{"id":39695,"date":"2021-05-25T10:27:12","date_gmt":"2021-05-25T08:27:12","guid":{"rendered":"https:\/\/harlander-partner.eu\/ochranna-znamka-evropske-unie-ochranna-znamka-eu\/"},"modified":"2025-11-24T20:01:17","modified_gmt":"2025-11-24T19:01:17","slug":"ochranna-znamka-evropske-unie-ochranna-znamka-eu","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochranna-znamka-evropske-unie-ochranna-znamka-eu\/","title":{"rendered":"Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie \/ ochrann\u00e1 zn\u00e1mka EU"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie<\/h2><ul><li><a href=\"#h-unionsmarke-eu-marke\" data-level=\"2\">Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie \/ ochrann\u00e1 zn\u00e1mka EU<\/a><ul><li><a href=\"#h-gemeinschaftsmarke\" data-level=\"3\">Ochrann\u00e1 zn\u00e1mka Spole\u010denstv\u00ed<\/a><\/li><li><a href=\"#h-european-union-trade-mark-eutm\" data-level=\"3\">European Union Trade Mark (EUTM)<\/a><\/li><\/ul><\/li><li><a href=\"#h-details-zur-unionsmarke\" data-level=\"2\">Podrobnosti o ochrann\u00e9 zn\u00e1mce Evropsk\u00e9 unie<\/a><ul><li><a href=\"#h-eu-intellectual-property-office-euipo\" data-level=\"3\">\u00da\u0159ad Evropsk\u00e9 unie pro du\u0161evn\u00ed vlastnictv\u00ed (EUIPO)<\/a><\/li><li><a href=\"#h-geltungsraum\" data-level=\"3\">Oblast platnosti<\/a><\/li><li><a href=\"#h-verhaltnis-der-unionsmarke-zu-anderen-marken\" data-level=\"3\">Vztah ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie k ostatn\u00edm ochrann\u00fdm zn\u00e1mk\u00e1m<\/a><\/li><li><a href=\"#h-schutzdauer\" data-level=\"3\">Doba ochrany<\/a><\/li><li><a href=\"#h-gebuhren\" data-level=\"3\">Poplatky<\/a><\/li><li><a href=\"#h-anwaltskosten\" data-level=\"3\">N\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed<\/a><\/li><\/ul><\/li><li><a href=\"#h-grossbritannien\" data-level=\"2\">Velk\u00e1 Brit\u00e1nie<\/a><\/li><li><a href=\"#h-europaische-nicht-eu-staaten\" data-level=\"2\">Evropsk\u00e9 st\u00e1ty, kter\u00e9 nejsou \u010dleny EU<\/a><\/li><li><a href=\"#h-alternative-internationale-marke\" data-level=\"2\">Alternativa: Mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-unionsmarke-eu-marke\">Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie \/ ochrann\u00e1 zn\u00e1mka EU<\/h2>\n\n<p>Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie (ochrann\u00e1 zn\u00e1mka EU) je ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie. Ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie spravuje <g id=\"gid_0\">EUIPO<\/g>. Poskytuj\u00ed <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">ochranu ochrann\u00e9 zn\u00e1mky<\/a> ve v\u0161ech sou\u010dasn\u00fdch i budouc\u00edch st\u00e1tech EU.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gemeinschaftsmarke\">Ochrann\u00e1 zn\u00e1mka Spole\u010denstv\u00ed<\/h3>\n\n<p>Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie se d\u0159\u00edve naz\u00fdvala \u201eochrann\u00e1 zn\u00e1mka Spole\u010denstv\u00ed\u201c a 22. b\u0159ezna 2016 byla p\u0159ejmenov\u00e1na na ochrannou zn\u00e1mku Evropsk\u00e9 unie. Pojmy \u201eochrann\u00e1 zn\u00e1mka Spole\u010denstv\u00ed\u201c a \u201eochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie\u201c jsou tedy pouze star\u00e9 a aktu\u00e1ln\u00ed ozna\u010den\u00ed pro tut\u00e9\u017e formu ochrann\u00e9 zn\u00e1mky. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-european-union-trade-mark-eutm\">European Union Trade Mark (EUTM)<\/h3>\n\n<p>European Union Trade Mark, zkr\u00e1cen\u011b EUTM, je anglick\u00e9 ozna\u010den\u00ed pro ochrannou zn\u00e1mku Evropsk\u00e9 unie. Vzhledem k tomu, \u017ee se angli\u010dtina pou\u017e\u00edv\u00e1 u v\u011bt\u0161iny p\u0159ihl\u00e1\u0161ek ochrann\u00fdch zn\u00e1mek alespo\u0148 jako druh\u00fd jazyk, pou\u017e\u00edv\u00e1 se i v n\u011bm\u010din\u011b st\u00e1le \u010dast\u011bji doslovn\u00fd p\u0159eklad \u201eEU-Marke\u201c nam\u00edsto ofici\u00e1ln\u00edho p\u0159ekladu \u201eUnionsmarke\u201c. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-details-zur-unionsmarke\">Podrobnosti o ochrann\u00e9 zn\u00e1mce Evropsk\u00e9 unie<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-eu-intellectual-property-office-euipo\">\u00da\u0159ad Evropsk\u00e9 unie pro du\u0161evn\u00ed vlastnictv\u00ed (EUIPO)<\/h3>\n\n<p>Za registraci ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie je odpov\u011bdn\u00fd \u00da\u0159ad Evropsk\u00e9 unie pro du\u0161evn\u00ed vlastnictv\u00ed, zkr\u00e1cen\u011b EUIPO, v Alicante ve \u0160pan\u011blsku.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-geltungsraum\">Oblast platnosti<\/h3>\n\n<p>Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie plat\u00ed ve v\u0161ech sou\u010dasn\u00fdch i budouc\u00edch \u010dlensk\u00fdch st\u00e1tech EU.<\/p>\n\n<p>P\u0159itom plat\u00ed z\u00e1sada \u201ev\u0161echno, nebo nic\u201c. Nen\u00ed tedy mo\u017en\u00e9 jednotliv\u00e9 \u010dlensk\u00e9 st\u00e1ty vyjmout. Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie \u201eV\u0161echny \u010dlensk\u00e9 st\u00e1ty EU, s v\u00fdjimkou Malty a Kypru\u201c nen\u00ed mo\u017en\u00e1.  <\/p>\n\n<p>V EU jsou v sou\u010dasn\u00e9 dob\u011b \u010dleny n\u00e1sleduj\u00edc\u00ed st\u00e1ty: Belgie, Bulharsko, D\u00e1nsko, N\u011bmecko, Estonsko, Finsko, Francie, \u0158ecko, Irsko, It\u00e1lie, Chorvatsko, Loty\u0161sko, Litva, Lucembursko, Malta, Nizozemsko, Rakousko, Polsko, Portugalsko, Rumunsko, \u0160v\u00e9dsko, Slovensko, Slovinsko, \u0160pan\u011blsko, \u010cesk\u00e1 republika, Ma\u010farsko a Kypr. Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie m\u00e1 proto platnost ve v\u0161ech t\u011bchto st\u00e1tech. <\/p>\n\n<p>Pokud budou do EU p\u0159ijaty dal\u0161\u00ed st\u00e1ty, pak bude ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie automaticky platit i v t\u011bchto st\u00e1tech od data p\u0159istoupen\u00ed.<\/p>\n\n<p>Pokud st\u00e1t z EU vystoup\u00ed, pak tam ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie v z\u00e1sad\u011b ji\u017e neplat\u00ed. Velk\u00e1 Brit\u00e1nie to v r\u00e1mci vystoupen\u00ed z EU vy\u0159e\u0161ila tak, \u017ee automaticky v\u0161ichni majitel\u00e9 ochrann\u00e9 zn\u00e1mky EU obdr\u017eeli dodate\u010dnou britskou ochrannou zn\u00e1mku. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-der-unionsmarke-zu-anderen-marken\">Vztah ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie k ostatn\u00edm ochrann\u00fdm zn\u00e1mk\u00e1m<\/h3>\n\n<p>Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie a v\u0161echny ostatn\u00ed ochrann\u00e9 zn\u00e1mky s platnost\u00ed v EU nebo v \u010dlensk\u00e9m st\u00e1t\u011b EU jsou rovnocenn\u00e9. To znamen\u00e1, \u017ee d\u0159\u00edv\u011bj\u0161\u00ed n\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka (nap\u0159. v Portugalsku) a d\u0159\u00edv\u011bj\u0161\u00ed mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka (nap\u0159. s oblast\u00ed platnosti Portugalsko) stejn\u011b jako d\u0159\u00edv\u011bj\u0161\u00ed ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie (pro celou EU) m\u016f\u017ee zabr\u00e1nit z\u00e1pisu pozd\u011bj\u0161\u00ed ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie. <\/p>\n\n<p>Tot\u00e9\u017e plat\u00ed \u010d\u00e1ste\u010dn\u011b pro d\u0159\u00edv\u011bj\u0161\u00ed n\u00e1zvy, n\u00e1zvy firem, obchodn\u00ed ozna\u010den\u00ed, n\u00e1zvy produkt\u016f, vybaven\u00ed, designy a autorskopr\u00e1vn\u011b chr\u00e1n\u011bn\u00e9 tituly v jin\u00fdch st\u00e1tech EU.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eVoraussetzung f\u00fcr die Anmeldung einer EU-Marke ist daher eine Recherche in unz\u00e4hligen Markenregistern, Firmenb\u00fcchern, Gewerberegistern, Titeldatenbanken und andere Quellen quer \u00fcber alle EU-Staaten.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzdauer\">Doba ochrany<\/h3>\n\n<p>Ochrana ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie plat\u00ed po dobu 10 let a lze ji libovoln\u011bkr\u00e1t prodlou\u017eit o dal\u0161\u00edch 10 let. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gebuhren\">Poplatky<\/h3>\n\n<p>Poplatky z\u00e1vis\u00ed na po\u010dtu t\u0159\u00edd a zvolen\u00e9m postupu. V \u0159\u00edzen\u00ed Fast-Track stoj\u00ed p\u0159ihl\u00e1\u0161ka prvn\u00ed t\u0159\u00eddy 850,00 EUR, pro druhou t\u0159\u00eddu 50,00 EUR a od t\u0159et\u00ed t\u0159\u00eddy v\u017edy 150,00 EUR. <\/p>\n\n<p>Poplatky za ochrannou zn\u00e1mku Evropsk\u00e9 unie jsou tak jen o m\u00e1lo dra\u017e\u0161\u00ed ne\u017e poplatky za sou\u010dasnou registraci n\u00e1rodn\u00ed n\u011bmeck\u00e9 a rakousk\u00e9 ochrann\u00e9 zn\u00e1mky. Tato \u201ev\u00fdhodn\u00e1 cena\u201c registrace ochrann\u00e9 zn\u00e1mky pro celou EU m\u00e1 v\u00fdhody a nev\u00fdhody. <\/p>\n\n<p>Hlavn\u00ed v\u00fdhodou je rozhodn\u011b to, \u017ee si d\u00edky pom\u011brn\u011b n\u00edzk\u00e9mu poplatku m\u016f\u017ee ka\u017ed\u00e1 spole\u010dnost dovolit ochranu ochrann\u00e9 zn\u00e1mky pro celou EU. Hlavn\u00ed nev\u00fdhodou je, \u017ee si tak ochrannou zn\u00e1mku Evropsk\u00e9 unie p\u0159ihla\u0161uj\u00ed i spole\u010dnosti, kter\u00e9 nikdy neopust\u00ed vlastn\u00ed st\u00e1t. Tak si m\u016f\u017ee st\u00e1nek se zmrzlinou na pl\u00e1\u017ei v Portugalsku nechat chr\u00e1nit sv\u016fj n\u00e1zev v cel\u00e9 EU \u2013 a tak i kdy\u017e se st\u00e1nek se zmrzlinou nikdy neroz\u0161\u00ed\u0159\u00ed za vlastn\u00ed pl\u00e1\u017e, zabr\u00e1nit stejn\u011b pojmenovan\u00fdm st\u00e1nk\u016fm se zmrzlinou v \u0158ecku. To v sou\u010dasn\u00e9 dob\u011b zp\u016fsobuje velk\u00e9 pot\u00ed\u017ee p\u0159i hled\u00e1n\u00ed n\u00e1zvu.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwaltskosten\">N\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed<\/h3>\n\n<p>Na\u0161e n\u00e1klady na pr\u016fzkum ochrann\u00e9 zn\u00e1mky a pr\u00e1vn\u00ed zastoupen\u00ed p\u0159i p\u0159ihl\u00e1\u0161ce ochrann\u00e9 zn\u00e1mky z\u00e1vis\u00ed na slo\u017eitosti p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky. P\u0159ihl\u00e1\u0161ka ochrann\u00e9 zn\u00e1mky m\u016f\u017ee nap\u0159\u00edklad vyvolat i ot\u00e1zky t\u00fdkaj\u00edc\u00ed se hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee, kter\u00e9 je t\u0159eba dodate\u010dn\u011b prozkoumat. <\/p>\n\n<p>Pro v\u011bt\u0161inu ochrann\u00fdch zn\u00e1mek start-up\u016f a mal\u00fdch spole\u010dnost\u00ed jsou na\u0161e <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">bal\u00ed\u010dky ochrany ochrann\u00e9 zn\u00e1mky<\/a> ide\u00e1ln\u00ed.