\u017d\u00e1dn\u00e1 reklama se neobejde bez foto-, video- nebo audio materi\u00e1l\u016f a text\u016f. Materi\u00e1ly pou\u017e\u00edvan\u00e9 pro reklamu \u010dasto nepoch\u00e1zej\u00ed od samotn\u00fdch zadavatel\u016f reklamy, ale byly vytvo\u0159eny t\u0159et\u00edmi stranami. Proto je autorsk\u00e9 pr\u00e1vo z\u00e1sadn\u00ed pro v\u0161echny zadavatele reklamy. Autorsk\u00e9 pr\u00e1vo obsahuje ustanoven\u00ed, kter\u00e1 na jedn\u00e9 stran\u011b chr\u00e1n\u00ed du\u0161evn\u00ed vlastnictv\u00ed tv\u016frce d\u00edla a na druh\u00e9 stran\u011b mu umo\u017e\u0148uj\u00ed p\u0159ev\u00e9st ur\u010dit\u00e1 u\u017e\u00edvac\u00ed pr\u00e1va na t\u0159et\u00ed strany v r\u00e1mci z\u00e1konn\u00fdch mez\u00ed. Takto lze v reklam\u011b pou\u017e\u00edt i materi\u00e1ly chr\u00e1n\u011bn\u00e9 autorsk\u00fdm pr\u00e1vem. <\/p>\n\n
Autorsk\u00e9 pr\u00e1vo m\u00e1 sv\u016fj z\u00e1klad v autorsk\u00e9m z\u00e1kon\u011b (UrhG).<\/p>\n\n
Autorsk\u00e9 pr\u00e1vo chr\u00e1n\u00ed liter\u00e1rn\u00ed, hudebn\u00ed, v\u00fdtvarn\u00e9 a filmov\u00e9 d\u00edla, kter\u00e1 lze kvalifikovat jako osobit\u00e9 du\u0161evn\u00ed v\u00fdtvory, kter\u00fdm lze tedy p\u0159ipsat ur\u010ditou du\u0161evn\u00ed originalitu.<\/p>\n\n
Osobit\u00e9<\/strong> je d\u00edlo podle judikatury Nejvy\u0161\u0161\u00edho soudn\u00edho dvora v\u017edy tehdy, kdy\u017e se odli\u0161uje od b\u011b\u017en\u00e9ho, obecn\u00e9ho a obvykle vytvo\u0159en\u00e9ho. V\u00fdsledek mus\u00ed b\u00fdt nav\u00edc individu\u00e1ln\u00edm, osobit\u00fdm v\u00fdkonem. Mus\u00ed b\u00fdt tak\u0159\u00edkaj\u00edc zviditeln\u011bny osobn\u00ed rysy tv\u016frce. <\/p>\n\n Pojem du\u0161evn\u00ed<\/strong> znamen\u00e1, \u017ee autorskopr\u00e1vn\u00ed ochrana zahrnuje nejen vn\u00edmateln\u00e9 d\u00edlo, ale i du\u0161evn\u00ed a intelektu\u00e1ln\u00ed ztv\u00e1rn\u011bn\u00ed, kter\u00e9 za n\u00edm stoj\u00ed.<\/p>\n\n V\u00fdtvor<\/strong> ozna\u010duje v\u00fdsledek p\u016fvodn\u00ed my\u0161lenky, kter\u00fd je vn\u00edmateln\u00fd pro vn\u011bj\u0161\u00ed sv\u011bt. My\u0161lenka, kter\u00e1 existuje pouze v hlav\u011b a dosud nebyla seps\u00e1na nebo jinak projevena, nen\u00ed zahrnuta do autorskopr\u00e1vn\u00ed ochrany. <\/p>\n\n Autorsk\u00e9 pr\u00e1vo vznik\u00e1 vytvo\u0159en\u00edm d\u00edla. Pro ochranu tedy nen\u00ed nutn\u00e1 \u017e\u00e1dn\u00e1 registrace. Ani ozna\u010den\u00ed d\u00edla symbolem copyrightu nem\u00e1 \u017e\u00e1dn\u00fd v\u00fdznam pro vznik a trv\u00e1n\u00ed autorsk\u00e9ho pr\u00e1va. <\/p>\n\n Autorsk\u00e9 pr\u00e1vo n\u00e1le\u017e\u00ed tv\u016frci d\u00edla, tedy tomu, kdo jej vytvo\u0159il. Pouze fyzick\u00e9 osoby mohou b\u00fdt tv\u016frci d\u00edla. Pr\u00e1vnick\u00e9 osoby, jako nap\u0159\u00edklad s.r.o., tedy nemohou b\u00fdt autory. Kdo tedy v pr\u016fb\u011bhu sv\u00e9ho pracovn\u00edho pom\u011bru vytvo\u0159\u00ed osobit\u00fd du\u0161evn\u00ed v\u00fdtvor, je autorem tohoto v\u00fdtvoru, a nikoli zam\u011bstnavatel. Zam\u011bstnavateli v\u0161ak m\u016f\u017ee b\u00fdt v pracovn\u00ed smlouv\u011b p\u0159izn\u00e1no pr\u00e1vo na vyu\u017eit\u00ed. <\/p>\n\n U filmov\u00fdch d\u011bl plat\u00ed zvl\u00e1\u0161tn\u00ed pravidlo. Producent filmu automaticky z\u00edsk\u00e1v\u00e1 pr\u00e1va na vyu\u017eit\u00ed j\u00edm produkovan\u00e9ho filmov\u00e9ho d\u00edla. <\/p>\n\n Na vzniku d\u00edla se \u010dasto pod\u00edl\u00ed i v\u00edce osob. V\u017edy pak doch\u00e1z\u00ed ke spoluautorstv\u00ed nebo d\u00edl\u010d\u00edmu autorstv\u00ed. <\/p>\n\n Autorsk\u00e9 pr\u00e1vo chr\u00e1n\u00ed osobn\u00ed, du\u0161evn\u00ed a hospod\u00e1\u0159sk\u00e9 z\u00e1jmy autora. Autor m\u00e1 