{"id":39362,"date":"2020-08-02T20:00:36","date_gmt":"2020-08-02T18:00:36","guid":{"rendered":"https:\/\/harlander-partner.eu\/ochranna-znamka-barvy\/"},"modified":"2025-11-24T20:01:16","modified_gmt":"2025-11-24T19:01:16","slug":"ochranna-znamka-barvy","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/ochranna-znamka-barvy\/","title":{"rendered":"Ochrann\u00e1 zn\u00e1mka barvy"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Ochrann\u00e9 zn\u00e1mky barvy<\/h2><ul><li><a href=\"#h-farbmarken\" data-level=\"2\">Ochrann\u00e9 zn\u00e1mky barvy<\/a><\/li><li><a href=\"#h-grosse-eintragungshurden\" data-level=\"2\">Vysok\u00e9 p\u0159ek\u00e1\u017eky z\u00e1pisu<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Rozli\u0161ovac\u00ed zp\u016fsobilost<\/a><\/li><li><a href=\"#h-freihaltebedurfnis\" data-level=\"2\">Pot\u0159eba ponechat voln\u00e9<\/a><\/li><li><a href=\"#h-eindeutigkeit\" data-level=\"2\">Jednozna\u010dnost<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">Vymezen\u00ed v\u016f\u010di jin\u00fdm druh\u016fm ochrann\u00fdch zn\u00e1mek<\/a><\/li><li><a href=\"#h-beispiele-fur-farbmarken\" data-level=\"2\">P\u0159\u00edklady ochrann\u00fdch zn\u00e1mek barvy<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Jin\u00e9 druhy ochrann\u00fdch zn\u00e1mek<\/a><\/li><li><a href=\"#h-kosten-einer-farbmarke\" data-level=\"2\">N\u00e1klady na ochrannou zn\u00e1mku barvy<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-farbmarken\">Ochrann\u00e9 zn\u00e1mky barvy<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Ochrann\u00e9 zn\u00e1mky barvy<\/strong> jsou ochrann\u00e9 zn\u00e1mky, kter\u00e9 se skl\u00e1daj\u00ed v\u00fdhradn\u011b z jedn\u00e9 nebo v\u00edce (nekonturovan\u00fdch) barev. Barevn\u00fd tvar, nap\u0159. modr\u00fd \u010dtverec, by naopak byl obrazovou ochrannou zn\u00e1mkou. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-grosse-eintragungshurden\">Vysok\u00e9 p\u0159ek\u00e1\u017eky z\u00e1pisu<\/h2>\n\n<p class=\"wp-block-paragraph\">Z\u00e1pisu ochrann\u00e9 zn\u00e1mky barvy stoj\u00ed v cest\u011b velk\u00e9 p\u0159ek\u00e1\u017eky kv\u016fli vysok\u00e9mu z\u00e1jmu ve\u0159ejnosti na dal\u0161\u00edm mo\u017en\u00e9m voln\u00e9m pou\u017e\u00edv\u00e1n\u00ed barev. Z\u00e1pis ochrann\u00e9 zn\u00e1mky barvy je mo\u017en\u00fd pouze ve velmi \u00fazce vymezen\u00fdch v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Rozli\u0161ovac\u00ed zp\u016fsobilost<\/h2>\n\n<p class=\"wp-block-paragraph\">V reklam\u011b a p\u0159i marketingu zbo\u017e\u00ed a slu\u017eeb se barvy v reklam\u011b pou\u017e\u00edvaj\u00ed ve velk\u00e9m rozsahu. Nen\u00ed divu. Barvy jsou vynikaj\u00edc\u00ed pro zprost\u0159edkov\u00e1n\u00ed ur\u010dit\u00fdch my\u0161lenkov\u00fdch spojen\u00ed a vyvol\u00e1v\u00e1n\u00ed pocit\u016f v reklam\u011b. Pouh\u00e9 barvy v\u0161ak st\u011b\u017e\u00ed mohou zprost\u0159edkovat jednozna\u010dn\u00e9 informace o provozn\u00edm p\u016fvodu produktu. Pouh\u00e9 barvy proto zpravidla nemaj\u00ed rozli\u0161ovac\u00ed zp\u016fsobilost ve smyslu z\u00e1kona o ochrann\u00fdch zn\u00e1mk\u00e1ch.     <\/p>\n\n<p class=\"wp-block-paragraph\">V\u00fdjimky potvrzuj\u00ed toto pravidlo. V\u00fdrobc\u016fm se opakovan\u011b da\u0159\u00ed tak \u00fazce propojit sv\u00e9 zbo\u017e\u00ed a slu\u017eby s ur\u010ditou barvou t\u00edm, \u017ee se zam\u011b\u0159uj\u00ed na speci\u00e1ln\u00ed barvu, dlouhou p\u0159\u00edtomnost na trhu a odpov\u00eddaj\u00edc\u00ed reklamn\u00ed tlak, \u017ee pouh\u00fd pohled na barvu vyvol\u00e1 my\u0161lenkov\u00e9 spojen\u00ed s v\u00fdrobcem. V t\u011bchto p\u0159\u00edpadech pak ji\u017e barva vykazuje pot\u0159ebnou rozli\u0161ovac\u00ed zp\u016fsobilost podle z\u00e1kona o ochrann\u00fdch zn\u00e1mk\u00e1ch na z\u00e1klad\u011b sv\u00e9 proslulosti.  <\/p>\n\n<p class=\"wp-block-paragraph\">Proslulost existuje, pokud se barva nebo barevn\u00e1 kombinace v r\u00e1mci z\u00fa\u010dastn\u011bn\u00fdch obchodn\u00edch kruh\u016f prosadila jako ozna\u010den\u00ed pro spole\u010dnost nebo ur\u010dit\u00fd produkt. To je p\u0159\u00edpad, kdy nap\u0159. podstatn\u00e1 \u010d\u00e1st spot\u0159ebitel\u016f \u010dokol\u00e1dy p\u0159i pohledu na ur\u010dit\u00fd fialov\u00fd odst\u00edn pomysl\u00ed na Milku. <\/p>\n\n<p class=\"wp-block-paragraph\">Ochrann\u00e9 zn\u00e1mky barvy proto mohou b\u00fdt zpravidla registrov\u00e1ny pouze v p\u0159\u00edpad\u011b existence proslulosti a pouze ve velmi \u00fazce vymezen\u00e9m segmentu zbo\u017e\u00ed a slu\u017eeb.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-freihaltebedurfnis\">Pot\u0159eba ponechat voln\u00e9<\/h2>\n\n<p class=\"wp-block-paragraph\">P\u0159i posuzov\u00e1n\u00ed mo\u017enosti z\u00e1pisu ochrann\u00fdch zn\u00e1mek barvy je t\u0159eba zohlednit je\u0161t\u011b dal\u0161\u00ed aspekty. Nap\u0159\u00edklad registrace zaveden\u00fdch v\u00fdstra\u017en\u00fdch a sign\u00e1ln\u00edch barev v doprav\u011b je st\u011b\u017e\u00ed mysliteln\u00e1, proto\u017ee tyto barvy mus\u00ed z\u016fstat otev\u0159en\u00e9 pro v\u0161echny legitimn\u00ed formy pou\u017eit\u00ed. Stejn\u011b tak nep\u0159ich\u00e1zej\u00ed v \u00favahu ani b\u011b\u017en\u00e9 barvy jako b\u00edl\u00e1, \u010dern\u00e1 a odst\u00edny \u0161ed\u00e9 jako kandid\u00e1ti na ochrann\u00e9 zn\u00e1mky barvy, pokud by pou\u017eit\u00ed t\u011bchto barev pro registrovan\u00e9 zbo\u017e\u00ed a slu\u017eby nebylo maxim\u00e1ln\u011b neobvykl\u00e9.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-eindeutigkeit\">Jednozna\u010dnost<\/h2>\n\n<p class=\"wp-block-paragraph\">Pro jednozna\u010dn\u00e9 zobrazen\u00ed ochrann\u00e9 zn\u00e1mky barvy je nutn\u00e9 uv\u00e9st barevn\u00e9 k\u00f3dy zaveden\u00fdch barevn\u00fdch syst\u00e9m\u016f, jako je RAL nebo Pantone. Pokud se ochrann\u00e1 zn\u00e1mka barvy skl\u00e1d\u00e1 z v\u00edce ne\u017e jedn\u00e9 barvy, je t\u0159eba p\u0159esn\u011b stanovit, jak\u00fd je pom\u011br barev k sob\u011b navz\u00e1jem. \u00dadaj &#8222;cca 50 % : 50 %&#8220; by byl ji\u017e p\u0159\u00edli\u0161 v\u00e1gn\u00ed.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-markenarten\">Vymezen\u00ed v\u016f\u010di jin\u00fdm druh\u016fm ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p class=\"wp-block-paragraph\">Ochrann\u00e1 zn\u00e1mka barvy \u00fazce souvis\u00ed s jin\u00fdmi <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/druhy-ochrannych-znamek\/\">druhy ochrann\u00fdch zn\u00e1mek<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Pokud registrovan\u00e1 barva nen\u00ed nekonturovan\u00e1, tedy jsou registrov\u00e1ny barevn\u00e9 tvary, pak je t\u0159eba u dvoudimenzion\u00e1ln\u00edch tvar\u016f registrovat <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/obrazova-znamka\/\">obrazovou ochrannou zn\u00e1mku<\/a>, u trojrozm\u011brn\u00fdch tvar\u016f ochrannou zn\u00e1mku tvaru (3D ochrannou zn\u00e1mku).