ihrer Marke angebotenen Waren und Dienstleistungen fest. So erh\u00e4lt Ihre Marke den maximalen Schutzumfang. Auf dieser Einteilung bauen alle weiteren Pr\u00fcfschritte auf.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-1-4-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-1-4-toggle\" class=\"tm-desc\">Pr\u00fcfung Urheberrecht<\/label>\n\t\t<span class=\"tm-desc-details\">Wir pr\u00fcfen im Detail, ob an Ihrem Begriff oder Ihrem Logo alle Rechte f\u00fcr eine Nutzung als Marke vorliegen bzw. rechtskonform \u00fcbertragen wurden.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-1-5-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-1-5-toggle\" class=\"tm-desc\">Zwischenbericht<\/label>\n\t\t<span class=\"tm-desc-details\">F\u00fcr den Fall, dass die Pr\u00fcfschritte der Phase 1 Hindernisse f\u00fcr die Anmeldung Ihrer Marke ergeben, erhalten Sie an diesem Punkt einen Zwischenbericht \u00fcber die Ergebnisse der Phase 1 mit klaren Handlungsempfehlungen. F\u00fcr den Fall, dass die Phase 1 positiv abgeschlossen wird, erhalten Sie alle Ergebnisse der Phase 1 im Rahmen eines sp\u00e4teren Zwischenberichtes oder der Detailsauswertung. So verlieren wir keine Zeit am Weg zu einer raschen Anmeldung Ihrer Marke.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-2 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-3 cell-price\"><span class=\"tm-price\">\u20ac 375<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-2-1-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-2-1-toggle\" class=\"tm-desc tm-subheader\">Phase 2<\/label>\n\t\t<span class=\"tm-desc-details\">Die zweite Phase beinhaltet die Pr\u00fcfung auf absolute Schutzhindernisse sowie eine wettbewerbsrechtliche Ihrer Marke.<\/span>\n\t<\/div>\n\t<div class=\"cell-right cell-subheader\">\n\t\t<div class=\"cell-1 cell-check\"><\/div>\n\t\t<div class=\"cell-2 cell-check\"><\/div>\n\t\t<div class=\"cell-3 cell-check\"><\/div>\n\t<\/div>\n\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-2-2-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-2-2-toggle\" class=\"tm-desc\">Pr\u00fcfung Schutzf\u00e4higkeit<\/label>\n\t\t<span class=\"tm-desc-details\">Wir pr\u00fcfen anhand derselben Kriterien wie die Marken\u00e4mter, ob Ihre Marke die gesetzlichen Voraussetzung f\u00fcr eine Eintragung erf\u00fcllt.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-2-3-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-2-3-toggle\" class=\"tm-desc\">Pr\u00fcfung Wettbewerbsrecht<\/label>\n\t\t<span class=\"tm-desc-details\">Wir pr\u00fcfen, ob die Marke wettbewerbsrechtliche Rechtsverst\u00f6\u00dfe wie unzul\u00e4ssige Spitzenstellungswerbung beinhaltet.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-2-4-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-2-4-toggle\" class=\"tm-desc\">Zwischenbericht<\/label>\n\t\t<span class=\"tm-desc-details\">F\u00fcr den Fall, dass die Pr\u00fcfschritte der Phase 2 Hindernisse f\u00fcr die Anmeldung Ihrer Marke ergeben, erhalten Sie an diesem Punkt einen Zwischenbericht \u00fcber die Ergebnisse der Phase 2 mit klaren Handlungsempfehlungen. F\u00fcr den Fall, dass die Phase 2 positiv abgeschlossen wird, erhalten Sie alle Ergebnisse der Phase 2 im Rahmen eines sp\u00e4teren Zwischenberichtes oder der Detailsauswertung. So verlieren wir keine Zeit am Weg zu einer raschen Anmeldung Ihrer Marke.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-2 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-3 cell-price\"><span class=\"tm-price\">\u20ac 375<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t<\/div>\n\t\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-3-1-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-3-1-toggle\" class=\"tm-desc tm-subheader\">Phase 3<\/label>\n\t\t<span class=\"tm-desc-details\">Die dritte Phase beinhaltet eine markenrechtliche Identit\u00e4tsrecherche sowie einen weltweite Priorit\u00e4tsrecherche in Bezug auf Doppelte Identit\u00e4t.