{"id":37930,"date":"2023-02-07T08:52:26","date_gmt":"2023-02-07T07:52:26","guid":{"rendered":"https:\/\/harlander-partner.eu\/zemepisna-oznaceni\/"},"modified":"2025-11-24T20:01:19","modified_gmt":"2025-11-24T19:01:19","slug":"zemepisna-oznaceni","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/ochranna-znamka\/zemepisna-oznaceni\/","title":{"rendered":"Zem\u011bpisn\u00e1 ozna\u010den\u00ed"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Zem\u011bpisn\u00e1 ozna\u010den\u00ed<\/h2><ul><li><a href=\"#h-geografische-angaben\" data-level=\"2\">Zem\u011bpisn\u00e1 ozna\u010den\u00ed<\/a><\/li><li><a href=\"#h-was-wird-geschutzt\" data-level=\"2\">Co je chr\u00e1n\u011bno?<\/a><\/li><li><a href=\"#h-vorsicht-bei-gattungsbezeichnungen-kein-schutz\" data-level=\"2\">Pozor na generick\u00e9 n\u00e1zvy \u2013 \u017e\u00e1dn\u00e1 ochrana!<\/a><\/li><li><a href=\"#h-wie-wird-geschutzt\" data-level=\"2\">Jak je chr\u00e1n\u011bno?<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-geografische-angaben\">Zem\u011bpisn\u00e1 ozna\u010den\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Zbo\u017e\u00ed je \u010dasto ozna\u010dov\u00e1no ozna\u010den\u00edm p\u016fvodu, aby se upozornilo na ur\u010ditou pov\u011bst nebo kvalitu, p\u0159\u00edpadn\u011b aby se u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f vyvolala jin\u00e1 v\u00fdhodn\u00e1 asociace.<\/p>\n\n<p class=\"wp-block-paragraph\">Za ur\u010dit\u00fdch okolnost\u00ed mohou takov\u00e1 ozna\u010den\u00ed p\u016fvodu po\u017e\u00edvat ochrany podle pr\u00e1va proti nekal\u00e9 sout\u011b\u017ei.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-wird-geschutzt\">Co je chr\u00e1n\u011bno?<\/h2>\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci Dohody TRIPS (<em>Trade-Related Aspects of Intellectual Property Rights<\/em>), kter\u00e1 upravuje minim\u00e1ln\u00ed standardy v oblasti pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed a je z\u00e1vazn\u00e1 pro v\u0161echny \u010dleny WTO (<em>World Trade Organisation<\/em>), jsou zem\u011bpisn\u00e1 ozna\u010den\u00ed p\u016fvodu definov\u00e1na takto:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201e<\/strong>\u00dadaje, kter\u00e9 ozna\u010duj\u00ed zbo\u017e\u00ed jako poch\u00e1zej\u00edc\u00ed z \u00fazem\u00ed \u010dlensk\u00e9ho st\u00e1tu nebo z regionu nebo m\u00edsta na tomto \u00fazem\u00ed, pokud lze ur\u010ditou kvalitu, pov\u011bst nebo jinou vlastnost zbo\u017e\u00ed p\u0159i\u010d\u00edst v podstat\u011b jeho zem\u011bpisn\u00e9mu p\u016fvodu.\u201c<\/p>\n\n<p class=\"wp-block-paragraph\">Zda ozna\u010den\u00ed v tomto smyslu odkazuje na ur\u010dit\u00e9 m\u00edsto a jak je tato oblast omezena, se ur\u010duje podle p\u0159evl\u00e1daj\u00edc\u00edho n\u00e1zoru ve\u0159ejnosti.<\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1konem je tato oblast ochrany roz\u0161\u00ed\u0159ena tak\u00e9 na zem\u011bpisn\u00e9 \u00fadaje pro ozna\u010dov\u00e1n\u00ed p\u016fvodu slu\u017eeb.