{"id":147905,"date":"2026-05-27T10:00:00","date_gmt":"2026-05-27T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/?page_id=147905"},"modified":"2026-06-12T09:04:01","modified_gmt":"2026-06-12T07:04:01","slug":"%c2%a7-33d-uwg-zakaz-geoblockingu","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/cs\/hospodarska-soutez\/%c2%a7-33d-uwg-zakaz-geoblockingu\/","title":{"rendered":"\u00a7 33d UWG \u2013 z\u00e1kaz geoblockingu"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 33d UWG \u2013 z\u00e1kaz geoblockingu<\/h2><ul><li><a href=\"#h-33d-uwg-verbot-von-geoblocking\" data-level=\"2\">\u00a7 33d UWG \u2013 z\u00e1kaz geoblockingu<\/a><\/li><li><a href=\"#h-geoblocking-im-eu-binnenmarkt\" data-level=\"2\">Geoblocking na vnit\u0159n\u00edm trhu EU<\/a><ul><li><a href=\"#h-geoblocking-verordnung-2018-302-der-eu-im-uberblick\" data-level=\"3\">P\u0159ehled na\u0159\u00edzen\u00ed EU o geoblockingu 2018\/302<\/a><\/li><li><a href=\"#h-33d-uwg-als-nationale-vorschrift\" data-level=\"3\">\u00a7 33d UWG jako vnitrost\u00e1tn\u00ed p\u0159edpis<\/a><\/li><\/ul><\/li><li><a href=\"#h-unzulassige-formen-von-geoblocking\" data-level=\"2\">Nep\u0159\u00edpustn\u00e9 formy geoblockingu<\/a><ul><li><a href=\"#h-sperrung-von-online-shops-und-webseiten\" data-level=\"3\">Blokov\u00e1n\u00ed e-shop\u016f a webov\u00fdch str\u00e1nek<\/a><\/li><li><a href=\"#h-automatische-weiterleitungen-ohne-zustimmung\" data-level=\"3\">Automatick\u00e1 p\u0159esm\u011brov\u00e1n\u00ed bez souhlasu<\/a><\/li><li><a href=\"#h-unterschiedliche-preise-und-vertragsbedingungen\" data-level=\"3\">Rozd\u00edln\u00e9 ceny a smluvn\u00ed podm\u00ednky<\/a><\/li><li><a href=\"#h-diskriminierung-bei-zahlungsmethoden\" data-level=\"3\">Diskriminace u platebn\u00edch metod<\/a><\/li><\/ul><\/li><li><a href=\"#h-zulassige-einschrankungen-und-ausnahmen\" data-level=\"2\">P\u0159\u00edpustn\u00e1 omezen\u00ed a v\u00fdjimky<\/a><ul><li><a href=\"#h-keine-pflicht-zur-lieferung-in-alle-eu-staaten\" data-level=\"3\">\u017d\u00e1dn\u00e1 povinnost dod\u00e1vat do v\u0161ech st\u00e1t\u016f EU<\/a><\/li><li><a href=\"#h-unterschiedliche-angebote-bei-sachlicher-rechtfertigung\" data-level=\"3\">Rozd\u00edln\u00e9 nab\u00eddky p\u0159i v\u011bcn\u00e9m od\u016fvodn\u011bn\u00ed<\/a><\/li><li><a href=\"#h-besonderheiten-bei-dienstleistungen-und-digitalen-inhalten\" data-level=\"3\">Specifika u slu\u017eeb a digit\u00e1ln\u00edho obsahu<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-geoblocking-regeln\" data-level=\"2\">Pr\u00e1vn\u00ed d\u016fsledky poru\u0161en\u00ed pravidel geoblockingu<\/a><ul><li><a href=\"#h-verwaltungsrechtliche-folgen-nach-33d-uwg\" data-level=\"3\">Spr\u00e1vn\u011bpr\u00e1vn\u00ed d\u016fsledky podle \u00a7 33d UWG<\/a><\/li><\/ul><\/li><li><a href=\"#h-bedeutung-fur-unternehmen-und-online-handler\" data-level=\"2\">V\u00fdznam pro podniky a online prodejce<\/a><ul><li><a href=\"#h-anpassung-von-webshops-und-geschaftsbedingungen\" data-level=\"3\">\u00daprava e-shop\u016f a obchodn\u00edch podm\u00ednek<\/a><\/li><\/ul><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e v\u00fdhody s pr\u00e1vn\u00ed podporou<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-33d-uwg-verbot-von-geoblocking\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 33d UWG <\/a>\u2013 z\u00e1kaz geoblockingu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Geoblocking ozna\u010duje technickou nebo smluvn\u00ed praxi podnik\u016f, kdy se z\u00e1kazn\u00edky zach\u00e1zej\u00ed odli\u0161n\u011b nebo je vylu\u010duj\u00ed z p\u0159\u00edstupu ke zbo\u017e\u00ed a slu\u017eb\u00e1m na z\u00e1klad\u011b jejich bydli\u0161t\u011b, st\u00e1tn\u00ed p\u0159\u00edslu\u0161nosti nebo m\u00edsta pobytu.<\/strong> Typicky k tomu doch\u00e1z\u00ed blokov\u00e1n\u00edm webov\u00fdch str\u00e1nek, automatick\u00fdm p\u0159esm\u011brov\u00e1n\u00edm na verze pro jednotliv\u00e9 zem\u011b, rozd\u00edln\u00fdmi cenami nebo omezen\u00fdmi platebn\u00edmi metodami. V r\u00e1mci Evropsk\u00e9 unie je takov\u00e9 jedn\u00e1n\u00ed z\u00e1sadn\u011b nep\u0159\u00edpustn\u00e9, pokud se t\u00fdk\u00e1 p\u0159eshrani\u010dn\u00edch nab\u00eddek a neexistuje v\u011bcn\u00e9 od\u016fvodn\u011bn\u00ed. Na\u0159\u00edzen\u00ed EU o geoblockingu ukl\u00e1d\u00e1 poskytovatel\u016fm povinnost zach\u00e1zet se z\u00e1kazn\u00edky nediskrimina\u010dn\u011b, zat\u00edmco \u00a7 33d UWG v Rakousku zaji\u0161\u0165uje vym\u00e1h\u00e1n\u00ed: poru\u0161en\u00ed kl\u00ed\u010dov\u00fdch z\u00e1kaz\u016f diskriminace (zejm\u00e9na p\u0159i p\u0159\u00edstupu k online nab\u00eddk\u00e1m, u smluvn\u00edch podm\u00ednek a p\u0159i platb\u00e1ch) p\u0159edstavuje spr\u00e1vn\u00ed delikt a m\u016f\u017ee b\u00fdt sankcionov\u00e1no pokutami.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kaz geoblockingu <\/strong>ozna\u010duje<strong> nep\u0159\u00edpustn\u00e9 znev\u00fdhod\u0148ov\u00e1n\u00ed<\/strong> z\u00e1kazn\u00edk\u016f na vnit\u0159n\u00edm trhu EU z d\u016fvodu jejich m\u00edsta pobytu, kter\u00e9 se zejm\u00e9na uskute\u010d\u0148uje prost\u0159ednictv\u00edm <strong>blokov\u00e1n\u00ed, p\u0159esm\u011brov\u00e1n\u00ed nebo rozd\u00edln\u00fdch podm\u00ednek<\/strong> a je pr\u00e1vn\u011b sankcionov\u00e1no.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp\" alt=\"Z\u00e1kaz geoblockingu v Rakousku jednodu\u0161e vysv\u011btlen: \u00a7 33d UWG\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNa vnit\u0159n\u00edm trhu EU nesm\u00ed b\u00fdt z\u00e1kazn\u00edci znev\u00fdhod\u0148ov\u00e1ni z d\u016fvodu sv\u00e9ho m\u00edsta pobytu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-geoblocking-im-eu-binnenmarkt\">Geoblocking na vnit\u0159n\u00edm trhu EU<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Geoblocking je v rozporu se z\u00e1kladn\u00ed my\u0161lenkou vnit\u0159n\u00edho trhu EU.