{"id":39904,"date":"2021-05-26T10:27:57","date_gmt":"2021-05-26T08:27:57","guid":{"rendered":"https:\/\/harlander-partner.eu\/zvukova-znacka-sluchova-znacka\/"},"modified":"2025-11-24T20:01:18","modified_gmt":"2025-11-24T19:01:18","slug":"zvukova-znacka-sluchova-znacka","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/zvukova-znacka-sluchova-znacka\/","title":{"rendered":"Zvukov\u00e1 zna\u010dka \/ sluchov\u00e1 zna\u010dka"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Zvukov\u00e1 zna\u010dka \/ sluchov\u00e1 zna\u010dka<\/h2><ul><li><a href=\"#h-klangmarke-hormarke\" data-level=\"2\">Zvukov\u00e1 zna\u010dka \/ sluchov\u00e1 zna\u010dka<\/a><ul><li><a href=\"#h-voraussetzungen\" data-level=\"3\">P\u0159edpoklady<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"3\">Rozli\u0161ovac\u00ed zp\u016fsobilost<\/a><\/li><li><a href=\"#h-beispiele\" data-level=\"3\">P\u0159\u00edklady<\/a><\/li><\/ul><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Jin\u00e9 druhy ochrann\u00fdch zn\u00e1mek<\/a><\/li><li><a href=\"#h-kosten-einer-klangmarke-hormarke\" data-level=\"2\">N\u00e1klady na zvukovou zna\u010dku \/ sluchovou zna\u010dku<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-klangmarke-hormarke\">Zvukov\u00e1 zna\u010dka \/ sluchov\u00e1 zna\u010dka<\/h2>\n\n<p class=\"wp-block-paragraph\">Zvukov\u00e1 zna\u010dka, naz\u00fdvan\u00e1 tak\u00e9 sluchov\u00e1 zna\u010dka, se skl\u00e1d\u00e1 ze zvuk\u016f nebo melodi\u00ed.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-voraussetzungen\">P\u0159edpoklady<\/h3>\n\n<p class=\"wp-block-paragraph\">D\u0159\u00edve musely b\u00fdt i zvukov\u00e9 zna\u010dky graficky zn\u00e1zorniteln\u00e9. U melodi\u00ed to bylo do zna\u010dn\u00e9 m\u00edry bezprobl\u00e9mov\u00e9, ne v\u0161ak u zvuk\u016f ka\u017edodenn\u00edho \u017eivota. Tento po\u017eadavek ji\u017e odpadl. Grafick\u00e9 zn\u00e1zorn\u011bn\u00ed zvukov\u00e9 zna\u010dky se prov\u00e1d\u00ed v notov\u00e9m z\u00e1pisu nebo sonagramu. Stejn\u011b tak je p\u0159\u00edpustn\u00e9 p\u0159edlo\u017een\u00ed jako digit\u00e1ln\u00ed zvukov\u00fd soubor.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Rozli\u0161ovac\u00ed zp\u016fsobilost<\/h3>\n\n<p class=\"wp-block-paragraph\">Zvukov\u00e1 zna\u010dka mus\u00ed \u2013 stejn\u011b jako ka\u017ed\u00e1 zna\u010dka \u2013 m\u00edt tak\u00e9 abstraktn\u00ed rozli\u0161ovac\u00ed zp\u016fsobilost. To nebude platit u dlouh\u00fdch, t\u011b\u017eko zapamatovateln\u00fdch melodi\u00ed. Naopak zvukov\u00e9 zna\u010dky, kter\u00e9 se skl\u00e1daj\u00ed pouze z jedin\u00e9ho t\u00f3nu, zpravidla nemaj\u00ed rozli\u0161ovac\u00ed zp\u016fsobilost. Ani pouh\u00e1 akustick\u00e1 reprodukce textu zp\u011bvem se pravideln\u011b nepova\u017euje za zp\u016fsobilou k z\u00e1pisu jako ochrann\u00e1 zn\u00e1mka. Jin\u00e1 situace nastane, pokud je zp\u011bv nav\u00edc podlo\u017een melodi\u00ed \u2013 zde m\u00e1 zvukov\u00e1 zna\u010dka zpravidla abstraktn\u00ed rozli\u0161ovac\u00ed zp\u016fsobilost.    <\/p>\n\n<p class=\"wp-block-paragraph\">Zbo\u017e\u00ed a slu\u017eby nesm\u00ed b\u00fdt zvukovou zna\u010dkou popisov\u00e1ny. Nap\u0159\u00edklad bu\u010den\u00ed kr\u00e1vy nem\u00e1 rozli\u0161ovac\u00ed zp\u016fsobilost pro ml\u00e9ko. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-beispiele\">P\u0159\u00edklady<\/h3>\n\n<p class=\"wp-block-paragraph\">Jednou z nejzn\u00e1m\u011bj\u0161\u00edch zvukov\u00fdch zna\u010dek je melodie T\u00fcdeld\u00fcd\u00fc spole\u010dnosti Deutsche Telekom AG. Dal\u0161\u00edmi zapsan\u00fdmi zvukov\u00fdmi zna\u010dkami jsou nap\u0159\u00edklad \u0159ev lva MGM nebo prask\u00e1n\u00ed sektu spole\u010dnosti Henkell &amp; Co. Sektkellerei KG. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Jin\u00e9 druhy ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Slovn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Slovn\u011b-obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Barevn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D ochrann\u00e9 zn\u00e1mky \/ Ochrann\u00e9 zn\u00e1mky tvaru<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozi\u010dn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Ochrann\u00e9 zn\u00e1mky vzoru<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvukov\u00e9 ochrann\u00e9 zn\u00e1mky \/ Sluchov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Ochrann\u00e9 zn\u00e1mky identifika\u010dn\u00ed nit\u011b<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Ochrann\u00e9 zn\u00e1mky pohybu<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedi\u00e1ln\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostatn\u00ed ochrann\u00e9 zn\u00e1mky<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-klangmarke-hormarke\">N\u00e1klady na zvukovou zna\u010dku \/ sluchovou zna\u010dku<\/h2>\n\n<p class=\"wp-block-paragraph\">Chcete p\u0159ihl\u00e1sit zvukovou zna\u010dku \/ sluchovou zna\u010dku? Pak jste u n\u00e1s spr\u00e1vn\u011b! <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159ehled n\u00e1klad\u016f a poplatk\u016f naleznete v na\u0161ich <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">bal\u00ed\u010dc\u00edch ochrany ochrann\u00e9 zn\u00e1mky<\/a> s pevn\u00fdmi cenami.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Zvukov\u00e1 zna\u010dka \/ sluchov\u00e1 zna\u010dka Zvukov\u00e1 zna\u010dka, naz\u00fdvan\u00e1 tak\u00e9 sluchov\u00e1 zna\u010dka, se skl\u00e1d\u00e1 ze zvuk\u016f nebo melodi\u00ed. P\u0159edpoklady D\u0159\u00edve musely b\u00fdt i zvukov\u00e9 zna\u010dky graficky zn\u00e1zorniteln\u00e9. U melodi\u00ed to bylo &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":94,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-39904","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Zvukov\u00e1 zna\u010dka \/ sluchov\u00e1 zna\u010dka Zvukov\u00e1 zna\u010dka, naz\u00fdvan\u00e1 tak\u00e9 sluchov\u00e1 zna\u010dka, se skl\u00e1d\u00e1 ze zvuk\u016f nebo melodi\u00ed. P\u0159edpoklady D\u0159\u00edve musely b\u00fdt i zvukov\u00e9 zna\u010dky graficky zn\u00e1zorniteln\u00e9. U melodi\u00ed to bylo ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39904"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39904\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}