<\/span>\n\t<\/div>\n\t<div class=\"cell-right cell-subheader\">\n\t\t<div class=\"cell-1 cell-check\"><\/div>\n\t\t<div class=\"cell-2 cell-check\"><\/div>\n\t\t<div class=\"cell-3 cell-check\"><\/div>\n\t<\/div>\n\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-3-2-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-3-2-toggle\" class=\"tm-desc\">Recherche Markenidentit\u00e4t<\/label>\n\t\t<span class=\"tm-desc-details\">\u00c4ltere identische Marken stellen das h\u00f6chste Risiko f\u00fcr Ihre Marke dar und werden daher als erstes recherchiert.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-3-3-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-3-3-toggle\" class=\"tm-desc\">Weltweite Priorit\u00e4tsrecherche<\/label>\n\t\t<span class=\"tm-desc-details\">Im Rahmen einer internationalen Markenanmeldung k\u00f6nnen Marken, die nicht \u00e4lter als sechs Monate sind, mit ihrem urspr\u00fcnglichen Priorit\u00e4tstag in andere Gebiete erstreckt werden. Dies ber\u00fccksichtigen wir, indem wir die Identit\u00e4tsrecherche in Bezug auf Doppelte Identit\u00e4t auch in Gebieten ausf\u00fchren, welche von Ihrer Marke eigentlich nicht umfasst sind. Das ist f\u00fcr die meisten Marken ausreichend<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-3-4-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-3-4-toggle\" class=\"tm-desc\">Zwischenbericht<\/label>\n\t\t<span class=\"tm-desc-details\">F\u00fcr den Fall, dass die Pr\u00fcfschritte der Phase 3 Hindernisse f\u00fcr die Anmeldung Ihrer Marke ergeben, erhalten Sie an diesem Punkt einen Zwischenbericht \u00fcber die Ergebnisse der Phase 3 mit klaren Handlungsempfehlungen. F\u00fcr den Fall, dass die Phase 3 positiv abgeschlossen wird, erhalten Sie alle Ergebnisse der Phase 3 im Rahmen eines sp\u00e4teren Zwischenberichtes oder der Detailsauswertung. So verlieren wir keine Zeit am Weg zu einer raschen Anmeldung Ihrer Marke.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-2 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-3 cell-price\"><span class=\"tm-price\">\u20ac 375<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-1-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-1-toggle\" class=\"tm-desc tm-subheader\">Phase 4<\/label>\n\t\t<span class=\"tm-desc-details\">Die vierte Phase beinhaltet weitere rechtlich notwendige Recherchen, die weit \u00fcber das eigentliche Markenrecht hinausgehen, die sehr arbeitsreiche Detailauswertung, eine klare Handlungsempfehlung sowie die Anmeldung der Marke.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\"><\/div>\n\t\t<div class=\"cell-2 cell-check\"><\/div>\n\t\t<div class=\"cell-3 cell-check\"><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-2-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-2-toggle\" class=\"tm-desc\">Recherche Marken\u00e4hnlichkeit<\/label>\n\t\t<span class=\"tm-desc-details\">Auch \u00e4ltere nicht identische, aber \u00e4hnliche Marken k\u00f6nnen gegen ihre Marke vorgehen. Diese Recherche ist aufgrund der Vielzahl der m\u00f6glichen \u00c4hnlichkeiten (z. B. Schreibweise, Aussprache, Form) von Laien ohne Kenntnis der hunderten Gerichtsurteile zu diesem Thema nicht bew\u00e4ltigbar.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-3-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-3-toggle\" class=\"tm-desc\">Recherche Firmennamen<\/label>\n\t\t<span class=\"tm-desc-details\">Auch der \u00e4ltere Name einer Firma kann ein Risiko f\u00fcr Ihre Marke darstellen. Bei der EU-Marke macht dieser Umstand sohin eine Recherche in allen Handelsregister aller EU-Staaten unumg\u00e4nglich.