{"id":40553,"date":"2019-11-29T14:33:11","date_gmt":"2019-11-29T13:33:11","guid":{"rendered":"https:\/\/harlander-partner.eu\/hospodarska-soutez\/na-co-si-musite-dat-pravne-pozor-v-reklame\/"},"modified":"2025-11-24T20:06:05","modified_gmt":"2025-11-24T19:06:05","slug":"na-co-si-musite-dat-pravne-pozor-v-reklame","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/na-co-si-musite-dat-pravne-pozor-v-reklame\/","title":{"rendered":"Na co si mus\u00edte d\u00e1t pr\u00e1vn\u011b pozor v reklam\u011b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reklama m\u00e1 z\u00e1kazn\u00edka informovat o produktech a inovac\u00edch a motivovat ho ke koupi. Mnoho lid\u00ed si denn\u011b l\u00e1me hlavu nad nejlep\u0161\u00edmi strategiemi, aby reklama vedla k po\u017eadovan\u00e9mu \u00fasp\u011bchu. P\u0159itom by se nem\u011blo zapom\u00ednat na to, \u017ee je t\u0159eba zohlednit i \u010detn\u00e9 pr\u00e1vn\u00ed aspekty.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werberecht-ist-eine-querschnittsmaterie\">Pr\u00e1vo reklamy je pr\u016f\u0159ezov\u00e1 z\u00e1le\u017eitost<\/h2>\n\n<p class=\"wp-block-paragraph\">\u201ePr\u00e1vo reklamy\u201c m\u00e1 sv\u016fj z\u00e1klad v r\u016fzn\u00fdch pr\u00e1vn\u00edch pramenech. Nejd\u016fle\u017eit\u011bj\u0161\u00edmi jsou autorsk\u00e9 pr\u00e1vo, pr\u00e1vo hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee a pr\u00e1vo ochrann\u00fdch zn\u00e1mek. A to nen\u00ed v\u0161e \u2013 existuj\u00ed tak\u00e9 specifick\u00e1 omezen\u00ed reklamy, jako nap\u0159\u00edklad osobn\u00ed nebo profesn\u00ed, produktov\u00e1 nebo medi\u00e1ln\u00ed omezen\u00ed.  <\/p>\n\n<p class=\"wp-block-paragraph\">V na\u0161\u00ed s\u00e9rii \u201eNa co si mus\u00edte d\u00e1t pr\u00e1vn\u011b pozor v reklam\u011b\u201c vysv\u011btlujeme ka\u017ed\u00fd den v kr\u00e1tk\u00e9m \u010dl\u00e1nku jeden aspekt tohoto rozs\u00e1hl\u00e9ho a zaj\u00edmav\u00e9ho t\u00e9matu.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159e\u010dt\u011bte si tak\u00e9: <\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-a-autorske-pravo\/\">\u201eReklama a autorsk\u00e9 pr\u00e1vo\u201c<\/a><\/strong> <\/li>\n\n\n\n<li> <strong>\u201eReklama a pr\u00e1vo hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee\u201c <\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/\">\u201eReklama a pr\u00e1vo ochrann\u00fdch zn\u00e1mek\u201c<\/a><\/strong><\/li>\n\n\n\n<li>\u201e<strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/osobni-a-profesni-omezeni-reklamy\/\">Osobn\u00ed a profesn\u00ed omezen\u00ed reklamy<\/a><\/strong>\u201c<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/omezeni-reklamy-pro-vybrana-svobodna-povolani\/\">\u201eOmezen\u00ed reklamy pro vybran\u00e1 svobodn\u00e1 povol\u00e1n\u00ed\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-a-nezletili\/\">\u201eReklama a nezletil\u00ed\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-a-politici\/\">\u201eReklama a politici\u201c<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/rozhlasova-reklama\/\">\u201eRozhlasov\u00e1 reklama\u201c<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/primy-marketing\/\">\u201e<strong>Reklama a p\u0159\u00edm\u00fd marketing<\/strong>\u201c<\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/online-reklama\/\"> \u201eOnline reklama\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/omezeni-a-zakazy-reklamy-na-lecive-pripravky\/\">\u201eOmezen\u00ed a z\u00e1kazy reklamy na l\u00e9\u010div\u00e9 p\u0159\u00edpravky\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/omezeni-a-zakazy-reklamy-na-zdravotnicke-prostredky\/\">\u201eOmezen\u00ed a z\u00e1kazy reklamy na zdravotnick\u00e9 prost\u0159edky\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-a-alkoholicke-napoje\/\">\u201eReklama a alkoholick\u00e9 n\u00e1poje\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-kojenecke-vyzivy\/\">\u201eReklama na kojeneckou v\u00fd\u017eivu\u201c<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/omezeni-a-zakazy-reklamy-na-tabakove-vyrobky\/\">\u201eOmezen\u00ed a z\u00e1kazy reklamy na tab\u00e1kov\u00e9 v\u00fdrobky\u201c<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-motorova-vozidla\/\">\u201eReklama na motorov\u00e1 vozidla\u201c<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-hazardnich-her\/\">\u201eHazardn\u00ed hry a reklama\u201c<\/a><\/strong> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Reklama m\u00e1 z\u00e1kazn\u00edka informovat o produktech a inovac\u00edch a motivovat ho ke koupi. Mnoho lid\u00ed si denn\u011b l\u00e1me hlavu nad nejlep\u0161\u00edmi strategiemi, aby reklama vedla k po\u017eadovan\u00e9mu \u00fasp\u011bchu. P\u0159itom by &#8230;","protected":false},"author":1,"featured_media":0,"parent":40295,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-40553","page","type-page","status-publish","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Reklama m\u00e1 z\u00e1kazn\u00edka informovat o produktech a inovac\u00edch a motivovat ho ke koupi. Mnoho lid\u00ed si denn\u011b l\u00e1me hlavu nad nejlep\u0161\u00edmi strategiemi, aby reklama vedla k po\u017eadovan\u00e9mu \u00fasp\u011bchu. P\u0159itom by ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=40553"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40553\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=40553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=40553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=40553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}