{"id":30774,"date":"2021-05-13T12:26:53","date_gmt":"2021-05-13T10:26:53","guid":{"rendered":"https:\/\/harlander-partner.eu\/ochrana-loga\/"},"modified":"2025-11-24T17:26:15","modified_gmt":"2025-11-24T16:26:15","slug":"ochrana-loga","status":"publish","type":"post","link":"https:\/\/harlander-partner.eu\/cs\/ochrana-loga\/","title":{"rendered":"Ochrana loga"},"content":{"rendered":"\n
\n
\u20ac<\/span>Bezplatn\u00e1\u00favodn\u00ed konzultacek ochran\u011b zna\u010dky<\/span><\/div>\n
1<\/span>T\u00fddenod \u00favodn\u00ed konzultacek p\u0159ihl\u00e1\u0161en\u00ed ochrann\u00e9 zn\u00e1mky<\/span><\/div>\n
<\/span>Na\u0161i odborn\u00edcip\u0159evezmouvy\u0159\u00edzen\u00ed<\/span><\/div>\n<\/div>\n\n

Chr\u00e1nit logo!<\/h2>\n\n

Ochrana vlastn\u00edho loga jako ochrann\u00e9 zn\u00e1mky by m\u011bla b\u00fdt p\u0159i ka\u017ed\u00e9m zalo\u017een\u00ed spole\u010dnosti na prvn\u00edm m\u00edst\u011b. Kdo tento krok vynechal, m\u00e1 nal\u00e9havou pot\u0159ebu jednat. <\/p>\n\n

Logo chr\u00e1n\u011bn\u00e9 jako ochrann\u00e1 zn\u00e1mka zabra\u0148uje konkurenci vystupovat pod stejn\u00fdm nebo zam\u011bniteln\u00fdm logem a t\u00edm zp\u016fsobovat zmatek na trhu. Ochrana ochrann\u00e9 zn\u00e1mky tedy zaji\u0161\u0165uje, \u017ee va\u0161e spole\u010dnost z\u016fstane i v budoucnu jedine\u010dn\u00e1, n\u00e1padn\u00e1 a snadno dohledateln\u00e1. <\/p>\n

\n \n \"Rechtsanwalt\n \n Peter Harlander
\n Harlander & Partner Rechtsanw\u00e4lte<\/span>\n <\/span>\n <\/a>\n \u201eDieser Wettbewerbsvorteil eines markenrechtlich gesch\u00fctzten Logos ist nicht nur f\u00fcr gro\u00dfe Brands und Labels, sondern auch f\u00fcr kleine Unternehmen ganz leicht leistbar.\u201c<\/span>\n <\/div>\n\n

Ochrana ochrann\u00e9 zn\u00e1mky pro loga<\/h2>\n\n

Harlander & Partner v\u00e1s podpo\u0159\u00ed na va\u0161\u00ed cest\u011b k ochran\u011b ochrann\u00e9 zn\u00e1mky pro va\u0161e logo \u2013 za atraktivn\u00ed pau\u0161\u00e1ln\u00ed ceny.<\/p>\n\n

    \n
  • Optimalizace va\u0161\u00ed strategie ochrann\u00e9 zn\u00e1mky<\/li>\n\n\n\n
  • V\u00fdb\u011br ide\u00e1ln\u00edho druhu (druh\u016f) ochrann\u00e9 zn\u00e1mky<\/li>\n\n\n\n
  • V\u00fdb\u011br vhodn\u00fdch t\u0159\u00edd (t\u0159\u00edd) z Nicesk\u00e9 klasifikace<\/li>\n\n\n\n
  • Stanoven\u00ed zem\u011bpisn\u00e9ho rozsahu ochrany<\/li>\n\n\n\n
  • Kontrola p\u0159ek\u00e1\u017eek z\u00e1pisu<\/li>\n\n\n\n
  • Autorskopr\u00e1vn\u00ed prov\u011b\u0159en\u00ed loga<\/li>\n\n\n\n
  • Prov\u011b\u0159en\u00ed podobnosti ochrann\u00fdch zn\u00e1mek<\/li>\n\n\n\n
  • Proveden\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky<\/li>\n\n\n\n
  • Monitoring ochrann\u00fdch zn\u00e1mek<\/li>\n\n\n\n
  • \u0158e\u0161en\u00ed spor\u016f o ochrann\u00e9 zn\u00e1mky<\/li>\n<\/ul>\n\n

    Zaj\u00edm\u00e1 v\u00e1s v\u00edce podrobnost\u00ed? P\u0159e\u010dt\u011bte si jednodu\u0161e n\u00ed\u017ee nebo si rovnou domluvte bezplatnou \u00favodn\u00ed konzultaci. <\/p>\n\n