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-4-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-4-toggle\" class=\"tm-desc\">Recherche Gesch\u00e4ftsbezeichnungen<\/label>\n\t\t<span class=\"tm-desc-details\">Auch eine nicht im Markenregister oder im Handelsregister eingetragener Gesch\u00e4ftsbezeichnung, z. B. \"QWERTZ Blumenladen\" kann ein Risiko f\u00fcr Ihre Marke darstellen. Nicht eingetragen bedeutet, dass nicht \"nur\" Register durchzusehen, sondern eine breitfl\u00e4chige Recherche notwendig ist.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-5-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-5-toggle\" class=\"tm-desc\">Recherche Domains<\/label>\n\t\t<span class=\"tm-desc-details\">Auch eine \u00e4ltere Domain kann ein Risiko f\u00fcr Ihre Marke darstellen. Daher sind auch bestehende Domains zu recherchieren. Angesichts von Milliarden Websites, die \u00e4hnlich lauten k\u00f6nnen, keine triviale Aufgabe.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-6-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-6-toggle\" class=\"tm-desc\">Recherche Werktitel<\/label>\n\t\t<span class=\"tm-desc-details\">Auch ein \u00e4lterer Werktitel, z. B. eines Buches, kann ein Risiko f\u00fcr eine sp\u00e4tere Marke darstellen. F\u00fcr Werktitel existieren jedoch keine Register, daher ist breitfl\u00e4chig zu recherchieren.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-7-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-7-toggle\" class=\"tm-desc\">Detailauswertung aller Ergebnisse<\/label>\n\t\t<span class=\"tm-desc-details\">Im Rahmen der Detailauswertung werden die Ergebnisse aller Recherchen rechtlich umfassend analysiert, Problemfelder dargestellt und L\u00f6sungswege aufgezeigt.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-8-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-8-toggle\" class=\"tm-desc\">Endg\u00fcltige Handlungsempfehlung<\/label>\n\t\t<span class=\"tm-desc-details\">Bequem abfragebare Markenregister und online Anmeldeformulare lassen den Schutz einer Marke einfach aussehen. Der Eindruck ist unrichtig. Nicht umsonst hat das wichtigste Buch zum deutschen Markenrecht 3970 Seiten. Aufgrund unseres Know-hows bewahren wir auch in schwierigen F\u00e4llen den Durchblick und geben Ihnen eindeutige Handlungsempfehlungen, um sicher und ohne Rechtsstreit an das Ziel zu kommen.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-9-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-9-toggle\" class=\"tm-desc\">Markenanmeldung<\/label>\n\t\t<span class=\"tm-desc-details\">Am Ziel :) Wir reichen die Anmeldung Ihrer Marke beim zust\u00e4ndigen Markenamt ein und informieren Sie, sobald die Registrierung erfolgt ist.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-4-10-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-4-10-toggle\" class=\"tm-desc\">Amazon Brand Registry (EU \/ DE)<\/label>\n\t\t<span class=\"tm-desc-details\">Nach der Markenregistrierung k\u00f6nnen die EU-Marke und die deutsche Marke zus\u00e4tzlich bei der Amazon Brand Registry angemeldet werden. Dies bringt Ihnen als H\u00e4ndler massive Vorteile. Den notwendigen Verifizierungscode erhalten Sie von uns.<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-check\">\u2713<\/div>\n\t\t<div class=\"cell-2 cell-check\"><\/div>\n\t\t<div class=\"cell-3 cell-check\">\u2713<\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-2 cell-price\"><span class=\"tm-price\">\u20ac 249<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t\t<div class=\"cell-3 cell-price\"><span class=\"tm-price\">\u20ac 375<\/span><span class=\"tm-ust\">zzgl. USt.