{"id":39097,"date":"2019-12-19T14:20:08","date_gmt":"2019-12-19T13:20:08","guid":{"rendered":"https:\/\/harlander-partner.eu\/omezeni-a-zakazy-reklamy-na-zdravotnicke-prostredky\/"},"modified":"2025-11-24T20:02:33","modified_gmt":"2025-11-24T19:02:33","slug":"omezeni-a-zakazy-reklamy-na-zdravotnicke-prostredky","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/omezeni-a-zakazy-reklamy-na-zdravotnicke-prostredky\/","title":{"rendered":"Omezen\u00ed a z\u00e1kazy reklamy na zdravotnick\u00e9 prost\u0159edky"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mezi zdravotnick\u00e9 prost\u0159edky pat\u0159\u00ed nap\u0159\u00edklad t\u011bhotensk\u00e9 testy, monitory krevn\u00edho tlaku, n\u00e1plasti nebo prot\u00e9zy. I pro tyto produkty plat\u00ed \u2013 podobn\u011b jako u <a href=\"https:\/\/marketingrecht.eu\/werbebeschraenkungen-und-verbote-fuer-arzneimittel\/\">l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f<\/a> \u2013 zvl\u00e1\u0161tn\u00ed ustanoven\u00ed pro zadavatele reklamy.  <\/p>\n\n<p class=\"wp-block-paragraph\">Reklama, kter\u00e1 je zam\u011b\u0159ena p\u0159\u00edmo na spot\u0159ebitele, je nap\u0159\u00edklad u zdravotnick\u00fdch prost\u0159edk\u016f na p\u0159edpis zcela zak\u00e1z\u00e1na. Zdravotnick\u00e9 prost\u0159edky, kter\u00e9 nejsou na p\u0159edpis, lze v z\u00e1sad\u011b propagovat. Reklama v\u0161ak mus\u00ed obsahovat n\u00e1sleduj\u00edc\u00ed \u00fadaje:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>ozna\u010den\u00ed zdravotnick\u00e9ho prost\u0159edku,<\/li>\n\n\n\n<li>\u00fa\u010dely, pro kter\u00e9 je zdravotnick\u00fd prost\u0159edek ur\u010den,<\/li>\n\n\n\n<li>ve\u0161ker\u00e9 informace, kter\u00e9 jsou nezbytn\u00e9 pro smyslupln\u00e9 pou\u017eit\u00ed,<\/li>\n\n\n\n<li>jasn\u00e9 upozorn\u011bn\u00ed na p\u0159\u00edpadn\u00e9 ne\u017e\u00e1douc\u00ed \u00fa\u010dinky a<\/li>\n\n\n\n<li>upozorn\u011bn\u00ed, \u017ee je t\u0159eba pe\u010dliv\u011b dodr\u017eovat n\u00e1vod k pou\u017eit\u00ed, a <\/li>\n\n\n\n<li>upozorn\u011bn\u00ed, \u017ee je p\u0159\u00edpadn\u011b nutn\u00e9 konzultovat l\u00e9ka\u0159e.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pokud jsou zdravotnick\u00e9 prost\u0159edky nab\u00edzeny odborn\u00e9mu person\u00e1lu, jako jsou nap\u0159\u00edklad l\u00e9ka\u0159i, je zak\u00e1z\u00e1no spojovat n\u00e1kup zdravotnick\u00fdch prost\u0159edk\u016f s pr\u00e9miemi, finan\u010dn\u00edmi nebo materi\u00e1ln\u00edmi v\u00fdhodami.<\/p>\n","protected":false},"excerpt":{"rendered":"Mezi zdravotnick\u00e9 prost\u0159edky pat\u0159\u00ed nap\u0159\u00edklad t\u011bhotensk\u00e9 testy, monitory krevn\u00edho tlaku, n\u00e1plasti nebo prot\u00e9zy. I pro tyto produkty plat\u00ed \u2013 podobn\u011b jako u l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f \u2013 zvl\u00e1\u0161tn\u00ed ustanoven\u00ed pro zadavatele reklamy. &#8230;","protected":false},"author":1,"featured_media":0,"parent":40295,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-39097","page","type-page","status-publish","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Mezi zdravotnick\u00e9 prost\u0159edky pat\u0159\u00ed nap\u0159\u00edklad t\u011bhotensk\u00e9 testy, monitory krevn\u00edho tlaku, n\u00e1plasti nebo prot\u00e9zy. I pro tyto produkty plat\u00ed \u2013 podobn\u011b jako u l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f \u2013 zvl\u00e1\u0161tn\u00ed ustanoven\u00ed pro zadavatele reklamy. ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39097"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39097\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}