{"id":39037,"date":"2019-12-10T15:05:46","date_gmt":"2019-12-10T14:05:46","guid":{"rendered":"https:\/\/harlander-partner.eu\/reklama-a-politici\/"},"modified":"2025-11-24T20:02:33","modified_gmt":"2025-11-24T19:02:33","slug":"reklama-a-politici","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-a-politici\/","title":{"rendered":"Reklama a politici"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reklama na politiky a strany sm\u00ed b\u00fdt umis\u0165ov\u00e1na pouze v z\u00e1konem stanoven\u00e9m r\u00e1mci. Tento z\u00e1konn\u00fd r\u00e1mec stanovuje z\u00e1kon o transparentnosti m\u00e9di\u00ed. Nap\u0159\u00edklad inzer\u00e1ty ve\u0159ejnopr\u00e1vn\u00edch subjekt\u016f mus\u00ed b\u00fdt \u010dist\u011b informativn\u00ed a nesm\u00ed p\u0159ekro\u010dit nezbytn\u011b nutn\u00fd rozsah.  <\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon o transparentnosti m\u00e9di\u00ed ukl\u00e1d\u00e1 zejm\u00e9na st\u00e1tn\u00edm org\u00e1n\u016fm povinnost pravdiv\u011b zve\u0159ej\u0148ovat reklamn\u00ed sd\u011blen\u00ed. P\u0159i poru\u0161en\u00ed povinnosti zve\u0159ejn\u011bn\u00ed nebo p\u0159i uveden\u00ed nepravdiv\u00fdch informac\u00ed hroz\u00ed pokuty a\u017e do v\u00fd\u0161e 20 000,00 eur.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kopfwerbeverbot-fur-politiker\">&#8222;Z\u00e1kaz osobn\u00ed reklamy&#8220; pro politiky<\/h2>\n\n<p class=\"wp-block-paragraph\">Takzvan\u00fd &#8222;z\u00e1kaz osobn\u00ed reklamy&#8220; pro politiky stanov\u00ed, \u017ee ve\u0159ejnopr\u00e1vn\u00ed subjekty nesm\u00ed provozovat \u017e\u00e1dnou imageovou reklamu. Ve\u0159ejnopr\u00e1vn\u00ed subjekty sm\u00ed reklamu vyu\u017e\u00edvat pouze pro v\u011bcn\u00e9 informace. Krom\u011b toho mus\u00ed b\u00fdt inzer\u00e1ty jednozna\u010dn\u011b ozna\u010deny jako takov\u00e9.  <\/p>\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho sm\u00ed publikace ve\u0159ejn\u00fdch org\u00e1n\u016f tematizovat pouze \u00fakoly, kter\u00e9 spadaj\u00ed do oblasti p\u016fsobnosti nositele pr\u00e1v. P\u0159\u00edpustn\u00e9 publikace jsou nap\u0159\u00edklad: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>z\u00e1konn\u00e1 ustanoven\u00ed,<\/li>\n\n\n\n<li>servisn\u00ed nab\u00eddky nositele pr\u00e1v a<\/li>\n\n\n\n<li>informace, kter\u00e9 jsou ve ve\u0159ejn\u00e9m z\u00e1jmu.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Vlastn\u00ed reklama pro \u010dleny vl\u00e1dy nebo z\u00e1stupce ve\u0159ejn\u00fdch instituc\u00ed prost\u0159ednictv\u00edm inzer\u00e1t\u016f je tedy zak\u00e1z\u00e1na.<\/p>\n","protected":false},"excerpt":{"rendered":"Reklama na politiky a strany sm\u00ed b\u00fdt umis\u0165ov\u00e1na pouze v z\u00e1konem stanoven\u00e9m r\u00e1mci. Tento z\u00e1konn\u00fd r\u00e1mec stanovuje z\u00e1kon o transparentnosti m\u00e9di\u00ed. Nap\u0159\u00edklad inzer\u00e1ty ve\u0159ejnopr\u00e1vn\u00edch subjekt\u016f mus\u00ed b\u00fdt \u010dist\u011b informativn\u00ed a &#8230;","protected":false},"author":1,"featured_media":0,"parent":40295,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-39037","page","type-page","status-publish","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Reklama na politiky a strany sm\u00ed b\u00fdt umis\u0165ov\u00e1na pouze v z\u00e1konem stanoven\u00e9m r\u00e1mci. Tento z\u00e1konn\u00fd r\u00e1mec stanovuje z\u00e1kon o transparentnosti m\u00e9di\u00ed. Nap\u0159\u00edklad inzer\u00e1ty ve\u0159ejnopr\u00e1vn\u00edch subjekt\u016f mus\u00ed b\u00fdt \u010dist\u011b informativn\u00ed a ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=39037"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/39037\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=39037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=39037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=39037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}