<\/span><\/div>\n\t<\/div>\n\t\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-24-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-24-toggle\" class=\"tm-desc\">Amtsgeb\u00fchren<\/label>\n\t\t<span class=\"tm-desc-details\">Die Amtsgeb\u00fchren einer EU-Marke setzen sich wie folgt zusammen:<br>\n\t\t\t- erste Nizzaklasse: \u20ac 850<br>\n\t\t\t- zweite Nizzaklasse: \u20ac 50<br>\n\t\t\t- ab der dritten Nizzaklasse je: \u20ac 150<br>\n\t\t\tDamit sind die vollst\u00e4ndigen Kosten des Anmeldeverfahrens und auch bereits die Schutzgeb\u00fchr f\u00fcr die ersten zehn Jahre des Markenschutzes abgedeckt.<br>\n\t\t\t&nbsp;<br>\n\t\t\tDie Amtsgeb\u00fchren einer deutschen Marke setzen sich wie folgt zusammen:<br>\n\t\t\t- ersten drei Nizzaklassen: \u20ac 290<br>\n\t\t\t- ab der vierten Nizzaklasse je: \u20ac 100<br>\n\t\t\tDamit sind die vollst\u00e4ndigen Kosten des Anmeldeverfahrens und auch bereits die Schutzgeb\u00fchr f\u00fcr die ersten zehn Jahre des Markenschutzes abgedeckt.<br>\n\t\t\t&nbsp;<br>\n\t\t\tDie Amtsgeb\u00fchren einer \u00f6sterreichischen Marke setzen sich wie folgt zusammen:<br>\n\t\t\t- ersten drei Nizzaklassen: \u20ac 280<br>\n\t\t\t- ab der vierten Nizzaklasse je: \u20ac 75<br>\n\t\t\tDamit sind die vollst\u00e4ndigen Kosten des Anmeldeverfahrens und auch bereits die Schutzgeb\u00fchr f\u00fcr die ersten zehn Jahre des Markenschutzes abgedeckt.\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-text\"><span class=\"tm-ab\">ab <\/span>\u20ac 290<\/div>\n\t\t<div class=\"cell-2 cell-text\"><span class=\"tm-ab\">ab <\/span>\u20ac 280<\/div>\n\t\t<div class=\"cell-3 cell-text\"><span class=\"tm-ab\">ab <\/span>\u20ac 850<\/div>\n\t<\/div>\n\t<div class=\"cell-left displaynone\">\n\t\t<input type=\"checkbox\" id=\"tm-25-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-25-toggle\" class=\"tm-desc red\">KMU-F\u00f6rderung<\/label>\n\t\t<span class=\"tm-desc-details\">Der KMU-Fonds \u201eIdeas Powered for business\u201c ist ein Finanzhilfeprogramm, das kleinen und mittleren Unternehmen (KMU) in der EU helfen soll, ihre Rechte des geistigen Eigentums zu sch\u00fctzen.<br>\n\t\t\t&nbsp;<br>\n\t\t\tDie Mittel sind begrenzt und werden in der Reihenfolge der Antragseing\u00e4nge vergeben.<br>\n\t\t\t&nbsp;<br>\n\t\t\tGef\u00f6rdert werden die Amtsgeb\u00fchren:<br>\n\t\t\t&nbsp;<br>\n\t\t\t- Erstattung von 75 % der Amtsgeb\u00fchren f\u00fcr EU-Marken<br>\n\t\t\t- Erstattung von 75 % der Amtsgeb\u00fchren f\u00fcr nationale Marken in den EU-Mitgliedsstaaten<br>\n\t\t\t  (z. B.: \u00d6sterreich, Deutschland)<br>\n\t\t\t&nbsp;<br>\n\t\t\tDer maximale F\u00f6rderbetrag betr\u00e4gt \u20ac 700,00.\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"cell-right displaynone\">\n\t\t<div class=\"cell-1 cell-text red\"><span class=\"tm-ab\">bis <\/span>75 %<\/div>\n\t\t<div class=\"cell-2 cell-text red\"><span class=\"tm-ab\">bis <\/span>75 %<\/div>\n\t\t<div class=\"cell-3 cell-text red-light\"><span class=\"tm-ab\">bis <\/span>75 %<\/div>\n\t<\/div>\n\t<div class=\"cell-left cell-book\">\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-book\">\n\t\t\t<a class=\"tm-book\" href=\"\/markenrecht\/markenschutz-auftrag\/\" titel=\"Markenschutz beauftragen\">Weiter<\/a>\n\t\t<\/div>\n\t\t<div class=\"cell-2 cell-book\">\n\t\t\t<a class=\"tm-book\" href=\"\/markenrecht\/markenschutz-auftrag\/\" titel=\"Markenschutz beauftragen\">Weiter<\/a>\n\t\t<\/div>\n\t\t<div class=\"cell-3 cell-book\">\n\t\t\t<a class=\"tm-book\" href=\"\/markenrecht\/markenschutz-auftrag\/\" titel=\"Markenschutz beauftragen\">Weiter<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END Servicepakete Marke -->\n\n<!