{"id":39124,"date":"2019-12-20T14:49:37","date_gmt":"2019-12-20T13:49:37","guid":{"rendered":"https:\/\/harlander-partner.eu\/reklama-a-vyzivova-a-zdravotni-tvrzeni-u-potravin\/"},"modified":"2026-01-21T15:51:36","modified_gmt":"2026-01-21T14:51:36","slug":"reklama-a-vyzivova-a-zdravotni-tvrzeni-u-potravin","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-a-vyzivova-a-zdravotni-tvrzeni-u-potravin\/","title":{"rendered":"Reklama a v\u00fd\u017eivov\u00e1 a zdravotn\u00ed tvrzen\u00ed u potravin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kdo chce d\u011blat reklamu na potraviny, mus\u00ed dodr\u017eovat p\u0159\u00edsn\u00fd pr\u00e1vn\u00ed r\u00e1mec. <\/p>\n\n<p class=\"wp-block-paragraph\">Podle <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/PDF\/?uri=CELEX:32006R1924&amp;from=DE\">evropsk\u00e9ho na\u0159\u00edzen\u00ed o v\u00fd\u017eivov\u00fdch a zdravotn\u00edch tvrzen\u00edch o potravin\u00e1ch<\/a> sm\u00ed b\u00fdt v reklam\u011b nap\u0159\u00edklad tvrzen\u00ed \u201es n\u00edzk\u00fdm obsahem tuku\u201c nebo \u201elight\u201c pou\u017eita pouze u produkt\u016f, kter\u00e9 v p\u0159\u00edpad\u011b pevn\u00fdch potravin obsahuj\u00ed m\u00e9n\u011b ne\u017e 3 g tuku\/100 g nebo m\u00e9n\u011b ne\u017e 1,5 g tuku\/100 ml v p\u0159\u00edpad\u011b tekut\u00fdch potravin. Tvrzen\u00ed \u201es n\u00edzk\u00fdm obsahem cukru\u201c je p\u0159\u00edpustn\u00e9 pouze tehdy, pokud produkt v p\u0159\u00edpad\u011b pevn\u00fdch potravin neobsahuje v\u00edce ne\u017e 5 g cukru na 100 g nebo v p\u0159\u00edpad\u011b tekut\u00fdch potravin 2,5 g cukru na 100 ml. Na\u0159\u00edzen\u00ed uv\u00e1d\u00ed ve sv\u00e9 p\u0159\u00edloze \u0159adu dal\u0161\u00edch p\u0159\u00edklad\u016f.  <\/p>\n\n<p class=\"wp-block-paragraph\">Zdravotn\u00ed tvrzen\u00ed, jako nap\u0159\u00edklad \u201epodporuje st\u0159evn\u00ed fl\u00f3ru\u201c, jsou v z\u00e1sad\u011b zak\u00e1z\u00e1na a jsou p\u0159\u00edpustn\u00e1 pouze tehdy, pokud je spln\u011bna \u0159ada p\u0159\u00edsn\u00fdch podm\u00ednek, kter\u00e9 jsou op\u011bt upraveny v evropsk\u00e9m na\u0159\u00edzen\u00ed o v\u00fd\u017eivov\u00fdch a zdravotn\u00edch tvrzen\u00edch o potravin\u00e1ch.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159e\u010dt\u011bte si tak\u00e9: \u201eReklama a alkoholick\u00e9 n\u00e1poje\u201c<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Kdo chce d\u011blat reklamu na potraviny, mus\u00ed dodr\u017eovat p\u0159\u00edsn\u00fd pr\u00e1vn\u00ed r\u00e1mec. Podle evropsk\u00e9ho na\u0159\u00edzen\u00ed o v\u00fd\u017eivov\u00fdch a zdravotn\u00edch tvrzen\u00edch o potravin\u00e1ch sm\u00ed b\u00fdt v reklam\u011b nap\u0159\u00edklad tvrzen\u00ed \u201es n\u00edzk\u00fdm obsahem &#8230;","protected":false},"author":1,"featured_media":0,"parent":40295,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-39124","page","type-page","status-publish","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Kdo chce d\u011blat reklamu na potraviny, mus\u00ed dodr\u017eovat p\u0159\u00edsn\u00fd pr\u00e1vn\u00ed r\u00e1mec. Podle evropsk\u00e9ho na\u0159\u00edzen\u00ed o v\u00fd\u017eivov\u00fdch a zdravotn\u00edch tvrzen\u00edch o potravin\u00e1ch sm\u00ed b\u00fdt v reklam\u011b nap\u0159\u00edklad tvrzen\u00ed \u201es n\u00edzk\u00fdm obsahem ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39124"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39124\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}