{"id":38573,"date":"2024-06-02T12:45:04","date_gmt":"2024-06-02T10:45:04","guid":{"rendered":"https:\/\/harlander-partner.eu\/znacky-drzene-v-zasobe\/"},"modified":"2026-01-21T15:51:50","modified_gmt":"2026-01-21T14:51:50","slug":"znacky-drzene-v-zasobe","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/znacky-drzene-v-zasobe\/","title":{"rendered":"Zna\u010dky dr\u017een\u00e9 v z\u00e1sob\u011b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zna\u010dky dr\u017een\u00e9 v z\u00e1sob\u011b jsou zna\u010dky, jejich\u017e pou\u017e\u00edv\u00e1n\u00ed je pl\u00e1nov\u00e1no a\u017e v budoucnu, pop\u0159. takov\u00e9, kter\u00e9 byly p\u0159ihl\u00e1\u0161eny pouze za \u00fa\u010delem &#8222;rezervace&#8220; pojmu, kter\u00fd by mohl b\u00fdt v budoucnu marketingov\u011b strategicky v\u00fdznamn\u00fd.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-schonfrist-und-gebrauchszwang\">Doba h\u00e1jen\u00ed a povinnost u\u017e\u00edv\u00e1n\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Pozor! Z\u00e1kladn\u00ed z\u00e1konn\u00e1 lh\u016fta ochrany pro zapsan\u00e9 ochrann\u00e9 zn\u00e1mky \u010din\u00ed 10 let a je libovoln\u011b prodlou\u017eiteln\u00e1. To v\u0161ak plat\u00ed pouze pro pou\u017e\u00edvan\u00e9 ochrann\u00e9 zn\u00e1mky.  <\/p>\n\n<p class=\"wp-block-paragraph\">Po registraci ochrann\u00e9 zn\u00e1mky je nutn\u00e9 ji b\u011bhem doby h\u00e1jen\u00ed p\u011bti let &#8222;v\u00e1\u017en\u011b pou\u017e\u00edvat jako ochrannou zn\u00e1mku&#8220;. Pokud ochrann\u00e1 zn\u00e1mka nen\u00ed do p\u011bti let &#8222;v\u00e1\u017en\u011b pou\u017e\u00edv\u00e1na jako ochrann\u00e1 zn\u00e1mka&#8220;, m\u016f\u017ee kdokoli po\u017eadovat v\u00fdmaz zna\u010dek dr\u017een\u00fdch v z\u00e1sob\u011b. <\/p>\n\n<p class=\"wp-block-paragraph\">Tato povinnost u\u017e\u00edv\u00e1n\u00ed m\u00e1 zabr\u00e1nit tomu, aby byly rejst\u0159\u00edky ochrann\u00fdch zn\u00e1mek &#8222;ucp\u00e1ny&#8220; nepou\u017e\u00edvan\u00fdmi ochrann\u00fdmi zn\u00e1mkami.<\/p>\n\n<p class=\"wp-block-paragraph\">Informace o r\u016fzn\u00fdch typech ochrann\u00fdch zn\u00e1mek naleznete v na\u0161em \u010dl\u00e1nku \u201e<a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/druhy-ochrannych-znamek\/\">Druhy ochrann\u00fdch zn\u00e1mek<\/a>\u201c.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-einstellung-der-nutzung\">Ukon\u010den\u00ed pou\u017e\u00edv\u00e1n\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Tot\u00e9\u017e plat\u00ed, pokud majitel ochrann\u00e9 zn\u00e1mky sice za\u010dne ochrannou zn\u00e1mku pou\u017e\u00edvat, ale pozd\u011bji ji op\u011bt p\u0159estane pou\u017e\u00edvat a od ukon\u010den\u00ed pou\u017e\u00edv\u00e1n\u00ed uplynulo v\u00edce ne\u017e p\u011bt let.