<\/p>\n\n<p class=\"wp-block-paragraph\">Chr\u00e1n\u011bny jsou nejen p\u0159\u00edm\u00e9, ale i nep\u0159\u00edm\u00e9 \u00fadaje o p\u016fvodu, prost\u0159ednictv\u00edm kter\u00fdch spojuje osloven\u00fd okruh osob zbo\u017e\u00ed s ur\u010dit\u00fdm m\u00edstem, a tedy i s ur\u010dit\u00fdmi vlastnostmi.<\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edklady: V\u00edde\u0148sk\u00fd d\u00f3m svat\u00e9ho \u0160t\u011bp\u00e1na nebo um\u00edst\u011bn\u00ed st\u00e1tn\u00edch barev na produktu<\/p>\n\n<p class=\"wp-block-paragraph\">\u00dadaje jako \u201eprav\u00fd\u201c nebo \u201eorigin\u00e1ln\u00ed\u201c maj\u00ed zvl\u00e1\u0161tn\u00ed v\u00fdznam:<\/p>\n\n<p class=\"wp-block-paragraph\">Jako \u201eorigin\u00e1ln\u00ed\u201c sm\u00ed b\u00fdt ozna\u010deno zbo\u017e\u00ed, pokud poch\u00e1z\u00ed od takto ozna\u010den\u00e9ho v\u00fdrobce samotn\u00e9ho nebo je ve zvl\u00e1\u0161tn\u00edm vztahu k nositeli jm\u00e9na. D\u00e1le sm\u00ed pouze prvn\u00ed v\u00fdrobce zbo\u017e\u00ed uv\u00e1d\u011bt toto zbo\u017e\u00ed do ob\u011bhu jako \u201eprav\u00e9\u201c. <\/p>\n\n<p class=\"wp-block-paragraph\">Zvl\u00e1\u0161tn\u00ed z\u00e1konn\u00e9 ochran\u011b po\u017e\u00edvaj\u00ed tak\u00e9 v\u00edna a lihoviny.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-vorsicht-bei-gattungsbezeichnungen-kein-schutz\">Pozor na generick\u00e9 n\u00e1zvy \u2013 \u017e\u00e1dn\u00e1 ochrana!<\/h2>\n\n<p class=\"wp-block-paragraph\">St\u00e1v\u00e1 se, \u017ee se p\u016fvodn\u00ed zem\u011bpisn\u00e1 ozna\u010den\u00ed p\u016fvodu m\u011bn\u00ed na pouh\u00e9 generick\u00e9 n\u00e1zvy, maj\u00ed nyn\u00ed pouze popisn\u00fd charakter, a proto ztr\u00e1cej\u00ed svou pot\u0159ebnost ochrany.<\/p>\n\n<p class=\"wp-block-paragraph\">Rozhoduj\u00edc\u00ed je zde op\u011bt n\u00e1zor ve\u0159ejnosti. Takov\u00e1 zm\u011bna a ztr\u00e1ta ochrany podle pr\u00e1va proti nekal\u00e9 sout\u011b\u017ei se p\u0159edpokl\u00e1d\u00e1, pokud jen zcela nepatrn\u00e1 \u010d\u00e1st z\u00fa\u010dastn\u011bn\u00fdch okruh\u016f osob vid\u00ed v doty\u010dn\u00e9m \u00fadaji odkaz na p\u016fvod zbo\u017e\u00ed. <\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edklady: V\u00edde\u0148sk\u00fd \u0159\u00edzek nebo italsk\u00fd sal\u00e1t<\/p>\n\n<p class=\"wp-block-paragraph\">U n\u011bkter\u00fdch ozna\u010den\u00ed se jedn\u00e1 tak\u00e9 pouze zd\u00e1nliv\u011b o zem\u011bpisn\u00e1 ozna\u010den\u00ed p\u016fvodu, ve skute\u010dnosti se ale od po\u010d\u00e1tku jedn\u00e1 pouze o pouh\u00e9 generick\u00e9 ozna\u010den\u00ed. Nap\u0159\u00edklad ozna\u010den\u00ed \u201eHamburger\u201c pro odpov\u00eddaj\u00edc\u00ed pokrm nen\u00ed specifick\u00e9 pro m\u011bsto Hamburk. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-wird-geschutzt\">Jak je chr\u00e1n\u011bno?