<\/strong> V r\u00e1mci Evropsk\u00e9 unie maj\u00ed b\u00fdt zbo\u017e\u00ed a slu\u017eby voln\u011b dostupn\u00e9 bez ohledu na to, ve kter\u00e9m \u010dlensk\u00e9m st\u00e1t\u011b z\u00e1kazn\u00edk \u017eije. Pr\u00e1v\u011b zde nastupuje z\u00e1kaz geoblockingu: <strong>podniky nesm\u00ed z\u00e1kazn\u00edky znev\u00fdhod\u0148ovat pouze kv\u016fli jejich m\u00edstu pobytu.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">V praxi se to t\u00fdk\u00e1 p\u0159edev\u0161\u00edm online obchodu. Mnoz\u00ed poskytovatel\u00e9 se d\u0159\u00edve sna\u017eili z\u00e1kazn\u00edky z jin\u00fdch zem\u00ed vylou\u010dit nebo jim nab\u00eddnout hor\u0161\u00ed podm\u00ednky. <strong>T<\/strong>o<strong> v\u0161ak vede k um\u011bl\u00e9mu rozd\u011blen\u00ed trhu<\/strong>, kter\u00e9 je v rozporu s c\u00edlem jednotn\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 probl\u00e9my na vnit\u0159n\u00edm trhu vznikaj\u00ed, kdy\u017e:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>z\u00e1kazn\u00edci nemaj\u00ed p\u0159\u00edstup k e-shopu<\/strong>, p\u0159esto\u017ee je nab\u00eddka v z\u00e1sad\u011b dostupn\u00e1<\/li>\n\n\n\n<li><strong>jsou po\u017eadov\u00e1ny rozd\u00edln\u00e9 ceny bez v\u011bcn\u00e9ho d\u016fvodu<\/strong><\/li>\n\n\n\n<li><strong>jsou ur\u010dit\u00e9 zem\u011b systematicky znev\u00fdhod\u0148ov\u00e1ny<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kaz geoblockingu zaji\u0161\u0165uje, \u017ee z\u00e1kazn\u00edci maj\u00ed v cel\u00e9 EU srovnateln\u00e9 mo\u017enosti.<\/strong> Z\u00e1rove\u0148 v\u0161ak podnik\u016fm z\u016fst\u00e1v\u00e1 ur\u010dit\u00fd prostor, nap\u0159\u00edklad p\u0159i vymezen\u00ed oblast\u00ed doru\u010den\u00ed nebo logistick\u00fdch rozhodnut\u00edch. Rozhoduj\u00edc\u00ed v\u017edy je: <strong>nerovn\u00e9 zach\u00e1zen\u00ed nesm\u00ed vych\u00e1zet pouze z m\u00edsta pobytu z\u00e1kazn\u00edka.<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-geoblocking-verordnung-2018-302-der-eu-im-uberblick\">P\u0159ehled <a href=\"http:\/\/data.europa.eu\/eli\/reg\/2018\/302\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/reg\/2018\/302\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">na\u0159\u00edzen\u00ed EU o geoblockingu 2018\/302<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Na\u0159\u00edzen\u00ed o geoblockingu je kl\u00ed\u010dov\u00fdm souborem pravidel na \u00farovni EU.<\/strong> Plat\u00ed od prosince 2018 a je ur\u010deno podnik\u016fm, kter\u00e9 nab\u00edzej\u00ed zbo\u017e\u00ed nebo slu\u017eby v r\u00e1mci EU.  <strong>Jeho c\u00edl je jasn\u00fd: zabr\u00e1nit neod\u016fvodn\u011bn\u00e9 diskriminaci.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Na\u0159\u00edzen\u00ed o geoblockingu se nevztahuje na \u010dist\u011b vnitrost\u00e1tn\u00ed situace. Uplatn\u00ed se zejm\u00e9na tehdy, kdy\u017e existuje p\u0159eshrani\u010dn\u00ed prvek v r\u00e1mci vnit\u0159n\u00edho trhu. <\/p>\n\n<p class=\"wp-block-paragraph\">Na\u0159\u00edzen\u00ed stanov\u00ed, v jak\u00fdch oblastech mus\u00ed poskytovatel\u00e9 se z\u00e1kazn\u00edky zach\u00e1zet stejn\u011b. Zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na t\u0159i kl\u00ed\u010dov\u00e9 body: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159\u00edstup k online nab\u00eddk\u00e1m<\/strong> nesm\u00ed b\u00fdt blokov\u00e1n ani omezov\u00e1n<\/li>\n\n\n\n<li><strong>Smluvn\u00ed podm\u00ednky a ceny<\/strong> mus\u00ed b\u00fdt nastaveny nediskrimina\u010dn\u011b<\/li>\n\n\n\n<li><strong>Platebn\u00ed metody<\/strong> nesm\u00ed b\u00fdt nab\u00edzeny odli\u0161n\u011b podle p\u016fvodu<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Na\u0159\u00edzen\u00ed neukl\u00e1d\u00e1 podnik\u016fm povinnost dod\u00e1vat do v\u0161ech zem\u00ed.<\/strong> Obchodn\u00edk m\u016f\u017ee sv\u00e9 doru\u010dovac\u00ed \u00fazem\u00ed omezit.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-33d-uwg-als-nationale-vorschrift\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 33d UWG<\/a> jako vnitrost\u00e1tn\u00ed p\u0159edpis<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>33d<\/strong> <strong>UWG v Rakousku prosazuje po\u017eadavky EU.<\/strong> Toto ustanoven\u00ed nezav\u00e1d\u00ed nov\u00e9 z\u00e1kazy, ale zaji\u0161\u0165uje, aby poru\u0161en\u00ed na\u0159\u00edzen\u00ed o geoblockingu bylo skute\u010dn\u011b sankcionov\u00e1no.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>J\u00e1dro \u00fapravy je jednoduch\u00e9:<\/strong> kdo poru\u0161\u00ed kl\u00ed\u010dov\u00e9 po\u017eadavky na\u0159\u00edzen\u00ed EU, dopust\u00ed se spr\u00e1vn\u00edho deliktu. Org\u00e1ny mohou v takov\u00fdch p\u0159\u00edpadech ulo\u017eit pokuty. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 d\u016fsledky poru\u0161en\u00ed jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pokuty<\/strong> ukl\u00e1dan\u00e9 okresn\u00edm spr\u00e1vn\u00edm org\u00e1nem<\/li>\n\n\n\n<li><strong>\u0158\u00edzen\u00ed p\u0159ed spr\u00e1vn\u00edmi soudy<\/strong> p\u0159i pod\u00e1n\u00ed st\u00ed\u017enosti<\/li>\n\n\n\n<li><strong>dal\u0161\u00ed n\u00e1roky ze strany konkurent\u016f nebo z\u00e1kazn\u00edk\u016f<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pro men\u0161\u00ed podniky plat\u00ed m\u00edrn\u011bj\u0161\u00ed p\u0159\u00edstup.