Cookies<\/a> ko\u0161\u00edku se pou\u017e\u00edvaj\u00ed, kdy\u017e u\u017eivatel vlo\u017e\u00ed produkty do ko\u0161\u00edku webov\u00e9ho obchodu. To slou\u017e\u00ed k identifikaci u\u017eivatele serverem, resp. webov\u00fdm obchodem, nap\u0159\u00ed\u010d relacemi. <\/p>\n\nBez mo\u017enosti identifikace by webov\u00fd obchod nemohl ko\u0161\u00edk u\u017eivateli p\u0159i\u0159adit, pokud u\u017eivatel po napln\u011bn\u00ed ko\u0161\u00edku p\u0159ed dokon\u010den\u00edm n\u00e1kupu zav\u0159e sv\u016fj prohl\u00ed\u017ee\u010d nebo pokud relace z jin\u00fdch d\u016fvod\u016f skon\u010d\u00ed (nap\u0159. vypr\u0161en\u00edm \u010dasov\u00e9ho limitu z d\u016fvodu del\u0161\u00ed neaktivity u\u017eivatele).<\/p>\n\n
Proto server, resp. webov\u00fd obchod ulo\u017e\u00ed na koncov\u00e9 za\u0159\u00edzen\u00ed u\u017eivatele cookie, kter\u00e9 u\u017eivatele identifikuje. Webov\u00fd obchod tak m\u016f\u017ee p\u0159i n\u00e1v\u0161t\u011bv\u011b u\u017eivatele zjistit p\u0159e\u010dten\u00edm cookie, zda u\u017eivatel ji\u017e m\u00e1 nevyu\u017eit\u00fd ko\u0161\u00edk, a znovu na\u010d\u00edst obsah ko\u0161\u00edku z datab\u00e1ze. <\/p>\n\n
Ulo\u017een\u00edm cookie ko\u0161\u00edku na koncov\u00e9 za\u0159\u00edzen\u00ed u\u017eivatele a pozd\u011bj\u0161\u00edm p\u0159e\u010dten\u00edm cookie ko\u0161\u00edku serverem \/ webov\u00fdm obchodem m\u016f\u017ee webov\u00fd obchod u\u017eivatele identifikovat i po skon\u010den\u00ed relace a p\u0159i\u0159adit u\u017eivateli obsah jeho ko\u0161\u00edku.<\/p>\n\n
Technick\u00e1 nezbytnost \/ souhlas<\/h2>\n\n
Lze rozumn\u011b p\u0159edpokl\u00e1dat, \u017ee u\u017eivatel o\u010dek\u00e1v\u00e1 funguj\u00edc\u00ed \u0159e\u0161en\u00ed ko\u0161\u00edku, \u017ee se obsah ko\u0161\u00edku neztrat\u00ed pouh\u00fdm zav\u0159en\u00edm prohl\u00ed\u017ee\u010de nebo del\u0161\u00ed neaktivitou. Kdo by m\u011bl chu\u0165 znovu vyhled\u00e1vat v\u0161echny produkty jen proto, \u017ee mezit\u00edm prob\u011bhl telefon\u00e1t nebo porovn\u00e1n\u00ed cen v jin\u00fdch obchodech? <\/p>\n\n
Odpov\u00eddaj\u00edc\u00edm zp\u016fsobem by cookies ko\u0161\u00edku m\u011bly b\u00fdt podle \u010dl. 5 odst. 3 sm\u011brnice 2002\/58\/ES (resp. v Rakousku \u00a7 96 odst. 3 TKG) klasifikov\u00e1ny jako cookies, kter\u00e9 jsou nezbytn\u011b nutn\u00e9 k poskytov\u00e1n\u00ed slu\u017eby v\u00fdslovn\u011b po\u017eadovan\u00e9 u\u017eivatelem. <\/p>\n\n
Pro ukl\u00e1d\u00e1n\u00ed a \u010dten\u00ed cookies ko\u0161\u00edku by tak nebyl vy\u017eadov\u00e1n souhlas.<\/p>\n\n
Proces zpracov\u00e1n\u00ed \u201eKo\u0161\u00edk\u201c<\/h2>\n\n
Nastaven\u00ed cookie ko\u0161\u00edku v\u0161ak nen\u00ed samostatn\u00fd proces zpracov\u00e1n\u00ed, ale pouze \u010d\u00e1st p\u0159edb\u011b\u017en\u00e9ho smluvn\u00edho procesu zpracov\u00e1n\u00ed \u201eKo\u0161\u00edk\u201c. Ko\u0161\u00edk je p\u0159edb\u011b\u017en\u00fd smluvn\u00ed proces zpracov\u00e1n\u00ed, kter\u00fd je spu\u0161t\u011bn, kdy\u017e u\u017eivatel vlo\u017e\u00ed produkty do ko\u0161\u00edku. Proces zpracov\u00e1n\u00ed \u201eKo\u0161\u00edk\u201c je tedy podle \u010dl. 6 odst. 1 p\u00edsm. b) GDPR nezbytn\u00fd pro proveden\u00ed p\u0159edb\u011b\u017en\u00fdch smluvn\u00edch opat\u0159en\u00ed, kter\u00e1 jsou prov\u00e1d\u011bna na \u017e\u00e1dost dot\u010den\u00e9 osoby. <\/p>\n\n
