{"id":39717,"date":"2021-05-25T15:43:52","date_gmt":"2021-05-25T13:43:52","guid":{"rendered":"https:\/\/harlander-partner.eu\/ochrana-ochranne-znamky-v-rakousku\/"},"modified":"2025-11-24T20:01:17","modified_gmt":"2025-11-24T19:01:17","slug":"ochrana-ochranne-znamky-v-rakousku","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochrana-ochranne-znamky-v-rakousku\/","title":{"rendered":"Ochrana ochrann\u00e9 zn\u00e1mky v Rakousku"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Ochrana ochrann\u00e9 zn\u00e1mky v Rakousku<\/h2><ul><li><a href=\"#h-markenschutz-in-osterreich\" data-level=\"2\">Ochrana ochrann\u00e9 zn\u00e1mky v Rakousku<\/a><ul><li><a href=\"#h-geltung\" data-level=\"3\">Platnost<\/a><\/li><li><a href=\"#h-registrierung\" data-level=\"3\">Registrace<\/a><\/li><li><a href=\"#h-anmeldegebuhren\" data-level=\"3\">Poplatky za p\u0159ihl\u00e1\u0161ku<\/a><\/li><li><a href=\"#h-anwaltskosten\" data-level=\"3\">N\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed<\/a><\/li><li><a href=\"#h-schutzdauer\" data-level=\"3\">Doba ochrany<\/a><\/li><li><a href=\"#h-erneuerungsgebuhr\" data-level=\"3\">Poplatek za obnoven\u00ed<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-anderen-kennzeichen\" data-level=\"2\">Vztah k ostatn\u00edm ozna\u010den\u00edm<\/a><ul><li><a href=\"#h-osterreichische-marke-vs-auslandische-nationale-marke\" data-level=\"3\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. zahrani\u010dn\u00ed n\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-eu-marke\" data-level=\"3\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. ochrann\u00e1 zn\u00e1mka EU<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-internationale-marke\" data-level=\"3\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-osterreichische-firma\" data-level=\"3\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. rakousk\u00e1 firma<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-geschaftsbezeichnung\" data-level=\"3\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. obchodn\u00ed ozna\u010den\u00ed<\/a><\/li><\/ul><\/li><li><a href=\"#h-think-big\" data-level=\"2\">Myslete ve velk\u00e9m<\/a><ul><li><a href=\"#h-osterreichische-webshops\" data-level=\"3\">Rakousk\u00e9 internetov\u00e9 obchody<\/a><\/li><li><a href=\"#h-amazon-seller\" data-level=\"3\">Prodejce na Amazonu<\/a><\/li><\/ul><\/li><li><a href=\"#h-vorteile-der-nationalen-registrierung\" data-level=\"2\">V\u00fdhody n\u00e1rodn\u00ed registrace<\/a><ul><li><a href=\"#h-basismarke-fur-eine-internationale-markenanmeldung\" data-level=\"3\">Z\u00e1kladn\u00ed ochrann\u00e1 zn\u00e1mka pro mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky<\/a><\/li><li><a href=\"#h-zusatzlicher-sicherheitsfaktor\" data-level=\"3\">Dodate\u010dn\u00fd bezpe\u010dnostn\u00ed faktor<\/a><\/li><\/ul><\/li><li><a href=\"#h-alternativen-zur-osterreichischen-marke\" data-level=\"2\">Alternativy k rakousk\u00e9 ochrann\u00e9 zn\u00e1mce<\/a><ul><li><a href=\"#h-eu-marke\" data-level=\"3\">Ochrann\u00e1 zn\u00e1mka EU<\/a><\/li><li><a href=\"#block-1b7b412c-8fe0-4bdc-baca-2a728d796321\" data-level=\"3\">Mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka IR<\/a><\/li><\/ul><\/li><li><a href=\"#h-osterreichische-marke-jetzt-anmelden\" data-level=\"2\">Zaregistrujte si rakouskou ochrannou zn\u00e1mku