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eUm den Aufwand genauer beurteilen zu k\u00f6nnen, biete ich Ihnen ein kostenloses Erstgespr\u00e4ch an. Dabei stelle ich alle Fragen, die zur Vereinbarung eines punktgenauen Pauschalpreises notwendig sind.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-grossbritannien\">Velk\u00e1 Brit\u00e1nie<\/h2>\n\n<p>Ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie p\u016fvodn\u011b zahrnovaly i \u010dlensk\u00fd st\u00e1t EU Velkou Brit\u00e1nii. Od vstupu brexitu v platnost 31. ledna 2020 v\u0161ak ji\u017e Velk\u00e1 Brit\u00e1nie nen\u00ed \u010dlenem Evropsk\u00e9 unie.  <\/p>\n\n<p>Jako p\u0159echodn\u00e9 \u0159e\u0161en\u00ed se EU a Velk\u00e1 Brit\u00e1nie dohodly, \u017ee ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie budou m\u00edt ve Velk\u00e9 Brit\u00e1nii platnost do 31. prosince 2021. <\/p>\n\n<p>K 1. lednu 2021 p\u0159evedl britsk\u00fd \u00fa\u0159ad pro du\u0161evn\u00ed vlastnictv\u00ed (UKIPO) zdarma v\u0161echny st\u00e1vaj\u00edc\u00ed ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie na rovnocenn\u00e9 n\u00e1rodn\u00ed britsk\u00e9 ochrann\u00e9 zn\u00e1mky. Tyto n\u00e1rodn\u00ed britsk\u00e9 ochrann\u00e9 zn\u00e1mky byly zaps\u00e1ny do rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek britsk\u00e9ho \u00fa\u0159adu pro du\u0161evn\u00ed vlastnictv\u00ed se stejn\u00fdm majitelem, datem p\u0159ihl\u00e1\u0161ky a pr\u00e1vem p\u0159ednosti jako p\u016fvodn\u00ed ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie. <\/p>\n\n<p><strong>D\u016fle\u017eit\u00e9:<\/strong> Je tedy nutn\u00e9 v\u010das prodlou\u017eit nejen ochrannou zn\u00e1mku Evropsk\u00e9 unie, ale i n\u00e1rodn\u00ed britskou ochrannou zn\u00e1mku, pokud m\u00e1 b\u00fdt i v budoucnu zachov\u00e1na.<\/p>\n\n<p>Dosud prob\u00edhaj\u00edc\u00ed \u0159\u00edzen\u00ed o p\u0159ihl\u00e1\u0161ce, v\u010detn\u011b t\u011bch, kter\u00e9 ji\u017e byly p\u0159ijaty, ale dosud nebyly form\u00e1ln\u011b zaps\u00e1ny, nebyla automaticky p\u0159evzata. Pokud byla \u017e\u00e1d\u00e1na platnost ochrann\u00e9 zn\u00e1mky i ve Velk\u00e9 Brit\u00e1nii, existovala do 30. z\u00e1\u0159\u00ed 2021 mo\u017enost po\u017e\u00e1dat o stejnou ochrannou zn\u00e1mku dodate\u010dn\u011b ve Velk\u00e9 Brit\u00e1nii. I v tomto p\u0159\u00edpad\u011b si ochrann\u00e1 zn\u00e1mka zachovala datum p\u0159ihl\u00e1\u0161ky a prioritu p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie.  <\/p>\n\n<p>Od 1. ledna 2021 proto ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie neplat\u00ed ve Velk\u00e9 Brit\u00e1nii. M\u00edsto toho je nutn\u00e9 prov\u00e9st n\u00e1rodn\u00ed britskou p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky u britsk\u00e9ho \u00fa\u0159adu pro du\u0161evn\u00ed vlastnictv\u00ed UKIPO nebo (jednodu\u0161eji) mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky s oblast\u00ed platnosti Velk\u00e1 Brit\u00e1nie u Sv\u011btov\u00e9 organizace du\u0161evn\u00edho vlastnictv\u00ed (WIPO). <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eEine zus\u00e4tzliche Markenanmeldung in Gro\u00dfbritannien macht Sinn, sobald die Waren oder Dienstleistungen ohnehin auf Englisch angeboten werden.