<\/strong> V ur\u010dit\u00fdch p\u0159\u00edpadech je nejprve v pop\u0159ed\u00ed poradenstv\u00ed, ne\u017e je ulo\u017eena pokuta. P\u0159esto riziko p\u0159etrv\u00e1v\u00e1, pokud podniky sv\u00e9 syst\u00e9my neuprav\u00ed. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>33d<\/strong> <strong>UWG jasn\u011b ukazuje: geoblocking nen\u00ed bagateln\u00ed p\u0159estupek.<\/strong> Kdo z\u00e1kazn\u00edky na vnit\u0159n\u00edm trhu EU nep\u0159\u00edpustn\u011b znev\u00fdhod\u0148uje, mus\u00ed po\u010d\u00edtat s konkr\u00e9tn\u00edmi pr\u00e1vn\u00edmi d\u016fsledky.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unzulassige-formen-von-geoblocking\">Nep\u0159\u00edpustn\u00e9 formy geoblockingu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Ne ka\u017ed\u00e9 rozd\u00edln\u00e9 zach\u00e1zen\u00ed je zak\u00e1z\u00e1no, ale mnoho typick\u00fdch praktik je zjevn\u011b nep\u0159\u00edpustn\u00fdch.<\/strong> Rozhoduj\u00edc\u00ed je, zda poskytovatel z\u00e1kazn\u00edky <strong>znev\u00fdhod\u0148uje pouze kv\u016fli jejich bydli\u0161ti nebo st\u00e1tn\u00ed p\u0159\u00edslu\u0161nosti.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pravidla geoblockingu se t\u00fdkaj\u00ed p\u0159edev\u0161\u00edm digit\u00e1ln\u00edho prodeje.  <strong>Jakmile chce z\u00e1kazn\u00edk z jin\u00e9ho st\u00e1tu EU z\u00edskat p\u0159\u00edstup k nab\u00eddce, plat\u00ed p\u0159\u00edsn\u00e9 z\u00e1sady rovn\u00e9ho zach\u00e1zen\u00ed.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nep\u0159\u00edpustn\u00e9 je zejm\u00e9na:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Technick\u00e1 nebo organiza\u010dn\u00ed opat\u0159en\u00ed<\/strong>, kter\u00e1 vylu\u010duj\u00ed z\u00e1kazn\u00edky z ur\u010dit\u00fdch zem\u00ed<\/li>\n\n\n\n<li><strong>rozd\u00edln\u00e9 podm\u00ednky bez v\u011bcn\u00e9ho d\u016fvodu<\/strong>, nap\u0159\u00edklad u cen nebo obsahu smlouvy<\/li>\n\n\n\n<li><strong>omezen\u00ed v procesu objedn\u00e1vky<\/strong>, kter\u00e1 c\u00edlen\u011b dopadaj\u00ed na ur\u010dit\u00e9 skupiny u\u017eivatel\u016f<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159edpisy se uplatn\u00ed bez ohledu na to, zda k jedn\u00e1n\u00ed doch\u00e1z\u00ed v\u011bdom\u011b, nebo automatizovan\u011b.<\/strong> I standardizovan\u00e9 syst\u00e9my nebo p\u0159ednastaven\u00e9 funkce e-shopu mohou poru\u0161it z\u00e1kaz.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sperrung-von-online-shops-und-webseiten\">Blokov\u00e1n\u00ed e-shop\u016f a webov\u00fdch str\u00e1nek<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Jednou z nej\u010dast\u011bj\u0161\u00edch forem geoblockingu je \u00fapln\u00e9 nebo \u010d\u00e1ste\u010dn\u00e9 blokov\u00e1n\u00ed webov\u00fdch str\u00e1nek.<\/strong> Poskytovatel t\u00edm br\u00e1n\u00ed u\u017eivatel\u016fm z ur\u010dit\u00fdch zem\u00ed, aby se v\u016fbec dostali do e-shopu. Technicky se to obvykle prov\u00e1d\u00ed prost\u0159ednictv\u00edm IP adresy nebo \u00fadaj\u016f o poloze.   <strong>Z\u00e1kazn\u00edk pak bu\u010f nez\u00edsk\u00e1 p\u0159\u00edstup v\u016fbec, nebo jen k omezen\u00e9 verzi str\u00e1nky.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e1 nep\u0159\u00edpustn\u00e1 opat\u0159en\u00ed jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>blokov\u00e1n\u00ed p\u0159\u00edstupu do e-shopu pro zahrani\u010dn\u00ed u\u017eivatele<\/strong><\/li>\n\n\n\n<li><strong>omezen\u00ed funkc\u00ed<\/strong>, nap\u0159\u00edklad nen\u00ed k dispozici ko\u0161\u00edk nebo nelze objednat<\/li>\n\n\n\n<li><strong>c\u00edlen\u00e9 skr\u00fdv\u00e1n\u00ed produkt\u016f nebo cen pro ur\u010dit\u00e9 zem\u011b<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Takov\u00e9 blokace jsou v z\u00e1sad\u011b zak\u00e1z\u00e1ny, pokud m\u00ed\u0159\u00ed v\u00fdhradn\u011b na m\u00edsto pobytu z\u00e1kazn\u00edka.<\/strong> V\u00fdjimka existuje pouze tehdy, pokud pr\u00e1vn\u00ed p\u0159edpisy \u010din\u00ed omezen\u00ed nezbytn\u011b nutn\u00fdm.<\/p>\n\n<p class=\"wp-block-paragraph\">Pro podniky to znamen\u00e1: <strong>webov\u00e9 str\u00e1nky mus\u00ed b\u00fdt navr\u017eeny tak, aby k nim z\u00e1kazn\u00edci z cel\u00e9 EU mohli v z\u00e1sad\u011b p\u0159istupovat.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-automatische-weiterleitungen-ohne-zustimmung\">Automatick\u00e1 p\u0159esm\u011brov\u00e1n\u00ed bez souhlasu<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Mnoz\u00ed poskytovatel\u00e9 u\u017eivatele automaticky p\u0159esm\u011brov\u00e1vaj\u00ed na verzi sv\u00e9 webov\u00e9 str\u00e1nky pro konkr\u00e9tn\u00ed zemi.<\/strong> Pr\u00e1v\u011b zde plat\u00ed dal\u0161\u00ed kl\u00ed\u010dov\u00fd z\u00e1kaz.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159esm\u011brov\u00e1n\u00ed je dovoleno pouze tehdy, pokud s t\u00edm z\u00e1kazn\u00edk v\u00fdslovn\u011b souhlas\u00ed.<\/strong> Bez tohoto souhlasu nesm\u00ed poskytovatel u\u017eivatele jednodu\u0161e poslat na jinou verzi str\u00e1nky.<\/p>\n\n<p class=\"wp-block-paragraph\">Problematick\u00e9 je zejm\u00e9na:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>automatick\u00e9 p\u0159esm\u011brov\u00e1n\u00ed na n\u00e1rodn\u00ed webov\u00e9 str\u00e1nky bez mo\u017enosti volby<\/strong><\/li>\n\n\n\n<li><strong>skryt\u00e1 omezen\u00ed prost\u0159ednictv\u00edm jin\u00e9 jazykov\u00e9 nebo cenov\u00e9 verze<\/strong><\/li>\n\n\n\n<li><strong>zt\u00ed\u017een\u00fd p\u0159\u00edstup k p\u016fvodn\u011b po\u017eadovan\u00e9 str\u00e1nce<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kazn\u00edci maj\u00ed sami rozhodnout, kterou nab\u00eddku vyu\u017eij\u00ed.