{"id":40529,"date":"2019-05-12T09:56:54","date_gmt":"2019-05-12T07:56:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/trademark-law\/types-of-trademarks\/"},"modified":"2025-11-24T20:04:43","modified_gmt":"2025-11-24T19:04:43","slug":"types-of-trademarks","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/en\/trademark-law\/types-of-trademarks\/","title":{"rendered":"Types of Trademarks"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Types of Trademarks<\/h2><ul><li><a href=\"#h-alle-markenarten\" data-level=\"2\">All Types of Trademarks<\/a><\/li><li><a href=\"#h-abgrenzung-der-markenarten\" data-level=\"2\">Distinction of Trademark Types<\/a><\/li><li><a href=\"#h-auswahl-der-idealen-markenart\" data-level=\"2\">Selection of the Ideal Trademark Type<\/a><\/li><li><a href=\"#h-kosten-einer-marke\" data-level=\"2\">Costs of a Trademark<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-markenarten\">All Types of Trademarks<\/h2>\n\n<p class=\"wp-block-paragraph\">Numerous types of trademarks are available for the <a href=\"https:\/\/harlander-partner.eu\/en\/trademark-law\/\">protection of a mark<\/a>. The most commonly protected trademark forms are the word mark and the combined mark. <\/p>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Word marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Figurative marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Word\/figurative marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Color marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D marks \/ Shape marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Position marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Pattern marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Sound marks \/ Aural marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Identification thread marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologram marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Motion marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedia marks<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Other marks<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Scent marks<\/strong> or <strong>taste marks<\/strong> are currently not protectable in the trademark register due to a lack of clear representability.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-der-markenarten\">Distinction of Trademark Types<\/h2>\n\n<p class=\"wp-block-paragraph\">Generally, the relationship between the individual types of trademarks is fluid. For most trademark law issues, it is not the chosen type of trademark that is relevant, but only the manner in which the mark is perceived. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, a highly distinctive logo of a chocolate manufacturer, which is accompanied by the word &#8220;Schokolade&#8221; \u2013 a word that is not distinctive in the slightest in this context \u2013 is formally a combined mark. Therefore, only the figurative element obtains protection. In this case, it would therefore be more sensible to protect only the logo as a figurative mark.  <\/p>\n\n<p class=\"wp-block-paragraph\">The registration of a pure color mark is subject to high hurdles. Anyone who sells chocolate in single-colored packaging can only register the color as a trademark if they are as well-known as Milka. Startups therefore have no chance of obtaining a color mark. Colored elements with contours, however, are open to everyone as figurative marks.   <\/p>\n\n<p class=\"wp-block-paragraph\">Position marks are always also figurative marks (due to their graphic representation). Conversely, a figurative mark can also be a position mark. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswahl-der-idealen-markenart\">Selection of the Ideal Trademark Type<\/h2>\n\n<p class=\"wp-block-paragraph\">The selection of the ideal trademark form is an important focus within the scope of legal advice prior to a trademark application. Aspects such as the intended use, the marketing strategy, and not least the available budget are important decision criteria. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-marke\">Costs of a Trademark<\/h2>\n\n<p class=\"wp-block-paragraph\">Do you want to register a trademark? Then you have come to the right place! <\/p>\n\n<p class=\"wp-block-paragraph\">An overview of the costs and fees can be found in our <a href=\"https:\/\/harlander-partner.eu\/en\/trademark-law\/trademark-protection-packages\/\">trademark protection packages<\/a> with fixed prices.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"All Types of Trademarks Numerous types of trademarks are available for the protection of a mark. The most commonly protected trademark forms are the word mark and the combined mark. &#8230;","protected":false},"author":1,"featured_media":0,"parent":40156,"menu_order":78,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[334],"tags":[],"class_list":["post-40529","page","type-page","status-publish","hentry","category-trademark-law"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/en\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"All Types of Trademarks Numerous types of trademarks are available for the protection of a mark. The most commonly protected trademark forms are the word mark and the combined mark. ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/40529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/comments?post=40529"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/40529\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/40156"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/media?parent=40529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/categories?post=40529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/tags?post=40529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}