    Pr\u016fb\u011bh ochrany ochrann\u00e9 zn\u00e1mky<\/h2>\n\n

    Ochrana ochrann\u00e9 zn\u00e1mky plat\u00ed 10 let a lze ji libovoln\u011bkr\u00e1t prodlou\u017eit. P\u0159itom vznikaj\u00ed po\u010d\u00e1te\u010dn\u00ed n\u00e1klady v nejni\u017e\u0161\u00edm \u010dty\u0159cifern\u00e9m rozmez\u00ed. V p\u0159epo\u010dtu na rok stoj\u00ed nap\u0159. celoevropsk\u00e1 ochrana ochrann\u00e9 zn\u00e1mky v\u010detn\u011b n\u00e1klad\u016f na pr\u00e1vn\u00edho z\u00e1stupce a registra\u010dn\u00edho poplatku jen n\u011bkolik set eur ro\u010dn\u011b. <\/p>\n\n

    Pokud se pod\u00edv\u00e1te na protihodnotu \u201eceloevropsk\u00e1 ochrana vlastn\u00edho ozna\u010den\u00ed produktu\u201c, pak mus\u00edte konstatovat, \u017ee pro spole\u010dnosti existuje jen m\u00e1lo v\u011bc\u00ed, kter\u00e9 jsou srovnateln\u011b v\u00fdhodn\u00e9 a smyslupln\u00e9 z\u00e1rove\u0148.<\/p>\n\n

    Poradenstv\u00ed v oblasti ochrann\u00fdch zn\u00e1mek<\/h3>\n\n

    V prvn\u00edm kroku se prov\u011b\u0159\u00ed z\u00e1kladn\u00ed p\u0159edb\u011b\u017en\u00e9 ot\u00e1zky. Ve kter\u00fdch t\u0159\u00edd\u00e1ch m\u00e1 b\u00fdt ochrann\u00e1 zn\u00e1mka chr\u00e1n\u011bna? Je va\u0161e ochrann\u00e1 zn\u00e1mka v\u016fbec zp\u016fsobil\u00e1 k ochran\u011b? Pokud ano, v jak\u00e9 form\u011b? V r\u00e1mci prov\u011b\u0159en\u00ed podm\u00ednek z\u00e1pisu se nap\u0159\u00edklad kontroluje, zda je p\u0159\u00edpadn\u011b d\u00e1na pot\u0159eba ponechat voln\u00e9 a zda m\u00e1 ochrann\u00e1 zn\u00e1mka rozli\u0161ovac\u00ed zp\u016fsobilost. <\/p>\n\n

    V dal\u0161\u00edm kroku se spole\u010dn\u011b s v\u00e1mi stanov\u00ed druh ochrann\u00e9 zn\u00e1mky. V \u00favahu p\u0159ich\u00e1z\u00ed nap\u0159\u00edklad slovn\u00ed, obrazov\u00e1 nebo slovn\u011b-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka. Ka\u017ed\u00e1 varianta m\u00e1 v\u00fdhody, ale i nev\u00fdhody. Krom\u011b toho se stanov\u00ed rozsah ochrany ochrann\u00e9 zn\u00e1mky, tedy ve kter\u00fdch t\u0159\u00edd\u00e1ch a ve kter\u00fdch zem\u00edch m\u00e1 b\u00fdt ochrann\u00e1 zn\u00e1mka chr\u00e1n\u011bna. <\/p>\n\n

    Pro v\u00fdb\u011br t\u0159\u00edd Nicesk\u00e9 klasifikace, kter\u00e9 maj\u00ed b\u00fdt chr\u00e1n\u011bny, analyzujeme aktu\u00e1ln\u00ed rozsah \u010dinnosti va\u0161\u00ed spole\u010dnosti, ale tak\u00e9 s v\u00e1mi uva\u017eujeme o tom, jak\u00fdm sm\u011brem by se spole\u010dnost mohla v budoucnu vyv\u00edjet.<\/p>\n\n

    Nakonec se stanov\u00ed zem\u011bpisn\u00fd rozsah ochrany. Nej\u010dast\u011bji se ochrann\u00e9 zn\u00e1mky registruj\u00ed v EU, v Rakousku a v N\u011bmecku. Ale ani mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00fdch zn\u00e1mek ve \u0160v\u00fdcarsku nebo v USA nejsou \u017e\u00e1dnou vz\u00e1cnost\u00ed. <\/p>\n\n

    Prov\u011b\u0159en\u00ed ochrann\u00e9 zn\u00e1mky<\/h3>\n\n

    Teprve a\u017e jsou tyto z\u00e1klady vyjasn\u011bny, je mo\u017en\u00fd pr\u016fzkum podobnosti a pr\u00e1vn\u00ed anal\u00fdza v\u00fdsledku ochrann\u00e9 zn\u00e1mky. J\u00e1drem je zji\u0161t\u011bn\u00ed, zda je p\u0159ihla\u0161ovan\u00e1 ochrann\u00e1 zn\u00e1mka zam\u011bniteln\u00e1 s ji\u017e existuj\u00edc\u00edmi ochrann\u00fdmi zn\u00e1mkami. K ot\u00e1zce, kdy existuje nebezpe\u010d\u00ed z\u00e1m\u011bny, existuje rozs\u00e1hl\u00e1 a mnohostrann\u00e1 judikatura. <\/p>\n\n

