{"id":40156,"date":"2018-10-11T15:27:24","date_gmt":"2018-10-11T13:27:24","guid":{"rendered":"https:\/\/harlander-partner.eu\/trademark-law\/"},"modified":"2026-06-05T07:31:30","modified_gmt":"2026-06-05T05:31:30","slug":"trademark-law","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/en\/trademark-law\/","title":{"rendered":"Trademark Law"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Trademark Law<\/h2><ul><li><a href=\"#h-schutzen-sie-ihre-marke\" data-level=\"2\">Protect your trademark!<\/a><\/li><li><a href=\"#h-so-sichern-wir-ihr-markenrecht\" data-level=\"2\">How we secure your trademark rights<\/a><\/li><li><a href=\"#h-ablauf-einer-markenanmeldung\" data-level=\"2\">Trademark Registration Process<\/a><ul><li><a href=\"#h-kosten-amp-nutzen\" data-level=\"3\">Costs &#038; Benefits<\/a><\/li><li><a href=\"#h-beratung-im-markenrecht\" data-level=\"3\">Trademark Law Consultation<\/a><\/li><li><a href=\"#h-markenprufung\" data-level=\"3\">Trademark examination<\/a><\/li><li><a href=\"#h-markenregistrierung\" data-level=\"3\">Trademark registration<\/a><\/li><li><a href=\"#h-markenmonitoring\" data-level=\"3\">Trademark monitoring<\/a><\/li><\/ul><\/li><li><a href=\"#h-markenschutz-jetzt-anmelden\" data-level=\"2\">Apply for Trademark Protection Now<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-schutzen-sie-ihre-marke\">Protect your trademark!<\/h2>\n\n<p class=\"wp-block-paragraph\">Trademark rights are important.<\/p>\n\n<p class=\"wp-block-paragraph\">A registered trademark <strong>prevents<\/strong> <strong>competitors<\/strong> from operating under the same company name, name, slogan, product designation, or logo, thereby causing confusion in the market and making your company harder to find.<\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>trademark examination conducted prior to trademark registration ensures<\/strong> that your desired trademark <strong>does not infringe any prior rights<\/strong>. Anyone who uses their trademark without a trademark examination runs the perpetual risk of subsequent prohibition of trademark use by the holder of prior rights. <\/p>\n\n<div class=\"mr-tm-badges\">\n\t<div class=\"mr-tm-badge-symbols\">\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/euipo.svg\" alt=\"EUIPO Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/wipo.webp\" alt=\"WIPO Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/dpma.svg\" alt=\"DPMA Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t<div class=\"mr-tm-badge-symbol\">\n\t\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/oepa.svg\" alt=\"\u00d6PA Authorized Representative\" loading=\"lazy\"\/>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t<span class=\"mr-tm-badge-text bg-mrblue white\">EUIPO, WIPO, DPMA &#038; \u00d6PA<br\/>Authorized Attorneys<\/span>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/en\/about-us\/sebastian-riedlmair\/\" title=\"Attorney Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Attorney Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Attorneys<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eThis competitive advantage of a registered trademark is easily affordable not only for large brands and labels, but also for small businesses.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-so-sichern-wir-ihr-markenrecht\">How we secure your trademark rights<\/h2>\n\n<p class=\"wp-block-paragraph\">As <strong>attorneys at law<\/strong>, we have <strong>one single task<\/strong> in trademark law \u2013 to provide you with <strong>security for your investments in your trademark.<\/strong> For this, we are highly qualified:<\/p>\n\n<div class=\"mr-tm2-badges\">\n\t<div class=\"mr-tm2-badge-symbol\">\n\t\t<img decoding=\"async\" class=\"mr-tm-badge-img\" src=\"\/wp-content\/themes\/harlander\/icons\/markenrecht\/etmdep.webp\" alt=\"ETMD EP certified\" loading=\"lazy\"\/>\n\t<\/div>\n\t<span class=\"mr-tm2-badge-text bg-mrblue white\">EUIPO ETMD EP<br\/>certified<br\/>Trademark Attorneys<\/span>\n<\/div>\n\n<p class=\"wp-block-paragraph\">There is no such thing as partial security \u2013 therefore, we don&#8217;t do things halfway:<\/p>\n\n<ul class=\"wp-block-list icon\">\n<li>Free, <strong>non-binding<\/strong> initial consultation on trademark law<\/li>\n\n\n\n<li>Determination of a <strong>flat fee<\/strong> depending on the complexity of the trademark<\/li>\n\n\n\n<li>Written granting of <strong>power of attorney<\/strong><\/li>\n\n\n\n<li>Strategic selection of the ideal <strong>trademark type<\/strong>(s)<\/li>\n\n\n\n<li><strong>Classification of goods<\/strong> and services according to NCL 11-2021 <\/li>\n\n\n\n<li><strong>Classification of figurative elements<\/strong> according to CFE (8) <\/li>\n\n\n\n<li>Examination of meaning in <strong>other languages<\/strong><\/li>\n\n\n\n<li>Determination of the <strong>geographical<\/strong> scope of protection<\/li>\n\n\n\n<li><strong>Copyright<\/strong> examination<\/li>\n\n\n\n<li><strong>Competition law<\/strong> examination<\/li>\n\n\n\n<li><strong>Trademark law<\/strong> examination<\/li>\n\n\n\n<li>Search <strong>trademark registers<\/strong><\/li>\n\n\n\n<li>Search <strong>company registers<\/strong><\/li>\n\n\n\n<li>Search <strong>trade names<\/strong><\/li>\n\n\n\n<li>Search <strong>protected titles<\/strong><\/li>\n\n\n\n<li>Creation of the <strong>examination report<\/strong> including a detailed <strong>risk analysis<\/strong><\/li>\n\n\n\n<li><strong>Final discussion<\/strong> of the results<\/li>\n\n\n\n<li>Execution of the <strong>trademark registration<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eA trademark application ultimately involves one day of work\u2014research, analysis, risk assessment, consultation.<br> <br>Our work safeguards your investments, which you will make in building your brand over the coming years.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-ablauf-einer-markenanmeldung\">Trademark Registration Process<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-kosten-amp-nutzen\">Costs &amp; Benefits<\/h3>\n\n<p class=\"exclamationmark wp-block-paragraph\">A trademark registration is valid for 10 years and can be renewed indefinitely. With our <a href=\"https:\/\/harlander-partner.eu\/en\/trademark-law\/trademark-protection-packages\/\">trademark protection packages<\/a>, the costs incurred are very low, in the upper three-digit or lowest four-digit range. This already includes all attorney fees and official fees for the first 10 years.  <\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\">Calculated annually, for example, the EU-wide protection of a trademark, including attorney fees and the registration fee, costs only a few hundred euros per year.<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\">Considering the value of &#8220;EU-wide protection of one&#8217;s own product designation,&#8221; it must be noted that there is little for companies that is comparably affordable and sensible at the same time.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-beratung-im-markenrecht\">Trademark Law Consultation<\/h3>\n\n<p class=\"wp-block-paragraph\">Our consultation covers all important aspects of trademark law. In the first step, fundamental preliminary questions are examined. In which classes should the trademark be protected? Is your trademark even registrable? If so, in what form? As part of the examination of registration requirements, it is checked, for example, whether there is a need to keep the mark free for public use and whether the trademark has distinctive character.<\/p>\n\n<p class=\"wp-block-paragraph\">In the next step, the type of trademark is determined together with you. Possible options include, for example, a word mark, a figurative mark, or a combined word and figurative mark. Each variant has advantages, but also disadvantages. In addition, the scope of protection of the trademark is determined, i.e., in which classes and in which countries the trademark is to be registered.<\/p>\n\n<p class=\"wp-block-paragraph\">To select the Nice classes to be protected, we analyze the current scope of your company&#8217;s activities, but also consider with you how the company could develop in the future.<\/p>\n\n<p class=\"wp-block-paragraph\">Finally, the geographical scope of protection is determined.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTrademarks are most frequently registered in the EU, in Austria, and in Germany.<br \/>However, international trademark applications in Switzerland or in the USA are not uncommon either.\u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenprufung\">Trademark examination<\/h3>\n\n<p class=\"wp-block-paragraph\">Only once these fundamentals have been clarified is a similarity search and the trademark law analysis of the results possible. At its core, it is about determining whether the trademark to be registered is confusingly similar to existing trademarks. Regarding the question of when there is a likelihood of confusion, there exists extensive and multifaceted case law.<\/p>\n\n<p class=\"wp-block-paragraph\">Even as a trademark law expert, there are some tough nuts to crack at this point. Laypeople can only arrive at the correct result by chance at this stage. Depending on its outcome, the trademark law analysis leads either to the approval of the registration or to the preparation of a risk assessment.