-- INT Marke -->\n<div class=\"table-markenschutz\">\n\t<div class=\"cell-left cell-topic cell-tm-int\">INT Marke<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-header\">z. B. Schweiz, Gro\u00dfbritannien, USA<\/div>\n\t<\/div>\n\t<div class=\"cell-left\">\n\t\t<input type=\"checkbox\" id=\"tm-int-1-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-int-1-toggle\" class=\"tm-desc\">Internationale Marken<\/label>\n\t\t<span class=\"tm-desc-details\">Gerne betreuen wir Sie auch international bei der Anmeldung von Marken. H\u00e4ufige L\u00e4nder sind z. B. Schweiz, Gro\u00dfbritannien, USA, Kanada, Australien, China, ...<\/span>\n\t<\/div>\n\t<div class=\"cell-right\">\n\t\t<div class=\"cell-1 cell-text\"><span class=\"tm-ab\">auf Anfrage<\/span><\/div>\n\t<\/div>\n\t<div class=\"cell-left displaynone\">\n\t\t<input type=\"checkbox\" id=\"tm-int-2-toggle\" class=\"tm-toggle\" aria-label=\"Beschreibung ausklappen\">\n\t\t<label for=\"tm-int-2-toggle\" class=\"tm-desc red\">KMU-F\u00f6rderung<\/label>\n\t\t<span class=\"tm-desc-details\">Der KMU-Fonds \u201eIdeas Powered for business\u201c ist ein Finanzhilfeprogramm, das kleinen und mittleren Unternehmen (KMU) in der EU helfen soll, ihre Rechte des geistigen Eigentums zu sch\u00fctzen.<br>\n\t\t\t&nbsp;<br>\n\t\t\tDie Mittel sind begrenzt und werden in der Reihenfolge der Antragseing\u00e4nge vergeben.<br>\n\t\t\t&nbsp;<br>\n\t\t\tGef\u00f6rdert werden die Amtsgeb\u00fchren. Bei Markenanmeldungen au\u00dferhalb der EU betr\u00e4gt die F\u00f6rderung nur 50 % statt 75 %:<br>\n\t\t\t&nbsp;<br>\n\t\t\t- Erstattung von 50 % der Amtsgeb\u00fchren f\u00fcr Marken au\u00dferhalb der EU<br>\n\t\t\t  (z. B.: Schweiz, Gro\u00dfbritannien, USA)<br>\n\t\t\t&nbsp;<br>\n\t\t\tDer maximale F\u00f6rderbetrag betr\u00e4gt \u20ac 700,00.\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"cell-right displaynone\">\n\t\t<div class=\"cell-1 cell-text red\"><span class=\"tm-ab\">bis <\/span>50 %<\/div>\n\t<\/div>\n<\/div>\n<!-- END INT Marke -->\n\n\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNoch Fragen? Lesen Sie weiter oder buchen Sie direkt unser <strong>kostenloses Erstgespr\u00e4ch<\/strong> via Videokonferenz.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading h2-whitespace\" id=\"h-wann-betrifft-mich-markenrecht\">When Does Trademark Law Affect Me?<\/h2>\n\n<p>As soon as you<\/p>\n\n<ul class=\"wp-block-list icon\">\n<li>define a <strong>name<\/strong> or a <strong>logo<\/strong> for your company, your goods or your services, <\/li>\n\n\n\n<li>define the <strong>design<\/strong> of your goods and packaging, or <\/li>\n\n\n\n<li>create <strong>advertising measures<\/strong>, <\/li>\n<\/ul>\n\n<p>you must deal with trademark law.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/en\/about-us\/sebastian-riedlmair\/\" title=\"Attorney Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Attorney Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Attorneys<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e<strong>Auf den Punkt gebracht:<\/strong> Jedes Unternehmen m\u00fcsste zum Start, aber auch bei jeder Neugstaltung des Au\u00dfenauftrittes eine <strong>markenrechtliche Pr\u00fcfung<\/strong> vornehmen.<br><br>Leider passiert dies <strong>viel zu selten<\/strong>, was zu einer <strong>hohen Zahl an Rechtsproblemen<\/strong> f\u00fchrt.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiele-fur-markenrechtsverletzungen\">Examples of Trademark Infringements<\/h2>\n\n<p>What could possibly go wrong?<\/p>\n\n<p class=\"questionmark\">You are founding a chocolate factory. Your chocolate should be called <strong>A TASTE OF FREEDOM<\/strong> and have a <strong>VIOLET<\/strong> packaging. <\/p>\n\n<p class=\"questionmark\">Your wind turbines should have <strong>GREEN STRIPES<\/strong> on the base. Looks prettier. <\/p>\n\n<p class=\"questionmark\">Your new advertising agency is named <strong>#SOMEONE<\/strong>.