takzvan\u00e9 v\u00fdlu\u010dn\u00e9 pr\u00e1vo, co\u017e znamen\u00e1, \u017ee m\u016f\u017ee t\u0159et\u00edm stran\u00e1m zak\u00e1zat u\u017e\u00edv\u00e1n\u00ed sv\u00e9ho d\u00edla. T\u0159et\u00ed strany tedy mohou d\u00edlo chr\u00e1n\u011bn\u00e9 autorsk\u00fdm pr\u00e1vem u\u017e\u00edvat pouze s p\u0159edchoz\u00edm souhlasem autora. <\/p>\n\n Autorskopr\u00e1vn\u00ed ochrana kon\u010d\u00ed 70 let po smrti autora, resp. spoluautora. V p\u0159\u00edpad\u011b spoluautorstv\u00ed 70 let po smrti posledn\u00edho spoluautora. <\/p>\n\n Chce-li t\u0159et\u00ed strana pou\u017e\u00edt d\u00edlo chr\u00e1n\u011bn\u00e9 autorsk\u00fdm pr\u00e1vem, nap\u0159\u00edklad v reklam\u011b, pot\u0159ebuje k tomu odpov\u00eddaj\u00edc\u00ed povolen\u00ed, resp. licenci od autora. <\/p>\n\n Licence m\u016f\u017ee b\u00fdt ud\u011blena bu\u010f exkluzivn\u011b pouze t\u00e9to osob\u011b, nebo neexkluzivn\u011b v\u00edce osob\u00e1m. Krom\u011b toho lze pomoc\u00ed licence omezit u\u017e\u00edv\u00e1n\u00ed \u010dasov\u011b, m\u00edstn\u011b nebo na ur\u010dit\u00e1 m\u00e9dia a\/nebo druhy u\u017e\u00edv\u00e1n\u00ed. Rozsah p\u0159\u00edslu\u0161n\u00e9ho u\u017e\u00edv\u00e1n\u00ed, jako nap\u0159\u00edklad m\u00edstn\u00ed a\/nebo \u010dasov\u00e1 omezen\u00ed nebo i p\u0159evoditelnost t\u0159et\u00ed stranou (sublicencov\u00e1n\u00ed), je nejl\u00e9pe upravit v licen\u010dn\u00ed smlouv\u011b. <\/p>\n\n V p\u0159\u00edpad\u011b poru\u0161en\u00ed autorsk\u00e9ho pr\u00e1va m\u00e1 opr\u00e1vn\u011bn\u00fd ob\u010danskopr\u00e1vn\u00ed a za ur\u010dit\u00fdch okolnost\u00ed i trestn\u011bpr\u00e1vn\u00ed mo\u017enosti prosazov\u00e1n\u00ed pr\u00e1va. V ob\u010danskopr\u00e1vn\u00ed rovin\u011b m\u00e1 opr\u00e1vn\u011bn\u00fd nap\u0159\u00edklad n\u00e1rok na zdr\u017een\u00ed se protipr\u00e1vn\u00edho jedn\u00e1n\u00ed a n\u00e1rok na n\u00e1hradu \u0161kody. M\u016f\u017ee tak\u00e9 po\u017eadovat p\u0159im\u011b\u0159enou odm\u011bnu za dosavadn\u00ed u\u017e\u00edv\u00e1n\u00ed. <\/p>\n","protected":false},"excerpt":{"rendered":"\u017d\u00e1dn\u00e1 reklama se neobejde bez foto-, video- nebo audio materi\u00e1l\u016f a text\u016f. Materi\u00e1ly pou\u017e\u00edvan\u00e9 pro reklamu \u010dasto nepoch\u00e1zej\u00ed od samotn\u00fdch zadavatel\u016f reklamy, ale byly vytvo\u0159eny t\u0159et\u00edmi stranami. Proto je autorsk\u00e9 …","protected":false},"author":1,"featured_media":0,"parent":40295,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[519,568],"tags":[],"class_list":["post-40577","page","type-page","status-publish","hentry","category-autorske-pravo","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u017d\u00e1dn\u00e1 reklama se neobejde bez foto-, video- nebo audio materi\u00e1l\u016f a text\u016f. Materi\u00e1ly pou\u017e\u00edvan\u00e9 pro reklamu \u010dasto nepoch\u00e1zej\u00ed od samotn\u00fdch zadavatel\u016f reklamy, ale byly vytvo\u0159eny t\u0159et\u00edmi stranami. Proto je autorsk\u00e9 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=40577"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40577\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=40577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=40577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=40577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Kdy vznik\u00e1 autorsk\u00e9 pr\u00e1vo a komu n\u00e1le\u017e\u00ed<\/h2>\n\n
Jak\u00e1 pr\u00e1va m\u00e1 autor<\/h2>\n\n
Jak dlouho trv\u00e1 autorsk\u00e9 pr\u00e1vo<\/h2>\n\n
Pou\u017eit\u00ed d\u011bl chr\u00e1n\u011bn\u00fdch autorsk\u00fdm pr\u00e1vem <\/h2>\n\n
D\u016fsledky poru\u0161en\u00ed autorsk\u00e9ho pr\u00e1va<\/h2>\n\n