nyn\u00ed<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-markenschutz-in-osterreich\">Ochrana ochrann\u00e9 zn\u00e1mky v Rakousku<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-geltung\">Platnost<\/h3>\n\n<p class=\"wp-block-paragraph\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka je upravena v z\u00e1kon\u011b o ochran\u011b ochrann\u00fdch zn\u00e1mek. \u00dazemn\u00ed p\u016fsobnost rakousk\u00e9 ochrann\u00e9 zn\u00e1mky zahrnuje cel\u00e9 st\u00e1tn\u00ed \u00fazem\u00ed Rakouska. Mimo Rakousko nem\u00e1 rakousk\u00e1 ochrann\u00e1 zn\u00e1mka z d\u016fvodu teritoriality \u2013 stejn\u011b jako v\u0161echny n\u00e1rodn\u00ed ochrann\u00e9 zn\u00e1mky \u2013 \u017e\u00e1dnou platnost.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pozor: kdo v\u0161ak prod\u00e1v\u00e1 sv\u00e9 zbo\u017e\u00ed nebo slu\u017eby ze zahrani\u010d\u00ed do Rakouska, mus\u00ed rakousk\u00e9 ochrann\u00e9 zn\u00e1mky respektovat, a proto by si m\u011bl naopak zajistit i vlastn\u00ed pr\u00e1va k ochrann\u00fdm zn\u00e1mk\u00e1m v Rakousku.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-registrierung\">Registrace<\/h3>\n\n<p class=\"wp-block-paragraph\">Pro registraci rakousk\u00fdch ochrann\u00fdch zn\u00e1mek je p\u0159\u00edslu\u0161n\u00fd Rakousk\u00fd patentov\u00fd \u00fa\u0159ad (\u00d6PA). \u017d\u00e1dost o registraci n\u00e1rodn\u00ed ochrann\u00e9 zn\u00e1mky v Rakousku lze podat elektronicky nebo v pap\u00edrov\u00e9 podob\u011b. <\/p>\n\n<p class=\"wp-block-paragraph\">Rakousk\u00fd patentov\u00fd \u00fa\u0159ad podrob\u00ed \u017e\u00e1dost v prvn\u00edm kroku form\u00e1ln\u00ed kontrole a kontrole z\u00e1konnosti. Toto zpracov\u00e1n\u00ed trv\u00e1 u \u017e\u00e1dost\u00ed v re\u017eimu Fast-Track p\u0159ibli\u017en\u011b 10 pracovn\u00edch dn\u016f, jinak 2 a\u017e 3 m\u011bs\u00edce. <\/p>\n\n<p class=\"wp-block-paragraph\">Jsou-li spln\u011bny v\u0161echny podm\u00ednky pro z\u00e1pis, je ochrann\u00e1 zn\u00e1mka zaps\u00e1na do rakousk\u00e9ho rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek. Od okam\u017eiku z\u00e1pisu b\u011b\u017e\u00ed t\u0159\u00edm\u011bs\u00ed\u010dn\u00ed lh\u016fta pro pod\u00e1n\u00ed n\u00e1mitek, ve kter\u00e9 m\u016f\u017ee majitel d\u0159\u00edv\u011bj\u0161\u00edch pr\u00e1v velmi snadno podat n\u00e1mitku proti nov\u00e9 ochrann\u00e9 zn\u00e1mce a po\u017e\u00e1dat o zp\u011btn\u00e9 zru\u0161en\u00ed registrace. V p\u0159\u00edpad\u011b pod\u00e1n\u00ed n\u00e1mitky je vedeno samostatn\u00e9 \u0159\u00edzen\u00ed o n\u00e1mitk\u00e1ch.   <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00e1mitka v\u0161ak nen\u00ed jedinou mo\u017enost\u00ed, jak mohou majitel\u00e9 d\u0159\u00edv\u011bj\u0161\u00edch pr\u00e1v postupovat proti nov\u00e9 ochrann\u00e9 zn\u00e1mce. I l\u00e9ta po z\u00e1pisu m\u016f\u017ee majitel d\u0159\u00edv\u011bj\u0161\u00edch pr\u00e1v je\u0161t\u011b podat \u017ealobu na zru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky. <\/p>\n\n<p class=\"wp-block-paragraph\">Zd\u00e1nliv\u00fd \u00fasp\u011bch v podob\u011b \u201ez\u00e1pisu ochrann\u00e9 zn\u00e1mky\u201c proto nechr\u00e1n\u00ed ani proti n\u00e1mitce, ani proti \u017ealob\u011b na zru\u0161en\u00ed. D\u016fvod je jednoduch\u00fd: nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zka, toti\u017e zda ochrann\u00e1 zn\u00e1mka neporu\u0161uje d\u0159\u00edv\u011bj\u0161\u00ed pr\u00e1va, nen\u00ed patentov\u00fdm \u00fa\u0159adem p\u0159ed z\u00e1pisem v\u016fbec zkoum\u00e1na. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSchutz vor Widerspr\u00fcchen und L\u00f6schungsklagen bietet nur eine anwaltliche Recherche vor Durchf\u00fchrung der Anmeldung.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-anmeldegebuhren\">Poplatky za p\u0159ihl\u00e1\u0161ku<\/h3>\n\n<p class=\"wp-block-paragraph\">Poplatky za p\u0159ihl\u00e1\u0161ku rakousk\u00e9 ochrann\u00e9 zn\u00e1mky z\u00e1vis\u00ed na druhu ochrann\u00e9 zn\u00e1mky, po\u010dtu t\u0159\u00edd, kter\u00e9 maj\u00ed b\u00fdt registrov\u00e1ny, a zvolen\u00e9m postupu.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Individu\u00e1ln\u00ed ochrann\u00e1 zn\u00e1mka v\u010detn\u011b a\u017e 3 t\u0159\u00edd \n<ul class=\"wp-block-list\">\n<li>Poplatek za p\u0159ihl\u00e1\u0161ku v pap\u00edrov\u00e9 podob\u011b: 300,00 EUR<\/li>\n\n\n\n<li>Poplatek za online p\u0159ihl\u00e1\u0161ku: 280,00 EUR<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Svazov\u00e1 a z\u00e1ru\u010dn\u00ed ochrann\u00e1 zn\u00e1mka v\u010detn\u011b a\u017e 3 t\u0159\u00edd \n<ul class=\"wp-block-list\">\n<li>Poplatek za p\u0159ihl\u00e1\u0161ku v pap\u00edrov\u00e9 podob\u011b: 480,00 EUR<\/li>\n\n\n\n<li>Poplatek za online p\u0159ihl\u00e1\u0161ku: 460,00 EUR<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>od 4. t\u0159\u00eddy za ka\u017edou dal\u0161\u00ed t\u0159\u00eddu: 75,00 EUR<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Poplatkem za p\u0159ihl\u00e1\u0161ku jsou uhrazeny ve\u0161ker\u00e9 n\u00e1klady na dobu ochrany 10 let. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwaltskosten\">N\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Na\u0161e <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">bal\u00ed\u010dky ochrany ochrann\u00e9 zn\u00e1mky<\/a> zahrnuj\u00ed ve\u0161ker\u00e9 slu\u017eby pro p\u0159ihl\u00e1\u0161en\u00ed rakousk\u00e9 ochrann\u00e9 zn\u00e1mky za fixn\u00ed pau\u0161\u00e1ln\u00ed cenu.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzdauer\">Doba ochrany<\/h3>\n\n<p class=\"wp-block-paragraph\">Doba ochrany rakousk\u00e9 ochrann\u00e9 zn\u00e1mky \u010din\u00ed 10 let. V\u010dasn\u00fdm zaplacen\u00edm poplatku za obnoven\u00ed lze dobu ochrany libovoln\u011bkr\u00e1t prodlou\u017eit v\u017edy o dal\u0161\u00edch 10 let. V p\u0159\u00edpad\u011b nezaplacen\u00ed poplatku za obnoven\u00ed bude ochrann\u00e1 zn\u00e1mka automaticky zru\u0161ena.  <\/p>\n\n<p class=\"wp-block-paragraph\">Rakousk\u00fd patentov\u00fd \u00fa\u0159ad zas\u00edl\u00e1 p\u0159ibli\u017en\u011b t\u0159i m\u011bs\u00edce p\u0159ed uplynut\u00edm platnosti automatickou upom\u00ednku. Na to v\u0161ak neexistuje \u017e\u00e1dn\u00fd pr\u00e1vn\u00ed n\u00e1rok. Pokud proto upom\u00ednka z jak\u00fdchkoli d\u016fvod\u016f nedoraz\u00ed, bude ochrann\u00e1 zn\u00e1mka v p\u0159\u00edpad\u011b nezaplacen\u00ed poplatku za obnoven\u00ed p\u0159esto zru\u0161ena, ani\u017e by z toho mohly b\u00fdt odvozeny jak\u00e9koli n\u00e1roky.  <\/p>\n\n<p class=\"wp-block-paragraph\">Z tohoto d\u016fvodu se doporu\u010duje nechat si prodlou\u017een\u00ed rakousk\u00e9 ochrann\u00e9 zn\u00e1mky hl\u00eddat v r\u00e1mci na\u0161ich monitorovac\u00edch bal\u00ed\u010dk\u016f.