    I jako odborn\u00edk na pr\u00e1vo ochrann\u00fdch zn\u00e1mek m\u00e1 \u010dlov\u011bk v tomto bod\u011b ob\u010das t\u011b\u017ek\u00fd o\u0159\u00ed\u0161ek k rozlousknut\u00ed. Laici se mohou v tomto bod\u011b ke spr\u00e1vn\u00e9mu v\u00fdsledku dostat jen n\u00e1hodou. Pr\u00e1vn\u00ed anal\u00fdza ochrann\u00e9 zn\u00e1mky vede v z\u00e1vislosti na jej\u00edm v\u00fdsledku bu\u010f k uvoln\u011bn\u00ed z\u00e1pisu, nebo k vytvo\u0159en\u00ed odhadu rizika. <\/p>\n\n

    P\u0159ihl\u00e1\u0161en\u00ed ochrann\u00e9 zn\u00e1mky<\/h3>\n\n

    Po prov\u011b\u0159en\u00ed podobnosti ochrann\u00e9 zn\u00e1mky n\u00e1sleduje p\u0159ihl\u00e1\u0161en\u00ed ochrann\u00e9 zn\u00e1mky. To spo\u010d\u00edv\u00e1 ve vy\u0159\u00edzen\u00ed \u0159\u00edzen\u00ed o z\u00e1pisu, tedy ve vypracov\u00e1n\u00ed ve\u0161ker\u00fdch podklad\u016f, v pod\u00e1n\u00ed u p\u0159\u00edslu\u0161n\u00e9ho \u00fa\u0159adu pro ochrann\u00e9 zn\u00e1mky a v korespondenci s \u00fa\u0159adem pro ochrann\u00e9 zn\u00e1mky. <\/p>\n\n

    V p\u0159\u00edpad\u011b n\u00e1mitek t\u0159et\u00edch stran proti p\u0159ihl\u00e1\u0161ce ochrann\u00e9 zn\u00e1mky za\u010d\u00edn\u00e1 samostatn\u00e9 \u0159\u00edzen\u00ed o n\u00e1mitk\u00e1ch, ve kter\u00e9m je t\u0159eba n\u00e1mitky zpracovat a vyvr\u00e1tit.<\/p>\n\n

    Monitoring ochrann\u00fdch zn\u00e1mek<\/h3>\n\n

    Po zaps\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky nab\u00edz\u00edme r\u00e1di dal\u0161\u00ed slu\u017eby, jako je pr\u016fb\u011b\u017en\u00e9 sledov\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky z hlediska poru\u0161ov\u00e1n\u00ed pr\u00e1vy t\u0159et\u00edmi stranami nebo zaji\u0161t\u011bn\u00ed prodlou\u017een\u00ed va\u0161\u00ed ochrann\u00e9 zn\u00e1mky v\u010das p\u0159ed uplynut\u00edm 10let\u00e9 doby ochrany.<\/p>\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"\u20acBezplatn\u00e1\u00favodn\u00ed konzultacek ochran\u011b zna\u010dky 1T\u00fddenod \u00favodn\u00ed konzultacek p\u0159ihl\u00e1\u0161en\u00ed ochrann\u00e9 zn\u00e1mky Na\u0161i odborn\u00edcip\u0159evezmouvy\u0159\u00edzen\u00ed Chr\u00e1nit logo! Ochrana vlastn\u00edho loga jako ochrann\u00e9 zn\u00e1mky by m\u011bla b\u00fdt p\u0159i ka\u017ed\u00e9m zalo\u017een\u00ed spole\u010dnosti na prvn\u00edm m\u00edst\u011b. …","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534,516],"tags":[],"class_list":["post-30774","post","type-post","status-publish","format-standard","hentry","category-ochranna-znamka","category-vstupni-stranky"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u20acBezplatn\u00e1\u00favodn\u00ed konzultacek ochran\u011b zna\u010dky 1T\u00fddenod \u00favodn\u00ed konzultacek p\u0159ihl\u00e1\u0161en\u00ed ochrann\u00e9 zn\u00e1mky Na\u0161i odborn\u00edcip\u0159evezmouvy\u0159\u00edzen\u00ed Chr\u00e1nit logo! Ochrana vlastn\u00edho loga jako ochrann\u00e9 zn\u00e1mky by m\u011bla b\u00fdt p\u0159i ka\u017ed\u00e9m zalo\u017een\u00ed spole\u010dnosti na prvn\u00edm m\u00edst\u011b. ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/posts\/30774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=30774"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/posts\/30774\/revisions"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=30774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=30774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=30774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}