{"id":38365,"date":"2021-07-23T12:29:51","date_gmt":"2021-07-23T10:29:51","guid":{"rendered":"https:\/\/harlander-partner.eu\/reklama-na-privesech-v-rakousku\/"},"modified":"2025-11-24T20:02:34","modified_gmt":"2025-11-24T19:02:34","slug":"reklama-na-privesech-v-rakousku","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-privesech-v-rakousku\/","title":{"rendered":"Reklama na p\u0159\u00edv\u011bsech v Rakousku"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Reklama na p\u0159\u00edv\u011bsech<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-privesech-v-rakousku\/#h-werbliche-gestaltung-des-anh-ngers\" level=\"2\">Reklamn\u00ed proveden\u00ed p\u0159\u00edv\u011bsu<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-privesech-v-rakousku\/#h-transport-von-werbeinstallationen\" level=\"2\">P\u0159eprava reklamn\u00edch instalac\u00ed<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-privesech-v-rakousku\/#h-parken-von-werbeanh-ngern\" level=\"2\">Parkov\u00e1n\u00ed reklamn\u00edch p\u0159\u00edv\u011bs\u016f<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-privesech-v-rakousku\/#h-generelle-parkverbote-f-r-werbeanh-nger\" level=\"2\">Obecn\u00e9 z\u00e1kazy parkov\u00e1n\u00ed pro reklamn\u00ed p\u0159\u00edv\u011bsy<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-privesech-v-rakousku\/#h-bewilligungspflicht-f-r-das-parken-von-werbeanh-ngern\" level=\"2\">Povinnost povolen\u00ed pro parkov\u00e1n\u00ed reklamn\u00edch p\u0159\u00edv\u011bs\u016f<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/reklama-na-privesech-v-rakousku\/#h-verst-e\" level=\"2\">Poru\u0161en\u00ed<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbliche-gestaltung-des-anh-ngers\">Reklamn\u00ed proveden\u00ed p\u0159\u00edv\u011bsu<\/h2>\n\n<p class=\"wp-block-paragraph\">Reklamn\u00ed proveden\u00ed p\u0159\u00edv\u011bsu je v z\u00e1sad\u011b bezprobl\u00e9mov\u00e9, pokud k n\u011bmu doch\u00e1z\u00ed nap\u0159. polepen\u00edm.<\/p>\n\n<p class=\"wp-block-paragraph\">Zm\u011bny na p\u0159\u00edv\u011bsu, kter\u00e9 mohou ovlivnit bezpe\u010dnost provozu a provozn\u00ed bezpe\u010dnost nebo ekologickou kompatibilitu vozidla, je v\u0161ak majitel schv\u00e1len\u00ed p\u0159\u00edv\u011bsu povinen neprodlen\u011b ohl\u00e1sit hejtmanovi zem\u011b v jeho\u017e m\u00edstn\u00ed p\u016fsobnosti m\u00e1 vozidlo trval\u00e9 stanovi\u0161t\u011b, a to podle \u00a7 33 KFG (z\u00e1kon o motorov\u00fdch vozidlech).<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-transport-von-werbeinstallationen\">P\u0159eprava reklamn\u00edch instalac\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Stejn\u011b tak jsou \u010dasov\u011b omezen\u00e9 reklamn\u00ed instalace, nap\u0159. maskota, na p\u0159\u00edv\u011bsu bezprobl\u00e9mov\u00e9, pokud jsou dodr\u017eov\u00e1ny obecn\u00e9 dopravn\u00ed p\u0159edpisy pro p\u0159epravu n\u00e1kladu. Dlouhodob\u011bj\u0161\u00ed instalace je v\u0161ak nutn\u00e9 op\u011bt kvalifikovat jako zm\u011bny na p\u0159\u00edv\u011bsu podl\u00e9haj\u00edc\u00ed schv\u00e1len\u00ed. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-parken-von-werbeanh-ngern\">Parkov\u00e1n\u00ed reklamn\u00edch p\u0159\u00edv\u011bs\u016f<\/h2>\n\n<p class=\"wp-block-paragraph\">V Rakousku sm\u00ed b\u00fdt p\u0159\u00edv\u011bsy bez ta\u017en\u00e9ho vozidla odstaveny pouze na soukrom\u00e9m pozemku nebo na parkovi\u0161t\u00edch. Na vozovce \u2013 k n\u00ed\u017e pat\u0159\u00ed i vyzna\u010den\u00e9 parkovac\u00ed plochy na okraji vozovky \u2013 sm\u00ed b\u00fdt p\u0159\u00edv\u011bsy bez ta\u017en\u00e9ho vozidla podle \u00a7 23 odst. 7 StVO (z\u00e1kon o silni\u010dn\u00edm provozu) odstaveny pouze za \u00fa\u010delem nakl\u00e1d\u00e1n\u00ed a vykl\u00e1d\u00e1n\u00ed. <\/p>\n\n<p class=\"wp-block-paragraph\">Del\u0161\u00ed parkov\u00e1n\u00ed je p\u0159\u00edpustn\u00e9, pokud uveden\u00e1 vozidla a kontejnery nemohou b\u00fdt po nakl\u00e1dce ihned odstran\u011bny, odstran\u011bn\u00ed by p\u0159edstavovalo nep\u0159im\u011b\u0159en\u00e9 hospod\u00e1\u0159sk\u00e9 zt\u00ed\u017een\u00ed nebo existuj\u00ed jin\u00e9 d\u016fle\u017eit\u00e9 d\u016fvody pro ponech\u00e1n\u00ed na m\u00edst\u011b.<\/p>\n\n<p class=\"wp-block-paragraph\">Parkov\u00e1n\u00ed reklamn\u00edho p\u0159\u00edv\u011bsu bez ta\u017en\u00e9ho vozidla nespad\u00e1 pod v\u00fdjimky, a je proto nep\u0159\u00edpustn\u00e9. I b\u011b\u017en\u00e9 parkov\u00e1n\u00ed reklamn\u00edho p\u0159\u00edv\u011bsu je proto v Rakousku mo\u017en\u00e9 pouze v kombinaci s ta\u017en\u00fdm vozidlem, co\u017e n\u00e1klady p\u0159ece jen v\u00fdrazn\u011b zvy\u0161uje. <\/p>\n\n<p class=\"wp-block-paragraph\">Pokud v\u0161ak reklamn\u00ed p\u0159\u00edv\u011bs nen\u00ed pouze zaparkov\u00e1n, proto\u017ee se zrovna nepohybuje, ale je c\u00edlen\u011b odstaven jako reklamn\u00ed plocha, pak je t\u0159eba dodr\u017eovat dal\u0161\u00ed p\u0159edpisy:<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-generelle-parkverbote-f-r-werbeanh-nger\">Obecn\u00e9 z\u00e1kazy parkov\u00e1n\u00ed pro reklamn\u00ed p\u0159\u00edv\u011bsy<\/h2>\n\n<p class=\"wp-block-paragraph\">Silni\u010dn\u00ed spr\u00e1vn\u00ed \u00fa\u0159ady mohou podle \u00a7 24 odst. 7 StVO obecn\u011b zak\u00e1zat parkov\u00e1n\u00ed vozidel, kter\u00e1 slou\u017e\u00ed p\u0159ev\u00e1\u017en\u011b k reklam\u011b, na ur\u010dit\u00fdch silnic\u00edch, parkovac\u00edch ploch\u00e1ch nebo \u010d\u00e1stech obce, a to bu\u010f trvale, na ur\u010ditou dobu, nebo po ur\u010ditou dobu. <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edv\u011bs pak slou\u017e\u00ed p\u0159ev\u00e1\u017en\u011b k reklam\u011b, pokud de facto ji\u017e nen\u00ed vyu\u017e\u00edv\u00e1n k p\u016fvodn\u00edmu \u00fa\u010delu, ale prim\u00e1rn\u011b jako reklamn\u00ed plocha.<\/p>\n\n<p class=\"wp-block-paragraph\">Zda takov\u00e9 na\u0159\u00edzen\u00ed existuje, lze nejsnadn\u011bji zjistit u p\u0159\u00edslu\u0161n\u00fdch silni\u010dn\u00edch spr\u00e1vn\u00edch \u00fa\u0159ad\u016f na m\u00edst\u011b. Jsou to okresn\u00ed hejtmanstv\u00ed, obce a zemsk\u00e9 policejn\u00ed \u0159editelstv\u00ed. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bewilligungspflicht-f-r-das-parken-von-werbeanh-ngern\">Povinnost povolen\u00ed pro parkov\u00e1n\u00ed reklamn\u00edch p\u0159\u00edv\u011bs\u016f<\/h2>\n\n<p class=\"wp-block-paragraph\">Podle \u00a7 82 odst. 1 StVO je pro u\u017e\u00edv\u00e1n\u00ed silnic k jin\u00fdm \u00fa\u010del\u016fm ne\u017e k \u00fa\u010del\u016fm silni\u010dn\u00edho provozu, nap\u0159. ke komer\u010dn\u00edm \u010dinnostem a k reklam\u011b, nutn\u00e9 povolen\u00ed od p\u0159\u00edslu\u0161n\u00e9ho silni\u010dn\u00edho spr\u00e1vn\u00edho \u00fa\u0159adu. <\/p>\n\n<p class=\"wp-block-paragraph\">Kdo tedy nap\u0159. c\u00edlen\u011b parkuje reklamn\u00ed p\u0159\u00edv\u011bs (v\u010detn\u011b ta\u017en\u00e9ho vozidla) u siln\u011b frekventovan\u00e9 silnice, aby tam um\u00edstil svou reklamu, mus\u00ed si obstarat povolen\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verst-e\">Poru\u0161en\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Poru\u0161en\u00ed t\u011bchto p\u0159edpis\u016f jsou spr\u00e1vn\u00ed delikty, kter\u00e9 maj\u00ed \u00fa\u0159ady trestat.<\/p>\n\n<p class=\"wp-block-paragraph\">Neleg\u00e1ln\u00ed parkov\u00e1n\u00ed reklamn\u00edch p\u0159\u00edv\u011bs\u016f nav\u00edc p\u0159edstavuje poru\u0161en\u00ed z\u00e1kona o hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ei. Proti tomu mohou konkurenti a sdru\u017een\u00ed postupovat napomenut\u00edm a \u017ealobou na ochranu hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee. <\/p>\n","protected":false},"excerpt":{"rendered":"Reklamn\u00ed proveden\u00ed p\u0159\u00edv\u011bsu Reklamn\u00ed proveden\u00ed p\u0159\u00edv\u011bsu je v z\u00e1sad\u011b bezprobl\u00e9mov\u00e9, pokud k n\u011bmu doch\u00e1z\u00ed nap\u0159. polepen\u00edm. Zm\u011bny na p\u0159\u00edv\u011bsu, kter\u00e9 mohou ovlivnit bezpe\u010dnost provozu a provozn\u00ed bezpe\u010dnost nebo ekologickou kompatibilitu &#8230;","protected":false},"author":1,"featured_media":0,"parent":40295,"menu_order":34,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-38365","page","type-page","status-publish","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Reklamn\u00ed proveden\u00ed p\u0159\u00edv\u011bsu Reklamn\u00ed proveden\u00ed p\u0159\u00edv\u011bsu je v z\u00e1sad\u011b bezprobl\u00e9mov\u00e9, pokud k n\u011bmu doch\u00e1z\u00ed nap\u0159. polepen\u00edm. Zm\u011bny na p\u0159\u00edv\u011bsu, kter\u00e9 mohou ovlivnit bezpe\u010dnost provozu a provozn\u00ed bezpe\u010dnost nebo ekologickou kompatibilitu ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/38365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=38365"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/38365\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=38365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=38365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=38365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}