<\/strong> Z\u00e1kazn\u00edk z Rakouska tedy m\u016f\u017ee pou\u017e\u00edt i n\u011bmeckou verzi e-shopu, pokud nab\u00edz\u00ed v\u00fdhodn\u011bj\u0161\u00ed podm\u00ednky.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterschiedliche-preise-und-vertragsbedingungen\">Rozd\u00edln\u00e9 ceny a smluvn\u00ed podm\u00ednky<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Rozd\u00edln\u00e9 ceny nebo smluvn\u00ed podm\u00ednky jsou p\u0159\u00edpustn\u00e9 pouze tehdy, jsou-li v\u011bcn\u011b od\u016fvodn\u011bn\u00e9.<\/strong> Z\u00e1kon nezakazuje cenov\u00e9 rozd\u00edly jako takov\u00e9, ale <strong>diskriminaci zalo\u017eenou v\u00fdhradn\u011b na m\u00edst\u011b pobytu z\u00e1kazn\u00edka.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V praxi se \u010dasto st\u00e1v\u00e1, \u017ee z\u00e1kazn\u00edci z r\u016fzn\u00fdch zem\u00ed vid\u00ed odli\u0161n\u00e9 nab\u00eddky.  <strong>Probl\u00e9m v\u0161ak nast\u00e1v\u00e1 tehdy, kdy\u017e je z\u00e1kazn\u00edk\u016fm aktivn\u011b br\u00e1n\u011bno vyu\u017e\u00edt v\u00fdhodn\u011bj\u0161\u00ed nab\u00eddku.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nep\u0159\u00edpustn\u00e9 je zejm\u00e9na:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>vy\u0161\u0161\u00ed ceny pouze kv\u016fli bydli\u0161ti z\u00e1kazn\u00edka<\/strong><\/li>\n\n\n\n<li><strong>odli\u0161n\u00e9 VOP bez srozumiteln\u00e9ho d\u016fvodu<\/strong><\/li>\n\n\n\n<li><strong>odm\u00edtnut\u00ed uzav\u0159\u00edt smlouvu p\u0159i toto\u017en\u00e9m pln\u011bn\u00ed<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Naopak je p\u0159\u00edpustn\u00e9, aby podniky provozovaly r\u016fzn\u00e9 webov\u00e9 str\u00e1nky s r\u016fzn\u00fdmi cenami.<\/strong> <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKa\u017ed\u00fd z\u00e1kazn\u00edk mus\u00ed m\u00edt mo\u017enost nakupovat za t\u011bchto podm\u00ednek, pokud spln\u00ed p\u0159edpoklady, nap\u0159\u00edklad uvede odpov\u00eddaj\u00edc\u00ed doru\u010dovac\u00ed adresu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-diskriminierung-bei-zahlungsmethoden\">Diskriminace u platebn\u00edch metod<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Tak\u00e9 p\u0159i platb\u011b mus\u00ed poskytovatel\u00e9 se v\u0161emi z\u00e1kazn\u00edky zach\u00e1zet stejn\u011b.<\/strong> Jakmile podnik p\u0159ij\u00edm\u00e1 ur\u010dit\u00e9 platebn\u00ed metody, <strong>mus\u00ed je v z\u00e1sad\u011b nab\u00eddnout v\u0161em z\u00e1kazn\u00edk\u016fm z EU.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">P\u016fvod z\u00e1kazn\u00edka ani jeho platebn\u00edho prost\u0159edku nesm\u00ed hr\u00e1t roli.  <strong>To se t\u00fdk\u00e1 zejm\u00e9na m\u00edsta veden\u00ed bankovn\u00edho \u00fa\u010dtu nebo st\u00e1tu vyd\u00e1n\u00ed kreditn\u00ed karty.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nep\u0159\u00edpustn\u00e9 je nap\u0159\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>odm\u00edt\u00e1n\u00ed plateb z ur\u010dit\u00fdch st\u00e1t\u016f EU<\/strong><\/li>\n\n\n\n<li><strong>omezen\u00ed jednotliv\u00fdch platebn\u00edch metod pro zahrani\u010dn\u00ed z\u00e1kazn\u00edky<\/strong><\/li>\n\n\n\n<li><strong>dodate\u010dn\u00e9 podm\u00ednky pouze kv\u016fli m\u00edstu pobytu<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>C\u00edlem je jednotn\u00e9 a spravedliv\u00e9 zpracov\u00e1n\u00ed plateb na vnit\u0159n\u00edm trhu.<\/strong> Z\u00e1kazn\u00edci maj\u00ed m\u00edt stejn\u00e9 mo\u017enosti dokon\u010dit n\u00e1kup bez ohledu na sv\u00e9 bydli\u0161t\u011b.<\/p>\n\n<p class=\"wp-block-paragraph\">V\u00fdjimky p\u0159ich\u00e1zej\u00ed v \u00favahu jen v \u00fazk\u00fdch mez\u00edch, nap\u0159\u00edklad p\u0159i <strong>konkr\u00e9tn\u00edch bezpe\u010dnostn\u00edch obav\u00e1ch nebo chyb\u011bj\u00edc\u00edm ov\u011b\u0159en\u00ed bonity<\/strong>. Ty v\u0161ak mus\u00ed b\u00fdt od\u016fvodniteln\u00e9 a p\u0159im\u011b\u0159en\u00e9. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zulassige-einschrankungen-und-ausnahmen\">P\u0159\u00edpustn\u00e1 omezen\u00ed a v\u00fdjimky<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Ne ka\u017ed\u00e9 nerovn\u00e9 zach\u00e1zen\u00ed je automaticky zak\u00e1z\u00e1no.<\/strong> Pr\u00e1vo uzn\u00e1v\u00e1, \u017ee podniky mus\u00ed \u010dinit ekonomick\u00e1 a organiza\u010dn\u00ed rozhodnut\u00ed.  <strong>Proto existuj\u00ed jasn\u00e9 v\u00fdjimky ze z\u00e1kazu geoblockingu.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00e9 je: <strong>omezen\u00ed nesm\u00ed b\u00fdt zalo\u017eeno pouze na p\u016fvodu z\u00e1kazn\u00edka.<\/strong> Mus\u00ed existovat v\u011bcn\u00fd d\u016fvod.<\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 p\u0159\u00edpustn\u00e9 situace jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>omezen\u00ed doru\u010dovac\u00ed oblasti na ur\u010dit\u00e9 zem\u011b<\/strong><\/li>\n\n\n\n<li><strong>rozd\u00edln\u00e9 ceny z d\u016fvodu dan\u00ed nebo n\u00e1klad\u016f na dopravu<\/strong><\/li>\n\n\n\n<li><strong>p\u0159izp\u016fsoben\u00ed nab\u00eddek pr\u00e1vn\u00edm po\u017eadavk\u016fm jednotliv\u00fdch st\u00e1t\u016f<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Kl\u00ed\u010dov\u00fdm bodem je neexistence povinnosti dod\u00e1vat do jin\u00fdch st\u00e1t\u016f EU.