Pro cel\u00fd p\u0159edb\u011b\u017en\u00fd smluvn\u00ed proces zpracov\u00e1n\u00ed \u201eKo\u0161\u00edk\u201c by tak nebyl vy\u017eadov\u00e1n souhlas.<\/p>\n\n
Zat\u00edm v\u0161echno dobr\u00e9. Jako obvykle v\u0161ak i u ko\u0161\u00edku z\u00e1le\u017e\u00ed na spr\u00e1vn\u00e9 implementaci. <\/p>\n\n
Session Cookies<\/h3>\n\n
Zcela bezprobl\u00e9mov\u00e9 by byly session cookies, tedy cookies, kter\u00e9 jsou smaz\u00e1ny na konci relace p\u0159i zav\u0159en\u00ed okna prohl\u00ed\u017ee\u010de. Obsah ko\u0161\u00edku by pak sice za ur\u010dit\u00fdch okolnost\u00ed je\u0161t\u011b byl v datab\u00e1zi, ale kv\u016fli chyb\u011bj\u00edc\u00edmu odpov\u00eddaj\u00edc\u00edmu cookie ko\u0161\u00edku by ji\u017e nemohl b\u00fdt p\u0159i\u0159azen \u017e\u00e1dn\u00e9mu u\u017eivateli. <\/p>\n\n
Session cookies v\u0161ak nejsou pro \u0159e\u0161en\u00ed ko\u0161\u00edku optim\u00e1ln\u00ed. Z\u00e1kazn\u00edci \u010dasto vkl\u00e1daj\u00ed produkty do ko\u0161\u00edku, ale z r\u016fzn\u00fdch d\u016fvod\u016f nenakupuj\u00ed ihned. Pokud v\u0161ak z\u00e1kazn\u00edk zav\u0159e okno prohl\u00ed\u017ee\u010de, aby p\u0159ed n\u00e1kupem provedl dal\u0161\u00ed srovn\u00e1n\u00ed cen nebo si to je\u0161t\u011b rozmyslel, pak by u session cookie byl obsah ko\u0161\u00edku p\u0159i op\u011btovn\u00e9m na\u010dten\u00ed str\u00e1nky pry\u010d. <\/p>\n\n
To nen\u00ed optim\u00e1ln\u00ed ani pro provozovatele obchodu, proto\u017ee by to v\u00fdrazn\u011b sn\u00ed\u017eilo m\u00edru dokon\u010den\u00ed n\u00e1kupu, ani pro z\u00e1kazn\u00edky, proto\u017ee by museli sv\u00e9 produkty znovu vyhled\u00e1vat.<\/p>\n\n
Trval\u00e9 cookies<\/h3>\n\n
Proto se u ko\u0161\u00edku pou\u017e\u00edvaj\u00ed permanentn\u00ed cookies, tedy cookies, kter\u00e9 p\u0159e\u017eij\u00ed konec relace. P\u0159\u00edsn\u011b vzato je ozna\u010den\u00ed permanentn\u00ed nep\u0159esn\u00e9, proto\u017ee i permanentn\u00ed cookies ko\u0161\u00edku vypr\u0161\u00ed. Kdy p\u0159esn\u011b cookie vypr\u0161\u00ed, je stanoveno prost\u0159ednictv\u00edm atributu Expiry nebo Max-Age cookie. <\/p>\n\n
Teoreticky by tedy bylo mo\u017en\u00e9 cookie ko\u0161\u00edku navrhnout tak, aby vypr\u0161elo a\u017e za 10 let. To by v\u0161ak k dosa\u017een\u00ed \u00fa\u010delu smyslupln\u00e9ho \u0159e\u0161en\u00ed ko\u0161\u00edku nebylo technicky nutn\u00e9, proto\u017ee to je p\u0159\u00edli\u0161 dlouh\u00e1 doba. \u017d\u00e1dn\u00fd z\u00e1kazn\u00edk se po 10 letech nevr\u00e1t\u00ed a ne\u0159ekne: \u201etak dnes to koup\u00edm\u201c. Proto by takto dlouh\u00e9 datum vypr\u0161en\u00ed platnosti bylo bez technick\u00e9 nutnosti p\u0159\u00edpustn\u00e9 pouze se souhlasem z\u00e1kazn\u00edka. Proto\u017ee je v\u0161ak takto dlouh\u00e9 datum vypr\u0161en\u00ed platnosti stejn\u011b nesmysln\u00e9, z\u00edsk\u00e1n\u00ed souhlasu samoz\u0159ejm\u011b nen\u00ed mo\u017enost. <\/p>\n\n
