{"id":39113,"date":"2019-12-20T14:49:37","date_gmt":"2019-12-20T13:49:37","guid":{"rendered":"https:\/\/harlander-partner.eu\/advertising-and-nutrition-and-health-claims-for-food\/"},"modified":"2026-01-21T15:51:43","modified_gmt":"2026-01-21T14:51:43","slug":"advertising-and-nutrition-and-health-claims-for-food","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/en\/competition-law\/advertising-and-nutrition-and-health-claims-for-food\/","title":{"rendered":"Advertising and Nutrition and Health Claims for Food"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Anyone wishing to advertise food products must adhere to a strict legal framework. <\/p>\n\n<p class=\"wp-block-paragraph\">According to the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/PDF\/?uri=CELEX:32006R1924&amp;from=DE\">European Regulation on nutrition and health claims made on foods<\/a>, the claims &#8220;low fat&#8221; or &#8220;light&#8221;, for example, may only be used in advertising for products that contain less than 3 g of fat\/100 g in the case of solid foods or less than 1.5 g of fat\/100 ml in the case of liquid foods. The claim &#8220;low sugar&#8221; is only permitted if the product contains no more than 5 g of sugar per 100 g in the case of solid foods or 2.5 g of sugar per 100 ml in the case of liquid foods. The regulation lists numerous other examples in its annex.  <\/p>\n\n<p class=\"wp-block-paragraph\">Health claims such as &#8220;supports the intestinal flora&#8221; are generally prohibited and only permitted if a number of strict requirements are met, which in turn are regulated in the European Regulation on nutrition and health claims made on foods.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Read also: &#8220;Advertising and alcoholic beverages&#8221;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Anyone wishing to advertise food products must adhere to a strict legal framework. According to the European Regulation on nutrition and health claims made on foods, the claims &#8220;low fat&#8221; &#8230;","protected":false},"author":1,"featured_media":0,"parent":40255,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[339],"tags":[],"class_list":["post-39113","page","type-page","status-publish","hentry","category-competition-law"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/en\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Anyone wishing to advertise food products must adhere to a strict legal framework. According to the European Regulation on nutrition and health claims made on foods, the claims &#8220;low fat&#8221; ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/39113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/comments?post=39113"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/39113\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/pages\/40255"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/media?parent=39113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/categories?post=39113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/en\/wp-json\/wp\/v2\/tags?post=39113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}