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-teilweise-nutzung\">\u010c\u00e1ste\u010dn\u00e9 pou\u017e\u00edv\u00e1n\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">B\u011bhem p\u011btilet\u00e9 lh\u016fty po\u017e\u00edvaj\u00ed ochrann\u00e9 zn\u00e1mky plnou ochranu ochrann\u00e9 zn\u00e1mky bez ohledu na jejich pou\u017eit\u00ed. I v p\u0159\u00edpad\u011b \u010d\u00e1ste\u010dn\u00e9ho pou\u017e\u00edv\u00e1n\u00ed se rozsah ochrany b\u011bhem p\u011btilet\u00e9 lh\u016fty nesni\u017euje na skute\u010dn\u00fd men\u0161\u00ed zp\u016fsob pou\u017e\u00edv\u00e1n\u00ed. K \u010d\u00e1ste\u010dn\u00e9mu pou\u017e\u00edv\u00e1n\u00ed doch\u00e1z\u00ed nap\u0159\u00edklad tehdy, kdy\u017e byla ochrann\u00e1 zn\u00e1mka registrov\u00e1na pro cel\u00e9 nicejsk\u00e9 t\u0159\u00eddy, a\u010dkoli pro pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky plat\u00ed pouze n\u011bkter\u00e9 podkategorie.   <\/p>\n\n<p class=\"wp-block-paragraph\">Pokud nelze prok\u00e1zat v\u00e1\u017en\u00e9 pou\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky v jedn\u00e9 t\u0159\u00edd\u011b, m\u016f\u017ee b\u00fdt ochrann\u00e1 zn\u00e1mka vymaz\u00e1na i pro jednotliv\u00e9 t\u0159\u00eddy.<\/p>\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad \u017e\u00e1dosti o v\u00fdmaz rakousk\u00e9 slovn\u00ed a obrazov\u00e9 ochrann\u00e9 zn\u00e1mky, kter\u00e1 byla zaps\u00e1na pro nicejsk\u00e9 t\u0159\u00eddy 25, 28, 29 a 32, bylo vyhov\u011bno pro nicejsk\u00e9 t\u0159\u00eddy 28, 29 a nakonec i 32. D\u016fvodem bylo, \u017ee majitelka ochrann\u00e9 zn\u00e1mky mohla prok\u00e1zat v\u00e1\u017en\u00e9 pou\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky pouze pro t\u0159\u00eddu 25. <\/p>\n\n<p class=\"wp-block-paragraph\">V\u00edce informac\u00ed o nicejsk\u00fdch t\u0159\u00edd\u00e1ch naleznete v \u010dl\u00e1nku \u201e<a href=\"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/niceska-klasifikace\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicejsk\u00e9 t\u0159\u00eddy<\/a>\u201c.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-ernsthafte-kennzeichenmassige-benutzung\">\u201eV\u00e1\u017en\u00e9 pou\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky\u201c<\/h2>\n\n<p class=\"wp-block-paragraph\">Existuje cel\u00e1 \u0159ada judikatury, kter\u00e1 se zab\u00fdv\u00e1 t\u00edm, co p\u0159esn\u011b se rozum\u00ed pod pojmem \u201ev\u00e1\u017en\u00e9 pou\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky\u201c a kdy se jedn\u00e1 o zna\u010dky dr\u017een\u00e9 v z\u00e1sob\u011b. Kdo nem\u00e1 chu\u0165 tuto judikaturu studovat, ten se nejl\u00e9pe porad\u00ed s odborn\u00edkem. <\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon o ochran\u011b ochrann\u00fdch zn\u00e1mek uv\u00e1d\u00ed n\u011bkolik p\u0159\u00edklad\u016f toho, co lze kvalifikovat jako \u201e<strong>pou\u017e\u00edv\u00e1n\u00ed<\/strong>\u201c. Nap\u0159\u00edklad: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>um\u00edst\u011bn\u00ed ozna\u010den\u00ed na zbo\u017e\u00ed, na jeho obal nebo na p\u0159edm\u011bty, na kter\u00fdch je slu\u017eba prov\u00e1d\u011bna nebo m\u00e1 b\u00fdt