<\/strong> Obchodn\u00edk nemus\u00ed dod\u00e1vat po cel\u00e9 Evrop\u011b. <strong>Nesm\u00ed v\u0161ak z\u00e1kazn\u00edk\u016fm br\u00e1nit v n\u00e1kupu za stejn\u00fdch podm\u00ednek<\/strong>, pokud si sami zajist\u00ed vhodn\u00e9 \u0159e\u0161en\u00ed doru\u010den\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-keine-pflicht-zur-lieferung-in-alle-eu-staaten\">\u017d\u00e1dn\u00e1 povinnost dod\u00e1vat do v\u0161ech st\u00e1t\u016f EU<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kaz geoblockingu neznamen\u00e1, \u017ee podniky mus\u00ed dod\u00e1vat po cel\u00e9 Evrop\u011b.<\/strong> Obchodn\u00edci si mohou sami rozhodnout, do kter\u00fdch zem\u00ed sv\u00e9 zbo\u017e\u00ed zas\u00edlaj\u00ed.  <strong>Tato podnikatelsk\u00e1 svoboda z\u016fst\u00e1v\u00e1 pln\u011b zachov\u00e1na.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00e9 je v\u0161ak rozli\u0161en\u00ed: <strong>rozhodnut\u00ed o doru\u010dovac\u00ed oblasti je p\u0159\u00edpustn\u00e9, diskriminace z\u00e1kazn\u00edk\u016f nikoli.<\/strong> Poskytovatel tedy m\u016f\u017ee \u0159\u00edci, \u017ee dod\u00e1v\u00e1 pouze v r\u00e1mci Rakouska. <strong>Nesm\u00ed v\u0161ak zahrani\u010dn\u00edmu z\u00e1kazn\u00edkovi odm\u00edtnout n\u00e1kup<\/strong>, pokud uvede rakouskou doru\u010dovac\u00ed adresu.<\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e1 p\u0159\u00edpustn\u00e1 nastaven\u00ed jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>omezen\u00ed zas\u00edl\u00e1n\u00ed na ur\u010dit\u00e9 zem\u011b nebo regiony<\/strong><\/li>\n\n\n\n<li><strong>osobn\u00ed odb\u011br zbo\u017e\u00ed v m\u00edst\u011b podnik\u00e1n\u00ed<\/strong><\/li>\n\n\n\n<li><strong>zaji\u0161t\u011bn\u00ed doru\u010den\u00ed z\u00e1kazn\u00edkem<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pro podniky to znamen\u00e1 jasn\u00e1 pravidla hry.<\/strong> Logistiku lze omezit, <strong>p\u0159\u00edstup k n\u00e1kupu v\u0161ak nesm\u00ed b\u00fdt blokov\u00e1n.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterschiedliche-angebote-bei-sachlicher-rechtfertigung\">Rozd\u00edln\u00e9 nab\u00eddky p\u0159i v\u011bcn\u00e9m od\u016fvodn\u011bn\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Rozd\u00edln\u00e9 nab\u00eddky jsou p\u0159\u00edpustn\u00e9, pokud existuje objektivn\u00ed d\u016fvod.<\/strong> Z\u00e1kon nevy\u017eaduje \u00faplnou rovnost, ale <strong>srozumiteln\u00e9 a f\u00e9rov\u00e9 rozli\u0161ov\u00e1n\u00ed.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V praxi hraj\u00ed velkou roli ekonomick\u00e9 a pr\u00e1vn\u00ed faktory.  <strong>Podniky mohou sv\u00e9 ceny a pln\u011bn\u00ed p\u0159izp\u016fsobit vn\u011bj\u0161\u00edm podm\u00ednk\u00e1m.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edpustn\u00fdmi d\u016fvody mohou b\u00fdt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>rozd\u00edln\u00e9 sazby dan\u00ed ve st\u00e1tech EU<\/strong><\/li>\n\n\n\n<li><strong>odli\u0161n\u00e9 n\u00e1klady na dopravu nebo logistick\u00e9 n\u00e1klady<\/strong><\/li>\n\n\n\n<li><strong>vnitrost\u00e1tn\u00ed z\u00e1konn\u00e9 po\u017eadavky nebo tr\u017en\u00ed podm\u00ednky<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Rozhoduj\u00edc\u00ed je v\u017edy souvislost s v\u011bcn\u00fdm faktorem.<\/strong> Jakmile nerovn\u00e9 zach\u00e1zen\u00ed vych\u00e1z\u00ed pouze z bydli\u0161t\u011b nebo st\u00e1tn\u00ed p\u0159\u00edslu\u0161nosti, st\u00e1v\u00e1 se nep\u0159\u00edpustn\u00fdm.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eRozli\u0161ov\u00e1n\u00ed je dovoleno, diskriminace nikoli. \u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-besonderheiten-bei-dienstleistungen-und-digitalen-inhalten\">Specifika u slu\u017eeb a digit\u00e1ln\u00edho obsahu<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Ne v\u0161echny slu\u017eby spadaj\u00ed pln\u011b pod z\u00e1kaz geoblockingu.<\/strong> Zejm\u00e9na v digit\u00e1ln\u00ed oblasti plat\u00ed zvl\u00e1\u0161tn\u00ed pravidla, kter\u00e1 mnoh\u00e9 u\u017eivatele p\u0159ekvap\u00ed. D\u016fle\u017eit\u00fd bod se t\u00fdk\u00e1 <strong>autorskopr\u00e1vn\u011b chr\u00e1n\u011bn\u00e9ho obsahu<\/strong>, jako jsou streamovac\u00ed slu\u017eby. Ty \u010dasto podl\u00e9haj\u00ed jin\u00fdm pr\u00e1vn\u00edm po\u017eadavk\u016fm.    <strong>Proto zde mohou i nad\u00e1le existovat omezen\u00ed.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00fdmi zvl\u00e1\u0161tnostmi jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Streaming a online obsah podl\u00e9haj\u00ed vlastn\u00edm pravidl\u016fm<\/strong><\/li>\n\n\n\n<li><strong>n\u011bkter\u00e1 odv\u011btv\u00ed jsou z p\u016fsobnosti vy\u0148ata<\/strong><\/li>\n\n\n\n<li><strong>p\u0159\u00edstup m\u016f\u017ee b\u00fdt v\u00e1z\u00e1n na licen\u010dn\u00ed pr\u00e1va nebo \u00fazem\u00ed u\u017eit\u00ed<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Nav\u00edc plat\u00ed tzv. portabilita v r\u00e1mci EU.<\/strong> U\u017eivatel\u00e9 mohou ur\u010dit\u00fd digit\u00e1ln\u00ed obsah vyu\u017e\u00edvat i v zahrani\u010d\u00ed, pokud si jej v domovsk\u00e9 zemi leg\u00e1ln\u011b p\u0159edplatili.<\/p>\n\n<p class=\"wp-block-paragraph\">Pro poskytovatele to znamen\u00e1: <strong>pr\u00e1vn\u00ed posouzen\u00ed siln\u011b z\u00e1vis\u00ed na druhu slu\u017eby.<\/strong> Zat\u00edmco klasick\u00e9 e-shopy podl\u00e9haj\u00ed p\u0159\u00edsn\u00fdm pravidl\u016fm, <strong>u digit\u00e1ln\u00edho obsahu plat\u00ed diferencovan\u00e9 po\u017eadavky.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-geoblocking-regeln\">Pr\u00e1vn\u00ed d\u016fsledky poru\u0161en\u00ed pravidel geoblockingu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Poru\u0161en\u00ed z\u00e1kazu geoblockingu m\u00e1 v Rakousku dv\u011b kl\u00ed\u010dov\u00e9 pr\u00e1vn\u00ed roviny: spr\u00e1vn\u00ed pr\u00e1vo a sout\u011b\u017en\u00ed pr\u00e1vo podle UWG.