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-europaische-nicht-eu-staaten\">Evropsk\u00e9 st\u00e1ty, kter\u00e9 nejsou \u010dleny EU<\/h2>\n\n<p>Alb\u00e1nie, Bosna a Hercegovina, Island, Lichten\u0161tejnsko, Moldavsko, Monako, \u010cern\u00e1 Hora, Severn\u00ed Makedonie, Norsko, San Marino, \u0160v\u00fdcarsko, Srbsko, Ukrajina a B\u011blorusko rovn\u011b\u017e nepat\u0159\u00ed do Evropsk\u00e9 unie. Ochrann\u00e1 zn\u00e1mka EU v t\u011bchto st\u00e1tech neplat\u00ed. <\/p>\n\n<p>M\u00edsto toho je nutn\u00e9 prov\u00e9st n\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky nebo (jednodu\u0161eji) <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/mezinarodni-ochranna-znamka-ir\/\">mezin\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky<\/a> s odpov\u00eddaj\u00edc\u00ed oblast\u00ed platnosti.<\/p>\n\n<p>Zejm\u00e9na \u0160v\u00fdcarsko je pro webshopy v N\u011bmecku a Rakousku velmi atraktivn\u00ed zem\u00ed. T\u0159i \u010dtvrtiny \u0160v\u00fdcar\u016f mluv\u00ed n\u011bmecky, a jsou proto dosa\u017eiteln\u00ed bez n\u00e1klad\u016f na p\u0159eklad. Krom\u011b toho jsou zbo\u017e\u00ed a slu\u017eby ve \u0160v\u00fdcarsku v\u00fdrazn\u011b dra\u017e\u0161\u00ed ne\u017e v N\u011bmecku a Rakousku, a proto zde \u0160v\u00fdca\u0159i r\u00e1di nakupuj\u00ed.  <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDie zeitgleiche Anmeldung einer internationalen Marke f\u00fcr die Schweiz ist daher bei Markenanmeldungen von deutschen oder \u00f6sterreichischen Unternehmen nahezu der Standard.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alternative-internationale-marke\">Alternativa: Mezin\u00e1rodn\u00ed ochrann\u00e1 zn\u00e1mka<\/h2>\n\n<p>Alternativou k ochrann\u00e9 zn\u00e1mce Evropsk\u00e9 unie je p\u0159ihl\u00e1\u0161ka <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/mezinarodni-ochranna-znamka-ir\/\">mezin\u00e1rodn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> s ozna\u010den\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edch st\u00e1t\u016f.<\/p>\n\n<p>Tato alternativa je smyslupln\u00e1 p\u0159edev\u0161\u00edm tehdy, pokud p\u0159edb\u011b\u017en\u00fd pr\u016fzkum uk\u00e1\u017ee, \u017ee ochrann\u00e9 zn\u00e1mce Evropsk\u00e9 unie stoj\u00ed v cest\u011b z\u00e1va\u017en\u00e9 p\u0159ek\u00e1\u017eky v podob\u011b d\u0159\u00edve pou\u017e\u00edvan\u00fdch ozna\u010den\u00ed v jednotliv\u00fdch st\u00e1tech EU.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie \/ ochrann\u00e1 zn\u00e1mka EU Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie (ochrann\u00e1 zn\u00e1mka EU) je ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie. Ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie spravuje EUIPO. Poskytuj\u00ed ochranu ochrann\u00e9 zn\u00e1mky &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":130,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-39695","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie \/ ochrann\u00e1 zn\u00e1mka EU Ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie (ochrann\u00e1 zn\u00e1mka EU) je ochrann\u00e1 zn\u00e1mka Evropsk\u00e9 unie. Ochrann\u00e9 zn\u00e1mky Evropsk\u00e9 unie spravuje EUIPO. Poskytuj\u00ed ochranu ochrann\u00e9 zn\u00e1mky ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39695"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39695\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}