{"id":39371,"date":"2020-08-02T20:01:10","date_gmt":"2020-08-02T18:01:10","guid":{"rendered":"https:\/\/harlander-partner.eu\/obrazova-znamka\/"},"modified":"2025-11-24T20:04:44","modified_gmt":"2025-11-24T19:04:44","slug":"obrazova-znamka","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/obrazova-znamka\/","title":{"rendered":"Obrazov\u00e1 zn\u00e1mka"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Obrazov\u00e1 zn\u00e1mka<\/h2><ul><li><a href=\"#h-was-ist-eine-bildmarke\" data-level=\"2\">Co je to obrazov\u00e1 zn\u00e1mka?<\/a><\/li><li><a href=\"#h-anpassungen-an-den-zeitgeist\" data-level=\"2\">P\u0159izp\u016fsoben\u00ed se duchu doby<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">Vymezen\u00ed v\u016f\u010di jin\u00fdm druh\u016fm ochrann\u00fdch zn\u00e1mek<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Jin\u00e9 druhy ochrann\u00fdch zn\u00e1mek<\/a><\/li><li><a href=\"#h-kosten-einer-bildmarke\" data-level=\"2\">N\u00e1klady na obrazovou zn\u00e1mku<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-bildmarke\">Co je to obrazov\u00e1 zn\u00e1mka?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Obrazov\u00e1 zn\u00e1mka<\/strong> se skl\u00e1d\u00e1 z dvojrozm\u011brn\u00fdch grafick\u00fdch a obrazov\u00fdch zobrazen\u00ed. <strong>Obrazov\u00e1 zn\u00e1mka<\/strong> neobsahuje \u017e\u00e1dn\u00e9 prvky slovn\u00ed zn\u00e1mky, tedy \u017e\u00e1dn\u00e1 latinsk\u00e1 p\u00edsmena, \u017e\u00e1dn\u00e1 \u010d\u00edsla a \u017e\u00e1dn\u00e9 interpunk\u010dn\u00ed a speci\u00e1ln\u00ed znaky povolen\u00e9 pro slovn\u00ed zn\u00e1mku. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDer Hauptanwendungsfall f\u00fcr reine Bildmarken sind rein grafische Logos. Aber auch Fotos oder Teile von Fotos k\u00f6nnten als Bildmarke gesch\u00fctzt werden.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassungen-an-den-zeitgeist\">P\u0159izp\u016fsoben\u00ed se duchu doby<\/h2>\n\n<p class=\"wp-block-paragraph\">Problematick\u00e9 jsou \u2013 jako u v\u0161ech <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/\">druh\u016f ochrann\u00fdch zn\u00e1mek<\/a> \u2013 pozd\u011bj\u0161\u00ed zm\u011bny. Zejm\u00e9na loga se v pr\u016fb\u011bhu \u010dasu r\u00e1dy graficky p\u0159izp\u016fsobuj\u00ed aktu\u00e1ln\u00edmu duchu doby. Pokud je grafick\u00fd relaunch jen m\u00edrn\u00fd, tedy logo je na prvn\u00ed pohled rozpoznateln\u00e9 jako mal\u00e1 mutace p\u016fvodn\u00edho loga, vztahuje se ochrana p\u016fvodn\u00edho loga i na mutaci.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pokud se v\u0161ak design nov\u00e9ho loga p\u0159\u00edli\u0161 vzd\u00e1l\u00ed designu chr\u00e1n\u011bn\u00e9ho loga, musela by b\u00fdt zaps\u00e1na nov\u00e1 ochrann\u00e1 zn\u00e1mka. To m\u016f\u017ee b\u00fdt pr\u00e1vn\u011b velmi problematick\u00e9, pokud byly mezit\u00edm zaps\u00e1ny podobn\u00e9 ochrann\u00e9 zn\u00e1mky. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-markenarten\">Vymezen\u00ed v\u016f\u010di jin\u00fdm druh\u016fm ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p class=\"wp-block-paragraph\">Obrazov\u00e1 zn\u00e1mka je \u00fazce spjata s jin\u00fdmi <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/druhy-ochrannych-znamek\/\">formami ochrann\u00fdch zn\u00e1mek<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Obrazov\u00e9 zn\u00e1mky, kter\u00e9 obsahuj\u00ed prvky slovn\u00ed zn\u00e1mky, tedy p\u00edsmena, \u010d\u00edslice nebo interpunk\u010dn\u00ed a speci\u00e1ln\u00ed znaky povolen\u00e9 pro slovn\u00ed zn\u00e1mku, je t\u0159eba p\u0159ihl\u00e1sit jako <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/obrazova-ochranna-znamka\/\">slovn\u011b-obrazovou zn\u00e1mku<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Pokud nem\u00e1 b\u00fdt chr\u00e1n\u011bn dvourozm\u011brn\u00fd, ale trojrozm\u011brn\u00fd tvar, je t\u0159eba p\u0159ihl\u00e1sit prostorovou ochrannou zn\u00e1mku (3D zn\u00e1mku).<\/p>\n\n<p class=\"wp-block-paragraph\">Pouh\u00e9 obrysov\u00e9 barvy je t\u0159eba p\u0159ihl\u00e1sit jako <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochranna-znamka-barvy\/\">barevn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Jin\u00e9 druhy ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Slovn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Slovn\u011b-obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Barevn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D ochrann\u00e9 zn\u00e1mky \/ Ochrann\u00e9 zn\u00e1mky tvaru<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozi\u010dn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Ochrann\u00e9 zn\u00e1mky vzoru<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvukov\u00e9 ochrann\u00e9 zn\u00e1mky \/ Sluchov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Ochrann\u00e9 zn\u00e1mky identifika\u010dn\u00ed nit\u011b<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Ochrann\u00e9 zn\u00e1mky pohybu<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedi\u00e1ln\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostatn\u00ed ochrann\u00e9 zn\u00e1mky<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-bildmarke\">N\u00e1klady na obrazovou zn\u00e1mku<\/h2>\n\n<p class=\"wp-block-paragraph\">Chcete si zaregistrovat obrazovou zn\u00e1mku? Pak jste u n\u00e1s spr\u00e1vn\u011b! <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159ehled n\u00e1klad\u016f a poplatk\u016f naleznete v na\u0161ich <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">bal\u00ed\u010dc\u00edch ochrany ochrann\u00e9 zn\u00e1mky<\/a> s pevn\u00fdmi cenami.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Co je to obrazov\u00e1 zn\u00e1mka? Obrazov\u00e1 zn\u00e1mka se skl\u00e1d\u00e1 z dvojrozm\u011brn\u00fdch grafick\u00fdch a obrazov\u00fdch zobrazen\u00ed. Obrazov\u00e1 zn\u00e1mka neobsahuje \u017e\u00e1dn\u00e9 prvky slovn\u00ed zn\u00e1mky, tedy \u017e\u00e1dn\u00e1 latinsk\u00e1 p\u00edsmena, \u017e\u00e1dn\u00e1 \u010d\u00edsla a \u017e\u00e1dn\u00e9 &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":82,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-39371","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Co je to obrazov\u00e1 zn\u00e1mka? Obrazov\u00e1 zn\u00e1mka se skl\u00e1d\u00e1 z dvojrozm\u011brn\u00fdch grafick\u00fdch a obrazov\u00fdch zobrazen\u00ed. Obrazov\u00e1 zn\u00e1mka neobsahuje \u017e\u00e1dn\u00e9 prvky slovn\u00ed zn\u00e1mky, tedy \u017e\u00e1dn\u00e1 latinsk\u00e1 p\u00edsmena, \u017e\u00e1dn\u00e1 \u010d\u00edsla a \u017e\u00e1dn\u00e9 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39371"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39371\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}