<\/strong> Podniky proto mus\u00ed po\u010d\u00edtat s <strong>org\u00e1nov\u00fdmi sankcemi a ob\u010danskopr\u00e1vn\u00edmi n\u00e1roky<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwaltungsrechtliche-folgen-nach-33d-uwg\">Spr\u00e1vn\u011bpr\u00e1vn\u00ed d\u016fsledky podle \u00a7 33d UWG<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Kdo poru\u0161\u00ed na\u0159\u00edzen\u00ed o geoblockingu, dopust\u00ed se spr\u00e1vn\u00edho deliktu.<\/strong> Sankce vypl\u00fdv\u00e1 p\u0159\u00edmo z \u00a7 33d UWG.<\/p>\n\n<p class=\"wp-block-paragraph\">Konkr\u00e9tn\u011b hroz\u00ed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pokuta a\u017e do v\u00fd\u0161e \u20ac<\/strong> <strong>2.900 <\/strong>ulo\u017een\u00e1 okresn\u00edm spr\u00e1vn\u00edm org\u00e1nem<\/li>\n\n\n\n<li><strong>n\u00e1hradn\u00ed trest odn\u011bt\u00ed svobody a\u017e na dva t\u00fddny<\/strong>, pokud pokuta nebude zaplacena<\/li>\n\n\n\n<li><strong>\u0159\u00edzen\u00ed z \u00fa\u0159edn\u00ed povinnosti<\/strong>, tedy nez\u00e1visle na tom, zda z\u00e1kazn\u00edk aktivn\u011b pod\u00e1 st\u00ed\u017enost<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pro mal\u00e9 a st\u0159edn\u00ed podniky (MSP) plat\u00ed zvl\u00e1\u0161tn\u00ed pravidlo:<\/strong><br\/>Za ur\u010dit\u00fdch podm\u00ednek m\u016f\u017ee org\u00e1n nejprve postupovat podle z\u00e1sady <strong>\u201eporadit m\u00edsto trestat\u201c<\/strong> a stanovit lh\u016ftu k n\u00e1prav\u011b.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-fur-unternehmen-und-online-handler\">V\u00fdznam pro podniky a online prodejce<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Pro podniky m\u00e1 z\u00e1kaz geoblockingu p\u0159\u00edm\u00fd praktick\u00fd v\u00fdznam.<\/strong> Zejm\u00e9na v online obchod\u011b se pravidla prom\u00edtaj\u00ed t\u00e9m\u011b\u0159 do v\u0161ech proces\u016f \u2013 od e-shopu a\u017e po zpracov\u00e1n\u00ed plateb.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mnoh\u00e1 poru\u0161en\u00ed nevznikaj\u00ed \u00famysln\u011b, ale kv\u016fli technick\u00fdm p\u0159ednastaven\u00edm nebo zastaral\u00fdm syst\u00e9m\u016fm.<\/strong> Proto je rozhoduj\u00edc\u00ed pravideln\u00e1 kontrola.<\/p>\n\n<p class=\"wp-block-paragraph\">Obzvl\u00e1\u0161t\u011b relevantn\u00ed jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>E-shopov\u00e9 syst\u00e9my s automatick\u00fdm rozpozn\u00e1n\u00edm zem\u011b<\/strong><\/li>\n\n\n\n<li><strong>cenov\u00e9 nebo nab\u00eddkov\u00e9 struktury specifick\u00e9 pro jednotliv\u00e9 zem\u011b<\/strong><\/li>\n\n\n\n<li><strong>platebn\u00ed syst\u00e9my s omezen\u00fdmi funkcemi<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Podniky mus\u00ed sv\u00e9 procesy aktivn\u011b upravit.<\/strong> Jen tak lze zajistit, \u017ee se z\u00e1kazn\u00edky z cel\u00e9 EU bude zach\u00e1zeno spr\u00e1vn\u011b.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anpassung-von-webshops-und-geschaftsbedingungen\">\u00daprava e-shop\u016f a obchodn\u00edch podm\u00ednek  <\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Praktick\u00e1 implementace pravidel geoblockingu prob\u00edh\u00e1 p\u0159edev\u0161\u00edm v e-shopu a ve VOP.<\/strong> Pr\u00e1v\u011b zde vznik\u00e1 nejv\u00edce pr\u00e1vn\u00edch rizik.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Podniky by m\u011bly sv\u00e9 syst\u00e9my c\u00edlen\u011b prov\u011b\u0159it a upravit.<\/strong> Nejde p\u0159itom jen o pr\u00e1vn\u00ed texty, ale i o technick\u00e9 funkce.<\/p>\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00e9 oblasti \u00faprav jsou:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>dostupnost e-shopu pro v\u0161echny z\u00e1kazn\u00edky z EU<\/strong><\/li>\n\n\n\n<li><strong>jednotn\u00e9 zobrazen\u00ed cen a smluvn\u00edch podm\u00ednek<\/strong><\/li>\n\n\n\n<li><strong>nediskrimina\u010dn\u00ed nastaven\u00ed platebn\u00edch metod<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>I mal\u00e9 detaily mohou b\u00fdt rozhoduj\u00edc\u00ed.<\/strong> Automatick\u00e9 p\u0159esm\u011brov\u00e1n\u00ed nebo zablokovan\u00e1 platebn\u00ed metoda m\u016f\u017ee ji\u017e p\u0159edstavovat poru\u0161en\u00ed.  <strong>Kdo jedn\u00e1 v\u010das, v\u00fdrazn\u011b sni\u017euje riziko a z\u00e1rove\u0148 posiluje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e v\u00fdhody s pr\u00e1vn\u00ed podporou<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Pravidla geoblockingu p\u016fsob\u00ed na prvn\u00ed pohled technicky, maj\u00ed v\u0161ak jasn\u00e9 pr\u00e1vn\u00ed d\u016fsledky.<\/strong> Podniky mus\u00ed prov\u011b\u0159it, zda jejich e-shop, zpracov\u00e1n\u00ed plateb, VOP nebo distribu\u010dn\u00ed smlouvy nep\u0159\u00edpustn\u011b neznev\u00fdhod\u0148uj\u00ed z\u00e1kazn\u00edky z jin\u00fdch st\u00e1t\u016f EU. U\u017e samotn\u00e9 automatick\u00e9 p\u0159esm\u011brov\u00e1n\u00ed, zablokovan\u00e1 platebn\u00ed metoda nebo odm\u00edtnut\u00fd n\u00e1kup mohou vyvolat pr\u00e1vn\u00ed probl\u00e9my. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e1vn\u00ed podpora pom\u00e1h\u00e1 v\u010das rozpoznat rizika a vyhnout se n\u00e1kladn\u00fdm d\u016fsledk\u016fm.<\/strong> Zvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 je to pro provozovatele e-shop\u016f, platforem a distribu\u010dn\u00edch struktur se z\u00e1kazn\u00edky z v\u00edce st\u00e1t\u016f EU.