<\/p>\n\n<p class=\"questionmark\">As a coach, you market your courses under the promising name <strong>BIOLOGY OF SUCCESS<\/strong>.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eAlle Beispiele sind <strong>astreine Markenverletzungen<\/strong>.<br><br>Die Inhaber der Markenrechte k\u00f6nnten jederzeit eine <strong>einstweilige Verf\u00fcgung<\/strong> erwirken und die <strong>gesamte Aufbauarbeit vernichten.<\/strong>\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-konsequenzen-von-markenrechtsverletzungen\">Consequences of Trademark Infringements<\/h2>\n\n<p>Our law firm is contacted several times a year by desperate people because they <strong>registered themselves<\/strong> and then painstakingly built up <strong>trademark<\/strong>. Reason: another trademark owner has earlier rights. <\/p>\n\n<p class=\"exclamationmark\"><strong>Particularly bitter:<\/strong> Often, the cease-and-desist letter does not arrive immediately after the start of business, but only after years of development work &#8211; when the trademark is large enough to be noticed by the original trademark owner.<\/p>\n\n<p class=\"exclamationmark\"><strong>Harsh consequences:<\/strong> Once the earlier trademark owner has discovered the infringement and issued a warning, the loss of the trademark is usually unavoidable. Anyone who has neglected their homework before registration has virtually no chance later on. <\/p>\n\n<p class=\"exclamationmark\"><strong>Ruinous costs:<\/strong> Destruction of all goods marked with the trademark, removal of the trademark from all business documents, cessation of domain use, payment of license fees for the trademark infringement, publication of the judgment on the website and in newspapers, payment of legal fees. Can your company handle that? <\/p>\n\n<p class=\"exclamationmark\"><strong>Do it better:<\/strong> talk to us.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-kann-als-marke-angemeldet-werden\">What Can be Registered as a Trademark?<\/h2>\n\n<p>The following elements for the identification of goods and services can be protected under trademark law &#8211; and must therefore be <strong>checked under trademark law before use<\/strong>:<\/p>\n\n\r\n<div class=\"badges\">\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-user-id\"><\/span><\/span><span class=\"badge-text\">First and last name<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-buildings\"><\/span><\/span><span class=\"badge-text\">Company<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-shop\"><\/span><\/span><span class=\"badge-text\">Business name<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-mention\"><\/span><\/span><span class=\"badge-text\">Domain<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-wallpaper\"><\/span><\/span><span class=\"badge-text\">Social media page<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-crown\"><\/span><\/span><span class=\"badge-text\">Logo<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-scooter\"><\/span><\/span><span class=\"badge-text\">Product shape<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-palette\"><\/span><\/span><span class=\"badge-text\">Color scheme<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-box\"><\/span><\/span><span class=\"badge-text\">Packaging<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-music-notes\"><\/span><\/span><span class=\"badge-text\">Sound<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-video-library\"><\/span><\/span><span class=\"badge-text\">Animation<\/span><\/div>\r\n<div class=\"badge\"><span class=\"badge-icons\"><span class=\"badge-svg duo-clapperboard-play\"><\/span><\/span><span class=\"badge-text\">Multimedia<\/span><\/div>\r\n<\/div>\r\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/en\/about-us\/sebastian-riedlmair\/\" title=\"Attorney Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Attorney Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Attorneys<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSogar die Verwendung Ihres eigenen Namens kann zu einer Markenrechtsverletzung f\u00fchren. <strong>Markenrecht ist hart, aber nicht fair.