{"id":39086,"date":"2019-12-18T14:06:15","date_gmt":"2019-12-18T13:06:15","guid":{"rendered":"https:\/\/harlander-partner.eu\/omezeni-a-zakazy-reklamy-na-lecive-pripravky\/"},"modified":"2026-01-21T15:51:52","modified_gmt":"2026-01-21T14:51:52","slug":"omezeni-a-zakazy-reklamy-na-lecive-pripravky","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/omezeni-a-zakazy-reklamy-na-lecive-pripravky\/","title":{"rendered":"Omezen\u00ed a z\u00e1kazy reklamy na l\u00e9\u010div\u00e9 p\u0159\u00edpravky"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zejm\u00e9na pro l\u00e9\u010div\u00e9 p\u0159\u00edpravky v\u00e1zan\u00e9 na l\u00e9ka\u0159sk\u00fd p\u0159edpis plat\u00ed v Rakousku absolutn\u00ed z\u00e1kaz reklamy. Pouze pro velmi m\u00e1lo l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f je reklama povolena. Reklama je p\u0159\u00edpustn\u00e1 pro:   <\/p>\n\n<ul class=\"wp-block-list\"><li>L\u00e9\u010div\u00e9 p\u0159\u00edpravky, kter\u00e9 se neobjevuj\u00ed v tzv. sazebn\u00edku \u00fahrad rakousk\u00fdch nositel\u016f soci\u00e1ln\u00edho poji\u0161t\u011bn\u00ed, jsou schv\u00e1leny Spolkov\u00fdm \u00fa\u0159adem pro bezpe\u010dnost ve zdravotnictv\u00ed a nejsou v\u00e1z\u00e1ny na l\u00e9ka\u0159sk\u00fd p\u0159edpis.<\/li><li>Registrovan\u00e9 tradi\u010dn\u00ed rostlinn\u00e9 l\u00e9\u010div\u00e9 p\u0159\u00edpravky. Rakousk\u00fd z\u00e1kon o l\u00e9\u010divech rozum\u00ed l\u00e9\u010div\u00fdmi p\u0159\u00edpravky ty l\u00e9\u010div\u00e9 p\u0159\u00edpravky, kter\u00e9 jsou v\u017edy ve stejn\u00e9m slo\u017een\u00ed a pod stejn\u00fdm ozna\u010den\u00edm v ur\u010dit\u00e9 form\u011b uv\u00e1d\u011bny na trh. <\/li><li>Registrovan\u00e9 homeopatick\u00e9 l\u00e9\u010div\u00e9 p\u0159\u00edpravky.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Reklama mus\u00ed l\u00e9\u010div\u00e9 p\u0159\u00edpravky a jejich vlastnosti zobrazovat objektivn\u011b a bez nads\u00e1zky. V reklam\u011b nesm\u00ed b\u00fdt nap\u0159\u00edklad slibov\u00e1n \u00fa\u010dinek, kter\u00fd p\u0159esahuje skute\u010dn\u00fd, resp. v\u011bdecky prok\u00e1zan\u00fd \u00fa\u010dinek. <\/p>\n\n<h2 class=\"wp-block-heading\">Reklama pro laiky a odborn\u00edky<\/h2>\n\n<p class=\"wp-block-paragraph\">Pokud jde o reklamu na l\u00e9\u010div\u00e9 p\u0159\u00edpravky, rozli\u0161uje se mezi reklamou pro laiky a odbornou reklamou. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Reklama pro laiky<\/strong> je zam\u011b\u0159ena na spot\u0159ebitele. Zde mus\u00ed b\u00fdt zejm\u00e9na jasn\u011b rozpoznateln\u00fd reklamn\u00ed charakter. Krom\u011b toho nesm\u00ed reklama obsahovat prvky, kter\u00e9 by nap\u0159\u00edklad vy\u0161et\u0159en\u00ed l\u00e9ka\u0159em ukazovaly jako zbyte\u010dn\u00e9.   <\/p>\n\n<p class=\"wp-block-paragraph\">Na rozd\u00edl od reklamy pro laiky je <strong>odborn\u00e1 reklama<\/strong> zam\u011b\u0159ena na odborn\u00fd person\u00e1l, jako jsou nap\u0159\u00edklad l\u00e9ka\u0159i. I zde existuj\u00ed speci\u00e1ln\u00ed po\u017eadavky. Odborn\u00e1 reklama mus\u00ed nap\u0159\u00edklad obsahovat podstatn\u00e9 informace o l\u00e9\u010div\u00e9m p\u0159\u00edpravku.  <\/p>\n\n<p class=\"wp-block-paragraph\">Reklama na l\u00e9\u010div\u00e9 p\u0159\u00edpravky v rozhlase je mimochodem z\u00e1sadn\u011b zak\u00e1z\u00e1na. Pro v\u00edce informac\u00ed si p\u0159e\u010dt\u011bte tak\u00e9 <a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/rozhlasova-reklama\/\">\u201eRozhlasov\u00e1 reklama\u201c<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159e\u010dt\u011bte si tak\u00e9: <a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/omezeni-a-zakazy-reklamy-na-zdravotnicke-prostredky\/\">\u201eOmezen\u00ed a z\u00e1kazy reklamy na zdravotnick\u00e9 prost\u0159edky\u201c<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Zejm\u00e9na pro l\u00e9\u010div\u00e9 p\u0159\u00edpravky v\u00e1zan\u00e9 na l\u00e9ka\u0159sk\u00fd p\u0159edpis plat\u00ed v Rakousku absolutn\u00ed z\u00e1kaz reklamy. Pouze pro velmi m\u00e1lo l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f je reklama povolena. Reklama je p\u0159\u00edpustn\u00e1 pro: L\u00e9\u010div\u00e9 p\u0159\u00edpravky, kter\u00e9 &#8230;","protected":false},"author":1,"featured_media":0,"parent":40295,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-39086","page","type-page","status-publish","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Zejm\u00e9na pro l\u00e9\u010div\u00e9 p\u0159\u00edpravky v\u00e1zan\u00e9 na l\u00e9ka\u0159sk\u00fd p\u0159edpis plat\u00ed v Rakousku absolutn\u00ed z\u00e1kaz reklamy. Pouze pro velmi m\u00e1lo l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f je reklama povolena. Reklama je p\u0159\u00edpustn\u00e1 pro: L\u00e9\u010div\u00e9 p\u0159\u00edpravky, kter\u00e9 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39086"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39086\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}