prov\u00e1d\u011bna; <\/li>\n\n\n\n<li>nab\u00edzen\u00ed zbo\u017e\u00ed pod ozna\u010den\u00edm, uv\u00e1d\u011bn\u00ed do ob\u011bhu nebo dr\u017een\u00ed k uveden\u00fdm \u00fa\u010del\u016fm nebo nab\u00edzen\u00ed nebo poskytov\u00e1n\u00ed slu\u017eeb pod ozna\u010den\u00edm; <\/li>\n\n\n\n<li> dovoz nebo v\u00fdvoz zbo\u017e\u00ed pod ozna\u010den\u00edm;<\/li>\n\n\n\n<li> pou\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky jako obchodn\u00edho jm\u00e9na nebo ozna\u010den\u00ed podniku nebo jako sou\u010d\u00e1st takov\u00fdch;<\/li>\n\n\n\n<li> pou\u017e\u00edv\u00e1n\u00ed ozna\u010den\u00ed v obchodn\u00edch listin\u00e1ch, v ozn\u00e1men\u00edch nebo v reklam\u011b; <\/li>\n\n\n\n<li> pokud je ozna\u010den\u00ed pou\u017e\u00edv\u00e1no v srovn\u00e1vac\u00ed reklam\u011b zp\u016fsobem, kter\u00fd je v rozporu s ustanoven\u00edmi spolkov\u00e9ho z\u00e1kona proti nekal\u00e9 sout\u011b\u017ei.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Je zmatek je\u0161t\u011b nedostate\u010dn\u00fd?<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201eOzna\u010den\u00ed\u201c<\/strong> je pou\u017e\u00edv\u00e1n\u00ed tehdy, pokud je ochrann\u00e1 zn\u00e1mka pou\u017e\u00edv\u00e1na k rozli\u0161en\u00ed zbo\u017e\u00ed a slu\u017eeb majitele ochrann\u00e9 zn\u00e1mky od zbo\u017e\u00ed a slu\u017eeb jin\u00fdch podnik\u016f. <br\/>Zat\u00edm dobr\u00e9. Ale kdy je pou\u017e\u00edv\u00e1n\u00ed tak\u00e9 \u201ev\u00e1\u017en\u00e9\u201c? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201eV\u00e1\u017en\u00e9\u201c<\/strong> je pou\u017e\u00edv\u00e1n\u00ed tehdy, pokud jeho rozsah p\u0159esahuje pouh\u00e9 zd\u00e1nliv\u00e9 pou\u017e\u00edv\u00e1n\u00ed slou\u017e\u00edc\u00ed k zachov\u00e1n\u00ed pr\u00e1v. P\u0159i\u010dem\u017e je nutn\u00e9 p\u0159ezkoumat v\u0161echny okolnosti, kter\u00e9 mohou prok\u00e1zat, \u017ee je ochrann\u00e1 zn\u00e1mka skute\u010dn\u011b obchodn\u011b pou\u017e\u00edv\u00e1na. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-umfang-und-haufigkeit-der-benutzung-fur-vorratsmarken-ausschlaggebend\">Rozsah a \u010detnost pou\u017e\u00edv\u00e1n\u00ed pro zna\u010dky dr\u017een\u00e9 v z\u00e1sob\u011b rozhoduj\u00edc\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Aby bylo mo\u017en\u00e9 posoudit, zda je zapsan\u00e1 ochrann\u00e1 zn\u00e1mka v\u00e1\u017en\u011b pou\u017e\u00edv\u00e1na jako ochrann\u00e1 zn\u00e1mka, a nejedn\u00e1 se tedy o zna\u010dku dr\u017eenou v z\u00e1sob\u011b, z\u00e1le\u017e\u00ed na rozsahu a \u010detnosti pou\u017e\u00edv\u00e1n\u00ed. Podle judikatury nen\u00ed ochrann\u00e1 zn\u00e1mka, kter\u00e1 je pou\u017e\u00edv\u00e1na pouze za \u00fa\u010delem zachov\u00e1n\u00ed pr\u00e1v, v\u00e1\u017en\u011b pou\u017e\u00edv\u00e1na. Pou\u017e\u00edv\u00e1n\u00ed mus\u00ed \u2013 v souladu s hlavn\u00ed funkc\u00ed ochrann\u00e9 zn\u00e1mky \u2013 zaru\u010dit spot\u0159ebiteli nebo odb\u011brateli identitu p\u016fvodu