<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiele-fur-farbmarken\">P\u0159\u00edklady ochrann\u00fdch zn\u00e1mek barvy<\/h2>\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edklady ochrann\u00fdch zn\u00e1mek barvy jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Manner-r\u016f\u017eov\u00e1<\/li>\n\n\n\n<li>Milka-fialov\u00e1<\/li>\n\n\n\n<li>Palmers-zelen\u00e1<\/li>\n\n\n\n<li>Modro-st\u0159\u00edbrn\u00e1 od Red Bull<\/li>\n\n\n\n<li>Magenta n\u011bmeck\u00e9 Telekom<\/li>\n\n\n\n<li>ADAC-\u017elut\u00e1<\/li>\n<\/ul>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Jin\u00e9 druhy ochrann\u00fdch zn\u00e1mek<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Slovn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Slovn\u011b-obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Barevn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D ochrann\u00e9 zn\u00e1mky \/ Ochrann\u00e9 zn\u00e1mky tvaru<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozi\u010dn\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Ochrann\u00e9 zn\u00e1mky vzoru<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvukov\u00e9 ochrann\u00e9 zn\u00e1mky \/ Sluchov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Ochrann\u00e9 zn\u00e1mky identifika\u010dn\u00ed nit\u011b<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Ochrann\u00e9 zn\u00e1mky pohybu<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedi\u00e1ln\u00ed ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostatn\u00ed ochrann\u00e9 zn\u00e1mky<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-farbmarke\">N\u00e1klady na ochrannou zn\u00e1mku barvy<\/h2>\n\n<p class=\"wp-block-paragraph\">Chcete p\u0159ihl\u00e1sit ochrannou zn\u00e1mku barvy? Pak jste u n\u00e1s spr\u00e1vn\u011b! <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159ehled n\u00e1klad\u016f a poplatk\u016f naleznete v na\u0161ich <a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/balicky-ochrany-znacky\/\">bal\u00ed\u010dc\u00edch ochrany ochrann\u00e9 zn\u00e1mky<\/a> s pevn\u00fdmi cenami.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Ochrann\u00e9 zn\u00e1mky barvy Ochrann\u00e9 zn\u00e1mky barvy jsou ochrann\u00e9 zn\u00e1mky, kter\u00e9 se skl\u00e1daj\u00ed v\u00fdhradn\u011b z jedn\u00e9 nebo v\u00edce (nekonturovan\u00fdch) barev. Barevn\u00fd tvar, nap\u0159. modr\u00fd \u010dtverec, by naopak byl obrazovou ochrannou zn\u00e1mkou. &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":85,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-39362","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Ochrann\u00e9 zn\u00e1mky barvy Ochrann\u00e9 zn\u00e1mky barvy jsou ochrann\u00e9 zn\u00e1mky, kter\u00e9 se skl\u00e1daj\u00ed v\u00fdhradn\u011b z jedn\u00e9 nebo v\u00edce (nekonturovan\u00fdch) barev. Barevn\u00fd tvar, nap\u0159. modr\u00fd \u010dtverec, by naopak byl obrazovou ochrannou zn\u00e1mkou. ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39362"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39362\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}