{"id":40538,"date":"2019-05-12T09:56:54","date_gmt":"2019-05-12T07:56:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/ochranna-znamka\/druhy-ochrannych-znamek\/"},"modified":"2025-11-24T20:04:43","modified_gmt":"2025-11-24T19:04:43","slug":"druhy-ochrannych-znamek","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/druhy-ochrannych-znamek\/","title":{"rendered":"Druhy ochrann\u00fdch zn\u00e1mek"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Druhy ochrann\u00fdch zn\u00e1mek<\/h2><ul><li><a href=\"#h-alle-markenarten\" data-level=\"2\">V\u0161echny druhy ochrann\u00fdch zn\u00e1mek<\/a><\/li><li><a href=\"#h-abgrenzung-der-markenarten\" data-level=\"2\">Vymezen\u00ed druh\u016f ochrann\u00fdch zn\u00e1mek<\/a><\/li><li><a href=\"#h-auswahl-der-idealen-markenart\" data-level=\"2\">V\u00fdb\u011br ide\u00e1ln\u00edho druhu ochrann\u00e9 zn\u00e1mky<\/a><\/li><li><a href=\"#h-kosten-einer-marke\" data-level=\"2\">N\u00e1klady na ochrannou zn\u00e1mku<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-markenarten\">V\u0161echny druhy ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p class=\"wp-block-paragraph\">K <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/\">ochran\u011b ochrann\u00e9 zn\u00e1mky<\/a> je k dispozici cel\u00e1 \u0159ada druh\u016f ochrann\u00fdch zn\u00e1mek. Nej\u010dast\u011bji chr\u00e1n\u011bn\u00fdmi formami ochrann\u00fdch zn\u00e1mek jsou slovn\u00ed ochrann\u00e1 zn\u00e1mka a slovn\u011b-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka. <\/p>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Slovn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Slovn\u011b-obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Barevn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D ochrann\u00e9 zn\u00e1mky \/ Ochrann\u00e9 zn\u00e1mky tvaru<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozi\u010dn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Ochrann\u00e9 zn\u00e1mky vzoru<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvukov\u00e9 ochrann\u00e9 zn\u00e1mky \/ Sluchov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Ochrann\u00e9 zn\u00e1mky identifika\u010dn\u00ed nit\u011b<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Ochrann\u00e9 zn\u00e1mky pohybu<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedi\u00e1ln\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostatn\u00ed ochrann\u00e9 zn\u00e1mky<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ochrann\u00e9 zn\u00e1mky v\u016fn\u011b<\/strong> nebo <strong>ochrann\u00e9 zn\u00e1mky chuti<\/strong> dosud nelze chr\u00e1nit z d\u016fvodu nedostate\u010dn\u00e9 jednozna\u010dnosti zobrazen\u00ed v rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-der-markenarten\">Vymezen\u00ed druh\u016f ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p class=\"wp-block-paragraph\">V z\u00e1sad\u011b je vztah mezi jednotliv\u00fdmi druhy ochrann\u00fdch zn\u00e1mek plynul\u00fd. Pro v\u011bt\u0161inu ot\u00e1zek t\u00fdkaj\u00edc\u00edch se ochrann\u00fdch zn\u00e1mek nen\u00ed relevantn\u00ed zvolen\u00fd druh ochrann\u00e9 zn\u00e1mky, ale pouze zp\u016fsob vn\u00edm\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky. <\/p>\n\n<p class=\"wp-block-paragraph\">Vysoce rozli\u0161iteln\u00e9 logo v\u00fdrobce \u010dokol\u00e1dy, kter\u00e9 je opat\u0159eno slovem \u201e\u010dokol\u00e1da\u201c, kter\u00e9 v t\u00e9to souvislosti nen\u00ed ani v nejmen\u0161\u00edm rozli\u0161iteln\u00e9, je \u010dist\u011b form\u00e1ln\u011b slovn\u011b-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka. Ochrany proto dosahuje pouze obrazov\u00e1 \u010d\u00e1st. V tomto p\u0159\u00edpad\u011b by proto bylo rozumn\u011bj\u0161\u00ed chr\u00e1nit pouze logo jako obrazovou ochrannou zn\u00e1mku.  <\/p>\n\n<p class=\"wp-block-paragraph\">Registrace \u010dist\u011b barevn\u00e9 ochrann\u00e9 zn\u00e1mky je spojena s vysok\u00fdmi p\u0159ek\u00e1\u017ekami. Kdo prod\u00e1v\u00e1 \u010dokol\u00e1du v jednobarevn\u00e9m obalu, m\u016f\u017ee barvu registrovat jako ochrannou zn\u00e1mku pouze tehdy, je-li zn\u00e1m\u00fd jako Milka. Startupy proto nemaj\u00ed \u0161anci na ud\u011blen\u00ed barevn\u00e9 ochrann\u00e9 zn\u00e1mky. Barevn\u00e9 prvky s konturami jsou naopak otev\u0159en\u00e9 ka\u017ed\u00e9mu jako obrazov\u00e1 ochrann\u00e1 zn\u00e1mka.   <\/p>\n\n<p class=\"wp-block-paragraph\">Pozi\u010dn\u00ed ochrann\u00e9 zn\u00e1mky jsou (kv\u016fli grafick\u00e9mu zn\u00e1zorn\u011bn\u00ed) v\u017edy tak\u00e9 obrazov\u00e9 ochrann\u00e9 zn\u00e1mky. Naopak, obrazov\u00e1 ochrann\u00e1 zn\u00e1mka m\u016f\u017ee b\u00fdt tak\u00e9 pozi\u010dn\u00ed ochrann\u00e1 zn\u00e1mka. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswahl-der-idealen-markenart\">V\u00fdb\u011br ide\u00e1ln\u00edho druhu ochrann\u00e9 zn\u00e1mky<\/h2>\n\n<p class=\"wp-block-paragraph\">V\u00fdb\u011br ide\u00e1ln\u00ed formy ochrann\u00e9 zn\u00e1mky je d\u016fle\u017eit\u00fdm bodem v r\u00e1mci pr\u00e1vn\u00edho poradenstv\u00ed p\u0159ed p\u0159ihl\u00e1\u0161en\u00edm ochrann\u00e9 zn\u00e1mky. D\u016fle\u017eit\u00fdmi rozhodovac\u00edmi krit\u00e9rii jsou aspekty jako zam\u00fd\u0161len\u00e9 pou\u017eit\u00ed, marketingov\u00e1 strategie a v neposledn\u00ed \u0159ad\u011b i dostupn\u00fd rozpo\u010det. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-marke\">N\u00e1klady na ochrannou zn\u00e1mku<\/h2>\n\n<p class=\"wp-block-paragraph\">Chcete si zaregistrovat ochrannou zn\u00e1mku? Pak jste u n\u00e1s spr\u00e1vn\u011b! <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159ehled n\u00e1klad\u016f a poplatk\u016f naleznete v na\u0161ich <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">bal\u00ed\u010dc\u00edch ochrany ochrann\u00e9 zn\u00e1mky<\/a> s pevn\u00fdmi cenami.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"V\u0161echny druhy ochrann\u00fdch zn\u00e1mek K ochran\u011b ochrann\u00e9 zn\u00e1mky je k dispozici cel\u00e1 \u0159ada druh\u016f ochrann\u00fdch zn\u00e1mek. Nej\u010dast\u011bji chr\u00e1n\u011bn\u00fdmi formami ochrann\u00fdch zn\u00e1mek jsou slovn\u00ed ochrann\u00e1 zn\u00e1mka a slovn\u011b-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka. Ochrann\u00e9 &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":78,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-40538","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"V\u0161echny druhy ochrann\u00fdch zn\u00e1mek K ochran\u011b ochrann\u00e9 zn\u00e1mky je k dispozici cel\u00e1 \u0159ada druh\u016f ochrann\u00fdch zn\u00e1mek. Nej\u010dast\u011bji chr\u00e1n\u011bn\u00fdmi formami ochrann\u00fdch zn\u00e1mek jsou slovn\u00ed ochrann\u00e1 zn\u00e1mka a slovn\u011b-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka. Ochrann\u00e9 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=40538"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40538\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=40538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=40538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=40538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}