zbo\u017e\u00ed nebo slu\u017eby. Stejn\u011b tak mu mus\u00ed umo\u017enit rozli\u0161it toto zbo\u017e\u00ed nebo slu\u017ebu od jin\u00e9ho zbo\u017e\u00ed nebo slu\u017eeb bez rizika z\u00e1m\u011bny. Nesta\u010d\u00ed, aby byla ochrann\u00e1 zn\u00e1mka pou\u017e\u00edv\u00e1na pouze ve vlastn\u00edm podniku. Pou\u017e\u00edv\u00e1n\u00ed mus\u00ed prob\u00edhat sp\u00ed\u0161e na trhu. M\u011b\u0159\u00edtkem pro posouzen\u00ed je pr\u016fm\u011brn\u011b informovan\u00fd, pozorn\u00fd a ch\u00e1pav\u00fd pr\u016fm\u011brn\u00fd spot\u0159ebitel.      <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kein-mindestmass-an-benutzung-fur-vorratsmarken\">\u017d\u00e1dn\u00e1 minim\u00e1ln\u00ed m\u00edra pou\u017e\u00edv\u00e1n\u00ed pro zna\u010dky dr\u017een\u00e9 v z\u00e1sob\u011b<\/h2>\n\n<p class=\"wp-block-paragraph\">Neexistuje \u017e\u00e1dn\u00e1 minim\u00e1ln\u00ed m\u00edra pou\u017e\u00edv\u00e1n\u00ed, aby bylo mo\u017en\u00e9 rozli\u0161it mezi zna\u010dkami dr\u017een\u00fdmi v z\u00e1sob\u011b a zna\u010dkami pou\u017e\u00edvan\u00fdmi jako ochrann\u00e1 zn\u00e1mka. I nepatrn\u00e9, ale ekonomicky skute\u010dn\u011b od\u016fvodn\u011bn\u00e9 pou\u017e\u00edv\u00e1n\u00ed m\u016f\u017ee sta\u010dit k prok\u00e1z\u00e1n\u00ed v\u00e1\u017enosti. Stejn\u011b tak n\u00edzk\u00e9 obraty per se nehovo\u0159\u00ed proti v\u00e1\u017en\u00e9mu pou\u017e\u00edv\u00e1n\u00ed. Od jak\u00e9 kvantitativn\u00ed hranice je pou\u017e\u00edv\u00e1n\u00ed pova\u017eov\u00e1no za v\u00e1\u017en\u00e9, je v\u017edy ot\u00e1zkou individu\u00e1ln\u00edho p\u0159\u00edpadu, a proto jej nelze a priori abstraktn\u011b ur\u010dit.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-vorbereitungshandlungen-sind-keine-ernsthafte-benutzung\">P\u0159\u00edpravn\u00e9 \u00fakony nejsou v\u00e1\u017en\u00e9 pou\u017e\u00edv\u00e1n\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">I relativn\u011b kr\u00e1tkodob\u00e9 pou\u017e\u00edv\u00e1n\u00ed ozna\u010den\u00ed b\u011bhem rozhodn\u00e9 p\u011btilet\u00e9 lh\u016fty m\u016f\u017ee b\u00fdt dosta\u010duj\u00edc\u00ed. P\u0159edpokladem je, \u017ee existovala v\u00e1\u017en\u00e1 v\u016fle k pou\u017e\u00edv\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed ozna\u010den\u00ed nen\u00ed pouze zd\u00e1nliv\u00e9. Pouh\u00e9 p\u0159\u00edpravn\u00e9 \u00fakony k pou\u017e\u00edv\u00e1n\u00ed nelze je\u0161t\u011b kvalifikovat jako v\u00e1\u017en\u00e9 pou\u017e\u00edv\u00e1n\u00ed. K nim pat\u0159\u00ed nap\u0159\u00edklad:   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>objedn\u00e1n\u00ed etiket<\/li>\n\n\n\n<li>marketingov\u00e9 \u00favahy<\/li>\n\n\n\n<li>nebo pouh\u00e1 zku\u0161ebn\u00ed dod\u00e1vka zbo\u017e\u00ed ozna\u010den\u00e9ho ochrannou zn\u00e1mkou<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">D\u016fkazn\u00ed b\u0159emeno pro pou\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky a pro existenci d\u016fvodu ospravedln\u011bn\u00ed nese majitel ochrann\u00e9 zn\u00e1mky.