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pr\u00e1vn\u011b bezpe\u010dn\u00e9 prov\u011b\u0159en\u00ed<\/strong> e-shopu, VOP, platebn\u00edch metod a dodac\u00edch podm\u00ednek.<\/li>\n\n\n\n<li><strong>P\u0159edch\u00e1zen\u00ed spr\u00e1vn\u00edm pokut\u00e1m<\/strong> podle \u00a7 33d UWG a mo\u017en\u00fdm n\u00e1rok\u016fm podle UWG.<\/li>\n\n\n\n<li><strong>Jasn\u00e1 doporu\u010den\u00ed k postupu<\/strong>, pokud z\u00e1kazn\u00edci, konkurenti nebo org\u00e1ny vyt\u00fdkaj\u00ed geoblocking.<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTak zajist\u00edte, \u017ee Va\u0161e spole\u010dnost dodr\u017euje p\u0159edpisy o geoblockingu a z\u016fstane pr\u00e1vn\u011b na bezpe\u010dn\u00e9 stran\u011b.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/cs\\\/hospodarska-soutez\\\/%c2%a7-33d-uwg-zakaz-geoblockingu\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Co znamen\\u00e1 geoblocking, jednodu\\u0161e vysv\\u011btleno?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Geoblocking znamen\\u00e1, \\u017ee podnik zach\\u00e1z\\u00ed se z\\u00e1kazn\\u00edky h\\u016f\\u0159e kv\\u016fli jejich bydli\\u0161ti, st\\u00e1tn\\u00ed p\\u0159\\u00edslu\\u0161nosti nebo m\\u00edstu pobytu. M\\u016f\\u017ee k tomu doch\\u00e1zet nap\\u0159\\u00edklad blokov\\u00e1n\\u00edm webov\\u00fdch str\\u00e1nek, automatick\\u00fdm p\\u0159esm\\u011brov\\u00e1n\\u00edm, jin\\u00fdmi cenami nebo omezen\\u00fdmi platebn\\u00edmi metodami. \"}},{\"@type\":\"Question\",\"name\":\"Je geoblocking v Rakousku zak\\u00e1z\\u00e1n?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Neod\\u016fvodn\\u011bn\\u00fd geoblocking je na vnit\\u0159n\\u00edm trhu EU zak\\u00e1z\\u00e1n. V Rakousku \\u00a7 33d UWG zaji\\u0161\\u0165uje, \\u017ee poru\\u0161en\\u00ed kl\\u00ed\\u010dov\\u00fdch po\\u017eadavk\\u016f na\\u0159\\u00edzen\\u00ed o geoblockingu m\\u016f\\u017ee b\\u00fdt potrest\\u00e1no jako spr\\u00e1vn\\u00ed delikt. \"}},{\"@type\":\"Question\",\"name\":\"Mus\\u00ed online prodejce dod\\u00e1vat do v\\u0161ech st\\u00e1t\\u016f EU?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ne. Obchodn\\u00edk nemus\\u00ed dod\\u00e1vat sv\\u00e9 zbo\\u017e\\u00ed do v\\u0161ech st\\u00e1t\\u016f EU. Nesm\\u00ed v\\u0161ak z\\u00e1kazn\\u00edky z jin\\u00fdch st\\u00e1t\\u016f EU vylou\\u010dit z n\\u00e1kupu pouze kv\\u016fli jejich bydli\\u0161ti, pokud spln\\u00ed nab\\u00edzen\\u00e9 podm\\u00ednky. \"}},{\"@type\":\"Question\",\"name\":\"Sm\\u00ed e-shop z\\u00e1kazn\\u00edky automaticky p\\u0159esm\\u011brovat na jinou verzi pro danou zemi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Automatick\\u00e9 p\\u0159esm\\u011brov\\u00e1n\\u00ed na jinou verzi pro danou zemi je dovoleno pouze tehdy, pokud s t\\u00edm z\\u00e1kazn\\u00edk v\\u00fdslovn\\u011b souhlas\\u00ed. Bez souhlasu mus\\u00ed p\\u016fvodn\\u011b otev\\u0159en\\u00e1 str\\u00e1nka z\\u016fstat nad\\u00e1le dostupn\\u00e1. \"}},{\"@type\":\"Question\",\"name\":\"Sm\\u00ed podnik nab\\u00edzet v r\\u016fzn\\u00fdch zem\\u00edch rozd\\u00edln\\u00e9 ceny?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ano, rozd\\u00edln\\u00e9 ceny mohou b\\u00fdt p\\u0159\\u00edpustn\\u00e9. Zak\\u00e1z\\u00e1no je v\\u0161ak znev\\u00fdhodn\\u011bn\\u00ed zalo\\u017een\\u00e9 v\\u00fdhradn\\u011b na bydli\\u0161ti, st\\u00e1tn\\u00ed p\\u0159\\u00edslu\\u0161nosti nebo m\\u00edst\\u011b usazen\\u00ed z\\u00e1kazn\\u00edka. \"}},{\"@type\":\"Question\",\"name\":\"Plat\\u00ed z\\u00e1kaz geoblockingu i pro platebn\\u00ed metody?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ano. Pokud podnik p\\u0159ij\\u00edm\\u00e1 ur\\u010ditou platebn\\u00ed metodu, nesm\\u00ed ji v z\\u00e1sad\\u011b odm\\u00edtnout pouze kv\\u016fli bydli\\u0161ti, platebn\\u00edmu \\u00fa\\u010dtu nebo st\\u00e1tu vyd\\u00e1n\\u00ed platebn\\u00edho prost\\u0159edku.\"}},{\"@type\":\"Question\",\"name\":\"Jak\\u00e1 pokuta hroz\\u00ed p\\u0159i poru\\u0161en\\u00ed \\u00a7 33d UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Podle \\u00a7 33d UWG m\\u016f\\u017ee okresn\\u00ed spr\\u00e1vn\\u00ed org\\u00e1n ulo\\u017eit pokutu a\\u017e do v\\u00fd\\u0161e \\u20ac 2.900. Krom\\u011b toho mohou vzniknout n\\u00e1roky ze sout\\u011b\\u017en\\u00edho pr\\u00e1va podle UWG. \"}},{\"@type\":\"Question\",\"name\":\"Pro\\u010d by si podniky m\\u011bly nechat e-shopy pr\\u00e1vn\\u011b prov\\u011b\\u0159it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mnoh\\u00e1 poru\\u0161en\\u00ed vznikaj\\u00ed kv\\u016fli technick\\u00fdm nastaven\\u00edm, nap\\u0159\\u00edklad filtr\\u016fm podle zem\\u011b, automatick\\u00fdm p\\u0159esm\\u011brov\\u00e1n\\u00edm nebo omezen\\u00fdm platebn\\u00edm metod\\u00e1m. Pr\\u00e1vn\\u00ed prov\\u011b\\u0159en\\u00ed pom\\u00e1h\\u00e1 p\\u0159edej\\u00edt spr\\u00e1vn\\u00edm pokut\\u00e1m a n\\u00e1rok\\u016fm podle UWG. \"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq01 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Co znamen\u00e1 geoblocking, jednodu\u0161e vysv\u011btleno?<\/span><\/div><div class=\"uagb-faq-content\"><p>Geoblocking znamen\u00e1, \u017ee podnik zach\u00e1z\u00ed se z\u00e1kazn\u00edky h\u016f\u0159e kv\u016fli jejich bydli\u0161ti, st\u00e1tn\u00ed p\u0159\u00edslu\u0161nosti nebo m\u00edstu pobytu. M\u016f\u017ee k tomu doch\u00e1zet nap\u0159\u00edklad blokov\u00e1n\u00edm webov\u00fdch str\u00e1nek, automatick\u00fdm p\u0159esm\u011brov\u00e1n\u00edm, jin\u00fdmi cenami nebo omezen\u00fdmi platebn\u00edmi metodami. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq02 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Je geoblocking v Rakousku zak\u00e1z\u00e1n?