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-erneuerungsgebuhr\">Poplatek za obnoven\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Poplatek za obnoven\u00ed je pau\u0161\u00e1ln\u00ed poplatek, kter\u00fd se plat\u00ed v z\u00e1vislosti na druhu ochrann\u00e9 zn\u00e1mky, av\u0161ak nez\u00e1visle na po\u010dtu t\u0159\u00edd.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Individu\u00e1ln\u00ed ochrann\u00e1 zn\u00e1mka\n<ul class=\"wp-block-list\">\n<li>Poplatek za obnoven\u00ed: 700,00 EUR<\/li>\n\n\n\n<li>Poplatek za obnoven\u00ed s 20% p\u0159\u00edplatkem: 840,00 EUR<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Svazov\u00e1 a z\u00e1ru\u010dn\u00ed ochrann\u00e1 zn\u00e1mka\n<ul class=\"wp-block-list\">\n<li>Poplatek za obnoven\u00ed: 1 300,00 EUR<\/li>\n\n\n\n<li>Poplatek za obnoven\u00ed s 20% p\u0159\u00edplatkem: 1 560,00 EUR<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Poplatek za obnoven\u00ed lze uhradit nejd\u0159\u00edve jeden rok p\u0159ed splatnost\u00ed a nejpozd\u011bji \u0161est m\u011bs\u00edc\u016f po splatnosti. P\u0159i platb\u011b po splatnosti je krom\u011b poplatku za obnoven\u00ed nutn\u00e9 zaplatit p\u0159\u00edplatek ve v\u00fd\u0161i 20 %. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-kennzeichen\">Vztah k ostatn\u00edm ozna\u010den\u00edm<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-auslandische-nationale-marke\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. zahrani\u010dn\u00ed n\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00e1rodn\u00ed rakousk\u00e1 ochrann\u00e1 zn\u00e1mka plat\u00ed pouze v Rakousku. Stejn\u011b tak plat\u00ed zahrani\u010dn\u00ed n\u00e1rodn\u00ed ochrann\u00e9 zn\u00e1mky pouze v t\u011bch st\u00e1tech, ve kter\u00fdch jsou registrov\u00e1ny. Mezi rakousk\u00fdmi ochrann\u00fdmi zn\u00e1mkami a jin\u00fdmi n\u00e1rodn\u00edmi ochrann\u00fdmi zn\u00e1mkami proto v z\u00e1sad\u011b nemohou vznikat \u017e\u00e1dn\u00e9 konflikty.  <\/p>\n\n<p class=\"wp-block-paragraph\">V\u00fdjimka z pravidla existuje pouze v p\u0159\u00edpad\u011b p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky v nekal\u00e9 v\u00ed\u0159e. P\u0159ihl\u00e1\u0161ka ochrann\u00e9 zn\u00e1mky je v nekal\u00e9 v\u00ed\u0159e nap\u0159\u00edklad tehdy, pokud je pod\u00e1na pouze z toho d\u016fvodu, aby se zabr\u00e1nilo expanzi ji\u017e existuj\u00edc\u00ed zahrani\u010dn\u00ed ochrann\u00e9 zn\u00e1mky. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-eu-marke\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. ochrann\u00e1 zn\u00e1mka EU<\/h3>\n\n<p class=\"wp-block-paragraph\">Ochrann\u00e9 zn\u00e1mky EU plat\u00ed v cel\u00e9 EU, tedy i v Rakousku. Mezi rakousk\u00fdmi ochrann\u00fdmi zn\u00e1mkami a ochrann\u00fdmi zn\u00e1mkami EU proto mohou vznikat konflikty. Tyto konflikty se \u0159e\u0161\u00ed podle z\u00e1sady priority. Star\u0161\u00ed ochrann\u00e1 zn\u00e1mka m\u00e1 proto lep\u0161\u00ed pr\u00e1vo.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-internationale-marke\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka<\/h3>\n\n<p class=\"wp-block-paragraph\">Ochrana mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky m\u016f\u017ee b\u00fdt roz\u0161\u00ed\u0159ena i na Rakousko. Mezi rakousk\u00fdmi ochrann\u00fdmi zn\u00e1mkami a mezin\u00e1rodn\u00edmi ochrann\u00fdmi zn\u00e1mkami proto mohou vznikat konflikty. Tyto konflikty se \u0159e\u0161\u00ed podle z\u00e1sady priority. Star\u0161\u00ed ochrann\u00e1 zn\u00e1mka m\u00e1 proto lep\u0161\u00ed pr\u00e1vo.