Spr\u00e1vn\u011b je datum vypr\u0161en\u00ed platnosti cookie ko\u0161\u00edku p\u0159izp\u016fsobit skute\u010dn\u00fdm pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f. To je jednoduch\u00e9, pokud se m\u016f\u017eete op\u0159\u00edt o zku\u0161enosti, resp. pot\u0159ebn\u00e9 informace vy\u010d\u00edst z webov\u00e9 statistiky. Perfektn\u00ed datum vypr\u0161en\u00ed platnosti je nastaveno tak, aby v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se pozd\u011bji vr\u00e1t\u00ed a nakoup\u00ed, je\u0161t\u011b na\u0161la pln\u00fd ko\u0161\u00edk. <\/p>\n\n
Bezprobl\u00e9mov\u00fdch je pravd\u011bpodobn\u011b 7 a\u017e 14 dn\u00ed. V\u0161e, co je del\u0161\u00ed, byste m\u011bli b\u00fdt schopni dob\u0159e zd\u016fvodnit pomoc\u00ed statistiky. Exotick\u00e9 v\u00fdjimky typu \u201ejednou jsme m\u011bli n\u011bkoho, kdo se vr\u00e1til o t\u00fddny pozd\u011bji a koupil\u201c se p\u0159i stanoven\u00ed data vypr\u0161en\u00ed platnosti neberou v \u00favahu. <\/p>\n\n
Nen\u00ed nutn\u00fd \u017e\u00e1dn\u00fd souhlas<\/h3>\n\n
Je-li datum vypr\u0161en\u00ed platnosti smyslupln\u011b nakonfigurov\u00e1no, plat\u00ed jako technicky nutn\u00e9,\naby byla k dispozici funkce ko\u0161\u00edku po\u017eadovan\u00e1 z\u00e1kazn\u00edkem.\nProto v tomto p\u0159\u00edpad\u011b nen\u00ed vy\u017eadov\u00e1n souhlas z\u00e1kazn\u00edka s\nukl\u00e1d\u00e1n\u00edm a \u010dten\u00edm cookie. <\/p>\n\n
Nez\u00e1visle na tom existuje informa\u010dn\u00ed povinnost, kter\u00e1 plat\u00ed v\u017edy. Funkce ko\u0161\u00edku proto mus\u00ed b\u00fdt i tak zahrnuta do z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. <\/p>\n","protected":false},"excerpt":{"rendered":"Podl\u00e9haj\u00ed cookies ko\u0161\u00edku souhlasu? Technick\u00e9 z\u00e1klady Cookies ko\u0161\u00edku se pou\u017e\u00edvaj\u00ed, kdy\u017e u\u017eivatel vlo\u017e\u00ed produkty do ko\u0161\u00edku webov\u00e9ho obchodu. To slou\u017e\u00ed k identifikaci u\u017eivatele serverem, resp. webov\u00fdm obchodem, nap\u0159\u00ed\u010d relacemi. Bez …","protected":false},"author":1,"featured_media":0,"parent":40145,"menu_order":34,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[549],"tags":[],"class_list":["post-39291","page","type-page","status-publish","hentry","category-pravo-na-ochranu-osobnich-udaju"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Podl\u00e9haj\u00ed cookies ko\u0161\u00edku souhlasu? Technick\u00e9 z\u00e1klady Cookies ko\u0161\u00edku se pou\u017e\u00edvaj\u00ed, kdy\u017e u\u017eivatel vlo\u017e\u00ed produkty do ko\u0161\u00edku webov\u00e9ho obchodu. To slou\u017e\u00ed k identifikaci u\u017eivatele serverem, resp. webov\u00fdm obchodem, nap\u0159\u00ed\u010d relacemi. Bez ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39291"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39291\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40145"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}