<\/span><\/div><div class=\"uagb-faq-content\"><p>Neod\u016fvodn\u011bn\u00fd geoblocking je na vnit\u0159n\u00edm trhu EU zak\u00e1z\u00e1n. V Rakousku \u00a7 33d UWG zaji\u0161\u0165uje, \u017ee poru\u0161en\u00ed kl\u00ed\u010dov\u00fdch po\u017eadavk\u016f na\u0159\u00edzen\u00ed o geoblockingu m\u016f\u017ee b\u00fdt potrest\u00e1no jako spr\u00e1vn\u00ed delikt. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq03 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Mus\u00ed online prodejce dod\u00e1vat do v\u0161ech st\u00e1t\u016f EU?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ne. Obchodn\u00edk nemus\u00ed dod\u00e1vat sv\u00e9 zbo\u017e\u00ed do v\u0161ech st\u00e1t\u016f EU. Nesm\u00ed v\u0161ak z\u00e1kazn\u00edky z jin\u00fdch st\u00e1t\u016f EU vylou\u010dit z n\u00e1kupu pouze kv\u016fli jejich bydli\u0161ti, pokud spln\u00ed nab\u00edzen\u00e9 podm\u00ednky. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq04 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Sm\u00ed e-shop z\u00e1kazn\u00edky automaticky p\u0159esm\u011brovat na jinou verzi pro danou zemi?<\/span><\/div><div class=\"uagb-faq-content\"><p>Automatick\u00e9 p\u0159esm\u011brov\u00e1n\u00ed na jinou verzi pro danou zemi je dovoleno pouze tehdy, pokud s t\u00edm z\u00e1kazn\u00edk v\u00fdslovn\u011b souhlas\u00ed. Bez souhlasu mus\u00ed p\u016fvodn\u011b otev\u0159en\u00e1 str\u00e1nka z\u016fstat nad\u00e1le dostupn\u00e1. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq05 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Sm\u00ed podnik nab\u00edzet v r\u016fzn\u00fdch zem\u00edch rozd\u00edln\u00e9 ceny?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ano, rozd\u00edln\u00e9 ceny mohou b\u00fdt p\u0159\u00edpustn\u00e9. Zak\u00e1z\u00e1no je v\u0161ak znev\u00fdhodn\u011bn\u00ed zalo\u017een\u00e9 v\u00fdhradn\u011b na bydli\u0161ti, st\u00e1tn\u00ed p\u0159\u00edslu\u0161nosti nebo m\u00edst\u011b usazen\u00ed z\u00e1kazn\u00edka. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq06 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Plat\u00ed z\u00e1kaz geoblockingu i pro platebn\u00ed metody?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ano. Pokud podnik p\u0159ij\u00edm\u00e1 ur\u010ditou platebn\u00ed metodu, nesm\u00ed ji v z\u00e1sad\u011b odm\u00edtnout pouze kv\u016fli bydli\u0161ti, platebn\u00edmu \u00fa\u010dtu nebo st\u00e1tu vyd\u00e1n\u00ed platebn\u00edho prost\u0159edku.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq07 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak\u00e1 pokuta hroz\u00ed p\u0159i poru\u0161en\u00ed \u00a7 33d UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Podle \u00a7 33d UWG m\u016f\u017ee okresn\u00ed spr\u00e1vn\u00ed org\u00e1n ulo\u017eit pokutu a\u017e do v\u00fd\u0161e \u20ac 2.900. Krom\u011b toho mohou vzniknout n\u00e1roky ze sout\u011b\u017en\u00edho pr\u00e1va podle UWG. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq08 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pro\u010d by si podniky m\u011bly nechat e-shopy pr\u00e1vn\u011b prov\u011b\u0159it?<\/span><\/div><div class=\"uagb-faq-content\"><p>Mnoh\u00e1 poru\u0161en\u00ed vznikaj\u00ed kv\u016fli technick\u00fdm nastaven\u00edm, nap\u0159\u00edklad filtr\u016fm podle zem\u011b, automatick\u00fdm p\u0159esm\u011brov\u00e1n\u00edm nebo omezen\u00fdm platebn\u00edm metod\u00e1m. Pr\u00e1vn\u00ed prov\u011b\u0159en\u00ed pom\u00e1h\u00e1 p\u0159edej\u00edt spr\u00e1vn\u00edm pokut\u00e1m a n\u00e1rok\u016fm podle UWG. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00ed konzultace\"><span class=\"mr-cta-link-normal\">Vyberte si po\u017eadovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00ed konzultace<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00a7 33d UWG \u2013 z\u00e1kaz geoblockingu Geoblocking ozna\u010duje technickou nebo smluvn\u00ed praxi podnik\u016f, kdy se z\u00e1kazn\u00edky zach\u00e1zej\u00ed odli\u0161n\u011b nebo je vylu\u010duj\u00ed z p\u0159\u00edstupu ke zbo\u017e\u00ed a slu\u017eb\u00e1m na z\u00e1klad\u011b jejich &#8230;","protected":false},"author":1,"featured_media":147936,"parent":40295,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[568],"tags":[],"class_list":["post-147905","page","type-page","status-publish","has-post-thumbnail","hentry","category-hospodarska-soutez"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/cs\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 33d UWG \u2013 z\u00e1kaz geoblockingu Geoblocking ozna\u010duje technickou nebo smluvn\u00ed praxi podnik\u016f, kdy se z\u00e1kazn\u00edky zach\u00e1zej\u00ed odli\u0161n\u011b nebo je vylu\u010duj\u00ed z p\u0159\u00edstupu ke zbo\u017e\u00ed a slu\u017eb\u00e1m na z\u00e1klad\u011b jejich ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/147905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/comments?post=147905"}],"version-history":[{"count":2,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/147905\/revisions"}],"predecessor-version":[{"id":157863,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/147905\/revisions\/157863"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/pages\/40295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media\/147936"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/media?parent=147905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/categories?post=147905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/cs\/wp-json\/wp\/v2\/tags?post=147905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}