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-osterreichische-firma\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. rakousk\u00e1 firma<\/h3>\n\n<p class=\"wp-block-paragraph\">Mezi rakousk\u00fdmi ochrann\u00fdmi zn\u00e1mkami a rakousk\u00fdmi firmami mohou vznikat konflikty. Tyto konflikty se \u0159e\u0161\u00ed podle z\u00e1sady priority. Star\u0161\u00ed ozna\u010den\u00ed m\u00e1 proto lep\u0161\u00ed pr\u00e1vo.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-geschaftsbezeichnung\">Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka vs. obchodn\u00ed ozna\u010den\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Mezi rakousk\u00fdmi ochrann\u00fdmi zn\u00e1mkami a obchodn\u00edmi ozna\u010den\u00edmi mohou vznikat konflikty. Tyto konflikty se \u0159e\u0161\u00ed podle z\u00e1sady priority. Star\u0161\u00ed ozna\u010den\u00ed m\u00e1 proto lep\u0161\u00ed pr\u00e1vo. Obchodn\u00ed ozna\u010den\u00ed v\u0161ak m\u016f\u017ee podle rakousk\u00e9ho pr\u00e1va ohrozit ochrannou zn\u00e1mku pouze tehdy, pokud m\u00e1 obchodn\u00ed ozna\u010den\u00ed prokazatelnou zn\u00e1most na trhu.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-think-big\">Myslete ve velk\u00e9m<\/h2>\n\n<p class=\"wp-block-paragraph\">Pouh\u00e9 p\u0159ihl\u00e1\u0161en\u00ed \u010dist\u011b rakousk\u00e9 ochrann\u00e9 zn\u00e1mky m\u00e1 smysl pro velmi m\u00e1lo spole\u010dnost\u00ed. Kdo nep\u016fsob\u00ed v\u00fdhradn\u011b lok\u00e1ln\u011b, mus\u00ed myslet ve v\u011bt\u0161\u00edm. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-webshops\">Rakousk\u00e9 internetov\u00e9 obchody<\/h3>\n\n<p class=\"wp-block-paragraph\">Pro rakousk\u00e9ho provozovatele n\u011bmeckojazy\u010dn\u00e9ho internetov\u00e9ho obchodu m\u00e1 v\u00fdznam nejen Rakousko, ale tak\u00e9 10kr\u00e1t v\u011bt\u0161\u00ed N\u011bmecko a v\u00fdrazn\u011b finan\u010dn\u011b siln\u011bj\u0161\u00ed \u0160v\u00fdcarsko. K tomu se p\u0159id\u00e1vaj\u00ed velk\u00e9 n\u011bmeckojazy\u010dn\u00e9 oblasti ve Francii, It\u00e1lii, Lucembursku, Nizozemsku a Belgii. <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochranna-znamka-evropske-unie-ochranna-znamka-eu\/\">Ochrann\u00e1 zn\u00e1mka EU<\/a> v kombinaci s <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/mezinarodni-ochranna-znamka-ir\/\">ochrannou zn\u00e1mkou IR<\/a> pro \u0160v\u00fdcarsko by proto pro rakousk\u00e9 provozovatele internetov\u00fdch obchod\u016f m\u011bla mnohem v\u011bt\u0161\u00ed smysl ne\u017e \u010dist\u011b rakousk\u00e1 ochrann\u00e1 zn\u00e1mka.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-amazon-seller\">Prodejce na Amazonu<\/h3>\n\n<p class=\"wp-block-paragraph\">To plat\u00ed je\u0161t\u011b v\u00edce pro prodejce na Amazonu. \u00da\u010det prodejce na Amazonu nab\u00edz\u00ed pro majitele registrovan\u00e9 ochrann\u00e9 zn\u00e1mky cenn\u00e9 funkce. P\u0159edpokladem pro to je pod\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky u Amazon Brand Registry. \u010cist\u011b rakousk\u00e9 ochrann\u00e9 zn\u00e1mky v\u0161ak Amazon Brand Registry nep\u0159ij\u00edm\u00e1. K tomu je nutn\u00e1 nap\u0159\u00edklad <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochranna-znamka-evropske-unie-ochranna-znamka-eu\/\">ochrann\u00e1 zn\u00e1mka EU<\/a>.    <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-vorteile-der-nationalen-registrierung\">V\u00fdhody n\u00e1rodn\u00ed registrace<\/h2>\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed nev\u00fdhoda n\u00e1rodn\u00ed rakousk\u00e9 p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky je z\u00e1rove\u0148 jej\u00ed nejv\u011bt\u0161\u00ed v\u00fdhodou: geograficky velmi omezen\u00fd rozsah ochrany na st\u00e1tn\u00ed \u00fazem\u00ed Rakouska.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochranna-znamka-evropske-unie-ochranna-znamka-eu\/\">Ochrann\u00e1 zn\u00e1mka EU<\/a> m\u00e1 tak ochrann\u00e9 zn\u00e1mky v\u0161ech n\u00e1rodn\u00edch rejst\u0159\u00edk\u016f ochrann\u00fdch zn\u00e1mek v\u0161ech st\u00e1t\u016f EU jako \u201eprotihr\u00e1\u010de\u201c. Pro rakouskou ochrannou zn\u00e1mku naopak nep\u0159edstavuj\u00ed n\u00e1rodn\u00ed ochrann\u00e9 zn\u00e1mky ostatn\u00edch st\u00e1t\u016f EU \u017e\u00e1dn\u00fd probl\u00e9m. N\u00e1rodn\u00ed rakousk\u00e1 ochrann\u00e1 zn\u00e1mka je tak z d\u016fvodu sv\u00e9ho omezen\u00e9ho geografick\u00e9ho rozsahu ochrany v\u00fdrazn\u011b m\u00e9n\u011b rizikov\u00e1 ne\u017e ochrann\u00e1 zn\u00e1mka EU.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-basismarke-fur-eine-internationale-markenanmeldung\">Z\u00e1kladn\u00ed ochrann\u00e1 zn\u00e1mka pro mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky<\/h3>\n\n<p class=\"wp-block-paragraph\">Z d\u016fvodu vy\u0161\u0161\u00ed bezpe\u010dnosti je n\u00e1rodn\u00ed rakousk\u00e1 ochrann\u00e1 zn\u00e1mka v\u00fdrazn\u011b lep\u0161\u00ed jako z\u00e1kladn\u00ed ochrann\u00e1 zn\u00e1mka pro <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/mezinarodni-ochranna-znamka-ir\/\">mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky<\/a> ne\u017e ochrann\u00e1 zn\u00e1mka EU. To proto, \u017ee mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka je v prvn\u00edch p\u011bti letech z\u00e1visl\u00e1 na z\u00e1kladn\u00ed ochrann\u00e9 zn\u00e1mce. Pokud z\u00e1kladn\u00ed ochrann\u00e1 zn\u00e1mka zanikne, zanikne i mezin\u00e1rodn\u00ed registrace.  <\/p>\n\n<p class=\"wp-block-paragraph\">Proto je n\u00e1rodn\u00ed rakousk\u00e1 ochrann\u00e1 zn\u00e1mka \u010dasto registrov\u00e1na dodate\u010dn\u011b k ochrann\u00e9 zn\u00e1mce EU, aby ji bylo mo\u017en\u00e9 pou\u017e\u00edt jako bezpe\u010dnou z\u00e1kladnu pro mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-zusatzlicher-sicherheitsfaktor\">Dodate\u010dn\u00fd bezpe\u010dnostn\u00ed faktor<\/h3>\n\n<p class=\"wp-block-paragraph\">Ze stejn\u00e9ho d\u016fvodu m\u016f\u017ee m\u00edt n\u00e1rodn\u00ed rakousk\u00e1 ochrann\u00e1 zn\u00e1mka smysl i pro glob\u00e1ln\u011b p\u016fsob\u00edc\u00ed ochrann\u00e9 zn\u00e1mky jako dodate\u010dn\u00e1 ochrana. Pokud existuje pouze ochrann\u00e1 zn\u00e1mka EU a ta zanikne, pak je ochrana ochrann\u00e9 zn\u00e1mky zcela ztracena. Pokud naopak existuj\u00ed dodate\u010dn\u011b n\u00e1rodn\u00ed ochrann\u00e9 zn\u00e1mky, pak se v z\u00e1vislosti na sc\u00e9n\u00e1\u0159i ztrat\u00ed pouze ochrana v jednom st\u00e1t\u011b. Tuto bezpe\u010dnost si v\u0161ak mohou zpravidla dovolit pouze velmi finan\u010dn\u011b siln\u00e9 spole\u010dnosti.