<\/h2>\n\n<p class=\"wp-block-paragraph\">U ochrany zem\u011bpisn\u00fdch \u00fadaj\u016f podle pr\u00e1va proti nekal\u00e9 sout\u011b\u017ei hraje p\u0159irozen\u011b v\u00fdznamnou roli zejm\u00e9na z\u00e1kaz klam\u00e1n\u00ed, proto\u017ee produkt m\u016f\u017ee b\u00fdt pou\u017eit\u00edm \u00fadaje o p\u016fvodu zna\u010dn\u011b individualizov\u00e1n, a tud\u00ed\u017e zv\u00fdrazn\u011bn na trhu. Hlavn\u011b t\u00edm mohou b\u00fdt u osloven\u00e9ho okruhu adres\u00e1t\u016f vzbuzeny ur\u010dit\u00e9 p\u0159edstavy o kvalit\u011b a cen\u011b a pozitivn\u011b ovlivn\u011bn rozhodovac\u00ed proces potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. <\/p>\n\n<p class=\"wp-block-paragraph\">Pr\u00e1vn\u011b relevantn\u00ed je \u00fadaj o p\u016fvodu ji\u017e tehdy, pokud je zp\u016fsobil\u00fd ovlivnit rozhodnut\u00ed nepodstatn\u00e9 \u010d\u00e1sti osloven\u00e9ho okruhu odb\u011bratel\u016f, p\u0159\u00edpadn\u011b pr\u016fm\u011brn\u011b informovan\u00e9ho spot\u0159ebitele. Ji\u017e samotn\u00e1 hrozba klam\u00e1n\u00ed zde posta\u010duje. <\/p>\n\n<p class=\"wp-block-paragraph\">Krom\u011b z\u00e1kazu klam\u00e1n\u00ed mohou nab\u00fdt v\u00fdznamu tak\u00e9 z\u00e1kaz agresivn\u00edch obchodn\u00edch praktik a z\u00e1kaz zneva\u017eov\u00e1n\u00ed podniku.<\/p>\n\n<p class=\"wp-block-paragraph\">Jako zvl\u00e1\u0161tnost plat\u00ed pro zem\u011bpisn\u00e9 \u00fadaje p\u0159i klamav\u00fdch, agresivn\u00edch nebo zneva\u017euj\u00edc\u00edch z\u00e1saz\u00edch v\u00fdjimka, \u017ee ochrana existuje nez\u00e1visle na tom, zda odp\u016frce jednal za \u00fa\u010delem hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Zem\u011bpisn\u00e1 ozna\u010den\u00ed Zbo\u017e\u00ed je \u010dasto ozna\u010dov\u00e1no ozna\u010den\u00edm p\u016fvodu, aby se upozornilo na ur\u010ditou pov\u011bst nebo kvalitu, p\u0159\u00edpadn\u011b aby se u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f vyvolala jin\u00e1 v\u00fdhodn\u00e1 asociace. Za ur\u010dit\u00fdch okolnost\u00ed mohou &#8230;","protected":false},"author":1,"featured_media":0,"parent":40181,"menu_order":323,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-37930","page","type-page","status-publish","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Zem\u011bpisn\u00e1 ozna\u010den\u00ed Zbo\u017e\u00ed je \u010dasto ozna\u010dov\u00e1no ozna\u010den\u00edm p\u016fvodu, aby se upozornilo na ur\u010ditou pov\u011bst nebo kvalitu, p\u0159\u00edpadn\u011b aby se u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f vyvolala jin\u00e1 v\u00fdhodn\u00e1 asociace. Za ur\u010dit\u00fdch okolnost\u00ed mohou ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/37930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=37930"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/37930\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40181"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=37930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=37930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=37930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}