<\/strong>\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading h2-whitespace\" id=\"h-langjahrige-expertise-im-markenschutz\">Many Years of Expertise in Trademark Protection<\/h2>\n\n<p>Which quality factors are important to you?<\/p>\n\n<p class=\"exclamationmark\">Our law firm has been in existence <strong>since 1953<\/strong>. We now have <strong>six locations<\/strong> in Austria and Germany. We owe this success to our specialization and the satisfaction of our clients.  <\/p>\n\n<p class=\"exclamationmark\">We have our own <strong>trademark protection department<\/strong>, continuously educate ourselves through the <strong>training programs of several trademark offices<\/strong> and have an <strong>international network<\/strong> of trademark attorneys to support us in foreign trademark disputes.<\/p>\n\n<div class=\"mr-tm2-badges\">\n\t<div class=\"mr-tm2-badge-symbol\">\n\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/etmdep.webp\" alt=\"ETMD EP certified\" loading=\"lazy\"\/>\n\t<\/div>\n\t<span class=\"mr-tm2-badge-text bg-mrblue white\">EUIPO ETMD EP<br\/>certified<br\/>Trademark Attorneys<\/span>\n<\/div>\n\n<p class=\"exclamationmark\">Our <strong>trademark protection packages<\/strong> provide your investment in your trademark with the necessary <strong>future security<\/strong>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-soll-ich-ihren-service-buchen\">Why should I Book your Service?<\/h2>\n\n<p class=\"exclamationmark\">We check your trademark using <strong>the same methods<\/strong> that are also used <strong>to check large corporate trademarks<\/strong>. We focus on the essentials &#8211; so that <strong>trademark protection remains affordable<\/strong>. <\/p>\n\n<p class=\"exclamationmark\">Our <strong>bundled know-how<\/strong> to protect your trademark costs you <strong>only a few hundred euros<\/strong> because we are very efficiently organized.<\/p>\n\n<p class=\"exclamationmark\">The <strong>development of your trademark<\/strong> will cost you <strong>your entire working time<\/strong> and probably <strong>thousands of euros<\/strong> in advertising budget in the next few years.<\/p>\n\n<p class=\"exclamationmark\"><strong>The later<\/strong> you protect your trademark and &#8211; more importantly &#8211; have it checked, <strong>the greater the damage<\/strong> if it turns out that your trademark infringes earlier rights and therefore cannot be used.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Trademark registration Top 7 misconceptions about trademark registration Trademark protection packages at a fixed price When does trademark law affect me? What can be registered as a trademark? Examples of &#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[352,334],"tags":[],"class_list":["post-31120","post","type-post","status-publish","format-standard","hentry","category-landing-pages","category-trademark-law"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/en\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Trademark registration Top 7 misconceptions about trademark registration Trademark protection packages at a fixed price When does trademark law affect me? What can be registered as a trademark? 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