{"id":39746,"date":"2021-05-26T07:48:05","date_gmt":"2021-05-26T05:48:05","guid":{"rendered":"https:\/\/harlander-partner.eu\/nemecka-znacka\/"},"modified":"2025-11-24T20:01:18","modified_gmt":"2025-11-24T19:01:18","slug":"nemecka-znacka","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/nemecka-znacka\/","title":{"rendered":"N\u011bmeck\u00e1 zna\u010dka"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Zna\u010dky v N\u011bmecku<\/h2><ul><li><a href=\"#h-marken-in-deutschland\" data-level=\"2\">Zna\u010dky v N\u011bmecku<\/a><\/li><li><a href=\"#h-think-big\" data-level=\"2\">Myslete ve velk\u00e9m<\/a><ul><li><a href=\"#h-markenschutzgesetz\" data-level=\"3\">Z\u00e1kon o ochran\u011b zna\u010dek<\/a><\/li><li><a href=\"#h-verfahren-vor-dem-dpma\" data-level=\"3\">\u0158\u00edzen\u00ed p\u0159ed DPMA<\/a><\/li><li><a href=\"#h-schutzdauer\" data-level=\"3\">Doba ochrany<\/a><\/li><li><a href=\"#h-gebuhren\" data-level=\"3\">Poplatky<\/a><\/li><li><a href=\"#h-anwaltskosten\" data-level=\"3\">N\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed<\/a><\/li><li><a href=\"#h-vorteile-der-nationalen-registrierung\" data-level=\"3\">V\u00fdhody n\u00e1rodn\u00ed registrace<\/a><\/li><\/ul><\/li><li><a href=\"#h-alternative-eu-unionsmarke\" data-level=\"2\">Alternativa: Ochrann\u00e1 zn\u00e1mka EU<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-marken-in-deutschland\">Zna\u010dky v N\u011bmecku<\/h2>\n\n<p class=\"wp-block-paragraph\">Registrace n\u00e1rodn\u00ed zna\u010dky platn\u00e9 pouze v N\u011bmecku se prov\u00e1d\u00ed u N\u011bmeck\u00e9ho patentov\u00e9ho a zn\u00e1mkov\u00e9ho \u00fa\u0159adu (DPMA).<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-think-big\">Myslete ve velk\u00e9m<\/h2>\n\n<p class=\"wp-block-paragraph\">Samotn\u00e1 p\u0159ihl\u00e1\u0161ka \u010dist\u011b n\u011bmeck\u00e9 zna\u010dky m\u00e1 pro m\u00e1lokterou spole\u010dnost smysl. Kdo nep\u016fsob\u00ed v\u00fdhradn\u011b lok\u00e1ln\u011b, mus\u00ed myslet ve v\u011bt\u0161\u00edm.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pro provozovatele n\u011bmeck\u00e9ho e-shopu je tak relevantn\u00ed nejen N\u011bmecko, ale i v\u00fdrazn\u011b finan\u010dn\u011b siln\u011bj\u0161\u00ed \u0160v\u00fdcarsko. I mal\u00e9 Rakousko zv\u011bt\u0161uje trh o 10% \u2013 kdo se chce t\u00e9tomu n\u00e1r\u016fstu dobrovoln\u011b vzd\u00e1t? K tomu se p\u0159id\u00e1vaj\u00ed velk\u00e9 n\u011bmecky mluv\u00edc\u00ed oblasti ve Francii, It\u00e1lii, Lucembursku, Nizozemsku a Belgii. Ochrann\u00e1 zn\u00e1mka EU v kombinaci s mezin\u00e1rodn\u00ed ochrannou zn\u00e1mkou (IR) pro \u0160v\u00fdcarsko by proto d\u00e1vala mnohem v\u011bt\u0161\u00ed smysl ne\u017e \u010dist\u011b n\u011bmeck\u00e1 zna\u010dka.   <\/p>\n\n<p class=\"wp-block-paragraph\">Naopak, n\u00e1rodn\u00ed n\u011bmeck\u00e1 zna\u010dka m\u016f\u017ee m\u00edt smysl i pro glob\u00e1ln\u011b p\u016fsob\u00edc\u00ed zna\u010dky jako dodate\u010dn\u00e1 ochrana. Pokud existuje pouze ochrann\u00e1 zn\u00e1mka EU a ta zanikne, pak je ochrana zna\u010dky zcela ztracena. Pokud naopak existuj\u00ed i n\u00e1rodn\u00ed zna\u010dky, pak se v z\u00e1vislosti na sc\u00e9n\u00e1\u0159i ztrat\u00ed pouze ochrana v jednom st\u00e1t\u011b. Tuto jistotu si v\u0161ak mohou zpravidla dovolit jen velmi finan\u010dn\u011b siln\u00e9 spole\u010dnosti.