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-loschung-von-vorratsmarken\">V\u00fdmaz zna\u010dek dr\u017een\u00fdch v z\u00e1sob\u011b<\/h2>\n\n<p class=\"wp-block-paragraph\">Pokud byla zapsan\u00e1 ochrann\u00e1 zn\u00e1mka pou\u017e\u00edv\u00e1na pouze pro zbo\u017e\u00ed nebo slu\u017eby, kter\u00e9 nelze p\u0159i\u0159adit k \u017e\u00e1dn\u00e9mu z pojm\u016f seznamu zbo\u017e\u00ed\/slu\u017eeb, je ochrann\u00e1 zn\u00e1mka celkov\u011b nepou\u017e\u00edvan\u00e1 a zral\u00e1 na v\u00fdmaz. Pou\u017e\u00edv\u00e1n\u00ed pro zbo\u017e\u00ed nebo slu\u017ebu, kter\u00e9 jsou pouze <em>podobn\u00e9<\/em> zapsan\u00e9mu zbo\u017e\u00ed nebo slu\u017eb\u00e1m nebo spadaj\u00ed pod spole\u010dn\u00fd, nezapsan\u00fd nad\u0159azen\u00fd pojem, nezakl\u00e1d\u00e1 zachov\u00e1n\u00ed pr\u00e1v. P\u0159i specifikac\u00edch zbo\u017e\u00ed nebo slu\u017eby registrovan\u00e9 v seznamu zbo\u017e\u00ed nebo slu\u017eeb m\u016f\u017ee b\u00fdt pou\u017e\u00edv\u00e1n\u00ed pro jinou specifikaci zbo\u017e\u00ed nebo slu\u017eby zachov\u00e1vaj\u00edc\u00ed pr\u00e1va pouze tehdy, pokud oboj\u00ed zbo\u017e\u00ed nebo slu\u017eby spadaj\u00ed pod nad\u0159azen\u00fd pojem obsa\u017een\u00fd v seznamu zbo\u017e\u00ed nebo slu\u017eeb. Pokud se naopak jedn\u00e1 o r\u016fzn\u00e9 specifikace zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 nelze p\u0159i\u0159adit k \u017e\u00e1dn\u00e9mu nad\u0159azen\u00e9mu pojmu v seznamu, nejedn\u00e1 se o pou\u017e\u00edv\u00e1n\u00ed.    <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Zna\u010dky dr\u017een\u00e9 v z\u00e1sob\u011b jsou zna\u010dky, jejich\u017e pou\u017e\u00edv\u00e1n\u00ed je pl\u00e1nov\u00e1no a\u017e v budoucnu, pop\u0159. takov\u00e9, kter\u00e9 byly p\u0159ihl\u00e1\u0161eny pouze za \u00fa\u010delem &#8222;rezervace&#8220; pojmu, kter\u00fd by mohl b\u00fdt v budoucnu marketingov\u011b &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":114,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[534],"tags":[],"class_list":["post-38573","page","type-page","status-publish","hentry","category-ochranna-znamka"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Zna\u010dky dr\u017een\u00e9 v z\u00e1sob\u011b jsou zna\u010dky, jejich\u017e pou\u017e\u00edv\u00e1n\u00ed je pl\u00e1nov\u00e1no a\u017e v budoucnu, pop\u0159. takov\u00e9, kter\u00e9 byly p\u0159ihl\u00e1\u0161eny pouze za \u00fa\u010delem &#8222;rezervace&#8220; pojmu, kter\u00fd by mohl b\u00fdt v budoucnu marketingov\u011b ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/38573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=38573"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/38573\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=38573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=38573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=38573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}