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alternativen-zur-osterreichischen-marke\">Alternativy k rakousk\u00e9 ochrann\u00e9 zn\u00e1mce<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-eu-marke\">Ochrann\u00e1 zn\u00e1mka EU<\/h3>\n\n<p class=\"wp-block-paragraph\">Pokud je usilov\u00e1no o ochranu ochrann\u00e9 zn\u00e1mky ve v\u00edce st\u00e1tech EU, pak je <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochranna-znamka-evropske-unie-ochranna-znamka-eu\/\">ochrann\u00e1 zn\u00e1mka EU<\/a> zaj\u00edmavou alternativou k n\u00e1rodn\u00edm ochrann\u00fdm zn\u00e1mk\u00e1m. N\u00e1rodn\u00ed ochrann\u00e9 zn\u00e1mky nab\u00edzej\u00ed v\u011bt\u0161\u00ed bezpe\u010dnost, proto\u017ee na rozd\u00edl od ochrann\u00e9 zn\u00e1mky EU nejsou dot\u010deny jin\u00fdmi n\u00e1rodn\u00edmi ochrann\u00fdmi zn\u00e1mkami v zahrani\u010dn\u00edch rejst\u0159\u00edc\u00edch ochrann\u00fdch zn\u00e1mek. Cenov\u011b je v\u0161ak ochrann\u00e1 zn\u00e1mka EU nejpozd\u011bji od t\u0159et\u00edho st\u00e1tu EU v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed.  <\/p>\n\n<p class=\"wp-block-paragraph\">Mal\u00e9 spole\u010dnosti proto z d\u016fvod\u016f n\u00e1klad\u016f v\u011bt\u0161inou vol\u00ed ochrannou zn\u00e1mku EU.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"block-1b7b412c-8fe0-4bdc-baca-2a728d796321\">Mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka IR<\/h3>\n\n<p class=\"wp-block-paragraph\">Pro osoby, kter\u00e9 nejsou Raku\u0161an\u00e9, je \u010dasto jednodu\u0161\u0161\u00ed zaregistrovat m\u00edsto n\u00e1rodn\u00ed rakousk\u00e9 ochrann\u00e9 zn\u00e1mky <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/mezinarodni-ochranna-znamka-ir\/\">mezin\u00e1rodn\u00ed ochrannou zn\u00e1mku IR<\/a> s \u00fazemn\u00ed platnost\u00ed Rakousko.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-osterreichische-marke-jetzt-anmelden\">Zaregistrujte si rakouskou ochrannou zn\u00e1mku nyn\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Chcete si zaregistrovat rakouskou ochrannou zn\u00e1mku? Pak jste u n\u00e1s spr\u00e1vn\u011b! <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159ehled n\u00e1klad\u016f a poplatk\u016f naleznete v na\u0161ich <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">bal\u00ed\u010dc\u00edch ochrany ochrann\u00e9 zn\u00e1mky<\/a> s pevn\u00fdmi cenami.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Ochrana ochrann\u00e9 zn\u00e1mky v Rakousku Platnost Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka je upravena v z\u00e1kon\u011b o ochran\u011b ochrann\u00fdch zn\u00e1mek. \u00dazemn\u00ed p\u016fsobnost rakousk\u00e9 ochrann\u00e9 zn\u00e1mky zahrnuje cel\u00e9 st\u00e1tn\u00ed \u00fazem\u00ed Rakouska. Mimo Rakousko nem\u00e1 &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":127,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-39717","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Ochrana ochrann\u00e9 zn\u00e1mky v Rakousku Platnost Rakousk\u00e1 ochrann\u00e1 zn\u00e1mka je upravena v z\u00e1kon\u011b o ochran\u011b ochrann\u00fdch zn\u00e1mek. \u00dazemn\u00ed p\u016fsobnost rakousk\u00e9 ochrann\u00e9 zn\u00e1mky zahrnuje cel\u00e9 st\u00e1tn\u00ed \u00fazem\u00ed Rakouska. Mimo Rakousko nem\u00e1 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39717"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39717\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}