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenregistrierung\">Trademark registration<\/h3>\n\n<p class=\"wp-block-paragraph\">Following the trademark similarity examination, the trademark registration takes place. This consists of processing the registration procedure, i.e., preparing all documents, filing with the competent trademark office, and corresponding with the trademark office.<\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht.webp\" alt=\"Trademark Law: Free initial consultation, trademark search, trademark registration, trademark monitoring, representation in trademark disputes.\" >\r\n\t<\/picture>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">If no complications arise during the trademark examination, the trademark application is filed with the competent trademark office as early as one week after the order is placed.<\/p>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">In the event of third-party objections against the trademark registration, a separate opposition procedure is initiated, in which the objections must be addressed and refuted.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenmonitoring\">Trademark monitoring<\/h3>\n\n<p class=\"wp-block-paragraph\">After registration of the trademark, we are happy to offer further services such as the ongoing monitoring of the trademark for infringements by third parties or ensuring the extension of your trademark in good time before the expiry of the 10-year protection period.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-markenschutz-jetzt-anmelden\">Apply for Trademark Protection Now<\/h2>\n\n<p class=\"wp-block-paragraph\">Do you want to register a trademark? Then you have come to the right place!<\/p>\n\n<p class=\"wp-block-paragraph\">You can find an overview of the costs and fees in our <a href=\"https:\/\/harlander-partner.eu\/en\/trademark-law\/trademark-protection-packages\/\">trademark protection packages<\/a> with fixed prices.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Free initial consultation\"><span class=\"mr-cta-link-normal\">Select your preferred appointment now:<\/span><span class=\"mr-cta-link-bold\">Free initial consultation<\/span><\/a>\n<h2>Enqueued JS Scripts<\/h2><ul><li><strong>wc-force-sells-cart-block<\/strong><br><small>https:\/\/harlander-partner.eu\/wp-content\/plugins\/woocommerce-force-sells\/assets\/js\/blocks\/wc-force-sells-cart-block.js<\/small><\/li><li><strong>installer-dismiss-nag<\/strong><br><small>https:\/\/harlander-partner.eu\/wp-content\/plugins\/sitepress-multilingual-cms\/vendor\/otgs\/installer\/res\/js\/dismiss-nag.js<\/small><\/li><li><strong>install-recommended_plugin<\/strong><br><small>https:\/\/harlander-partner.eu\/wp-content\/plugins\/sitepress-multilingual-cms\/vendor\/otgs\/installer\/res\/js\/install_recommended_plugin.js<\/small><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Protect your trademark! Trademark rights are important. A registered trademark prevents competitors from operating under the same company name, name, slogan, product designation, or logo, thereby causing confusion in the &#8230;","protected":false},"author":1,"featured_media":23986,"parent":0,"menu_order":490,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[334],"tags":[],"class_list":["post-40156","page","type-page","status-publish","has-post-thumbnail","hentry","category-trademark-law"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht.webp",1536,864,false],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/Markenrecht-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/en\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Protect your trademark! Trademark rights are important. A registered trademark prevents competitors from operating under the same company name, name, slogan, product designation, or logo, thereby causing confusion in the ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/40156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/comments?post=40156"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/40156\/revisions"}],"predecessor-version":[{"id":162063,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/40156\/revisions\/162063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/media\/23986"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/media?parent=40156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/categories?post=40156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/tags?post=40156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}