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenschutzgesetz\">Z\u00e1kon o ochran\u011b zna\u010dek<\/h3>\n\n<p class=\"wp-block-paragraph\">Pr\u00e1vn\u00ed z\u00e1klad pro n\u00e1rodn\u00ed zna\u010dku v N\u011bmecku je zakotven v z\u00e1kon\u011b o ochran\u011b zna\u010dek.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verfahren-vor-dem-dpma\">\u0158\u00edzen\u00ed p\u0159ed DPMA<\/h3>\n\n<p class=\"wp-block-paragraph\">\u017d\u00e1dost o registraci n\u00e1rodn\u00ed zna\u010dky v N\u011bmecku se pod\u00e1v\u00e1 p\u0159\u00edmo u N\u011bmeck\u00e9ho patentov\u00e9ho a zn\u00e1mkov\u00e9ho \u00fa\u0159adu (DPMA).<\/p>\n\n<p class=\"wp-block-paragraph\">N\u011bmeck\u00fd patentov\u00fd a zn\u00e1mkov\u00fd \u00fa\u0159ad podrob\u00ed \u017e\u00e1dost v prvn\u00edm kroku form\u00e1ln\u00ed a z\u00e1konnostn\u00ed kontrole. Pokud jsou spln\u011bny v\u0161echny podm\u00ednky pro z\u00e1pis, je zna\u010dka zaps\u00e1na do n\u011bmeck\u00e9ho rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek. <\/p>\n\n<p class=\"wp-block-paragraph\">Pot\u00e9 b\u011b\u017e\u00ed t\u0159\u00edm\u011bs\u00ed\u010dn\u00ed lh\u016fta pro pod\u00e1n\u00ed n\u00e1mitek, ve kter\u00e9 mohou majitel\u00e9 d\u0159\u00edv\u011bj\u0161\u00edch pr\u00e1v velmi snadno podat n\u00e1mitky proti nov\u00e9 zna\u010dce a po\u017e\u00e1dat o zp\u011btn\u00e9 zru\u0161en\u00ed registrace. V p\u0159\u00edpad\u011b pod\u00e1n\u00ed n\u00e1mitky je vedeno samostatn\u00e9 \u0159\u00edzen\u00ed o n\u00e1mitk\u00e1ch.  <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00e1mitka v\u0161ak nen\u00ed jedinou mo\u017enost\u00ed, jak mohou majitel\u00e9 d\u0159\u00edv\u011bj\u0161\u00edch pr\u00e1v postupovat proti nov\u00e9 zna\u010dce. I roky po z\u00e1pisu mohou majitel\u00e9 d\u0159\u00edv\u011bj\u0161\u00edch pr\u00e1v \u017ealovat o zru\u0161en\u00ed zna\u010dky. <\/p>\n\n<p class=\"wp-block-paragraph\">Zd\u00e1nliv\u00fd \u00fasp\u011bch \u201ez\u00e1pis zna\u010dky\u201c proto nechr\u00e1n\u00ed ani proti n\u00e1mitce, ani proti \u017ealob\u011b o zru\u0161en\u00ed. D\u016fvod je jednoduch\u00fd: nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zka, toti\u017e zda zna\u010dka neporu\u0161uje d\u0159\u00edv\u011bj\u0161\u00ed pr\u00e1va, nen\u00ed patentov\u00fdm \u00fa\u0159adem p\u0159ed z\u00e1pisem v\u016fbec zkoum\u00e1na. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSchutz vor Widerspr\u00fcchen und L\u00f6schungsklagen bietet nur eine professionelle Recherche vor Durchf\u00fchrung der Anmeldung.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzdauer\">Doba ochrany<\/h3>\n\n<p class=\"wp-block-paragraph\">Ochrana n\u00e1rodn\u00ed rakousk\u00e9 zna\u010dky plat\u00ed po dobu 10 let a lze ji libovoln\u011bkr\u00e1t prodlou\u017eit o dal\u0161\u00edch 10 let zaplacen\u00edm poplatku za obnovu. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gebuhren\">Poplatky<\/h3>\n\n<p class=\"wp-block-paragraph\">Poplatky z\u00e1vis\u00ed na po\u010dtu t\u0159\u00edd, kter\u00e9 maj\u00ed b\u00fdt registrov\u00e1ny, a na zvolen\u00e9m postupu.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwaltskosten\">N\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Na\u0161e n\u00e1klady na pr\u016fzkum ochrann\u00e9 zn\u00e1mky a pr\u00e1vn\u00ed zastoupen\u00ed p\u0159i p\u0159ihl\u00e1\u0161ce ochrann\u00e9 zn\u00e1mky z\u00e1vis\u00ed na slo\u017eitosti p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky. P\u0159ihl\u00e1\u0161ka ochrann\u00e9 zn\u00e1mky m\u016f\u017ee nap\u0159\u00edklad vyvolat i ot\u00e1zky t\u00fdkaj\u00edc\u00ed se hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee, kter\u00e9 je t\u0159eba dodate\u010dn\u011b prozkoumat. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vorteile-der-nationalen-registrierung\">V\u00fdhody n\u00e1rodn\u00ed registrace<\/h3>\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed v\u00fdhoda n\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky je z\u00e1rove\u0148 jej\u00ed nejv\u011bt\u0161\u00ed nev\u00fdhodou: geograficky velmi omezen\u00fd rozsah ochrany. Zat\u00edmco ochrann\u00e1 zn\u00e1mka EU m\u00e1 jako \u201eprotihr\u00e1\u010de\u201c ochrann\u00e9 zn\u00e1mky v\u0161ech n\u00e1rodn\u00edch rejst\u0159\u00edk\u016f ochrann\u00fdch zn\u00e1mek v\u0161ech st\u00e1t\u016f EU, zna\u010dky v jin\u00fdch n\u00e1rodn\u00edch rejst\u0159\u00edc\u00edch ochrann\u00fdch zn\u00e1mek nep\u0159edstavuj\u00ed pro \u010dist\u011b n\u00e1rodn\u00ed n\u011bmeckou zna\u010dku \u017e\u00e1dn\u00fd probl\u00e9m. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alternative-eu-unionsmarke\">Alternativa: Ochrann\u00e1 zn\u00e1mka EU<\/h2>\n\n<p class=\"wp-block-paragraph\">Pokud se usiluje o ochranu zna\u010dky ve v\u00edce st\u00e1tech EU, pak je ochrann\u00e1 zn\u00e1mka EU zaj\u00edmavou alternativou k n\u00e1rodn\u00edm zna\u010dk\u00e1m. N\u00e1rodn\u00ed zna\u010dky nab\u00edzej\u00ed v\u011bt\u0161\u00ed jistotu, proto\u017ee na rozd\u00edl od ochrann\u00e9 zn\u00e1mky EU nejsou dot\u010deny jin\u00fdmi n\u00e1rodn\u00edmi zna\u010dkami v zahrani\u010dn\u00edch rejst\u0159\u00edc\u00edch ochrann\u00fdch zn\u00e1mek. Cenov\u011b je v\u0161ak ochrann\u00e1 zn\u00e1mka EU nejpozd\u011bji od t\u0159et\u00edho st\u00e1tu EU v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed.  <\/p>\n\n<p class=\"wp-block-paragraph\">Mal\u00e9 podniky proto z n\u00e1kladov\u00fdch d\u016fvod\u016f v\u011bt\u0161inou vol\u00ed ochrannou zn\u00e1mku EU.<\/p>\n\n<h2 class=\"wp-block-heading\">Alternativa: Mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka (IR)<\/h2>\n\n<p class=\"wp-block-paragraph\">Pro osoby, kter\u00e9 nejsou Raku\u0161an\u00e9, je \u010dasto jednodu\u0161\u0161\u00ed zaregistrovat si m\u00edsto n\u00e1rodn\u00ed n\u011bmeck\u00e9 zna\u010dky mezin\u00e1rodn\u00ed ochrannou zn\u00e1mku (IR) s platnost\u00ed pro N\u011bmecko.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Zna\u010dky v N\u011bmecku Registrace n\u00e1rodn\u00ed zna\u010dky platn\u00e9 pouze v N\u011bmecku se prov\u00e1d\u00ed u N\u011bmeck\u00e9ho patentov\u00e9ho a zn\u00e1mkov\u00e9ho \u00fa\u0159adu (DPMA). Myslete ve velk\u00e9m Samotn\u00e1 p\u0159ihl\u00e1\u0161ka \u010dist\u011b n\u011bmeck\u00e9 zna\u010dky m\u00e1 pro m\u00e1lokterou &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":129,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-39746","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Zna\u010dky v N\u011bmecku Registrace n\u00e1rodn\u00ed zna\u010dky platn\u00e9 pouze v N\u011bmecku se prov\u00e1d\u00ed u N\u011bmeck\u00e9ho patentov\u00e9ho a zn\u00e1mkov\u00e9ho \u00fa\u0159adu (DPMA). Myslete ve velk\u00e9m Samotn\u00e1 p\u0159ihl\u00e1\u0161ka \u010dist\u011b n\u011bmeck\u00e9 zna\u010dky m\u00e1 pro m\u00e1lokterou ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39746"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39746\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}