{"id":39093,"date":"2019-12-19T14:20:08","date_gmt":"2019-12-19T13:20:08","guid":{"rendered":"https:\/\/harlander-partner.eu\/reklamebegraensninger-og-forbud-for-medicinsk-udstyr\/"},"modified":"2025-11-24T20:02:26","modified_gmt":"2025-11-24T19:02:26","slug":"reklamebegraensninger-og-forbud-for-medicinsk-udstyr","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/da\/konkurrenceret\/reklamebegraensninger-og-forbud-for-medicinsk-udstyr\/","title":{"rendered":"Reklamebegr\u00e6nsninger og -forbud for medicinsk udstyr"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Medicinsk udstyr omfatter f.eks. graviditetstests, blodtryksm\u00e5lere, plastre eller proteser. Ogs\u00e5 for s\u00e5danne produkter g\u00e6lder der \u2013 ligesom for <a href=\"https:\/\/marketingrecht.eu\/werbebeschraenkungen-und-verbote-fuer-arzneimittel\/\">l\u00e6gemidler<\/a> \u2013 s\u00e6rlige bestemmelser for annonc\u00f8rer.  <\/p>\n\n<p class=\"wp-block-paragraph\">Reklame, der er direkte rettet mod forbrugerne, er f.eks. fuldst\u00e6ndig forbudt for receptpligtigt medicinsk udstyr. Ikke-receptpligtigt medicinsk udstyr m\u00e5 som udgangspunkt reklameres for. Reklamen skal dog indeholde f\u00f8lgende oplysninger:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>betegnelsen for det medicinske udstyr,<\/li>\n\n\n\n<li>de form\u00e5l, som det medicinske udstyr er beregnet til,<\/li>\n\n\n\n<li>alle oplysninger, der er n\u00f8dvendige for en fornuftig anvendelse,<\/li>\n\n\n\n<li>den tydelige henvisning til eventuelle u\u00f8nskede virkninger og<\/li>\n\n\n\n<li>en henvisning til, at brugsanvisningen skal f\u00f8lges n\u00f8je, og <\/li>\n\n\n\n<li>en henvisning til, at der eventuelt skal konsulteres en l\u00e6ge.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Hvis medicinsk udstyr tilbydes til fagfolk som f.eks. l\u00e6ger, er det forbudt at knytte k\u00f8bet af det medicinske udstyr til pr\u00e6mier, \u00f8konomiske eller materielle fordele.<\/p>\n","protected":false},"excerpt":{"rendered":"Medicinsk udstyr omfatter f.eks. graviditetstests, blodtryksm\u00e5lere, plastre eller proteser. Ogs\u00e5 for s\u00e5danne produkter g\u00e6lder der \u2013 ligesom for l\u00e6gemidler \u2013 s\u00e6rlige bestemmelser for annonc\u00f8rer. Reklame, der er direkte rettet mod &#8230;","protected":false},"author":1,"featured_media":0,"parent":40293,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[567],"tags":[],"class_list":["post-39093","page","type-page","status-publish","hentry","category-konkurrenceret"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/da\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Medicinsk udstyr omfatter f.eks. graviditetstests, blodtryksm\u00e5lere, plastre eller proteser. Ogs\u00e5 for s\u00e5danne produkter g\u00e6lder der \u2013 ligesom for l\u00e6gemidler \u2013 s\u00e6rlige bestemmelser for annonc\u00f8rer. Reklame, der er direkte rettet mod ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/pages\/39093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/comments?post=39093"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/pages\/39093\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/pages\/40293"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/media?parent=39093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/categories?post=39093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/da\/wp-json\/wp\/v2\/tags?post=39093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}